So Money with Farnoosh Torabi

So Money with Farnoosh Torabi


Farnoosh Torabi is an award winning financial expert, best selling author and TV personality. So Money is her daily 30 minute podcast that brings financial wisdom and inspiration from the world's leading business minds, authors & influencers. What was their financial journey and how do they master their money today? Hear from Tony Robbins, David Bach, Robert Kiyosaki, Jean Chatzky, James Altucher, and many more. Learn about their financial wins, failures and philosophies. Plus, their secret guilty pleasures and what they wish they'd known about money growing up. On weekends, Farnoosh answers your biggest financial questions. Head to to submit your question today.


486: Natasa Lekic, Founder of New York Book Editors  

Imagine growing your income 10 times over in just a few short years? Maybe even working fewer hours along the way? Today's guest has done just that, as the founder of New York Book Editors. Natasa Lekic founded the company three years ago after working at a publishing house and wanting to break free from a firm she describes as a "sinking ship" and working overtime earning $50,000 a year. NY Book Editors caters to a sweet spot in the ever evolving publishing world. It's a company that provides editorial services and courses for authors and authors-to-be. The company's editors are veterans of the publishing industry and have worked with well-known authors from Stephen King to Paulo Cohelo to former So Money guests Arianna Huffington and James Altucher (he's been on So Money not one but two times!).

In the interview we discuss Natasa's rise to success came with some insecurities around money. She shares how she overcame those fears and the strange connection to her great grandfather that gave her all her answers. And how to successfully publish a book these days - maybe even get a six figure advance - if you're an aspiring author with NO platform.

For more information visit

485: Ask Farnoosh, Should I have different accounts for different savings goals?  

In this week's episode of Ask Farnoosh I answer your biggest questions about having multiple accounts for different spending and savings purposes, opening an investment account for nieces, paying off debt vs. putting money into savings and more.

For more information visit

484: Kat Cole, Group President of FOCUS Brands  

Kat Cole first caught my eye when she appeared on the TODAY Show not so long ago. She's the President of Cinnabon. At 19 years old Kat got her first job in the food industry as a hostess and waitress at Hooter's. Soon she was being sent all over the world to help the franchise open new eateries and quickly rose to a Vice President role at age 26, making her one of the youngest executives in chain restaurants.

At Cinnabon, she has been President for the last 4 years, accountable for leading, evolving and building the brand and her team. After leading the company to billion dollar status, Kat was promoted to the role of Group President at FOCUS Brands Inc., the parent company to Cinnabon Inc.

Kat is also a Young Global Leader at the World Economic Forum. Her story has been featured in major publications and news outlets including the New York Times, Wall Street Journal, Forbes and now proud to say - So Money.

In the interview we discuss what responsibility do employers have to support their workers with families via paid family leave and flexible work arrangements? And as a woman, does Kat feel she's somehow broken through a "glass ceiling"? Plus my favorite topics - asking for a raise... how to right-size your earnings expectations.

To learn more visit

483: Emme, Supermodel and Advocate  

Emme is a well-known supermodel. People Magazine has named her twice as one of the "50 Most Beautiful People" and Ladies’ Home Journal chose her as one of the "Most Important Women in America" and one of the "Most Fascinating Women of the Year."

But what I love MOST about her is that she's also an advocate for a positive body image and self-esteem. She wants men and women to know that beauty comes in ALL shapes and sizes. She's even created her own women's community, EmmeNation.

It’s not every day I get to sit down with a super model so I had LOTS of questions including:

As a leading plus size model what challenges did she face in the industry? How did she go about creating her brand while working as a model? Has it gotten easier these days with social media? What financial lessons has she learned along the way, as she builds out her business?

Emme also has her own blog, Ask Emme where she answers questions from readers on everything from fashion to modeling to body image. She even has her own app so you can easily keep in touch with her community.

To learn more visit

482: Ask Farnoosh, Do I really need to keep my receipts?  

