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Turbo 3 - Viernes eléctrico (214): Phoenix - 28/04/17  

Empezamos el fin de semana avanzando lo nuevo de Phoenix, 'J-boy', uno de los temas que contendrá su próximo disco, 'Ti amo'. Además, bailamos con la música de The Magician, Lykke Li, Dua Lipa, Disclosure, Gorillaz, Rinôçérôse y Justice. Playlist: PHOENIX - 1901, PHOENIX - J-Boy, PHOENIX - Trying to be cool, PHOENIX - If I ever feel better, YUKSEK - Break my heart (feat. Monika), LYKKE LI - I follow rivers (The Magician remix), THE MAGICIAN - Together, DISCLOSURE - White noise (feat. AlunaGeorge), DUA LIPA - Blow your mind (Mwah), GORILLAZ - Strobelite (feat. Peven Everett), GORILLAZ - 19-2000 (Soulchild remix), BECK - Mixed business, EELS - Going fetal, RINÔÇÉRÔSE - Fighting the machine, JUSTICE - Randy.


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Weekly Space Hangout - April 21: Dr. David Grinspoon  

https://www.youtube.com/watch?v=VqBETRK6-Xs

Recorded April 21, 2017.

Host: Fraser Cain ( @fcain )

Special Guest: David Grinspoon ( @DrFunkySpoon ) is an astrobiologist, award-winning science communicator, and prize-winning author. He is a Senior Scientist at the Planetary Science Institute and Adjunct Professor of Astrophysical and Planetary Science at the University of Colorado. His research focuses on climate evolution on Earth-like planets and potential conditions for life elsewhere in the universe. He is involved with several interplanetary spacecraft missions for NASA, the European Space Agency and the Japanese Space Agency.

Regular Guests:

Morgan Rehnberg ( http://cosmicchatter.org/ & @MorganRehnberg )

This week's stories:

- Tiny bubbles on TItan?

- Did the Moon once have a magnetic field & magnetosphere?

 

Enter the code for this week into this site: https://cosmoquest.org/achievements/code for a chance to win.

This week's code is GcNqmd

 

Do go visit http://astrogear.spreadshirt.com/ for cool Astronomy Cast and CosmoQuest t-shirts, coffee mugs and other awesomeness!

http://cosmoquest.org/Donate This show is made possible through your donations.

Thank you! (Haven't donated? It's not too late! Just click!)

The 365 Days of Astronomy Podcast is produced by Astrosphere New Media. http://www.astrosphere.org/

Visit us on the web at 365DaysOfAstronomy.org or email us at info@365DaysOfAstronomy.org.

While you're at it, do support our Learning Space educator training program by going to this site:

https://www.patreon.com/LearningSpace

Please help us keep training the trainers! Learning Space is a weekly G+ Hangout on Air about topics in astronomy education, outreach and other ways to share science both in the school setting and outside it. We bring you interviews, hands-on demonstrations, lists of our favorite educational resources and more!

Clark Howard: 04.27.17  

Topics: Beef prices; Phoneline hackers; New cool Roku update; Affordable tiny apartments and pod homes; Schools should start later

Go Time - 44: Go4, Gardening, and Go Contribution with Brad Fitzpatrick  

Brad Fitzpatrick joined the show to talk about becoming the face of open source Go, getting the community involved in bug triage, the potential future of Go, and other interesting Go projects and news.

Sponsors

Toptal –  Hire the best freelance developers and designers with Toptal. Email adam@changelog.com for a personal introduction. Datadog –  Datadog brings you visibility into every part of your infrastructure, plus APM that integrates deeply with Go libraries for monitoring your applications' performance. With support for Gin, Gorilla Mux, and gRPC, and more on the way, you can get fine-grained performance metrics from your Golang apps with minimal instrumentation. Start your free trial, install the agent, and get a free t-shirt!

Featuring

Brad Fitzpatrick – Twitter, GitHub, Website Erik St. Martin – Twitter, GitHub Carlisia Pinto – Twitter, GitHub Brian Ketelsen – Twitter, GitHub

Notes and Links

Go4

Gardening

Go Contribution Guide

GopherCon 2016 - Lightning Talk: Brad Fitzpatrick

Camlistore

Grumpy: Go running Python

proposal: generic programming facilities

DNS library in Go

Package mem

#goreviews

Interesting Go Projects and News

Kallax - typesafe ORM

Kallax: Why we built yet another ORM for Go · source{d} blog

Shout out to Dave Brophy (author of jennifer and several other cool Go tools) for sending us a shout out from the French Alps!

periph

myitcv.io/react - now with more code gen and preact support too! (From Paul Jolly)

Reddit - Is Go 2 actually happening? If so, when will development start?

