In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)

The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi.  Actually, India is home to 122 major languages and 1599 other languages.

So, is there a need for digital media to cater more to our regional audience?

The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy
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Video: India's battle against 'superbugs'  

It’s the gravest healthcare threat facing humanity. The World Health Organization has estimated that antibiotic resistance, or ‘superbugs’ as these bacteria have come to be known, may kill 10 million people per year by 2050, and cost the global economy an estimated $100 trillion to address. In India the situation is very alarming and the country is already seeing the deadly impact of these invisible bacteria. Mandakini Gahlot and Alban Alvarez report. We began filming this report shortly after the historic high-level meeting at the United Nations General Assembly in September 2016. The UN had painted a bleak picture, urging the world to formulate a response. In India, alarm bells about superbugs had been set off way back in 2009, when doctors in Sweden discovered a patient - who had recently travelled to India - was not responding to any known antibiotic. They published their findings in the medical journal The Lancet - in it, they named the bacteria New Delhi Metallo-beta-lactamase-1 or NDM1. India was outraged; lawmakers in parliament were furious that the bacteria had been named after the country’s capital. They saw it as a deliberate attempt to malign the country. So vehement was the outrage that two years later, in 2011, The Lancet was compelled to make a public apology to the Indian government. By then, NDM-1 and its various mutations had spread to over 70 countries including France. India had lost precious time arguing over nomenclature instead of addressing the problem. By the time we began filming, a slew of scientific reports had confirmed that India was losing nearly 52,000 newborn infants to antibiotic resistance each year. We filmed with the chief of pediatrics at a large public hospital in central India, and he told us what he was seeing in his ward - patients not responding to any drugs - was a “nightmare.” Antibiotics had made many common infections curable, and made it possible to perform complex surgeries. The doctor, however, like millions of others across the world, was worried that what he was seeing in his ward was the end of the antibiotic era -- a truly frightening scenario. Elsewhere, we filmed how easily one can walk into an Indian pharmacy and buy strong antibiotics without a prescription. Overuse of antibiotics and indeed misuse - not taking the entire dosage in a timely manner - is one factor that is responsible for the virulent spread of superbugs. For India, one of the gravest challenges is educating its citizens about these dangers. As such, the country has launched many awareness campaigns urging people not to use antibiotics without a prescription. All antibiotics sold in pharmacies now carry a red band indicating that they cannot be sold without a prescription. But the reality on the ground can be quite different, as we show in the report. Restricting overuse and misuse In New Delhi, we filmed at the High Court with the father of an 18-year-old girl who had developed drug-resistant tuberculosis. The only medicine that could save her life - Bedaquiline - was being controlled by the government. The understanding is (and this was backed by the scientific community) that if this medicine was made easily available, it could be inadvertently misused by people who could develop resistance to it as well. Another factor responsible for the spread of superbugs is the use of antibiotics in cattle and poultry. In Haryana, barely 50 km from the capital New Delhi, we visited a large chicken farm where the farmer admitted that antibiotics act as a growth agent, helping him to get his chickens ready for the market much faster. Finally, in search of solutions, we met a team of scientists in Bangalore who are racing against time to develop a new class of antibiotics. The United Nations recognised in 2016 that combatting antibiotic resistance will require the kind of global response that we see around climate change today. The battle is under way on several fronts - the need right now is for a simple diagnostic tool that can detect resistance easily. In countries like India, a lot of attention is being paid to effective infection control policies within hospitals. Researchers across the world are struggling with the conundrum of making antibiotics easily accessible to the millions who need them urgently, while restricting overuse and misuse. 



For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.

NL Hafta – Episode 37


Akshaya Mukul, journalist with The Times of India and author of the book Gita Press and The Making of Hindu India joins us to talk about his book and how he went about researching for it. Then we talk about writers returning their Sahitya Akademi awards and the politics behind it. Then, has India indeed become more intolerant under the new regime? Finally, the song of the week: this time it is dedicated to the nation from Prime Minister Narendra Modi.

