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SBBM #22 – Is Advertising for You? Russel Howcroft Thinks So.  

For those of you who aren't familiar with our beguile of of the advertising industry, just read the first chapter of Timbo's book - Cha Ching. However, we thought we'd get Russel Howcroft, arguably Australia's "Mr Advertising", on the show to defend his industry. Russel tells us about his advertising background, the success of the Gruen Transfer, and argues that televisions is still the cheapest form of advertising on a cost per thousand views basis.

We also launch our fist Marketing Intensive...

Show Notes

Small Business Big Marketing 2 Day Marketing Intensive - Click here for more details

Is Advertising for You? Russel Howcroft Thinks So (PDF Transcription)

 
Episode Transcription

SBBM #22 – Is Advertising for You?  Russel Howcroft Thinks So.

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  Look at you.

Luke:  How are you, Timbo?

Tim:  Oh, yes, good thank you, Luke.  How are you?

Luke:  Very well thanks, mate.

Tim:  Very very serious, like given I'm trying to sort of build the energy and you're bringing it one down.

Luke:  Bringing it down.  No, I'm sorry.  Sorry, mate.  I had a big day yesterday.  I had a long day ...

Tim:  I know you did.

Luke:  ... so I will try to keep the energy up.

Tim:  I know you did.  And it's good, you've ... have you blow waved your hair?

Luke:  Something like that.

Tim:  You have, haven't you?

Luke:  And you haven't shaved so ...

Tim:  A little quaff.

Luke:  ... we're even.

Tim:  Correct.  Correct.  Lukey and listeners, welcome back to Small Business Big Marketing the place where you, the small business owner, and if you're not a small business owner, turn off.  Yeah, we'll get them to turn off.  What do you reckon?

Luke:  Don't turn off.

Tim:  No, no, don't turn off.

Luke:  You might be a marketing manager, you might be someone looking for inspiration.

Tim:  Yeah, yeah.  Might be a chemist.

Luke:  You might be a chemist.

Tim:  Anyone who needs to stay in contact with their customers.

Luke:  Hopefully a legal chemist.

Tim:  An illegal chemist?

Luke:  A legal, not illegal.

Tim:  Absolutely, absolutely.  As opposed to ...

Luke:  Not a backyard ...

Tim:  No.  Like an industrial chemist.

Luke:  ... meth lab chemist.  We don't want any of those.

Tim:  Right, okay.  And so a place to come, small business owners, to learn how to do marketing that works, really.

Luke:  Correct.  And that doesn't cost an arm and a leg, Timbo.

Tim:  Cost an arm and a leg.

Luke:  We've got ...

Tim:  And ...

Luke:  We've actually got a user ... a user.  We've got a list ...

Tim:  Speaking of meth labs.

Luke:  A listener question that we're going to address ...

Tim:  Oh, Lukey.

Luke:  ... towards the end of the show.

Tim:  Lukey, this listener question is from Martin Leow, I don't know how to pronounce that.  It brought a tear to my eye.

Luke:  It did.

Tim:  It really touched a nerve.  And so it's a big question and Martin is clearly in a little bit of strife with his business and by God we're going to pull him out of it, Luke.

Luke:  We're going to try.

Tim:  We are going to pull him out.  Hey, Lukey?

Luke:  Timbo.

Tim:  What is on your mind?

Luke:  What is on my mind, I have one big thing on my mind actually, Timbo.

Tim:  Yep, yep.

Luke:  Going through our stats of recent ...

Tim:  Luke, Luke.

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility  

In Episode 19 of Small Business Big Marketing, Tim and Luke catch up for a chat about Guerrilla marketing, blogging and creating credibility. Tim tells us about his couple of days at the Tedx talks, a Selling from Stage seminar and networking success, while Luke shares his recent blogging strategies and Guerrilla marketing techniques.

 

Show Notes

Shift Speaker Training (Jo's website)
TED Talks
SourceBottle.com.au (Tim suggested this was .com but it is actually an Australian websites)

Guerrilla Marketing, Blogging & Building Credibility (PDF Transcription)

 
Episode Transcription

SBBM #19 – Guerrilla Marketing, Blogging & Building Credibility

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you’re serious about building your business strap in for the ride.  Now, here’s your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.

Luke:  How are you, Timbo?

Tim:  Mate, isn’t it great to be back?

Luke:  It sure is.  It feels like it’s been a while.

Tim:  It has.  Welcome back, listeners, to Small Business Big Marketing where we simplify marketing, I think, Luke.

Luke:  Yes, we do.

Tim:  We used to say demystify.  I like simplify.

Luke:  Yeah, definitely.

Tim:  Because we’re simple blokes.

Luke:  We are.  Simple blokes, simple needs.

Tim:  One simpler than the other.

Luke:  Let’s not say who.  Timbo, what have you been up to?

