The Mind Your Business Podcast

The Mind Your Business Podcast

United Kingdom

All entrepreneurs want to know the secret to success. James Wedmore, a seven-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James and co-host Phoebe Mroczek untangle the common misconception that hustle and hard work are all it takes to be successful.

Episodes

Episode 071: The Power of Your Story  

Everybody has a story, and on today’s episode, James and Phoebe explore why authentically sharing yours is so important to what you do!

James admits that he has gotten by for 9 years without telling others much of his own story, but whenever and wherever you speak to others, the audience will be asking themselves why you do what you do. For this reason, your story becomes a powerful context that can entertain, educate and ultimately put all of their questions to rest.

“When you get clarity on (your) story, you get clarity on why you do what you do”

Although Phoebe hasn’t been broke or homeless, she’s suffered losses and personal heartbreak in a different way that allows her to connect with others.

When selling, online especially, you need to share your truth so you can build that “know, like and trust” factor that is needed with others.

James realized that him minimizing his story is actually part of his story, and he figured out why he was doing that, which in turn has become a big part of his story as well.

There are questions and prompts you can ask yourself, which will help you uncover your authentic story:

How did I learn to survive? When did I actually start living? What was this defining moment?

To answer these questions, you have to take a step back and look at the big picture that is your life, all of the events, and string them together to discover the meaning.

James grew up with the belief that image and reputation was everything, as a result of his family being in real estate in a small community. He was giving other people’s opinions so much power that in high school he made himself “invisible.”

In his 20’s, he came to realize how small he was playing by having a personal brand, but still trying to be invisible at the same time. He found out though that everyone he was afraid was judging him was just as scared of the same thing happening to them.

As a follow up question to “How did I learn to survive,” you can ask yourself what has been the impact of that survival mechanism. What is the negative consequence and what does that keep you from?

From a young age Phoebe was taught not to show emotions because they are a sign of weakness. Her defining moment was her dad passing away when she was 18 years old. The messages she told herself was that the people that you trust and love the most will always leave you. She survived by not trusting people, or letting them into her life, which eventually led to her appeasing and caring for people so much so they would love her and wouldn’t end up leaving.

James believes that we often don’t tell our story, or minimize it, because we’re trying to hide a piece of who we are. We’re afraid that if we share that, something bad will happen. However, it’s in the revealing of this that we can have the deepest connection with others.

If you’re in the personal brand space, your story is so essential. Don’t make the mistake of minimizing it!

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Episode 015: Scary Sh*t

Episode 070: Do You Create Your Own Reality?

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Dan Martell

Episode 070: Do You Create Your Own Reality?  

Today, James and Phoebe share their thoughts on whether or not we’re able to create our own realities, while discussing the role and importance that our beliefs have in this entire process.

There’s an old saying that information, plus motivation, equals change. We’ve been raised to believe this, but for most people it just doesn’t work.

When considering the concept of reality, there’s a law of duality that states that the opposite exists for everything in this Universe, and one thing can’t exist without its opposite. When he’s sad or frustrated, James reminds himself that it’s those times that will make him appreciate the good ones.

As humans, we tend to put labels on everything and we can say that our physical reality actually requires our consciousness in order to make these differentiations and distinctions. Therefore, everything out there is only an interpretation that we have given it, but has no inherent meaning.

He shares that when we experience an event, we then create an interpretation and from that interpretation we then create a belief, which really does lead to us creating our own realities.

We all have beliefs, but the problem is that we don’t see them as beliefs. When James attended a Tony Robbins event and was asked to write his down, he had trouble as he didn’t walk around with a knowingness of what his beliefs were.

A belief is simply a statement about reality that you think is the truth, versus just a truth. This literally colors how we see, experience and interpret the world outside of us. If we can stat looking at these beliefs, then we can have a real lasting change and impact in our lives.

Our beliefs lead us to conclusions about our identity as a person, such as, “I’m not enough”, or “I’m not worthy.” When people believe that they are not worthy until they are the best at something, their whole life will be run by that belief.

You create the beliefs, and that means you are the creator of your life and your reality. This means that if you alter your beliefs, you begin to alter your reality and begin getting the results that you want!

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Episode 012: How To Get Motivated

Episode 069: 13 Habits for Manifesting More Money  

On today’s show, James and Phoebe look at 13 habits that you can start using today to manifest more money, and more importantly more abundance, into your life.

We all manifest what comes into our lives, but how can we hone and refine this? James manifested a Tesla car recently and shares a great story on how this came to be.

The desire helps you identify what you truly want, but to truly get it, you have to act as though you already have it.

Instead of trying to manifest more money, look at what you would do with the money. How would you spend it and what kind of experiences would you create for yourself and your family?

James used to think that having more money would solve his problems. However, if we’re thinking this way, we’re actually doing things backwards and not manifesting abundance.

For 2017, Phoebe is looking to create the experience at her home where she feels safe and secure, as well as being connected with friends. She’s doing this instead of worrying and focusing on what products she’ll be creating next year.

13 habits to manifest more money:

1) Practice gratitude

Gratitude is what unlocks it all, as it is the attraction vibration. If we are talking about attracting more money, then we want to be grateful for the money that we do have. If you’re an entrepreneur, try looking at the revenue you have generated and realize that the money you created can be huge.

2) Identify all the negative beliefs you have around money

If you’re not getting what you want, there’s a belief getting in the way. The challenge is that these beliefs are subconscious, and they show up to you as truths.

One common negative belief is that life is difficult. Thinking this way puts you in a lack mindset and if we hold on to this belief as being true, it doesn’t allow for more money to come in easily. Another example of a negative belief is that you have to work hard for money, and in the past Phoebe thought that when she made money, someone else would suffer.

3) Seek out abundance everywhere

You can find examples of abundance throughout nature: the grains of sand at the beach and the vast amounts of water in the ocean. Abundance is the anti-thesis of lack, which is the only thing keeping you from getting what you want.

4) Use affirmations

An example of an affirmation you can use is, “ All my money is working for me to increase my abundance and joy.” Say it as if you are telling a friend, and make sure you really believe it. This will help you to start re-wiring your brain and changing your thought patterns.

5) Clean out your wallet

Invest in a nice wallet, or even just organize your current one in a way that makes you feel abundant! You can also try filling your wallet with as many hundred-dollar bills as possible and leave a note in it as a reminder that you are indeed abundant.

