Marketing School | Digital Marketing | Online Mark

Marketing School | Digital Marketing | Online Mark

United States

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episodes

How to Recruit Great Marketers | Ep. #209  

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Recruit Great Marketers 00:45 – Use your website as a source of referrals or ask friends 01:09 – Force the hiring concept from Hubstaff 01:47 – Reach out to other sites which can help guide you 02:10 – Some of the best hires are from local meetups that are marketing related 03:15 – Recruiters are also an option 03:33 – They bring results because of their network 03:40 – Use Workable—it allows job postings to seed into different sites 04:00 – Eric’s job site is SingleGrain.com/jobs 04:10 – Eric can retarget the people who have visited his website 04:37 – People will then go to Eric’s interview video using Spark Hire 05:04 – Look at performance 05:10 – Check marketers’ blogs or websites and see how they work 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs 05:58 – Hire people based on tangible points 06:20 – Test someone, first, by giving them part-time work to see if things will work out 06:35 – There should be consistency in their work 07:00 – They should go through a test or trial 07:58 – Give them specific scenarios of what you will require of them 08:10 – Eric and Neil are always hiring people so reach out to them 08:20 – That’s it for today’s episode! 3 Key Points: Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too. Hire people based on tangible points and see if their skillsets will fit your needs. By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them.

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How Effective Are 301 Redirects? | Ep. #208  

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic.

Time Stamped Show Notes: 00:27 – Today’s topic: How Effective Are 301 Redirects? 00:35 – A 301 redirect is you signaling that links have been moved 01:03 – 2 ways to do a 301 redirect is through direct links 01:26 – Eric bought a gun website and a site that was inactive 01:55 – The inactive site had a hundred backlinks 02:00 – The number of visitors from Google per day 02:10 – Eric’s backlinks number 02:36 – Eric’s site is now getting a thousand visitors a month 02:50 – Took him two weeks before he started seeing the traffic 03:00 – After 3 months, traffic went up to 40K a month 03:10 – Eric spent $2500 for the domain 03:27 – It is helpful, depending on your niche 04:00 – Neil did a 301 redirect recently 04:20 – The traffic is changing 04:41 – Neil submitted the website to webmaster in order to crawl it 04:56 – Neil changed all his internal links 05:10 – Neil got a 40% boost in traffic 05:20 – Use 301 for more permanent redirects and 302 for temporary 05:34 – Use a redirect checker and redirect the right way 05:44 – That’s it for today’s episode! 3 Key Points: Use a redirect checker to make sure you are redirecting the right way. Spending some money for the right domain can help you boost your traffic. Research before buying a website – make sure you are not wasting your money.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
How to Build a Sellable Website | Ep. #207  

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Build a Sellable Website 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat” 00:41 – Create value 00:53 – Check FEInternational for resources on how to value your website 01:06 – Look for something with repeatable and scalable traffic sources 01:32 – Check acquisitions, all your traffic, and your channels 01:45 – Make sure your website has clean code 01:52 – Neil doesn’t buy websites with messy code 02:25 – Have a clean layout and design 02:35 – “Nicely designed websites convert better” 02:55 – Have a clean backlink profile 03:01 – Use Ahrefs or SEMrush 03:12 – Check for the bad links coming in 03:34 – Think long-term 03:45 – Don’t do shady stuff or use shady content 04:20 – Doing unethical things will it make it more difficult to sell your website 04:38 – Stability of income 04:45 – People check your website if there’s a potential for growth 05:30 – Make sure you have a big enough market for your website 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable 06:28 – Check FEInternational on how they value websites 06:55 – Flippa and Empire Flipper 07:10 – Put a process in place 07:47 – Sweet Process can help you document your process 08:00 – That’s it for today’s episode! 3 Key Points: Create a website that is valuable and nicely designed. Be in a larger niche—there’s more room for growth and increase of sales. Document your process making it easier for future buyers to work around your website.

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7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206  

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less.

