Samma (aka Steve Sammartino) has a great track record of getting mainstream press coverage for himself and his companies.
Here is what we learned from this podcast
Samma's never fail formula for getting press
Importance of having several angles
Don't fall in love with your story
Start small, home runs come later
Know your Gaddie Pitch
Keep the momentum up
Don't forget to follow up after press coverage
Some insights & links from this podcast
Listen to these episodes on media and press coverage:
Trevor Young - PR Warrior
David Meerman Scott talks about News Jacking
Valerie Khoo on power to tell your story
David Brim on Tomcar
Nathan Huppatz on his eBay background
Samma getting some press on ABC's The Business
David Brim getting some press when Aussie dollar tanks
Nathan Huppatz on The Project
iTunes reviews - 79 listeners have left an iTunes review for the podcast - THANK YOU read them all here
Got a question? Tweet the Blokes or @BeersBlokesBiz
The beer was Spearhead Pale Ale from Cricketer's Arms
Let us know in the comments or on Twitter @BeersBlokesBiz or on Facebook with your opinion.
Nice work Huppy, now available in GIF form
Connect with these Blokes
The blokes on this podcast were:
@seancallanan from Sports Geek and SeanCallanan.com, and Sports Geek Podcast
@sammartino known for Startup Blog and The Great Fragmentation book
Thanks for review
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BBB is a good mix of authenticity, sound business advice, great guests, all combined in a relaxed atmosphere! Those sharing their stories have “been there, done that”, so if you are some kind of an entrepreneur, you would love that! To be completely Oz, BBB should be called BBBBBQ: Beers, Blokes, Business around a BBQ, no? philippemelbourne
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