Episodes

#165: How to Troubleshoot Your Biggest Webinar Challenges  

There are a ton of moving parts in pulling off a successful webinar. The good news is, with so many variables, there’s a lot you can do to turn your webinar into a hit. You’ve just got to get really good at investigating what may have gone wrong. I’ve got you covered on how to […]

The post #165: How to Troubleshoot Your Biggest Webinar Challenges appeared first on Amy Porterfield | Online Marketing Expert.

#164: Free Content vs. Paid Content (What’s the Difference?)  

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to draw the line between free and paid content? AND, is it possible […]

The post #164: Free Content vs. Paid Content (What’s the Difference?) appeared first on Amy Porterfield | Online Marketing Expert.

#163: Demystifying the Facebook Pixel  

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on […]

The post #163: Demystifying the Facebook Pixel appeared first on Amy Porterfield | Online Marketing Expert.

#162: The New Rules of Facebook Marketing  

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago: Facebook cares more about its users vs. the marketers. Likes, comments, shares, views, and clicks are gold—the more, the better. The more personal you are and the more you do to generate real and […]

The post #162: The New Rules of Facebook Marketing appeared first on Amy Porterfield | Online Marketing Expert.

#161: Love & Business: How to Make it Work  

If you think being an entrepreneur is tough, try being married to one. Just ask Hobie Porterfield (as I do in this episode). You’ve heard me talk about my hunky husband from time to time, and just how important he is to the success of my business. But I’ve never really talked about what that […]

The post #161: Love & Business: How to Make it Work appeared first on Amy Porterfield | Online Marketing Expert.

#160: Behind the Scenes of My Website Redesign  

Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today. If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions […]

The post #160: Behind the Scenes of My Website Redesign appeared first on Amy Porterfield | Online Marketing Expert.

#159: How I Found, Hired and Work With My Project Manager  

When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every day, all of which are left for you to juggle with. What if you had […]

The post #159: How I Found, Hired and Work With My Project Manager appeared first on Amy Porterfield | Online Marketing Expert.

#158: Saving Sales & Rescuing Refunds  

You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy […]

The post #158: Saving Sales & Rescuing Refunds appeared first on Amy Porterfield | Online Marketing Expert.

#157: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer (Rebroadcast)  

I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways. I love doing that, because I know every time I’m reading that book I’m in a different place in my life, making me […]

The post #157: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer (Rebroadcast) appeared first on Amy Porterfield | Online Marketing Expert.

#156: Expert Secrets & Online Strategies with Russell Brunson  

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free […]

The post #156: Expert Secrets & Online Strategies with Russell Brunson appeared first on Amy Porterfield | Online Marketing Expert.

#155: The New ‘FB Messenger Ads’ with Rick Mulready  

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with […]

The post #155: The New ‘FB Messenger Ads’ with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.

#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired  

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation? While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for […]

The post #154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired appeared first on Amy Porterfield | Online Marketing Expert.

#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired  

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation?

While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new.

This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore.

Here’s a quick tease of the strategies I talk about on today’s show to help you create new content when you feel less than gung-ho:

I’ll tell you about how I just dusted off some old content and gave it a new fresh spin (and how you can do the same thing with your own pieces!).
The sure-fire way I ALWAYS am inspired to create new content (it involves me first and foremost stepping away from my laptop…).
You’re not alone in creating your content. In fact, you have a HUGE resource for new content that you may not have thought of...

Make sure you stay on until the end when I reveal the process I use to ensure I am always delivering top-notch content. If an idea doesn’t make it past one of these phases, I don’t do it. Period.

And check out my ‘10 Days of Inspiration’ one-pager freebie because, unfortunately, you can’t always wait for inspiration to hit you. You have deadlines. Sometimes, you have to hunt that inspiration thing down yourself. This will help get the ideas flowing, I promise!

 
Links mentioned in this episode:
Episode #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox (strategy #1)

Episode #105 Where Do I Start (strategy #2)

Episode #83: Cultivating a List Building Mindset (strategy #3)

Episode #84: Growing a Lucrative Email List (strategy #3)

Episode #102: How to Create Content Rituals to Get More Done

Episode #100: When is the Right Time to Add Another Product to Your Business?

Episode #149: Your 90-Day Pre-Launch Blueprint (strategy #6)

 
Podcast Details:
Transcript coming soon!
Click Here to Subscribe via RSS (non-iTunes feed)

 

The post #154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired appeared first on Amy Porterfield.

#153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List)  

You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course?

There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively.

Enter Victoria Gibson, online business coach and mentor extraordinaire. She’s all about

helping entrepreneurs get BIG results with their online courses and coaching programs. One of her clients built a 7-figure business in two years following the principles she is going to talk to us about on this episode.

