brightonSEO's podcast

brightonSEO's podcast

United Kingdom

BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds. We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

Episodes

Creating Persuasive Content with @NathalieNahai  

This talk was originally delivered Nathalie Nahai Web psychologist, International Speaker and Author  at April 2016’s BrightonSEO Conference.   Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion (Pearson). The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. Nathalie lectures internationally on the digital application of behavioural sciences, co-hosts theGuardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.    

Using Free Machine learning APIs for SEO with @jbobbink  

This talk was originally delivered Jan-Willem Bobbink, Freelance SEO at April 2016’s BrightonSEO Conference. Machine learning sounds like something out of reach of the average marketer. Last year IBM opened up their super computer Watson, Microsoft launced Azure and also Amazon opened up their Machine Learning models to be commercially used. During this session Jan-Willem introduces the concept of machine learning and shares a few practical examples on how you can use it to optimize your SEO processes.   Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu     Download Episode

Why you need a content cull with @Chantal_Smink  

This talk was originally delivered Chantal Smink, Sr. SEO Consultant at Maxlead at April 2016’s BrightonSEO Conference. Chantal presents a case in which a recruitment site cleared out 80% of their content. An unusual decision. Why was this necessary and how did we approach this? What were our learnings? As a SEO Consultant at Maxlead, Chantal works for both international companies, small businesses and webshops with a focus on sustainable SEO. Chantal frequently writes about her line of business for some of the leading marketing websites in The Netherlands.    

How afraid should SEOs be of JavaScript? with @colindwoon  

This talk was originally delivered by Colin Woon, Head of SEO at Telefonica, O2 UK as part of April 2016’s BrightonSEO Conference. JavaScript and dynamic content for many years has been the Achilles heel or the kryptonite of every SEO specialist. But as times moves on and technology improves, are we able to conquer our fear of this programming language and utilise it to deliver results that were previously unimaginable?   Colin Woon comes from a agency background in digital strategy with 8 years experience focused in both paid and organic search. He currently leads SEO for Telefonica owned O2 UK working across the Marketing Communications and Online & Multi-channel teams, at the same time as participating in the best conferences like BrightonSEO to share examples from real life SEO implementations.   Download Episode

Debunking the Content = Links Fallacy with @MissAmyMerrill  

This talk was originally delivered by Amy Merrill, SEO and Link Strategist at Page One Power as part of April 2016's BrightonSEO Conference.   The idea that great content will naturally earn links certainly isn't a foreign concept, it's essentially the application of 'if you build it they will come' but in SEO speak. Here's the rub though: it's just not true. PR efforts on their own result in a whole lot of link opportunities left laying around. Learn how to take advantage of those opportunities and make the most of your Marketing and Content budgets. The idea that great content will naturally earn links certainly isn't a foreign concept, it's essentially the application of 'if you build it they will come' but in SEO speak. Here's the rub though: it's just not true. PR efforts on their own result in a whole lot of link opportunities left laying around. Learn how to take advantage of those opportunities and make the most of your Marketing and Content budgets. As a chief SEO & link strategist for Page One Power, Amy leads a large team of specialists dedicated specifically to helping enterprise level clients increase their organic rankings. She's passionate about purpose-driven content creation and PR-influenced outreach techniques. Oh, and also tacos.    

International Targeting with Hreflang Tags Podcast with @IAmTheLaserHawk  

This talk was originally delivered Emily Mace, Head of SEO at Oban Digital at April 2016’s BrightonSEO Conference. Lots of people know about the hreflang tag, but we still see so many people not implementing this correctly. In this talk we'll discuss how to get this right, either on page or in your sitemap file, and show you some of the common mistakes to avoid. Emily works on the overall strategy and development of International SEO campaigns for clients. She focusses on the development of strategies to help clients such as BBC World Service, De Beers, Sports Direct and Cisco achieve the best results and provide meaningful insights into their ROI for different campaigns and goals. Emily has 19 years experience of both SEO and IT training.   Download Episode

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