Reach More Readers

Reach More Readers

United States

Listen in as D'vorah Lansky, M.Ed., and her guest experts, share tips, tools, and strategies to help you reach more readers and sell more books!

Episodes

052: Moreen Torpy: The Organized Author  

Our guest speaker today is Moreen Torpy of www.DeClutterCoach.ca - Today Moreen will be speaking to us about: The Organized Author Many authors experience overwhelm from time to time in their writing career. Moreen Torpy, who happens to be an Author and Professional Organizer, offers some strategies to overcome that overwhelm to get you back to the writing you’re committed to. (or that you love.) About Moreen: Moreen Torpy is an Author and Professional Organizer. Since 2004 in her role as the De-Clutter Coach, she offers her clients an improved quality of life through becoming organized. Always an organized person, Moreen remembers as a child lining up her mother’s scattered shoes, placing them carefully against a wall and posting a For Sale sign. She holds several Certificates of Study from the Institute for Challenging Disorganization. Moreen’s Book is called: "Going Forward: Downsizing, Moving and Settling In". It is a step-by-step guide to de-cluttering life and liberating the spirit. Join Moreen and our other guest experts at the 30-Day Productivity Challenge for Authors - http://ReachMoreReaders.com/insiders

051: Frances Caballo - Social Media in 30 Minutes a Day  

Our guest speaker today is Frances Caballo. She will be speaking on Social Media in Just 30 Minutes a Day Frances is a guest speaker for the 30-Day Productivity Challenge. You can find out more at http://ReachMoreReaders.com/insiders Episode Description: Are you spending too much time on social media? Is the Internet diverting your time away from your next writing project? Listen in as Frances shares a four-step process that will help you to expand your platform and reach more readers without taking hours from your day. About Frances: Frances Caballo of SocialMediaJustforWriters.com, is a social media manager and author with 25 years of experience in the communications industry. She’s a regular speaker at the San Francisco Writers Conference and has written four books including, Twitter Just for Writers. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Read Frances’ Book: Avoid Social Media Time Suck: A blueprint for writers to create online buzz for their books and still have time to write – http://amzn.to/1Jkkbvn To listen in to the entire podcast series, head over to http://reachmorereaders.com/itunes

050: Dr Jeanette Cates - Practices of the Productive Author  

In this episode Dr. Jeanette Cates talks about the Practices of the Productive author. A productive author is a prolific author. And a prolific author is a profitable author. You'll exit this episode with a ton of ideas that you can use immediately! To access the entire Reach More Readers podcast series, head over to: http://ReachMoreReaders.com/info About Jeanette: Jeanette is a productivity NUT! She has spent all of her adult life finding faster, easier ways to do things. And she shares her tips in several of her books and many information products. Jeanette is a best-selling author with more than half of her 15 plus books earning Best-Seller status. With an average of a new book every two months, Jeanette applies her productivity systems in her book publishing business. She is a respected, long-term member of the online business community. Her ability to explain complex topics in an easy-to-understand manner has earned her the title of "The Technology Tamer." To learn more with Jeanette, check out her program: The Idea Organization System http://reachmorereaders.com/toolkit You can also join Jeanette and other guest experts at the Productivity Challenge for Authors. For details head over to: http://reachmorereaders.com/insiders

049: Doug Foresta - Reach More Readers Through Podcasting  

Doug Foresta is a veteran podcaster. He has produced over 800 podcast episodes with New York Times bestselling authors and Academy Award winners. Doug is the founder of Stand Out and Be Heard, a global community of podcasters. His passion is helping people get their message out into the world in a big way. www.dougforesta.net In today's episode, Doug will be sharing his most recommended way to reach more readers, his favorite productivity tip, and more... Join Doug and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event

