The Self Publishing Formula Podcast

The Self Publishing Formula Podcast

United Kingdom

Starting out as an indie writer? Or a seasoned pro with a string of bestsellers behind you? The Self Publishing Podcast is here to give you insights into what’s working and what isn’t in the fast changing indie world. Mark Dawson has generated a million dollars of gross revenue with his books in the past five years. James Blatch is getting his first novel written and ready for market. Together Mark and James talk to some of the biggest names in the industry bringing you actionable tips and ideas from across the spectrum.


SPF-066: The One Thing I Wish I’d Known When Starting My Indie Author Career – with Mark Dawson  

Best-selling indie author Mark Dawson discusses 'The One Thing' he wished he'd known when starting out on his indie author career.

SPF-065: Know What Sells Before You Write – with Brian Spangler, Genre Report  

Software engineer, Brian Spangler, talks to SPF about his data gathering app that helps authors understand the Amazon marketplace and reveal which categories offer the highest profit potential.

SPF-064: From Comic Book Hero to Indie Author – with 2000 AD’s Pat Mills  

Legendary comic book author, Pat Mills, creator of 2000 AD, featuring Judge Dredd, talks to SPF about the state of the nation in the comic book industry, his move to writing text novels, and what he's learned from his experiences dealing with Hollywood.

SPF-063: How to start an Indie Publishing Empire – with Michael Anderle  

Science fiction author Michael Anderle talks to James about writing fast, finding voracious readers and building a publishing empire, one book at a time.

SPF 0062 – The Short Story Miracle Man with author T.S. Paul  

Sci-fi and paranormal author TS Paul shares with James how he's flouted every indie author 'rule' for writing, publishing and platform building, and has subsequently had huge success selling his short fiction.

SPF-061: How to Validate your Book Idea – with Dave Chesson, Kindlepreneur  

In this week's episode, Kindlepreneur's Dave Chesson explains how to validate your book idea before you start the long-term and time-consuming process of writing your novel.

SPF-060: Talking the Talk – with Dragon Dictation expert Scott Baker  

Dictating your first draft, as opposed to typing it, can exponentially increase a writer's daily word count. James talks to Dragon Trainer Scott Baker about tips, tricks, and equipment to get you dictating like a pro.

SPF-059: Top Book Launch Tips – with Tim Grahl  

Book launch expert Tim Grahl talks to James about the importance of an email list, successful book launches and his own experience of writing a novel for public consumption.

SPF-058: From Flying Jets to Flying High – with indie author, Susan Grant  

Fighter pilot and commercial airline captain, Susan Grant, talks to James about making the leap from traditionally published writer to successful indie author.

SPF-057: Spiderman: Exploring Amazon with Data Guy  

If you're looking to make sense of all the stats and figures out there relating to the world of digital book publishing, who you gonna call? Thankfully, the pseudonymous Data Guy has got it covered.

SPF-056: Masterclass: Amazon Ads  

In this week's podcast episode Mark Dawson hosts a masterclass on Amazon Ads, explaining how indie authors can use them to sell books and boost their visibility and platform.

SPF-055: Thirteen Million Reasons why Self Publishing Rocks – with author HM Ward  

This week’s interview is with romance author HM Ward, one of the great success stories of self publishing. Tune in to hear her story and how it could, with the right approach, be emulated by other indie authors.

SPF-054 Inside Amazon – with Darren Hardy, Amazon KDP  

Notes for this episode: Darren’s beginnings with Amazon and his move into KDP. How Amazon has changed since Darren joined the team. How Amazon keeps its culture of innovation going. On whether Amazon’s customer is the reader or the writer. Recent innovations include Kindle Direct Publishing for paperback. On whether the perception about self-publishing has […]

SPF-053 The Book Launch Process – with Mark Dawson  

Getting ready to launch a self-published book? You’ll definitely want to listen to this Book Launch edition of the podcast. Last week saw Mark release John Milton’s latest adventure, ‘Blackout’. It turned out to be his most successful book launch ever. Find out how Mark fine-tuned his book launch process and secured 10,000 sales for […]

SPF-052: When Hollywood Comes Calling –  with Cal Moriarty, Screenwriter and Novelist  

Let’s dream a little: a Hollywood producer has called and wants to turn your book into a blockbuster. What exactly do you do next? In today’s episode, ex-private eye, crime novelist and screenwriter, Cal Moriarty, explains how to prepare for such an eventuality and how to navigate the challenges that follow. From Private Eye to […]

SPF-051: The Value of a Reader Survey – An SPF Master Class with Mark Dawson  

A reader survey is a significant tool in helping you make educated decisions about what to write, where to publish, and how to market your book. In this immensely practical episode, Mark provides details about the key information his completed 12-question 2017 Reader Survey provides and how he intends to use it (the full results […]

SPF-050 How to Land a Publishing Deal – with Alex Clarke, Headline Publishing  

What makes a book sell? Alex Clarke is a traditional publisher who understands the independent market as well. In this episode, he talks about writing and pitching your book in a way that will get it noticed by both publishers and consumers. You’ll want to hear every tip in this episode if you want a […]

SPF-049: Advanced Twitter Strategies for Authors – with Ian Sutherland  

Having tens of thousands of Twitter followers to engage with – especially when you have a book launch coming up – is something that most indie authors only get to dream about. But this week’s guest, Ian Sutherland, a crime fiction author with a background in technology, has learned how to do exactly that. In […]

SPF-048: Get Subscribers For Your Mailing List Using InstaFreebie – with Ashley Durrer  

How can you get subscribers for your list? That’s what we’ve been talking about on the last few episodes of The Self Publishing Formula and this episode features a new promotional platform – InstaFreebie – as well as Mark’s ideas about how to use it in partnerships with other authors to build your list and […]

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