Marketing School | Digital Marketing | Online Mark

Marketing School | Digital Marketing | Online Mark

United States

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episodes

7 Keys to Becoming a Successful Blogger | Ep. #241  

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger 00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there? 01:05 – The key to success is consistency which maintains that high level of engagement 01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition 02:07 – “Go above and beyond to succeed” 02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele 02:26 – Buzzsumo will help you find people creating similar content—work together 02:45 – Groove HQ has great insights into how you can promote your blog 03:03 – Key #4: Do NOT rewrite your content over and over again 03:20 – What will happen is one will rank well while the others won’t 03:45 – Key #5: Repurpose your content 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts 04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose 04:45 – Key #6: Don’t be afraid to be the first mover 05:00 – Eventually your topic will gain popularity and you will do well 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster 05:30 – Key #7: It is all about the process—How are you going to scale it out? 05:53 – Choose your processes as it is your vision 05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process 06:03 – Content Marketing Institute is a great resource to find the right process for you 06:17 – That’s it for today’s episode! 3 Key Points: Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer. Promoting your content means building relationships with viewers and other bloggers who share your space. Set up your processes as you grow—it’s your vision, after all is said and done.

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How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240  

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies 00:34 – Eric shares the feedback they got from a previous episode about Twitter 00:55 – Neil’s assistant told him to be more engaged on Twitter 01:20 – Eric responded to the commenter on the episode 01:32 – Engage with your audience on Twitter 01:53 – Run Twitter ads if you think it will still work for you 02:07 – Go live on Twitter using Periscope or the Twitter app 02:28 – You can use Twitter to showcase your success 02:32 – You can also share testimonials and ask your audience to do the same, too 02:28 – It’s personalized and creates engagement 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts 04:10 – Being controversial creates buzz with your audience 05:18 – Curate the people that you’re following 05:51 – Stay consistent 05:59 – Do it multiple times a day 06:05 – That’s it for today’s episode! 3 Key Points: Having quality interaction on Twitter creates engagement and traffic. Do NOT be afraid to walk the line - just try doing it. Consistency is the key when it comes to keeping up the communication.

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The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239  

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.

Time Stamped Show Notes: 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses 00:50 – Drip is Eric’s email service provider 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan 01:16 – Eric can’t live without Leadpages 01:47 – Hubstaff is Eric’s team time tracking tool 02:05 – Eric uses Slack with different integration tools 02:24 – Zapier has also been very helpful for Eric’s team 02:59 – Neil’s team uses Google Analytics and they use it daily 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it 03:34 – Neil also uses Plus This within the Infusionsoft campaign 03:45 – Neil’s team also use Ahrefs on a daily basis 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about 04:00 – Buffer is used for social media scheduling 04:32 – Eric’s team relies on Google Tag Manager 05:15 – Edgar allows Eric’s team to schedule their social media posts 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads 06:05 – Eric and Neil both use EverWebinar 06:12 – PicSnippets helps Neil with his email images 06:28 – Neil uses SEMrush a lot, too 06:41 – Neil shares how he tracks his ranking in other countries 07:23 – Google “how to search on Google UK” while in the USA 07:35 – Adbeat is where you can check how well your competitors are doing with their ads 08:09 – That’s it for today’s episode! 3 Key Points: Leverage the tools that make things easier and more organized for your team. Find which tools suit your needs well—you also don’t want to overcomplicate things. Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.

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New Google AdWords Tricks to Try in 2017 | Ep. #238  

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.

Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing 01:28 – Run responsive ads 02:02 – Google also has extended ads 02:29 – Pay will increase over time, with paid advertising, because of the competition 02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads 03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified 03:59 – Utilize phone calls to find those leads 04:09 – Use Google call tracking 04:24 – Call Rails help track how your keywords are performing 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails 05:07 – That’s it for today’s episode! 3 Key Points: Rotate your ad as often as possible – it drives conversion. Retargeting ads can save you money and the audience may be more qualified. First, look into the ads and test them before spending more money on them.

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Are LinkedIn Ads Worth It? | Ep. #237  

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns.

Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn 04:02 – When you're collecting a lead, use the authentication from LinkedIn 04:29 – Track your conversion 04:42 – That’s it for today’s episode! 3 Key Points: Always be sure to test your ads, first. Assess if the platform is the right place for your ad – make sure your target audience is present. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

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How to Maximize Your Live Stream Sessions | Ep. #236  

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes. 

Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions 00:44 – Simulcast using Wirecast and Huzza 01:10 – You can hit both Facebook and Youtube at the same time 01:25 – Prior to the day of the live streaming, do promos and an email blast 01:35 – Let people know you’re about to live stream 01:50 – The more people you let know about your live stream, the higher your viewership will be 01:58 – If your video does well, go to Rev and have the video transcribed 02:24 – Most people watch videos with the transcription 02:57 – Take the video from the live session and repurpose it 03:35 – Doing this can double your viewership 03:43 – During a live interview session, get the people being interviewed to share the video with their communities 04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video 04:53 – That’s it for today’s episode! 3 Key Points: Simulcast your live video—try to be on every platform. Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase! Repurpose your video for other content and maximize it use.