Free Software Friday!

Each week on the show we give a shout out to an open source project or community (or maintainer) that's made an impact in our day to day developer lives.

Carlisia - changelog.com

Brian - Buffalo

NS#209: 1997 Anniversary Special  

20 years on from Labour's general election landslide, Helen and Stephen host a special edition looking back at the party's journey. Lord Spencer Livermore describes what it was like to be part of the 1997 campaign team. Kate Mossman reminds us what critics say Cool Britannia was listening to - and what was actually topping the charts (Barbie Girl). And Helen conducts a dramatic reading of our May 2 leader. Warning: deeply optimistic content.

82: The Neuroscience of Leadership with Friederike Fabritius  

On today’s episode of The Psychology Podcast, we speak with a neuroscientist who specializes in optimizing workplaces for greater productivity and well-being. Our conversation covers a vast array of useful topics, such as habit formation, public speaking, emotional regulation and proper decision making. We talk about how some of these activities show up in brain scans and discuss how individual’s neurochemistry affects their roles at work. There’s a ton of strategies here and we had a lot of fun recording the episode. Learn more about Friederike’s latest book by visiting theleadingbrain.com.

For some really cool socks, go to Bombas.com/tpp and get 20% off your first order!
UNAWE Space Scoop - Cosmic Easter Egg  

http://www.unawe.org/kids/unawe1713/

There's a link in the show notes that'll take you to an image of an oval picture, that might look like a beautifully decorated Easter egg, but it represents the entire sky. This picture is actually a map that shows the tracks that the ESA's Gaia satellite followed as it scanned the sky during its first 14 months at work.

 

Enter the code for this week into this site: https://cosmoquest.org/achievements/code for a chance to win.

This week's code is GcNqmd

 

Do go visit http://astrogear.spreadshirt.com/ for cool Astronomy Cast and CosmoQuest t-shirts, coffee mugs and other awesomeness!

http://cosmoquest.org/Donate This show is made possible through your donations.

Thank you! (Haven't donated? It's not too late! Just click!)

The 365 Days of Astronomy Podcast is produced by Astrosphere New Media. http://www.astrosphere.org/

Visit us on the web at 365DaysOfAstronomy.org or email us at info@365DaysOfAstronomy.org.

While you're at it, do support our Learning Space educator training program by going to this site:

https://www.patreon.com/LearningSpace

Please help us keep training the trainers! Learning Space is a weekly G+ Hangout on Air about topics in astronomy education, outreach and other ways to share science both in the school setting and outside it. We bring you interviews, hands-on demonstrations, lists of our favorite educational resources and more!

