»Redesigning The Business of Advertising.«
Want to know how you can own the future of advertising? Cindy Gallop, former chairman BBH New York and founder & CEO of IfWeRanTheWorld & MakeLoveNotPorn shares her highly subjective, provocative and challenging perspectives on how to redesign the business to fit you, not the other way round; the business model of the future; how big data translates into big opportunity; why the future is not about advertising units, but advertising products; and why the new creativity is female-informed.
Cindy Gallop has been described as a renaissance woman: marketing genius, entrepreneur, business consultant and an ardent feminist. She is well known as an inspiring speaker within advertising, marketing and trend analysis, dealing with topics like social responsibility in successful business practice, the future of advertising, and daring projects with the aim to change the world.
Cindy Gallop started a successful advertising career during the 80′s at Bartle Bogle Hegarty in London, where she ran large global accounts such as Coca-Cola, Ray-Ban and Polaroid. In 1996 she was part of starting up and running BBH Asia-Pacific in Singapore, and in 1998 she moved to New York to start up the first american BBH office in New York. In 2005 she resigned as Chairman of BBH New York in order to do something different, and is now working as a consultant, coach and entrepreneur within branding, marketing and business strategy.
Cindy Gallop made one of 2009′s most reputed TED-talks when she launched her project MakeLoveNotPorn, a web based community devoted to real-life sex, as opposite to the myths created by porn. The mission is to socialize sex and make it as easy to share online as any other activity. »It’s not porn, it’s sexual networking.« she says. She then presented IfWeRanTheWorld in 2010 as the marketing and business platform of the future, with the aim to turn human and corporate good intentions into collective action, one microaction at a time.
In 2003 Cindy Gallop became Advertising Woman of the Year.