In this week's episode of Ask Farnoosh I answer your biggest questions about whether or not you should hold onto your receipts, when it's okay to look for a new position within your current company, paying off debt vs. putting away money into savings and more.


481: Ric Edelman, Author of "Rescue Your Money"  

Are you confident with your investment strategy? Do you wish you knew more about how to invest? Today's guest is going to help us because he's an expert on investing.  New York Times bestselling author of Rescue Your Money: How to Invest Your Money During these Tumultuous Times, Ric Edelman is here with us today. The book was originally published back in 2009 in response to the 2008 financial crisis but now he's updated it to reflect today's economy.

Ric has been on the show with me before on episode 52 so definitely check that out if you missed it. More about Ric... he's the founder and executive chairman of Edelman Financial Services,. Ric has also been ranked the #1 Independent Financial Advisor by Barron's three times. He has eight other books and has sold over one million copies collectively.

For more information visit

480: Aaron Task, Digital Editor at Fortune Magazine  

Aaron Task is a friend and former colleague from and Yahoo! Finance. Now, he's the Digital Editor of Fortune where he oversees editorial strategy and operations. Aaron is also a fellow podcaster, hosting the NEW weekly podcast Fortune Unfiltered, where he has in-depth conversations with top businesspeople including Gary Vaynerchuk, Blake Irving and Steve Case among others. He's an award-winning journalist with over 20 years of experience covering business and finance. He previously served as the Editor-in-Chief of Yahoo! Finance and was an on-camera host of The Daily Ticker. Before joining Yahoo!, he spent 10 years at Aaron is also an author. He co-wrote Bailout Nation with Barry Ritholtz.

In our conversation we talk about how Aaron has managed to be very entrepreneurial within the media companies he's worked for. How has he done and how does he continue to strengthen his personal brand within a corporate brand? We also take a trip down memory lane and discuss the lessons we both learned about harnessing the power of multimedia at big thanks to Jim Cramer, our leader. And he shares his biggest money mistake and success...both had to do with the same thing. Listen to the episode and you'll know what I mean.

For more information visit

479: Ask Farnoosh, Should I extend my credit or just apply for a new credit card?  

In this week's episode of Ask Farnoosh I answer your biggest questions about whether to apply for a new credit card vs. increasing your credit line, rewards credit cards, prenuptial agreements and more.

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478: Courtney Daniel, Founder of Courtney Daniel Designs  

Courtney Daniel is bringing back the lost art of a hand-written note. She went from fulfilling the needs of celebrities as a personal assistant to the stars to now running her own business making beautifully handcrafted stationary. [So there is life after fetching lattes and booking appointments for the rich and famous!]

Her business is called Courtney Daniel Designs and Courtney has been nationally recognized as an American Small Business Champion and United States Postal Service Postmark winner.

In our conversation we learn the best - and worst - part of being a celebrity assistant. We also talk about how the business was born out of an act of catharsis, as she was dealing with a big health scare in her family. And why she's yet to achieve a So Money moment. Is she just being too hard on herself?

For more information visit

477: Dr. Shefali, New York Times Bestselling Author + Psychologist  

Do you watch Super Soul Sunday on OWN? It’s one of the things I miss since cutting cable. But I can catch some of it online (thankfully!) Our guest today is a Super Souler, Oprah’s go-to parenting expert and a household name in our home since Tim and I became parents. Dr. Shefali Tsabary (or just Dr. Shefali for short) is gracing our show today. She is an acclaimed author, international speaker and clinical psychologist. Her award-winning book, The Conscious Parent has become my parenting bible and Oprah calls it “one of the most profound books on parenting.”

Most recently Dr. Shefali came out with a new book entitled, The Awakened Family: A Revolution in Parenting. In it she gives parents the daily skills and tools to help raise children without fear and anxiety so you can truly cultivate relationships with them.

In our interview we talk about how to raise money-conscious children who grow up to appreciate the value of money. And Dr. Shefali shares more about her own battles and success with money. Plus, why becoming a conscious parent is not so much an absolute goal…but a work in progress. Even for her.