048: Eamonn Obrien - Make Powerful Speeches  

In today's episode, Eamonn will be sharing his most recommended way to reach more readers, his favorite productivity tip, and more... Join Eamonn and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event Eamonn O’Brien is the founder of The Reluctant Speakers Club (www.TheReluctantSpeakersClub.com), President of the Professional Speaking Association of Ireland, and the author of ‘How to Make Powerful Speeches’ book (the 2nd Edition is now available on Amazon as well as the multi-award winning The Reluctant Speakers Club Blog. His podcast is included in the most recent list of the Top 100 Small Business Podcasts by Small Business Trends. He works with business leaders and owners to conquer their fears of speaking in public with confidence. Members learn how to hone their communication skills and speak with an unprecedented degree of clarity, persuasiveness, and authority. To listen in to the entire podcast series visit http://ReachMoreReaders.com

047: Ellen Finkelstein - The Power of PowerPoint for Authors  

Ellen has written numerous books on PowerPoint and Internet Marketing and since 1999 has been helping people to present and market themselves more effectively. Along the way, she learned a lot about Internet Marketing, including: • Creating websites and blogs: Her websites get approximately 300,000 visitors per month • E-mail marketing: She has developed an e-mail list of over 22,000 subscribers • Webinars: Ellen has created and delivered dozens of webinars and organized the popular Outstanding Presentations Workshop webinar series, with over 4000 registrations. • Social Media: Ellen has grown her Twitter, her popular LinkedIn group, and her Facebook audience to over 8,000. Today Ellen will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Ellen and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register Listen in to the entire podcast series at http://ReachMoreReaders.com

046: Ginny Carter - Sreamline Your Book Marketing  

Ginny Carter is a business book ghostwriter and book writing coach. She’s on a mission to turn speakers, coaches and experts from aspiring authors to actual authors with the credibility to gain more clients and charge more for what they do. Today Ginny will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Ginny and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register Listen in to the entire podcast series at http://ReachMoreReaders.com

045: Kristen Joy - The Book Ninja  

Introduced to books as entertainment and education since birth, Kristen (www.TheBookNinja.com) read her first Nancy Drew book when she was six years old and began her professional publishing journey in 2003 when she served as Marketing Director for a vanity publishing company with a traditional arm. In-between worldwide travel to speak at business events about writing, publishing, and book marketing, Kristen helps authorpreneurs reach their dreams and create books that bring them business. Today Kristen will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Kristen Joy - The Book Ninja - is the Premier Event Sponsor for the Reach More Readers Annual Book Marketing Conference Online. Join Kristen and our other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register Listen in to the entire podcast series at http://ReachMoreReaders.com

044: Diane K. Bell: Publish Yourself to Wealth  

Diane K. Bell is the award winning, #1 best selling author of “Publish Yourself To Wealth: Build Your Perpetual Prosperity Platform”. Diane’s passion is guiding professionals and transitioning boomers as they turn their knowledge, skills and expertise into perpetual income streams. She is adamant about helping her clients and new authors reach more readers and successfully market their books and build their businesses. Her own book launch spurred her 2 most recent ventures. She invites podcasters, bloggers and newly published authors seeking more exposure to add your listings to the Webcasters Guest Exchange. Today Diane will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Diane and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register Listen in to the entire podcast series at http://ReachMoreReaders.com

043: Tamara Patzer - List Building for Authors  

Tamara Patzer is a best-selling author and video marketing consultant serving authors and experts via Blue Ocean Authority. She solves every author's problem: how to get found and seen and how to have fun while benefiting from the third-person credibility of media including TV, Radio, Magazines and Newspapers as well as Podcasts and Digital Media. Today Tamara will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Tamara and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

042: Sara F Hathaway - The Power of Pinterest for Authors  

Sara is the author of the book, Day After Disaster, host of the Changing Earth Podcast, and revolutionary fictional book marketer. Sara grew up in the country where she developed a profound interest in the natural world around her. After graduating with honors from The California State University of Sacramento with a Bachelor of Science in Business Administration, she launched into a career in business management. Upon realizing that her passion was for writing and a rural life she published her first novel. She has combined her business background with her love for fictional writing to pave new roads for authors and she delights in helping others achieve the same success. Today Sara will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Sara and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

