Episodes

#152: How to Avoid FOMO in Your Biz & Make Better Decisions  

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options?

The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)?

And trust me, I’m your girl when it comes to all the various ways FOMO can creep into how you’re operating and end up costing you in the long run.

After a few expensive missteps (one to the tune of $20,000; more about that here), I’ve gotten really good at saying, “No,” to the things that don’t fit the stage of growth I’m in with my business right now. Did you read that last part?

I said, “RIGHT NOW.”

And that’s important because we’re not talking about how to say, “No,” on this week’s show. We are talking about how to intelligently evaluate those shiny, fun, killer sounding opportunities that come your way and make everything inside of you shout, “Hell, yeah!”

But is it really “Hell, yeah!”, or is it more of a “maybe later”?

To help you figure it out, we’re talking about the 3 critical questions I ask myself every time a new or unexpected opportunity comes my way.

Listen to the show and then download my new One Page Evaluator freebie. It helps you figure out how to answer those questions, and includes a few extras that will really help you drill down the next time you have a big decision to make.

 
Links mentioned in this episode:
Freshbooks
Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton—Episode 151
152 Download
Podcast Details:
Transcript Coming Soon!
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#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group  with Jill & Josh Stanton  

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business.

No one knows that more than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000.

You’re going to hear us talking about a lot of wicked smart strategies they are using to maximize the impact of the group on their business—list-building, selling, cross-promoting, sexy funnels and more.

BUT, pay attention to me here because I don’t want you getting overwhelmed. Keep your eyes on the prize as you listen to the podcast (and lose your mind over all the cool things that Jill shares).

The point of a Facebook group is engagement. The more you do that, by asking questions, listening and showing up in general, the more you’re going to know about what your audience wants and needs.

That’s the magic fairy dust your group will sprinkle so you really can see, hear and feel your audience, as well as show them mad love by delivering content that will make a difference in their lives.

Some of the topics explored include:

Cracking the code on how to find out what your group members truly WANT. (Hint: Polls are everything.)
Using the group to build your email list and cross-promote your other programs. (For example, the Stantons market their membership site inside the group, which serves as an entry point for their sales funnels.)
Striking a harmonious balance between free content shared in the group with paid content in a membership site or whatever you’re selling.
Keeping content organized inside of the group.
Managing the group, especially the bigger it gets. The kind of support needed, as well as how often you need to get involved.
The role Facebook Live can play in the group. (You’ll love the unique way Jill and Josh are using it OUTSIDE of their group too!)

This episode is LOADED. Listen up.

Oh, and one more very exciting thing. I did my first ever ‘after show’ with Jill and Josh. There was just so much to cover. Download it here and listen to more of our chat on their Facebook group do’s and don’ts, why the group should be about YOU and the value of connecting your members.

 
Links mentioned in this episode:
Episode 146: 3 Types of Facebook Groups
FB Group Engagement Freebie
Screw the Nine to Five
Screw the Nine to Five Community Facebook Group
Episode #97: How to Grow a Profitable Facebook Group with Jill and Josh Stanton
Podcast Details:
Transcript Coming Soon!
Click Here to Subscribe via RSS (non-iTunes feed)

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#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox  

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy.

Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world.

I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . .  and guess what followed?

A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results.

Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs.

Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates, webinar sign-ups, sales conversions, total revenue, social media and email list growth, Facebook ad spend (which will blow your freakin’ mind), and more.

Take notes. AND stay on until the end because that’s when we talk about some of the things they won’t ever do again and what they’re planning to do next time around.

Also: If you haven’t downloaded my 90-Day Pre-Launch Blueprint freebie, you might just want to grab that while you listen along to this week’s episode.

These are the key steps they followed:

Step 1: Launch a pilot program.

Step 2: Survey your list.

Step 3: Built a main platform (Terri and David chose YouTube).

Step 4: Create a launch freebie.

Step 5: Create a free, closed community inside of Facebook.

Step 6: Create a 21-day challenge for that private Facebook community.

Step 7: Cart opens—launch with a multi-webinar strategy.

*NOTE: Steps 1 through 6 are all PRE-LAUNCH SPECIFICS.

Let’s dive in!

Once you’ve listened to this episode, go back and listen to last week’s and make sure you download my 90-Day Pre-Launch Blueprint freebie. These are some next-level goods. Get moving!

