The property consultant Henry Pryor is a remarkable entrepreneur who very early on in his business journey, took the decision to focus on PR over any other type of marketing. Without hiring a PR company, and totally off his own back, Henry managed to get his opinion in a national newspaper which led to TV and Radio appearances. Those appearances led to more and more and approaching a decade later, Henry has racked up hundreds of appearances on TV, Radio and also newspapers. Combined with his enthusiastic use of twitter and youtube, his successful publicity strategy has given him a profile of a company of hundreds or even thousands of employees. He has achieved all of this at no financial cost to himself. In this podcast Henry reveals his three golden rules for dealing with the media and shows that with the right attitude, you don't need to hire a PR agent or spend money on advertising.