Building a Story Brand with Donald Miller | Clarif

Building a Story Brand with Donald Miller | Clarif

United States

Donald Miller's 7 memoirs have collectively spent more than a year on the New York Times best-sellers list. But recently he's found a new passion; helping other people tell the story of what they are passionate about. Through his company StoryBrand, he has helped over a thousand businesses, non-profits and personal brands clarify their message to create better websites, email blasts and marketing material. He's convinced most people and brands have NO IDEA how to talk about themselves. Every episode is designed to help you think and communicate clearly so you can have a greater impact. Season 1 includes conversations with Dave Ramsey, Scott Hamilton, Claire Díaz-Ortiz, Michael Hyatt, and many others.

Episodes

#49: Francis Jones—Are You Making These 8 Beginner Email Marketing Mistakes?  

If you haven’t gotten serious about email marketing, it’s time.

In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.

http://buildingastorybrand.com/49

#48: Caitlin Crosby—3 Powerful Lessons for Aspiring Social Entrepreneurs  

Imagine you see a homeless couple on the side of the road holding a sign that says “Ugly, Broke, and Hungry.”

You stop to hear their story and take them out to dinner.

And before the last course is served, you’ve invited them to be your business partners.

That’s the story of Caitlin Crosby, the founder and creative visionary behind the company The Giving Keys and this week’s guest on the Building a StoryBrand podcast.

The Giving Keys employs people who are trying to transition out of homelessness to engrave keys with different inspiring words. You buy a key and wear it for awhile, and then you look for a chance to pass it on and pay it forward to somebody you feel needs the message on that key more than you do.

Caitlin’s story is remarkable for so many reasons, not the least of which is that she never set out to be a social entrepreneur. If you’re a creative person running a business or believe in the power of entrepreneurship to make a difference in the causes we care about, don’t miss this inspiring interview.

#47: Chris Anderson—6 Ways To Make Your Next Speech Absolutely Unforgettable  

Go on, admit it. If you’re a business leader, you’ve stayed up late binge-watching -- no, not Game of Thrones -- but TED talks.

And it’s totally understandable. TED talks take complex topics and present them in a way that everybody understands. There’s something about making things clear, regardless of what you're talking about, that the human mind engages. That’s the magic of TED.

This week on the Building a StoryBrand podcast, Donald Miller sits down with Chris Anderson, the CEO of TED. Chris shares six principles that make a TED talk successful. If you need to communicate any big idea to a large group of people, whether it’s in a speech or a board meeting or a lecture, you’re going to find his advice invaluable.

#46: Luke Laird—An Inspiring Look at a Hit Songwriter’s Creative Process  

Can you be both a disciplined, focused business leader and a deeply creative person?

For us here at StoryBrand, the answer is a resounding yes. In fact, the worlds of creatives and business leaders overlap more than we might assume.

If you’re leading a business, you need to embrace your creativity. When you do, you’ll unlock levels of innovation and inspiration in your work that will give you a competitive advantage. And anyone who does creative work needs to focus and master their industry so their work gets the attention it deserves.

To help us as business leaders understand the creative process better, Donald Miller invited Luke Laird to join this episode of the Building a StoryBrand podcast. He’s a Grammy-award-winning producer and songwriter who’s penned 23 number-one hits for major country artists like Carrie Underwood, Blake Shelton, Eric Church, and Tim McGraw.

Whether you’re a business leader trying to embrace your creativity or an aspiring artist trying to make it, here are three takeaways from Luke Laird about the creative process. He also brought his guitar along to showcase some of his work, so make sure you give this episode a listen!

http://buildingastorybrand.com/46

#45: Auntie Anne Beiler—4 Ingredients You Need to Grow a Successful, Purpose-Filled Business  

If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone.

Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell.

Auntie Anne’s founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she’s learned growing this company. Her story will inspire you in so many ways, especially if you’re passionate about personal growth and building a company with a greater purpose.

For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45

#44: Ernie Johnson—3 Life Lessons That Will Inspire You to Slow Down and Live Differently  

Is it possible to live a life of service and sacrifice even while pursuing a career that matters deeply?

When you look at the life of sportscasting legend Ernie Johnson, Jr., you can’t help but say yes.