Tim:  Mate, lots, lots.  This is a show, listeners, before we get stuck in, today’s show is all about a bit of a rambling between Lukey and myself as opposed to listening to someone who’s actually got something really intelligent to say about small business marketing.

Luke:  Yeah.  We’re not in the studio today but we do have some exciting guests coming up in a couple of weeks’ time.

Tim:  Correct.  Can we say where we are?

Luke:  We can, yeah.  We’re just at my …

Tim:  Luke …

Luke:  My home.

Tim:  Your kitchen.

Luke:  My kitchen, that’s right.

Tim:  Which is kind of cool, you know, because … I mean, we are lucky enough to do this show normally in a studio.

Luke:  Yep.

Tim:  But I was presenting at a conference yesterday and was talking … telling people about podcasting as a marketing tool and the fact is, you know, like here we are, we are in a kitchen, on the bench, being able to …

Luke:  Got a laptop and a microphone.

Tim:  A lappy and a mic.

Luke:  Yeah.

Tim:  You know, and a stopwatch to stop me from rattling on too much.

Luke:  Yeah.

Tim:  But that’s the thing, you know, like small business owners, listeners around the world, you can do it.

Luke:  That’s right.

Tim:  You can have your own show.

Luke:  It’s all … it’s just all about consistency and getting something out there.

Tim:  Hey, Lukey?

Luke:  Timbo.

Tim:  Went to TED last week.

Luke:  TED in Sydney, how did it go?

Tim:  TEDx they call it.

Luke:  Yep.

Tim:  Which is not the pornographic version of TED, it’s just the light version of TED.  So for listeners who don’t know what TED is, I think TED stands for, and I’m going to get this wrong, something like Technology, Environment and Design.

Luke:  Yep.

Tim:  If you haven’t been to ted.com, listeners, go.  It’s just full of great interviews from people around the world.  Their tagline is ideas worth sharing.

Luke:  Yep.

Tim:  And basically each listener gets 20 minutes on the TED stage, which is apparently an absolute privilege to be on the TED stage.  They only happen in Oxford and Cupertino, or somewhere like that.

#421: Tim Heidecker / Top 5 Dramatic Performances by Comic Actors / Coffy  

Filmspotting pays respect to the performers who decided they were no longer satisfied simply being clowns here to amuse with a countdown of the Top 5 Dramatic Performances by Comic Actors. Plus, Adam’s conversation with one such performer: Tim Heidecker of Tim & Eric fame discusses his transition to the semi-tragic side for his new film "The Comedy"... and Pam Grier stars as "Coffy" in the third Blaxploitation Marathon film. This episode is presented by Hover and FreshBooks. :00-2:25 - Billboard / FreshkBooks 2:26-22:54 - Interview: Tim Heidecker Music: Aimee Mann, "Charmer" 20:52-21:57 - Sponsor: Hover 22:14-28:41 - Massacre Theatre 28:42-34:40 - Polls, Notes 41:15-48:54 - Blaxploitation #3: "Coffy" Music: Aimee Mann, "Soon Enough" 50:14-54:07 - Donations 54:29-1:21:22 - Top 5: Dramatic Performances by Comic Actors 1:21:23-1:24:47 - Close / Outtake MUSIC - Aimee Mann LINKS / NOTES - Massacre Theatre winner: Robert Bryant - AK: I lied, I do remember the "Comiing to America" end credits bit - Josh's "Coffy" review PARTNERS - Fandor.com/Filmspotting - The Q&A with Jeff Goldsmith- iTunes Learn more about your ad choices. Visit megaphone.fm/adchoices

SBBM #23: Meet Yiying, The Twitter Fail Whale Designer  

Imagine being responsible for designing one of the world's most famous online branding...and being paid less than five bucks for the privilege! Our guest did exactly that... and she'd do it again tomorrow! Meet, Yiying, the designer of Twitter's Fail Whale... Yiying was a delight to have on the show where she shares:

The story behind that famous design;
The critical elements to writing that perfect creative brief;
The importance of visual branding;
How much you should pay for a logo;
Her dream to redesign the Google logo...In fact, she's already done it!

So, grab a cuppa and a note pad... and strap in in for another ripping episode of Small Business Big Marketing.

Links discussed in this show:

Yiying's website
The Small Business Big Marketing Intensive
Join us on Facebook

Meet Yiying, The Twitter Fail Whale Designer (PDF Transcription)

 
Episode Transcription

SBBM #23 – Meet Yiying, The Twitter Fail Whale Designer

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  What is that sound I hear?

Luke:  Well that's right.  That's right, Timbo, I have had a lovely gorgeous daughter about a week and a half ago.

Tim:  Probably you haven't.  Your wife might have.

Luke:  Yes, well she did do all the hard work.

