The Everyday Innovator – Resources for Product M

The Everyday Innovator – Resources for Product M

Norway

Discussions with and for Product Managers, Developers, and Innovators

Episodes

TEI 111: How SPICES help product managers build insanely great products – with David Fradin  

A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. David has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & […]

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TEI 110: How GE’s FirstBuild creates products – with Taylor Dawson  

We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. The lab has more freedom to try quick experiments and explore new areas that may be deemed […]

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TEI 109: How product managers can design the organization they want – with John Latham, PhD  

Product managers have unique experiences and competencies that equip them for senior leadership roles. Many CEOs come from a product management background, including the last 8 CEOs of Proctor & Gamble. But, what should the product manager turned senior leader (or one who is planning on being a leader in the future) do to help […]

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TEI 108: Communicating design in product management- with Latif Nanji  

The role of product management is encompassing more design and the need to integrate design capabilities into the product team. It is a topic that Latif Nanji is passionate about, along with designing products customers love. Latif is the CEO of Roadmunk, which creates road mapping software for the enterprise.  Roadmunk was built out of […]

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TEI 107: Create group flow for radical innovation – with Laurie Buss  

I’m very interested in how innovation can be made better and one category of tools is related to team performance – higher performing teams can create products that produce higher value. One particular tool is Group Flow, which was the topic of a paper published by The International Council on Systems Engineering titled “Group Flow: […]

The post TEI 107: Create group flow for radical innovation – with Laurie Buss appeared first on Product Innovation Educators.

TEI 106: Jobs to be done – with Tony Ulwick  

I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven Innovation and as the founder of Strategyn. When ODI was published in the Harvard Business Review, they declared it one of “the […]

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TEI 105: Highlights from valuable 2016 interviews with savvy product management insiders – with Chad McAllister, PhD  

Welcome to the second anniversary of the Everyday Innovator — another 52 episodes of discussions with skilled product managers and savvy insiders. In this year in review I share highlights from several of the discussions – emphasizing concepts and tools product managers and innovators should know. Just like my 2015 Year in review, there are […]

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TEI 104: Storytelling for innovation – with Michael Margolis  

My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade […]

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TEI 103: How Karcher developed a new product that captured the market – with Bill Ott  

This interview is a great discussion about a product story — from how the product concept was developed all the way through launch, including industry awards the product has received. My guest is Bill Ott, Executive Vice President of the product development organization at Kärcher. They are the world’s leading manufacturer of cleaning equipment. Bill […]

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TEI 102: Executive coaching for product managers – with Evan Roth  

I’ve been fortunate to have excellent mentors at different times during my career. I’ve seen an interesting trend in the last few years – the rise of the personal coach. This is a type of mentor. A personal coach can help you in many ways, all of which are generally related to improving performance and […]

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TEI 101: 9 traits of highly innovative people- with Tamara Kleinberg  

I’m a big believer in people playing to their strengths, and this includes product team members and others involved in innovation. Not everyone has the same strengths – if we did, that would be a bit boring. Realizing how people approach innovation and their strengths is something Tamara Kleinberg accomplishes. Tamara has spent more years […]

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TEI 100: Celebrating 100 episodes for product managers – with host Chad McAllister  

Welcome to the 100th episode of The Everyday Innovator podcast. I have a little something different for this episode, being this is kind of a big milestone, the 100th episode. I don’t have a guest today, and I’ll tell you more about that in the episode recording. For the 100th episode, I cover four topics: […]

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TEI 099: Speaking with confidence and gravitas – with Caroline Goyder  

Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. With gravitas, you can express yourself clearly and with the passion and confidence to persuade, influence and engage listeners. And that […]

The post TEI 099: Speaking with confidence and gravitas – with Caroline Goyder appeared first on Product Innovation Educators.

TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach  

I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your good idea is not enough. My guest, Professor Samuel B. Bacharach, argues that in […]

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TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall  

The topic of this episode is another in a series of interviews I’m doing focused on the four skills that enable a 25% higher income for product managers and increasing their influence. The 4 skills were discussed back in episode 073 and include: Pitch artist – the ability to present and sell your ideas and […]

The post TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall appeared first on Product Innovation Educators.