Title: Secret #3 of the 3 Secrets to Get More Sales with Digital Marketing  

In this episode of "The Marketing Nerdz Podcast", I share with you the 3rd Secret to Get More Sales with Digital Marketing.    Warning! Contradictory!   Before revealing the secret, I spill the beans on a warning! The warning is about the possibility of this secret seeming to sound contradictory to yesterday's secret. However, instead of being contradictory, today's secret is complementary to the secret I shared yesterday.    So if you are all set to soak up all the points in today's episode, let's dive into the 3rd Secret to Get More Sales with Digital Marketing.   RR: The 3rd Secret to Get More Sales with Digital Marketing   Before revealing the 3rd secret I make a fun point about acronyms. Make sure you hit the 'play' button to know my take on acronyms.   Now over to the RR secret. In this context, RR implies Rational Reasons.    Upon hearing that if you feel this secret is contradicting the one I shared yesterday, hang in there. All the secrets in this 3 part series are proven  that have worked for decades in the offline marketing. And all the 3 secrets work their magic in digital marketing too - for us and our clients!    In your online marketing campaigns, you must first appeal to the emotional reasons. And as soon as your potential client/customer is emotionally sold, she/he must justify their "emotional/ irrational" decision with "rational reasons".   After making the purchase, people need all the rational reasons to justify not just to themselves but to their family and friends about the expense.   So addressing and incorporating rational reasons in your copy helps you ensure that your online marketing campaigns do not fail but instead get you more sales.   Next, I go on to share why "Buyer's Remorse" sets in and what to do avoid it. This explanation in itself is so valuable that you would want to go back and play it a few more times. 
  Thereafter, I explain the secret of Rational Reasons with an example of a car commercials and an interesting anecdote of a car ad on YouTube that I was bombarded with.    The car advertisements typically follow this pattern:   First, you'll see a remarkable visual of a stylish, elegant, dazzling car. This would typically be shot in such a scenic location that you can't take your eyes off the car and the location.    You'll typically see a hot and happening 5 star location which is intended to make your potential customer want to upgrade the way people perceive him/her.   Along with this, you'll see a series of interior shots, luxurious & comfortable seats, LED Car Lounge Lights followed by the shot of the car driving on hilly terrain with a breathtaking view.    All of this is designed to appeal to the buyers' emotional reasons.   But there's more. Car advertisements go on to give you several other details such as the speed, luxurious interiors, bold bonnet, muscular front bumper, L-shaped fog lamps; plenty of chrome; illuminated scuff plates on the door sill and the like. These features are the rational reasons.   All the features & rational reasons have very little to do with your potential buyer's buying decision. But the rational reasons are aimed to make your potential buyer feel good about the decision she/he has already made.    Here are some examples of Rational Reasons that Car Ads Use to Get More Sales with Digital Marketing:   The hill descent feature can help ensure my safety and the safety of my loved ones when we travel on the tricky hills of Lonavala or Kausani in Himachal.    The XYZ braking system will ensure that we are safe at all times.    The automatic/ emergency brake will be a God sent gift in times of crises - even though i'm slightly over paying for it. that's cool.   Also the Blue & Red LED Car Lounge Lights in the interiors will make me look so cool and happening in front of my XYZ friends.    Notice how rational reasons are tying in to the emotional reasons.   Also in the last stage of conversation that's taking place inside the buyer's head, the rational reasons are very important in "justifying" the purchase. Although it may not sell the car, because remember the prospect makes the decision to buy for emotional reasons - all the stuff that I shared with you yesterday.   But Rational Reasons help in justifying the sale.   The buyer can tell herself and her family that "she made the right decision".    So, this brings me to the end of the 3rd secret in this series.    A Recap of the 3 Secrets to Get More Sales with Digital Marketing
  Now, let's quickly recap what you've learned in this & the last 2 episodes of "The Marketing Nerdz Podcast".   1. People Don’t Like to be Sold Your prospects want to buy, but they don’t want to be sold. Buying implies control. Your prospects want to keep the control in their hands. Being sold is the opposite. They don't want to feel like they are being controlled.    To know this secret in detail, click here to listen to the 1st secret I shared the day before.   2. ER: The 2nd Secret to Get More Sales with Digital Marketing ER implies "Emotional Reasons". Your prospective clients/customers buy for Emotional Reasons.   If you want to know this secret in detail, click here   3. RR: The 3rd Secret to Get More Sales with Digital Marketing RR implies "Rational Reasons". After making the purchase, people need rational reasons to justify their emotional decision of buying. 

Windows Weekly 515: You Will be Degraded  

Invoke: Microsoft's awaited answer to the Echo. Why is MS holding back the promised public preview of the Cortana Skills Kit? Meanwhile, Amazon's now doing a voice powered Echo camera (for fashionistas, to start). Creepy or cool? Microsoft to roll out new Windows 10, Office feature releases twice annually. Creators Update at two weeks: Microsoft says "millions" have upgraded. Anecdotally, there are no horror stories to speak of. CloudBook specs leak ahead of Microsoft's EDU event. A Windows 10 watch! Microsoft earnings tomorrow: what to expect.