Links mentioned in this episode:
Terri Cole’s website
Terri’s Boundary Bootcamp Challenge
Terri YouTube channel
David Vox’s website
Steven Aitchison’s Your Digital Formula
Mind Your Business podcast ‘Breakthroughs with Surveys'
Podcast Details:
Click here to download the transcript of this week's episode
Click Here to Subscribe via RSS (non-iTunes feed)

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#149: Your 90-Day Pre-Launch Blueprint  

Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy. And the right pre-launch ramp-up will help you set the stage for a successful launch.

While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go.

That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch.

Today’s plan is broken up into three months of specific strategies that build on each other. There are three key concepts:

CREATE and post original content weekly
CONNECT with your audience with a Facebook community
COMMIT with a 21-day Challenge

I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here.

Over the next 90 days of this plan you will learn:

How to get into the habit of creating consistent content every week (and how to get the most leads out of that content!)
The best place to set up your opt-in
How to segment your audience
How to run a Facebook group that truly engages and conditions your audience to hear from you

Check out that step-by-step blueprint now!

 
Links mentioned in this episode:
Episode 122: Get Your Content House in Order
90-Day Pre-Launch Blueprint
Episode 146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1) - GRAB THE FREEBIE TOO!
James Wedmore, Episode 76: Breakthroughs with Surveys
The Complete Guide to Facebook Pixels with Rick Mulready
Nathalie Lussier’s Social Media Challenge Ideas: The Full A-Z Guide To Running Your Own Online Challenge
Copywriting Resource: Marie Forleo and Laura Belgray, The Copy Cure
Copywriting Resource: Ray Edwards, Free Course
Freshbooks
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

 

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#148: 3 Tips to Fix Your Facebook Ad Targeting  

Facebook ad targeting is the trickiest thing!

I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds.

I’m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready.

By the end you will be able to answer:

Am I sure the problem is my targeting?
What’s new that I’m not yet doing?
Are my targeting groups set up correctly?

Facebook ads are changing constantly, and by changing they are evolving — think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues…

If you’re feeling confused, you’re in the right place. Rick and I are breaking it all down for you.

We are going to walk you through 3 ways to fix your Facebook ad targeting—and the first way will surprise you.

We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics.

Rick and I break down how you can leverage many different custom audiences and groups. You will be confident about where you should be putting your time and energy after you listen.

We even walk you through how to set yourself up to tackle your changes one step at a time so you can understand what’s working and what’s not working.

By the end you’ll know exactly how to apply these 3 tips to work for you.

Start listening here!

Once you’ve heard this episode, click back to this page. The images below will be helpful to get a snapshot of the new-ish Facebook Page engagement targeting. It’s a cool feature you will likely want to check out once you get the details here.

 

 

 

 
Links mentioned in this episode:
Rick Mulready
Model Meals
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

 

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#147: How to Ask Better Questions and Get Better Business Results with Marie Forleo  

Today I’m talking about the ONE THING that could be holding you back in your business.

This is a real obstacle that can STALL your business growth.

I know this because it stunted my own growth.

Today I’m talking about the low-value bullsh*t questions you ask yourself that make you feel stuck. These are the questions that suck the soul out of you and can make you feel that you are not cut out for this entrepreneurial life.

The scary thing is that you likely don’t even know you’re doing it! But if you feel discouraged by your progress and “not enough” in your business, you are for sure doing it.

It’s time to find some new, alternative questions, don’t you think?

To help me tackle this very important topic, I’ve asked my own mentor and former business coach (and one of my favorite guests!), Marie Forleo, to help me make this into something extremely tangible and actionable for you.

I put five “low-value” questions—the kind that make your heart sink—in front of Marie and I asked her to turn them into questions that will lead you down the road to bigger results and successes. And boy, did she deliver. We also have some fun in the process, so take a listen here.

Before we dive into those 5 crucial low-value questions and their empowered high-value counterparts, one last note: Marie has released a free video training series—and it’s exceptional.

It answers the question I hear ALL THE TIME: “How do I know I’m working on the right strategies and focusing on the right things to make my business work?”

So this has become a must-watch for me, and my students.

Here are the five questions Marie is making over in today’s podcast:

LOW VALUE QUESTION #1: What if no one buys what I'm selling?

