Episodes

  • Over the last 7 and a half years, I have shared my journey in business, motherhood, health, marriage, and everything in between speaking into this mic right here… and it has been one of the most fulfilling ways I share my story and the lessons I learn along the way. 
    If starting a podcast is on your vision board, come to my free live training on Podcasting 101: 3 Easy Steps to Launch Your Show at http://freepodcastclass.com, where you’ll learn how to start, record, and launch your podcast in just THREE easy steps!
    Today, I’m going to tell you 6 unexpected perks of podcasting that most people don’t talk about. Sure, we all know that podcasts provide credibility for your brand, open up new monetization opportunities, and build community in a whole new way.
    But these 6 perks are different – they’ll surprise you, and I bet they’ll have you asking yourself, “Should I start a podcast?!” 
    (The answer is yes, by the way!)

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/podcastperks 

    Thanks to our Goal Digger Sponsors:

    Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Visit https://www.jennikayne.com  and use the code GOALDIGGER15 to get 15% off.

  • As business owners, we’re faced with making hard decisions, overcoming daily challenges, and enduring the pressures of criticism and self-doubt. In the hustle and bustle of day-to-day life and business, you need to protect your peace… and I know just the guy to help!
    Trent Shelton is a former NFL wide receiver and author. Considered one of the most impactful speakers of his generation, he reaches over 60 million people weekly through hard-hitting videos with his words of wisdom and courage, pushing others to find their inner strength.
    Trent’s brand new book, “Protect Your Peace: Nine Unapologetic Principles for Thriving in a Chaotic World” is out NOW, and I’m so excited for you to hear his unique approach to setting boundaries, getting over the fear of judgment, staying true to ourselves, and more.
    In this episode, you'll learn simple strategies for setting clear boundaries, disconnecting from negativity, honing your vision and your focus, and bringing your life into alignment with your true power and purpose. I know that whenever I need a pep talk or a reminder of my worth, I can text Trent – he is a straight-talking, profoundly inspiring guide, and now he’s yours too!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/trent 

    Thanks to our Goal Digger Sponsors:

    Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Visit https://www.jennikayne.com  and use the code GOALDIGGER15 to get 15% off.

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  • My team and I are currently in the midst of my biggest launch of the entire year and I’m happy to report that I’m still sane and not all that stressed…. Which, if you’ve ever launched anything, you’ll know is a feat. 
    As we speak, we’re launching my signature program, The Pinterest Lab, which is my 4-step fluff free process that takes under an hour a week and helps you 20x your traffic. Head to http://teachmepinterest.com to learn more!
    This launch week feels like Christmas in so many ways but launching didn’t always feel like this. 
    In this episode, I'll share how we prepared for this launch and some tips so that whatever you launch next–whether it’s a new website, your podcast, an online course, or a brand new offer–you know what to do in advance so it doesn’t suck and you actually enjoy the process!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/launchtips 

    Thanks to our Goal Digger Sponsors:

    Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • Are you playing the long game in your business, or are you solely focused on short-term results? Can you see a longOr are you stuck in a frenetic day-to-day routine, feeling overwhelmed and perpetually behind?
    My guest today is Dorie Clark, who has been named three times as one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.
    In our conversation, Dorie and I discuss everything from why goal-setting is important, how we can make sure our vision stays both clear AND flexible, how we can start to practice seeing a long-term plan for ourselves and our businesses, and more.
    This episode is truly jam packed with everything you need to know about how to approach goal-setting and achievement while staying grounded and present where you are, and I can’t wait for you to hear it!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/dorie 

    Thanks to our Goal Digger Sponsors:

    Your home might be worth more than you think. Find out how much at https://www.airbnb.com/host!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • Calling all content creators: I know you’re spending precious time marketing your business for it to only ‘live’ on the internet for a few minutes or hours.
    Are you ready to hear my secret weapon to multiplying the shelf life of the content you’re already creating? → teachmetopin.com
    Seriously, Goal Digger… this is the platform you CAN’T skip. Sign up for my FREE Pinterest training at teachmetopin.com!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/120x 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Your home might be worth more than you think. Find out how much at airbnb.com/host!

    Learn more about how to start and grow your biz by listening to This Is Small Business, an original podcast from Amazon: https://link.chtbl.com/tisbxgoaldigger

  • Is FEAR holding you back? Jamie Kern Lima says our relationship to fear and rejection has everything to do with our self-worth… 
    She is a New York Times bestselling author, guest teacher of the Life You Want class live with Oprah Winfrey, and on the Forbes America's Richest Self-Made Women list. She’s also the founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country, which she later sold to L’Oréal in a billion-dollar deal.
    In today’s episode, Jamie breaks down how to truly believe you are enough, her secret to pushing forward with the unshakable certainty that your dream is already on its way to you, how to transform your life like she has, and so much more.
    Click play now, and don’t forget to snag a copy of Jamie’s brand new book, WORTHY at worthybook.com. 

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/jamiekernlima 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Your home might be worth more than you think. Find out how much at airbnb.com/host!