Tip of the week: Waiting on a Surface Pro 4.5/5? Maybe it's time for a more modern alternative.App pick of the week: Movies & TV • Enterprise pick of the week: Linkedin and Dynamics 365 – the integration begins. Codename pick of the week: Are you hungry? Office team has you covered. Beek Pick Of The Week: Upland Brewing IrdescentMark your calendars: May 1 at RattleNHum East on 33rd Street: Meetup the day before MS' May 2 EDU event in NYC. 5 to 8 pm. No RSVP neededMay 11 somewhere in downtown Seattle: Build 2017 meetup. Venue should be finalized in next day or 2. We'll tweet it out! Also no RSVP neededJune 19 to 22: Office 365 Engage in Haarlem, NL. We'll be doing Windows Weekly live there with a meetup. If you're into O365, this should be a really great show

Hosts: Leo Laporte, Mary Jo Foley, and Paul Thurrott

Download or subscribe to this show at https://twit.tv/shows/windows-weekly

Check out Paul's blog at thurrott.com

Check out Mary Jo's blog at AllAboutMicrosoft.com

Thanks to CacheFly for the bandwidth for this show.

The Windows Weekly theme music is courtesy of Carl Franklin.

WW 515: You Will be Degraded  

Invoke: Microsoft's awaited answer to the Echo. Why is MS holding back the promised public preview of the Cortana Skills Kit? Meanwhile, Amazon's now doing a voice powered Echo camera (for fashionistas, to start). Creepy or cool? Microsoft to roll out new Windows 10, Office feature releases twice annually. Creators Update at two weeks: Microsoft says "millions" have upgraded. Anecdotally, there are no horror stories to speak of. CloudBook specs leak ahead of Microsoft's EDU event. A Windows 10 watch! Microsoft earnings tomorrow: what to expect.

Tip of the week: Waiting on a Surface Pro 4.5/5? Maybe it's time for a more modern alternative.App pick of the week: Movies & TV • Enterprise pick of the week: Linkedin and Dynamics 365 – the integration begins. Codename pick of the week: Are you hungry? Office team has you covered. Beek Pick Of The Week: Upland Brewing IrdescentMark your calendars: May 1 at RattleNHum East on 33rd Street: Meetup the day before MS' May 2 EDU event in NYC. 5 to 8 pm. No RSVP neededMay 11 somewhere in downtown Seattle: Build 2017 meetup. Venue should be finalized in next day or 2. We'll tweet it out! Also no RSVP neededJune 19 to 22: Office 365 Engage in Haarlem, NL. We'll be doing Windows Weekly live there with a meetup. If you're into O365, this should be a really great show

Hosts: Leo Laporte, Mary Jo Foley, and Paul Thurrott

Download or subscribe to this show at https://twit.tv/shows/windows-weekly

Check out Paul's blog at thurrott.com

Check out Mary Jo's blog at AllAboutMicrosoft.com

Thanks to CacheFly for the bandwidth for this show.

The Windows Weekly theme music is courtesy of Carl Franklin.

GAM/Astronomers Without Borders - Astro Arts  

Hosted by Mike Simmons.

Special guests:

- Dr. Doug Vakoch, President METI International

- Andrew Fazekas, "Night Sky Guy", Communications Manager, AWB

- Per Bifrost, filmmaker, Fosfor Produktion, "Earthling's Quest"

- Alexander Rynéus, filmmaker, Fosfor Produktion, "Earthling's Quest"

- Ignasi Ribas, Spanish High Council for Scientific Investigation

- Daniela DePaulis, AWB's Astro Art Program

 

Enter the code for this week into this site: https://cosmoquest.org/achievements/code for a chance to win.

This week's code is GcNqmd

 

Do go visit http://astrogear.spreadshirt.com/ for cool Astronomy Cast and CosmoQuest t-shirts, coffee mugs and other awesomeness!

http://cosmoquest.org/Donate This show is made possible through your donations.

Thank you! (Haven't donated? It's not too late! Just click!)

The 365 Days of Astronomy Podcast is produced by Astrosphere New Media. http://www.astrosphere.org/

Visit us on the web at 365DaysOfAstronomy.org or email us at info@365DaysOfAstronomy.org.

While you're at it, do support our Learning Space educator training program by going to this site:

https://www.patreon.com/LearningSpace

Please help us keep training the trainers! Learning Space is a weekly G+ Hangout on Air about topics in astronomy education, outreach and other ways to share science both in the school setting and outside it. We bring you interviews, hands-on demonstrations, lists of our favorite educational resources and more!