LOW VALUE QUESTION #2: What if they think I'm a fraud?  

LOW VALUE QUESTION #3: I don’t have enough __________ (experience/time/money/know-how/exposure) so how can I possibly compete against X?

LOW VALUE QUESTION #4: I’m too far behind! Why didn't I get into this online marketing game earlier?

LOW VALUE QUESTION #5: This is taking too long. Why am I not finding success more quickly?

Check out the NEW high-value questions here—and then starting USING them to shift your mindset to get bigger results in all you do.

Let’s get rid of the limiting beliefs and negative self-talk that may be holding you back—time to get inspired and raise your business game, for good.

 
Links mentioned in this episode:
Amy's B-School Pop-Up Facebook Group
Marie's Free Video Training Series
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1)  

You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your course package. But, there’s one thing I haven’t told you yet...

How to do it!

Today, I’m breaking down how to not only set up your group, but how to make it grow for the long-term.

This week’s mini training is all about what it takes to create a successful private Facebook Group to support the students inside of your paid programs.

I’ve been doing these groups for a long time and today I’m sharing the behind the scenes details about what works—and what doesn’t.

Also, make sure to grab my step-by-step how to guide for setting up for your first private Facebook group. It includes REAL LIFE EXAMPLES of others doing great things in their own groups and I’ve also included directions for how to set up your own private group. Download here.

Get ready to strengthen your impact, leadership and profits with specialty Facebook Groups - I’ll give you the entire scoop here.

 
Links mentioned in this episode:

Freshbooks
Amy's Facebook Course Groups Primer
Amy's B-School Pop-Up Facebook Group
7 Bold Moves to Shake Up Your Business NOW
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title  

Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more.

And because I know you’re likely juggling a million things right now (that’s normal, right?!), I’m here to help you take the first BIG step in webinar planning: Identifying a perfect webinar TOPIC and then crafting it into an irresistible TITLE.

Now once you nail that title (as I know you will!), I also give 13 questions that will help you REALLY KNOW if you’ve nailed it.

But what happens if you listen to my latest mini-training, come up with your topic and title and then realize you totally missed the mark and it’s just not working for you?

In my freebie of the week, I’ve not only included those 13 CRUCIAL QUESTIONS, but also some solid troubleshooting tips to get you through any challenges you might come up against. Just grab it below.

Your webinar topic and title needs to be irresistible and actionable. It needs to instantly grab your audience’s attention, while focusing on just one thing.

Let me walk you through how to get it done, so you can get to the finish line a heck of a lot quicker.

 

 
Links mentioned in this episode:

13 Questions Download
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge  

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works?

Then this powerhouse mini-training is for you.

Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of.

My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list.

Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.

Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge.

Like anything, when it comes to Challenges, you need a system. A plan that will get you started.

That is what I’m giving you today. A detailed, exact plan for conquering your first challenge. You can use this plan again and again.

Zach is also giving you a free resource guide where you will find all the specifics of his well-executed challenge so that you can take action immediately. Listen now.

Add depth to your 2017 online business plan by not only hosting a challenge, but conquering it! Get started here.
Links mentioned in this episode:

Zach’s Blog Post with Free Challenge Resource Guide
#94: Using Periscope to Grow Your Business
#99: How to Create a List Building Blitz Campaign
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?  

You are a rock star, a risk-taker, and your course content is awesome. You know this because you’ve put your blood, sweat and tears into making it great. Yet . . . .

You’re finding yourself wondering, does my course content justify my price?

You’re not alone.

Course creation is one of my favorite topics, but it can be incredibly tricky to lay it all out there — especially for your first course.

I’ve not only created multiple courses, but I’ve helped so many entrepreneurs who are struggling with their online courses turn them around and enable them to sell confidently.

This week I’m sharing with you how to know if you’re offering enough value for the price point you’ve set.

I’m also sharing 7 WAYS TO SAVE YOUR ONLINE COURSE. If you created your course outline and feel that something’s missing OR maybe you’ve completed your entire course and something just feels off, I’ve got the FIX for you.

In this episode, I give you 7 detailed strategies that you can use to actively save your course and see success with selling it at the price point you’ve set. Get my free detailed checklist that outlines exactly what you can do to save your course and make it even better. Download it now.

The question I am answering in this week’s episode, is: Do you have enough value to justify your price point?

