Weekly BS: Chiropractic Marketing Without Selling

Weekly BS: Chiropractic Marketing Without Selling

Australia

The chiropractic podcast for chiropractors who want to increase referrals, improve retention and get more patients from the internet without selling chiropractic. If are a DC who's wants to grow a profitable, relationship-centered chiropractic practice, this is the podcast for you.

Episodes

104 - Where Do New Patients Come From?  

Chiropractors love new patients. Frankly, chiropractors need new patients. So why is it that they don't understand where they come from? So many chiropractors lump their new patients into a total. They don't stop to think about the different pathways that patients use to find them. That's a mistake.

In this episode I talk about the 6 avenues in which new patients find a chiropractor. I discuss some pros and cons of each avenue and I even tell you which one you should NEVER use. Enjoy!

103 - Do This Today. Double Your Practice.  

Many times, I have been asked, "What can I do TODAY that will take my practice to the next level?" It's one of those popular interview questions, and I used to try to give a really insightful answer. But the last time I was asked, "What can I do today that will take my practice to the next level?" my answer was simple...NOTHNG.

In this episode I talk about success and where it comes from. I talk about where "practice home run" myths come from and why chiropractors believe them. I also discuss what you CAN do today that will change your life for the better. Enjoy!

102 - Joe Rogan vs Chiropractic  

Recently, Joe Rogan decided to rant about chiropractic on his podcast. (Warning: strong language) Was he right? Was he wrong? I decided to talk it on my podcast this week. Here we go...

First thing…CALM DOWN. It doesn’t matter if Joe Rogan hates chiropractors. People have always hated chiropractors and they always will.

What happened: In the past, Joe Rogan has been skeptical of chiropractic, but recently lashed out against chiropractors proactively. He got all worked up after reading an article called “Chiropractors are Bullshit” and began repeating what he read on his podcast.

Two reactions from chiropractors

- Blindly defend chiropractic
- Attack Joe Rogan

Problem with that

- Chiropractic has problems. Blindly defending it minimizes legitimate concerns/problems.
- Often chiropractic doesn’t need to be defended because chiropractors are the problem.
- Joe Rogan shares his thoughts for a living. We are listening to a process, not a conclusion.
- Joe Rogan has shown to be an open minded person. He will listen to both sides.
- Attacking the person minimizes the concern

What really happened:

- Rogan had a bad experience with a chiropractor
- He felt mislead/duped and is upset about that - mad at chiropractic
- Went looking for confirmation that chiropractic sucks
- He FOUND IT!

What he said that was misinformed or wrong

- Chiropractors aren’t doctors
- No science to support it
- Inaccurate and irrelevant history of chiropractic
- They kill people

What he said that was right

- Just like popping your own neck (In some offices, that's true...sadly)
- Preventative maintenance most important
- He was mismanaged by a chiropractor

Final Thoughts

- It DOESN’T MATTER if one person doesn’t like chiropractors.|
- Chiropractors are typically our own worst enemy and we need to take responsibility.
- Joe Rogan should have a chiropractor on his show. There’s a problem with that. You never know what he’s going to get. It’s the same reason medical professionals don’t like referring to chiropractors. Too much of a gamble.

Something to consider: What if your next new patient was going to report to the world their experience in your office? Would you take care of them differently?

 

101 - This Is How We Do It  

For episode 101, we are getting back to the business basics. Whether you like it or not, you are a business owner. And assuming you want to be a successful business owner, it is extremely important that you establish how you do things.

In this episode I talk about the importance of having a systems manual in your practice. Why it's so important to have a specific system for everything from taking out the trash to the chiropractors duties...haha...I said duties!

Your systems don't have to be perfect to get started. Really, your systems are never going to be perfect. But if you write them down, it's a HUGE step to growing a successful chiropractic business. Enjoy.

100 - Thank YOU!  

Happy 100th episode! I'm excited to hit the century mark. I've had other podcasts before but this is a first for me. So in this episode I take some time to say THANKS and to reminisce a bit. I talk about 5 things that I have been reminded of over the course of my first 100 episodes.

I discuss the best place to start. I talk about timing miscues, the peanut gallery, the importance of doing and why there will always be setbacks. I also discuss the importance of being you...NOW...not later.

Thanks so much for listening to the podcast. I'm always blown away by the number of people who tune in. I genuinely appreciate it. Enjoy.

