There are a lot of chiropractors who get all bent out of shape when I say that there's no place for selling in chiropractic. They say things like, "We are all in sales" or "Even your kids are selling..." But I disagree. Yes, we are all in business. NO, we aren't all in sales. They aren't the same things. I know there are plenty of people who think I'm splitting hairs, but I'm not. Words have meaning and the words you use will ultimately determine how you act.
In this episode, I talk about how chiropractic business and chiropractic selling are NOT the same thing. i talk about the best situation to sell and why selling doesn't work well in chiropractic. I also ask you to consider how patients would react to hearing you discuss your business (would it help or hurt you?) and give you a few tips about building a profitable relationship centered chiropractic practice. Enjoy.