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How to Launch Your Info Product | Ep. #235  

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. 

Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product 00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing” 01:20 – Second is the “evergreen launch” 01:23 – Jeff Walker’s product launch formula 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence” 02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords 03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars 04:27 – For online courses, use Kajabi 04:40 – Infusionsoft is also an option 04:55 – Frank Kern has a sequence of important emails 05:10 – Map out a list of your most important emails 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works! 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion 06:13 – The key metrics you need to measure 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:36 – Text MARKETINGSCHOOL to 33444 06:44 – That’s it for today’s episode! 3 Key Points: When it comes to launching an info product, don’t worry about the copy, worry about the sequence. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.

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What Is an Info Product and How Can You Create One? | Ep. #234  

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.

Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship 01:17 – There are nuances around info product 01:25 – You can do 5 to 6-figure launches with info products if done well 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points 02:06 – Conduct customer surveys and keep refining your product 02:16 – Lean on word-of mouth marketing and keep people happy with your product 02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product 02:51 – You can use Quicktime or Powerpoint to stream your content 03:00 – Get an idea from Udemy and Skillshare about offering a course 03:17 – Make your info product concise and organized 03:42 – Focus on one area and avoid overwhelming your audience 03:46 – Offer your content in different formats 04:11 – Create an info product with accountability 04:38 – It might seem easy to create a focused info product but it takes time 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:34 – Text MARKETINGSCHOOL to 33444 05:42 – That’s it for today’s episode! 3 Key Points: If you do your info product well, you WILL make money. Create an info product that meets a need—give the people what they want, not what you THINK they want. A good info product takes time, patience, and a lot of improvements.

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Should You Be Using Outbrain or Tubula? | Ep. #233  

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Tubula. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them. 

Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Tubula? 00:33 – Outbrain and Taboola can promote your content in content delivery network 00:58 – Outbrain and Tubula are viable sources of traffic 01:56 – If you can make cash flow positive with advertising channels, then do them all 02:10 – These days, Outbrain and Tubula cater to ad impression companies 02:30 – Some of the Outbrain and Tubula ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads 03:45 – Use Adbeat to see your competitors' ad 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 33444 04:33 – That’s it for today’s episode! 3 Key Points: Outbrain and Tubula still work for the right businesses. Not all ads can do good things for you brand—ads can help or hinder. If an advertising channel is cash-flow positive, use it.

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How to Get More Blog Comments | Ep. #232  

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Blog Comments 00:38 – Neil shares these tips 00:42 – Write in a conversational tone 00:44 – Use the words “you” and “I” 00:53 – Email out to your list 00:56 – Share your post on social web 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you 01:25 – Use plug-ins 01:59 – You can build loyalty with your audience 02:21 – Hire or get someone to respond for you if you’re too busy to do it 02:30 – Eric shares a page that shut down blog commenting on their posts 02:49 – If your blog is a controversial one, it’s good to remove the comments 03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 03:15 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episode! 3 Key Points: Blog commenting is one way to add a personal touch to your blog or business. Use a conversational tone in your interactions. Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics.

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Is it a Good Time to Start a Podcast? | Ep. #231  

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel.

Time Stamped Show Notes: 00:27 – Today’s topic: Is it a Good Time to Start a Podcast? 00:33 – Yes, because now is an inflection point for podcasts 01:01 – Podcasting has helped Eric’s business grow 01:22 – If the channel is popular, you should go after it 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business 02:14 – Podcasting takes time 03:18 – Some are also hitting millions of downloads a month 03:38 – Look for the unsolicited response rate 04:10 – If you’re going to enter a new market, make sure you know how to attack it 05:00 – Also think of a channel where you can market 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:26 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episode! 3 Key Points: If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting. If you enter a new market, make sure you learn how to attack it. Find a market that can help you leverage your podcast.

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7 Ways You Can Add Link Building to Your Daily Routine | Ep. #230  

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine 00:38 – First is to have a process in place 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to 02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts 02:52 – It’s become more targeted 02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast 03:57 – Interview Valet can guarantee you a number of interviews a month 04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console 04:25 – Authority Labs can track your ranking 04:41 – Eric Enge of Stone Temple Consulting did a study on this 04:54 – Link building is about time 05:04 – Search for “broken link checker” 05:40 – Link roundup link building 05:45 – You have to create good content 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:39 – Text marketingschool to 33444 06:48 – That’s it for today’s episode! 3 Key Points: Having a process for everything can make life easier for you – including hiring. Make you and your company known in your niche – the bigger your reach, the more links you get. Link building is about time – the longer it is out there, the more links you will have.

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How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229  

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keywords that help you rank 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom 03:32 – Look at the keywords that you’re ranking for in specific pages 04:04 – Eric and Neil are giving out one free tool per week 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly 04:40 – That’s it for today’s episode! 3 Key Points: Link to subcategories under your main category—Google likes that. Sky scrape content that is already out there which is connected to your head terms. Terms that are related to your head terms can be used to create new content.