AND she’s coming to New York! Dr. Shefali is hosting an NYC summit called EVOVLE. In this 3-day workshop, she and her team of experts will expose you to a way of living and parenting that you have never been before. It will literally change your entire relationship with yourself and your family.

She has generously offered my friends a $50 discount if you use the code 50OFF. To get your tickets go to:

For more information visit

476: Ask Farnoosh, I'm not connecting with my financial advisor, can I manage my Roth IRA on my own?  

In this week's episode of Ask Farnoosh I answer your biggest questions about leaving your financial advisor and managing your Roth IRA on your own, investing money vs. paying off your student loans and more.

For more information visit

475: Matt Mayberry, Author of "Winning Plays"  

Matt Mayberry had his dreams crushed at the young age of 22. Imagine dedicating your whole life to becoming an NFL player, actually making it to the big leagues playing for your home town team the Chicago Bears and then having it all go away after one game. Matt is a former linebacker for the NFL Chicago Bears. He had planned on being on the team for about a decade but lasted one game after suffering a life-changing injury. So what he did he do? He got really depressed. But then decided to take back control of his life and start his own company, Matt Mayberry Enterprises.

It's a training and consulting company that specializes in maximizing the performance of individuals and organizations all over the world. His list of clients include major corporations including Fortune 500 companies, both NFL and NBA teams, government and nonprofit organizations, professional associations, hospitals, and universities. He's also one of the most read columnists in Entrepreneur Magazine. Matt's out with a new book Winning Plays: Tackling Adversity and Achieving Success in Business and in Life. He dishes on all of his own failures and setbacks, how he tapped into his inner strength and started over.

On the podcast, Matt reveals an even earlier setback, before being forced to leave football.Matt was addicted to drugs as a teen. He also shares how motivational speaker Stedman Graham (and life partner of Oprah Winfrey) helped Matt change the course of his 20 minutes. Plus, Matt speaks at over 120 events a year as a keynote. How does he get these gigs?

For more information visit

474: Jillian Michaels, Fitness Expert and Coach  

Fasten your seatbelt, Jillian Michaels is about to take us on a superhighway fast lane to success, as she shares her rise to mogul status in the health and fitness world. She's the foremost fitness expert in the world and a renowned life coach. Jillian has built an international fitness community on countless platforms from her popular fitness DVDs and exercise streaming platform,, to her 8 New York Times best-selling books, to her award-winning podcast The Jillian Michaels Show.

And she's not slowing down. Jillian recently released her own iPhone app which allows users to train with her with pre-set workouts. Jillian's company Empowered Media, which she launched with business partner Giancarlo Chersich, has fast become a monumental wellness empire that's dedicated to provide people with accessible and affordable solutions for all of their wellness needs.

In the interview we discuss how Jillian's not super conventional when it comes to executing her vision for the business. Hear how she strategizes her next steps. She also shares the worst money mistakes she made when she first encountered a great deal of wealth in her early 30s and how she's making up for it today. Plus, the $8 million deal she says she would have NEVER done.

For more information visit

473: Ask Farnoosh, How do you negotiate your salary when an employer demands wage requirements before an offer?  

In this week's episode of Ask Farnoosh I answer your biggest questions about how early retiree's afford health insurance, negotiating your salary when an employer wants to know your wage requirements early in the interview process, putting one spouse's paycheck into savings while living on the other spouse's paycheck and more.

For more information visit

472: Michael Ian Black, Author of "A Child's First Book of Trump"  

Election Day is right around the corner and for parents out there, have your kids started to express interest in the upcoming election? Mine is only two so we’ve yet to have those conversations with him but for many parents, kids are starting to ask, “Who is Donald Trump?” Whether you’re a Republican, a Democrat, an Independent voter, I think it’s fair to say that Donald Trump has a unique personality that’s not so easy to explain to a child. Especially if you’re the sort of parent that’s advocating for tolerance and kindness.

