The Science of Social Media

The Science of Social Media

Canada

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Episodes

Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd  

 

Clair Byrd - Director of Competitive Marketing at Twilio - has gone from line cook to one of the most successful and forward-thinking marketers in Silicon Valley.

How does she do it? By taking calculated risks in here career. 

Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision in her career.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video - Travis Bernard  

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.

In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. What’s even more eye-opening is that numerous studies have found that online videos will account for more than 80% of all consumer internet traffic by 2020.

The time to jump on the video trend is now! 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek  

Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business.

We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.

Candice shares her specific LinkedIn marketing strategies that you can get started with today.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

15 Hidden Instagram Marketing Hacks That You Can Try Today - Minisode [SSM033]  

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account.

This episode is part of our brand new "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less. We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner  

Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand.

Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor. 

Implementing these specific tactics and strategies will give you the tools needed to use algorithms in your favor - allowing more of your great content to be seen by your audience on social media.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

5 Important Steps to Building Your Personal Brand Online - Minisode  

Join hosts Hailley and Brian as they break down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life.

We're excited to launch this brand new Minisode - Where we share 5 or more social media tips in 10 minutes or less. Enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell  

Bustle, with more than 1.4 million followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts together. 

In fact, Stories have been so successful in helping to grow their Instagram account, it has become a full-time position. 

Behind it all? The very talented, Hannah Caldwell. 

Hannah shares her expert strategies on how you can create simple, yet beautiful and engaging Stories that will help to grow your account and "wow" your audience.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

A Complete Beginner's Guide to Video Marketing in 2017 - Sunny Lenarduzzi  

Sunny Lenarduzzi - YouTube influencer with more than 70,000 subscribers and 5,000,000 video views - is just the expert to talk to about getting started with video marketing for your brand or business. 

We had the pleasure of chatting with Sunny about everything marketers need to know about video marketing and social media - including what to film, how to film it, and how to make sure that people see your videos online.

A huge thank you to Sunny for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith  

Lindsay Smith - Producer at National Geographic Travel - shares the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing.

Their secret?

Going where no one else has gone before.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI - Carlos Gil  

Carlos Gil - entrepreneur, social media expert, and Snapchat influencer - shares his insights into how marketers and brands can get started with Snapchat marketing.

We also chat about some Snapchat best-practices around building a community as well as tying your Snapchat marketing efforts into real business ROI. 

Fun Fact: In 2016, Carlos was listed as one of the world's top Snapchat marketing influencers by Inc. and a host of other publications.

 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders - Bonus Episode  

Join hosts Kevan, Hailley, and Brian as they break down their top 9 essential social media manager skills and qualities. You'll learn what hiring managers are looking for in candidates and how you can position yourself to be an industry-leading social media manager.

Whether you're looking to build an all-star social media team, get into the industry, or simply brush up on your skills, this episode is perfect for you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

How to Create Shareable Content for Social Media on a Consistent Basis - First Round Review  

Head of Content Marketing at First Round Review, Camille Ricketts, and editor, Shaun Young, share their specific marketing strategy on creating consistently shareable content on social media. 

 

Their deep understanding of First Round Review's target audience and experimental content promotion techniques have paved the way for incredible content success. This knowledge and experimental focus has resulted in tens of thousands of shares on social media. 

This episode of The Science of Social Media provides all of the details on how you can apply this to your own content marketing strategy.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Creating Winning Social Media Habits and Goals with an Elite Runner - Tina Muir  

Malcolm Gladwell once wrote in his book, Outliers, that the key to achieving world-class expertise in any skill is, to a large extent, practicing the correct way for a total of around 10,000 hours.

No matter which way you slice it, that's a lot of practice.

That's where International Elite Runner, Tina Muir, comes into our story. Tina is a professional runner, an olympic trial qualifier, community manager for Runners Connect, and host to a 5-star podcast, Run to the Top. Somehow, she finds time to manage it all.

Tina shares her secrets into creating winning social media habits and big, scary goals that will help take your marketing to the next level. 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

How to Use Facebook Advertising to Grow Your Brand or Business - Mari Smith  

Mari Smith, Facebook marketing and advertising expert, shares her ninja tips and insights into how brands and marketers can use Facebook Ads to drive real business results.

Whether you're just getting started with Facebook Advertising or have tons of experience, this episode covers all of the crucial elements to today's top Facebook advertising strategies - from Facebook pixels to the most effective ad types and copy technique.

Join us as we venture into the world of Facebook Advertising!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

3 Incredible Social Media Campaigns from 2016 and What We Learned - Bonus Episode  

Join hosts Kevan, Hailley, and Brian as they break down 3 incredibly successful social media campaigns from some of the world's top brands. These social media campaigns include videos from BuzzFeed, an Always hashtag that received more than 750,000 submissions, and an attempt from REI to shift a longstanding cultural tradition. 

We chat about what made these campaigns so successful and how marketers and brands can replicate their success in their own marketing strategies. We'd love for you to join us in this action-packed bonus episode!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Instagram Marketing: Proven Strategies for Growing Your Instagram Account - Sue B. Zimmerman  

Sue B. Zimmerman (a.k.a. The Instagram Expert) has amassed more than 85,000 followers on Instagram and has taught countless marketers and business owners the art of Instagram Marketing and how to grow their Instagram account. 

In this episode, Sue B. shares her expert insights into how businesses can not only use Instagram to grow a huge following, but to drive real marketing results on the platform. We chat Instagram growth, Instagram Stories, and much more in this jam-packed interview. 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

The Power of Podcasting: Driving Social Media and Marketing Results On Air - Tyler Anderson  

Tyler Anderson - entreprenuer and host of one of iTunes top business podcasts - shares his expert insights on the power of podcasting and how it offers brands and businesses endless social media and marketing opportunities. 

If you're on the fence about the effectiveness of podcasting or just aren't quite sure where to get started, this episode is for you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Top Strategies for Taking Your Online Community Offline with Marketing Events - Stefanie Grieser  

Stefanie Grieser, International Marketing Manager at Unbounce, shares her top strategies for creating and growing a successful industry marketing event. Stefanie also dives into the important reasons why one-on-one interactions offline are crucial to brand building and business growth. 

Stefanie has a unique story, too! She went from being the 9th employee and one of the very first marketers at Unbounce — to a marketing conference of 1,000 attendees, acclaimed in the industry, and a must-attend destination on the annual events calendar.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us - They help tremendously in growing our show!

Social Media ROI: How to Connect Social to Real Business Results - Neil Patel  

Neil Patel - entreprenuer, marketer, and social media expert - shares his actionable insights on the specific ways brands and businesses can incorporate social media as a viable and integral part of their marketing and sales funnel.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017  - Bonus Episode  

Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more than 1,200 top social media marketers. This very special bonus episode includes actionable takeaways on video marketing, Facebook, the future or Twitter, and much more!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

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