The Wire by Firewire Surfboards

The Wire by Firewire Surfboards


The Wire is Firewire Surfboards platform for surfing, sustainability and social outreach, as well as other fun surf related stuff.


The Wire ep. #1 - Jess Ponting of The Center for Surf Research  

Jess Ponting was the first person in the world to earn a PHD in Sustainable Surf Tourism Management years ago. Today he is the Director of The Center for Surf Research at San Diego State University. Sound fun? It is - he dables in many exotic surf destinations you've heard of promoting environmental and social sustainability. He is also the co-founder of Stoke Certified; the world's first sustainability certification program for surf and ski tourism operators. Jess is exciting as a case study on how to align career ambitions with life passions, but he's also much more than that: this conversation contains a fascinating look at the way our actions as surfers in the ocean (or in wave pools) have impacts both good and bad, on everything around us. Enjoy! 

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