Today’s guest is the one and only Michael Ian Black and he is taking on politics, poking at Donald Trump with his new book, A Child’s First Book of Trump. The premise is “how do you explain Donald Trump to a child?” Michael, as you may know, is a famous comedian, actor and writer. He stared in MTV’s The State, which is where I had first discovered him many, many, many years ago. Most recently, he’s been on the Jim Gaffigan Show. He’s also a New York Times bestselling author.

In the interview I ask, “So, Michael how do we explain Trump to a child?”And, how do you translate his redirect to young people? Michael has a very prolific career as well and we talk about how he manages to stay competitive and employed in the entertainment industry. Plus, his biggest financial regret, something he faces every single day.

For more information visit

471: Catherine Alford, Mompreneur  

Catherine Alford, a friend of So Money, is back to talk about protecting one of the most high-anxiety investments - college tuition. She was on So Money last summer (EP 113) sharing details of her life as a personal finance blogger and aspiring entrepreneur. She's the breadwinner and mom to two-year-old twins. How does she do it? That was the scope of our conversation.

Fast forward over a year, Cat is increasingly getting her work and message out there by collaborating with brands and doing tons more press. (Check her out on Good Morning America here!) She's become a major voice and influencer in the world of mom bosses.  She's on the program today to discuss her latest initiative - working with Allianz Tuition Insurance - to share advice around protecting your college investment in the event that you or your child needs to take a break due to an illness or injury. Not all tuition reimbursements work alike and insurance can come to the rescue.

Plus Catherine has some exciting personal financial developments to share, like how having her husband finally out of medical school and working has been good for their relationship. Plus, moving to the midwest and affording a bigger life!

For more information visit

470: Ask Farnoosh, Where should I keep the money I'm saving to buy a home?  

In this week's episode of Ask Farnoosh I answer your biggest questions about helping your siblings get out of debt, insuring prized possessions in your home, index funds and more.

For more information visit

469: Luvvie Ajayi, Author of "I'm Judging You"  

Luvvie Ajayi is a blogging veteran, author, speaker, comedian and pop culture enthusiast. She's out with a brand new book, I'm Judging You: The Do Better Manual. It's her first book and I'm very excited for it. The book has humorous essays that dissect our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives.

A little bit more about Luvvie... she's the voice behind the very popular blog, where she covers all things pop culture. Luvvie also has a passion for social justice and shoes so in 2009 she co-founded The Red Pump Project to raise awareness about the impact of HIV/AIDS on women and girls. She serves as the nonprofit's Executive Director. Luvvie also is a sought-after speaker speaking at conferences like TEDxColumbiaCollegeChicago, SXSW and numerous others. She's also contributes to and Vulture.

In the interview we discuss is there such a thing as having too much money? Luvvie and I debate this. She also shares why she thinks giving back should be an obligation not an option. Plus, the deleted pages from her new book that have to do with doing better with our MONEY!

For more information visit

468: Richard Ludlow, Executive Director of myRA program  

How do you save for retirement if you don't have a lot of money and your employer doesn't offer a retirement plan like a 401(k)? Today's guest, Richard Ludlow, is the Executive Director of the myRA program within the U.S. Department of Treasury and he's here to share more about the program and how it can serve millions of Americans.

myRA is a relatively new retirement savings account from the U.S. Department of Treasury that has no fees, no minimum contributions and aims to lower barriers to saving for workers with no access to a workplace retirement plan.

Richard has experience as a founder and executive in Silicon Valley where he managed the launch and growth of new initiatives in both the education and healthcare sectors. He's a graduate of Yale University and the Harvard Business School.


For more information visit

467: Ask Farnoosh, How can we split equity shares on our condo equally amongst family?  

In this week's episode of Ask Farnoosh I answer your biggest questions about prioritizing your personal finances when trying to save for your first home and pay down student loans, calculating equity shares between members of the family fairly and more.

For more information visit

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