Marketing School | Digital Marketing | Online Mark

Marketing School | Digital Marketing | Online Mark

United States

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episodes

How to Reduce Your Bounce Rate | Ep. #175  

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if your page is boring, people leave, and the higher your bounce rate. Tune in to learn practical ways to reduce your bounce rate so you can keep your visitors sticking around long enough to make that sale.

Time Stamped Show Notes: 00:27 - Today’s topic: How to Reduce Your Bounce Rate 00:33 – Bounce rate is when someone leaves your site right away 00:42 – The textbook definition of bounce rate: “the percentage of visitors to a particular website who navigate away after viewing only one page” 00:47 – A rising bounce rate is a sign that you have a boring homepage 01:16 – First, have a good design that keep people in your website 02:03 – Removing your pop-ups can decrease your bounce rate 02:26 – People are more likely to stay if your website doesn’t have loads of pop-ups 02:48 – You might need to check if it works for you 03:10 – A slow website can’t keep people 03:27 – Check the page speed using Google Page Speed tool, Pingdom and Google Analytics 03:38 – Create a journey for people 03:55 – An example of a journey 04:37 – Have the RIGHT offers 04:51 – Use ConvertFlow to show different offers when your visitor comes back 05:28 – Simple readability is also very important 05:32 – Eric’s blog Single Grain is a good example of this 05:52 – “Good user experience means less bounce rate, people sticking on your site, going through multiple pages” 06:00 – If visitors go through multiple pages, it increases sales and they convert to customers 06:18 - That’s it for today’s episode! 3 Key Points: A great design creates that experience for viewers, causing them to stick around. Create a journey for your visitors—engaging them throughout and around your website. The more engaged people are with your website, the lower the bounce rate and a greater chance of conversion to sales.

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Which Social Media Metrics Actually Matter? | Ep. #174  

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find out what they are and how to improve upon your ratings.

Time Stamped Show Notes: 00:27 – Today’s topic: Which Social Media Metrics Actually Matter? 00:44 – First metric is the engagement rate—the number of reach of your post divided by those who shared, commented, or liked your post 1:03 – Engagement rate is how effective your post is in social media 1:15 – You can check the engagement rate in Facebook insights or to some extent, in Youtube 1:38 – Neil shares that in social media, the more people are engaged, the more likely they will buy 1:40 – Engagement is not about the number of fans, but how they respond to your posts 1:53 – For example, HubSpot’s fan page in Facebook has over a million fans but they are not engaged 2:15 – Another tracking metric is the ROI 2:22 – Social media marketing costs Eric 100,000/month, but he makes more than that from social media marketing 2:31 – Funding campaigns in social media marketing for ROI can really be profitable 2:40 – For people struggling with the engagement rate portion, they should look up Avinash Kaushik 3:07 – Avinash has posts about the engagement rate and how to measure it 3:26 – Neil also likes ROI as a metric—their Pinterest conversion rate is 2.31% and potential customers are staying longer 4:03 – Social media marketing metrics is different in different times of your business 4:35 – Set a target growth rate week over week, then adjust targets quarterly 4:54 – You may not be able to maintain that growth rate, but it can be a good measuring stick for you 5:14 – Engagement and ROI are the two main metrics 5:18 – That’s it for today’s episode 3 Key Points: The two main metrics to focus on in social media is the engagement rate and ROI. Social media marketing can really be profitable, as long you do it right. Set your own growth rate and work to achieve it—adjust the rate as your business changes over time.

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How to Write a Killer Blog Post | Ep. #173  

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attention? Tune in as Eric and Neil reveal solid suggestions for creating a blog that will entice and hook an audience. From your title to the images place amidst your text, all these details count. 

