The Mind Your Business Podcast

The Mind Your Business Podcast

United Kingdom

All entrepreneurs want to know the secret to success. James Wedmore, a seven-figure online entrepreneur, believes success is created by mindset over strategy, magic over metrics, and attitude over action. In this podcast, James and co-host Phoebe Mroczek untangle the common misconception that hustle and hard work are all it takes to be successful.

Episodes

Episode 084: Burnt the F Out  

We often hear about the upsides of business, but what about the down times? On today's show, James and Phoebe share their experiences with burn out and give the steps you can take to get out of it - and to not go back! 

James went through a burn out shortly after his first big win in 2007, where he successful released on online program, Bartend-4-Profit. He admits that he spent the following four years enduring frustration while pushing for the next big thing in his business.

Everything finally came together for James when he sold over $400,000 worth of a $97 online course, Video Traffic Academy, in 30 days.

This success gave him name recognition and more opportunities opened up for him as a result, but despite the success, he fell into the darkest period of his life. He says this happened once he realized that he had achieved the big launch he had been struggling so hard for, and then he lost all motivation.

Things turned around for James when he was given success recordings featuring Kevin Trudeau, which inspired him to really think about all of the stuff that he wanted to accomplish.

This material focused on manifestation and The Law of Attraction, and for the first time, James saw an example of someone getting tangible results from these concepts. Knowing what was possible made life and business become a new game for him.

He’s learned that happiness moves and it isn’t always found in the same place, so you always have to be asking yourself what it is that makes you happy today. You also don’t need to have a 5, 10 or 20-year plan in place, but it’s important to pull back and see the bigger picture of the direction that you’re heading in.

James had distinct phases that he went through. At first his motivation in business was for money, but then he moved into a more customer-centric phase where he focused on the transformation and impact he was having on his students and customers.

Phoebe had a different reaction after listening to the same success recordings that James did. They made her question where she was in her life and business and this sparked a downwards spiral as she ended up focusing on the negatives, or what she didn’t have.

Eventually she had a pivot, which led to her partnering with James on the podcast as well as a mastermind and other projects. To make this possible, she re-evaluated what she really did want in life, in addition to what she didn’t want.

Through his transition, James also changed his business model by looking at ways to generate revenue without having to do a launch every month. This resulted in the creation of Reel Marketing Insider, a membership site that generates about a half a million dollars annually for James with only two small launches each year.

Phoebe believes that people just need permission to decide how to fit their businesses into their lives, and not the other way around. James says you can ask your clients or audience who they aspire to be, and then simply step into that answer and live that.

After being motivated by money, and then his customers, James transitioned into a new phase where he focused on building and developing his team. He has a feeling of gratitude and fulfillment seeing the impact his business has on their lives and how everyone interacts and achieves together. He adds that remembering what we’re doing is bigger than us will keep us inspired!

Steps to avoid a burn out

Accept it - You are not alone and it’s a very common thing to face a burn out. You will have an easier time getting out of it if you accept this, rather than trying to solve it using willpower. Relax into it and be grateful for the experience, as you will be able to see the red flags in the future and have more tools to handle a burn out.

Follow your bliss – Do the play and not the work, as the work will just put you back into the burn out! James recommends making a list of 30 to 50 things that make you happy and just start doing them. Stay there for a while; sometimes we just need to recharge.

Choose what you want – Once you know what you do, and don’t want, build your ideal business around this. What are the rules that you will create for your life?

Don’t forget that more money isn’t the answer; it’s about getting clarity about your real desires and making the new game about getting that!

Submit Your Question!

LINKS:

Episode 037: How to Develop a CEO Mindset

Tony Robbins, I Am Not Your Guru

Episode 083: Understanding Crystals  

Chris von der Mehden is a transformational speaker and the founder of Zero to Zen Meditation, as well as a returning guest of The Mind Your Business Podcast. Today, Chris shares his knowledge about crystals: their purpose, specific exercises on how to use them and how they can help you with your own mindset!

Phoebe has gotten into crystals as of late and has purchased many of them recently. James got interested when he starting doing energy healing work, and after being sceptical of the power of crystals at first, he now has multiple ones throughout his home and office.

James says that using crystals in your life is a great tool, and a way of “stacking the deck.”

Chris studied with remarkable spiritual teachers for over 15 years, but he still had a block holding him back when it came to crystals. Years later in a metaphysical shop, he bought one recommended by the owner and the first time he held it, Chris felt a surge of energy travel up his arm and throughout his body.

He now sees that the block he had of not wanting to believe in crystals was holding him back from experiencing their energy. He adds that understanding and using crystals is a skill that anyone can begin to develop.

To get a basic understanding of crystals, you need to first understand that you are not just your body, and there is more to you. You are also not your thoughts, because in meditation you can get to a place where you have no thoughts and you are still you. You are also not your emotions, because they are always changing.

To Chris, the essence of self is spiritual, or energetic, which is the same with crystals. They can resonate with us and cause significant changes as they have information, or a message, that they are sending out.

There are thousands of types of crystals, and each one is very different in terms of their use. Crystals can help get rid of the things in your life that you don’t want, like stress, fear and worry, by clearing them out so that you can create a reality that you do prefer.

A crystal grid can enhance the energy of the crystals, and can be made with two or more of them arranged with some kind of intention. Chris shares that it was through a gridding experience that his journey with crystals truly began.

Crystals can also be correlated with the 7 main chakras, each with their own realm of energy.

He recommends that someone interested in crystals first get some kind of grounding stone, like smoky quartz, which will aid you in letting go of things that no longer serve you. In James’ experience, this type of crystal is also a very good absorber of negative energy.

Chris explains that there are four ways of working with the stones: passive, active, resonating and projecting. With passive, you’re getting some residual benefits by just having the crystal near you. Active work involves putting your attention or focus on it and resonating happens when you start sending the energy back to the stone. After you’ve maxed out resonating work, everything is cleared out and you simply are the energy of the stone, which is what he calls “projecting.”

Like everything, crystals can store information and pick up energy, which means you may want to clear it first. This can be done by leaving them in the sun for a short period of time, or use something like sage to do it. Chris says that you can also make the intention of blessing the crystal and visualize it as being purified to clear it out.

Chris uses crystals because there is always that next level we can get to, and they can accelerate this process.

Any kind of grounding stone, like smoky quartz, obsidian and black tourmaline can be used to decrease stress. To increase abundance in your life, heliodor and peridot crystals are effective and to manifest love, a new business partner or clients, rose quartz and morganite is common. For health and vitality, carnelian and vitalite crystals gets the energy of the body moving.

Crystals have allowed Chris to step up to his own self-expression and power. Use them in your life and they could do the same for you!

Submit Your Question!

LINKS:

Chris’ Website

Episode 023: Zero to Zen: How to Mediate the Easy Way

Episode 018: The Art of Feng Shui in Business with Karen Carter

Episode 082: Effortless Launching  

On today’s episode, James and Phoebe look at launching. When introducing a new product or service, do you really have to “go big”, or can it really be done with minimal stress and effort?