Ian Rapoport and Logan Couture  

The guys successfully made the trip down to Philly in Vanny Woodhead the 1993 Conversion Van. NBA Playoffs and Russ has been eliminated. NFL Draft storylines (1:07 - 18:45). Hot Seat/Cool Throne (18:45 - 26:11). NFL Network's Ian Rapoport joins the show to talk about the draft, what QB is going first, who is looking to trade and the time Aaron Hernandez threatened to kill him (26:11 - 51:07). Segments include Kings Stay Kings, hurt or injured with San Jose Sharks Logan Couture. Seeing Red. Alex Jones trial update. Is Pat Riley going to die soon. Respect the Biz and locker room talk with Pacman Jones

Gemma Cairney - Distraction Pieces Podcast with Scroobius Pip #148  

Welcome ONE, welcome TWO, and as tradition dictates, welcome THREE to the Distraction Pieces Podcast! Thank you for coming, or returning, or however you're working it. Very nice it is to have you here - and it's another goody this week as Scroobius Pip catches up with his old pal Gemma Cairney! A proper fun get together here as Gemma's golden tones fill the podcast with light and energy, and it's an all round good time from start to end, even when heavy topics are brought up and handled. Hear her story and how she got where she is, which is a very cool place indeed - maverick broadcaster and seasoned BBC veteran (the cool place where she is, in literal terms, is Margate). She's insanely busy at all times, DJing and presenting and podcasting, but she's also got a new book out called 'Open' which you are cordially invited to check out and enjoy at your leisure. Not too leisurely though, exercise a little hustle at least. Enjoy these two mates go at it verbally and have fun with Pip and Gemma! ••••• GEMMA on TWITTER! – https://twitter.com/gemcairn ••••• GEMMA on INSTAGRAM! – https://www.instagram.com/gemagain ••••• GEMMA'S PODCAST! – https://itunes.apple.com/gb/podcast/open-up-with-gemma-cairney/id1210297442?mt=2 ••••• GEMMA'S BOOK! – http://pages.panmacmillan.com/openthebook •••••••••• SCROOBIUS PIP – https://twitter.com/Scroobiuspipyo •••••••••• SPEECH DEVELOPMENT RECORDS – https://scroobiuspip.backstreetmerch.com •••••••••• FOLLOW AND ENJOY!!!

Urban Astronomer Ep. 4: Black holes & Chris Stewart  

This episode features news about the discovery of an intermediate mass black hole, and the next in our series of interviews with prominent figures in South African amateur astronomy.  This weeks guest: Chris Stewart.

Allen Versfeld is an amateur astronomer, an IT professional, a podcaster, a father of five beautiful kids and a barely competent chess player. He is also the director of the Astrophotography Section of the Astronomical Society of South Africa, where he coordinates and promotes the activities of people who are far better photographers than him.

 

Enter the code for this week into this site: https://cosmoquest.org/achievements/code for a chance to win.

This week's code is GcNqmd

 

Do go visit http://astrogear.spreadshirt.com/ for cool Astronomy Cast and CosmoQuest t-shirts, coffee mugs and other awesomeness!

http://cosmoquest.org/Donate This show is made possible through your donations.

Thank you! (Haven't donated? It's not too late! Just click!)

The 365 Days of Astronomy Podcast is produced by Astrosphere New Media. http://www.astrosphere.org/

Visit us on the web at 365DaysOfAstronomy.org or email us at info@365DaysOfAstronomy.org.

While you're at it, do support our Learning Space educator training program by going to this site:

https://www.patreon.com/LearningSpace

Please help us keep training the trainers! Learning Space is a weekly G+ Hangout on Air about topics in astronomy education, outreach and other ways to share science both in the school setting and outside it. We bring you interviews, hands-on demonstrations, lists of our favorite educational resources and more!

What was the first life on Earth?  

What was the first lifeform like? What was very first the first fish or mammal? Is it even possible to know? In this episode, we look to the fossil record to help us trace our roots back to the Last Universal Common Ancestor. Paleontologist Neil Shubin joins us to talk about discovering a remarkably cool fossil that helped us understand how life evolved over billions of years. We also take a field trip to the Hall of Ancestors and examine a few branches on the tree of life. And we learn why figuring out how life began on earth could help us as we find life elsewhere in the universe.