    Learn more about how to start and grow your biz by listening to This Is Small Business, an original podcast from Amazon: https://link.chtbl.com/tisbxgoaldigger

  • My small-but-mighty team is the cream of the crop when it comes to systems, efficiency, and productivity. But we have a secret… We do NOT do it alone! 
    My team and I rely on 10 amazing tools to keep our business running and I can’t wait to share them with you. Rather than scouring the internet and getting two million opinions when you Google “best business tools” and trying to piece together what you need to set yourself up for success, let me tell you!
    There are a lot of tools out there, but I’m breaking down my faves in today’s episode. These have been carefully selected to help you streamline your workflow, market your products or services with ease, and ultimately, take your biz to the next level!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/10biztools 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Your home might be worth more than you think. Find out how much at airbnb.com/host!

    Learn more about how to start and grow your biz by listening to This Is Small Business, an original podcast from Amazon: https://link.chtbl.com/tisbxgoaldigger 

  • You need ONE thing to smash your competition… major media exposure. Luckily, I know just the gal to help you: Susie Moore!
    Head to getrockstarpr.com/jenna to save your seat for her free class, Overnight Rockstar, where you’ll learn how to get noticed, skyrocket your reputation, and become your own publicist!
    Susie has been featured on the Today show, Oprah, Business Insider, CNN, Forbes, Time Inc, Marie Claire, and more…
    And she’s never hired a publicist, paid for any of these features, and had no inside connections when she first started out. And you don’t need to either! 
    Listen NOW to our conversation about how to become your own publicist, leverage media outlets to tell your story, and grow your business in the process. Head to getrockstarpr.com/jenna now!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/susiemoore 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

    Your home might be worth more than you think. Find out how much at airbnb.com/host!

  • Create, write, post… repeat. For most business owners, social media is a staple of our day-to-day workflows; but when was the last time you did an audit of what’s ACTUALLY working?
    My team and I recently did audits of all of our accounts to look at what’s working, what’s not working, and how those insights will guide us forward. And this, Goal Digger, is your sign to do the same! 
    In this episode, I’m sharing what you should be looking at when auditing your content and how to do an effective audit that will help guide your strategy forward with more clarity and certainty. 

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/socialmediaaudit 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • Calling all brand new business owners! This episode is a recording from a coaching session I had with a Goal Digger Podcast listener who is at the start of her business journey and also has ADHD. 
    I’m excited for you to learn from my conversation with Allison Saunders, in which I share a mix of mindset guidance and actionable strategies on how to grow her business in a way that leads to success AND honors her uniqueness.
    Even if you’re not in the same business stage or industry as Allison, I KNOW that you will be able to take the insights and strategies I share with her and implement them into your own business. These tips aren’t just for new business owners with ADHD, but for anyone hoping to boost your productivity and get started on the right foot!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/ifixate 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • I’ve changed so much in the last 5 years, it’s almost laughable. Some of the things I swore I’d never do, I’m doing today… And a lot of the things I considered absolutes about who I was have evolved so much.
    Today, I’m breaking down the 5 ways I couldn’t have predicted I would change over the past 5 years with my friend and teammate Marisa. 
    Click play now to take a trip down memory lane with me… I bet these 5 changes will surprise you!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/5changes 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • There’s a magic formula to go VIRAL on social media… and Marisha Lakhiani is not keeping secrets. 
    As the Chief of Growth at Mindvalley, she is an EXPERT on creating content that gets seen, stands out, and goes viral to attract the RIGHT followers that will skyrocket your business and your influence to new heights!
    Tune in to our conversation to learn the key ingredients that make a social media post go VIRAL as well as how to shift your strategy on different platforms to boost virality. It's time to go beyond the hashtags and filters; it's time to go viral!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/marisha 

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Go to quince.com/goaldigger for free shipping on your order and 365-day returns.

  • Here’s something you may not know about me… I LOVE networking. (I’m also introverted!) But it’s one of my favorite things! I love connecting with other business owners and seeing how we can work together to serve people even better together than we could by ourselves.
    So… You can probably imagine my surprise when we realized that in over 700 episodes, I haven’t recorded a dedicated solo episode on how to network like a boss!
    That means that today’s episode is jam PACKED with everything from where to meet other business owners both in person and online, ideas for win-win collaborations, what to say and how to say it. 
    Dive into the networking pool with me – the water’s fine!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/networking

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • Imagine this: you’re spending time with your family on the weekend, and a Reel you made days ago causes a potential customer to DM you on Instagram. While you’re cozied up on the couch, a chatbot is engaging with them, getting their email address, and serving them with exactly what they need… without you having to lift a finger.
    That’s the power of automated chat funnels, which earned me an extra 1 MILLION dollars last year. DM me @jennakutcher the word “CHAT” to see it in action!
    Natasha Willis is the visionary founder of School of Bots, a platform dedicated to empowering business owners with the knowledge and skills to harness the power of chatbot technology. This time last year, she came on the show to discuss how she’d be helping me with my newest marketing strategy: automated DMs.
    One year later, Natasha is here to share her invaluable insights into what's new, what's working, where the future of chatbot automation is headed, and more!
    Whether you're a seasoned marketer looking to stay ahead of the curve or a business owner considering the integration of chatbot technology, this episode is packed with actionable advice on how YOU can find success using chatbot automation.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/natashawillis2

