The Smart Agency Master Class is interviews of Dig

The Smart Agency Master Class is interviews of Dig

Australia

Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)

Episodes

How to Stack the Deck in Your Agency’s Favor  

In this episode, we’ll cover: Why you might need to work for free. 5 steps to landing bigger retainer clients. How […]

The post How to Stack the Deck in Your Agency’s Favor appeared first on Jason Swenk.

Sexy Agency Website & Using Your Personal Brand…. #AskSwenk ep 55  

Do you need a sexy agency website in order to land 6-figure deals? Hear about what big clients really want from their agency. Also, […]

The post Sexy Agency Website & Using Your Personal Brand…. #AskSwenk ep 55 appeared first on Jason Swenk.

Increasing Agency Profit with Value-Based Pricing  

In this episode, we’ll cover: Why value-based pricing will keep you from losing profit. How to setup a value-based pricing model. […]

The post Increasing Agency Profit with Value-Based Pricing appeared first on Jason Swenk.

Gary Vee & Seth Godin: How to Make Big Decisions for Your Agency…. #AskSwenk ep 54  

Do you have trouble making big decisions for your business? Do you hesitate to commit because you’re afraid to fail? This […]

The post Gary Vee & Seth Godin: How to Make Big Decisions for Your Agency…. #AskSwenk ep 54 appeared first on Jason Swenk.

How to Use Video Marketing to Generate New Agency Business  

In this episode, we’ll cover: The benefits of rich media in your agency marketing. Top 3 mistakes to avoid in video […]

The post How to Use Video Marketing to Generate New Agency Business appeared first on Jason Swenk.

How Donald Trump’s Vision Can Help Your Agency… #AskSwenk ep 53  

In this video we identify Donald Trump’s #1 growth strategy that has gained him a record number of supporters and cover […]

The post How Donald Trump’s Vision Can Help Your Agency… #AskSwenk ep 53 appeared first on Jason Swenk.

How to use Facebook Ads for Lead Generation for Your Agency and Your Clients  

In this episode, we’ll cover: Why you should be using Facebook ads and how to get started. 5 Do’s and Don’ts […]

The post How to use Facebook Ads for Lead Generation for Your Agency and Your Clients appeared first on Jason Swenk.

Everything You Wanted to Know But Were Afraid To Ask… #AskSwenk ep 52  

Do you have questions about me and my agency experience that you’ve been wondering but were afraid to ask? Here’s everything […]

The post Everything You Wanted to Know But Were Afraid To Ask… #AskSwenk ep 52 appeared first on Jason Swenk.

How One Agency Owner Built 3 Multi-Million Dollar Agencies  

In this episode, we’ll cover: 3 lessons on scaling your business into a multi-million dollar agency. How to have growth-minded hiring practices. […]

The post How One Agency Owner Built 3 Multi-Million Dollar Agencies appeared first on Jason Swenk.

How To Be a Podcast Guest and Use It to Land New Agency Business  

In this episode, we’ll cover: 3 Benefits of being a podcast guest. How to get find shows and rock an interview […]

The post How To Be a Podcast Guest and Use It to Land New Agency Business appeared first on Jason Swenk.

Increase Your Agency Profitability by Having the Right Internal Processes  

In this episode, we’ll cover: How to fix the #1 problem every agency experiences. 3 ways to standardize your internal processes and […]

The post Increase Your Agency Profitability by Having the Right Internal Processes appeared first on Jason Swenk.

Why Your Top Line Revenue Doesn’t Mean Sh!t  

In this episode, we’ll cover: Why revenue isn’t everything. 2 ways to tackle profitability. How to get past the excuses and […]

The post Why Your Top Line Revenue Doesn’t Mean Sh!t appeared first on Jason Swenk.

How to Get the Bigger Agency Clients with the Bigger Budgets #AskSwenk 50  

This week is all about budgets…  that is, client budgets. What to do when clients lower the budget during a project, strategies […]

The post How to Get the Bigger Agency Clients with the Bigger Budgets #AskSwenk 50 appeared first on Jason Swenk.

2 Strategies That Increased Agency Revenue 4X in One Year  

In this episode, we’ll cover: 2 strategies that helped quadruple agency revenue & client list in one year. How to select your […]

The post 2 Strategies That Increased Agency Revenue 4X in One Year appeared first on Jason Swenk.

Should You White Label Agency Services?… #AskSwenk ep 49  

All about white labeling agency services… from whether you should white label in order to work with big brands, to charging for it […]

The post Should You White Label Agency Services?… #AskSwenk ep 49 appeared first on Jason Swenk.