You might feel stuck because you don’t have a support team in place and launching something live adds a certain level of pressure, but if you set the right intention from the start, an “effortless launch” can happen for you.

James’ team had a successful promotion last summer using only emails to sell a $49/month membership product. This generated about $40,000 in revenue, so it was not only effortless, but also lucrative.

He notes that big launches aren’t sustainable or something that can be done every month, or every quarter, as that would lead to a certain level of burnout.

First step, you need to define what a launch means to you. What ingredients, or pieces go into a launch? Giving your customers a free experience with value, content and information will set the stage and create the desire. When doing this you need to identify that problem and address what the possible solution is. Once the offer is presented and objections are addressed, a deadline has to be set. By offering the right offer to the right audience, you are giving them the opportunity, or reason, to take action now!

Most people online are sharing their top-level sales numbers, which often leads to comparison. It’s easy to fall into this trap, but are we really comparing the same things? It’s important to know all of your numbers when launching, including such items as refunds, affiliate payouts, advertising costs and more. Knowing how to minimize your costs will make your next launch more efficient and improve your bottom-line.

Launches can take a lot of time to manage and then build rapport with your community after the promotion, which is why Phoebe says you need to consider the opportunity cost of everything involved.

Give yourself permission to do less! It’s easy to keep adding more elements to your launch, but what is the minimal amount of components needed to generate the desired results? This known as the “MVP”, or minimal viable product/promotion).

At the end of the day, the offer is 99% of it. Marketers may have a great product, but they can struggle with communicating how it will solve the problem for someone.

There are three P’s to an offer: the promise, price and the process. The promise is the transformation, results or way out of the problem they are experiencing. Price is the actual cost of the offer, and the process is how you are fulfilling your promise and delivering (via online courses with modules, bonuses, video training, resources, etc.).

James feels that if you actually listen to what your people want, putting together an offer becomes really easy. A great offer isn’t just great because the customer gets what he or she wants, but because you’ve communicated it effectively to the person. This is why knowing your audience is so crucial!

One of his highest converting launches had no sales page and people were directed to a checkout page with no sales script, after having been directed there from a webinar. He likes to use this classic framework, of “here’s what I’ve got, here’s what I’ll do for you and here’s how you get it.”

An important component to add to this is irresistible urgency by setting a deadline. However, you don’t want to cheapen your brand by discounting your offer. Instead, add to the offer by stacking it with content and items that make it unbelievable to those that are buying it.

All ready to launch your product? Consider what’s the least amount of work and elements needed to still see maximum results – and give your audience the reason to take action now! 

Submit Your Question!

LINKS:

Episode 009: The Launch Aftermath

Episode 081: Non-Salesy Copy That Converts with Ray Edwards  

On today’s show, James and Phoebe are joined by Ray Edwards, a sought-after copywriter, author, speaker and communications strategist (and true legend!) who has worked with some of the most recognizable names in the industry. Ray discusses the conflict we often have about wanting to be of service to others while making money at the same time, the distinction between manipulating and persuading your audience, and so much more.

James feels that everything comes down to copy, and to improve any aspect of your life, communication has to be involved in some way.

Ray started his journey by entering the radio business at the age of 14. He realized from the beginning that it was the salespeople, and not the on-air personalities, driving the nice vehicles. He befriended the sales staff and their clients and began coming up with promotional ideas and writing ad copy for them.

After 30 years in the radio business, Ray recognized that technology and the Internet were changing the way content was being consumed. He knew he had a talent to create copy that motivated people to buy, and he transferred this skill to the online world.

Ray missed being on radio and got into podcasting, by hosting his own weekly show. He shares that the medium has had an enormous impact on his business, and that it allows him to get in his audience’s ears, without censoring his content.

He’s an introvert, which has been both a struggle and a gift, and he’s had to manage how much time he’s in and out of the spotlight.

Ray believes that copywriting is like any skill; there are people that are born with an innate talent for it, and there are others that have to work to get good at the art. Someone can get good at copywriting with enough desire and practice, but he feels that to get to the level of being great, it takes a special gift.

James wrote his own copy for 9 years and hired out for it during his last launch. He was always resistant to doing this, but admits that he could really see the difference in the quality of work done by a professional copywriter versus his own.

To Ray, copywriting is simply constructing language in a way that persuades people to either believe something you want them to believe, or do something that you want to do.

He stresses that you must learn to sell; if you don’t, you’ll no longer be in business. However, it’s important to do this in a humane and heart-centered way while coming from a place of service. The most effective selling happens when you actually care about the people that you’re selling to!

Ray adds that it’s good to want more money and to succeed in business. This means that you’re really helping people over the long-term as they keep wanting to give you money for what you do.

James says that people don’t value what’s for free and there’s something magical that happens when someone steps up to invest in something, and his or herself. In fact, most of his testimonials come from his paying clients, not someone that got the product for free.

Ray does put quality content in his sales copy though to give to his audience something for free, as a way of compensating them for their time to read his material.

There is a line that is fairly visible between ethical and “salesy.” To Ray, it comes down to the intent of the seller, and also his or her ability to accurately assess how helpful the product is to the purchaser.

There is a difference between manipulation and persuasion. Manipulation uses external pressure, such as embarrassment, to get someone to do something. With persuasion, internal pressure is used and it highlights the true inner need that the person has

Ray realized early on that as an individual providing services, he could only work with so many people. For that reason, he started offering products to help multiple people, starting with group phone calls and leading to courses that people could purchase to learn from him.

Storytelling is one of Ray’s favourite topics and he says that you absolutely must use it because it’s the most powerful way of communicating with, and persuading, others.

He learned from Donald Miller of StoryBrand that a good story has a character with a problem, who meets a guide that offers a solution and a plan. The character can either follow the plan and enjoy the success, or not do this and meet failure.

Ray says to make sure the story relates to the listener you’re selling to; you’re not the hero of the story, they are. Also, the story you should tell is the one you’re most afraid to!

If you try to “squeeze” your brain for a story, it will refuse to co-operate in these moments. Every time a new story happens to him, Ray writes it down to refer to later, and he uses bullet points and tags the themes to remind him of what the story is about, or what lesson it is trying to teach.

It’s the seemingly small or insignificant stories th

Episode 080: Stop Surviving & Start Living with Dr. Mcayla  

In this episode, James and Phoebe are joined by Dr. Mcayla, a licensed psychotherapist, Brain Training and MindSet Expert and an EMDR specialist. Her online programs and guided courses help people to change their brains, to remove negative core beliefs and to draw abundance into their lives. Today she shares all about self-states, what to do when you get triggered and ultimately, how to gain a deeper sense of awareness.

Like most clinicians and therapists, Dr. Mcayla shares that she grew up with dysfunction but didn’t really know what her story was until she was asked to speak about it at an event.

She realized that she grew up with certain lies in her head about herself. Not wanting to ignore it, she was curious to understand herself, while helping others. This led to the study of the brain and neuroscience.

