Episodes

#172: Getting Started with Facebook Ads: The List Building Series (Part 1)  

Whether you’re just starting out or you’ve dabbled with running a Facebook ads campaign, I want you locked into this jam-packed two-part episode of the Online Marketing Made Easy podcast. My good friend Rick Mulready, who knows Facebook ads better than anyone I know, helps me cover everything you need to know to get your […]

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#171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out  

I love HGTV. It’s easy to get hooked watching JoJo and Chip Gaines on “Fixer Upper” transform an old ranch home into something SPECTACULAR (with shiplap of course!), and I’m always picking up little tips that I can DIY along the way. Because sometimes DIY is best. A professional web designer or developer isn't always […]

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#170: How to Get the Big Stuff Done When Life Gets in the Way  

It’s so incredibly easy to get caught up in busywork or to let your phone or email start controlling your schedule. Before you know it, a whole day (or several) has gone by and you don’t have anything real to show for it. Let that happen too much and you lose serious momentum—not to mention […]

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#169: How to Pitch Yourself to Land Bigger Opportunities Online  

Isn’t running a business like giving one pitch after another? Think about it. You’re an entrepreneur. That means you’re constantly pitching potential and existing customers, students and fans. So as intimidating as pitching an editor at Forbes or the Huffington Post may sound, you’re already doing it to some extent in other parts of your […]

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#168: The Easy Start Guide to Live Video with Luria Petrucci  

Video is where it’s at, folks. That’s why this latest episode is coming from my brand new studio—which, by the way, has taken me FAR outside of my comfort zone. But I wanted to take my video content to a higher level this year and that’s exactly what I’m doing, with help from my good […]

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#167: Your 4×4 Gut Check: Are You Moving Your Biz Forward?  

The one thing nearly every entrepreneur I know, including myself, NEVER does is STOP. You’re in the fast lane practically all of the time because there’s so much to do! The problem is that because you’re going a million miles an hour, you often sacrifice important parts of the creative process of any endeavor or […]

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#166: How to Rework Your Struggling Online Course  

I had to eat a big slice of humble pie recently when it came to reworking one of my courses. It was ALL worth it, because today I get to share with you the exact steps I used to rework my List Builder’s Lab (LBL) program. I love LBL, however I knew it was time […]

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#165: How to Troubleshoot Your Biggest Webinar Challenges  

There are a ton of moving parts in pulling off a successful webinar. The good news is, with so many variables, there’s a lot you can do to turn your webinar into a hit. You’ve just got to get really good at investigating what may have gone wrong. I’ve got you covered on how to […]

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#164: Free Content vs. Paid Content (What’s the Difference?)  

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to draw the line between free and paid content? AND, is it possible […]

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#163: Demystifying the Facebook Pixel  

Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your latest Facebook video but then moving on […]

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#162: The New Rules of Facebook Marketing  

As quickly as Facebook changes, there are some things that are as true today as they were a few years ago: Facebook cares more about its users vs. the marketers. Likes, comments, shares, views, and clicks are gold—the more, the better. The more personal you are and the more you do to generate real and […]

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#161: Love & Business: How to Make it Work  

If you think being an entrepreneur is tough, try being married to one. Just ask Hobie Porterfield (as I do in this episode). You’ve heard me talk about my hunky husband from time to time, and just how important he is to the success of my business. But I’ve never really talked about what that […]

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#160: Behind the Scenes of My Website Redesign  

Here’s the thing: businesses evolve and grow. Mine has (and so will yours). And what worked a few years ago for my website is no longer reflective of where I am today. If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions […]

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#159: How I Found, Hired and Work With My Project Manager  

When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every day, all of which are left for you to juggle with. What if you had […]

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#158: Saving Sales & Rescuing Refunds  

You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy […]

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#157: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer (Rebroadcast)  

I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways. I love doing that, because I know every time I’m reading that book I’m in a different place in my life, making me […]

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#156: Expert Secrets & Online Strategies with Russell Brunson  

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free […]

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#155: The New ‘FB Messenger Ads’ with Rick Mulready  

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with […]

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#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired  

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation? While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for […]

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#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired  

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation?

While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new.

This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore.

Here’s a quick tease of the strategies I talk about on today’s show to help you create new content when you feel less than gung-ho:

I’ll tell you about how I just dusted off some old content and gave it a new fresh spin (and how you can do the same thing with your own pieces!).
The sure-fire way I ALWAYS am inspired to create new content (it involves me first and foremost stepping away from my laptop…).
You’re not alone in creating your content. In fact, you have a HUGE resource for new content that you may not have thought of...

Make sure you stay on until the end when I reveal the process I use to ensure I am always delivering top-notch content. If an idea doesn’t make it past one of these phases, I don’t do it. Period.

And check out my ‘10 Days of Inspiration’ one-pager freebie because, unfortunately, you can’t always wait for inspiration to hit you. You have deadlines. Sometimes, you have to hunt that inspiration thing down yourself. This will help get the ideas flowing, I promise!

 
Links mentioned in this episode:
Episode #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox (strategy #1)

Episode #105 Where Do I Start (strategy #2)

Episode #83: Cultivating a List Building Mindset (strategy #3)

Episode #84: Growing a Lucrative Email List (strategy #3)

Episode #102: How to Create Content Rituals to Get More Done

Episode #100: When is the Right Time to Add Another Product to Your Business?

Episode #149: Your 90-Day Pre-Launch Blueprint (strategy #6)

 
Podcast Details:
Transcript coming soon!
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