Tim:  Yep, correct.  Correct.  Congratulations, mate.

Luke:  Thanks, mate.

Tim:  Gee, noisy child, hey, all that crying ...

Luke:  No, she's ...

Tim:  ... just quiet it down a bit.

Luke:  She's been an absolute angel so far.

Tim:  Has she?

Luke:  Yeah.

Tim:  Has she?  A marketer to be, do you think?  Has she got the glint in her eye?

Luke:  Yeah, look, she's not talking yet so it's a little too early to tell.

Tim:  Yeah, it is hard, yeah.  But often you can tell, a bit of gut ... gut instinct.

Luke:  Yeah.

Tim:  Gut feel, you know, like ...

Luke:  Yeah.

Tim:  ... look at her and go, yep, cut out ... cut out for marketing, hey.

Luke:  I think we'll have to wait and see on that one, Timbo, but ...

Tim:  Is she wearing the big brands?  I mean, you've got ... I know you've got a ... what's the stroller you've got?

Luke:  Oh, I can't remember the brand.

Tim:  Yeah, a McLaren.

Luke:  But I tell you what ...

Tim:  McLaren.

Luke:  ... it's got more bells and whistles than my car that pram.

Tim:  Mate, that ... that stroller would win a Formula 1 race.

Luke:  Yep, yep.  No, she's currently wearing Bonds.

Tim:  Oh, yep.

Luke:  Good Australian brand.

Tim:  Yeah, yeah, good.

Luke:  Taken overseas now and made in China.  But anyway.

Tim:  Okay, okay, that's fairly ...

Luke:  (1:28).

Tim:  Fairly intellectual of you to start the show.  Hey, listeners, congratulations to Lukey and his lovely wife Kim and welcome to the world little baby Isabella.

Luke:  Isabella.

Tim:  Great name.

Luke:  Thank you very much.

Tim:  Great name.  So it's ... it's just lovely to have an additional part to the Small Business Big Marketing family.  Is she on Twitter yet?

Luke:  No.

Tim:  Or LinkedIn?

Luke:  No.  I'd better go and register all her social media and give it to her as her week two birthday present.

Tim:  Yeah, yeah.

Luke:  Yes.

Tim:  I must get ... I must get LinkedIn with her.  And people of that age, what is she, a week and a half, what social media are they into, is it ...

TIM HEIDECKER! GREGG TURKINGTON! MARK FROM NEWBRIDGE MEWS! I CANT DEFEND IT!  

GREGG TURKINGTON calls in to discuss summer movies with Tom and claims TIM HEIDECKER hasn't seen The Mummy! TIM HEIDECKER calls up to defend himself! MARK FROM NEWBRIDGE MEWS calls in! Phones ring on the topic: I CAN'T DEFEND IT and MUCH MORE!

Tim Ferriss and Ben Greenfield Delve Into Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers.  

https://bengreenfieldfitness.com/titans For the last two years, my guest on today's show has interviewed more than 200 world-class performers, ranging from super celebs like Jamie Foxx and Arnold Schwarzenegger to professional athletes and icons of powerlifting, gymnastics, surfing and beyond, to legendary Special Operations commanders and black-market biochemists. For many of his guests, this is the first time they’ve agreed to a two-to-three-hour interview, and this unusual depth has helped him create a massive collection of tools, tactics, and ‘inside baseball’ you won’t find anywhere else.  If you hadn't yet guessed, my guest is Tim Ferriss, and just this week, Tim has taken his notebook of high-leverage tools that he has vetted, explored, and applied to his own life, and published it for the entire world to delve into - all in the form of a nearly 700 page book that could probably double as a self-defense weapon. The name of the book, entitled Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, delves into the dozens of tactics and philosophies Tim has picked up from his guests and used successfully in high-stakes negotiations, high-risk environments, and large business dealings, saving him millions of dollars and years of wasted effort and frustration. In this episode, I put Tim in the hotseat as we not only discuss his new book Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, but also go far beyond and delve into difficult, deep questions about Tim's life. During this episode, you'll discover: -How Tim got started in business by creating and selling a smart drug that turned out to be a physical ergogenic performance enhancing aid...[9:55] -The ingredients of Tim's first supplement he created...[12:10] -The biggest "stacks", techniques and biohacks Tim now uses for enhancing cognitive function that he doesn't think he ever would have discovered without having a podcast...[17:50] -The #1 tactic Tim eventually used to heal himself of Lyme disease...[20:55] -What Tim's workstation looks like, and how he manages to write massive books while maintaining fitness in his work environment...[43:15] -The exact contents of Tim's "six-piece gym in a bag"...[50:20] -Why Tim is convinced that training like a gymnast is one of the best way you can sculpt an amazing body...[56:54]   - The major fitness, diet and lifestyle modifications Tim has made since starting the podcast that he doesn't think he would have made had he not had a podcast...[65:30] -The 17 absurd questions Tim asks himself to change his life and solve problems...[66:20] -What Tim has implemented lately to enhance his anti-aging and longevity (and his thoughts on anti-aging supplements)...[75:30] -The dead inventor Tim would want to bring back to life and have on his podcast (and the questions he would ask)...[85:35] -Why Tim hasn't created a "brand"...[88:55] -And much more! Resources from this episode: -Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers -The 4-Hour Body Book Review: Why Tim Ferriss’s Book Could Be A Huge Waste Of Your Time, But Might Change Your Life. -My second podcast with Tim: Behind The Scenes Of The Tim Ferriss Experiment: 15 Pounds Of Muscle, Turmeric Tea, Urban Evasion & More! -My first podcast with Tim: Tim Ferriss Cold Thermogenesis Special Episode -Dr. Daniel Amen NFL study -BrainQuicken -Pruvit Keto / OS -Furniture Sliders -My podcast on NAD therapy -Benjamin Franklin biography Do you have questions, thoughts or feedback for Tim or me? Leave your comments at BenGreenfieldFitness.com and one of us will reply!