What is a Healthy Profit Margin for a Digital Agency?  

In this episode, we’ll cover: What your digital agency profit margin should be. How to improve agency profit margins. 7 tips to healthy agency […]

The post What is a Healthy Profit Margin for a Digital Agency? appeared first on Jason Swenk.

Sharing Agency Finances with Key Employees… #AskSwenk 48  

Figuring out the right level of transparency to have with employees about agency finances. How much should they know in order to […]

The post Sharing Agency Finances with Key Employees… #AskSwenk 48 appeared first on Jason Swenk.

Are You Committing Any of the 7 Deadly Agency Sins?  

In this episode, we’ll cover the 7 deadly agency sins that owners commit in their own marketing, and how to quit sinning and start winning new business.

This week on the The Smart Agency Master Class I talk with my friend Diane Young, co-founder of The Drum which is Europe’s leading marketing news platform, and recently has made it’s way to the US. Diane has spent over a decade observing and interviewing agencies. And in that time she’s been able to pinpoint 7 things that agencies do to themselves to negatively impact their own growth.

Diane shares the 7 Deadly Agency Marketing Sins. Find out if you’re committing them and what you can do to stop before it’s too late!

7 Deadly Agency Marketing Sins

Lack of unique selling proposition.
Agencies often either the lack a USP or lack the expression of it. So many agencies aren’t telling the story about why they’re different. What does your agency do better than anyone else? That’s what you need to communicate. Being a ‘me too’ agency or trying to service everyone is actually a doing a disservice to your business.

Lack of vision.
Where’s your agency going? What’s your end-game? Your clients and your team want to be part of the amazing journey your on. However, you’ve got to identify and communicate where you’re going so they can get excited about joining you. If you have destination, it’s much easier to get where you’re going.

Lack of commitment.
A lot of agency owners don’t fully commit to marketing their agency. They can’t or won’t put themselves out there - this is especially true of digital agency owners who are more technical and usually avoid networking and personal connections. Avoid committing this sin by going out of your comfort zone and putting yourself out there. No one knows how awesome your agency is better than you!

Lack of inertia.
Often agency marketing takes a backseat to clients. And yes, clients do come first. But they can’t first, middle and last. Be sure agency marketing is somewhere on the priority list. You can do this by having a dedicated person or setting aside dedicated time to market. Also, adopt the motto: “done is better than perfect.” Agonizing over the perfect post, the perfect video, the perfect…. Anything, somehow goes from being an obsession to being an excuse. Don’t let it happen. Action leads to transactions.

Overselling or over claiming.
This one's a doozy. An agency that claims to be the best, first, biggest, fastest, most award-winning is full of it and a prospective client’s BS meter is going to pick up on it. Don’t make claims if you can’t state a source. You don’t have to the best, fastest, most award-winning if you can simply own a specific skill in a specific niche and use your expertise to establish yourself as an authority. Be true and convincing in your agency marketing.

Disinterest or isolation.
Agency owners, specifically digital agency owners are sometimes so focused on the technical side of their work they forget to spend time in the world around them. Some don’t see the value in getting out from behind their computers, meeting people face to face and learning more about others’ experiences. Professional networking groups like The Drum Network are great for gaining an understanding of what others are doing. When you let your guard down and start sharing your experiences with other agency owners you’ll be able to help each other build and grow, just like this agency that doubled their business in 6 months just by networking!

Lack of insight.
It’s hard to detach yourself and see things objectively. The sin some agency owners commit is being too shortsighted to recognize their business’ strengths and weakness. You can avoid this by seeking out a third party perspective. Gain valuable insight by researching and understanding what you’re aren’t doing well. Then you can concentrate on getting better at it.

Pros/Cons of Merger, Competitive Pricing and Scaling a Creative Agency… #AskSwenk 47  

Discover the pros and cons of a merger with an agency that has complimentary services. Determine if you are competitively priced in your market, and is it possible to scale a creative agency?

{1:35} Rikki asked: "We are a digital marketing agency considering merging with a design and development agency. We think this will be a good move because the services are very complimentary. What are the pros and cons?"

{6:03} Imani asked: "How do you know if you are competitively priced? I thought about getting proposals from my competitors for the type businesses that I would like to work with... should I?"

{9:29} Peter asked: "How do you scale a creative agency ? Can it even be scaled? Some say agencies, in general, cannot be scaled."

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