Do you have a YouTube channel?
Want to optimize it to get more subscribers?
To explore how to build and grow a YouTube channel, I interview Tim Schmoyer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers. With 10 years experience, millions of video views, and more than 200,000 YouTube subscribers, Tim is the world's leading expert on building YouTube channels.
Tim explores what you need to know to build a successful YouTube channel.
You'll discover how to customize your channel.
Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Starting a YouTube Channel
Your YouTube Channel Approach
Tim says if you aren't trying to grow a community, have no need for subscribers or conversions, and only want to share your videos with your family, then posting anything and everything is fine.
However, if you want to build a brand around your video content to grow subscribers, views, sales, conversions, etc., then you need a more focused approach.
A channel, Tim explains, is another word for your YouTube account. It's where your videos reside. For example, Tim's videos are on YouTube.com/videocreators, and when people are looking for his videos, they know that's where to find them.
A YouTube channel can be focused on a topic, but it doesn't have to be, Tim says. It could also revolve around a belief, a person, etc. He stresses that your YouTube channel should be very specific to target a specific group of people and deliver a very specific value.
Listen to the show to discover who comprises the demographic on YouTube.
People make three big mistakes on YouTube. First, many feel like they need a high-end production team and fancy equipment. Tim says you can grow a very successful channel with basic equipment.
Your smartphone may be sufficient, depending on the type of content you want to make, the audience you want to reach, and the image you want to present for your brand. Start with what you have, and possibly invest in a lens for your camera and an external microphone to clip into your phone.
Sometimes, a full production studio works against you, because the people have a different content focus and expect higher quality. YouTube viewers, on the other hand, are very forgiving of a shaky handcam if the value of the content is high.
Second, people don't pay enough attention to the titles and thumbnails of thei...