SBBM #24: 10 Marketing Nuggets to Help Grow your Business (Part #1)  

Every now and then we like to surprise and delight you (actually we aim to do that all the time!), our treasured listener, with some little marketing nuggets laser-focused on building your business. So, with notebook and pen in hand (or iPad if you've succumbed to the Apple maketing machine as we have), sit down, strap in and get ready to action one or two of them...beacuse, as always, the magic's in the action.

Formspring - Here's how we use it.
Schedule tweets - We like Hootsuite.
Book in to a course - We like our 2-Day Intensive that's coming up this August, 2010.
Be active in forums.
Ask for referrals - We use this. Ask when Tim's next free Referral Marketing webinar is here.
.... Although we said 10 - we've split this show in two, so tune in next week for Part 2.

In other news...Luke's got a second baby already...and has lovingly called it iPad. Tim's been booked to speak at this year's Flying Solo Live.

Oh yeah...and join us on our Facebook and leave a written review on iTunes.

10 Marketing Nuggets to Help Grow your Business Part 1 (PDF Transcription)

 
Episode Transcription

SBBM #24 – 10 Marketing Nuggets to Help Grow Your Business (Part #1)

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  How are you, Dad?

Luke:  Very well, Timbo.  Yourself?

Tim:  Very good, thank you.  Good morning, listeners.  This is the morning for us.  Good morning and welcome back to Small Business Big Marketing.

Luke:  Dot com.

Tim:  Dot com.  The show where we hope to inspire by within five years, Luke, every small business owner in the world.

Luke:  Five years, Timbo?

Tim:  Well, I mean, I said in the world ...

Luke:  What were you doing five years ...

Tim:  ... I didn't say ...

Luke:  What were you doing five years ago?

Tim:  Yeah, good question.  Establishing a business.

Luke:  Yes.

Tim:  Establishing a business.  My business is about six years old.

Luke:  Yeah, I was trying to think.

Tim:  Yeah.

Luke:  I remember when you walked ... walked through the doors when I was working at (0:59) I had my own web development business and you said, "Lukey, build me a website."

Tim:  Did I?  Goodness me, that was a long time ago.

Luke:  And I don't want to pay anything for it.

Tim:  It feels ... yeah, yeah.  Yeah, that'd be right.  Yeah.  Yeah.  No, look, I ... it's been a long ride really.

Luke:  Yeah, yep.

Tim:  Can't believe it's six years.

Luke:  Yeah.

Tim:  But anyway I didn't come here to reflect on my ...

Luke:  No.

Tim:  ... business building acumen.

Luke:  Timbo ...

Tim:  How are you, mate?

Luke:  I'm ...

Tim:  How's Isabella?

Luke:  She is doing beautifully.  She is ... she's sleeping quite well.  All these ... all the horror stories that every bloke has delighted ...

Tim:  Not true.

Luke:  ... in sharing with me, so far, touch wood ...

Tim:  All lies.

Luke:  ... she's been pretty good.  In saying that, my wife has been fantastic.

Tim:  Lovely.

Luke:  Given that I drove about, well I spend a couple of hours in the car a day.

Tim:  You do.

Luke:  So she ... I think she wants to make sure I get home okay.

Tim:  Now, Lukey, you told me a very very interesting story.  So your wife rings you yesterday and says what?

Luke:  Well I ... I was on my way home and I had rang ... rang my wife Kim and said, "Anything you want me to pick up?

