Unemployable with Brian Clark

Unemployable with Brian Clark

Canada

Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Your host Brian Clark is an entrepreneur who's started eight successful businesses (you might know him as the founder of Copyblogger and the CEO of Rainmaker Digital), and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. In addition, visit Unemployable.com to get the week's top resources for independent business people.

Episodes

Succeed by Serving an Audience, with Emily Thompson  

Emily Thompson is no stranger to the independent business life. She started off with an Etsy shop, and soon began helping other indie business people build their own platforms with web design and coaching. Emily is the founder of Indie Shopography, a design and strategy web studio, where she and her team develop websites for... Listen to episode

The State of Social Media Marketing, with Michael Stelzner  

Back in the early 2000s, social media was a very different thing. The term came out of the Web 2.0 movement, and the primary components were blogs. Around 2005-2006, blogging starting moving to a more commercial bent. And social media expanded to include social news sites like Digg and Delicious. Once Facebook and Twitter showed... Listen to episode

Creating a Productized Service, with Dan Norris  

A few weeks back, we looked at a process that you can use to transform your business. The example I gave was for a freelancer to “productize” an aspect of their services into a neatly packaged product with a defined scope and pricing. I also pointed out a benefit that goes beyond escaping the trap... Listen to episode

Answers to Smart Business Questions, with Chris Brogan  

This week, we’re shaking things up a bit. I took to Facebook and Twitter and asked for questions related to running and growing your business — and got a bunch of really good ones. Joining me to answer those questions is Chris Brogan, a New York Times bestselling author, professional speaker, longtime blogger, and CEO... Listen to episode

The Psychology of the Entrepreneur, with Sherry Walling  

What comes to mind when you think of an entrepreneur? Maybe it’s the gregarious and frenetic hustler, as personified by my friend Gary Vaynerchuk. That’s interesting, since the only thing Gary and I have in common is that we’re both serial entrepreneurs. Clearly, the types of personalities that support entrepreneurship run along a wide spectrum.... Listen to episode

A Crash Course in Copyright for Creators  

You might notice from the title of today’s episode that I have a thing for alliteration. That’s a copywriting technique, which is not what we’re talking about today. I say that because I see people confuse the two terms all the time. Just a couple of weeks ago on Facebook, someone asked for copywriting advice,... Listen to episode

Enhance Your Freelance, with Jennifer Bourn  

Attracting and working with clients can be challenging. Implement the right practices and processes, though, and you can design a stellar small business and lifestyle. That’s what Jennifer and Brian Bourn have done with their agency, Bourn Creative. They purposefully keep the operation small, and yet have set things up for both maximum profitability and... Listen to episode

Become an Expert Interviewer, with Andrew Warner  

Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you’ve still got to create content, right? We may be overrun with interview-based podcasts, but there’s... Listen to episode

The Four-Step Process that Transforms Your Business (Without Knocking Yourself Out)  

Work on your business, not in it. You ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don’t Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, especially when you have a demanding client-based business.... Listen to episode

Start Your Successful Podcast in 2017, with Jon Nastor  

It’s been a year-and-a-half since I started Unemployable. And it’s just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That’s not the case though — a different format and a different topic does not... Listen to episode

The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content  

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various random subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven... Listen to episode

Blogging is Back, with Darren Rowse  

In the beginning, there was blogging. And for businesses looking to build an audience that helped grow the bottom line, it was good. In fact, many of the leaders in the digital marketing space started as blogs and evolved into multi-million dollar businesses. I personally have immense gratitude for what Rainmaker Digital has been able... Listen to episode

Creating Online Courses to Level Up from Freelance, with Carrie Dils  

Many freelancers dream of the day that they’ll have sources of income other than from client work. Some hope to stop taking clients for good in favor of selling online training instead. Carrie Dils did just that. A long time web developer, Carrie adopted the WordPress platform to do client work as a freelancer. But... Listen to episode

Content Curation in an Age of Fake News, with Dave Pell  

It’s been almost two years since I started Further, my curated email newsletter about personal growth. And there’s no mistaking that the project was inspired by Dave Pell’s NextDraft. Content curation is all about becoming a trusted editorial source that finds the best information within a certain topic from amongst the valueless clickbait and mediocre... Listen to episode

Steal Like an Entrepreneur, with Austin Kleon  

The other day I was listening to the classic alternative channel on SiriusXM. Message of Love by the Pretenders was on. In the song, Chrissie Hynde sings: We are all of us in the gutter. But some of us are looking at the stars. Wait a minute … didn t Oscar Wilde say that in the... Listen to episode

It s Your Duty to Design the Life You Want, with David Kadavy  

Many people go out on their own in pursuit of the perfect lifestyle. Of course, “perfect” is entirely subjective. Maybe it s to become a digital nomad and travel the world. For others, it s the freedom to work from home and be closer to family. And still others are chasing audacious goals and world domination. All... Listen to episode

Host Your First Virtual Conference, with Bailey Richert  

Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring. That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.... Listen to episode

Understanding the Brain Science Behind Effective Persuasion, with Roger Dooley  

The ancient Greeks — notably Aristotle — used anecdotal observation to nail much of what we know about persuasion. The fundamentals of the art haven t changed much in 2300 years, because human nature hasn t changed, even as the context in which we operate has changed dramatically. In the 20th century, social psychology took the ancient... Listen to episode

Create Your First WordPress Product, with Chris Lema  

In just over a decade, WordPress has become the most popular content management system on the web. And as with any hugely popular open source movement, there are plenty of for-profit companies providing premium themes, plugins, hosting, and support. Is it too late for you to get involved? Evidence suggests the contrary — that WordPress... Listen to episode

Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross  

As you likely know, crowdfunding is a way to raise money for a project or venture by pulling contributions from a large number of people, usually online. In 2015 alone, crowdfunding generated an estimated over $34 billion (USD) worldwide. You may not know, however, that the first instance of online crowdfunding dates way back to... Listen to episode

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