041: Brian Basilico - Building Social Media Book Buzz  

Brian is an internationally recognized, award winning author and speaker (and a self professed geek). He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora, Illinois. B2b helps companies & non-profits market their products & services through the effective use of online tools including: websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. Today Brian will be sharing his most recommended way to reach more readers, his favorite productivity tip, and more... Join Brian and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

040: Linda Stirling - Enhance Your Website & Amazon Presence  

Linda Stirling works with writers around the globe, helping many achieve bestseller status. Using strategies she’s refined, she coaches writers on how to create long-term, life-affecting income from their books. Linda’s heart is in helping every writer she works with achieve his or her dreams. She tells her students, “It doesn’t matter how well you write, if no one can find your books. Don’t let your work fall into the black hole of oblivion.” Her programs give writers the tools they need to get visible and stay visible so they can entertain, motivate, inform, or inspire others. Today Linda will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Linda and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

039: Rachel Henke: Promote Your Expertise with a Book  

Rachel is the bestselling author of The Niche Expert and soon to be published The Freedom Solution. Rachel is the freedom business coach to coaches & experts around the world. ‘Breaking free’ of the corporate world upon relocating to a sleepy village in the UK, she started her first home based business working from the breakfast bar round her two young daughters back in 2003. Years later, tired of being away from her children so much, her love affair with the internet began and she attracted a global following. Today Rachel will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Rachel and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register Listen in to the entire podcast series at http://ReachMoreReaders.com

038: Donna K. Fitch - Expand Your Author Presence  

When asked what she feels is the most powerful way for authors to reach more readers, Donna responded with, "I think that is through developing their author presence. You might want to call it your author platform. Let me explain a little bit about what I mean by that. When I was growing up in Huntsville, Alabama I heard something that I don’t think most kids growing up get to hear. That is the sound of rocket engines being tested on a daily basis. Huntsville was the home of Redstone Arsenal, as well as NASA’s Marshall Space Flight Center. From an early age I was very intrigued and interested in the space flight and travel. You’re probably thinking, “What does that have to do with an author platform?” When you think about pictures that you’ve seen on TV or on the internet of rockets and rocket engines, they’re always enveloped with a framework or a structure that enables those rockets to blast off from a stable platform. To me, that’s what your author platform is. It’s something that gives you a basis for blasting off into the realm of your hopes and dreams that you can then share with other people and help them with their hopes and dreams. I think that basic platform is made of your website, your social media, and your email platform." Donna goes on to share her favorite productivity tip, and much more. Enjoy! Join Donna and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

037: Brian Jud - Sell Books to Non-Bookstore Buyers  

When asked what Brian feels is the most powerful way to reach more readers, he responded with: "Probably in a way that you might not expect, in the sense that it’s not through bookstores or to retailers, it’s through corporations, through companies that try to reach or who have customers who are in fact your readers and you can reach them in that way. For example, we’re working with a bank that wants to reward its customers, prospects, and employees. We’re setting a separate landing page for this bank and it looks like their page but it’s really populated with books. They buy 1,000 of these onetime use codes and give them out to people. So the readers get the books for free, the bank gets the credit for giving it to them free, and we get paid. That’s a way of reaching a large number of readers in a very short period of time. The way of going through a company or an association to get them to distribute your information or your books to large quantities of readers. For example, if you have an association that is applicable to your content or your content is applicable to the cause of the association, then you can go to their membership chair or to their newsletter editor and get the newsletter editor to do a review on your book. It may go out as a review or as an article by you in their newsletter and you might reach 100,000 people and then the bookstore on the association’s website could sell it to them. My technique for reaching readers is somewhere circuitous, it’s through these other people who you use as distributors but they don’t function as a typical bookstore distributor. You can also do that through the military and through schools. Not public schools, because that approval process can be very laborious. If you can go to homeschooling or the Department of Defense runs 200 schools outside the U.S., their decision process is much more fast and less complicated than the public schools. If you can just think about who your reader is and how you can reach that person, perhaps through someone else. One, the books are nonreturnable and their purchased in large quantities so you become more profitable. When you print 10,000 books for a company to use the unit cost drops significantly. What you can do is if you have an order for 10,000 books, the price for printing 10,000 is much less than printing 1,000, but if you add an extra 1,000 books onto that order for 10,000 so you print 11,000 you get that extra 1,000 to keep in your inventory at a much lower price. You can extend that by becoming more profitable by getting books to your readers in a different way." Brian goes on to share his favorite productivity tip and much more! Join Brian and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

