Episodes
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In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.
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(00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT(05:24) Creator payouts grew 17% YoY(10:05) 3 content marketing stats that will change how you create content(19:31) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.
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(00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more(01:15) Impact of dubbing on MrBeast's YT is crushing(08:30) Adding NYT best seller to ad increased CTR by 19%(09:55) Each negative keyword adds 2.3% CTR(18:00) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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Missing episodes?
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In this episode, I had Dr. Orion Taraban â a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being âmonogamish,â and how marriages often fail because of unrealistic expectations.
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(00:00) - Introduction and Background(01:22) - The Decline in Relationships and the Impact of Online Dating(14:23) - Questioning the Concept of Monogamy and Introducing Monogamish(29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access(37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies(38:29) - Why Successful Women Date Mediocre Men(43:52) - The Reasons Behind Failed Marriages(50:39) - Exploring Relationships through Behavioral Economics(55:11) - The Art of Subtle Negotiation in Relationships(01:12:17) - The Role of Transactions in Relationships(01:15:34) - The Power of Instagram in Dating(01:18:27) - The Business Model of Orion Teraban(01:21:00) - The Vision for the Business(01:40:28) - The Definition of LoveGo to https://www.marketingschool.io to learn more!
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Single Grain << Ericâs ad agencyNP Digital << Neilâs ad agencyX @neilpatelX @ericosiuSee omnystudio.com/listener for privacy information.
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In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.
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(00:00) Todayâs Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (01:15) ConvertKit open metrics - good idea or bad idea?(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use (14:55) How to lie with data - 91% all cause mortality(18:55) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.
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(00:00) Todayâs Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams(01:15) Brands add AI restrictions to agency contracts(04:04) Can Google truly detect AI content?(08:40) Deepfake crypto scams(16:27) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.
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(00:00) Todayâs topic: Amazon $8M platform risk, If you are going to use AI to write content you canât forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard(01:15) Amazon $8M platform risk(04:27) If you are going to use AI to write content you canât forget about DRIVE(08:09) The ROI of 150M shortform views(15:30) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.
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(00:00) Todayâs topic: The ROI of AI in sales, Hereâs the ideal content length for each social network (youâre not going to like the Facebook data), Whatâs wrong with our YouTube channel?(01:15) The ROI of AI in sales(06:25) Hereâs the ideal content length for each social network (youâre not going to like the Facebook data)(12:20) Whatâs wrong with our YouTube channel?(16:09) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
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(00:00) Introduction and Background(02:23) Mission-Oriented Approach and Content Formats(07:39) Creating Compelling Content and Holding Audience Attention(09:09) Experimentation and Learning from Failure(11:30) Collaborating with Influencers and Partnerships(14:41) Hiring and Developing Talent(29:00) Dealing with Copycats and Protecting Originality(37:44) Investing in Up-and-Coming Creators(39:11) Unlocking Value and Participation(41:06) Balancing Work and Family(47:19) Building an Agency for Freedom(52:12) The Power of Audience and Distribution(58:02) The Importance of Compelling Packaging(01:06:29) Asking Hard-Hitting Questions(01:09:48) Leveraging Pre-Existing YouTube Audiences(01:14:28) The Shift to Long-Form Content(01:15:52) The Rise of Creator-OperatorsGo to https://www.marketingschool.io to learn more!
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In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.
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(00:00) Todayâs topic: Your email marketing wonât work anymore unless you follow these 3 new rules from Google and Yahoo, What Googleâs new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI(01:15) Your email marketing wonât work anymore unless you follow these 3 new rules from Google and Yahoo(07:15) What Googleâs new algorithm update tells us about the future of AI content(10:57) Stupid Pepsi ad(13:21) Why startup building is different with AI(17:46) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestonesâfrom $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.
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(00:00) Todayâs topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing(12:45) Why MrBeast is getting even more views todayGo to https://www.marketingschool.io to learn more!
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In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.
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(00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls(01:18) Yellow fever (Why Whole Foods had to sell) (5:36) $700m crypto deal (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my callsGo to https://www.marketingschool.io to learn more!
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In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic contentâhow it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.
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(00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexportâs CEO NYTimes OpEd(01:14) Andrew Huberman hit piece has reverse effect(04:45) Ad Creative is a 12x ROI multiplier?(13:25) Flexportâs CEO NYTimes OpEdGo to https://www.marketingschool.io to learn more!
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In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.
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(00:00) Todayâs topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?(01:15) Generating Leads on LinkedIn(07:42) When should you sell?(15:18) Is this the end of Google?(19:26) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.
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(00:00) Todayâs topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?(01:15) Biggest winners and losers of Google AI Spam Update(05:05) Parasite SEO and the May 5th Update(07:57) The Impact of AI on Marketing Agencies(11:21) AI-Generated Images and Engagement (15:53) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.
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(00:00) Todayâs topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more(01:18) The Impact of Posting Clips on Social Media(04:20) The Decline of Movie Theaters(05:18) The Importance of Attention and Engagement(06:13) Partnering with Influencers for Marketing(07:09) Exploring Different Marketing Channels(08:06) AI Tools for Gift Giving(09:57) The Value of Handwritten Notes(11:49) The Effectiveness of Community Acquisitions(15:18) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.
Watch the full interview here: https://youtu.be/Fcq5V2D-euI
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(00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye(01:53) Introduction and deep pocket monster(03:15) Card party events(05:42) The fallacy of view chasing(08:21) Creating a community experience(12:45) Growing the event and world records(16:02) The cost and value of events(25:37) The power of long-form contentDonât forget to help us grow by subscribing and liking on YouTube!
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In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.
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(00:00) Todayâs topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more(01:18) Gartner predicts search traffic will drop 26%(02:42) Alternative platforms and the growth of social networks(05:23) The limitations of newsletters as standalone businesses(06:45) The impact of recessions on sponsorships(08:34) Newsletters as marketing channels(10:24) The marketing genius of Bitcoin and the demand for crypto newsletters(11:21) The growth of Bitcoin ETFs and the inflow of assets(14:02) The success of Bitcoin and the power of a good product(16:00) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.
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(00:00) Todayâs topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more(01:18) How much are CEOs actually worth?(04:59) The cost of LinkedIn services(06:06) The role of AI in sales development(08:23) The changing landscape of inbound sales(11:19) The combination of AI and human touch(12:42) The importance of taste in content creation(15:30) Creating impactful stories(16:25) Expressing personal opinions(16:55) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.
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TIME-STAMPED SHOW NOTES:
(00:00) Todayâs topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more (01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits(03:05) Discussion on the conversion rate of traffic from chat GPT-related pages(03:57) Speculation on the percentage of revenue generated by chat GPT-related pages(05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue(06:21) Importance of internationalization and cultural adaptation for success(07:26) Most people are not willing to do the work to achieve certain benefits(10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.(10:39) AI's cost-saving potential is a major game changer for companies.(11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.(12:21) AI can build an entire customer acquisition system for SMBs.(13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI.(14:55) M&A opportunities arise from identifying companies lacking AI efficiencies.(15:16) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.
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TIME-STAMPED SHOW NOTES:
(00:00) Todayâs topic: Being the CEO is the worst job ever(01:18) Elon Musk's sues OpenAI(05:04) The trade-offs of Tesla cars(05:57) OpenAI's mission and board of directors(06:45) Elon Musk's lawsuit and its implications(09:03) The role of a CEO(10:00) The vision for the company(11:40) Managing finances and vision(14:40) Work-life balance as a CEO(15:34) The challenges of being a CEO(16:13) Thatâs it for today! Donât forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!
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