Under the Influence from CBC Radio

Under the Influence from CBC Radio

Canada

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

Episodes

Summer Series - Guys and Dolls: Gender Marketing, Part II  

This week, it's part two of our Gender Marketing show. In this episode, we'll look at how companies that have historically marketed to one gender switch gears to target another. Most products are gender-neutral. It's just the marketing that's not.

Summer Series - Guys and Dolls: Gender Marketing  

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…

Summer Series - Selling The Dream: Real Estate Advertising  

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

Summer Series - The Wizarding World of Influencer Marketing  

Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.

Summer Series - The Frankenstein Factor: Inventors Who Regret Their Inventions  

This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.

Summer Series - What A Difference A Difference Makes: Standing Out In The Marketplace  

This week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy.

Summer Series - Unforeseen Circumstances: How Companies Are Affected by Chance  

Kicking off our Summer Series, we explore what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head.

Ask Terry 2017  

This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us through social media.

Bookmarks 2017  

This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told.

Cannes Creative Advertising Be Effective?  

This week, we journey to Cannes, France for the Cannes International Advertising Festival. We'll analyze the entries and answer the age-old question: do award-winning commercials really sell product?

Now Splinter Free: How Marketing Broke Taboos  

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and more...

The Lean Mean Money Machine: How Marketing Affects Sports  

This week, we analyze how marketing affects the sports world. From the Olympic games, to the recent uptick in gambling sponsorships, to what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business.

The Crazy World of Trademarks (An Encore Presentation)  

This week, in an encore broadcast, we explore the crazy world of Trademarks. The key to success in marketing is to stand out. Brands try to create logos, slogans or design features that they can protect legally, giving them unique marketing tools.

The Most Interesting Adman in the World: The Story of Albert Lasker  

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, the North American breakfast and not one, but two presidential elections.

Brand Envy: #CANADA150  

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s list is entirely Canadian. We’ve certainly bred some amazing brands up here in the Great White North.

Grab Your Wallet: When Brands Go Political  

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

Grab Your Wallet: When Brands Go Political  

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)  

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)  

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

Guys and Dolls: Gender Marketing, Part II  

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.

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