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How to Get 300 Real Targeted Followers Per Day in Instagram | Ep. #205  

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day 00:46 – Eric interviewed Nathan Chan of Foundr Magazine 00:57 – Nathan got his Instagram following from 0 to 300K 01:10 – Nathan used the tool, Crowdstrike 01:42 – Crowdstrike looks “spammy”, but it works 02:02 – After establishing legitimacy, do shout for shout 02:40 – Use hashtags 03:10 – Pay powerful influencers to like your photos 03:23 – Your photos will start spreading 03:50 – Neil Patel’s Instagram campaign explained 04:30 – The campaign worked really well 05:08 – It is a lot of work to get to your first 300 followers 05:28 – Follow and unfollow people 05:34 – Every time you upload a photo, use 30 hashtags 05:53 – Post consistently 06:08 – Post Instagram stories and live videos daily 06:50 – Use hashtags in the comment 07:07 – That’s it for today’s episode! 3 Key Points: Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies. Increasing your Instagram presence demands time and consistency. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204  

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you optimize your website’s performance.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Actionable Data from Google Analytics in 10 Minutes 00:40 – Look at your reports 00:50 – Avinash Kaushik has different reports on Google Analytics 01:40 – You can optimize things from the results of your reports 02:00 – “If you don’t have goals setup, analytics is useless” 02:20 – Analytics can help you look at the reasons why your data is spiking and if you’re hitting your goal 02:30 – Neil’s goal tracking 03:20 – Hook your Google Analytics to your Google Search Console 03:30 – It can save you time 03:40 – You can cross check the goals that you have 04:00 – It is also good for campaigns 05:00 – There’s a lot of decisions that you can make by just looking at your data 05:10 – “Track your bounce rate religiously” 05:55 – Once you know the reason for your bounce rate, you can search for how to lessen them 06:10 – Do advance segments 06:20 – Segment people that behave differently in your website 06:55 – Segmentation is very important 07:16 – Do advance segments based on your traffic levels 08:01 – Have your e-commerce tracking set up correctly 08:23 – Look at multi-channels attribution 08:58 – “Have the plumbing setup correctly before you move forward” 00:00 – That’s it for today’s episode! 3 Key Points: Make sure you have goals you’d like to hit—analytics is useless without them. It’s not about the number of traffic or fans, it’s about having the right fans at the right source of traffic that will convert. Have the plumbing setup correctly before you move forward.

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How to Get Your Content into Google's Featured Snippet | Ep. #203  

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #203 Eric and Neil discuss how to get your content into Google's featured snippet. You tend to only show up as a featured, or rich, snippet when you can answer a question, so write blogs that include the key phrases "How To..." "What Is..." "How Do..." or "How Does...". Enjoy!

Resources:

Moz's What We Learned From Analyzing 1.4 Million Featured Snippets Moz's The Beginner's Guide to SEO Google Keyword Planner Quora Google Search Console SEMrush Ahrefs

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How to Grow Your Business with YouTube in 2017 | Ep. #202  

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017 00:35 – YouTube is the number 2 search engine in the world and is owned by Google 00:50 – First, go live on YouTube 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms 01:39 – Second, create educational videos 01:51 – Neil shares what he does when goes to the studio and records 02:09 – The video clips pop out in Facebook and encourages a following 02:14 – Educational or tutorial videos work for corporate brands as well 02:50 – You can convert people into customers 03:00 – Repurpose your video 03:11 – Chop up your video and add catchy titles and captions 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this 03:56 – If you’re doing ads, re-target them 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account 04:43 – Retargeting has been effective for Neil 05:15 – The videos must answer all the objections the people have 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics 06:29 – There’s also suggested tags that help your videos rank 06:47 – Check Appsumo for the price 06:57 – Collaborating with people in your niche can grow your network 07:09 – You can cross-promote each other 07:20 – Leverage YouTube by promoting it through your other platforms 07:41 – This will give you more subscribers leading to more revenue 07:50 – That’s it for today’s episode! 3 Key Points: Educational videos or tutorials attract more subscribers which can further generate more revenue. Repurposing is a good way to take your content even further. Leverage Youtube by promoting it across your other platforms.

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How to Rank for Head Terms | Ep. #201  

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank for Head Terms 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes” 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms” 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank 02:04 – If your term is the head term itself, it is easier to rank 02:30 – Read the case study of Glen Allsopp of ViperChill 02:36 – Glen studied a group of companies who linked to each other internally 02:50 – Glen called out Condé Nast 04:17 – Your content page should be in-depth and thorough 04:42 – Use the software, Market Muse 04:58 – That’s it for today’s episode! 3 Key Points: The sites with the highest domain authority tend to do well in ranking head terms. If your term is the head term itself, it is easier to rank. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.