Maybe you’ve seen courses similar to yours offered at a lower cost or you’re having second thoughts about your higher price. This is gut check time and this week’s episode will bolster your confidence around your price.

Does the value you’re offering in your course justify the price? Click here to find out.

There are several strategies for knowing if you’re offering enough value for the price point you’re charging.

I’m giving you my sure-fire tip for the best way to outline your course in a way that continuously keeps it fresh — and why this is so important to the overall success of your course.

Then, I give you a list of 12 questions to ask yourself that will help you confidently determine the quality in your course content.

These questions will help you be the risk-taker you are, examine your offer as a whole, and lay it all out there for your students.

You will want to use these strategies not only to identify what pieces of content you may want to change (or add), but to ensure that you feel confident in your product and have added all the value you can (without overwhelming your students!).

Boost your confidence, find out how your course value rates. Click here!

 
Links mentioned in this episode:

Episode 107: How to Price Your Course
Freshbooks
Podcast Details:
Click here to download the transcript of this week's episode.
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#142: 7 Bold Moves to Shake Up Your Business NOW  

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017.

I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give you a shot of confidence and be a massive game changer.

For a little extra push and motivation, I want you to also check out my freebie: my must read list to build momentum in 2017. I can’t think of anything better than a great book to help bring me new perspectives and ideas. Also, when I need inspiration, I turn to books. So for me, diving into some good books is CRUCIAL if you want to propel your business forward.

As for the 7 bold moves, I carefully picked each of them because I know they will help drive growth for your business, and can be implemented with little cost on your part. In fact, I’ve include how you can take action for each move.

Amongst those seven, I have ways to revolutionize your content, launch a new community, find a group of mentors, help you drill down on your business, and more. I think there is a little something for everyone—check it out and pick your bold move for the New Year now.

 
Links mentioned in this episode:

Episode 140: How to Create a 5-Day Social Media Video Series for Rapid List Growth
John Lee Dumas: Podcasters Paradise
Cliff Ravenscraft: Podcasting A-Z
Episode 71: Mastermining your way to success

Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#141: Where Should I Spend My Money As I Build My Online Business?  

Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save.

My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching.

Today it’s all about growing a profitable business with the right resources, while also keeping it lean.

To get you started, click here for this value-packed tools guide (it’s FREE!), which details the specific tools and resources I mention (and more) and how you can leverage them right away. Get my detailed list here!

This detailed, tested, proven list of online resources will keep you organized, increase your profits and make you look like the pro that you are.

Also, in this episode, I break down three crucial stages to building a strong online business and specifically share with you:

     How to gauge what stage you’re in
     The signs that you’re ready to graduate to the next level
     The specific tools that will get your business built for long-term profits

What stage are you in? Click here to find out!

 
Links mentioned in this episode:

How to Organize Your Dropbox
Freshbooks
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#140: How to Create a 5-Day Social Media Video Series for Rapid List Growth  

Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories.

In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list.

Regardless of your platform, this step-by-step process for creating your own video series will work for you.

Get the step-by-step details here.

Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing.

These 5 steps will break down how to create your list building video series.

⇒ What should your video series be about? We’ll cover that.

⇒ How long should each video be? Yep, that one too.

⇒ How do you grow your email list with each video? Check!

⇒ and so much more . . .

After listening, you will understand how to do social video the right way while building up your email list.

In addition to the 5 steps, this episode gives you best practices for using live video. I’m talking crucial dos and don’ts that are truly valuable for newbies and experts alike. In fact there’s one mistake that so many of us make. After hearing what it is and how to avoid it, you won’t make the same mistake!

This episode might be the most fun I’ve had all year! Send your fears and nerves packing and create videos with confidence and conviction now! Get started here!

Links mentioned in this episode:

Freshbooks
Nicole Walters
Podcast Details:
Click here to download the transcript of this week's episode.
Click Here to Subscribe via RSS (non-iTunes feed)

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#139: The 10 Most Powerful Episodes to Help Move Your Business Forward  

So here we are: The Best of 2016 List.

I have to admit, compiling this special list for you was the highlight of my week! Not only because I got to look back and remember all of the cool episodes we tackled together, but also because I had the chance to think about the impact the lessons hopefully had on your business. too.