Time Stamped Show Notes: 00:27 - Today’s topic: How to Write a Killer Blog Post 00:35 – Write a great headline and continue the thought in the first few sentences to hook the readers 00:59 – Go to Copyblogger for the headline formula 01:15 – Think of blogging as a presentation or a classroom lecture 01:33 – Engage with your readers 01:46 – Start with a conversation 01:57 – Neil shares a sample conversation in a blogpost 03:08 – Use sub-headers or bullets to keep things organized 03:45 – Eric shares an example that can get readers hooked 04:08 – Add media to your blog post 04:32 – Eric uses DesignPickle for his images 04:50 – Have a conclusion heading 05:22 – All claims should be backed up by case study or research links 06:00 – If you have data that can separate you, the better, because it can’t be replicated easily 07:07 – Make your blog readable 07:17 – Design should be responsive and text should be clear 08:20 – Neil Patel’s Quicksprout 08:30 – Neil reads Tech Crunch, TMZ, CNN and other sites to give him creative ideas that he can leverage on his own website 09:00 – Eric checks Wallstreet Journal, copyblogger, and problogger 09:20 - That’s it for today’s episode! 3 Key Points: Blog posts are not just about the text—a catchy photo or video can entice people to read it. Simple, but powerful—overly decorated posts can easily turn off the reader. Read a lot and a variety or written work as this feeds your creative inspiration.

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How to Keep Your Users Engaged with Your Video | Ep. #172  

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right? Tune in to find out some practical tips and online applications that help make your videos more engaging—and the more engaging the video, the more viewers and conversions!

Time Stamped Show Notes: 00:27 - Today’s topic: How to Keep Your Users Engaged with Your Video 00:39 – In 2020, most content will be in video 00:46 – Live videos have become popular and the number of viewers have doubled 01:10 – Keeping your videos short can help you have a high view count, but lower conversion rate 01:28 – First, try to make your video like a story 01:45 – Think about yourself watching a movie 02:13 – “The more storytelling you do—the more emotions you leverage, the more hooks you create, the more sales you end up generating from those videos” 02:30 – Start with a video transcription or caption 02:43 – Rev has the ability to create video captions for you 03:15 – Have an engaging introduction 03:45 – You can try to check which image or intro works through Facebook ads at a cheaper price 04:03 – People switch camera angles to keep people engaged 04:29 – Ask people questions 04:54 – In Facebook video, you can check the number of people that are engaging 05:18 – You need good editing! 05:29 – Casey Neistat built a brand and sold it for $25M to CNN—CNN didn’t buy his brand but hired him and his team to be an influencer 06:15 – Talk slowly in your videos 06:48 – During live videos, use Telestream Wirecast so that you’re live on more than 1 application 07:30 - That’s it for today’s episode! 3 Key Points: In 2020, most content will be in video form—therefore, familiarize yourself with this tool. Telling a story with an engaging intro and transcript in your video will help your audience connect with you. Use as many social media platforms as you can to BOOST your engagement and conversion rate.

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7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171  

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT&T are still winning in the advertising world because of these key principles that you can start using today.

Time Stamped Show Notes: 00:27 - Today’s topic: 7 Age-Old Advertising Principles that Are Still Relevant Today 00:36 – First, write a great headline 01:08 – Warren Buffett tells his CEOs to always protect their brand 01:22 – Branding is everything and just one mistake could ruin everything 01:43 – Third, tell a story 01:45 – Stories or advertorials drive people and evokes their emotions 02:21 – Fourth, consistency in advertising, regardless of how large your company is or how well-known 02:48 – The Rule of Seven explained 03:10 – Fifth is from 22 Immutable Laws of Marketing, by Al Ries and Jack Trout: 03:41 – The “first mover advantage” 04:18 – Sixth is from Don’t Make Me Think by Steve Krug: 04:27 – “Think about the user—simplicity is the ultimate sophistication” 05:00 – Keep marketing campaigns simple 05:10 – “The simpler your pitch, the better off you are” 05:16 – Seventh, urgency plays a big role 05:51 – The sense of urgency compels people to take action 06:15 - That’s it for today’s episode! 3 Key Points: In whatever decision you make, you MUST protect your brand. Be consistent in advertising and remember the rule of seven. RELY on these age-old advertising principles that have been proven—no need to reinvent the wheel.

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7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170  

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails.

Time Stamped Show Notes: 00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog 00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site 01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?) 01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list 02:55 – Third, make sure you have a list or campaign that specifically targets your customers 03:34 – Map out the life cycle of your customers 03:44 – Fourth, when someone joins your email list, try buying them in or signing them up 04:25 – Fifth is lead scoring 04:35 – You can do this with HubSpot, Drip, and InfusionSoft 05:33 – Sixth, make your opt-in relevant to your service 05:47 – An example with Kissmetrics 06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd 07:40 - That’s it for today’s episode! 3 Key Points: Marketing automation is how you market and send messages to people according to their behavior on your site Map out the life cycle of your subscribers. Make your opt-in relevant to your service to increase traffic and sales.