Zoltan Biro - Chill Out Session 190 (Tim Angrave Special Mix)  

21 Tracks ... mixed/compilated by: Zoltan Biro © Tim Angrave / All Rights Reserved Tracklist Tim Angrave - Endless Horizons Tim Angrave - Wings Tim Angrave - Sunshine Tim Angrave - Nightvision Tim Angrave feat. Gushi - Bellissimo Angelo Klangstein - One (Tim Angrave Mix) Tim Angrave - Emotions Tim Angrave - Refined Interjection Tim Angrave - The Art of Choice Tim Angrave - Meditating Groove Tim Angrave - Belief Tim Angrave - Ultraviolet Tim Angrave - Midnight Waves Tim Angrave - Faith in You Tim Angrave - Good Vibrations Tim Angrave - Positivism Tim Angrave - A Midsummer Morning Ryan Farish - Life in Stereo (Tim Angrave Remix) Synapsis - 6 A.m. (Tim Angrave Ambient Edition) Ryan Farish - Round and Round (Tim Angrave Ambient Remix) The Angel Flies In The Sky - Wellness (Tim Angrave Optimum Remix) http://chilloutsessionworld.blogspot.com

#254: When to Quit - Lessons from World-Class Entrepreneurs, Investors, Authors, and More  

I'm very excited to share this episode. It's our first "roundtable" approach to discussing a single topic. This came about when I asked 5-Bullet Friday subscribers (sign up here if you're interested) to send me questions, and one that stuck out was: Where's the line between stubbornly pursuing an idea that isn't working and the patience and persistence needed to actually make it work? In other words -- when should you give up and quit and when should you push on?

Since this is something I myself have struggled with, I came to the conclusion that I should reach out to people who might have a better answer. So, I sent the question to the following entrepreneurs, authors, and innovators:

Scott Belsky Seth Godin James Altucher Debbie Millman Adam Robinson Chase Jarvis Rhonda Patrick

Their answers are a thorough overview of how to assess your own ideas and opportunities, and determine which ones worth pursuing. Enjoy!

Show notes and links for this episode can be found at tim.blog/podcast.

This podcast is brought to you by Shopify. With the help of Shopify, many readers of my blog -- first-time business owners -- have ended up making millions of dollars each with their side gigs. Back in 2009, I helped create Shopify's Build a Business, which is now the world's largest entrepreneurship competition.

The goal of this competition is to entice would-be entrepreneurs to get off the couch and make things happen, and all you have to do to qualify is open a store on Shopify and start selling. Top sellers in each category then have the exclusive opportunity to learn from mentors and experts like Tony Robbins, Daymond John, Seth Godin, Sir Richard Branson, and me in a location like Necker Island.

Listeners to this show can go to shopify.com/tim to sign up for a free, 30-day trial and gain access to video courses that will help you get started -- including "How to Quickly Start a Profitable Dropshipping Store" with Corey Ferreira and some goodies from me. Check it out at shopify.com/tim today!

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18SP 054: Tim Mickelson | Your Personal Division I Golf Program  

What does it take to make your workouts and golf game 18STRONG? Join us as Tim Mickelson, head coach of the ASU Sun Devils Golf Team shares his expertise in the world of college golf.  Tim gives us an in inside look at what he's looking for in a recruit and walks us through the weekly schedule of their program.

Over the past 4 years, Tim and his team have jumped the ranks in the college golf scene and are primed to be one of the top teams in the nation this year.  With such success, Tim is able to enlighten us with some of his suggestions for you to be most efficient when practicing in order to play your best golf.
Subscribe to the 18STRONG Podcast on iTunes  and stitcher by clicking the button below:
                                                           

Tim Mickelson's Background

Tim Grew up in California and is 7 years younger than his brother Phil Mickelson
Like Phil, Tim played for ASU, winning a national championship, then went to Oregon State to finish his college career
He played mini tour golf for a brief period, making it to the 2nd stage of Q-School
He took a position at San Diego State, then became the Head coach at USD (University of San Diego)
After 8 years at USD, he was named the head coach at ASU
In his soon to be 5th year, Tim has taken the team from being ranked #85 to as high as #2 last year, and looking forward to a very promising year ahead.

Highlights from this Episode

Tim shares his background as a player, a coach, and what it was like growing up in the Mickelson household
We discuss what it takes for a kid to even be looked at as a recruit for a program like ASU
Tim highlights the on and of course characteristics that they look for in the young men they recruit
Fitness has become such a big part of the game these days.  The team does golf specific workouts very regularly to keep them in shape and prepared for the season.
With such an individualized sport, it's hard to keep a team atmosphere, but Tim looks at himself much like a baseball manager.
It's not his role to work on a kid's swing, but more his job to find out where his weaknesses are in his game, so he can practice more efficiently
Tim walks us through their practice schedule and what the life of the young golfer looks like at this level
He relates what they do to you and your game.  He expresses several ways to make your practie more efficient
Tim shares a great story about him and Phil

