Under the Influence from CBC Radio

Under the Influence from CBC Radio

Canada

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

Episodes

Summer Series: When Madison Avenue Met Broadway: The World of Industrial Musicals  

This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees.

Summer Series: Bookmarks 2016  

The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular episodes. But that doesn't mean they shouldn't be told. This week, we share those stories.

Summer Series: Brand Envy 2016  

This is our annual episode where Terry tells some interesting stories about the brands he admires. From the first toy ever advertised on TV, to a teen magazine dedicated to heartthrobs, each brand has a special reason why it has survived and thrived.

Summer Series: Strange Bedfellows: Advertising & Porn, Part II  

This week, it's part two of our Strange Bedfellows episode. It's not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. And at the same time, porn sites are starting to advertise in mainstream media.

Summer Series: Strange Bedfellows: Advertising & Porn  

This week, we explore the increasingly blurry line between advertising and pornography. There has always been a line advertisers wouldn't cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites.

Summer Series: Business As Unusual: The World of Business-To-Business Advertising  

This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world, but all that changed when B2B companies dared advertise on the Super Bowl.

Summer Series: Liar For Hire: And Other Strange Service Companies  

While there are many strange products in the world, there are even stranger service companies. From a company that rents wedding guests, to another that you can actually hire to cuddle you, it appears as though there's a business for everything.

Summer Series: Movie Merchandising  

This week, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the birth of Mickey Mouse, we chart the milestones in entertainment merchandising and how they became a key strategy to build audiences.

Summer Series: Small Move, Big Gain  

This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.

Summer Series: How Marketing Created Rituals  

In our first episode of the Summer Series, we look at how the marketing industry created many of our everyday rituals. From eating bacon and eggs in the morning, to taking a "coffee break" at work, marketers created these rituals to sell more product.

Ask Terry  

This week marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners, and answering the marketing and advertising questions you've sent us through social media.

Commercial Parodies  

This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for laughs, while others are sharp critiques of questionable products, overzealous advertising claims & self-congratulatory corporations.

Bookmarks 2016  

The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular episodes. But that doesn't mean they shouldn't be told.

When Madison Avenue Met Broadway: The World of Industrial Musicals  

This week, we explore the little known world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees and parade new product lines.

Bookmarks 2016  

The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told.

Persuasive Perks: The World of Loyalty Programs  

This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them.

Radio Still Makes Waves  

This week, we take a trip to five different countries to listen to some astonishing radio advertising from around the world.

Strange Bedfellows: Advertising & Porn, Part II  

This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. It’s an interesting crossroad and a very dangerous intersection.

Strange Bedfellows: Advertising & Porn  

This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites.

Selling Yourself: The Art of Personal Branding  

This week, in an encore episode, we take the marketing lessons from big brands and apply them… to you. It's time to overhaul your personal brand.

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