99 - Long Days. Short Years.  

So many chiropractors (and people in general) make the mistake of ONLY thinking short-term. What's going to benefit me now. What's quickest and easiest? How do I change my situation in the next 30 days?

Now there isn't anything wrong with short-term goals...unless they chop the legs out from under your long-term goals. Then...you have a problem. If you are ONLY ever thinking short-term, the future YOU will regret it.

In this episode of the Weekly BS chiropractic podcast, I talk about long-term vs short-term goal setting. I talk about a few things I have learned from my kids and how they apply to business. I also give you 2 simple tips to keep in mind when you are making decisions. I even drop some Gary V. wisdom at the end of the show. Enjoy.

98 - You Don't Need Accountability  

Many chiropractors value accountability. They think that it's the key to their success so they pay top dollar for coaches and groups that will help keep their feet to the fire. But is accountability really a good thing? Should you even need it?

In this episode of the Weekly BS chiropractic podcast, I talk about the good bad and ugly when it comes to accountability. I discuss the context of accountability and the type of environments where it is needed. I also talk about how successful chiropractors talk about accountability differently than unsuccessful chiropractors. And I give you 3 simple tips to help you get more stuff done. Enjoy.

97 - Chiropractic Philosophy Doesn't Matter...Or Does It?  

Chiropractic philosophy...is there a hotter button in the chiropractic profession? I feel like the easiest way to get chiropractors worked up is to discuss philosophy. In fact...it's such an issue, I have a "no chiropractic philosophy" rule in the Academy members group. I don't want people fighting over things that don't matter. Or does it?

In this episode of the Weekly BS chiropractic podcast, I talk about chiropractic philosophy. I discuss why both sides are right and wrong. I point out which philosophical beliefs make you crazy, why philosophy is more important to the chiropractic profession than it is to individual chiropractors. I also discuss when philosophy is important to patients and what you need to do to be successful. Enjoy.

96 - Get More Online Reviews  

Online reviews have become a necessary thing for chiropractors these days. Prospective patients are searching for their next chiropractor online and they care about what others are saying. Even your patients who were referred will most likely research you online before making an appointment. If they find no reviews or unfavorable reviews, they very well could go somewhere else. 

In this episode of the Weekly BS chiropractic podcast, I talk about online reviews. I discuss 5 simple tips to getting more online reviews from your chiropractic patients. I talk about the best way to ask, ways to make it easy, the necessity of followup and the importance of gratitude. I also discuss how to create review opportunities. Enjoy.

95 - Ruling The Middle  

Some people like to start. Some people like to finish. Rarely will you hear someone say that they prefer the middle. But when you think about it, life is all about the middle. So let's talk about it..

In this episode of the Weekly BS chiropractic podcast, I talk about the pesky middle. I discuss why people try to shorten it and why others will minimize it when looking back. I also give you the 6 keys to ruling the middle: attitude, knowledge, support troubleshooting, consistency and perspective. Enjoy.

94 - Chiropractic Websites: SEO & Content  

Chiropractic websites are awesome. Believe it or not, it wasn't that long ago when chiropractors didn't have websites. I was a year or two into practice before I had my first one. Now, it's common place. Every chiropractor has a website (or they should), but not every chiropractor is getting patients from the internet. In fact, most aren't. 

So in this episode of the Weekly BS chiropractic podcast, I talk about some of the mistakes that chiropractors make when it comes to their websites. I talk about why it's important to pay attention to SEO. I discuss what patients should find when they get to your website and the type of content chiropractors should have on their website. I also discuss why chiropractic websites that are education based are often not good at attracting new patients. Enjoy.

93 - Positive Adaptability  

This weekend I heard a gentleman by the name of Dr. Jim Burns speak about relationships. So much of what he said is relatable to not only personal life but also business. So instead of trying to reinvent the wheel, I decided to talk about the lessons I learned from him and how that relates to chiropractors. 

So in this episode of the Weekly BS chiropractic podcast, I talk positive adaptability and the 3 simple things that help create healthy relationships. I also challenge everyone to take 30 days to do a kindness challenge. See if it changes your relationships for the better. Enjoy.

