Weekly BS: Chiropractic Marketing Without Selling

Weekly BS: Chiropractic Marketing Without Selling

Australia

The chiropractic podcast for chiropractors who want to increase referrals, improve retention and get more patients from the internet without selling chiropractic. If are a DC who's wants to grow a profitable, relationship-centered chiropractic practice, this is the podcast for you.

Episodes

78 - Distracted by Good Causes  

Most chiropractors have big hearts. They just want to help people and if possible...save the world. That's not a bad thing, but sometimes chiropractors let causes distract them from their business. They fight a good fight, but at the wrong time. This can be a killer to their practice growth. The chiropractors who make this mistake, often don't see it.

In this episode, I talk about the order in which you grow a successful practice. I talk about how to know what you should focus on first when growing your practice and how to do it. I also discuss how a good cause can be a bad distraction and give examples of common distractions for chiropractors. Enjoy.

77 - You Provide Value First  

Networking with other professionals and healthcare providers could prove to be a massive referral source for most chiropractors. But those connections come with time and the best network relationships are mutually beneficial. Unfortunately, many chiropractors are looking for shortcuts when it comes to networking and often think that a fancy script will help speed up the process. It won't.

In this episode, I talk about building networking partners by building relationships. I discuss why scripts and cold calls typically don't work and what chiropractors should do to connect. I also give several real-world examples of networking mistakes and talk about the importance of being the first to provide value. Enjoy.

76 - How To Have An Awesome Year  

I LOVE the start of a new year. It's exciting. Whether you are a chiropractor who wants to shake off a rough year or you are just looking to continue an awesome growth streak...the new year provides a time of hope. Unfortunately for many chiropractors, their hope begins to fade as the year goes on and little changes. The days turn into weeks and the weeks turn into months and they find themselves no better off than they were the year before. Thankfully, this year doesn't have to be that way.

In this episode, I talk about the one simple thing that will ensure you have an awesome year. If you do this one thing, you will look back a year from now and be excited about your progress. But the question is, will you do it? Will you do what it takes to have an awesome year? Listen in to find out how. Enjoy.

75 - Before You Do Anything Else, Do This.  

I wish I had known this when I was first in practice. Heck...I wish I had known this when I was in practice period. The other day I heard someone say something that was so simple but so profound. I would have saved me thousands of dollars and TONS of practice headaches.

In this episode, I discuss the one thing you need to do before buying any chiropractic marketing products, paying for a coach or going to that exciting new chiropractic seminar. I discuss why you should and shouldn't hire a chiropractic mentor/coach and how to know when you are going down the wrong path. Enjoy.

74 - People VS Profits  

I talk a lot about building a relationship-centered chiropractic practice. I want chiropractors to have successful people focused practices NOT profits focused practices. Now that doesn't mean that you shouldn't focus on profits. You are running a business and you have to make money. But as soon as the profits become more important than the people, you are out of balance as a chiropractor.

In this episode, I discuss what it means to be people focused as a chiropractor. I also tell a story about my neighbor and why he left his chiropractor. I talk about what the chiropractor did wrong and what they could have done to save his patient relationship. I also tell a couple stories about how I screwed up when I was in practice and what I did about it. Enjoy.

73 - Does It Work?  

A lot of chiropractors value form over function when it comes to their marketing. They think that because something looks good, it is good. But that’s not true. In order to have a successful practice, you have to be able to honestly ask “Does it work?” and respond accordingly.

In this episode, I talk about why function should always take priority over form when it comes to chiropractic marketing. I discuss the importance of understanding the purpose of every marketing system you use in your practice and how chiropractors should use the intended purpose as the gauge to determine how well things are working. I also warned against chasing exceptions or taking advice from those to teach exceptions to the norm. Enjoy.

 

72 - Don't Be Sloppy  

It doesn't really matter the business. It could be a chiropractor, a pizza place or a gutter company...regardless...successful businesses are NOT sloppy. Sloppy businesses are NEVER successful. They always struggle.

In this episode, I talk about the danger of being a sloppy chiropractic business owner. I talk about why it's a mistake to believe your clinical skill is what will lead to your success. I discuss what sloppy looks like for a chiropractor and why it's so harmful. I also outline 3 ways to combat sloppy in the future. Enjoy.

71 - New, Successful or Frustrated?  

A lot of chiropractors have reached out to me in the last year. After a while, I noticed a pattern. Most chiropractors who are seeking help will fall into 1 of 3 categories: new, successful or frustrated.

In this episode, I talk about the 3 categories of chiropractors searching for help. I talk about new chiropractors and the things they need to be most aware of. I talk about successful chiropractors and why it's important for them to delegate. I also discuss the frustrated chiropractor. This is a much larger category than it should be and is the group of chiropractors who need the most help. Enjoy.

70 - 4 Things Successful Chiropractors Have in Common  

I have been thinking a lot about how to help chiropractors in the coming year. It's frustrating at times to see the junk that is sold to chiropractors all with the promise of a bigger and better practice. The vast majority of chiropractic gurus/coaches/services are happy embellishing the crap out of their results, some will outright lie, and others just serve as a distraction from the real problems facing struggling chiropractors. Unfortunately, the struggling chiropractor just gets further and further away from the successful practice they desire.

In this episode, I talk about 4 things that I have noticed that successful chiropractors have in common. I also talk about why things like technology, philosophy, marketing systems and skripts are NOT primary solution to your problem and why focusing on them will only serve as a distraction. Enjoy.