CaddyShack or Happy Gilmore?
Caddyshack
Tim's Favorite Memory of Beating His Brother Phil on the Course:
Playing a round at the Grand in San Diego, he was -10 after 12 holes.  He was beating Phil and Phil currently had the course record at -9.  Although he beat him that day, Phil was still able to get in Tim's head on the back nine, and Tim finished with a -8, two shots shy of beating Phil's record.
What are you excited about in your near future?
ASU has a pretty stellar line-up going into the 2015-2016 year.  They have 3 players that averaged less than 70 strokes in competitive rounds last year, which is pretty amazing.
Where to Find Tim Mickelson and his ASU Sun Devils:
Tim's Biography on the ASU website

Twitter:

Follow Tim:@goodwalkspoiled
Follow the Team: @asumensgolf

Facebook:

ASU Men's Golf Team: Sun Devil Men's Golf

Other Mentions from this Episode:
Dr. Jay Brunza: Mental coach working with the Sun Devils (Formerly worked with Tiger Woods)

Jimmy Yuan: Episode 053

The post 18SP 054: Tim Mickelson | Your Personal Division I Golf Program appeared first on 18STRONG.com.

Behind The Scenes Of The Tim Ferriss Experiment: 15 Pounds Of Muscle, Turmeric Tea, Urban Evasion & More!  

Today I present to you a guy who is no stranger to the BenGreenfieldFitness podcast: Tim Ferriss. Three years ago, Tim appeared on this show with Ray Cronise in the episode "Tim Ferriss and Ray Cronise Explain How To Manipulate Your Body’s Temperature To Burn More Fat". Two years ago, he returned with the "Tim Ferriss Cold Thermogenesis Episode". And now Tim is back, because believe it or not, he knows how to do more than just freeze his balls off. As a matter of fact, the relentless self-experimenter, author and now TV star has just launched the highly entertaining Tim Ferriss Experiment, which you can get now on iTunes. So far, I've watched the tactical shooting episode and the rock n' roll drumming episode, and I've queued up the urban escape and evasion episode next. But Tim is also up to other things. Like eating copious amounts of cheese. And that's where we start in this discussion with Tim, in which you'll discover: -Why Tim is experimenting with ketosis... -How Tim recently put on 15 pounds of muscle...   -Why Tim isn't tracking variables like sleep or heart rate variability... -Which smart drugs Tim used to accelerate learning during the Tim Ferriss experiment... -Why Tim ensures there is some kind of potentially embarrassing outcome when he is learning something new... -Tim's biggest tip to learn to run up a wall Parkour style... -How to evade someone in an urban situation... -Why tactical shooting was one of Tim's favorite episodes... -How Tim is using cold thermogenesis... Resources from this episode: -The Tim Ferriss Experiment (TV Show on iTunes) -Tim Ferriss and Ray Cronise Explain How To Manipulate Your Body’s Temperature To Burn More Fat (podcast) -Tim Ferriss Cold Thermogenesis Episode (podcast) -Precision Xtra Blood Ketone Monitor (device) -CILTEP (smart drug) -Yerba Mate tea (drink) -Pue-r tea (drink) -Double Kong Parkour move (video) -OnPointTactical (urban escape and evasion course) Do you have questions, comments or feedback about the Tim Ferriss Experiment? Leave your thoughts at BenGreenfieldFitness.com!

SBBM #25: 10 Marketing Nuggets to Help Grow Your Business (Part 2)  

Part 2 of 10 Marketing Nuggets to Help Grow Your Business, find out the next 5 (or more!) great marketing tips.

6. Get speaking - Here's the best training course around to get you in the public speaking zone.
7. Network (face-to-face!).
8. Optimise your page titles.
9. Outsource - You can't do everything.
10. Sort your email signature out.
11. Under promise and over deliver.

 

10 Marketing Nuggets to Help Grow Your Business Part 2 (PDF Transcription)

 
Episode Transcription

SBBM #25 – 10 Marketing Nuggets to Help Grow Your Business (Part #2)

Ms Evancich:  This is the Small Business Big Marketing show with Tim Reid and Luke Moulton.  This show is lovingly put together for small business owners by small business owners to get practical ideas about attracting more customers more often.  So, if you're serious about building your business strap in for the ride.  Now, here's your hosts, Tim and Luke.

Tim:  Lukey, Lukey, Lukey.  Welcome back to Small Business Big Marketing.

Luke:  Dot com.

Tim:  Dot com.  Say hello listeners.

Luke:  Hello listeners.  How are you going?

Tim:  Hello.  Hey, don't forget this is the show that ... we basically make marketing simple, Luke, I would say.  Because that's our little kind of ...

Luke:  We certainly do.

Tim:  ... tagline.

Luke:  And we try to give people tips to essentially bootstrap their marketing, Timbo.