6) Write out your financial goals

It’s important to have your financial goals placed somewhere you’ll see them every day. There are also exercises you can do with crystals, as well an incorporating Feng Shui into your lifestyle.

7) Get complete with any outstanding debts

If you owe money, not paying back someone that put faith in you to do so won’t help you attract abundance. Put a structure in place to tie up loose ends! If you are owed money, either be in communication with the person or drop the matter so it’s not taking up your energy.

8) Visualize “good” sprinkling down on you

There are many similar mental exercises you can practice to help manifest abundance. Phoebe pictures the roof of her home opening up, with money filling her entire home!

9) Imagine your money flowing outwards

If you pay for something and it’s an uncomfortable experience for you, you need to do some work around this. As you spend money, imagine where it is going and who it is helping. The more you do this, the more empowering relationship you’ll have with spending money.

10) Donate

You can donate time, money, or things that no longer serve you in your life to manifest abundance to you.

11) Save your spare change

By doing this, you’re telling The Universe that money is important to you, and money appearing to you is evidence that more will be coming to you in the future.

12) Be open to different possibilities for how money will come to you

Phoebe writes in a journal all the ways that money could come to her, and James looks at it as a radar screen that he can expand. This is where detachment comes in and things can come to you in ways that you never imagined.

13) Practice manifesting something small

Try bringing in something that has nothing to do with money, such as a small toy or candy, which will help you build your “manifesting muscle.” If

Episode 068: 12 Months From Now  

This is the time that our minds begin to wonder what is in store for us in the upcoming year, and we get to use our creative energy as a way to create our future. On today’s show, James and Phoebe show how you can create an extraordinary year!

For James, planning happens once you already know what the results are that you’re after. You then need to figure out what the steps are to get it.

As humans, we often allow the past to dictate and constrain what we create in the present, which ultimately affects our future.

People tend to get stuck chasing “more” of everything. This can be more work, more employees, more items on the to-do list, etc. The result of this is that you’re still doing the same thing, just more of it. You can only play this game for so long, as you only have a finite amount of time and energy!

He says that to get around this, ask yourself what your next 12 months will look like, but through the eyes of someone who has no prior beliefs, opinions or judgments about what is possible or realistic.

As an exercise, take out a piece of paper and create three columns across the top: “Wins,” “Why” and “Lessons.” Then mentally go through the past year and identify your wins, both big and small, why it was a win for you and what you have learned from each. With these lessons, consider how you can become a better person and grow because of them. Repeat the above process for your “losses.” These will be the things that didn’t quite go as planned during the previous year.

Phoebe notes that with this exercise, you should examine all areas of your life, including spirituality, fun or adventure and health and fitness, and not just look at business activities.

For her, her big win was her recent Sonoma event because it was something that she’s wanted to do for a very long time. The lesson she learned was that imperfect action can create great momentum, and that she needs to trust her intuition more often. Finally, she learned that success comes when she remembers that it’s not all about her, but it’s about service to others.

James shares that not hitting his downloads goal of 1 million in the first year of this podcast can be considered a loss for him. He looks at it like this because the results (about a half a million downloads this year) were pretty far off the goal, but the lesson that he took from this is that they’ll be stepping up the promotional and marketing side of things in 2017.

It’s important to remember that this exercise shouldn’t be used to judge yourself, keep score or compare yourself to others. It’s really about the lessons; the more losses that you experience just means you’ll learn more from each.

The next step of the exercise is to (safely!) burn the paper, followed by saying this affirmation, or something similar to it:

“Thank you for these experiences. I have learned all that I have needed to learn from this. This is it and it is perfect. I now declare these complete and release them.”

After completing this first phase, write down the following question and answer it in past tense:

“If we met up 12 months from now and you had just had the best year ever, how would you describe it to me?”

When answering this question, consider the following: What happened and what new experiences did you have? What accomplishments did you achieve and what was the essence of how you felt throughout the year? What did you do more of and what did you do less of? What made this year great for you?

By doing these exercises, you’re just writing the book that is your life so that you can experience the having of more say in what you create.

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LINKS:  

Episode 038: Language Leaves Clues

Episode 067: Taking Imperfect Action

Episode 067: Taking Imperfect Action  

On today’s show, James and Phoebe share five things that you can do in order to step out of your comfort zone and take the action that's needed right now!

Phoebe recently hosted her first live event, and found that the more she thought about it while planning, the more she compared it to other events she’s attended in the past. She found herself getting a block around hosting it this year, as she had planned, and the fear crept in.

James says Phoebe had all the logical reasons as to why she should postpone it to next year, such has giving herself more time to plan if it was held in 2017, but what about all the people that were waiting for her to do this and would want to take part?

Her turning point was when she started making it about other people and not herself. The more she let go of it and knew, trusted, and expected it to be the right event for the right people, that’s when everything opened up for her. She took action despite her belief or story of it having to be perfect.

James believes that people often wait for things to be perfect first to do it, and they really need to make it perfect in the doing of it, which is backwards to how most of us think.

Five things you can do now to take action:

1) Soften perfection

A lot of people have a great idea for a launch or product and want it to be an instant success. James let go of doing this a long time ago and attributes this for why their business has kept growing. He’s never looking for the “home run”, but rather consistent base hits.

2) Create a deadline

We often throw deadlines out in life and don’t follow them, but having a firm date is really key to following though on what you plan on doing.

3) Put some “skin in the game”!

In Phoebe’s case, she had the platforms of a podcast and social media to declare her intentions of hosting the event by the end of 2016.

4) Remove all reasons or excuses

Start by at least identifying the reasons or excuses for not taking action, and remember that you can still produce the results you want despite of them.

5) Make it about the customer or end user

By making it about being of service to others and not just about yourself, you make it easier to take actions towards your goals.

Throughout the two days of Phoebe’s event, a common theme that kept coming up was that she was doing the best she could. She realized that she needed to appreciate the present moment and be proud of all that she had accomplished.

To James, the most effective way to serve is to show up and be the person that your customers aspire to be.

If we delay and try to take action that is “perfect”, we’ll always be doing things that are safe and in our comfort zone so that we won’t face potential rejection. However, the real magic happens just outside of our comfort zones.