Episode 17: Coachella...We Don't Get It  

There are two kinds of people in this world. Those of us that went to Coachella, and those of us that didn't. Except those of us that didn't go, can say we pretty much DID go, because our entire Instagram feed for the past 2 weekends has been #Coachella. Is Coachella even about the music anymore? Or is it just a photo taking festival?  Coachella has become more of a scene than the cool free-spirit music festival it started out as.  For the first time ever Ashley, Lauren and Naz all sat down to discuss their opinions on the now mainstream - Coachella Music Festival - a festival none of them have ever been to, but they don't think they would like. They just don't get Coachella. 

Episode #337 – How To Beat Your Own Control  

This is when, what we do, becomes a really fun game.

On today’s episode Russell talks about how many copies of the book have sold in the first 6 days and what his goal is. He also talks about how making tweaks to your funnel after it’s up and running can help you beat the control.

Here are some cool things in this episode:

Find out how many sales Expert Secrets got in the first 6 days and how it compares to Dotcom Secrets. Find out how Russell cleared his head in order to come up with new ideas of how to tweak the funnel and increase sales. And hear what Russell recommends to beat your control.

So listen below to find out how you can make a good funnel even better after it’s been up and running for a few days.

---Transcript---

Hey everyone, this is Russell. Welcome to a rainy, very rainy Marketing In Your Car. I just dropped off Dallin, my oldest twin who is my son who loves extracurricular activities, at dance class, early morning. So heading back into the office now and excited.

So the book launch has been live for I think, almost 6 days now. And in 6 days we sold a little over 20 thousand books. What? Crazy. Last year it took us the entire month to sell 20 thousand. I don’t even think we got to 20 thousand, we were close to 20 thousand. I can’t remember exact numbers back then.

It was pretty exciting for us and we haven’t even pulled out the big guns yet. Those who are watching, some crazy stuff’s happening. At 20 thousand and I think we should hit at least 50 or 60 thousand books sold, which is really cool. So I’m really proud and excited for that.

So I’m heading into the office right now because a bunch of things are happening. In fact, the number one thing, well it’s interesting, I don’t know about you but when you’re in the middle of a book launch, launching a million things at once, which we’ve obviously been doing. So my stress levels are a little higher than typical, not stress levels but you know what I mean. Just a lot of stuff happening. It’s been interesting, I think it’s almost like you’re so close to something that you can’t, you don’t know what to do.

So the book launch has been going really well, in fact, our average cart value right now is about $34. So for everyone who buys the book, on average we make about $34 in the funnel, which is great. We keep thinking, how do we make it better, how do we make it better? There’s got to be a way to make it better. I’ve been blank. I don’t even know what to do. I look at it like, ahhh I got nothing.

So anyway, I bought a thing called a float tank a while ago, it’s in my house and I hardly ever use it. I feel bad. In fact, I clean it more often than I use it, it’s kind of a pain to keep. Looking back now, I definitely would not get a float tank in my house. But they are cool. I promise you, somewhere in your hometown, there’s probably a float tank place. If you Google float tank and your city I bet you’ll find one. But basically it’s a huge salt sensory deprivation tank. It’s like a thousand pounds of salt, so you lay and float on the top and sit there. Typically I do my float tank, I go in there and listen to music or listen to CD’s or talks or whatever. But this time for some reason the music thing wasn’t playing, and this is Saturday night, yes Saturday night. Went in there and music thing wasn’t going to work. I was like, ahhh whatever, I’ll just try to focus and do my whole meditation thing. And I’m not a very good meditate-er at all, by any stretch.

But I sat there and laid there and tried to focus on my breathing, and tried to think about the major things. And it was cool because the first time, I think I had time to reset and not be in the motion of everything. I just sat there for like an hour. I sat there for 45 minutes, and I passed out and woke up when my alarm went off. But I didn’t get any great ideas while I was sitting in there, but I feel like it was a flush. Like a cleanse or something because then when I went back inside, it was probably like 11 o’clock at this time, maybe almost 12 o’clock.

A float tank when you, an hour in the float tank feels like you slept for 5 or 6 hours, so I felt really good. I got up and was like huh. So I ended up staying up til like 2 or 3 in the morning. The next day I had church, which was yesterday, I’m at church and all the sudden the ideas started flowing. I was like, what? Where are these coming from. And it was almost like there was a blockage and that flushed it and then all the sudden it was like, it just started flowing and I’m sitting there and I’m like, oh my gosh I can’t even keep up with these. So in church I tried to pay attention and listen and be good, while I’m taking notes, I can’t forget this stuff. This is really good crap, I gotta make sure I won’t forget it.