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7 Steps for Running a Successful Webinar | Ep. #169  

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar.

Time Stamped Show Notes: 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar 00:45 – Masterminds and enterprise companies use webinars to try and convert people 00:55 – In a webinar, you are educating and building a relationship with your viewers 01:12 – First, have an email reminder 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember” 01:30 – Set email reminders ahead of time 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60% 02:38 – Neil uses EverWebinar 02:45 – Third, use paid traffic to drive more people 03:19 – Use it to amplify what you’re doing in your webinar 03:35 – Neil records his webinar ahead of time and it’s a high value production 03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day 04:57 – Have some kind of marketing automation set up 05:28 – If people don’t show up, it means no conversion 05:45 – Sixth, integrate webinar software with Twilio 06:22 – Seventh, add value to the individual before your pitch 06:55 – Check out Russell Brunson’s book DotCom Secrets and video The Perfect Webinar Sequence 07:24 - That’s it for today’s episode! 3 Key Points: Masterminds and enterprise companies use webinar to try and convert people to buy. Just because someone registered does NOT mean that they are going to show up—use texts and emails as reminders. First and foremost, ADD VALUE to people—remember that they dedicated a part of day for you.

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How to Create Content that People Actually Search For | Ep. #168  

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search.

Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count 05:08 – Use Market Muse to upgrade your content 05:29 – Google is looking for topic relevance 05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching 06:05 – Survey your audience and check your top performing posts 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example 07:40 – Don’t just create content, creates amazing cornerstone pieces of content 08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M 09:52 - That’s it for today’s episode! 3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers. Creating cornerstone pieces of content is what generates the most traffic. Think about a unique spin that can make you stand out.

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7 Unconventional Ways to Learn Marketing | Ep. #167  

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university. 

Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing content on Youtube 01:35 - Second is by networking with individuals 01:40 – Sharing a drink is a good way to do it 02:40 – Individual marketers from other companies share their tactics 03:00 – Third, strategize how to get the most out of conferences 03:19 – Check who’s attending and the influencers that will attend 04:00 – Fourth, practice on your own website 04:25 – The plugins on Wordpress can help you execute what you’ve learned 04:50 – “You have to test it on your own site to be very good” 04:55 – Fifth, access a mastermind 05:03 – There are digital marketers you can pay for about $25/month 05:09 – “There’s a lot of great masterminds out there and they do provide value” 05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues 06:20 – Sixth, people have more perceived value over information when they pay for it 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better 07:21 – Lastly, start a podcast 07:35 – You learn a lot from the people or from guests 08:08 – Pat Flynn has great information on starting a podcast 08:18 - That’s it for today’s episode! 3 Key Points: Youtube is probably one of the best sources now for everything, including marketing. Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship. People tend to value what they learn more when they pay for it.

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Why No One Is Reading Your Content | Ep. #166  

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts.

Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content 00:36 – You’re not doing anything to stand out and people are getting bored with the content 01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines 01:58 – Portent headline generator will help you craft awesome headlines 02:10 – Blogger Jon Morrow manages Kissmetrics blog 02:43 – If you can get a drunk person’s attention, you can get the normal ones’ 02:58 – Look at Growth Everywhere’s episode with Derek Halpern 03:10 – Spend time promoting your content 03:51 – “Everybody is looking for something from somebody else” 03:59 – Look at Email Hunter and Mix Max for email marketing tools 04:45 – Go to BuzzSumo, find your competitor, and find who’s tweeting their articles on Twitter 05:10 – Neil shares a sample email 06:00 – People are more likely to share your content if they know that you will reciprocate 06;11 – Find the top players in your space and see what they’re doing 07:30 – Don’t write mediocre content and use old posts to maintain traffic 09:00 – Use a tool like Meet Edgar to schedule your post 09:29 – Use Facebook to share posts too 09:48 – That’s it for today’s episode! 3 Key Points: Writing content alone is not enough—you have to get it to the RIGHT audience through sharing. Get help from people who will most likely share your content and reciprocate that help. Utilize different online tools that will make content sharing easier and less time consuming for you.

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How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165  

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners engaged! Tune in as Eric and Neil tell you just how you can rapidly grow those downloads with a few invaluable tips. 