Scheduling the event and recording the podcast commercial announcing the event was really Phoebe’s first steps outside of her comfort zone in this experience.

For the launch of James’ signature program, the message is similar to that of this podcast in that we always have to start with mindset first.

Business by Design was an idea that he had since 2013, and he finally was able to get around a block he had around the name when he started creating the outline for the beta version. James feels the right name came to him at the right time because he took the inspired, or right action.

Success doesn’t have to do with a high level of energy expenditure, but rather a high level of courage and faith. Getting the right feedback was important for James and has helped his team almost beat the numbers of their last launch in less than two days of the cart being open.

If there’s a commitment to excellence and to your customers’ success, then the rest will follow. Perfectionism is just another form of procrastination!

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Episode 066: Random Acts of Kindness  

It’s been said that gratitude unlocks the fullness of life, and in this episode, James and Phoebe discuss how this has affected the both of them personally. They also provide examples of random acts that you can do to add more meaning to your own life, and others, today.

To James, gratitude is a state of being and a feeling, and not just a word or concept to be memorized. He shares that gratitude is an actual frequency you can resonate on.

This frequency unlocks more in our lives, which is backwards to what we’ve been taught.

Many of us don’t realize just how lucky we are, especially if we’re online entrepreneurs, as the technology that is available now wasn’t 10 or 15 years ago.

Nothing motivates him more than the fact that he has the ability to help others. Unfortunately, most people starting a business are so focused on having a survival mindset that other people aren’t a priority.

When performing a random act of kindness, the big fallacy is that it has to be a big financial commitment. However, no matter where you’re at in your life or your business, you always have something that you can give.

One of Phoebe’s mantras is “the more I give, the more I grow.” She says that society isn’t use to accepting help from others though. 

Some random acts of kindness that you can do today are:

Pay for someone’s groceries
Leave big tips at bars and restaurants
Help someone load parcels into their car
Give a gift to someone who has helped you on your journey
Sent a thank you note (in writing)
Give a simple smile, or ask how someone is doing
Spend time with people in a nursing home or hospital
Give compliments to others
“Adopt a family” or donate to charity

What we can do and create gives us such an extraordinary life, and when we can step into gratitude it’s just going to continue to come back to us, as well as make a ripple effect in the lives of others.

It really comes back to helping just one person! How can you lighten their day?

Submit Your Question!

LINKS:

Man Crates

Giftagram

 

 

 

Episode 065: Focus on the 5%  

In this episode, James and Phoebe discuss what you can do when you’re feeling stuck in your business, and why’s it’s so critical that you focus on the 5% of activities that give you 95% of your results!

James is a fan of patience over persistence: of having that sense of peace, trust, knowingness and expectation. When he hears the word “persistence”, he often thinks “impatient” and “frustrated.”

If you’re feeling frustrated and that you’re doing all the right things but not seeing the results in your business, remember that this is normal.

“The struggle, the pain, the frustration is all a choice that we get to make in the moment.”

There’s good pain that leads to progress, like when working out in the gym. This type of pain is invited, but when we’re building a business, a lot of that pain is unwelcome. We have to cultivate a mindset that there is going to be trust that everything will work out.

He shares that you must identify first what you want, and then ask who you need to become in order to bring that into your life. You’ll only be successful when you have decided you will be successful with “every cell of your body.”

If you have a fear about doing something and putting yourself out there, look at who you can impact, and how much of an impact you can give them.

“I just found something that would rip me out of bed every day and it was a desire to serve at a whole other level”

James adds that if you’re a marketer, knowing what keeps prospective clients up at night isn’t enough anymore. You now have to know their whole world, and listen in on what they are seeing.

It’s easy to get caught up in the $10/hour or less tasks in your business, but if you want to generate a certain amount of revenue in a year, you’ll need to consider:

1) How much revenue do you want?

2) How many hours to do want to work in your ideal week/month? 

3) What does an hourly wage have to be in order to achieve both?

Start to document everything. Look at how long it took you to do each task, and your job is to focus on the 5% of them that will give you 95% of the results that you’re after. Look for ways to systematize, automate, outsource and delegate! 

Submit Your Question!

LINKS:

Mindyourbusinesspodcast.com/Sonoma

Episode 064: 6 Strategies For An Extraordinary New Year  

In this episode, James and Phoebe are joined by entrepreneurial business coach and small business consultant, Amber McCue. With another new year almost here, she shares the things that we can do now in order to have an extraordinary tomorrow!

Amber says that waiting until it’s January is too late to start planning, and you need to take the time to plan well in advance. Having plans in place will set you up for better results throughout the upcoming year. James notes that doing this is the difference between being proactive, and being reactive.

6 strategies for an extraordinary new year:

1. Set effective goals

Amber recommends having a goal that you’re working towards right now, as well as setting when you intend to meet it. What effort will you give to receive or attain this, and what financial target (or metric) will you use to gauge your success?

Reflecting on prior years is a powerful tool, as well as assessing what is working, and what isn’t working, throughout the current year. She adds that you can have one over-overarching goal, which then can be broken down into smaller ones.

Almost anything can be turned into a tangible goal, but Amber notes that these goals have to align with your values, your beliefs and how you show up in the world. She feels that it’s important to believe that the goal will happen, and if you don’t believe, you’ll end hustling and that’s when the overwhelm occurs.

2. Manage your time

If you let yourself work 60 to 80 hours a week, the work you have to do will expand to fill the available time. Amber recommends creating a “time budget” and make adjustments; she says that this will lead to the realization that you really don’t need to work a lot of hours each week.

3. Focus on what matters

Consider if what you’re doing is a revenue-generating activity, or just something that is draining energy. Bigger projects that lead to more revenue often take longer to complete than smaller items on your to-do list, but are necessary to grow your business. To determine if you should be doing a certain task, review your goals and see if completing it will get you closer to where you want to be.

If something is able to be repeated, Amber recommends setting up a system so someone else will be able to do that activity. If you have your brand voice documented, another person can still write copy for you, even without a script.

4. Constantly check your energy

You should be checking on how you’re feeling moment-to-moment and daily. Creating a time log that you can review can help determine why you’re feeling a certain way. If something on your to-do list keeps getting pushed back, ask yourself why this is happening and clear some mental space by making a decision to delete, delegate or just do it.