Dr. Mcayla didn’t just want to train people to manage their lives, but rather to start real change with them. She wanted to find a specific modality to specialize in, which led to EMDR, or “eye movement desensitization and reprocessing.” This modality focuses specifically on core beliefs, and how we can actually change them.

Although the brain is often talked about, she notes that the mind isn’t and there is still a lot to learn about the psyche.

She shares that as we grow up, we’re constantly defining ourselves, especially during deep sleeps or when in REM mode. This is done so that our brain comes up with some sort of solution of what it says about ourselves. However, as a child, the brain doesn’t have much logic and we end up filling in the gaps. We often do this with distorted truths that become our core beliefs. This is an issue because as we get older, we don’t go back and re-assess these beliefs to determine if they are in fact true.

95% of our actions, feelings and behaviors come from the subconscious mind, but not many of us know what we actually have there. Dr. Mcayla stresses that there’s a difference between what we know to be true, and what we feel to be true, and she says that a core belief is anything that feels true to us.

Our core beliefs create a guideline to what’s possible, but our egos will resist anything that challenges us to grow as it’s programmed to help us survive. This is why most people have learned how to survive, but few have learned how to really live.

James survived by being invisible when he was younger, which is a big contradiction of the personal brand that he is today. He admits that it’s taken a lot of mindset work for him to get to the point where he is today.

Dr. Mcayla’s work also focuses on self-states, or the bundles of information that are living in our subconscious minds and make up a memory. When we are resistant or fearful, usually it’s because of these self-states.

The role of the subconscious mind is to look and appear normal in society, at all times. For that reason, it will push back memories that don’t make us look good. However, these thoughts are still very much active in our minds.

She explains that we can’t lose our self-worth, but when things happen in life we feel like we have, and we’ve suddenly become “not good enough.” We then spend the rest of our lives trying to become worthy again, which becomes a cycle.

Society doesn’t define our truths; what defines us is the kind of person we are. We can’t trust our perceptions as they are often not based in logic and can be distorted. Dr. Mcayla notes adds that if we don’t gain self-awareness, then we’ll simply accept our present circumstances because we are looking at them through a distorted lens of the past.

EMDR allows us to reprocess a memory associated with a belief by using bi-lateral movements. The ultimate goal of EMDR is to open up communication between the conscious and subconscious minds and James found that it gave him a deeper appreciation of how much importance he was giving the opinions of others.

Dr. Mcayla reminds others not to take their perceptions to be real. Never stop wondering and asking questions; stay on your journey as we can be either in survival mode, or be truly living!

Submit Your Question!

LINKS:

Dr. Mcayla’s Website

Episode 071: The Power Of Your Story

Who Moved My Cheese? by Spencer Johnson

Episode 079: What's Missing?  

In this episode, James and Phoebe explore what’s really needed to take a new business to 7, 8 or even 9-figures. Is this even possible, and if so, what’s holding you back? Grab your pen, because today they’re sharing the essential ingredients that will get you to that next level!

First, it helps to define what success means to you. You really can’t have money as the only measure of this, as you’ll have to weigh the costs associated with achieving a certain level of “success.” This could include considering the sacrifices you will make to your health.

Entrepreneurs are always building their businesses or vision, but tend to never really stop to consider what it will look like when finished.

To Phoebe, confidence and an openness and ability to sort our your personal stuff is a key ingredient of success. James notes that true confidence comes when you have self-worth. If you’re always driven to compensate for worthiness, what you get will never really be enough. Confidence is a state of being, and it can’t be described until you have it! This also ties into acceptance; both of the good and bad sides of yourself.

Taking full responsibility for everything that happens in your life is a lot harder than you may think, but necessary. Don’t play the victim, and stop blaming the economy, politicians and even technology for where you are today. It’s up to you; take action and responsibility for your own results!

Patience and the ability to commit to the long game, instead of looking for instant gratification, will help get you to where you want to go in life. A lot of times, by taking action just to do something, you’ll be inefficient and no further ahead. Know that your success is inevitable, and don’t let the fear of it not working out steer you, which will ultimately steer your results.

A commitment to yourself and what you want, as well as to the service of others, is a common characteristic of successful people. Often we minimize what we know and our gifts because our gifts are what comes the most easy to us. Use them to help others and have them impact someone else’s life, which is an extraordinary experience. As well, having compassion for others, and being able to put yourself in their situation, is a key ingredient that entrepreneurs are often missing.

A big piece of being an entrepreneur is financial, and you have to get comfortable with asking for money, or your worth. This can be the scariest part of this whole process (but also the most fun). The transformation starts at the transaction and you really just have to get over this fear and ask!

Submit Your Question!

LINKS:

Episode 071: The Power Of Your Story

The Rise of Superman by Steven Kotler

Episode 078: What It Takes To Launch  

On today’s episode, James talks with Online Business Strategist Zach Spuckler about the major mindset shifts he has made over the last year that’s enabled him to grow his business exponentially. Zach also shares an effective alternative to doing a really big launch, which you won’t want to miss!

When Zach first joined James’ Inner Circle Mastermind a year ago, he worked by himself and had just hit the 6-figure mark in his business. He now has a team made up of multiple people, but notes that it was the inner work he did that allowed him to expand to this.

Zach admits that he used to be a workaholic, and that his health started to suffer because of this. He had to step back and ask himself why he originally wanted to start the business, which was to have freedom. Here are just a few of his major breakthroughs:

Hire a team

Hiring his first VA helped give Zach the systems, and space to grow. During his last launch, he realized that hiring was never an external issue, but he was so busy working that he didn’t know internally what he really wanted.

He says that it’s not difficult to find exactly what you want when looking for someone to help; be clear about what you want and need, and put it out to your online community!

James believes it’s important to ask yourself what it’s costing you to not hire someone. How could you fill that time and space by doing something else that focuses on the big vision of your company and drives revenue?

The internal struggle may get quieter at the level you’re at, but it will start back up again at the next level and will always be there in some form or another. When you think that you’re ready to hire somebody, Zach recommends you trust yourself to take the risk and to handle the fallout if it doesn’t work out, or find people to support you if this should happen.

James feels it’s important to know that a lot of people have an illusion that they have to get rid of the fear around hiring or investing in themselves before doing it, but this just isn’t the case.

Entrepreneurs are rewarded for taking the risks

Remember that other people will love doing the tasks that you assign them, and you don’t have to feel guilty for giving them work. Zach says it was important for him to understand that his team wouldn’t resent him for this and they respect him for giving them work and paying them for their time. As an entrepreneur, you can actually enjoy your life and business, while at the same time empowering your team to grow with you! James likes to remind others that part of the “work” is actually resting so that you can recharge yourself.

Charge more money

As Zach has “levelled up,” he charges more so that he can create intimacy with his higher-level clients. By charging more, he also attracts the right clients. If you don’t increase your prices, he says that the only thing you’re doing is de-valuing yourself in the process.

James adds that so often people base their pricing on what people will pay for the product or service, which can be a mistake as there will always be people that can, or can’t afford it at every level.

Zach realizes that as his business grows, everything he does has an opportunity cost and his time is limited. He is careful not to undercharge so that he can continue to serve others through his business.

