Under the Influence from CBC Radio

Under the Influence from CBC Radio


Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.


Guys and Dolls: Gender Marketing, Part II  

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.

Guys and Dolls: Gender Marketing  

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items?

Selling The Dream: Real Estate Advertising  

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

The Wizarding World of Influencer Marketing  

This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people promoting products to millions of followers. It all comes down to integrity and transparency.

Commercial Parodies! An Encore Presentation  

This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous ad claims and self-congratulatory corporations.

The Frankenstein Factor: Inventors Who Regret Their Inventions  

This week, we analyze inventors who later came to regret their inventions. Sometimes because the product ended up being harmful. Other times because of the way the product was used. And in most cases, the creators simply lost control of their creations.

The Odd Couple: Unlikely Marketing Collaborations  

This week we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much more than they could have alone.

The Elephant In The Room: Humane Marketing vs. Profit  

In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment of animals.

Brands In Cars Getting Coffee: Sponsorship Marketing  

This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension.

Small Move, Big Gain: An Encore Presentation  

This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.

Lead Balloons: When Negative Brand Names Work  

This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.

Judgment Day: Super Bowl Advertising  

This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.

What A Difference A Difference Makes: Standing Out In The Marketplace  

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.

Passport Revoked: When Brands Fail Internationally  

This week, we explore why some big brands fail when they attempt to expand internationally. We’ll look at how Home Depot and eBay struck out in China, why Germany didn’t take well to Walmart and dive deep into the real reasons Target failed in Canada.

Unforeseen Circumstances: How Companies Are Affected by Chance  

This week, we look at how unforeseen circumstances can affect companies in huge ways. This episode is a live recording of our first-ever live podcast at the Hot Docs PodFest. Stay tuned at the end for a Q&A with the audience.

The Crazy World of Trademarks  

A lawsuit between Disney and a music performer over a mouse trademark, how companies trademark sounds, a ring announcer who earned over $400 million from trademarking a single sentence, and how Marilyn Manson saved his career by trademarking his name.

Summer Series: When Madison Avenue Met Broadway: The World of Industrial Musicals  

This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees.

Summer Series: Bookmarks 2016  

The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular episodes. But that doesn't mean they shouldn't be told. This week, we share those stories.

Summer Series: Brand Envy 2016  

This is our annual episode where Terry tells some interesting stories about the brands he admires. From the first toy ever advertised on TV, to a teen magazine dedicated to heartthrobs, each brand has a special reason why it has survived and thrived.

Summer Series: Strange Bedfellows: Advertising & Porn, Part II  

This week, it's part two of our Strange Bedfellows episode. It's not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. And at the same time, porn sites are starting to advertise in mainstream media.

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