5. Create a revenue plan

Small business owners that have a revenue plan in place grow 60% faster than those that don’t. Amber says it doesn’t have to be complicated, and can just be a simple calculation of how many products/services you intend to sell, to how many people. When we do this, we start to get intentional about where we spend our time and the revenue plan is a tangible way to see how our goals are going to be achieved.

Look at your product suite holistically to see what worked last year and ask yourself what is happening in the marketplace. Consider who you want to serve, and if there are there gaps that you’re noticing where you can introduce new offerings.

Amber believes in a “margin for magic” when building plans, and when she determines her own goals, she always looks at both the best-case and worst-case scenario.

6. Do the road map for the year

Amber writes out her road map for the year on an 8.5 by 11 inch piece of paper, showing which activities to focus on and when. She adds that this road map is very high level, and she doesn’t go into a lot of details; those will come when she does her 90-day, monthly, weekly and project plans.

Finally, be flexible and don’t take planning too seriously. Whatever planning you get done now is a perfect start and Amber says that you can always evolve as you go!

Submit Your Question!

LINKS:

www.ThePlanathon.com

Episode 006: The 7 Steps To A Perfect Product Launch

Episode 017: The Margin for Magic with Kate Northrup

“Think and Grow Rich” by Napoleon Hill

Episode 063: What To Do With Negative Feedback  

In this latest “Listener Question of the Week” episode, James and Phoebe explore the issue of negative feedback. When is it legitimate, and when is it just about someone else’s “stuff”? They share tips of how to handle criticism, specifically if you’re a creator in the online space.

James shares that it’s a fallacy that we need to be all things to everyone, and he’s spent a lot of time over the years determining who his ideal customer is. As the saying goes, if you try to be everything to everyone, you really end up being nothing.

Dealing with criticism is a skill that takes time to develop, and when you’re a creator putting your work out to the world, it can leave you very vulnerable.

“You’re literally birthing something that is symbolic to who you are”

It’s only human nature that you’re going to take things personally, and Phoebe adds that the Internet has created a layer where people can get a sense of entitlement to say whatever they want to, even if it would never happen in person.

Tips to deal with negative feedback:

1. Understand everyone has their own “stuff”

Everyone has a perception, or a lens of reality. Is it an interpretation, is it a story or is it real though? You could be doing or saying something that is causing people to push against change, or step out of their comfort zone, and their egos are just trying to keep them safe.

2. Look for real feedback

Realize again that if it feels personal to you, it really has nothing to do with you. To determine if the feedback is real or not, get rid of the adjectives, assumptions and interpretations that the person is using. Is there something that you can do better? For example, if someone wasn’t able to attend your webinars, could you have done a better job of reminding them by sending more notifications? If this is the case, their feedback could be legitimate and there may be room for improvement in your product or service.

3. Find the consensus of the group

 You should be looking for trends in the feedback received. You may find something easy to add or amend, like a table of contents or more examples within your course if this is a common theme coming from participants.

4. Have a “buffer”

If you have a team member that can give you his or her interpretation of the feedback, it can be helpful. This third-party person will not be as vulnerable as you are as the creator or personal brand.

We tend to let the negative things said control us with fear. We may fear rejection, humiliation and the hatred of others, but in reality, these things really can’t hurt us. If you care, it really shows that you’re after continual improvement and quality in what you do and that you care about your customers.

“Even the best stuff is getting criticized; we can’t let it stop us from doing what we’ve been doing”

There’s such a huge opportunity when we receive any type of feedback, and staying open to it really is a choice that we can make. If your commitment and intention is pure and is designed to help people and provide value, you’re heading in the right direction!

Submit Your Question!

LINKS:

Mindyourbusinesspodcast.com/Sonoma 

 

Episode 062: How Thoughts Can Heal  

In this episode, James and Phoebe discuss the power of the mind-body connection, and explore how our emotions truly can manifest themselves in physical ways.

In this episode, James and Phoebe discuss the power of the mind-body connection, and explore how our emotions truly can manifest themselves in physical ways.

James recently experienced what he considers his greatest miracle, when he was able to cure a severe back pain that occurred while he was on his honeymoon. He says that nothing has given him more tangible proof of the effect you can have on your own body.

In Steven Ozanich’s book, “The Great Pain Deception”, he talks about “TMS”, or the “Mind Body Syndrome”, which can show up in many ways but often as lower back pain in men.

His healing work is based on the studies of John E. Sarno, MD, and he doesn’t say that pain is imagined or doesn’t exist, but it’s just that we may have diagnosed the source or the cause of it. A person often goes to a doctor, who reinforces the belief of where the pain originates. However, is the source of the pain that structural damage, or is it something else? His book proposes that the source of the physical pain is simply repressed emotional pain, and to link it to the emotional state is the opportunity for you to heal yourself.

Ozanich also talks about the Freudian concept of the id, superego and the ego. He likens the id to the “kid” or selfish child within yourself, as well as the part that has primitive urges and desires. The superego is the part of you that is a perfectionist, and wants to conform to society. It is referred to as the “false self” and seen as the “respectable parent”, or the antithesis to the id. Naturally, when put together, there is conflict. The ego becomes the “referee” in a sense, or a buffer to balance out the id and superego. This is the face that the individual shows to the world.

Based on these concepts, the sources of TMS, or chronic pain, is this conflict within ourselves, when the ego pushes the id’s needs and desires into the background.

Perfectionists tend to suffer, such as in the case with personal brands, as they want everything they put out to be better than everyone else’s.

Even something that happens years ago can stay repressed and hidden for our entire life, and the ego will place the pain for you in your body. The thought is if you won’t feel this pain emotionally, then it will manifest in the physical form.

For James, this is all about creating or fostering that deeper level of awareness for what’s going on in your body, as well as what’s happening emotionally. When he experiences a pain now, he takes a step back and reviews his past week to see if he’s stressed or not dealing with something.

The Chakras are various points that are connected to our internal and external organs. If there is a blockage of energy at any of these points, it tends to get manifested physically.

Ozanich’s book has examples of pain appearing to stop someone from doing something that they didn’t want to do, acting as a sort of protection mechanism.

If you’re rejecting this information, this is simply the ego and what is really needed is a discipline of mindfulness in your life!

Submit Your Question!