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How to Approach SEO for a 10,000-Page Website | Ep. #200  

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website 00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties 00:54 – Combine Google Search Console with Screaming Frog SEO Spider 01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way 01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance 01:59 – Reasons why you’re creating a website 02:20 – When you have tons of pages, your content might overlap 02:44 – Your biggest ROI bank should be on-page SEO 03:10 – Combining posts is good 03:21 – If you have a lot of different pages, create a resource page 03:32 – The “hub and spoke” content strategy explained 03:43 – It is an internal link wheel 03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking 04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking 05:08 – Check the top performing keywords that are used 05:18 – Internal linking is really important 05:30 – Have sub signals pointing to the pages 05:41 – Related links also build internal links 05:33 – Most big sites do internal links 06:00 – Most travel links are doing internal linking 06:25 – Using off-page SEO 06:45 – One problem with big sites is getting ranked for random terms 07:14 – Use branding campaigns 07:34 – Short-term brand raising may die down once your campaign ends 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience 08:15 – That’s it for today’s episode! 3 Key Points: Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy. Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google. Internal linking is a necessity for a big website.

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How to Get Your First Thousand Email Subscribers | Ep. #199  

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better 02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That’s it for today’s episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn’t hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads.

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Should You Be Syndicating Your Content? | Ep. #198  

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that.

Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Syndicating Your Content? 00:35 – Syndication is reposting content in another website 00:50 – You don’t need to worry if you’re syndicating only a couple of times 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it! 02:38 – There are different audiences who prefer different audio and video formats 02:40 – Try to resyndicate 03:10 – Medium allows you to add a canonical tag to your content 03:25 – Search for sites that allow syndication; LinkedIn is another example 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context 03:52 – Syndication is an element of repurposing 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play 04:39 – That’s it for today’s episode! 3 Key Points: Syndication should be done in a timely manner while using your best content. Search and understand the websites that allow you to syndicate. Syndication is an element of repurposing that helps you maximize the earning potential of your best content.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
7-Point Facebook Advertising Checklist | Ep. #197  

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss 7 key tips that will get you on track to increasing your sales and click-through rates.

Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Facebook Advertising Checklist 00:35 – First, have a good image 00:48 – Use tools like Canva 00:53 – A good image drive means a good click-through rate 01:06 – Second, have a lot of text 01:18 – The more persuasive the text and the more stories you have, the better the conversion 01:37 – Third, try different objectives and see the results 02:21 – If you need people to register for something, go with the website conversion objective if that’s what you need if you want conversion in your website 02:28 – If that isn’t working or you want to try something new, try clicks and see what works better for you 02:42 – Fourth, make sure that ad frequency is less than 2 02:48 – More than 2 is a waste of money 03:03 – Fifth, be mindful of your “ad scent” 03:08 – Make sure that your images or videos are congruent to your landing page 03:35 – Sixth, have a new ad account and duplicate your campaign 04:06 – Seventh, don’t be afraid to explore new ad ideas 04:10 – AdEspresso has a gallery of ads for inspiration 04:28 – Swiped has different long form landing page copy 04:41 – G-star has a good ad that is catchy video 05:03 – Rev has s caption service for your videos 05:17 – That’s it for today’s episode! 3 Key Points: Facebook is one of the most effective platforms to have an advertisement. Congruent images to your message and a good amount of persuasive text increase click-through rate and conversions. Experiment and learn—you need to try different advertisement ideas to see what will work best for you.

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7-Point Content Promotion Checklist | Ep. #196  

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent on promoting it. Tune in to see whether you’re hitting these 7 strategies that help in promoting your content.

Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Content Promotion Checklist 00:35 – 20% of your time should be spent creating the content and the 80% should be spent promoting it 00:59 – 1: Hit your social media channels 01:00 – Use Meet Edgar to schedule your posts 01:36 – 2: Think of websites you can link to 02:09 – 3: The paid channels can boost your post for only $1/day 02:33 – Facebook Insights can be used to boost your post 03:30 – 4: Look for who shares similar content 03:54 – Send them an email asking if they’d be willing to share it 04:23 – 5: Make sure you’re repurposing the content 04:58 – 6: Make your headline appealing 05:05 – Test your headline ideas on your friends or people in your network 05:30 – 7: Continue to build and push out your email list 06:10 – That’s it for today’s episode! 3 Key Points: Spend the majority of your time promoting the content you’ve written—this is especially important if you’re starting out. Boost your social media channels and leverage it. A good headline attracts traffic, so make it appealing and compelling!