036: Jane Tabachnick - Author Media Kits  

When asked what she feels is the most effective way to reach more readers, Jane responded with, "I think the most effective way for authors to reach more readers is to use the right platforms. When I say platforms I mean websites, social media sites, or communities where their ideal audience spends time. If you don’t know who your ideal reader is, then I would recommend spending time to develop that avatar or reader profile so you understand who they are better." Listen in as Jane shares her favorite productivity tip, the power of having a media kit, and much more. Today Sandra will be sharing her most recommended way to reach more readers, her favorite productivity tip, and more... Join Jane and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

035: Bill O'Hanlon - Grow Your Business by Building Relationships  

In today's episode Bill O'Hanlon, author of over 30 books and a guest on Oprah, joins us to discuss how he reaches more readers. Bill wants authors to realize that they are 100% responsible for getting their work out there no matter who is the publisher. He shares simple ways to be productive and not overwhelmed by the marketing process and tells us why Facebook is his number one social media go-to resource. Bill's views on “the author's three main functions” will help you to get perspective and clarity. Join Bill and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

034: Sandra Beckwith - Reach More Readers Through Guest Blogging  

In this episode Sandra Beckwith shares powerful strategies for reaching more readers through guest blogging. Here's what Sandra has to say about Guest Blogging: "I think one of the best ways for authors to reach more readers is actually by doing guest blog posts. Writing articles for the blogs of other bloggers, bloggers who reach their target audience. It’s a great way to give people a sample of your writing. It’s a great way to showcase what you know. It’s a really great way to reach readers who you wouldn’t find if you kept your writing confined to your own blog. Guest blogging is when you identify blogs that are relevant to your topic; blogs that not only are relevant to your topic, but that reach the same audience that you’re going after. You start by doing a little research. Who out there is communicating with the people I want to reach with my message? You do the research and you build, if you can, a little database, whether it’s a Word table or an Excel file. Start to identify those bloggers and then you study the kinds of content they use. Do they use guest blog posts? When they do, what do those guest blog posts look like? Are they essays, are they how-to pieces, are they instructional? What do they look like? Once you start to see some blogs that are a good fit for what you do and who you want to reach, then you reach out to them and offer to write an article for their blog. That article is called a guest blog post. When you reach out you’re doing this with all of this research behind you. You know what that bloggers uses, you know the topics they cover, you know the format they use. You then offer them something specifically that you think is a really good fit for your site. You can only do that once you’ve done the research to find out what it is that they use." Join Sandra and 15 other guest experts at the Reach More Readers Virtual Summit at: http://ReachMoreReaders.com/event or http://ReachMoreReaders.com/register

033: Dvorah Lansky - Announcing Our New Podcast Format - Rea...  

Enjoy this episode where I share some very exciting announcements. This podcast series is about to be transformed to meet the needs of our listeners. Until now, we've spoken primarily about "podcasting for authors and entrepreneurs!" Moving forward we will expand our focus to include other ways to reach more readers. The next 20 episodes or so will be dedicated to our amazing guest speakers from the Productivity Master Class and the Reach More Readers 9th Annual Book Marketing Conference Online. For details about the event visit: http://ReachMoreReaders.com/event

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