92 - Stories  

Chiropractic is all about people. It's important that with all the marketing and business talk, we never forget that. Over my time when I was in practice, I had the privilege of interacting with some amazing people and I saw some awesome life change. I thought it would be fun to talk about that today and share a few of my stories.

So in this episode of the Weekly BS chiropractic podcast, I talk about a few of my chiropractic patients. I discuss where they came from and how chiropractic made a difference in their lives. Like I said before...never forget you are in the people business. Enjoy.

91 - Are You a "Real" Chiropractor?  

I was planning no talking about something else, but I saw a facebook post where there was some typical chiropractic shaming going on and it caused me to change my mind. So often, chiropractors are told if they don't do this or that, they aren't a "real" chiropractor. But is that really the case? Do you have to practice a certain way if you are a chiropractor?

So in this episode of the Weekly BS chiropractic podcast, I talk about the different ways that chiropractic can fit into your life. I discuss the areas that chiropractors are often shamed and why it's NOT OK. I also give you 3 simple questions that will help you decide how to be a successful chiropractor doing it YOUR way. Enjoy.

90 - Chiropractic Marketing Blueprint  

I'm calling this episode the chiropractic marketing blueprint...or funnel...or maybe layers. Yeah...chiropractic marketing layers...like an onion. Regardless of what it's called, I'm talking about the different types of marketing that you want to have in place for a successful, sustainable chiropractic practice.  

So in this episode of the Weekly BS chiropractic podcast, I talk about the introduction, connection, invitation, consumption, participation and continued communication that makes up chiropractic marketing. Yeah...that's a mouthful, but it will make sense when you listen. Enjoy.

89 - I'm Scared...Now What?  

No Fear...that's what is praised in our society. Those who feel fear or anxiety are shammed and told that they shouldn't feel the way they do. But is that really true? Are you not supposed to feel fear?

Whether you are a chiropractor or not, the feeling of fear is normal. In some cases it can be your friend who's there to help you. So instead of trying to ignore your fear or waiting for a time when fear isn't there...why not embrace your fear and ask yourself, "now what?'

So in this episode of the Weekly BS chiropractic podcast, I talk the misconceptions around fear. I talk about why we are afraid and the mistakes we make concerning fear. I discuss the reality of courage and 4 simple questions you should ask yourself when you are afraid. Enjoy.

88 - The Autopilot Myth  

Autopilot is one of the chiropractic marketing buzzwords. Seems like there are countless chiropractic marketing services out there trying to put your practice on autopilot. Facebook ads, websites, newsletters, patient education materials, screenings, talks...just automate the whole thing and never worry about it again.

Or is it really that easy? Well...as mom used to say, "If it sounds too good to be true...it probably is." 

So in this episode of the Weekly BS chiropractic podcast, I talk about the truth behind autopilot services. I discuss what you should keep in mind when you hear those magic words and why putting things on autopilot is often a very risky move. I also talk about a healthy alternative to autopilot and how chiropractors can grow their business in a healthy way. Enjoy.

87 - There's Always a Derrick  

I was in the gym the other day and one of the trainers made a comment. She said, "there's always a Derrick." I realized she was right, and I decided to tell you why.

In this episode of the Weekly BS chiropractic podcast, I talk about Derrick. I talk about the mistakes we make when we compare ourselves to Derrick and what we need to do instead. Enjoy.

86 - Resetting Your Normal  

Chiropractor often talk about change. We want our practice to go to the next level, but do we really understand how change takes place? Chiropractors often find themselves relying on hope instead of being intention about change. That's not good.

In this episode of the Weekly BS chiropractic podcast, I talk about how real change happens. I talk about how good change and bad change are similar but also different. I discuss the importance of resetting your normal and why that's necessary if you want to reach new heights in practice. Enjoy.

85 - Practice Like a BOSS  

One of the things you will see amongst successful chiropractors is that the practice like a BOSS. Young chiropractors are thrown into the practice world without any business or marketing knowledge. They "just want to adjust patients" but that's NOT the reality for the vast majority of chiropractors. If you are going to be successful, you have to own the fact that you are in charge and then start acting like it.

In this episode of the Weekly BS chiropractic podcast, I talk about how most chiropractors have an employee mindset. i discuss why there is such a huge fail rate amongst chiropractors and what is even worse than failing. I then talk about why it's so important for chiropractors to practice like a BOSS and give a few quick tips on how to start that process. Enjoy.

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