69 - Chiropractic Success Formula  

A while back I created a video talking about the chiropractic success formula. I explained how you can take your big patient visit goals and break them down into little digestible pieces. Well...since then, a lot of people have asked about the specifics. They want more details about how the formula works.

In this episode, I talked about the chiropractic success formula. I explained the importance of not only tracking numbers but breaking them down into small digestible pieces. I explained how the formula works and how it can be used to help you understand what areas you need to work on and what areas you don't. It's a bit nerdy but it's helpful. Enjoy.

68 - The Environment of Success  

In this episode, I talk about the environment of success. I talk about the difference between how successful and unsuccessful chiropractors react when facing tough times. I warn you EASY success and describe how you can know if you are focusing on the problem or the solution. I also give you a few simple tips about how to tackle the future regardless of outside circumstances. Enjoy.

67 - Beware of Chiropractic Marketing Math  

This is the time of year when chiropractors are going to get hit hard with chiropractic marketing gurus. You are going to hear a lot of things that sound good, some too good to be true and others that are outright crazy. How do you know what to do?

In this episode, I talk about the importance of making an informed decision when you are deciding on marketing systems. I talk about the upside and downside of done for you marketing, and why it's important to understand your marketing...even when you pay someone else to do it. I discuss where some of these crazy numbers come from and although there is some truth behind it, how the situation does NOT apply to most chiropractors. I also end up going on a little rant about marketing gurus and practice management...I just hate when chiropractors get taken advantage of. Enjoy.

66 - 10 Systems that Every DCs Should Use  

There are so many options when it comes to growing a successful practice. There isn't any one way that works. There are many ways that work. Recently, I added a lists of MUSTS to the BSDC Academy. It's my list of systems that I think every relationship-centered chiropractor should implement.

In this episode, I talk about 10 systems/tools (actually 11) that I think every relationship-centered chiropractor should implement. There are about a million different ways to be a successful chiropractor. So this is not a complete list of systems. It's not the only list of systems, but it's my list of MUSTS. I talk about what they are and why each system is important. Enjoy.

65 - Be the BEST  

If you want to build your chiropractic practice through relationships, the greatest contribution you can give to any relationship is the BEST version of YOU. When you are at your best you will attract the right people. You will attract the right opportunity. Frankly you will be more successful and enjoy your life more. I know that sounds fluffy, but it's true!

In this episode, I talk about the importance of committing to be the best version of you. I talk about how personal and business relationships can start well but still fail. I discuss what it looks like to be at your best and why you should make it a priority. Enjoy.

64 - Small Things Done Well  

Success in both your personal life and practice life comes from doing small things well. It doesn't happen all at once. Success doesn't happen by accident. Unfortunately, people often tell themselves "When I get BLANK, I will do BLANK." but that's not how it works. Success happens as the result of practicing success habits on a consistent basis.

In this episode, I talk about the power of small things done well and success habits relate to your overall success. I talk about the importance of starting with a vision and breaking it down into small habits that you can start doing today. Enjoy.

63 - The Power of "NO"  

The life of a practicing chiropractic can be hectic. In your work life, you have to balance the responsibilities of providing the best care for your patients with growing a profitable business. In your personal life, you have to find time to be a great spouse, an amazing parent and a juggle the million other things that can and will take up your time. It can be super stressful at times. 

In this episode, I talk about the power of the word "NO." I talk about why it's important to say "no" mroe often and how to know what things you should say "no" to. I also share some of my own failures because I said "yes" to too many things and I share a little nugget of life wisdom that I learned from my dad that will help you out if you apply it. Enjoy.

62 - Reaching The Next Level  

Chiropractors all like to talk about the NEXT LEVEL. It doesn't seem to matter if they are struggling or killing it, there is always a next level they are trying to reach. More new patients. More referrals. More income. More. More. More. 

In this episode, I talk about the importance of enjoying the journey. I talk about some of the mistakes that young chiropractors make as they try to reach their goals. I talk about what doesn't work and give a few tips to help chiropractors reach their goals and get to their next level. Enjoy.

61 - "We are ALL in sales"  

There are a lot of chiropractors who get all bent out of shape when I say that there's no place for selling in chiropractic. They say things like, "We are all in sales" or "Even your kids are selling..." But I disagree. Yes, we are all in business. NO, we aren't all in sales. They aren't the same things. I know there are plenty of people who think I'm splitting hairs, but I'm not. Words have meaning and the words you use will ultimately determine how you act.

In this episode, I talk about how chiropractic business and chiropractic selling are NOT the same thing. i talk about the best situation to sell and why selling doesn't work well in chiropractic. I also ask you to consider how patients would react to hearing you discuss your business (would it help or hurt you?) and give you a few tips about building a profitable relationship centered chiropractic practice. Enjoy.

60 - Are DCs Quitters?  

Seems like a lot of chiropractors quit. They say they are going to implement things but they don't. They say they are going to start a new marketing program but they don't follow through. They start a new business/marketing program but bail on it before they even give it a chance.

In this episode, I talk about some of the good and bad reasons that chiropractors quit. I talk about the difficult position that a lot of chiropractors find themselves in. I talk about the types of marketing companies and chiropractic gurus that you want to avoid, the good situations you are most likely to quit and how to set up your business so you are have the best chance of following through. Enjoy.

59 - Tell YOUR story...  

Telling YOUR story is different than telling the chiropractic story. Every chiropractor has their own unique story...and there is a time and place to share it.

In this episode, I talk when, where and why each chiropractor should share their story. I also give a few tips to help clean-up the About page on your chiropractic website . Enjoy.

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