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7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195  

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do they respond when they’re put on the spot? What is their best achievement to date? Tune in to find out the questions you should be asking your future marketer and the reasons why it is important to find someone with similar work ethic and values.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Interview Questions You Should Ask Before You Hire a Marketer 00:35 – Tell me about the most impressive win in your career 01:00 – This is the question that Elon Musk uses 01:20 – What do you consider the most impressive win in your life so far, is an alternative question for juniors 01:50 – The answers should match where they are in life at the moment 01:55 – What would you change with my business from my website? How would you fix it? 02:20 – “In business, people have to come up with solutions at the most inconvenient moment” 02:38 – Use a video interviewing tool called Spark Hire 03:43 – Ask, what is the most creative marketing tactic you’ve ever implemented? 03:55 – What’s the most creative marketing tactic you’ve ever seen on the web? 04:48 – Come up with situational questions and see their thought process 05:23 – Ask questions to see how aggressive the marketer is 05:45 – For example, have you ever bought paid links? 05:56 – What’s the shadiest marketing tactic you’ve seen or that you’ve leveraged? 06:35 – Give people a homework assignment as a paid trial 07:26 – That’s it for today’s episode! 3 Key Points: The answers your interviewee gives should match where they are at in life, at the moment. Ask aggressive questions and if they answer aggressively—that’s what you’re looking for! Then, just go for it. Give a paid trial assignment – this will give you a clear picture of their capability.

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How to Attract 9,000 Visitors a Month from Quora | Ep. #194  

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is answer some questions. Tune in to find out how Jason Lemkin leveraged Quora and how you can do it, too!

Time Stamped Show Notes: 00:27 – Today’s topic: How to Attract 9,000 Visitors a Month from Quora 00:40 – You can definitely generate traffic from Quora 00:54 – Jason Lemkin is leveraging out of Quora 01:11 – Respond to popular questions in your page and link relevant articles to your website to get traffic 01:47 – Quora is ranked 122nd for most popular website in the world 01:50 – Quora is 67th in USA 02:00 – Answer a new question on Quora that is gaining traction 02:32 – Add a “call to action” that links to your website at the end of your answer 02:40 – Eric was answering random questions on Quora 03:00 – Jason Lemkin built an entire conference and community 03:25 – Answers need to be concise 03:43 – There can be repurposing answers 03:53 – Jason Lemkin has received 10M views from Quora 04:07 – You can get business partners through Quora 04:32 – The more helpful you are, the more they’ll take to working with you 05:02 – Blocking out a time to just answer questions can enrich your business development 05:40 – That’s it for today’s episode! 3 Key Points: Quora has its merits for increasing traffic to your website and you need to be leveraging it. The more helpful you are to others on Quora, the more they see your value and will consider working with you. Make your answers concise and include a “call to action” that links back to your website.

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Why Your SEO Sucks and How to Fix It | Ep. #193  

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.

Time Stamped Show Notes: 00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It 00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it 00:58 – People focus on off-page SEO and no one focuses on on-page 01:20 – For on-page SEO, do keyword research 01:26 – Check Google Trends to see how keywords are trending 01:32 – Use Keyword.io and Google Keyword Planner 01:46 – Have a goal that you want to achieve 02:00 – Content and links are what matters in SEO 02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant 02:16 – “The last thing you want to do is be seen as a directory” 03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal 03:58 – You have to be willing to spend for a technical audit 04:10 – Be patient 04:37 – Take your most popular pages and link them in your sidebar 05:03 – Google “how to rank zero in SEO” 05:10 – Check if your snippets are working 05:39 – You can use SEMrush and Ahrefs 05:48 – Continue finding your title tags and meta-description tags 06:06 – Optimize and make them persuasive 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines” 06:27 – Read books from David Ogilvy, one of the best copywriters 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines 06:40 – Make sure you have the alt tags for the videos 07:04 – Start combining your pages 07:32 – The “hub and spoke” strategy 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy 08:23 – Google wants to see your intro page and the links that are backing it up 08:36 – Google “conversion rate optimization” 08:47 – That’s it for today’s episode! 3 Key Points: SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche. All good things come to those who wait—SEO takes time to see the results, so be patient. Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!