Pricing really comes down to valuing yourself and it’s important to have a logical conversation with yourself and know the true value of what you can offer.

There’s an easier (and lighter) way to launch

Zach notes that so many people get paralyzed by the thought of launching. Webinars can take many months to perfect, and video series can be expensive and time consuming. You don’t have to get overwhelmed though; by doing a challenge (or a “week long event” as Zach likes to call it), you don’t even have to charge people money for them to have the opportunity to see what it’s like to work with you.

When doing a challenge, you just have to show up, give them simple step-by-step tasks and let them prove to themselves, and you, that transformation is possible.

Remember, people want to be sold to on the last day of the event, just because you’ve shown them what’s possible. Show your audience what you can do for them and let them decide if you’re a great fit or not!

Submit Your Question!

LINKS:

Plan & Build Your 5-Day $10,000 Challenge-Style Launch

Episode 077: Tapping Into Abundance  

On today’s show, James and Phoebe are joined by Melanie Bundock, an Emotional Freedom Technique practioner and creator of the Tapping Into Abundance online program. Melanie shares what EFT is all about, as well as taking listeners through an actual tapping session that can help shift emotional states and release any blocks that might be present!

Melanie has worked with James, using EFT to help him with the stress and anxiety he has around flying. Phoebe shares that she’s had experiences with EFT as well and recently has seen some positive results from it.

Melanie says that as humans, we are all governed by our emotions. EFT is used to free us from our emotions and it has a many benefits associated with its use.

She was a licensed therapist offering reiki and reflexology, when she noticed that clients were coming to her with emotional-based problems. She became fascinated with EFT and trained to be a practitioner, so she could use it with clients.

Melanie adds that EFT is about getting to the root cause of the problem much quicker, and it often has longer last effects than other methods. It involves tapping with the fingers at certain points of the body, which relate to different emotions.

Tapping can be a useful tool for entrepreneurs, as they often feel stuck or that they’re not good enough.

When not feeling good, it’s key to be aware of this. When you are aware of your emotions, that is the first step and you are then able to do something about it. EFT can help you feel more calm, inspired and motivated, and with tapping you are able to choose your feelings.

Melanie herself has gained awareness around the emotions surrounding money. When we’re able to spend freely, it feels good, but when money is lacking that is when anxiety, worry and stress starts to creep in.

Her recent course launch was a great success, with many participants having breakthrough moments, particularly when they realized the different money stories they had been carrying around with them all of their lives.

She notes that when we take bold, inspired action without fear, like she did by releasing her course, that is when the rewards come.

Melanie uses tapping with a vision board, as well as visualization, to help her clients get back into alignment with their visions.

There are many common stories that people tell themselves that will keep them from abundance. Some examples are, “Money doesn’t grow on trees,” and “You have to work hard to make money or be successful.”

There can be an element of guilt felt when money comes too easily, and a tapping session can clear these beliefs and bring back the state of possibility!

When using tapping, one first must acknowledge the problem or belief. This is similar to finding a weed that needs to be uprooted from a garden. Once they are cleared out, positive language or affirmations are incorporated into the session. It’s helpful to determine on a scale of 1 to 10 how true the belief is to you, and to monitor your progress throughout the session.

If something is upsetting you emotionally, you can try tapping. Give it a go, because you never know where this technique could lead you!

Submit Your Question!

LINKS:

Melanie’s Website

Melanie’s Online Program, Tapping Into Abundance

Episode 076: Breakthroughs with Surveys  

Are you marketing yourself online and feel like your message is falling flat? Maybe people aren’t getting your offer and you’re looking for a way to connect with your audience? On today’s show, James looks at how using surveys (the right way!) can lead to more effective messaging and more sales. He shares the right questions to ask, how to ask them so you’ll get people to actually fill out your survey, the software he recommends and most importantly, how to properly interpret the answers you receive.

Your online niche is most likely always evolving, and surveys are a powerful way to stay in touch with your marketplace.

When it comes to strategies to use with your surveys, Ryan Levesque has an excellent book, Ask. In his book, he talks about the “one question” survey, which simply proposes the following question:

When it comes to _________, what is the number one biggest struggle or frustration you have right now?

Your job is to get really specific on the topic when you ask this question. The more specific the phrasing is, the more specific answers you will receive.

When you give your audience specific instructions for completing the survey question, ask them to be as detailed as possible and try to deter one-word answers such as “time” or “money.”

By having this question by itself on a page, it’ll have the full attention of the reader. There are follow-up questions that James notes can be used effectively as well. If you ask for the person’s name, email and phone number, but make this optional. The people who do give you this information will be your more qualified prospects!

 James’ six-question survey:

1. Have you ever tried _________? If no, why not?

Asking this will qualify the prospect, and the “why not” part gives you a list of the person’s objections.

2. What is the biggest obstacle or struggle that you are currently facing?

Here you are looking for the problem, or source of pain for him or her.

3. What are the negative consequences of this struggle?

By digging deeper, you will discover why it’s such a problem for them and what they are afraid will happen.

4. What is your ideal solution to this problem?

When this question is answered, they actually tell you what they’re looking for which is extremely valuable information for you to have!

5. What are the positive consequences and results of solving this problem?

This will tell you where they are heading, or what they are moving towards, in their own words.

6. If you had the chance to ask me one question, what would it be?

 Towards the end of this podcast episode, James actually gives the one question that people ask him most often, as well as his answer…

You can use either the one-question survey, the six-question one or a combination of the both. It’s important though to only send whatever you decide to use to your own list or community. Asking another group of people to complete your survey might not lead to answers from your ideal client.

There are multiple software platforms you can use to create your surveys, including Google Forms, which is free. However, James’ recommends looking at Survey Monkey or Survey Funnel, which have more features and functions, as well as the ability to ask just one question per page.

How do you interpret all of the survey results? First, read them all. It helps to print them out and read the question each time out loud, followed by the answer. Better yet, you can have someone else read them to you. The important thing is not to judge the responses, and to just be present with the words. Someone might not be able to fully communicate what he or she is trying to say with just words, but you can still feel the energy or emotion behind the response.

It is helpful to tally the answers to see what’s the most popular problem that others are facing. James created a big poster board and explains how he used it to analyze the problems and possible solutions. Interpreting this information could lead you to your next offer, course, podcast episode, blog or email to your list!

Ultimately it’s not about the quantity of completed surveys received, it’s all about the quality of your interpretation and how you are able to use the information in your business. 

Submit Your Question!

Share Your Review on iTunes!

LINKS:

Getting Started With Surveys – James’ Free PDF or text “survey” to 5202177548 

Ask. by Ryan Levesque

Episode 075: Launch Your Podcast  

To celebrate more than a full year of episodes for The Mind Your Business Podcast, James and Phoebe share what did, and didn’t work for them. Launching your podcast is a big deal, and today they give you 8 simple (but effective) strategies to help you launch your very own show!

A common mistake made by podcasters is not launching their show sooner. Both James and Phoebe admit this was the case for them, as they recorded the first episodes in September 2015, but waited until January of the following year to air them.