On this episode of the Building a StoryBrand podcast, Donald Miller sits down with Ernie Johnson. They share a heartfelt conversation about leading a life of significance and making room to help others, even while we pursue our careers.

Don’t miss this inspiring episode. The life lessons here are rich and hard and absolutely worth your time.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/44 to help you apply what you learned in the interview to your life and business.

#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed  

What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn’t it be great to know what’s coming next and how to navigate well?

That framework exists, and we’re going to explore it in depth on this week’s episode of the Building a StoryBrand podcast. Donald Miller sits down with David McKeown of PredictableSuccess.com. He and his father Les have developed this framework over decades, and they’ve seen it prove out in countless companies, regardless of their size or industry.

When you understand these seven stages, you’ll understand how to strike a perfect balance between innovation and processes. And when that happens, the success of your business becomes a lot more predictable.

Listen now and take the guesswork out of growing your small business.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/43 to help you apply what you learned in the interview to your business.

#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?  

The better we understand people, the better leaders we’ll be.

And one of the best tools for understanding yourself and those around you is the Enneagram.

If you haven’t encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world.

This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier.

They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.

#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller  

What’s the most powerful tool in the world for captivating the human brain?

It’s storytelling.

As business leaders, sometimes we struggle to keep our audience’s attention for a few seconds. But storytellers have figured out how to keep an audience’s attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.

So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world’s most accomplished storytellers. He’s written for Grey’s Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes’ show The Catch.

In this episode, you’ll find a wealth of wisdom for how to captivate your audience of prospective customers. (There’s also a fair amount of geeking out about character development and the creative process!)

PLUS! Don’t miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.

#40: Juliet Funt—The Brutal Cost of Overload and How to Reclaim the Rest You Need  

Most of us business leaders are glued to our phones. Work can feel all-consuming. We end each day fatigued and overloaded, and everything suffers as a result.

But life isn't supposed to look like this. We need what Juliet Funt calls “white space” -- strategic rests and pauses between our busy-ness.

This week, Juliet joins Donald Miller on the Building a Story Brand podcast, and she helps us understand the importance of these pauses for our work, the four big reasons we struggle with it, and what we can do to reclaim our rest and thoughtfulness.

This is an inspiring conversation, and the wisdom Juliet shares has the potential to give us better quality of work at the office and better presence with our loved ones at home. Don’t miss it!

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/40 to help you apply what you learned in the interview to your business.

#39: Chris Zook—How to Turbocharge Your Company’s Growth with "The Founder’s Mentality"  

Why do some companies stay young, agile, and competitive, while others get bogged down and decline?

That’s the big question that this week's guest, Chris Zook, set out to answer. After years of research, he and his team at Bain Insights found three key elements that showed up in successful companies, and they called them “The Founder’s Mentality.” On this episode, Donald Miller sits down with Chris to understand how these three elements make a company healthy on the inside and create more profit and more impact on the world.

Listen now!

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/39 to help you apply what you learned in the interview to your business.

#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills  

Why do leaders fail?

It’s not because they don’t know what they’re doing. It’s usually because they’ve failed to listen to and develop their staff. They’ve failed to respect and communicate well with them. Basically, they’ve failed at people skills.

To help us master the fine art of people skills, Lee Cockerell, the former Executive VP of Operations for Disney, joins Donald Miller on this episode of the Building a Story Brand podcast.

Lee built his sterling career by focusing on people, and in this conversation, he shares five major takeaways we can all use to help our teams grow -- and see our businesses grow as a result.

***PLUS! A BONUS SEGMENT*** Just in time for the Masters tournament this week, Donald talks with professional golfer Ryan Moore about what it’s like to play the Masters and what makes its unique brand of tradition and excellence so special. Don’t miss it!

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/38 to help you apply what you learned in the interview to your business.

#37: Mel Robbins—Hack Your Motivation and Accomplish More With This Surprisingly Simple Strategy  

Motivation is overrated. If you want to accomplish the things that will grow your life and your business, you can’t rely on it.

And today’s guest on the Building a Story Brand podcast, Mel Robbins, is with me on this notion that motivation isn’t the key to success. More than that, she’s discovered a simple mental strategy we can use to bypass motivation in order to make wise decisions that grow our businesses, make healthful decisions, and strengthen our relationships. It’s incredibly simple and intuitive, as you’ll see, and it has the power to dramatically impact your life.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/37

#36: Daniel Tardy—Nine Strategies That Will Make Your Meetings More Productive  

Why are most meetings so awful?