Time Stamped Show Notes: 00:27 - Today’s topic: How We Got Our Podcast to One Million Downloads in Just 4 Months 01:05 – The first 3 years of “Growth Everywhere” were really tough 01:27 – Eric made a lot of mistakes at the start 01:33 – You have to be consistent with your podcast to hold your audience 02:10 – The people who produce the most amount of episodes, get the most number of listeners 02:30 – It’s not about producing really long episodes 02:44 – Neil shares the idea of “The Marketing School” 03:44 – “Information in, information out”—Eric wants valuable information that will make him ACT 04:28 – Eric shares his experience listening to Tim Ferris’ podcast 04:45 – Keep things concise and do it in a unique way 05:34 – Neil shares how email blasts helped them get more listeners 05:41 – Interview people in your podcast and promote it 06:50 – The guest should promote it, as well 07:20 – Batch your episodes 07:56 – There’s a team behind the podcast — from shownotes to audio editing — that make it work 08:30 – Doing everything on your own takes a lot of time 08:52 - That’s it for today’s episode! 3 Key Points: Mistakes are an opportunity to hone your skills and should not be repeated. Be concise and consistent with your podcast—encourage your listeners to add your podcast release schedule to their calendars. Every podcast should have a production team behind it to save you time.

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What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164  

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.

Time Stamped Show Notes: 00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It 00:36 – Account-based marketing makes you identify ideal prospects ahead of time 01:15 – Have an inbound SDR to look at the exact leads 01:33 – Infer is a software solution that can help determine which leads are your most valuable leads 02:54 – You can spend your marketing effort towards responding and entertaining leads 03:16 – The cost of Infer depends on your size 03:24 – Lead forms work with 15-16 questions spread over a few pages 04:06 – Apple Market Fetch works for people who use Slack and it can scrape the web to find qualified leads 04:44 – Clearbit will show you information of people in your list 05:12 – Funnelholic’s experience with account-based marketing 05:44 – You don’t need quantity to make money—you need qualified leads 06:24 - That’s it for today’s episode! 3 Key Points: Account-based marketing is becoming more common, even though it’s been around for years. Start with 2 questions on your lead form, then gradually ask more detailed questions to get people to respond. Focus on QUALITY leads—not the number of leads.

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How to Build a Brand Using Live Video | Ep. #163  

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their own channel to facilitate this service—so, why not use it? Listen as Eric and Neil explain the benefits of live video and give us effective strategies to get the most out of this marketing strategy.  

Time Stamped Show Notes: 00:28 – Today’s topic: How to Build a Brand Using Live Video 00:34 – Videos are getting bigger 01:11 – Live videos are the “behind the scenes” of people’s lives 01:53 – Gary Vaynerchuk leverages videos in his own terms, hiring D’Rock to follow him around and record his videos 02:26 – Gary V is ahead 10x because he does more live videos than anyone else 03:08 – Doing exciting stuff that relates to people equates to higher conversion rates 03:26 – Live videos are like your own TV channel 04:13 – People like doing business with PEOPLE 04:37 – Neil and Eric are both investing in live videos 04:50 – Wirecast is a tool to help you re-broadcast your videos 05:34 – Article by Leonard Kim on How to Get Facebook Verified 06:23 – Live videos on Facebook are getting priority 06:40 – Don’t just do live content on your videos – engage with your audience 07:03 – Respond to your fans 08:16 – Whale allows people to ask questions to each other 08:52 – That’s it for today’s episode!  3 Key Points: Live videos are becoming very popular, as there are NO limits to the ways you can use them for your business. Videos that have relatable and exciting content WILL give your business traction. Broadcast your videos across all different channels to GROW your reach; then, INTERACT with your audience.

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How to Outrank Your Competition When You Have Less Links | Ep. #162  

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website.

