The Self Publishing Formula Podcast

The Self Publishing Formula Podcast

United Kingdom

Starting out as an indie writer? Or a seasoned pro with a string of bestsellers behind you? The Self Publishing Podcast is here to give you insights into what’s working and what isn’t in the fast changing indie world. Mark Dawson has generated a million dollars of gross revenue with his books in the past five years. James Blatch is getting his first novel written and ready for market. Together Mark and James talk to some of the biggest names in the industry bringing you actionable tips and ideas from across the spectrum.

Episodes

SPF-041: How Do You Define Success As An Author? – with Author and Self Publishing Coach Elizabeth Lyons  

  How do you define success? Is it in the number of books you sell? Is it in the money you make or the raving feedback you receive from fans of your books? Or is it simply that you got your book written? As you can tell there are a number of ways different people […]

SPF-040: Personal Branding For Authors – with Branding Expert Chris Ducker  

Personal branding. If you spend any time with online entrepreneurs (and you should if you’re an author) you hear that phrase all the time. But what EXACTLY does it mean, and how can it increase book sales and advance your career as an author? There’s nobody better to explain it than our guest today, Chris […]

SPF-039: The One Stop Shop for Formatting and Distributing Books – with Draft2Digital’s Kevin Tumlinson  

The SPF team has been very impressed with the platform and service of the team at Draft2Digital. Their service has a two-pronged approach to help self-published authors with some of the most important aspects of self-publishing – and the service ensures that no financial investment is required until a book actually sells. On this episode, […]

SPF-038: How iAuthor Can Give Your Books Greater Visibility – with Adam Kolczynski  

One of the best things about self-publishing is that anyone can publish a book. One of the worst things about self-publishing is that anyone can publish a book. The marketplace is getting more and more crowded with new authors appearing on Amazon and other online book outlets every day. How do you stand out from […]

SPF-037: Writing Against the Odds – with Author, T.J.Garrett  

What you’ll hear on this episode of the Self Publishing Formula is nothing short of empowering. Tony Garrett is a new and very successful author, (writing as ‘T.J.Garrett’), pulling in over $30K per month in book sales. But in order to get to that point he’s had to overcome a degenerative disease that makes it […]

SPF-036: Working With Your Spouse as an Author Business Team with Natasha Boyd and Charlotte Byrd  

Working with your spouse may not be your idea of a perfect work environment, but many authors are discovering it’s a natural next step once success comes knocking on their door. If you’ve listened to the Self Publishing Formula you know that Mark and James often speak of the real work it is to become […]

SPF-035: Dealing With Criticism from Editors and Readers – with Dr. Deborah Holland  

As an author, it’s a given that you’re going to have get used to dealing with all kinds of feedback on your work. But don’t get downhearted by the negative words. For a start, new authors should quickly get used to the fact that you simply can’t please all of the people all of the […]

SPF-034: How to Format An Ebook The Easy Way with Brad and Brad From Vellum  

If you haven’t gotten far enough in your self-publishing career to worry about formatting your ebook, you’ve got some learning ahead. It’s not easy. In fact, it’s quite complicated. Instead of there being one format that all of the ebook platforms use, each of them has their own file type that they use. There’s an […]

SPF-033: How You Can Win $3000 Worth of Publishing Tools – with Ricardo Fayet of Reedsy  

Many of the publishing tools indie authors need to access are hard to find – at least with the quality and trustworthiness you need in order to make your book of the highest quality. That’s why Ricardo Fayet and the folks at Reedsy developed their online platform. It’s a site that brings together editors, graphic […]

SPF-032: Elicia Hyder: An Inspirational Self Publishing Success Story  

Self publishing success stories are becoming more and more common. The opportunity to write and benefit from your books is now very real. During their recent trip to the United States for the NINC conference, Mark and James were able to meet a number of SPF students, one of whom was Elicia Hyder. She is […]

SPF-031: Book Cover Creator Stuart Bache Tells How to Create A Bestselling Book Cover  

There are many book cover creators and designers out there but none with the expertise and experience of today’s guest on the podcast. Stuart Bache has not only designed books for Mark Dawson but also for many other bestselling authors such as John le Carre and Stephen King. On this episode we chat with Stuart […]

SPF-030: Bestselling Books Made into Movies with Author A.G. Riddle  

It’s every author’s dream to have their books made into movies and today’s guest, A.G. Riddle might be about to realize that dream. His best-selling series of books has already had the movie rights purchased and he waits to hear from the studio as to what the next steps will be. But Gerry is amazingly […]

SPF-029: Indie Author Support from the Alliance of Independent Authors – with Orna Ross  

Like more and more traditionally published authors these days, Orna Ross took her rights back from a large traditional publisher to re-publish her books herself. Because she was the one in charge she was able to do it in the manner she’d always wanted. That was in 2011. At The London Book Fair in 2012, […]

SPF-028 : Best-Selling Author in the UK, Rachel Abbott, on Her Success, Marketing, and Writing Habits  

Best-selling thriller author, Rachel Abbott is quick to point out that her success is just as surprising to her as it is to anyone. Her skill and her savvy for marketing and sales have combined to make her the best-selling author in the UK on Amazon’s KDP platform. On this episode, you’ll get to hear […]

SPF-027: Systematised Book Marketing – with Gabriel Mercer  

Writing a novel is one thing. Writing a novel specifically to fulfill a demand is another. On this episode of the Self Publishing Formula podcast, James has a very intriguing conversation with Gabriel Mercer, a marketing and technical expert who was approached by a would-be author about marketing her books – before they were written. […]

SPF-026: ConvertKit: A Mailing List Service Designed Especially for Authors – with Nathan Barry  

ConvertKit is an example of a niche focused business. And the focus is authors and bloggers. Nathan Barry was (and still is) running a very successful self publishing business of his own and found that the majority of his sales came through promotions he made to his mailing list. But he began to have problems. […]

SPF-025: The Biggest Selling KDP Author of All Time: Barbara Freethy  

Self-Publishing is what we’re all about here at SPF. And that’s because it often makes more sense than traditional publishing. In fact, self-publishing is very much a response to the limitations of traditional publishing. Today’s guest, Barbara Freethy, was already an established traditionally published author when she dipped her toe into the self publishing waters […]

SPF-024: Tips For A Successful Social Media Advertising Campaign – with Depesh Mandalia  

You can’t approach an advertising campaign haphazardly. That’s one of the main lessons learned in this conversation with Depesh Mandalia. Depesh is a successful social media marketer and advertiser and has boosted the popularity of a children’s book project through his use of Facebook Ads and other social marketing. In this episode, Depesh shares some […]

SPF-023: How to Increase Your Daily Word Count Exponentially – with Rachel Aaron  

Daily word count is one of the metrics many authors track to ensure they are moving toward completion of their projects. One of the struggles is increasing that word count to get more work done, but doing so in a way that doesn’t sacrifice quality for quantity. Today’s guest has discovered a way to do […]

SPF-022: Using Facebook, Twitter and YouTube Ads for Effective Lead Generation and Book Sales  

Social Media Ads are a big focus of our work here at the Self Publishing Formula simply because the days when you could organically drive traffic to your website and book sales pages through normal social media interaction are gone. That’s not only because social media is becoming more and more crowded but also because […]

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