So I’m like typing in my notepad and try to go back out and focus and then all the sudden it’s like, keep flooding in the ideas. It was like, gall, this is so cool. So I got this huge flood of inspiration. So this morning I woke up early, at 5:00, which I’m already hurting really bad. It’s 8:30 and I can barely keep my eyes open. I don’t know, this is going to be a long week I think. But I got up and started re-tweaking our funnels. Our average cart value right now, I think, what did I just say? 34 or 36, I can’t remember exactly what it was as of this morning. My goal is to get to 40, and I think I can and I have some ideas.

So I’m going to be plugging in all these split tests and different things. I’m actually going to record two different upsell videos right now. Because I think I figured out what I messed up on, which is so cool. It’s the part I love about funnels. So for anyone that’s got funnels that don’t work, you need funnels that do work.  I want to stress this process. I talked about it at Funnel Hacking Live, and I’m going to talk more and more about it. In fact, if I ever happen to do book three, hopefully I never do. But if I happen to do it, this will be the premise of it. Not the premise, but the beginning of it, understanding this piece of it.

So basically, we drive traffic, we spend time, and we look at the numbers. Based on the numbers we try to figure out, now we know what it is, how do we make it better? It’s interesting, if you look at the copywriting world, what will happen is that, big companies like Agora and Boardroom and things like that, where they’re very copy intensive and they hire the best copywriters in the world. The copywriter, whoever writes the copy is called the control. They get a royalty on that control as long as it wins. But as soon as the control is written, all these other writers come in and try to beat it, beat the control.

So they’re all trying to write different headlines, intros, hooks, angles, different things to beat your control. They’re not rewriting the whole letter, they’re just taking what you already had and trying to figure out what can increase it. And if they win, then they get the royalties. So that’s everyone’s job, just try to beat the control. It’s almost like for us, after you get the funnel launched and live and everything, it’s coming back and saying how do I beat the control? And then trying to figure that out.

So it’s cool, you can step back and look at all the pieces. So I look at over the last 6 days, and I sold a lot of books, but we got a lot of data. What’s our opt in percentage, and how many people are actually putting in their credit card? How many people are buying the Black Box versus the book? How many people are buying the order form bump? How about the upsells? The downsells? Then looking at comments on Facebook and other things and trying to see where are the sticking points.

After you identify those, then it’s not that hard to come back and tweak it and shift it. So I’m excited today, to try to retweak those. Amongst the fact that we also are doing another 20 Facebook lives today to promote the book. So it’s going to be kind of crazy. But that’s kind of the game plan. So that’s what I’m doing today. I hope you guys are doing it as well.

Look at your funnels and try to beat your control because it’s a fun game. And if you’re too close, like I was, go rent a float tank for an hour, go float in it, who knows? Maybe like me all day, start flushing out. Or find someone else on your team and have them try to beat the control. Or hire someone and say, “If you beat my control, I’ll pay 100 bucks a try, or I’ll pay you a thousand if you beat it.” Or whatever, and just have people start making it a game, because that’s when it starts getting really, really fun.

Anyway, this week I’m going to take you guys on some fun journeys. We’re actually going to, if you know who the Harmon Brothers are, if you’ve ever seen the Squatty potty commercial, or Fiber Fix, or Snap Books, or any of the awesome viral videos, we’re working with them to write a script for Clickfunnels, so I’m heading down to Utah tomorrow, I think. So I’ll take you on the journey and tell you all the cool stuff I learn along the way as well, hanging out with those guys. Anyway, I’m at the office, going to get some work done, create some videos, make some funnels, try to beat my control and that’s going to be fun. So we’ll talk to you guys soon.

#3 – HOST IAN BANG AND CO-HOST MYHRE  

Straight off the tracks of this weekends BIG RAW CPH event, we give you the latest podcast of our CPH DEEP radioshow. Host Ian Bang and co-host #MYHRE took to the decks in the studio and played som cool deep tunes! Tracklist: Oceanvs Orientalis – Revenge Of The Wankers [Kindisch] Kalipo – Embryo [Antime] Gnork […]

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