KCRW's Martini Shot

KCRW's Martini Shot


Veteran TV writer and producer Rob Long shares his behind-the-scenes look at Hollywood life on "Martini Shot". A contributing editor for the National Review and Newsweek International he was a co-executive producer of 'Cheers' while still in his 20's and is the co-creator of a string of (cancelled) sitcoms: George & Leo, Men Women & Dogs etc. Rob is also the author of 'Conversations with my Agent,' the cult classic about real life in Hollywood as well as its recently published sequel, 'Set Up Joke, Set Up Joke.'


Fan theories  

Rob comes up with alternative theories about hit movies and television shows, because that's how you know you've got a hit TV show or movie, because audiences insist on rewriting it totally.

Show running  

Rob offers a depressing, comparison between being the executive producer of a television show, being an executive producer of a television show, and being president of the United States.

What's new  

Rob offers a soothing way to ring in 2017.

My Friend's Place, 2016  

Rob take a break from complaining about everything and worrying about stuff he can't change and does something meaningful and concrete -- and then goes right back to the complaining and worrying.

Fine Tobacco  

Today's celebrities try to sell you wine and cigarettes and hair products and low calorie beer. Also Studebakers and toxic breath freshener. In other words, it's hard to be a celebrity pitchperson


Rob comes up with a better and more movie-star name for Benedict Cumberbatch. Archie Leach became Cary Grant; Frances Gumm became Judy Garland, and Benedict Cumberbatch should become Batch Benjamin. Otherwise he'll never make it big.


Rob makes a glancing but significant reference to the election results, but promises not to talk politics. Instead, he talks politics-adjacent.


This holiday season, Rob's declaring multi-device bankruptcy.

Being a regular  

Rob makes fun of a friend of because he's relentlessly focused and totally impossible to distract, then realizes that he's actually very successful and happy because of these very traits, which is often the way it is with people we make fun of.


Pretty much every entertainment device since the magic lantern, since cave people sitting around a campfire, got hot, was dangerous, and could explode. The Samsung Galaxy 7 fits in a long tradition.

Someone else's money  

What would it be like to have your own magical and always-full ATM?  Sort of the way Time Warner must feel, as it approaches being bought by AT&T -- a new and endless source of money to spend.

Call you back  

Silence, as we all know, is the most effective and cutting way to raise your voice....

Place to Park  

This is Rob Long and on today’s Martini Shot I spend most of my time talking about the second most talked-about thing in the entertainment industry, which is, where on the lot do you park? The most talked-about thing is, of course, when did you buy your house, and what did you pay for it.

Bad real person  

Rob laughs at a couple of very famous people's physical misfortunes, and then feels bad about it because he's told they're real people, which is something he often forgest, because he's not totally convinced it's true.

Is that out?  

The secret of appearing like an insider: whenever anyone delivers surprising or unexpected news, just sigh and say, "Oh, is that out?"

Damn millennials  

Rob takes all of those clichés about Millennials and flips them upside down, because A) that's a more accurate picture and B) he doesn't want to anger the young people

Not You  

Rob tries to pace eating his lunch with a friend who is eating his lunch, but then he eats his cookie and Rob gets ice cream. And, yes, there is a metaphor about life in there somewhere.

Friend, Me?  

Rob tells you the exact number of your friends who don't like you as much as you like them. He doesn't tell you who they are. You just have to figure that out for yourself.

Forty Share  

Rob break his rule and talks politics, just for a moment, and just the only way he can: by talking about show business first.

Hear the News  

Rob tries to step around the nasty arguments on Facebook without stepping in any of them, and still ends up having to scrape some of them off his shoe.

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