Time Stamped Show Notes: 00:28 – Today’s topic: How to Outrank Your Competition When You Have Less Links 00:42 – Links have a lot of impact in Google ranking 00:50 – The “Hummingbird Update” had the biggest impact on search engine listings 01:02 – Hummingbird looks at everything in a topical sense 01:27 – The new update looks at topics and themes 01:29 – “Websites with the strongest themes tend to rank the best” 01:49 – The new algorithm looks for depth and detail 02:25 – Look at these blogs to learn more about Hummingbird: GetRichSlowly, MyMoneyBlog, PennyHoarder, and MagnifiedMoney 02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content 02:57 – More links does NOT mean a better website 03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before 03:45 – Use tools like MarketNews to tell you how topically relevant you are for phrases in that space 05:04 – UberSuggest will give you suggestions of what to incorporate into your content 05:17 – Don’t forget about The Skyscraper Technique! 05:58 – Linking out too much can make your website look like a directory 06:15 – Neil shares what his team did for his website to get another 10% in traffic 07:28 – Remove default URL date structures 08:16 – That’s it for today’s episode! 3 Key Points: Google’s Hummingbird update looks at the whole meaning of sentences as opposed to keywords. Having more links does NOT guarantee you a top spot – RELEVANCY is key. Use tools to help you plan and strategize your content for overall relevance.

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7 Elements of an Effective Marketing Report | Ep. #161  

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. Tune in to find out WHAT you need to assess and HOW to gather that information, in order to have that clear assessment of how your business is doing.

Time Stamped Show Notes: 00:27 - Today’s topic: 7 Elements of an Effective Marketing Report 00:45 – First, have high-level goals 01:08 – Have a different kind of threshold 01:24 – “Have your targets laid out so it is easier for people to digest” 01:31 – Second, look at the growth 01:47 – Examine your growth weekly 03:25 – Assess how to calculate your growth properly—don’t just look at the total visitor count 04:28 – The growth rate should be staying the same, if not increasing 04:39 – Third, use simple, report tracking tools, like Cyfe, and connect it to your spreadsheet report in order to pull data 05:27 – GA data grabber helps you to pull reports, too 05:50 – Fourth, track the lifetime value of the customer and the cost to acquire new customers 06:15 – You need a metric 07:11 – Fifth, look at your revenue churn and customer churn 07:28 – Lincoln Murphy’s How Much Churn is Acceptable 07:47 – Ideal churn is less than 10% a year 08:30 – Sixth, Neil shares the time he talked to Ryan, from HubSpot 09:16 – Add your total headcount in your marketing report 10:18 – Lastly, the net promoter score allows you to measure the sentiments of the customers 11:12 – That’s it for today’s episode! 3 Key Points: Have a clear and simple goal which is easy for people to understand. Do NOT miscalculate your growth or it will lead you to a wrong impression of your business’ health. Quantifying customer satisfaction is IMPORTANT – know and understand your supporters and detractors.

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7 Tips to Improve the Reach of Your Podcast | Ep. #160  

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to learn tips and strategies such as growing your network, changing up your headlines, and maximizing off the traffic you get on iTunes.

Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips to Improve the Reach of Your Podcast 00:35 – #1: Have a following and email list AND push your content out to your channels 00:48 – Eric uses a podcasting host called, “List It” to push to multiple channels 01:15 – Email blast has also been effective for Eric and Neil 02:30 – #2: Show every single episode that you have recorded 02:50 – Eric uses MeetEdgar to schedule his posts 04:04 – #4: “The headlines really impact how many downloads a podcast gets” 04:13 – Copyblogger headline formula can give you templates to create attractive headlines 04:32 – Fortune’s headline generator also helps 04:36 – TitleCapitalization will fix your headline 04:57 – #5: If you have a podcast, have a blog, too! 05:48 – #6: The more ratings and reviews you have, the more you will get 06:18 – If you can get more traffic in iTunes, use it to get more views! 06:30 – Mention in your podcast to leave a review and rating 06:48 – Tim of LeadPages made The Marketing School’s intro and outro 07:20 – #7: Cross Promote 07:40 – John Lee Dumas has a great community called The Podcaster’s Paradise 08:10 – Share in a podcasting community to grow your network 08:15 - That’s it for today’s episode! 3 Key Points: Be in multiple channels and improve not just your content, but your headlines as well. Get feedback and ratings from iTunes—it can boost your traffic significantly. With the growing number of podcasters, it is much easier now to share, connect, and help one another.

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What You Need to Know About Digital Marketing Before Investing in It | Ep. #159  

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency.

