Is Your Blog Being Hurt by Your Obsession to Create New Content?
Today, I want to talk about an obsession that many bloggers have - an obsession with creating NEW content and want to suggest that we all take a little step back from spending quite so much time on that task and pay attention to something that might have a better payoff for us.
I’m going to share with you a practice that I’ve build into my daily rhythm.
But before I do - a couple of quick pieces of house keeping.
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A simple daily practice that I do:
Every day we publish new content on dPS - two posts a day.
We work on making the content as good as it can be. Useful, practical, well laid out, as few grammatical errors as possible, well illustrated, optimised for SEO, good headline, great CTA etc.
We then think about how we share it - visual content, timing on social, craft the descriptions, get it into the newsletter etc.
Our authors are then thinking about engaging with readers who come - trying to get good discussions going, watching social comments etc.
A lot of effort goes into these things in the lead up to and for the days after a post gets published.
This is all pretty normal - most bloggers do that.
But here’s the thing - your blog post is on the web for a lot longer than that first week. That first week can definitely bring you a spike in traffic - but it’s just the beginning of the content’s life.
I touched on this in episode 136 where I gave tips for creating Evergreen content for your blog - but today I want to share with you a daily practice that I’ve developed over the last 5-6 years that helps me to stay in touch with my archives.
Your archives quite likely contain a lot of really useful content that your readers have probably not read - particularly your newer readers.
If your blog is anything like mine your archives are what gets most of the eyeballs on your blog on any given day - not the new posts.
I just looked at Google Analytics for today’s traffic on dPS - we’ve published 14 posts in the last 7 days and as I look at today’s traffic - those 14 posts got around 15% of my site’s traffic. 85% of my traffic was hitting my archives.
I suspect most blogs are similar - yet most of us spend most of our effort focusing upon our new posts.
Most bloggers spend 99% of their time focused upon their fresh content but their readers spend most of their time focused upon the archives.
I think bloggers should allocate time to focusing upon their archives too. The daily practice that I do does just that.
In Today’s Episode The Daily Practice I Have Built Into My Blogging Rhythm