Small Business Big Marketing

Small Business Big Marketing

Australia

Small business marketing advice. Small business marketing podcast. Small business marketing ideas.

Episodes

321 – How to Avoid Discounting with Tas Moulis of QPaint  

It is so easy to discount, to undercut the competition to get the business. Although it is an easy strategy it is quite simply a race to the bottom. Once you have the lowest price there is nowhere left to go. Tune in this week as I chat with Tas Moulis of QPaint about how to charge full freight and see your business thrive because of it.

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320 – Orange Sky Laundry – A simple idea that’s making the world a better place  

Listen is as these two young Australians of the year inspire us with their story and their mission. Their social enterprise Orange Sky Laundry is a world first and provides not only a mobile laundry service for free to the homeless, they also provide a catalyst for conversation. Get ready to be inspired.

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319 – Philippines Outsourcing Tour #2 : Highlights & Learnings from Timbo and Friends.  

Have you ever wanted more time? Have you ever wanted to get more done in your business? Do you ever feel like you just need an extra set of hands but can't justify the cost? Check out these stories from real small business owners who have joined me for the second 'Freedom Through Outsourcing Tour' to the Philippines.

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318 – Is Race Car Sponsorship a Smart Marketing Strategy?  

Have you ever wondered what is involved in sponsoring a V8 Supercar? What about sponsorship as a marketing play? Listen in as I dive deep into the marketing angle of high level sponsorship as I go for 2 very fast laps in a Porsche V8 Supercar at The Laser Group's race day.

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317 – Should You Sell Your Business and Follow Your Passion?  

Have you ever thought to yourself... "Should I sell my business?" Do you have a dream and a bag full of excuses not to chase it? Mortgage, bills to pay? Well this week's guest had a dream and the reality of a bricks and mortar business and he and his family decided to chase the dream anyway. Since then they've created a business they love and are living the dream.

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316 – How This Rock and Roller Knocked Back a World Famous Superstar to Stay Authentic In Business  

How James Young has developed The Cherry Bar to be part of this country's Rock and Roll fabric. Listen in as we talk Business authenticity and how success lies in the last 5% of what you do.

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315 – A Look Inside Work Club,  An Exclusive Co-Working Space Designed To Ignite Collaboration, Creativity & Inspiration  

Soren Trampedach of Work Club discusses how he is redefining co-working, serviced offices and business clubs through his unique workspaces that incorporate functional design and story telling. Grab a pen and paper and get ready to be inspired to create something remarkable.

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314 – The Cold-Pressed Juice Phenomenon, Escaping the Corporate Cubicle and Living the Dream with Natalie & Steve Warner from Greene St. Juice Company  

Ever wondered how those new cold-pressed juice companies make money? Well listen up as these two corporate high flyers left their New York City corporate cubicles to create a beautiful business and brand.

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313 – Taking bikinis off the stage of Miss Universe NZ was the key to fixing this toxic business  

Listen in as I chat to the bloke who removed bikinis from the world’s most famous beauty pageant - Miss Universe which started the greatest turn around of any territory in the last 25 years.

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312 – Crowd Carnivore makes buying restaurant-quality beef or lamb direct from the farmer simple.  

Listen up as Dan Tarasenko from Crowd Carnivore explains how he's using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook.

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311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof!  

You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case.

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310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons  

My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go!

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309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design  

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence?

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308 – [Bonus Episode] How To Free Up More Cash & Time In Your Business (AKA How To Outsource To The Philippines)  

Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly.

Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be.

Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.

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307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards  

Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience.

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306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them  

Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund.

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305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids  

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them.

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304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote  

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease.

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303 – How to Become a Professional Public Speaker and Build Your Speaking Business  

Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career.

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302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out!  

Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey.

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