LINKS:  

“The Great Pain Deception” by Steven Ozanich

 

Episode 061: Harnessing The Power of Podcasting  

In this latest “Listener Question of the Week” episode, James and Phoebe share 21 tips for successful podcasting that they’ve learned in the first year of The Mind Your Business Podcast. If you have a show, or you are thinking of starting one, this is one episode not to miss!

James has made a transition from content distribution with video on YouTube to primarily podcasting. He says that this decision had nothing to do with the platform, but everything to do with the type of content he was producing, which is now mainly his thoughts on mindset. He still uses YouTube, but more so for anything technical or “left-brained.”

Pros of podcasting:

1. Content is quick to create

James and Phoebe have an outline, go over it quickly and record over Skype. Both of them want the podcast to be conversational, and as content creators, sometimes we just want to get that info out of our heads and into the hands of others as quickly as possible.

2. It provides a higher “log time” with potential clients

If making more sales is your goal, you increase your chances of attracting customers in direct proportion to the amount of time logged with them. Where podcasts only require listening, people consuming them can be doing other things like cleaning or walking while consuming the content.

3. There’s been a higher demand for podcasting in recent years

People enjoy podcasts and identify with their favorite shows and hosts. There’s a lower barrier of entry, or lower cost to consume for the listener, again, as less attention is needed compared to when watching a video.

Cons of Podcasting

1. It can be harder to get discovered only using podcasts

Podcasts aren’t indexed in the traditional online searches, and as a result, it can be harder for new people to find your show. Often it takes multiple steps to search for a show, and the benefits of SEO aren’t the same with podcasts as they are with something like a video or blog.

2. Driving traffic from a podcast isn’t extremely effective

A video allows for at least four different ways to link directly to content (pop ups, link in description, etc.). On a podcast, if a link is mentioned, it’s easy for the listener to not write it down as the person is often doing something else while listening.

3. Time required

The scheduling of guests, preparation for the interview and other podcast related tasks can take a lot of time, if you don’t have somebody helping you.

4. Cost of equipment

Cheap equipment can lead to poor sounding audio and is often distracting to the listener. James and Phoebe spent about $1,600 total for both of them, on microphones, headphones and mixers. A host site, like Libsyn, is required for your show, and is ongoing cost (Libsyn packages start at $5/month and depending on storage size, go up accordingly). Recording software, like Adobe Premiere, will require a monthly subscription. There can also be a learning curve for using the equipment and software.

Before deciding on whether or not to do a podcast, you need to understand who your audience is and how people are going to be consuming your content. Entrepreneurs love personal development and podcasts can be used to inspire them and raise their vibrations.

21 podcasting tips to take your show to the next level:

1. Create a core premise

This is the big idea and theme for your show, which is important. James and Phoebe started this podcast with a bold claim: hustle and hard work are not essential ingredients for success. Your core premise should attract or repel people, and get them curious. You don’t want to be boring, or “middle of the road.”

2. Have a solid intro and outro

Your intro and outro should communicate that core premise that you’re trying to prove, or re-iterate the key message of your show.

3. Hire someone to manage/edit your podcast

You can’t make it your full-time job to be doing everything with the show. Make sure things like show notes, if done by a third-party, flow well and are written in your style.

4. Batch your episodes

Set aside time to record multiple episodes at once, which allows you to get into a rhythm and stay on schedule for release dates.

5. Keep it conversational

There needs to be a blend between the content or value you’re creating and the natural, everyday chatter of life; people want something they can relate to!

6. Record 10 episodes before publishing

This will help you get into the flow of recording, and also helps as iTunes requires a certain amount of content to allow subscriptions, rating and reviews, and to qualify your show for its “New and Noteworthy” rankings.

7. Get in iTunes New & Noteworthy

See above; by launching with a good number of episodes, listeners will be given the opportunity to “binge listen” to your show.

8. Ask people to subscribe,

Episode 060: Lessons from 7-Figure Business Owners  

In this episode, James gives the five key lessons that he has learned from 7-figure business owners, starting with a high level of belief in yourself, your product and your plan.

In one year alone, James shares that he went to 15 live events and credits them for helping him never give up and to help him get to where he’s at today. Here are the lessons:

1. Belief

You must have that “knowingness” level of belief, which will carry you further than anything else. Once you know what you want, do a gut check to assess whether you truly have this belief in you.

“You can’t sell something you don’t believe in!”

In recent years, the level of belief in the online marketing industry has shifted considerably, with there being so many examples of people who have achieved success.

2. Power of relationships

Joint venture and affiliate relationships give you the potential to dramatically increase your revenue and impact.

“When you can align yourself with the right people, it can make a world of difference”

It works both ways, in that you should also be looking for ways to align yourself with people that you can promote.

3. An invitation to play bigger

The events you attend will bring you around the right people, ones who are at a whole other level. When you do this, you will be naturally pulled to that level as well.

“What does playing bigger look like to you? Are you playing small?”

You don’t know the audience on your list, and when you want to play big, you invite them to play big as well. There’s a massive shift that happens when you’re able to make any offer to them and feel good about it.

Phoebe adds that partnering with a charity can really let people know that they are making a difference, and that business and charity can go together.

4. Community and support

Support from others will give you an awareness of what’s working and what isn’t, so much faster than if you were just doing things on your own. By seeing other peoples’ success, you’ll continue to stretch yourself towards what’s possible.

5. Have empathy

As an entrepreneur, you need to know your audience better than they know themselves. This includes knowing their internal and external pains and problems they want solved. It’s about making an attempt to understand the situation they are in, and truly, genuinely caring about them.

Submit Your Question!

LINKS:

“The Rise of Superman” by Steven Kotler

Episode 026: The Best Way to Find a Successful Mastermind   

Jeff Walker    

Stu McLaren

“Ask” by Ryan Levesque

Episode 059: How to Say NO  

In today’s “Listener Question of the Week” episode, James and Phoebe discuss how you can filter through the opportunities that present themselves to decide which ones you’ll go after, and which ones you’ll let go.

To James, “opportunity” is a dangerous word because when you hear it, you only think of positive outcomes. However, no two opportunities are created equal.

It’s so easy for us to default to “Yes” when asked to do something, for fear of what might happen if we were to say “No.”