Tim:  I don't think we could make marketing difficult.  We're not that smart.

Luke:  No.

Tim:  You know.  I've actually been listening to a great podcast that is called Six Pixels of Separation.  And they ... well they are a little bit of ... they're the ... they're the marketer's marketer.

Luke:  Yep.

Tim:  Yeah, those guys.  So if you want a bit more ... if you want a bit more intellectual marketing beyond Small Business Big Marketing head over to that.  Why did we promote them, Luke?  No, they deserve it.  You've got to share it around.  There's enough to go around, isn't there?

Luke:  Correct.

Tim:  Lukey, what's on your mind?

Luke:  Timbo, I've actually been working on doing a bit of a campaign for Flippa because we're turning one, actually it's our first birthday.

Tim:  Oh, beautiful.

Luke:  So and, you know, maybe there's a bit of a tip in that, you know ...

Tim:  I hope so.  I hope so.  I hope it's not a promo.

Luke:  No.  Celebration your successes, I think.

Tim:  Yeah, I agree.  Yep.

Luke:  And, you know, no one else is going to turn around and congratulate you on one year.

Tim:  Yeah, yeah.

Luke:  So congratulate yourself.

Tim:  Make it valuable to the client though, not as a navel gazing exercise.

Luke:  Don't worry, we are indeed.

Tim:  Yeah, yeah.  I think it's ...

Luke:  We're actually giving away ... going to be giving away some credits, so.

Tim:  That's a good idea.  And in fact if you've won an award, celebrate that on your packaging or your website.

Luke:  Yep.

Tim:  And if you haven't won an award, enter an award.  Enter something that gets you an award.  Because it is an important ... it's an important thing to be able to share.

Luke:  Timbo, we're giving away more tips and we said there'd only be ...

Tim:  I know.  I know.  This is the second part of a two part show, listeners, that we started last week and it's ... but you didn't ask me what's on my mind.

Luke:  Timbo, what's on your mind?

Tim:  I've started blogging again on SmallBusinessBigMarketing.com.

Luke:  Look out.

Tim:  Yep, look out, because there it is.  Little blogs.  Little ... little ... I was going to say nuggets, but these are nuggets.  But just little stuff that's on my mind.  When I see ... when I see marketing that really disappoints me or really excites me I'll ju...

#005: Tim Ferriss on Super Learning and Pushing the Limits  

Impossible is a not a word that exists in Tim Ferriss’ vocabulary. Ever learning and testing new theories, Tim Ferriss is living proof that if you are willing to put in the work, you can improve any skill. Learn more about Tim’s secrets for self-optimization in this episode of Impact Theory with Tom Bilyeu.

Tim’s list of accomplishments is as impressive as it is surprising. He is a former professional break dancer for MTV Taiwan and a one-time national Chinese Kickboxing Champion. He is the first American to hold the Guinness world record in Tango, a horseback archer, and Princeton University guest lecturer.

Tim is also an angel investor who has racked up a serious string of entrepreneurial mega hits including Uber, Facebook, Twitter and Alibaba. He is an unparalleled self-experimenter, professional note taker and would-be ninth grade teacher. He is widely known for his bestselling books, The 4-Hour Workweek, The 4-Hour Body and The 4-Hour Chef. He is also the host of the number one iTunes podcast The Time Ferriss Show, which has been downloaded more than 100 million times.

Tim’s brand new book is Tools of Titans: The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers.

In this episode, Tim dives deep into many of the lessons and strategies he’s learned over the years from his world-class guests and constant self-experimentation.

 

DISCUSSED IN THIS EPISODE:

Tom and Tim discuss the driving force behind their greatest superpowers. [4:04] Tim talks about how you can test the impossible in 17 questions. [7:45] Tim defines red/blue team strategies and how to apply them. [13:36] Tim explains why setting low expectations for creativity leads to higher performance. [18:50] Tom and Tim talk about what it means to copyright your faults. [26:52] Tim emphasizes the importance of writing morning pages. [30:17] Tim talks about the most important takeaways from his new book. [31:31] Tim reveals an absurd goal that he has not shared with anyone else. [38:30]

