The Marketing Companion

The Marketing Companion

Denmark

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience betwen them, hosts Mark Schaefer and Tom Webster deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

Episodes

Understanding the US election and its implications  

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

The content dominance strategy  

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

The marketing skills you need to succeed today  

In this episode of The Marketing Companion Mark Schaefer and Tom Webster examine different perspectives on the skills needed to be successful today. Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?

The Elements of Persuasion  

With Mark Schaefer missing somewhere in Easter Island, Tom Webster enlists the aid of a very special guest to discuss persuasion—how it differs from influence, how content marketers can write persuasive content, and even a special performance of the Cirque du Marketing!

Courageous marketing  

Hosts Mark Schaefer and Tom Webster discuss a number of current marketing topics including the strange economics behind content marketing, and both good and bad examples of courage in marketing.

Content quantity wins out over quality  

In a provocative and thoroughly-research post, Steve Rayson propels an argument that quantity can win out over quality in the content marketing world. In this episode, Mark Schaefer and Tom Webster explore every side of this position and show why it can be a legitimate strategy. The guys also revitalize their live conference idea -- Companion Storm!

The enigma of critical thinking and marketing today  

Mark Schaefer and Tom Webster discuss research demonstrating that the web dramatically changes the way we think and process messages today. Social proof like followers and likes may be more important than actual facts. The guys also break out a "would you rather" challenge that will have you laughing.

The importance of being known  

What creates personal power on the web? Your title on an organizational chart doesn't matter. Your money doesn't matter. When you get down to it, you need to be known. Hosts Mark Schaefer and Tom Webster explore this fascinating and important topic and introduce the world's first Marketing Olympics.

Why Content Shock is coming to an ad near you  

A small comment in the recent Facebook earnings announcement sent a shiver through the marketing community -- its ad inventory is drying up. As the popularity of the social network goes up, so will its advertising rates. Mark and Tom also debate Twitter's new branding strategy, why Silicon Valley needs to move to Dayton, Ohio, and some terrible new apps.

Should Facebook be regulated?  

Facebook has taken a position that violent and graphic content has a place on your news feed. Should Facebook have to follow the same government rules pertaining to obscenity and violence in content? Plus hosts Mark Schaefer and Tom Webster introduce the world's worst apps of 2016.

The new psychology of content consumption  

Why will Snapchat remain relevant for the long term? Why are content streaming habits changing dramatically? Does Facebook need to be regulated by the FCC? These are just a few of the fascinating topics in this episode. And don't miss the world's first audio emojis!

Marketing mega-trends  

What are the hot trends shaping the field of marketing over the next few years? Hosts Mark Schaefer and Tom Webster look at the developments that will be pressing in to our budgets, our strategies, and even the skills we'll need to get ready for the future of marketing.

The greatest social media opportunity? You might be surprised!  

New research reveals that the humble podcast is experiencing double-digit annual growth. Podcast consumers are more affluent, highly educated, and more connected to brands than the average consumer. Is podcasting the most effective way to connect to consumers in an increasingly ad-free world? Hosts Mark Schaefer and Tome Webster also introduce the latest product from the Marketing Labs, Tommodium, when being you is not enough.

Cutting through the marketing noise  

Mark Schaefer and Tom Webster examine a number of developments aimed at cutting through the clutter including the crisis in ad blocking, new content forms, the gamification of content and much more. The guys also introduce their new movie blockbuster "Chatbots: Revolution."

A modern marketing wish list  

In this episode, hosts Mark Schaefer and Tom Webster dissect what they would like to see "more of"and "less of" in the marketing world. And introducing Slurry, the new Marketing Companion Chatbot.

The epic switch from social networks to private networks  

There is major market shift occurring that will impact marketing for years to come. Information is now flowing from social networks into private messaging systems, providing new opportunities and challenges for our companies. Mark and Tom also explore new research on brand authenticity and launch a new product "Snapchat Silver.

Facebook chases down Snapchat  

In this episode, Hosts Mark Schaefer and Tom Webster examine a number of significant digital marketing developments including the intense flurry of activity at Facebook in the area of streaming video. Snapchat jilted Facebook's acquisition offer last year. Is Mark Zuckerberg out to destroy Snapchat? The answer may surprise you!

Why Twitter matters  

Twitter just celebrated its tenth anniversary. It has established itself as an important part of popular culture, the news and market research yet struggles for success as a company. In this episode, hosts Mark Schaefer and Tom Webster explore the power of Twitter and its future.

Snapchat For the Win  

Hosts Mark Schaefer and Tom Webster review some remarkable new data indicating that Snapchat has replaced Facebook as the preferred social network with many young people and that podcasting is now "mainstream" media. Listen to this episode to learn how media channels are blurring.

Silver lining in the bad news about content marketing  

It seems like there are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.

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