My team and I chose this Top 10 List based on a few factors, including the download stats, the feedback and stories from our listeners and my own personal favorites.  So although this list is not solely based on analytics, each episode that made the list was chosen with the intention to offer powerful insights and strategies to your marketing plan as you move into the new year.

So if you missed one of these episodes, make sure to listen to it before we ring in the new year! Also make sure to download the freebie for this episode on my top business lessons for the year—I compiled these for you to make sure you can learn from my mistakes AND my wins. Get all of those a-has at amyporterfield.com/139download.

One last note: Of course NONE of this would be possible without you and your support. So I want to THANK YOU for a fantastic year!

So (drumroll please…..) here they are: My 10 Most Powerful Podcasts for 2016

#10: “Media, Meditation and a Little Motivation” with Gabby Bernstein (Episode 129)

The gist: Gabby Bernstein, best-selling author and next-generation thought leader, shows you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation – two things I’ve never personally explored in my own business until now.

Why it made the list:

I know the question some of you may be asking: Am I still meditating?

The answer is YES! I have made it a 10-minute morning habit to meditate. Gabby’s urging to do so was definitely a jumping off point for me. And I feel that it has given me so much more clarity of the projects that I want to work on and where I want to spend my time.

And another really cool factor: It’s allowed me to worry less. I’m a worrier by nature and that 10 minutes in the morning has lessened me from unnecessary worrying and replaced it with more clarity . . . which has lead to more confidence in my daily decisions.

 

#9: “Preparing for Future Traffic Declines: What Content Creators Need to Know” with Mike Stelzner (Episode 134)

The gist: I give you the latest trends in social media marketing with the man who knows best: my early mentor, friend, and founder of Social Media Examiner, Michael Stelzner.

Why it made the list:

I have to admit that I was a bit scared to share this episode because it has an undertone of doom and gloom when it comes to social media and the online landscape.

However, the insights and the suggested strategies that Mike shares in this episode are so incredibly valuable that this was a discussion that needed to be had. I also felt that there’s nobody better than Mike (as founder of Social Media Examiner) to share some of the findings. And I think that you will find it very actionable for your business!

#8: “How to Grow a Profitable Facebook Group” with Josh and Jill Stanton (Episode 97)

The gist: My guests on the podcast, the irrepressible Josh and Jill Stanton from Screw the Nine to Five, share their secret strategies for using private Facebook Groups to build a community of affinity and trust around your brand.

Why it made the list:

Facebook’s landscape has changed considerably over the last year. And where I used to say that you want to put all of your efforts into your Facebook Page and build engagement, I am now convinced that you will get a bigger bang for your buck if you create your own private Facebook Groups around a specific topic and build your community that way.

#138: How to Plan Your Promotional Calendar Like a Boss  

If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one.

We are talking about PLANNING. Specifically, planning for the new year.

The best part is that thanks to my guest today, you can be a pro at calendaring no matter who you are. Anne Samoilov is a launch expert and when I say she knows how to plan...I mean it!

Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals.

I’m giving you a solid plan for completing your 2017 promotional calendar from start to finish, and here’s what’s great: it won’t take much time at all.

Even better, you don’t need to take any notes, because I have everything detailed in this incredible freebie! It is a quick guide to everything I share with you in this episode, including a list of questions you must ask yourself before you add anything to your calendar for the year ahead.

Start planning your 2017 promotional calendar like a boss here!

In order to plan you will need to reflect on the prior year and drill down on what worked and didn’t work for you. Then, adjust for the year ahead. Anne and I give you the questions you will want to ask yourself before you calendar anything.

This mini-training session will give you a solid approach that you can use for years to come!

And, another great thing about today’s episode is the way Anne approaches time off. While it isn’t exactly what you think it might be, you absolutely must include it on your calendar.

There are five categories total that you will want to “calendar” first and foremost — time off being the first one.

So stop whatever it is you are working on for your year ahead and listen to these steps first.

Let’s map out your year.

If your calendar for next year is swirling in your head or only partially laid out in a Google doc, this episode is for you. This approach makes planning your 2017 promotional calendar easy — even when you aren’t sure of all of your specifics yet.