For Reference:

Aman Sethi’s review of Akshaya Mukul’s book Gita Press and The Making of a Hindu India: Engineers of the Hindu Soul Aakar Patel’s review of Gita Press and The Making of a Hindu India: How wrong can right be Article that Abhinandan mentioned: The white man in that photo R Jagannathan’s piece in Firstpost: Unaware of his identity until now? Naseeruddin Shah does protest a bit much Rupa Subramanya’s piece published on Newslaundry: Think India has become more communal under Modi? The numbers will disappoint you Pratap Bhanu Mehta’s piece in The Indian Express: Shiv Sena wants to openly acknowledge that criminality and democracy have been fused Aatish Taseer’s piece in NYT: India’s Great Educational Divide Radio Open Source podcast on maleness being a disease: Demonic Males Radio Lab podcast on Candid Camera and Allen Funt: Smile My Ass The New York Times: Modern Love Series Amit Shah’s interview with Rahul Kanwal. Indian Malala’s story in Hindustan Times: Jharkhand Maoists kill 20-year-old girl who chose school over guns

Produced by Kartik Nijhawan.

Digital India Podcast for FIR podcast 100th episode. In this show, we discussed How we got into the podcast and reached 100th episode. Bharani and Suresh discuss the journey, challenges, mistakes we made on the way. The opportunity we got from Shel & Nevelle. The 100th episode of Digital India Podcast on FIR Podcast Network is brought to you by  staff and students of  Web Marketing Academy  A huge thank you to all our listeners, FIR Podcast Network community, staff, students and all participants for Digital India show.

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Shobhana Bhartia in conversation with Mukulika Banerjee [Audio]  

Speaker(s): Shobhana Bhartia | Shobhana Bhartia and Mukulika Banerjee will debate the sensitive relationship between media and politics in contemporary society, weaving in issues of reportage, print and electronic coverage, online news, 24/7 news knowledge, and the like. Focusing on The Hindustan Times daily newspaper in India, the discussion will also confront new challenges -- of online portals, social media and the reporting of breaking news, and the increasing role that the media plays in creating an informed citizenry. Besides being the first and the youngest woman to become the chief executive of a national newspaper, Shobhana Bhartia is also a prominent statesperson. She is currently the Chairperson and Editorial Director at HT Media Limited, India’s largest listed media company, part of India’s Birla group. In her career spanning three decades, she led the process of cultural transformation at HT Media, and converted it into a high quality, forward looking professional media organisation. She pioneered the strategy fundamental to the company’s rapid growth and foray into education. Her efforts have contributed to the company winning global awards including the Best Media Company in India to Work For in 2012. Shobana’s has received many awards and recognition including Media Person of the Year 2012 by IAA Leadership Awards, Businesswoman of the Year 2007 by The Economic Times, Entrepreneur of the Year 2005 by Ernst & Young, and Global Leader of Tomorrow 1996 by World Economic Forum, Davos. After receiving the Padma Shri for Excellence in Journalism, a National Award by the Government of India, she was the Presidential nominee to the Rajya Sabha, the Upper House of the Parliament in India from 2006-2012. She also served as a member of the Parliamentary Committees on Energy, Women Empowerment, and Human Resource Development. Other leadership positions held by her include chairing the Audit Bureau of Circulation and the Press Trust of India. She has held Board level positions at Indian Airlines and Indian educational institutes. She is also serving as the Pro Chancellor of Birla Institute of Technology and Science, Pilani (founded by her grandfather). Mukulika Banerjee (@MukulikaB) is Director of the South Asia Centre and Associate Professor in Social Anthropology at the London School of Economics and Political Science. She is author of Why India Votes?, Muslim Portraits: Everyday lives in India, The Sari and The Pathan Unarmed. Established in 2015, the South Asia Centre (@SAsiaLSE) marks a step-change in LSE’s engagement with South Asia. LSE has more than 70 subject experts whose teaching and research interests concern South Asia; the Centre harnesses this world class inter- and multi-disciplinary expertise to underwrite the School’s fundamental mission of impacting public awareness through informed knowledge. The SAC is a global platform to engage with South Asia – whose particularities constantly challenge conventional social science thinking about the region.


In this weeks show we discussed a story from Forbes India " The Future Issue" about how New apps can revolutionize Indian Farming. We looked into the article and discussed some of the key points from the story.

The 93rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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The post DIGITAL INDIA #093 : FARMING AS A SERVICE (FaaS) IN INDIA appeared first on FIR Podcast Network.


For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing.

Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts.

The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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India's Relations with Israel & Palestine  

Nicolas Blarel comes on the show to discuss India’s relationship with Israel and the Israeli-Palestinian conflict. Some of the topics covered include:

Background on India’s trade and military relationship with Israel India’s support for Palestine and Palestinian leaders Recent visits to Israel by Indian leaders Narendra Modi’s potential upcoming visit to Israel and the region The benefits to Israel from a Modi visit Controversies related to recent UN votes by India dealing with Israel-Palestine issues Efforts to separate Israel-Palestine political issues from economic ties How India’s relationship with Israel and Palestine are viewed domestically in India


The Evolution of India’s Israel Policy: Continuity, Change, and Compromise since 1922 Blarel, Dr. N.R.J.B. - Faculty & Staff - Faculty of Social and Behavioural Sciences Nicolas Blarel (@nicoblar) on Twitter Karl Morand (@KarlMorand) on Twitter

You can support the podcast by making a small donation on Patreon!

India's Middle East Foreign Policy  

Shashank Joshi comes on the show to talk about India’s Middle East foreign policy. Topics we covered include:

Importance of remittances from Indians living in the Middle East India’s relationship with Israel Why India sees an “advantage in obscurity” in deciding its Middle East strategies Indian hostages in Iraq and India’s inability to effectively respond to the situation India’s need for a “Look West” policy in addition to “Look East” India’s relationship with Iran and Saudi Arabia


Shashank Joshi | Why India Refuses to Engage the Middle East | Foreign Affairs Looking West - Shashank Joshi (PDF) Shashank Joshi (@shashj) on Twitter Karl Morand (@KarlMorand) on Twitter Subscribe to the podcast in iTunes

Please support the podcast by making a small monthly donation on Patreon. Thank you!

 This week's Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that's when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel. The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DIGITAL INDIA #110 : 106 YEAR OLD SOUTH INDIAN YOUTUBER WITH 500,000 SUBSCRIBERS appeared first on FIR Podcast Network.


What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode.
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6.04 Ravi Venkatesan - Leading in India versus other markets  

DESCRIPTION My sixth guest on the Play to Potential Podcast series is Ravi Venkatesan. He is the Chairman of Bank of Baroda and on the Board of Infosys and Rockefeller Foundation. He is the co-founder and Chairman of Social Venture Partners India, a network of engaged leaders attempting to address complex social issues through venture philanthropy. He invests in young organizations through Unitus Seed Fund. He also works as a mentor with some start-ups that need guidance. Ravi is the former Chairman of Microsoft India and Cummins India. He is the author of bestseller “Conquering the Chaos – Win in India, Win everywhere” published in 2013 by Harvard Business Review. He is an alumnus of IIT Bombay (B.Tech – Mechanical Engineering), Purdue University (Masters in Engineering) and Harvard Business School (MBA). Ravi has had several interesting transitions through his career 1) Moving from the US to India to head Cummuns 2) Moving from heading Cummins in India to heading Microsoft 3) Leaving Microsoft to pursue his current portfolio of Board memberships, writing, speaking, philanthropy, investing, mentoring start-ups and more. We spoke about a range of topics including the transitions he has made, leadership in the social impact world, building a career in a growing gig-economy and more. Deepak Jayaraman is the creator and curator of the Play to Potential Poecast series where he talks to leaders from different backgrounds on topics around leadership, transitions and careers. Deepak is a Leadership Advisor and an Executive Coach. He works with leaders to improve their effectiveness and in helping them make better decisions specifically around organisational and career transitions. He currently runs Transition Insight ( and works with leaders to handle phases of transition thoughtfully. He has worked as an Operations Consultant with KPMG in UK, Strategy Consultant with McKinsey in the US and as a Leadership Consultant with EgonZehnder (a Swiss Leadership Advisory firm) where he helped companies recruit CEOs, CXOs and Board Members and worked on Leadership Development. Deepak is a certified CEO Coach and is an alumnus of IIT Madras, IIM Ahmedabad and London Business School. His detailed profile can be found at DISCLAIMER The views, comments, opinion and statements expressed in the conversation are solely that of the guest. The podcaster, interviewer, Host or Transition Insight Private Ltd do not subscribe or endorse any of the views, Ideas, comments, opinions and statements expressed in this conversation. The intention of the Podcast is to have thoughtful conversations with people who have chosen different paths and draw insights around leadership, transitions and careers so that it could be of help to individuals at varying points in their career or life. The podcast does not mean to hurt or question any person’s or organization’s sentiments, beliefs, views or concepts in any manner. The podcaster is not liable and/or responsible in any manner whatsoever.

