Under the Influence from CBC Radio

Under the Influence from CBC Radio

Canada

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

Episodes

Bookmarks 2017  

This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a lot of reading over the year, and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean they shouldn't be told.

Cannes Creative Advertising Be Effective?  

This week, we journey to Cannes, France for the Cannes International Advertising Festival. We'll analyze the entries and answer the age-old question: do award-winning commercials really sell product?

Now Splinter Free: How Marketing Broke Taboos  

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front page and more...

The Lean Mean Money Machine: How Marketing Affects Sports  

This week, we analyze how marketing affects the sports world. From the Olympic games, to the recent uptick in gambling sponsorships, to what happens when major advertisers threaten sports leagues. It’s a lucrative, but tricky business.

The Crazy World of Trademarks (An Encore Presentation)  

This week, in an encore broadcast, we explore the crazy world of Trademarks. The key to success in marketing is to stand out. Brands try to create logos, slogans or design features that they can protect legally, giving them unique marketing tools.

The Most Interesting Adman in the World: The Story of Albert Lasker  

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, the North American breakfast and not one, but two presidential elections.

Brand Envy: #CANADA150  

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday, this year’s list is entirely Canadian. We’ve certainly bred some amazing brands up here in the Great White North.

Grab Your Wallet: When Brands Go Political  

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

Grab Your Wallet: When Brands Go Political  

This week, we explore how brands are becoming political for the first time in history. Years ago, most advertisers would have never dreamed of offending anyone with a pulse and a wallet. But all that is changing.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)  

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

When Madison Avenue Met Broadway: The World of Industrial Musicals (An Encore Presentation)  

In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale.

Guys and Dolls: Gender Marketing, Part II  

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.

Guys and Dolls: Gender Marketing, Part II  

This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another.

Guys and Dolls: Gender Marketing  

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items?

Guys and Dolls: Gender Marketing  

This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items?

Selling The Dream: Real Estate Advertising  

This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.

The Wizarding World of Influencer Marketing  

This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people promoting products to millions of followers. It all comes down to integrity and transparency.

Commercial Parodies! An Encore Presentation  

This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous ad claims and self-congratulatory corporations.

The Frankenstein Factor: Inventors Who Regret Their Inventions  

This week, we analyze inventors who later came to regret their inventions. Sometimes because the product ended up being harmful. Other times because of the way the product was used. And in most cases, the creators simply lost control of their creations.

The Odd Couple: Unlikely Marketing Collaborations  

This week we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much more than they could have alone.

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