For James, podcasting was a transition as he was used to filming YouTube videos, in a much different style than used in the podcast medium. Like anything, it takes a little bit to hit your stride and podcasting is no different. After 10 to 12 episodes the recording process becomes more natural, but the key is to just start and launch it!

8 Strategies For Launching Your Podcast: 

1. Strive to get into iTunes “New & Noteworthy”

Higher exposure on iTunes will help get your name out to more people. Over the first 8 weeks, maximize both the amount of episodes you have as well as the downloads by listeners, many who will “binge listen” to your new podcast content.

It’s a good idea to do your research to know what category to list your show in, as well as for what title, keywords and images you should use. Looking at what other podcasters are doing is one way to verify that you’re on the right track when it comes to these details.

2. Batch as many episodes as possible

Batching many episodes right from the start allows you to launch with a good amount of content for new listeners (minimum 5 to 10 episodes) and to have plenty to release over the following weeks. This will allow you to build a strong following going forward and it gives you a better chance of having the iTunes algorithm recognize your efforts over those first critical weeks and months.

3. Have a pre-launch promotion

Like a product launch, with a new podcast you need to get the word out! Build anticipation for your upcoming launch and let future listeners know what they can expect.

If you need to decide between multiple tag lines or images, you can put it out to your Facebook community and ask followers to vote for which ones they prefer. The pre-launch will not only get others excited, but it will get you excited and give you momentum for the launch. You can do many other things like emailing surveys to your list about what topics they would like to see covered, as well as investing in paid ads to promote your show. You can also retarget visitors to your website and even create a Facebook group specifically for listeners.

You don’t to have all of your promotion strategies planned out in the beginning, and just as your podcast will evolve, your strategies will too.

4. Include a “call to action” download in every episode

Having clickable links in the show notes to resources mentioned during the episode can be valuable for your listeners, and including opt-ins can build an email list for you to communicate with regarding the podcast.

Listing past, and future episodes (once planned out), in the show notes can boost your downloads as well as the anticipation for upcoming content you’ll be releasing.

5. Hire a podcast editor

It can be a lot of work to do all the post-production tasks associated with your podcast, like editing, mixing, uploading and show notes. By outsourcing these tasks, you’ll free up more time to devote to other things like the promotion of your podcast. Just make sure you have an upfront discussion with the person you hire about your expectations to ensure the show notes are written in the style you want, as every show can be different.

6. Set a schedule and be consistent

To not get overwhelmed, releasing a new episode once a week is a good frequency to start with it. Focus on quality over quantity when it comes to your podcast!

7. Repurpose your show on other platforms

With a podcast, you have a powerful opportunity to leverage your content using different channels, such as reposting audio to YouTube as video. Look at all of the various options you can use to promote and drive traffic to your podcast.

8. Host a review contest

A contest can provide incentive to your listeners and give you a big boost right out of the gate! The right contest can get you well on the way to 50 to 100 reviews on iTunes, and there are many options out there to help you create an effective giveaway.

If you’re an online brand or influencer, you NEED some sort of way to put your content out to the world. Make sure to listen to Episode 061: Harnessing The Power of Podcasting to hear the various pros and cons, and to see if podcasting is right for you!

Episode 074: Something About Nothing  

Today’s episode is about….nothing! Well, there’s no structure or 7-step checklists in this one, but James and Phoebe do have a candid and casual conversation on everything from fear, the problems with goal setting, what part passion plays in success and so much more!

Do you have a fear getting in the way of launching your own podcast, product or business? Phoebe is working on this herself as she’s changing directions in her own business. To get over it, she’s learned to trust herself and realize that the fear is part of her entrepreneurial journey.

James adds that if your product doesn’t sell or “flops,” it doesn’t mean anything at all unless you let it. Consider what’s the worst thing that can happen, and then come up with contingency plans based on this.

Silicon Valley has a saying: fail fast, fail often and fail forward. You need to be the scientist in your business by always hypothesizing and testing things to see what works, and what doesn’t.

Goal setting can be a trap that we fall into in that a goal has nothing to do with who we are personally. It really just identifies what game we want to play, and when you’re able to detach from the outcome of your goals, you will start to have more fun.

If you do what you’re passionate about, like helping others, then business growth is a natural by-product.

You only learn by doing, and failing in the process. From a mindset perspective, there has to be a sense of “knowing.” You’ve got to lead with this and let it guide you!

According to James, self-doubt is the number one thing that’s keeping you from getting what you want.

Blend what you’re passionate about with where you can provide value, and most importantly, where you can get paid (because it’s a business after all)!

Phoebe likes the idea of getting good at something and then it can become a passion, rather than pressuring yourself to determine what your passion is. James shares that action will help you get more specific on what your true passion is.

James notes that an entrepreneur is the person who is always seeking the new opportunity, and he contrasts this with someone who is just a business owner.

There is a direct correlation between being successful and the ability to reframe something that happens. There is always a positive in every circumstance.

When the thought of sharing something online scares you, this is a good sign. When you start to reveal these things to others, you connect on a deeper level, but there is also a way of sharing too much online that can be counter-intuitive.

Submit Your Question!

LINKS:

How to Set Goals that you Actually Accomplish

Patty Palmer, Deep Space Sparkle

Cal Newport

The E-Myth Revisited by Michael E. Gerber

Episode 073: Rocking Live Events  

Are you looking for inspiration to host your own live event, or do something different with the ones you are creating? In today’s special bonus episode, James talks with Sage Lavine, CEO of Conscious Women Entrepreneurs and host of the International Women on Purpose summits. Sage shares her expertise on how you can crush it from stage, regardless if you are an introvert or an extrovert!

For about the first 8 years, James’ entire business had been made up of online courses and digital training. In the last year he’s made an effort to make it more in-person with his community, and he and his team recently just hosted the largest live event that they have ever done.

Sage notes that bringing yourself to the people that you serve is nourishing, and the attendees are really looking for a sense of belonging. Leaders are also being called into their truth or message and they need support from other people that are up to big things in the world today.

Sage started her million-dollar business in her living room, with 12 other women sitting around on purple couches. She feels that it all comes down to desire, and if you want to be in front of your people she highly recommends doing it.

There’s feedback that you get from a live room that you’re not going to get online, and “connection is currency.” This feedback can include success stories from people that you have impacted.

In a room there is more judgement than there would online. This can be scary, but Sage explains how judgment doesn’t necessarily have to be a bad thing.

When hosting an event, having a partner to “have your back” is important.

In order to drop the barrier when you get onstage, you need to be credible and then just be human and connect with the people that you’re speaking to.

You don’t have to be an extrovert to be on stage, and “hot seat” sessions and lunches allow for others to interact and form relationships. Unlike a lot of times online, relationships formed in-person can be deep and last a lifetime.

You have to flip the fear you feel when speaking and make it your friend. Sage says that when you feel the fear physically, such as in your throat or chest, it’s actually a reminder for you to connect with those that you are serving.

