JOLSID Podcast: Neuroscience, Psychology and Nootr

JOLSID Podcast: Neuroscience, Psychology and Nootr


JOLSID podcast is about Decoding Life & Hacking Success with the help of Neuroscience, Cognitive Psychology, Nootropics and Bio-hacks. This podcast will provide you with the scientific facts and cutting edge research that you can apply to your daily lives, in order to enhance your cognitive performance and significantly improve the quality of your life.



Effective verbal or spoken communication is dependant on a number of factors and cannot be fully isolated from other important interpersonal skills such as...Continue Reading



Non-Verbal communication is perceived by our brain as a more credible source of information than the verbal one. We say fine but we are not really fine and...Continue Reading


But there are many other types of communications methods we use today, which if we understand properly can help you become an impactful communicator....Continue Reading

JS047 ATTITUDE FUNCTIONS THEORY (Persuasion) How to Influence (Part 2.5)  

Functional theory takes a stand to understand different attitudes individuals have towards other people, objects or issues pertaining to different circumstances...Continue Reading

JS046 COGNITIVE DISSONANCE Theory (Persuasion) How to Influence (Part 2.4)  

When humans are met with contracting information to their personal beliefs or values, they tend to take actions to reduce the dissonance and also possibly...Continue Reading

JS045 CLASSICAL CONDITIONING THEORY (Persuasion) - How to Influence (Part 2.3)  

This theory is based on learning a new process or behaviour via the process of association. Two stimuli or events are linked together to produce a new learned response in a person or animal. Classical conditioning takes place in...Continue Reading

JS044 ATTRIBUTION THEORY (Persuasion) - How to Influence (Part 2.2)  

How people explain things, that’s attribution theory.  It’s a theory that explain why and how people perceive events the way they do. How the perceiver gathers information together to form a.... Continue Reading

JS043 ART OF WOO (Persuasion Theory) - How to Influence (Part 2.1)  

Needing to know the person you are planning on pursuing is the key to any theory of persuasion. Get to know their motivations, values, personality, goals and also their challenges. The better you know your target...continue reading

JS042 SCARCITY (Persuasion) - How to Influence (Part 1.6)  

The positive effect of scarcity is that it helps us prioritize things or tasks that are more important than the distractions surrounding us. It also helps to...Continue Reading

JS041 AUTHORITY (Persuasion) - How to INFLUENCE (Part 1.5)  

This simple act of seeking help and being rescued is so deeply embedded in our subconscious mind, that every time when we get stuck we subconsciously seek...Continue Reading

JS040 Likeness (Persuasion) - How to INFLUENCE (Part 1.4)  

As humans, we possess a natural human need to form relationships and belong to a group. Therefore, there exists a strong motivation for us....(continue reading)

JS039 SOCIAL PROOF (Persuasion) How to INFLUENCE (Part 1.3)  

Social Proof is a psychological phenomenon that is also called informational social influence where people replicate the actions of others in attempt to be perceived as...continue reading

JS038 COMMITMENT & CONSISTENCY (Persuasion) - How to INFLUENCE (Part 1.2)  

Consistency is what psychologists call a “decision heuristic” or a shortcut for us to make decisions. Life is complicated enough already. Consistency is a practical survival skill in this complex world by giving us....continue reading

JS037 RECIPROCITY (Persuasion) - How to INFLUENCE (Part 1.1)  

Reciprocity - This simple gesture of giving back will increase the levels of oxytocin a brain chemical that is also responsible for love, compassion and care for others. Please listen to episode no.14 for details on oxytocin and how it can...continue reading


Persuasion is an art, because too much of it can make you look aggressive and too little makes you a pest. But when applied right Persuasion can get you what you want.


Persuasion’s first written accounts are found in ancient Greece, where all trials were held in assembly or in public setting, both Prosecution and Defence rested their case as it's done today but the more persuasive you are, the higher the chances of the decision being in your favour.

Persuasion was so essential that Artistotle even provided 3 reason why someone should learn Persuasion.

According to Aristotle if you lose a case or trial it’s due to lack of Persuasion skills. Therefore you must learn Persuasion in order to defend yourself. It is an excellent tool for teaching - Because as a teacher your need to have students attention so your message as a teacher can be conveyed effectively. Also, as a teacher your need to gain respect of your students and that can only be accomplished if they see you as an influencer. A good communicator must be able to argue from both end of an argument

Furthermore, Aristotle provided 3 key ingredients that an effective persuasion master must have:

ethos (credibility) logos (reason) pathos (emotion).....continue reading

Imagine that you’re an employee trying to transition to an entrepreneur life. You will need resources to jumpstart a great business idea. How do you get people to help? How do you convince clients or customers to go with you and not with their current vendor?

If your target audience are global then how would you communicate to global audience without running into cross - cultural differences?  Another situation could be as a leader you need your employees or team to change the direction of a project, with ease without significant opposition?....continue reading

JS034 SOCIAL APPROVAL: Mental barriers of SUCCESS (Part 5)  

Human beings are social creatures. We need social interactions in order for us to be happy and to thrive. Also, this same notion of being social was responsible for  the growth of our civilization, it all happened by sharing ideas, developing them and critiquing them.

Because of the social interactions we...continue reading

Dunbar's Numbers - Relationship reboot

JS033 FAILED Mind: Mental barriers of SUCCESS (Part 4)  

Many of us have experienced failure, we have failed many time and we have recovered from it. But for a lot of us the sense of failure is so profound that it takes over our mind and make it a permanent home, and because of this we start either overlooking our achievements or undermine them because we are always trying to protect ourselves from the experience of failure, so we are on a failure look out and missing out on the moments of celebration of our achievements.

Fear of failure forms a self limiting beliefs that becomes a barriers to our future success.We start saying things like we can’t do this, or that won’t work, its not doable and other kinds of self limiting talks....continue reading

JS032 EXCUSES: Mental barriers of SUCCESS (Part 3)  

Today we will be talking about excuses and yes we all make excuses everything single day. Standard excuses we make usually are like,  my dog ate my homework, or telling your friend that you are busy,  but really what you feeling  like is staying in and watching Netflix. We are not talking about those excuses, even though too many of those are not good either.

Excuse we will be discussing are the excuses made by Entrepreneurs, Professionals and Creatives that hold them back from achieving greatness. These are the excuses of not following through, or excuses that are direct result of bad planning...continue reading

JS031 SOCIAL COMPARISON Theory: Mental barriers of SUCCESS (Part 2)  

There are two types of comparisons that we do:Downward comparisons (with those who seem to have it worse than we do). Upward comparisons (with people who seem to have it better than us) and

Making downward comparisons often make us feel better about ourselves and our accomplishments.  But when we make upward comparisons....continue reading

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