“Your time and energy is precious, and so valuable”

Opportunities are dangerous if you’re a personal brand, considering you are your product and also your most valuable asset.

“If you’re not guarding yourself, then you’re not growing because you’re not leveraging your product effectively”

James declines 90-95% of the requests he receives, but very rarely is it personal for him. He notes that when you put everyone else first, you’re putting yourself last.

People approaching you are trying to leverage your content and knowledge for their own use, or for their audience’s use.

“You need to be really mindful that what you are doing in your life and what you’ve created needs to be protected”

Three questions to ask when considering an opportunity:

1. Does it align with my vision and goals?

You need to not only consider if it’s worth your time, but also trust your instincts to decide if it’s something that’s in line with what your brand and what you’re doing.

2. If this were a wild success, what results would it have for me?

To do this, play it out with actual numbers when deciding if the opportunity is a good one that you can leverage for yourself.

3. What is the opportunity cost?

When considering what it would actually cost you to say “Yes”, don’t just look at financial cost; consider how much time, effort and energy it would take as well.

Introverts like James have limited energy and things will drain them easier. He shares his thoughts on how he handles podcasts, summits and speaking requests, as well as the way he has conditioned his team to act as a filter when they are approached with opportunities for him.

Submit Your Question!

LINKS:

“The Entrepreneur’s Solution” by Mel Abraham

Episode 058: 18 Simple Productivity Hacks

 

 

Episode 058: 18 Simple Productivity Hacks  

In today’s episode, James and Phoebe share easy to implement tips that can be used to become more productive on a daily basis!

It’s important to create a distinction between just being busy, versus actually being productive.

To James, the word “success” means understanding that you can get what you want, easily with as little effort as possible.

You must be crystal clear on the vision for what you want. People are often overwhelmed because they don’t focus their time and energy on what is relevant. To help her decide what to do, Phoebe looks at if the task is “on target” or “off target” with the goals that she wants to accomplish.

James says that there are two ways to get clarity about what you want. First, decide what is the essence of what you want and remember that you can change this at anytime. Second, you can look at what you don’t want to get more clarity.

18 hacks for getting to your results with less effort and energy

1. Identify that MVP (Most Viable Project, or Promotion)

Perfectionism often gets in the way of our productivity and effectiveness. This is really just a fear of not being good enough, and if we come from this belief, we’ll never get things done. You should be asking what is the least amount of work that needs to be done to get your message out to the world.

2. Work less

Try giving yourself the gift of a 3-day vacation and on the first day back, document everything you do. Odds are, it is going to be the most productive day that you’ve had in weeks, or even months.

3. Leverage activity

It’s all about spending your time on action items that be used in multiple ways!

4. Write out the top five activities for the week

James and his team calls it a “will do” list, not a “to do” list. This list contains action items that must completed before the end of day Friday each week.

5. Identify the one or two most important things to do daily

Phoebe does her list the night before, so she knows what to do when she wakes up the next morning.

6. Don’t work when you don’t feel like it

If you’re not in a flow state, don’t try to power through it as this isn’t going to produce your best work, and you won’t be as efficient as you can be. Stop and rest so you’re fully charged to pick back up when you start again.

7. Automate as much as possible

Productivity and effectiveness decrease when our brains have to dwell on things. James automates as much as he can in his life, including shopping and recurring payments he has to make.

8. Document and delegate

You should always be aware of what can be outsourced, and by documenting the process, you will have instructions to provide to others that will be doing the work.

9. Remove social media notifications

By having notifications pop up on your phone and computer, it’s easy to get distracted from the tasks that you should be completing.

10. Leverage Parkinson’s Law

This law states, “Work expands so as to fill the time available for its completion.” James schedules time to complete activities, such as to spend 30 minutes in a Facebook group supporting others. You can also book times in your calendar to meditate and work out, just like Phoebe does.

11. Say “No” more often

Remember that even 30 minutes of your time is valuable when being approached by others presenting opportunities. Set up better boundaries to protect your time, and feel confident when doing so.

12. Integrate a mindfulness or spirituality process

You should incorporate things like mediation and visualization into your daily routine, which will help you stay aware. Ultimately, you will be more productive.

13. Don’t let your email list be your “to do” list

Your email is something that you should schedule time for, but only after your essential one to two items for the day are complete.

14.Context switching

When multi-tasking, you can’t be productivity. Focus on one thing at a time, and when finished that item, you can then move on to the next.

15. Get more sleep

By doing so, you will feel more rested and have more energy. As well, you will be able to wake up earlier and your morning won’t feel as rushed.

16. Have 15-minute daily meetings, or “sprints”

In these short meetings, ask yourself three things: What did I do yesterday? What am I doing today? What’s getting in the way?

17. Make your bed

Making your bed in the morning correlates with a greater sense of wellbeing and higher productivity. By giving you a sense of accomplishment first thing in the morning, it will build momentum for the rest of the day.

18. Exercise and move

You don’t necessarily have to be in the gym to do this. You could do yoga, or surf like James does. Even stretching will help keep your energy levels high throughout the day.

By implemen

Episode 057: Play Is The New Work  

In this episode, James and Phoebe talk rest, play and relaxation and show how these things can all lead to inspiration and more money, not less.

To understand how working less can actually make you more money, you have to understand that most people are employees, where they have been brought up thinking that their value is directly proportionate with the number of hours that they work. This isn’t how it works as an entrepreneur, which is why a different mindset is required.

Abraham-Hicks has a quote that states, “Reduce your workload by 30% and increase your fun load by 30%, and you can increase your revenue by 100%.”

Tim Ferriss says, “Being busy is a form of laziness; lazy thinking and indiscriminate action.”

James adds that we find ways to just be busy, thinking this is a way to guarantee our success.

Phoebe believes people almost get a sense in pride when telling others how busy they are. She remembers doing this herself when she was working 14-hour days while living in Berlin.

To James, this is a way to convince others of our value, and that we feel we need to put in a certain amount of “sweat equity” to deserve happiness.

“The thing is we work and then we forget why we’re working so hard”

A study by The University of Melbourne in Australia shows that working more than three days a week, or 25 hours, is bad for cognitive functioning.

In Jeff Sutherland’s book “Scrum”, he mentions the value of having a 36-hour workweek, with any more resulting in a lack of productivity.