The fear that no one will show up to your live event is a common one, but live is a much different game than online. On a few occasions Sage had just one person show up for her speaking engagements, and in both cases she was hired by the person. 

When you’re live, you don’t need many people to show up. Remember that leading events brings you credibility!

Her favorite ways to fill a room include plugging into groups that are already meeting or contacting places like day spas that can help get the word out to people you want to reach.

You don’t need to put together a full day of content when just getting started, and Sage recommends hosting two-hour events to start.

She believes that the world is hungry for more introverted leaders, like James, because they tend to be more connected to themselves and a deeper truth. Whether you’re introverted or extroverted, your people will find you.

In her years of extensive study and training others, Sage has noticed three different types of leadership style: the facilitator, the stage/spotlight and a hybrid of both.

Once you know your type, you’ll be more easily able to market your workshops accordingly and the right people will come.

A live event can transform lives, and that also includes your own. Your clients are waiting for you and not just someone like you. Get out there and keep rocking it!

Submit Your Question!

LINKS:

Sage’s Workshop Leadership Quiz

Sage’s Website

 

 

 

Episode 072: Manifesting Miracles with Lana Shlafer  

In this episode, James and Phoebe are joined by Lana Shlafer to talk all about manifesting miracles. Lana is a coach, author, mastermind facilitator and online program creator, and she shares the four modes of visioning that she uses to deliberately focus on what she wants in life, and how you can do the same!

Lana came to the United States at the age of 12 after growing up in communist Russia, where she says she wasn’t exposed to concepts like manifesting miracles and spirituality.

She graduated with a degree in Political Economy from Berkeley, which led to a 6-figure salary in the financial services field. Despite this, Lana says that she was absolutely miserable.

“I worked so hard to get to this point, that it was always a carrot in front of me”

She left this job and moved to Southern California where she got a position as a success coach at a university, but made much less money doing this. This was her first taste of making an impact in the lives of others though, which she really enjoyed.

Lana studied yoga and she taught it in Mexico, and then went to grad school to study psychology in order to find her own happiness and fill a void that she had felt ever since she was a child.

After meeting her husband, with the assistance of a mid-wife she had twins that were born 33 hours apart. After living through miracles such as this, Lana wanted to teach clients how they too could create miracles in their own lives.

“In the mind stuff, that’s where the root of everything you want is”

To her, manifesting is actually being deliberate about what you create instead of doing it by default.

Like the quote by Einstein, you have to decide whether nothing is a miracle, or everything is, according to Lana.

“Miracles are things that haven’t happened yet; they are those sparks of inspiration”

She also says you need to understand the meaning of what’s happened to you and why it did, and once you do this you can actually derive the benefit from your experiences.

Lana believes you should celebrate things that seem small, like finding a penny, and the ways in which you attract elements of what you want.

In her corporate role in the financial world, she shares that she was hard on herself and later realized that she was trying to hide a feeling of unworthiness. This led to her going from being a star analyst with the company to not being able to even function.

Lana admits that she was suicidal at this point and that until you too hit rock bottom, it’s hard to make those drastic changes in your life like she did.

She wants people to not just take her world on what she teaches, but to try it out for themselves to see that it will work in their lives too.

“Only experience teaches; words don’t teach”

Once you realize that you are actually in charge of everything that happens in your life, you will see that we all have filters through which we perceive any circumstance.

Lana adds that pain is an amazing teacher and it puts your back against the wall. Necessity is the mother of invention, but pain is the mother of transformation.

She uses all of her experiences, even the painful ones, to create a life that is tailor-made for her, by her.

Lana teachers other to slow down the momentum of undesirable things and add positive momentum. You can do this by meditating, going to the beach or doing something that you enjoy and just allow this to happen.

“It doesn’t matter what you do, as long as you step out of the patterns of thought that are keeping you stuck”

The more she allows herself to receive support from others and let them do what’s in the zone of their genius, the easier her life and business has become.

Lana’s Modes of Visioning:

Guided Imagery ("Visualization")

Often referred to as visualization, you receive the idea and recognize when it’s a great light or a red light. She creates a movie in her mind and focuses on the feeling more than anything.

Written Visioning (“Scripting”)

This is where you put your intentions down on paper and describe how you want to feel. The act of writing it all down makes it more tangible!

Spoken Visioning

Again, how do you want to feel? Speak it out to yourself through affirmations, or to others in the form of a mastermind group.

Creative Expression

You can express your vision in a non-verbal way, or without written words. For her launch, Lana found a creative way to represent the participants on poster boards as an act of celebrating her accomplishments.

Look for your own way of visioning and when you can deliberately focus on it, it will feel good and you’ll be on your way to manifesting your own miracles!

Submit Your Question!

LINKS:

Episode 071: The Power of Your Story  

Everybody has a story, and on today’s episode, James and Phoebe explore why authentically sharing yours is so important to what you do!

James admits that he has gotten by for 9 years without telling others much of his own story, but whenever and wherever you speak to others, the audience will be asking themselves why you do what you do. For this reason, your story becomes a powerful context that can entertain, educate and ultimately put all of their questions to rest.

“When you get clarity on (your) story, you get clarity on why you do what you do”

Although Phoebe hasn’t been broke or homeless, she’s suffered losses and personal heartbreak in a different way that allows her to connect with others.

When selling, online especially, you need to share your truth so you can build that “know, like and trust” factor that is needed with others.

James realized that him minimizing his story is actually part of his story, and he figured out why he was doing that, which in turn has become a big part of his story as well.

There are questions and prompts you can ask yourself, which will help you uncover your authentic story:

How did I learn to survive? When did I actually start living? What was this defining moment?

To answer these questions, you have to take a step back and look at the big picture that is your life, all of the events, and string them together to discover the meaning.

James grew up with the belief that image and reputation was everything, as a result of his family being in real estate in a small community. He was giving other people’s opinions so much power that in high school he made himself “invisible.”

In his 20’s, he came to realize how small he was playing by having a personal brand, but still trying to be invisible at the same time. He found out though that everyone he was afraid was judging him was just as scared of the same thing happening to them.

As a follow up question to “How did I learn to survive,” you can ask yourself what has been the impact of that survival mechanism. What is the negative consequence and what does that keep you from?

From a young age Phoebe was taught not to show emotions because they are a sign of weakness. Her defining moment was her dad passing away when she was 18 years old. The messages she told herself was that the people that you trust and love the most will always leave you. She survived by not trusting people, or letting them into her life, which eventually led to her appeasing and caring for people so much so they would love her and wouldn’t end up leaving.

James believes that we often don’t tell our story, or minimize it, because we’re trying to hide a piece of who we are. We’re afraid that if we share that, something bad will happen. However, it’s in the revealing of this that we can have the deepest connection with others.

If you’re in the personal brand space, your story is so essential. Don’t make the mistake of minimizing it!

Submit Your Question!

LINKS:

Episode 015: Scary Sh*t

Episode 070: Do You Create Your Own Reality?

Slack

Dan Martell

Episode 070: Do You Create Your Own Reality?  