196: Dissecting the Cultural Code of India with Andy Molinsky  

Back at it again with cultural codes! We are continuing our series with cross cultural expert Andy Molinsky. Andy’s series is highlighting the cultural codes of 10 countries. The country of choice today is India. India is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world. India's capital is New Delhi; other metropolises include Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad and Kolkata. Following market-based economic reforms in 1991, India became one of the fastest-growing major economies; it is considered a newly industrialized country. However, it continues to face the challenges of poverty, corruption, malnutrition and inadequate public healthcare. India is a federal republic governed under a parliamentary system and consists of 29 states and 7 union territories. India is a pluralistic, multilingual, and a multi-ethnic society. It is also home to a diversity of wildlife in a variety of protected habitats. He uses the following six-dimensional framework to capture the differences across cultures. Directness: How straightforwardly do people typically communicate in this culture? Enthusiasm: How much positive emotion and energy do they typically show? Formality: How much deference and respect do people typically demonstrate? Assertiveness: How strongly do people typically express voice their opinions? Self-Promotion: How acceptable is it for people to speak about their accomplishments? Personal Disclosure: How much do people typically reveal about themselves? Be sure to grab Andy’s free E-book for mastering 10 cultural codes from around the world:

Democracy is India's Achilles' heel  

We assume that democracy is what every country should have. But what has democracy done for India? Easy. It has stimulated corruption on a massive scale, and if you want to get rich in India the most direct way is to run for parliament and reap the payoffs businesses are obliged to make to the local MP. Caste, that Indian curse, becomes more entrenched as politicians exploit caste allegiances to win votes. Bombay may be booming but it’s hardly Shanghai. A country that is striving to be an economic powerhouse is being pulled down by its political system. Democracy is India’s Achilles’ heel. So say the pundits but what would they put in democracy’s place? Would they prefer India to be ruled by a Mubarak or an Indian version of the Beijing politburo? Democratic politics is always messy and often corrupt but it is the inevitable price of seeking the will of the people, which will always be preferable to the will of the dictator. Speaking in favour of the motion in this debate from September 2011 were Patrick French, writer, historian and author of 'India: A Portrait'; and Suhel Seth, author, columnist and Managing Partner of Counselage India, a strategic brand management and marketing consultancy. Arguing against them were William Dalrymple, an author and historian who has lived in Delhi for 25 years; and Mani Shankar Aiyar, former government minister and member of the Indian National Congress. The debate was chaired by Bridget Kendall, BBC diplomatic correspondent and presenter of The Forum on BBC World Service.

Global Summits: Where are we going? - Episode 4: SDGs Summit at New York: Reactive  
Development writer and international negotiations watcher Biraj Swain discusses with Samir Saran of Observer Research Foundation, Bidisha Pillai of SAVE the Children India, Amitabh Behar of National Foundation of India and Mukul Sanwal, career bureaucrat and India's chief climate negotiator at 1992 Rio the recently concluded United Nations Sustainable Development Goals Summit which were gavelled in New York in the last week of September. They discuss the goals themselves and what they hold for us and our future and our children’s future. The panelists pick their favourite ones. They discuss India’s pitch and participation, and if the over-presence of private sector, is that making the global public good, the UN, a compromised entity. The close by discussing the road ahead for SDGs in India, for Indians.    They also listen in from one of India's youth delegate at the UN, Anoyara Khatun, on her aspirations and expectations from India and world leaders.   Produced by Kartik Nijhawan   The readings:   Sustainable Development Goals, final outcome document   Fit for whose purpose: Private funding and corporate influence on the United Nations   The World's search for sustainable development: A Perspective from the global South   The Reality of Social Rights Enforcement   The Global Goals   A Note on the Optimal Supply of Public Goods and the Distortionary Cost of Taxation   Indian teenager Anoyara Khatun joins Bill and Melinda Gates to combat child trafficking


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