Accept this episode and freebie as my gift to you this holiday season ;-)

Links mentioned in this episode:

Freshbooks
Fearless Launching
Leonie Dawson’s planner
Amber McCue’s Fresh Start Workbook
Todd Herman’s 90 Day Year Free Video Series
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The post #138: How to Plan Your Promotional Calendar Like a Boss appeared first on Amy Porterfield.

#136: How to Use ‘Content Gold’ to Fuel Your Next Launch  

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3:

What’s the best content to start a conversation with your audience?
What content will help you drive customers to your core marketing message?
Which pieces should you use to expand and deepen your audience’s knowledge of your subject?

Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!)

This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch.

And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my FREEBIE here. I’ve created a sample 3-stage content marketing launch plan using one of my students as an example. You will easily be able to use this freebie as a model for your own online program— over and over again. Get ready to see a specific example for every stage here. Download now!

You’ll learn precisely what content to market before your cart opens (and you’ll definitely want to start this 30 days before!), what to do while your cart is open, and what to communicate to your audience once your cart is closed.

 
Links mentioned in this episode:

Freshbooks
Episode #122
Episode #136 Download
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#135: 5 Common Facebook Ad Mistakes (and How to Fix Them)  

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . .

That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them.

My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps.

Side step these 5 common mistakes most of us make with Facebook ads. Click here!

For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics?

Rick and I are breaking that all down for you.

What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you.

We systematically review each of the 5 Facebook ad missteps and provide ways to self correct.

You know your target audience better than anybody, you know their pain points and challenges. You are more prepared than you might think to experiment with a few of these fixes and get better results from your Facebook ads.

Now is your chance to learn what to look out for and avoid these missteps in the future. Click here to get the 5 common Facebook ad mistakes!

 
Links mentioned in this episode:

How to Organize & Analyze Your Facebook Ads
Podcast Details:
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#134: Preparing for Future Traffic Declines: What Content Creators Need to Know  

How are you responding to the shifts happening NOW in social media marketing?

I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner.

Click here to learn what updates to make to your social media marketing plan today.

You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode.

Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook.

Learn what you can do to pivot your approach.

The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure your emails are delivered and opened), conversion rate optimization, how you can best use podcasts to drive traffic, as well as tracking and analytics. Listen in now.

AND, Michael has an early-sign-up announcement about Social Media Marketing World 2017. I’m going to be speaking and I hope to see you there! Get registered now at the link at the bottom. Details here.  

 
Links mentioned in this episode:

Episode #134
Huzza.io
Glock App
Podcast Details:
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#133: How to Get Unstuck in Your Course Creation Process  

Are you having a love/hate relationship with your course creation?

Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out.

I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard).

I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now.

Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process.

I am dedicating this entire special episode to demystifying the product creation process.

I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.)

There are three questions you should ask yourself before you create any course. These questions will help you find FOCUS. Once you have that, your creative energy will flow.

I will also help you decide what content makes the most sense for your business and your audience right now. For example, do you know if you want to create an Introductory Course or a Signature Course? I’m breaking down both of these for you.

Listen in to hear how you can get unstuck and create the course you’ve desperately wanted to complete. (The finish line is closer than you think.)
Links mentioned in this episode:

Freshbooks
Episode #105

Podcast Details:
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#132: How to Cultivate an “Opportunity Knocks Every Time” Mindset  

Your first webinar didn't convert.

You wanted to launch your course two weeks ago, but you just can’t get your content outline together.

Your Facebook ads are seeing clicks, but not getting quality leads.

What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up and move forward, more determined than ever?

Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective.

That’s why I wanted to chat with Patrick Bet-David. For Patrick, a setback is an opportunity waiting to happen. And his rags to riches story is inspiring for ANY business owner.

Make sure you stay tuned to the end, because in addition to Patrick’s fascinating story, I wanted to give you a little bonus: A mini-training on how you can stand out from the competition and get results.

First, you’ll learn what you need to instill in every potential buyer.

Second, you’ll discover the most important thing to deliver on.

Lastly, you will learn what you need to develop and stick to as much as you can. It’s so, so important.

The last one is incredibly powerful and can make all the difference in your new business.

Also, learn the one mistake that Patrick says ALL entrepreneurs make, so you can avoid it.

Get started on this mini-training now!

 
Links mentioned in this episode:

Patrick’s website
Patrick’s “Unlearn” video
Patrick’s “The Mental Battle of an Entrepreneur”
Podcast Details:
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