Today, James and Phoebe share their thoughts on whether or not we’re able to create our own realities, while discussing the role and importance that our beliefs have in this entire process.

There’s an old saying that information, plus motivation, equals change. We’ve been raised to believe this, but for most people it just doesn’t work.

When considering the concept of reality, there’s a law of duality that states that the opposite exists for everything in this Universe, and one thing can’t exist without its opposite. When he’s sad or frustrated, James reminds himself that it’s those times that will make him appreciate the good ones.

As humans, we tend to put labels on everything and we can say that our physical reality actually requires our consciousness in order to make these differentiations and distinctions. Therefore, everything out there is only an interpretation that we have given it, but has no inherent meaning.

He shares that when we experience an event, we then create an interpretation and from that interpretation we then create a belief, which really does lead to us creating our own realities.

We all have beliefs, but the problem is that we don’t see them as beliefs. When James attended a Tony Robbins event and was asked to write his down, he had trouble as he didn’t walk around with a knowingness of what his beliefs were.

A belief is simply a statement about reality that you think is the truth, versus just a truth. This literally colors how we see, experience and interpret the world outside of us. If we can stat looking at these beliefs, then we can have a real lasting change and impact in our lives.

Our beliefs lead us to conclusions about our identity as a person, such as, “I’m not enough”, or “I’m not worthy.” When people believe that they are not worthy until they are the best at something, their whole life will be run by that belief.

You create the beliefs, and that means you are the creator of your life and your reality. This means that if you alter your beliefs, you begin to alter your reality and begin getting the results that you want!

Submit Your Question!

LINKS:

Episode 012: How To Get Motivated

Episode 069: 13 Habits for Manifesting More Money  

On today’s show, James and Phoebe look at 13 habits that you can start using today to manifest more money, and more importantly more abundance, into your life.

We all manifest what comes into our lives, but how can we hone and refine this? James manifested a Tesla car recently and shares a great story on how this came to be.

The desire helps you identify what you truly want, but to truly get it, you have to act as though you already have it.

Instead of trying to manifest more money, look at what you would do with the money. How would you spend it and what kind of experiences would you create for yourself and your family?

James used to think that having more money would solve his problems. However, if we’re thinking this way, we’re actually doing things backwards and not manifesting abundance.

For 2017, Phoebe is looking to create the experience at her home where she feels safe and secure, as well as being connected with friends. She’s doing this instead of worrying and focusing on what products she’ll be creating next year.

13 habits to manifest more money:

1) Practice gratitude

Gratitude is what unlocks it all, as it is the attraction vibration. If we are talking about attracting more money, then we want to be grateful for the money that we do have. If you’re an entrepreneur, try looking at the revenue you have generated and realize that the money you created can be huge.

2) Identify all the negative beliefs you have around money

If you’re not getting what you want, there’s a belief getting in the way. The challenge is that these beliefs are subconscious, and they show up to you as truths.

One common negative belief is that life is difficult. Thinking this way puts you in a lack mindset and if we hold on to this belief as being true, it doesn’t allow for more money to come in easily. Another example of a negative belief is that you have to work hard for money, and in the past Phoebe thought that when she made money, someone else would suffer.

3) Seek out abundance everywhere

You can find examples of abundance throughout nature: the grains of sand at the beach and the vast amounts of water in the ocean. Abundance is the anti-thesis of lack, which is the only thing keeping you from getting what you want.

4) Use affirmations

An example of an affirmation you can use is, “ All my money is working for me to increase my abundance and joy.” Say it as if you are telling a friend, and make sure you really believe it. This will help you to start re-wiring your brain and changing your thought patterns.

5) Clean out your wallet

Invest in a nice wallet, or even just organize your current one in a way that makes you feel abundant! You can also try filling your wallet with as many hundred-dollar bills as possible and leave a note in it as a reminder that you are indeed abundant.

6) Write out your financial goals

It’s important to have your financial goals placed somewhere you’ll see them every day. There are also exercises you can do with crystals, as well an incorporating Feng Shui into your lifestyle.

7) Get complete with any outstanding debts

If you owe money, not paying back someone that put faith in you to do so won’t help you attract abundance. Put a structure in place to tie up loose ends! If you are owed money, either be in communication with the person or drop the matter so it’s not taking up your energy.

8) Visualize “good” sprinkling down on you

There are many similar mental exercises you can practice to help manifest abundance. Phoebe pictures the roof of her home opening up, with money filling her entire home!

9) Imagine your money flowing outwards

If you pay for something and it’s an uncomfortable experience for you, you need to do some work around this. As you spend money, imagine where it is going and who it is helping. The more you do this, the more empowering relationship you’ll have with spending money.

10) Donate

You can donate time, money, or things that no longer serve you in your life to manifest abundance to you.

11) Save your spare change

By doing this, you’re telling The Universe that money is important to you, and money appearing to you is evidence that more will be coming to you in the future.

12) Be open to different possibilities for how money will come to you

Phoebe writes in a journal all the ways that money could come to her, and James looks at it as a radar screen that he can expand. This is where detachment comes in and things can come to you in ways that you never imagined.

13) Practice manifesting something small

Try bringing in something that has nothing to do with money, such as a small toy or candy, which will help you build your “manifesting muscle.” If

Episode 068: 12 Months From Now  

This is the time that our minds begin to wonder what is in store for us in the upcoming year, and we get to use our creative energy as a way to create our future. On today’s show, James and Phoebe show how you can create an extraordinary year!

For James, planning happens once you already know what the results are that you’re after. You then need to figure out what the steps are to get it.

As humans, we often allow the past to dictate and constrain what we create in the present, which ultimately affects our future.

People tend to get stuck chasing “more” of everything. This can be more work, more employees, more items on the to-do list, etc. The result of this is that you’re still doing the same thing, just more of it. You can only play this game for so long, as you only have a finite amount of time and energy!

He says that to get around this, ask yourself what your next 12 months will look like, but through the eyes of someone who has no prior beliefs, opinions or judgments about what is possible or realistic.

As an exercise, take out a piece of paper and create three columns across the top: “Wins,” “Why” and “Lessons.” Then mentally go through the past year and identify your wins, both big and small, why it was a win for you and what you have learned from each. With these lessons, consider how you can become a better person and grow because of them. Repeat the above process for your “losses.” These will be the things that didn’t quite go as planned during the previous year.

Phoebe notes that with this exercise, you should examine all areas of your life, including spirituality, fun or adventure and health and fitness, and not just look at business activities.

For her, her big win was her recent Sonoma event because it was something that she’s wanted to do for a very long time. The lesson she learned was that imperfect action can create great momentum, and that she needs to trust her intuition more often. Finally, she learned that success comes when she remembers that it’s not all about her, but it’s about service to others.

James shares that not hitting his downloads goal of 1 million in the first year of this podcast can be considered a loss for him. He looks at it like this because the results (about a half a million downloads this year) were pretty far off the goal, but the lesson that he took from this is that they’ll be stepping up the promotional and marketing side of things in 2017.