TEI 099: Speaking with confidence and gravitas – with Caroline Goyder - The Everyday Innovator – Resources for Product Managers and Innovators  

Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. With gravitas, you can express yourself clearly and with the passion and confidence to persuade, influence and engage listeners. And that […]

The post TEI 099: Speaking with confidence and gravitas – with Caroline Goyder appeared first on The Everyday Innovator - Resources for Product Managers and Innovators.

TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach, PhD - The Everyday Innovator – Resources for Product Managers and Innovators  

I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your good idea is not enough. My guest, Professor Samuel B. Bacharach, argues that in […]

The post TEI 098: When product managers’ good ideas are not enough-with Samuel Bacharach, PhD appeared first on The Everyday Innovator - Resources for Product Managers and Innovators.

TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall - The Everyday Innovator – Resources for Product Managers and Innovators  

The topic of this episode is another in a series of interviews I’m doing focused on the four skills that enable a 25% higher income for product managers and increasing their influence. The 4 skills were discussed back in episode 073 and include: Pitch artist – the ability to present and sell your ideas and […]

The post TEI 097: How product managers pitch and sell ideas to managers – with Chris Westfall appeared first on The Everyday Innovator - Resources for Product Managers and Innovators.

TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD - The Everyday Innovator – Resources for Product Managers and Innovators  

This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after you listen to this episode. To explore the topic and walk through an example of using Conjoint Analysis, I tracked down a previous guest, way back in […]

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TEI 095: Product line roadmapping for product managers – with Paul O’Connor - The Everyday Innovator – Resources for Product Managers and Innovators  

The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps - roadmaps for product lines and product families.

The person who has turned that topic into his professional career is Paul O’Connor. He is the founder and managing director of The Adept Group and he has had significant impact on the field of new product development over the past thirty years. During this time, he has developed and implemented a number of innovative approaches to creativity, innovation, and productivity in NPD. He is truly one of the savvy insiders that can go both broad and deep on many topics related to new product development.

In this interview, you’ll learn about:

What is a product line and a product line strategy,
How are platforms related to product lines,
How product line roadmaps differ from product roadmaps, and
Why product line roadmapping is important.

Practices and Ideas for Product Managers and Innovators
Summary of questions discussed:

What is a product line?  Everybody is very familiar with a single product. A line of products has a common thread of several products that share at least one platform. Multiple product lines could create a product family. As an example, look at the Samsung brand. It’s a company that uses its brand across many different product families. They have insurance products, software products, industrial products, and more. I know them for their consumer product family, with televisions and cell phones, and so forth. Each one of those areas, cell phones for example, is a product line, and you would find within each one of those product lines, one or more platforms. What we look for in product line strategy is employing the dynamics of innovation and all aspects of business and all aspects of product management, across the product line.

 

How are platforms related to product lines? A platform brings what I would call leverage, to the product line. The visual that I typically use is of a triangle with a plank on top of it like a teeter totter. It conveys the notion of getting leverage in the product line. There are different types of platforms. There can be what we call design platforms. An engineering design platform for a computer could be the motherboard. That same motherboard can be used on a whole series of different computers within a product line. Software can be a platform. We also have production asset platforms that provide leverage. Service platforms are quite interesting to look at, such as in the banking and insurance industries. The value of the platform can only come about if the organization is structured in such a way that creates leverage. By leverage we mean, if I put a dollar into it, I’m going to get two dollars out of it. It means I can do things faster on the platform than starting from scratch each time. This is where we get a little bit confused in our own product development efforts over the years. Most all innovation and product development efforts focus on a single product, one at a time, without the relevance of a platform and without the relevance of product line strategies. Instead, most of the innovation has to go into the platform, or a set of platforms, for a product line. When we do multigenerational planning of a product line, what we’re doing is laying out how the platforms will morph and evolve over time. This gives us another dynamic in our product line strategy that is much more powerful than just trying to innovate one thing at a time.

 

How is product line roadmapping different from product roadmapping? One thing that all these roadmaps have in common is a timeline. You can think of it visually as going left to right – a Gantt chart. Usually that’s all about what is in development -- we call these products in development. Oftentimes we’ll even hear people say that their launch schedule is their product line r...

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