Here’s a quick preview:

Is your program loaded with videos, downloadable audio and PDF worksheets? What about actual one-on-one time with you? That’s right. Your course may need more of YOU. Don’t worry, that doesn’t mean endless hours spent Facetiming.
If you’re just starting out, you may be thinking, “Well, how could I possibly charge more than $97 for my course?” When the REAL question may be how could you not charge MORE?
Feeling repetitive? You’re doing it right. Your customers need to hear your core message a lot. Plus, being consistent and clear is what will later allow you to expand once you’ve nailed your message and built a mighty (no matter what size) community that loves what you’re giving them.

Get ready to hear all of the crucial course-selling knowledge Victoria is dropping.

*Correction: Stay tuned for my next amazing interview with Rick Mulready in Episode 155
Links mentioned in this episode:
Freshbooks
Victoria Gibson's Website
Victoria’s Anti-Launch Guide
Episode #100: When Is the Right Time to Add Another Product to My Business?

Podcast Details:
Transcript Coming Soon!
Click Here to Subscribe via RSS (non-iTunes feed)

The post #153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List) appeared first on Amy Porterfield.

#153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List)  

You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course? There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively. Enter Victoria Gibson, online business coach […]

The post #153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List) appeared first on Amy Porterfield | Online Marketing Expert.

#152: How to Avoid FOMO in Your Biz & Make Better Decisions  

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options? The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And […]

The post #152: How to Avoid FOMO in Your Biz & Make Better Decisions appeared first on Amy Porterfield | Online Marketing Expert.

#152: How to Avoid FOMO in Your Biz & Make Better Decisions  

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options?

The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)?

And trust me, I’m your girl when it comes to all the various ways FOMO can creep into how you’re operating and end up costing you in the long run.

After a few expensive missteps (one to the tune of $20,000; more about that here), I’ve gotten really good at saying, “No,” to the things that don’t fit the stage of growth I’m in with my business right now. Did you read that last part?

I said, “RIGHT NOW.”

And that’s important because we’re not talking about how to say, “No,” on this week’s show. We are talking about how to intelligently evaluate those shiny, fun, killer sounding opportunities that come your way and make everything inside of you shout, “Hell, yeah!”

But is it really “Hell, yeah!”, or is it more of a “maybe later”?

To help you figure it out, we’re talking about the 3 critical questions I ask myself every time a new or unexpected opportunity comes my way.

Listen to the show and then download my new One Page Evaluator freebie. It helps you figure out how to answer those questions, and includes a few extras that will really help you drill down the next time you have a big decision to make.

 
Links mentioned in this episode:
Freshbooks
Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton—Episode 151
152 Download
Podcast Details:
Transcript Coming Soon!
Click Here to Subscribe via RSS (non-iTunes feed)

The post #152: How to Avoid FOMO in Your Biz & Make Better Decisions appeared first on Amy Porterfield.

#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton  

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business. No one knows that more than Jill […]

The post #151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton appeared first on Amy Porterfield | Online Marketing Expert.

#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group  with Jill & Josh Stanton  

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business.

No one knows that more than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000.

You’re going to hear us talking about a lot of wicked smart strategies they are using to maximize the impact of the group on their business—list-building, selling, cross-promoting, sexy funnels and more.

BUT, pay attention to me here because I don’t want you getting overwhelmed. Keep your eyes on the prize as you listen to the podcast (and lose your mind over all the cool things that Jill shares).

The point of a Facebook group is engagement. The more you do that, by asking questions, listening and showing up in general, the more you’re going to know about what your audience wants and needs.

That’s the magic fairy dust your group will sprinkle so you really can see, hear and feel your audience, as well as show them mad love by delivering content that will make a difference in their lives.

Some of the topics explored include:

Cracking the code on how to find out what your group members truly WANT. (Hint: Polls are everything.)
Using the group to build your email list and cross-promote your other programs. (For example, the Stantons market their membership site inside the group, which serves as an entry point for their sales funnels.)
Striking a harmonious balance between free content shared in the group with paid content in a membership site or whatever you’re selling.
Keeping content organized inside of the group.
Managing the group, especially the bigger it gets. The kind of support needed, as well as how often you need to get involved.
The role Facebook Live can play in the group. (You’ll love the unique way Jill and Josh are using it OUTSIDE of their group too!)

This episode is LOADED. Listen up.

Oh, and one more very exciting thing. I did my first ever ‘after show’ with Jill and Josh. There was just so much to cover. Download it here and listen to more of our chat on their Facebook group do’s and don’ts, why the group should be about YOU and the value of connecting your members.

 
Links mentioned in this episode:
Episode 146: 3 Types of Facebook Groups
FB Group Engagement Freebie
Screw the Nine to Five
Screw the Nine to Five Community Facebook Group
Episode #97: How to Grow a Profitable Facebook Group with Jill and Josh Stanton
Podcast Details:
Transcript Coming Soon!
Click Here to Subscribe via RSS (non-iTunes feed)

The post #151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton appeared first on Amy Porterfield.

#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox  

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy. Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. I talk to […]

The post #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox appeared first on Amy Porterfield | Online Marketing Expert.

0:00/0:00
Video player is in betaClose