James’ mantra is “less is more”, and you can’t be happy and grateful when you’re completely burnt out. Sometimes the simplest advice is the hardest to take, and often the issue of guilt will come up when you’re not working.

“For a lot of people, being still and resting is not an easy thing”

He notes that the feeling of guilt is an indicator that we do not believe that we are enough.

We need to realize that the very act of not working is actually a part of working, as during this time, your next big idea could come to you.

Phoebe shares that so much inspiration can occur when your environment has changed, like when travelling.

Parkinson’s Law talks about how work expands so as to fill the time available for its completion.

“There’s always something else that has to be done; it never gets 100% completed”

James says that when you start basing your satisfaction on how many items you can check off your to-do list, it creates a vicious cycle. The way to break this cycle is to schedule rest.

James plans a retreat or vacation before and after each launch. He also regularly gets massages, surfs often and makes sure he sets his own hours for when starting and stopping work.

“I’m prioritizing my lifestyle, my hobbies and the things that I want to enjoy”

Phoebe blocks off time each week with a personal trainer, and does the same for time to enjoy cooking, which is also part of her weekly calendar.

Submit Your Question!

LINKS:

“Scrum” by Jeff Sutherland

“Why Happiness is the New Productivity” (video by Vishen Lakhiani)

“Deep Work” by Cal Newport

“The Biggest Disease Affecting Humanity” “I’m Not Enough” (video by Marisa Peer)

Episode 022: How Walking Can Change Your Life with Derek Halpern

Episode 044: Creating Your Reality

Hotel Tonight

Episode 056: How to Be Extraordinary  

In this solo episode, James reviews “The Code of the Extraordinary Mind” by Vishen Lakhiani and discusses some major concepts from the book, which can allow you to live the best life possible.

In his book, Lakhiani reveals how he built Mindvalley, but got to a breaking point and almost had to close the doors. After making a major shift, which he refers to as “Bending Reality”, the company grew revenue over 400% in just 8 months and started attracting their dream clients along with an amazing team.

He did this by bringing the powerful presence of gratitude and happiness into the present moment, and in the book he says:

“Be happy now. Your thoughts and beliefs do create your reality, but only when your present state is joyful.”

The second step was creating an excited anticipation for the future. James notes that as entrepreneurs, we already have goals, but often run into frustration, become impatient and burn out. He says there is a huge difference between going through the motions of gratitude and having an experience of truly feeling it.

“Gratitude is the vibration of receiving, and if you’re grateful for what you already have, it only invites more to come your way”

Lakhiani refers to Dan Sullivan’s theory of appreciating the “reverse gap.” We often beat ourselves up when we’re not where we want to be in life, but we can take a moment to reflect and look back at how far we’ve come. To do this, make a list of the results that you’ve created in your personal and work life. This can be one of the best things you can do to move forward when feeling overwhelmed.

Every day, as part of your routine, Lakhiani says to identify three to five things that you’re grateful for. You can start with the small things that make you happy and you smile about.

“We shouldn’t do things so we can be happy, we should be happy so we can do things”

To shed our past, one of the most powerful things we can do is to practice the act of forgiveness. First, make a list of people that you don’t feel 100% complete with in your life. Then, follow the next steps:

1) Set the scene

Close your eyes, get present and imaging the person standing before you. Then recreate the scene that has triggered your emotions.

2) Step into the anger and pain

Relive the situation while bringing up the emotions as much as you can.

3) Forgive and love

Take a moment to actually step into the other person’s shoes and imagine what life might be life for them. Then, intentionally forgive them and imagine them doing the same for you.

James adds that carrying around frustrations of the past will affect your productivity, intuition and creativity, and these steps will act as “detox” for your soul.

“Take a moment to forgive and move on; the past is done and this is about now”

The book also asks readers three important questions to consider:

1) If time and money were no object and I did not have to seek anyone’s permission, what kind of experiences would my soul crave?

2) In order to have these experiences, how do I have to grow? What sort of man or woman do I need to evolve into?

3) If I have the experience that I have listed above and I’ve grown in these remarkable ways, then how can I give back to the world?

Make sure that you don’t have an attachment to your big goals, and remember that the future doesn’t define you if things don’t happen to go your way.

Submit Your Question!

LINKS:

“The Code of the Extraordinary Mind” by Vishen Lakhiani

Why Happiness is the New Productivity (Video)

Mindvalley

“The Great Pain Deception” by Steve Ozanich

“Waking Up” by Sam Harris

Forty Years of Zen

Dan Sullivan’s Website

 

Episode 055: Replacing Our Limiting Beliefs About Money  

In this latest “Listener Question of the Week” episode, James and Phoebe talk about how to enjoy success without feeling guilty. They present three common limiting beliefs, and how you can reprogram your thinking around them, along with providing the affirmations that they each use on a regular basis.

Limiting beliefs around money will dictate our actions, and how we show up in the world. Do we enjoy the success and abundance without feeling guilty or undeserving of it?

James say that a dichotomy exists where people either have a fear of failure, or even a fear of success. Often, they fear that if they become successful, they won’t be able to control it and somehow won’t deserve it.

He’s had these issues in the past, but he got by them by remembering that the way he lives his life and runs his business is to inspire others through his actions.

He realized that in order to be a source of inspiration for others, he would have to charge higher prices and build a team to truly make an impact. Ultimately, these are the things that his ideal clients want for themselves.

“We tend to listen to, respect and look up to authorities that have the elements of the things we want”

Three common limiting beliefs (with ways that you can delete this programming and replace it).

1. Money is evil

You can let this one go and instead use “the more money I have, the more I can help.” By making more money, you’ll be able to donate more finances, and time, as well as having a bigger platform for which to give your message to others.

2. You have to work hard to make money and to deserve it

There is no direct correlation between hard work and more money; it’s simply about providing more value and solving bigger problems for people.

For this one, Phoebe shares a few affirmations that she uses:

“The less I do, the more I make”

“The more value I provide, the more money I make”

3. Making money is taking it away from somebody else

This belief comes from a place of lack. To switch to an abundance mindset, replace this belief with one that shows there is no limitation to money or abundance in this world.

James uses the affirmation, “The transformation is in the transaction”, and he notes that no one values what they get for free.

We should look for evidence and proof with each of these examples. Consider how many people today are making their living online; there is no limit to how many people can do this.

