What’s the purpose of your job? If you believe that your sole purpose is to make money, then you’re cheating yourself, and your team, out of a meaningful experience. This interview is for leaders and aspiring leaders who want to improve their results and job satisfaction. In this interview, I talk to Lisa McLeod about:
Why purpose-driven organizations outperform the market by over 350%
Why the traditional language of business unintentionally sabotages purpose and innovation.
Why pursuing profit results in mediocrity
How to reclaim your sense of purpose to make your job more meaningful, productive, and dare we say it, fun.
Lisa McLeod is a sales leadership expert and best selling author. Her newest book, Selling with Noble Purpose, hit the bestseller list within one month of publication. A sought after keynote speaker, McLeod’s clients include Apple, Google, Kimberly-Clark and Pfizer. She also works with numerous franchise organizations, non-profits, and trade associations. McLeod writes leadership commentary for Forbes.com and has been featured in major news outlets such as Fortune, The New York Times, and The Wall Street Journal. She has appeared on the Today Show, the NBC Nightly News and Good Morning America. McLeod began her career with Procter & Gamble. She later became the Vice President of Business Development at Vital Learning (formerly McGraw-Hill Training Systems). She established her own firm, McLeod & More, Inc. in 1993. Her previous book, The Triangle of Truth, was named by the Washington Post as a Top Five Book For leaders. Her first book, Forget Perfect was featured on Good Morning America and Oprah.com. McLeod’s programs center on how organizations and leaders can drive better results by instilling a greater sense of purpose. A greater sense of purpose enables people to close more business, become more effective leaders and lead happier lives.
Lisa's website is http://www.mcleodandmore.com