It’s important to remember that this exercise shouldn’t be used to judge yourself, keep score or compare yourself to others. It’s really about the lessons; the more losses that you experience just means you’ll learn more from each.

The next step of the exercise is to (safely!) burn the paper, followed by saying this affirmation, or something similar to it:

“Thank you for these experiences. I have learned all that I have needed to learn from this. This is it and it is perfect. I now declare these complete and release them.”

After completing this first phase, write down the following question and answer it in past tense:

“If we met up 12 months from now and you had just had the best year ever, how would you describe it to me?”

When answering this question, consider the following: What happened and what new experiences did you have? What accomplishments did you achieve and what was the essence of how you felt throughout the year? What did you do more of and what did you do less of? What made this year great for you?

By doing these exercises, you’re just writing the book that is your life so that you can experience the having of more say in what you create.

Submit Your Question!

LINKS:  

Episode 038: Language Leaves Clues

Episode 067: Taking Imperfect Action

Episode 067: Taking Imperfect Action  

On today’s show, James and Phoebe share five things that you can do in order to step out of your comfort zone and take the action that's needed right now!

Phoebe recently hosted her first live event, and found that the more she thought about it while planning, the more she compared it to other events she’s attended in the past. She found herself getting a block around hosting it this year, as she had planned, and the fear crept in.

James says Phoebe had all the logical reasons as to why she should postpone it to next year, such has giving herself more time to plan if it was held in 2017, but what about all the people that were waiting for her to do this and would want to take part?

Her turning point was when she started making it about other people and not herself. The more she let go of it and knew, trusted, and expected it to be the right event for the right people, that’s when everything opened up for her. She took action despite her belief or story of it having to be perfect.

James believes that people often wait for things to be perfect first to do it, and they really need to make it perfect in the doing of it, which is backwards to how most of us think.

Five things you can do now to take action:

1) Soften perfection

A lot of people have a great idea for a launch or product and want it to be an instant success. James let go of doing this a long time ago and attributes this for why their business has kept growing. He’s never looking for the “home run”, but rather consistent base hits.

2) Create a deadline

We often throw deadlines out in life and don’t follow them, but having a firm date is really key to following though on what you plan on doing.

3) Put some “skin in the game”!

In Phoebe’s case, she had the platforms of a podcast and social media to declare her intentions of hosting the event by the end of 2016.

4) Remove all reasons or excuses

Start by at least identifying the reasons or excuses for not taking action, and remember that you can still produce the results you want despite of them.

5) Make it about the customer or end user

By making it about being of service to others and not just about yourself, you make it easier to take actions towards your goals.

Throughout the two days of Phoebe’s event, a common theme that kept coming up was that she was doing the best she could. She realized that she needed to appreciate the present moment and be proud of all that she had accomplished.

To James, the most effective way to serve is to show up and be the person that your customers aspire to be.

If we delay and try to take action that is “perfect”, we’ll always be doing things that are safe and in our comfort zone so that we won’t face potential rejection. However, the real magic happens just outside of our comfort zones.

Scheduling the event and recording the podcast commercial announcing the event was really Phoebe’s first steps outside of her comfort zone in this experience.

For the launch of James’ signature program, the message is similar to that of this podcast in that we always have to start with mindset first.

Business by Design was an idea that he had since 2013, and he finally was able to get around a block he had around the name when he started creating the outline for the beta version. James feels the right name came to him at the right time because he took the inspired, or right action.

Success doesn’t have to do with a high level of energy expenditure, but rather a high level of courage and faith. Getting the right feedback was important for James and has helped his team almost beat the numbers of their last launch in less than two days of the cart being open.

If there’s a commitment to excellence and to your customers’ success, then the rest will follow. Perfectionism is just another form of procrastination!

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Episode 066: Random Acts of Kindness  

It’s been said that gratitude unlocks the fullness of life, and in this episode, James and Phoebe discuss how this has affected the both of them personally. They also provide examples of random acts that you can do to add more meaning to your own life, and others, today.

To James, gratitude is a state of being and a feeling, and not just a word or concept to be memorized. He shares that gratitude is an actual frequency you can resonate on.

This frequency unlocks more in our lives, which is backwards to what we’ve been taught.

Many of us don’t realize just how lucky we are, especially if we’re online entrepreneurs, as the technology that is available now wasn’t 10 or 15 years ago.

Nothing motivates him more than the fact that he has the ability to help others. Unfortunately, most people starting a business are so focused on having a survival mindset that other people aren’t a priority.

When performing a random act of kindness, the big fallacy is that it has to be a big financial commitment. However, no matter where you’re at in your life or your business, you always have something that you can give.

One of Phoebe’s mantras is “the more I give, the more I grow.” She says that society isn’t use to accepting help from others though. 

Some random acts of kindness that you can do today are:

Pay for someone’s groceries
Leave big tips at bars and restaurants
Help someone load parcels into their car
Give a gift to someone who has helped you on your journey
Sent a thank you note (in writing)
Give a simple smile, or ask how someone is doing
Spend time with people in a nursing home or hospital
Give compliments to others
“Adopt a family” or donate to charity

What we can do and create gives us such an extraordinary life, and when we can step into gratitude it’s just going to continue to come back to us, as well as make a ripple effect in the lives of others.

It really comes back to helping just one person! How can you lighten their day?

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LINKS:

Man Crates

Giftagram

 

 

 

Episode 065: Focus on the 5%  

In this episode, James and Phoebe discuss what you can do when you’re feeling stuck in your business, and why’s it’s so critical that you focus on the 5% of activities that give you 95% of your results!

James is a fan of patience over persistence: of having that sense of peace, trust, knowingness and expectation. When he hears the word “persistence”, he often thinks “impatient” and “frustrated.”

If you’re feeling frustrated and that you’re doing all the right things but not seeing the results in your business, remember that this is normal.

“The struggle, the pain, the frustration is all a choice that we get to make in the moment.”

There’s good pain that leads to progress, like when working out in the gym. This type of pain is invited, but when we’re building a business, a lot of that pain is unwelcome. We have to cultivate a mindset that there is going to be trust that everything will work out.

He shares that you must identify first what you want, and then ask who you need to become in order to bring that into your life. You’ll only be successful when you have decided you will be successful with “every cell of your body.”

If you have a fear about doing something and putting yourself out there, look at who you can impact, and how much of an impact you can give them.

“I just found something that would rip me out of bed every day and it was a desire to serve at a whole other level”

James adds that if you’re a marketer, knowing what keeps prospective clients up at night isn’t enough anymore. You now have to know their whole world, and listen in on what they are seeing.

It’s easy to get caught up in the $10/hour or less tasks in your business, but if you want to generate a certain amount of revenue in a year, you’ll need to consider:

1) How much revenue do you want?

2) How many hours to do want to work in your ideal week/month? 

3) What does an hourly wage have to be in order to achieve both?

Start to document everything. Look at how long it took you to do each task, and your job is to focus on the 5% of them that will give you 95% of the results that you’re after. Look for ways to systematize, automate, outsource and delegate! 

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LINKS:

Mindyourbusinesspodcast.com/Sonoma

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