A lot of us leave every meeting feeling like we’ve wasted our time and gotten nowhere on a problem -- only to get back to our desks farther behind on our “real jobs.”

But with a little intention, we can make meetings not just productive, but also energizing and fun.

On this episode of the Building a Story Brand podcast, Donald Miller sits down with Daniel Tardy the SVP of EntreLeadership, Dave Ramsey’s business coaching division. They walk through nine strategies we can use that will make our meetings more productive and more fun. With this advice, you can lead dynamic meetings that bring out the best in your team and actually move the needle for your business.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/36

#35: Elon Musk’s Biographer, Ashlee Vance—What Can Everyday Entrepreneurs Learn from the Life of Elon Musk?  

There’s nobody like Elon Musk.

As the founder and CEO of both SpaceX and Tesla (among other ventures), he is arguably the world’s most visionary entrepreneur.

And on the podcast this week, Donald Miller interviews Ashlee Vance, the man who wrote Musk’s definitive (and bestselling) biography.

As entrepreneurs ourselves, what can we learn from a pioneering leader like Elon Musk?

Listen to this interview for an inside look at Musk’s life and discover the big takeaways we can use to build our businesses, even if we’re NOT building rockets.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/35

#34: Stephen Mansfield—10 Warning Signs of a Leadership Crash (and How to Fix Them)  

Why do leaders crash and burn, taking their companies and families down with them? Is it the inevitable result of pressure or a character flaw? Or can it all be prevented?

In this episode of the Building a Story Brand podcast, Donald Miller sits down with leadership expert Stephen Mansfield to talk about the 10 warning signs of a leadership crash -- and how to fix them.

The list will surprise you. Listen today and discover how to protect yourself from a leadership crash.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/34

#33: Carrie Green—6 Steps That Will Make You a Better Entrepreneur  

If you’re trying to start and grow a business, you know it’s not an easy road. Rewarding, yes. Eventful, yes. But easy? Not at all.

But like any journey, you’re better off if you’ve equipped yourself properly for it.

And that’s why I am so honored to have Carrie Green joining us on the Building a Story Brand podcast. She’s the founder of the wildly successful Female Entrepreneur Association, and in this episode she shares six steps entrepreneurs can follow to grow their businesses.

Wherever you are in your entrepreneurial journey, listen now so you can take the next right step for your company.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/33

#32: Greg McKeown—How to Live and Work with Radical Clarity  

According to Greg McKeown, the author of Essentialism, most of us have been living under the assumption that we can have it all -- we just have to cram it all into our lives.

As a result, we end up busy (not necessarily productive) and stretched too thin at work and at home. We’re chained to our smartphones, hopping from disjointed task to disjointed task, not really focused on (or even clear about) what we want.

Essentialism changes all that. It helps us tune out all the unimportant things vying for our attention so we can discover and pursue a very small number of things of lasting value.

Nobody wants to fritter away their lives on their smart phones. Listen to this episode of the Building a Story Brand podcast with Donald Miller and special guest Greg McKeown, and you’ll be inspired to live a life rich with clarity and meaning.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/32

#31: Mike Pacchione—8 Expert Tips That Will Make Your Next Speech Unforgettable  

For business leaders, public speaking skills are critical. Whether you’re delivering a major keynote or simply leading a staff meeting, you’ve got to be able to engage your audience and communicate powerfully.

That’s why public speaking expert Mike Pacchione is joining Donald Miller this week on the Building a Story Brand podcast.

As a part of the communications consulting firm Duarte, Mike gives 70 speeches a year -- all on the topic of public speaking. He is the talker about talking. And he’s going to teach us to talk.

Mike shares the expert tactics that separate casual public speakers who just get by from pros who stand out. Whether you’re a dread-filled newbie or a seasoned pro, give this a listen and take your public speaking skills to the next level.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/31

#30: Lee LeFever—Why You’re Confusing Your Customers and How to Fix It  

As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers’ perspective.

As a result, we talk over our potential customers’ heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand.

But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30

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