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7 Neat SEO Tricks for 2017 | Ep. #192  

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing the dates on your Wordpress URL or building links to posts that are ranking high can be just the quick tip you need to boost your traffic.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Neat SEO Tricks for 2017 00:35 – First is to upgrade your post that is already doing well 00:49 – Check Ahrefs and Google Search Console 01:30 – Google “online marketing” and Eric is probably Top 5 01:50 – Second, when you add the year on the title tag, it can generate new click throughs 02:26 – Third is to buy a website 02:38 – Look for keywords you’re trying to link 02:40 – Reach out to the top 20 websites see who wants to sell 03:55 – Fourth, remove dates on the WordPress URL title to boost search traffic 04:19 – Fifth, focus on link building to posts that are ranking 5 to 25 04:39 – Build 10 links to your post to signal Google 05:00 – Sixth, “Google ranks site based on how thorough and in-depth they think the web page is” 05:10 – MarketMuse has a software for all the key phrases you’re trying to look for 05:36 – Seventh: Tier 2 link building 05:43 – Black hat tools explained 07:07 – “Doing the black hat stuff in a white hat way—that’s going to help you” 07:20 – That’s it for today’s episode! 3 Key Points: Buying a website that has aged and ranked high is a cheaper way to increase organic traffic and sales. Make your post relevant to signal Google and increase search traffic. Do black hat SEO in a white hat way—it’s proven to work better.

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How to Hire an SEO Agency | Ep. #191  

In Episode #191, Eric and Neil discuss how to hire an SEO agency. What questions should you ask? What are great signs that prove the agency is and will be successful? Tune in to learn how to investigate a great SEO agency and why it’s worth doing your due diligence before you make that hire. 

Time Stamped Show Notes: 00:27 – Today’s topic: How to Hire an SEO Agency 00:46 – Always look at referrals 01:11 – A referral is the first line of offense and defense 01:25 – Look at the previous work of the SEO agency 01:50 – Before hiring an agency, ask them the changes they’d make to your website 02:02 – You can also ask what’s wrong with your website and how much traffic they can generate for you 02:40 – Ask the agency their process: 02:48 – Each agency is different 03:35 – Look at organic traffic and organic conversion 04:00 – There should be alignment from the get go 04:07 – Ask the agency to explain their expertise 04:50 – See what tools the agency uses internally 05:00 – Ahrefs and Keyword.io are good examples 05:35 – Check for references 06:15 – Ask the agency for their rankings and results for their own website 06:30 – Some agencies don’t rank well 07:06 – If they can rank their own website, there’s a greater chance that they can rank you 07:15 – That’s it for today’s episode! 3 Key Points: Referrals are a great way to see how the SEO agency has performed in the past. If an SEO agency can rank their own website well, chances are they can do it for you, too. Do your due diligence with the agency you’re about to hire – you’ll be working with them for quite some time.

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7 Cost Effective Ways to Rank in a Competitive Niche | Ep. #190  

In Episode #190, Eric and Neil discuss the 7 cost effective ways to rank in a competitive niche. From building your community on Facebook to repurposing your content—there are some cost effective ways that keep you competitive. Find out the tips and strategies that help you stand out among your competitors and, at the same time, keep your money in your pocket.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Cost Effective Ways to Rank in a Competitive Niche 00:35 – One way is to look for people who rank on the first six pages of Google, but who are not doing anything with their websites—then, buy their websites 00:51 – Redirect all their pages to your website 01:12 – Second, use the Skyscraper Technique 01:19 – This was created by Brian Dean 01:58 – Use BuzzSumo to find people linking to the top 3 results 02:03 – Ahrefs is also useful 02:23 – The Skyscraper technique takes time, but definitely works 02:39 – Third, look at your on-page SEO and topical relevancy 03:00 – Change your URL structure so Google can read it 03:42 – Fourth, build a community 03:52 – Some 6-figure earners started by building a Facebook group 04:00 – Podcasts are also a good option 04:49 – Fifth, use a tool like Market Muse which tells you what keywords are missing to better your searches 05:06 – Sixth, repurpose your content which is inspired by Russell Brunson of ClickFunnels 06:12 – Thinking about what you can repurpose allows you to stand out from your competitors 06:32 – Seventh, optimize your title tags for click through rates 06:35 – Go to Google search, “search analytics” 06:49 – Make your title tags more appealing 06:52 – Copyblogger headline formula can give you ideas 07:52 – That’s it for today’s episode! 3 Key Points: Try to make a deal with people who are not monetizing their high-ranking websites. Be patient, these strategies will take time, but they are worth the wait and will be effective. Leverage your website search console.

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