Time Stamped Show Notes: 00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It 00:50 – First is to get a high level view of what is going on 00:57 – There are a lot of YouTube videos available, like the one from HubSpot 01:30 – Know what your goals are and be clear with your target 01:51 – Figure out what channel you want to tackle first 02:02 – Neil’s focus is content marketing 03:00 – Neil wants to use YouTube 03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it 04:30 – “Focus on one channel at a time and focus on things that work” 05:29 – Neil only does a few channels at once 05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing 06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down 07:45 – Success takes time 08:07 – Eric shares how he grows “Growth Everywhere” 08:26 – Everything compounds in time 09:00 – Neil advises to not hire an agency on your first year 09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out 09:34 – You don’t have to be an expert – work to figure out the basics on your own 09:47 – That’s it for today’s episode! 3 Key Points: Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it. All good things take time when it comes to maximizing on a digital marketing strategy. You don’t have to be an expert – just be technical enough to figure out the basics on your own.

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How Long It Takes for SEO to Work | Ep. #158  

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their own experiences with SEO and the techniques that you can do now to boost your traffic.

Time Stamped Show Notes: 00:28 – Today’s topic: How Long it Takes for SEO to Work 00:35 – For a brand new website, it takes 6 months to 1 year. For an established website, it can take 6 months or more to get ranking. 00:50 – Neil shares his website’s ranking as an example 01:45 – It took Neil 9 months for him to see a decent ranking 02:00 – The search traffic goes up slowly 02:39 – “It takes good placement to see traffic” 02:53 – Eric shares his own experience with SEO 03:12 – Eric decided to buy a decent age domain 04:00 – Eric made a lot of adjustments with the domain and their website traffic went from hundreds to millions 04:54 – Redirecting an old domain to a new domain helps 05:03 – Having high brand keywords increases traffic 06:28 – Have an on-page SEO set up right 07:30 – There’s a lot of SEO consultants available and don’t be afraid to approach them if you’re not confident enough setting up SEO 08:19 – SEO takes time and effort, so be patient 08:27 – That’s it for today’s episode! 3 Key Points: There are no shortcuts in SEO, so BE patient as it takes time and effort to see the results. To get that traffic, you need to focus on having a proper on-page SEO setup. Do NOT be afraid to ask the experts—it’s better see real results than to overestimate your abilities.

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Is Guest Posting Still Worth It? | Ep. #157  

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to deliver value and drive those leads. Listen as Neil and Eric discuss how to best utilize guest posting for your marketing needs.

Time Stamped Show Notes: 00:28 – Today’s topic: Is Guest Posting Still Worth It? 00:44 – Guest posting is posting on other websites for link building purposes 01:30 – It’s still worth it 01:48 – Before, guest posters get author accounts 02:00 – Now, if you’re given an author account, it will be in a sub-page without indexes 02:32 – DON’T waste your time guest posting for links anymore 02:41 – Focus on guest posting to drive leads 03:13 – Neil talks about his friend, Jason, who specializes in guest posting 03:57 – You will see little to no results on your first 6 months of guest posting 04:00 – It takes a year to get traction 04:29 – Eric shares an article he wrote about YouTube advertising 05:33 – Guest posting has it’s ROIs 05:53 – Focus on delivering value 06:19 – Yields from guest posting will definitely take time 06:41 – That’s it for today’s episode! 3 Key Points: Guest posting is STILL relevant as a marketing tool. Do NOT focus on link building – it’s about driving those leads. Make sure you are delivering VALUE in your posts.

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How to Hire Marketing Interns | Ep. #156  

In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company.

Time Stamped Show Notes: 00:28 – Today’s topic: How to Hire Marketing Interns 00:40 – “The people that are really hungry [to learn]; sometimes, they end up being the best hires” 00:43 – Having a long-term internship program will be good for a business 01:03 – Use Craigslist or a tool called Workable to keep your hiring process simple 01:10 – First, create a good job description 01:19 – Eric uses Spark Hire, which allows video interviewing 02:38 – Neil uses Elevation Scholars to offer marketing scholarships 03:17 – Neil lists his requirements for the marketing scholarships he offers 04:59 – Neil pays for their interns’ services 05:15 – Take your interns to training 05:34 – Help them grow and pay them at the same time 06:11 – Make sure there is a “light” in your program 06:28 – Constantly give your feedback 06:46 – Target websites about career change to promote your search 07:26 – Use 15Five to setup automated feedback for your interns 08:08 – Be supportive to your team 08:17 – That’s it for today’s episode! 3 Key Points: No need to reinvent the wheel—use the online tools available to you for your hiring and selection process. Do NOT focus solely on talent alone, consider the person’s character too. Give training and constant feedback—interns need your direction.

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