Unemployable with Brian Clark

Unemployable with Brian Clark

Canada

Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Your host Brian Clark is an entrepreneur who's started eight successful businesses (you might know him as the founder of Copyblogger and the CEO of Rainmaker Digital), and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. In addition, visit Unemployable.com to get the week's top resources for independent business people.

Episodes

Steal Like an Entrepreneur, with Austin Kleon  

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode

It s Your Duty to Design the Life You Want, with David Kadavy  

Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it s to become a digital nomad and travel the world. For others, it s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination. All... Listen to episode

Host Your First Virtual Conference, with Bailey Richert  

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.... Listen to episode

Understanding the Brain Science Behind Effective Persuasion, with Roger Dooley  

The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient... Listen to episode

Create Your First WordPress Product, with Chris Lema  

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress... Listen to episode

Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross  

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to... Listen to episode

How to Build a Business that Sets You Free, with Sol Orwell  

Startup, raise money, cash out, repeat. That s the narrative that Silicon Valley feeds you. Problem is, that approach is not only statistically rare, it s rarely successful. Most venture-backed companies fail, plain and simple. On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to... Listen to episode

SEO that Grows Your Business with John Jantsch  

Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in... Listen to episode

Building Your Virtual Team with Jess Ostroff  

As the leader of a virtual company of over 65 people located around the world, I wouldn t have it any other way. Of course, I had a lot of help from my partners getting to this point over the last 6 years. Nowadays, you have publications like the Harvard Business Review talking about virtual teams... Listen to episode

The Stoic Entrepreneur with Ryan Holiday  

We re all familiar with the stereotyping of Millennials. Like my own once-denigrated Generation X, “these kids today” are lazy and entitled, right? From my experience with the young people I know and work with, I m not buying it. And even if there s some truth to the generalization, a guy like Ryan Holiday blows that perception... Listen to episode

How to Find Your Next Big Thing  

Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you ll spot opportunity everywhere. A good problem to have, right? But we know that pure economic opportunity and even... Listen to episode

Lesson 10: Tech Components of This Email Marketing Strategy  

As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the Rainmaker Platform allows you to do it all (and more), and in the alternative, how to assemble a WordPress site with industry-leading hosting, themes, and plugins.

Lesson 9: Five Copywriting Tips for Email Marketing  

Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work. Plus, how to write subject lines that get your emails opened, and the trust... Listen to episode

Lesson 8: How to Get People to Work With You  

This lesson is about action. The action that you need to happen at every step along the prospects journey to becoming your client. And then there s action content, that s specifically designed get someone off the fence now rather than later.

Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients  

This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by interest, actions, and other signals and responding to it in a way that resembles an in-person sales conversation.

Lesson 6: How to Become a Likable Expert  

Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you... Listen to episode

Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For  

The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the... Listen to episode

Lesson 4: How the Access Approach Accelerates Your Email Marketing  

Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of your email list at a rapid pace. You’ll hear about the intersection between perceived value and actual value, the psychological impact of “velvet rope syndrome,” and a case study that shows... Listen to episode

Lesson 3: Attraction — How to Entice at the Top of the Funnel  

In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel... Listen to episode

Lesson 2: How to Create Persuasive Email Sequences  

Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example.

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