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How to Scale Content Marketing Without Hiring More People | Ep. #228  

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing. 

Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People 00:33 – One of the problems in content marketing is limited resources 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult 01:21 – Learn how to say “no” to unnecessary work 01:25 – Focus on the things that are working for you 01:35 – Only hire an editor as your contractor 01:42 – You can find your writers at problogger.net 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you 02:32 – Have your editor ask them to make 10 headlines 03:08 – Show some samples of format 03:39 – Get them to write content, post it into Wordpress, and promote it 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content 04:45 – It’s important to have the right processes in place 05:27 – Leverage the content that you already have 05:39 – Use Canva and YouTube to slice up your content and upload it separately 05:59 – Use Meet Edgar to repurpose your content 06:20 – Use Smartsheet or CoSchedule to have a content calendar 06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content 06:54 – That’s it for today’s episode! 3 Key Points: Say “no” to the unnecessary tasks and focus on the things that are working. Have the right process in place to optimize content output. Repurpose your most visited content.

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7 Questions to Ask When Hiring a Growth Hacker | Ep. #227  

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker 00:35 – First, tell me your most impressive win in your career 00:40 – It will help frame the conversation 00:55 – This is one of Elon Musk’s favorite question 01:20 – Second is asking for their favorite brand and creating a scenario 01:56 – Growth hacking is all about experimentation and there’ll be tough times 02:30 – Third is having them look at your website and ask them suggestions for improvement 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task 03:20 – Growth hacking is about creativity 03:36 – Neil shares a sample question connected with their favorite brand 04:15 – Ask situational questions 04:29 – Give them a pen and paper and see someone who actually does more thinking 05:15 – “It’s all about trying to figure out how people think” 05:25 – In marketing, you want someone who is good in numbers and logical, too 05:30 – Show them a funnel and ask them about it 06:23 – You want to make sure they come up with logical responses that is data-driven 06:41 – Tell me about the last book you read 06:51 – You want the people who are constantly making themselves better 07:12 – That’s it for today’s episode! 3 Key Points: Knowing their most impressive win, even in college, says a lot about them. Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation. You want someone who is constantly improving themselves.

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How to Get Started with Public Speaking | Ep. #226  

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking 00:35 – Neil shares about his first talk which was for Wikipedia 00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application 01:00 – Make sure your application is thorough 01:13 – Add your social following in your application 01:31 – Record a video on why you are a good fit as a speaker 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time 01:49 – It takes time and just apply to be a speaker 02:05 – Apply to small and localized conferences 03:00 – Eric shares how he did on his first speaking gig 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel 03:29 – Make your audiences do one thing that will stick with them 03:40 – Eric asks the organizers about the audience 04:12 – Neil shares about the pay 04:20 – Neil normally charges from $40-50 04:42 – If you’re starting out, your goal is personal branding 04:55 – You can also do your own speaking with Facebook or YouTube Live 05:20 – From there, you can try getting into conferences 05:30 – A recorded YouTube video has more reach than speaking in conferences 05:36 – You can get invited to conferences because of your podcast or YouTube videos 05:54 – Leverage Facebook and YouTube Live as they’re free 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels 06:33 – That’s it for today’s episode! 3 Key Points: If you’re just starting out, focus on your personal branding as opposed to getting paid. Find conferences in your niche and send them a thorough application. Leverage social media channels’ live features – it’s free and can get you more reach.

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What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225  

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time.

Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most important emails 04:10 – Neil’s most important lesson from Frank Kern 04:22 – “It’s all about the sequences and find out where the holes are” 05:20 – Check out Frank Kern’s webinar on contingency 05:28 – Frank Kern’s webinars are on Youtube 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence 05:47 – That’s it for today’s episode! 3 Key Points: Nurture your viewers by giving them valuable content. Don’t just push your products on your viewers—build that trust and relationship. Take a look at your sequence and check for gaps and holes.

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How to Generate Consulting Leads From Your Website | Ep. #224  

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic 04:10 – Use Visual Website Optimizer or Optimizely 05:03 – Insert calls-to-action 05:10 – You can get more leads this way 05:51 – Do webinars 05:56 – Neil’s webinars work 06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them 07:46 – That’s it for today’s episode! 3 Key Points: Continue to be creative in the way you collect leads. Run an A/B test and implement a growth experiment framework. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

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How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223  

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic.

Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly.

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7 Free Marketing Tools that You Ought to Use | Ep. #222  

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax 03:35 – Google Webmaster Tool 03:50 – It allows you to see what is happening on your website 04:02 – BuiltWith tells you what your competition is doing, for free 04:25 – If you know what your competition is using, you might as well use it, as well! 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version 05:06 – That’s it for today’s episode! 3 Key Points: There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site. Knowing your competitors behavior will help you improve your process. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

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NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
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