The Science of Social Media

The Science of Social Media

Canada

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

Episodes

How to Get Your First 1,000 Followers on Every Major Social Media Network  

Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share.

If you want to grow your followers, there are tons of useful tips to try. In episode #49 of The Science of Social Media, we explore some key learnings we've drummed up about how to get that first initial batch of followers on some of the major social media networks.

We hope you enjoy and are excited to hear your thoughts using #BufferPodcast on social media - Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement  

Facebook marketing is no easy task! 

Especially when you consider all the content shared to Facebook every 20 minutes:

1 million links are shared 4.86 million photos are uploaded 763,888 status updates are sent out

Over the past year our Facebook reach and engagement were on a steady decline. We needed to make a change!

In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome) results that ensued.

We hope you enjoy and are excited to hear your thoughts using #BufferPodcast on social media!

Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis  

Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He also hosts two podcasts of his own.

In episode #47 of our show, Paul shares the secret sauce to social media success and why it's within reach for all marketers, brands, influencers and companies.

We hope you enjoy an would love to hear your thoughts using #BufferPodcast on social media!

Your ratings and reviews on iTunes mean the world to us!

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 10,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp 

Check us out on Twitter - www.twitter.com/buffer 

Change is Inevitable: How Will You Adapt?  

For 38 straight weeks, we've released a brand new episode (or two) of The Science of Social Media. It has been an absolute pleasure, during that time, to speak with some of the most brilliant minds and brands in social media today. Names like Rand Fishkin, Marie Forleo, Mari Smith, Jay Baer, Nat Geo, The Next Web, and so many more. We sincerely appreciate you listening week in and week out thus far!

But the podcasting world is changing quickly and we need to change with it in order to produce a show that keeps listeners coming back for more. 

In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.

Awesome Links: 

- The Science of Social Media: https://buffer.com/podcast

- Buffer Blog: https://blog.bufferapp.com/ 

- Buffer Facebook: https://www.facebook.com/bufferapp/ 

- Buffer Instagram: https://www.instagram.com/buffer/ 

- Buffer Twitter: https://twitter.com/buffer 

10 Little-Known Facebook Marketing Hacks You Can Try Today - Minisode  

Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before.

Everything from Facebook "Pages to Watch" to installing and utilizing the Facebook Pixel on your website is included in this jam-packed episode!

[Minisodes are our version of a podcast "side-project" where we share interesting tidbits about social media and marketing in 10 minutes or less]

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski  

Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. 

Mary Rykaczewski, Paid Social Manager at Classpass, is the brains behind it all. From managing their six-figure budget to coordinating more than 500 Facebook ads at any given time, Mary knows the ins-and-outs of what it takes to run a thriving Facebook ads strategy. 

And that is easier said than done! 

In episode #44 of The Science of Social Media, Mary shares Classpass' specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process.

About the Show:

The Science of Social Media is a weekly audio experience exploring the wonderful and exciting world of social media. Each episode is packed with insights, experiments, and best-practices from some of the most interesting marketing experts in every industry. From minisodes to interviews to stories, we promise to always keep you on your toes and learning.

Consider this show your social media sandbox!

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us :)

11 Ways to Improve Your Social Media Marketing Using Buffer - Minisode  

Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insights into how we use Buffer... at Buffer!

Utilizing each one of these features has helped us to grow our social media audience size and engagement by more than 155% in one year. Today, we hope to help you do the same.

[Minisodes are our version of a podcast "side-project" where we share interesting tidbits about social media and marketing in 10 minutes or less]

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

5 Key Elements of the Perfect Facebook Ad - Molly Pittman  

Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet.

And so we asked her: Is it possible to create the perfect Facebook ad? 

Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.

- Offer

- Copy

- Creative

- Audience Targeting

- Ad Scent 

Molly has been creating and rocking Facebook ads for businesses for more than 5 years. She's experienced just about everything there is to know when it comes to creating Facebook ads and she shares it all with us in episode #42.

Enjoy!

P.S. (Brian here) Just thought I would play a little game! If you do read these episode descriptions, I'd love for you to send me a quick Tweet saying hello on Twitter and mention episode #42 of The Science of Social Media. I'll then send you a bunch of Buffer stickers :) 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Social Media for Small Businesses: Less Is More - Marie Forleo  

Marie Forleo has been helping small businesses with their online marketing and social media strategies with incredilbe success for more than 15 years. We had the pleasure of chatting with her in episode #41 of The Science of Social Media.

Marie shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been using social media for years, you'll learn the best-practices that thousands of businesses have used to succeed online.

You won't want to miss this one! 

P.S. (Hailley here) Just wanted to say thank you for listening to our show. You all make what we do here at Buffer very special and we couldn't do it without you. We appreciate you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey  

Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today's most innovative companies and has earned him features in Forbes, The Huffington Post, Elite Daily, WIRED, Fortune, Mashable, and more. 

In episode #40, Branden shares some actionable insights into why telling stories of good on social media has been such a powerful tool for change.

From photographer to storyteller, you'll also hear all about Branden's awesome journey to where he is today and why he might be the first in a long line of digital and social media activists yet to come.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale  

Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth.

Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.

In this episode, you'll learn all about how you can create a powerful brand voice of your own.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer  

Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service.

In this episode, Jay shares the steep challenges that marketers are facing online today and the 4 ways they can fix their broken content marketing and social media programs.

You won't want to miss it!

P.S. (Brian here) Just wanted to say thank you for listening to our show. You all make what we do here at Buffer very special and we couldn't do it without you. We appreciate you!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Why Marketers & Brands Should Be Using Square Video On Social Media - Minisode  

Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their marketing tactics.

Full Study: blog.buffer.com  

Topics Covered: 

- The mobile video revolution

- Why square video?

- Square video vs. landscape video (data)

- Advertising with video on desktop vs. mobile

Minisodes are our version of a podcast "side-project" where the goal is to share interesting tidbits about social media and marketing in 10 minutes or less. 

We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd  

 

Clair Byrd - Director of Competitive Marketing at Twilio - has gone from line cook to one of the most successful and forward-thinking marketers in Silicon Valley.

How does she do it? By taking calculated risks in here career. 

Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision in her career.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video - Travis Bernard  

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.

In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. What’s even more eye-opening is that numerous studies have found that online videos will account for more than 80% of all consumer internet traffic by 2020.

The time to jump on the video trend is now! 

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek  

Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business.

We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.

Candice shares her specific LinkedIn marketing strategies that you can get started with today.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

15 Hidden Instagram Marketing Hacks That You Can Try Today - Minisode [SSM033]  

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account.

This episode is part of our brand new "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less. We hope you enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner  

Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand.

Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor. 

Implementing these specific tactics and strategies will give you the tools needed to use algorithms in your favor - allowing more of your great content to be seen by your audience on social media.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

5 Important Steps to Building Your Personal Brand Online - Minisode  

Join hosts Hailley and Brian as they break down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life.

We're excited to launch this brand new Minisode - Where we share 5 or more social media tips in 10 minutes or less. Enjoy!

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell  

Bustle, with more than 1.4 million followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts together. 

In fact, Stories have been so successful in helping to grow their Instagram account, it has become a full-time position. 

Behind it all? The very talented, Hannah Caldwell. 

Hannah shares her expert strategies on how you can create simple, yet beautiful and engaging Stories that will help to grow your account and "wow" your audience.

About the Show:

The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Your ratings and reviews on iTunes mean the world to us!

Check us out on Instagram - @buffer

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