    DM me the word “CHAT” on Instagram @jennakutcher to see how this technology works for yourself!
    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • QUESTION: Are you cozy in your comfort zone or actively trying to get out of it? Because in 2024, you need to break free from it to be unstoppable! 
    Whether you’re religiously working your 9-5 or you’ve been doing the same thing for the last decade as an entrepreneur, it’s time to really get honest about where you’re at and where you want to go. 
    In this episode, I’m breaking down the questions you need to ask yourself to determine if you’re stuck in your comfort zone or if you’re trying to leave it. PLUS, I’ll give you tangible tips on how to break free from the predictable and dig those big goals of yours in 2024! 
    Click play now – just by listening, you’re one step further on your journey toward personal growth! 

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/comfortzone

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • We all know that when a physical wound is left unhealed, it continues to cause pain and can infect the whole body. But have you ever considered that when emotions are left unhealed, they cause harm, too?
    Healing this intergenerational trauma requires a holistic approach that has so far been absent from the field of psychology… Until Dr. Mariel Buqué: a Columbia University–trained trauma-informed psychologist, professor, and sound bath meditation healer. 
    In this conversation, we discuss how we can start breaking cycles through tangible therapeutic practices, and learn to pass down strength instead of pain to future generations. This is such a powerful conversation and I truly believe the work that Dr. Buqué is doing is extremely valuable for people in all walks of life.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/drmariel

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • I recently attended a mastermind with some of the smartest people I know… Want to know what we talked about?! 
    Come behind the scenes to hear everything we talked about that weekend–from webinar strategies to WHY we really want to make more money, and a MILLION things in between. 
    I can’t wait to share with you some of the highlights of the weekend, and how the strategies and trends we discussed can help your business grow in 2024. Click play to learn from them just as I have!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/bizleadersbts

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • Do YOU have ADHD?! When I discovered this missing piece of my identity with Tracy Otsuka’s help a couple of years ago, it completely changed my life.
    Tracy is a certified ADHD coach, podcaster, and author of her brand new book: ADHD For Smart Ass Women: How To Fall In Love With Your Neurodivergent Brain.
    In this episode, we are diving into the misunderstood world of ADHD in women, challenging stereotypes and reshaping perceptions. We explore how Tracy’s strengths-based approach empowers women to harness their creativity, empathy, and entrepreneurial spirit. We also dive into the scientific aspects of ADHD, debunking myths and highlighting the importance of a neurodiversity perspective!
    Click play NOW and get Tracy’s brand new book at https://www.adhdforsmartwomen.com.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/tracyotsuka2

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • Can you imagine a day in which your to-do list doesn’t intimidate you and focus is your superpower?! I know it sounds like a fantasy, but this CAN be your reality with the tried and tested tricks you’ll hear in this episode.
    For even more productivity tips, register for Marie Forleo’s FREE class, “3 Sneaky Mistakes That Kill Productivity & Tank Profits” at https://www.jennakutcher.com/time!
    We are about to uncover strategies, techniques, and mindset shifts that not only boost productivity but also cater to the unique needs of those of us with ADHD. The past year has been a journey of self-discovery and empowerment as I’ve explored practical solutions to my tendency towards distraction. And now, I’m excited to share the hacks I’ve discovered that have made a real difference in my life!
    So, whether you're someone with ADHD seeking strategies that resonate or simply looking to enhance your productivity this year, you're in for a treat.

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/productivityhacks

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!

  • Have you ever wondered if it was actually possible for YOU to spend less time stressed out and overworked — while still being productive AND successful?? This is the year you finally master time and how you spend it. And you’re about to learn it from the productivity pro herself, Marie Forleo. 
    Register for her FREE class at https://www.jennakutcher.com/time!
    Once upon a time, Marie and I both were stuck in that place of feeling overworked, trading our TIME for money, and just hoping and crossing our fingers that someday, it would pay off.
    Turns out, we needed a new TIME mindset, a new operating system as Marie shares, and an easy, flexible, adjustable, actionable practice to suit. And now it’s your turn! 
    Today, Marie is going to teach you her life-changing mindset to how she grows her business (and herself!) while having time to actually LIVE.
    And don’t forget to register for her free class, “3 Sneaky Mistakes That Kill Productivity & Tank Profits” at https://www.jennakutcher.com/time to start building peace of mind into how you spend your time every day, week, and beyond!

    Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
    Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
    Goal Digger Show Notes: https://www.jennakutcherblog.com/marieforleo2

    Thanks to our Goal Digger Sponsors:

    Visit https://www.linkedin.com/goal to get a $100 credit on your next campaign!

    Head to https://justthrivehealth.com/discount/goaldigger and use promo code GOALDIGGER to save 20% off a 90 day bottle of Just Thrive probiotic or Just Calm!

    Visit https://www.goodranchers.com, choose your box, and use my code GOALDIGGER to claim your free chicken for one whole year and enjoy an extra $20 off your first order of GoodRanchers meat!