The Marketing Companion

The Marketing Companion


The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience betwen them, hosts Mark Schaefer and Tom Webster deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”


Your content: When is it time to pivot or quit?  

Hosts Mark Schaefer and Tom Webster reflect on four years of podcasting and debate a touchy topic: When is it time to stop the show, or any content program for that matter?

A special 100th episode  

Douglas Burdette is a guest host as Mark Schaefer and Tom Webster peel back the curtain on four years of podcasting and the secrets behind The Marketing Companion.

The audio revolution and the opportunity for smart marketers  

Hosts Mark Schaefer and Tom Webster reveal exclusive insights from a new Edison Research report on the surprising new ways Americans are consuming audio content and the implications for marketers. And then of course there is this thing about Dr. Oba's Herbal Rub ....

New media influencers are changing marketing forever  

Recent rifts between PewDiePie and traditional marketers and media may be just the tip of the iceberg for what's ahead for marketers, claim hosts Mark Schaefer and Tom Webster. Welcome to a marketing world where the rules are being turned upside down and the talent calls the shots.

Fame, fortune and the art of becoming known  

Hosts Mark Schaefer and Tom Webster take you on a behind-the-scenes look at Mark's new book KNOWN. Mark reveals the concepts and process behind his unique new work and reveals which social media superstar's quote gives him a stomach ache! The podcast also features a hilarious segment on book sales ideas that will never work.

What does digital transformation mean to marketing?  

In this special episode, Mark Schaefer and Tom Webster interview Bryan Jones, VP Commercial Marketing for Dell. Bryan is a true leader when it comes to cutting-edge implementation of the latest marketing techniques. In this show, hear how he is driving risk-taking and creativity into his marketing team, how his team stays on top of the changing social media landscape and the role of technology and corporate culture in a world-class marketing team today.

Is the Age of Apple over?  

Apple has struggled with tech problems and is falling behind in key areas like original content, AI and smart speakers. How does the most valuable brand in the world turn it around? Hosts Mark Schaefer and Tom Webster offer their perspectives.

Streamification, Smart speakers and other marketing changes to watch  

In this episode Mark and Tom explore bold ideas that will have a profound impact on marketers including smart speakers, artificial intelligence, and the "streamification" of content.

The Internet of Things and the future of marketing  

On this special episode, hosts Mark Schaefer and Tom Webster bring Dr. Ari Lightman of Carnegie Mellon University into the studio for a fascinating discussion on how IoT will impact marketing, advertising, and our careers.

Conversational marketing and the gig economy  

Mark and Tom take a look at some trends impacting business today including opportunities and underside of the gig economy, automated conversations leading the way in consumer data collection and fake news. The hosts also find the world's funniest joke.

Understanding the US election and its implications  

Much has been written about the US election and the lessons we can learn, but true insights are rare. As a VP for Edison Research, Tom Webster was on the front lines of the process. This episode takes you on an insider's view of data's role in the recent election and where we go from here.

The content dominance strategy  

A mega-trend transforming the Internet is subscription-based revenue models driven by exclusive and addictive content. Content-based monetization models now account for 86 percent of Internet revenue, up from 20 percent in 2011. Mark Schaefer and Tom Webster dissect this profound trend and introduce the world's first virtual reality podcast.

The marketing skills you need to succeed today  

In this episode of The Marketing Companion Mark Schaefer and Tom Webster examine different perspectives on the skills needed to be successful today. Do you need to concentrate on marketing fundamentals or jump on board with the latest technological trends?

The Elements of Persuasion  

With Mark Schaefer missing somewhere in Easter Island, Tom Webster enlists the aid of a very special guest to discuss persuasion—how it differs from influence, how content marketers can write persuasive content, and even a special performance of the Cirque du Marketing!

Courageous marketing  

Hosts Mark Schaefer and Tom Webster discuss a number of current marketing topics including the strange economics behind content marketing, and both good and bad examples of courage in marketing.

Content quantity wins out over quality  

In a provocative and thoroughly-research post, Steve Rayson propels an argument that quantity can win out over quality in the content marketing world. In this episode, Mark Schaefer and Tom Webster explore every side of this position and show why it can be a legitimate strategy. The guys also revitalize their live conference idea -- Companion Storm!

The enigma of critical thinking and marketing today  

Mark Schaefer and Tom Webster discuss research demonstrating that the web dramatically changes the way we think and process messages today. Social proof like followers and likes may be more important than actual facts. The guys also break out a "would you rather" challenge that will have you laughing.

The importance of being known  

What creates personal power on the web? Your title on an organizational chart doesn't matter. Your money doesn't matter. When you get down to it, you need to be known. Hosts Mark Schaefer and Tom Webster explore this fascinating and important topic and introduce the world's first Marketing Olympics.

Why Content Shock is coming to an ad near you  

A small comment in the recent Facebook earnings announcement sent a shiver through the marketing community -- its ad inventory is drying up. As the popularity of the social network goes up, so will its advertising rates. Mark and Tom also debate Twitter's new branding strategy, why Silicon Valley needs to move to Dayton, Ohio, and some terrible new apps.

Should Facebook be regulated?  

Facebook has taken a position that violent and graphic content has a place on your news feed. Should Facebook have to follow the same government rules pertaining to obscenity and violence in content? Plus hosts Mark Schaefer and Tom Webster introduce the world's worst apps of 2016.

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