You can also look for clues in the way that you feel. If there is an internal conflict or struggle when you have achieved something, look for the source of the limiting belief. The more you do this, the more opportunity you’ll have to discover what is ruling your reality.

Phoebe adds that as you achieve more success, you can make small upgrades, like experiencing more expensive restaurants. This will help you reduce the effect of, or eliminate, any limiting beliefs around money that you might have.

Go easy on yourself if you have a certain way of thinking about money. Have fun, enjoy the process and look for the joy in every moment!

Submit Your Question!

LINKS:

“The Code of the Extraordinary Mind” by Vishen Lakhiani

Denise Duffield Thomas’ Lucky Bitch Money Bootcamp

Episode 054: How to Be Successful  

In this episode, James and Phoebe share the importance of defining your own meaning of the word “success”, along with providing simple steps that you can use to achieve this.

Success can mean different things to different people. James says that the true secret is that we have to start by creating our own definition.

Abraham-Hicks states that success isn’t about material objects, but the amount of joy that you feel and that the achievement of anything that you desire must be considered success.

Phoebe notes that when online entrepreneurs introduce themselves, often it’s with the launch or sales numbers that they have achieved. Through journaling her own thoughts, she discovered that she was conditioned from an early age to believe that money equals power. She’s been working hard on reframing this to look at success by the amount of freedom one has.

James shares that money isn’t the root of all evil, but it’s the obsession or greed of money that is.

“Abundance in your business is a good sign of the energy you have flowing through you”

Also, comparing yourself to others is dangerous, as we don’t know that person’s full story behind where he or she is today.

“Look for the things that you can intentionally put into your life now and you will feel success immediately”

Phoebe always wanted to be a millionaire by the age of 30, and when this didn’t happen, a friend asked her how much her life really would change if it had actually happened.

“I realized in that moment that it wouldn’t change. I’m happy with my life, I love what I do (and) I have the freedom.”

She also now knows that being generous and impacting others is something that she can do right now.

James believes that we’re looking for an experience to have financial control where we can create money on demand.

Simple process for how to be successful:

1) Identify and question every one of society’s definitions of success

Think about how your family, friends, colleagues and other people in your industry define success.

2) Create your own definition based on what is important to you

What do you want and how to you want to feel? Set metrics, or rules for your own success and consider what you want to achieve (and what you are willing to give up to do it).

3) Enjoy every single second of the process

In this very moment, you have the opportunity to be the very embodiment of your definition of success!

Submit Your Question!

LINKS:

Episode 044: Creating Your Reality

Episode 053: Becoming a Leader in a Crowded Market  

In this latest “Listener Question of the Week” episode, James and Phoebe address how you can separate yourself in a crowded, noisy and saturated marketplace.

James says that the biggest mistake that we can make is not following our dreams and not stepping into our commitment to serve others simply because someone else is already doing what we want to do.

He challenges the whole idea of what it means to have a competitor, and in fact one of his good friends also offered his own YouTube course. However, since becoming friends, they’ve collaborated and partnered on a successful program together.

“I live in world where there are no competitors”

Remember that there is no other person out there that’s exactly like you and understanding that is the first step in standing out in the marketplace.

“You are so unique that no one can compete on that level”

Phoebe adds that the people you attract will want to hear from you. You might not necessarily have all the answers, but it’s up to them to pull out the messages that they need at that time.

“Once you start to hone your message and your vision, you’re going to attract those right people; set yourself apart just by being you.”

James shares one exercise where you can start listing out the things that make you unique. What is it that your friends and family love about you?

“When you lead your marketing with your story, your life (and) what makes you weird, that immediately is going to have you stand out”

You can then look for other ways to start separating yourself. To do this, know that people are craving two things: more time, and more connection with others. When you start with these two things, you can begin to deliver value in a unique and different way.

Being a great listener is an important part of marketing. What are people complaining about, and how can you help? It will take a healthy obsession on your part to find out who your customer really is.

Phoebe recommends that you look at Facebook groups to see what people are asking for and what they need. You can then ask yourself how to do things a little bit better than everyone else.

“You’re there to help other people and to serve them. Knowing how you can serve them best is just going to help you create an amazing community.” 

Submit Your Question!

LINKS:  

Episode 050: Three Mindset Hacks for Success with Rick Mulready

Episode 004: Who Are You To Be The Expert?

“Ask.” by Ryan Levesque

Reel Marketing Insider       

Episode 052: How to Get UNSTUCK  

Everyone at some point will have a feeling of being stuck! In this episode, James and Phoebe explain a three-step process that you can use to get unstuck today and create the business that you envision.

Phoebe knows how being stuck can be scary, and leave your paralyzed to act. However, it really is a great place to be because you can do anything you want to from there.

James says that when things aren’t working, people usually think that the answer is to just try the same thing, but do it harder. Like the example of the fly or bee banging against the window, you can step back and look to find the opening.

“All we ever have is just a series of these present moments”

Our brain tends to focus on the past or the future, but in the present is where we really have the power. Here, we have the chance for infinite possibility, and our reality is based off of the actions that we take now.

“To get unstuck, we must be willing to create actions in this present moment that are not contingent upon or determined by the results of our past”

Tom Watson, founder of IBM, made this statement when asked what made them successful:

“For IBM to become a great company, I (realized) I would have to act like a great company long before it ever became one”

James shares that when you’re clear on the business you’re creating and the vision you have for it, use that as the “litmus test” for the decisions that you’re going to make.

“What got you here, won’t get you there”

Phoebe adds that when you’re vision is big enough, you’ll believe in yourself and your commitment to your customers.

When you use statements such as “that’s easy for you to say,” then you’re letting yourself off of hook and making excuses for why you’re not achieving results.

Three steps to get unstuck:

1) Identify your vision for the future

What is your vision; one that gets you “lit up” and excited? Determine why this vision is so important to you so that when it gets tough, you can remind yourself of why you’re doing it.

2) Write out how you or your business would operate when that vision has been fulfilled

Again, think about how a million dollar company would act and think about this when you have a decision to make.

3) Pull it into the present and operate that way now

Constantly ask yourself questions about how that company you envision would be acting, and act that way now!

Submit Your Question!

LINKS:

“The E-Myth Revisited” by Michael E. Gerber

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