MENTIONED IN THIS EPISODE

Tim’s latest book: Tools of Titans - http://amzn.to/2j26Mn5 [1:40] CEO of Twitter and Square Jack Dorsey - http://bit.ly/2iBo5h2 [3:18] Author of Wild, Cheryl Strayed - http://bit.ly/JxWqJr [3:22] PayPal cofounder and Facebook's first professional investor Peter Thiel - http://bit.ly/1kDYgsw [3:44] Cofounder and Executive Chairman of LinkedIn Reid Hoffman - http://bit.ly/2iYviWw [3:47]  Uber investor and Shark Tank panelist Chris Sacca - http://bit.ly/1kG5Sqs [6:17] Founder and Chairman of the XPRIZE Foundation Peter Diamandis - http://bit.ly/2jmV0HB [10:16] Entrepreneur, investor, and software engineer Marc Andreessen - http://bit.ly/2jmM4li [14:05] Author of The Alchemist Paulo Coelho - http://bit.ly/2aRHunD [19:03] Record producer Rick Rubin - http://rol.st/2jmZg9Q [19:12] Best-selling author & transformational journalist Neil Strauss - http://bit.ly/2jzFcOK [22:15] President of Pixar Ed Catmull - http://bit.ly/2jzYC68 [24:03]  Music that inspires Tom to write (Faint by Linkin Park) - http://bit.ly/1dPQnbJ [25:31] Author who gave Tim great advice about writer’s block Po Bronson - http://bit.ly/2joSaRV [26:06]  Comedienne and Actress Whitney Cummings - http://bit.ly/2jzT5Na [26:17] Tim’s favorite podcaster Dan Carlin - http://bit.ly/2jOqqTK [27:00] Author most famous for her book The Artist's Way Julia Cameron - http://bit.ly/1GzFv18 [30:19]  Entrepreneur and founder of CD Baby Derek Sivers - http://bit.ly/1jjcOjk [31:44] Best-selling author, speaker, and entrepreneur Seth Godin - http://bit.ly/1nzKslz [32:03] Professional snowboarder and two-time Olympic gold medalist Shaun White - http://bit.ly/2jV9W00 [36:58] Retired tennis player and former World No. 1 Andre Agassi - http://bit.ly/2iBuPvC [37:40] Academy Award winning actor, singer, and comedian Jamie Foxx - http://bit.ly/2gvtimr [43:08]

Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory is a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Every piece of content Impact Theory creates is meant to underscore the company mission to free people from The Matrix and help them unlock their true potential. Impact Theory exists to inspire the next generation of game-changing companies and creators that will make a true and lasting impact on the world.

FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo   FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf

 

FOLLOW TIM FERRISS
TWITTER: http://bit.ly/2jffIXh
FACEBOOK: http://bit.ly/2jzTnU4
INSTAGRAM: http://bit.ly/2jV6ClJ

[Bonus] - Tim Ferriss: [Part 2] Where Are You Not Replaceable?  

I was very late and I was very upset at myself. I had flown three thousand miles. I moved into an Airbnb right next to where Tim was staying. I had written thousands of notes on ripped pieces of paper and stuck them all throughout the book. I had notes written up and around all the margins. I listened to dozens of his podcasts. And I've known him for years. All morning I had jotted down possible questions. And I was late to meet Tim for our podcast. Because the west coast is three hours a way in time travel from the east coast. That's how stupid I am. I rushed over and he was waiting. Tim follows his own advice. He was relaxed. No problems. I apologized, we spoke for awhile, and then started the podcast. Three hours later...not even close to done but we stopped. I want to be a better person in life. I want to be healthier. I want to be more creative. I want to find what is hidden inside of me, dig around, unleash it. I want to find the strength to do that. It's not an easy to thing to do. To scrape the dirt and dust that collects inside of ourselves. To explore. To wander. To create. Tim's book, "Tools of the Titans" is a guidebook for doing the above. And I had a lot of questions. ---- A few months after I started my podcast in 2014, Tim wrote me and said, "Can I call you and ask you some questions about podcasting". I said sure and he called and we talked for quite awhile. He called many podcasters during this period. Then he started his own podcast. He DOMINATED. All of his guests were amazing. He told me he was getting so much great advice from his guests it was overwhelming. The aftermath of a hailstorm where everything is just glowing and even the air you breathe seems cleansed. But that lasts only a short time until the atmosphere is filled with the everyday pollution of life. So he took a month off, re-listened to all his podcasts, and just for his own use he wrote down the advice he was hearing. "But it was too much," he told me. "I kept writing. It was clearly a book." It's not like any other book he's written. He steps out of the way in many cases, and let's these super-achievers do the talking. He curates their thoughts. They had found the hidden gems inside themselves, and long ago brought them up to share with the world to achieve their successes, and now they documented them with Tim. That's why I flew 3000 miles. I wanted the gems. I wanted answers. ---- I've had so many ups and downs I try to quantify what works on the way up. What goes wrong on the way down. I try to quantify: what are the steps for reinvention? I wonder: what makes someone break out of mediocrity? About seven months ago I threw out all of my belongings. I gave away or donated to the library about 3000 books. All of my books now are on my kindle. None of the answers were in my things. But now I have one physical book. Tim's. And I plan to keep it. Here are ten things (among many) I learned from the book and from our podcast: "ALL I HAVE TO DO IS SHOW UP" I'm impressed how Tim did his work before starting a podcast. Starting something new is not about taking risks. Jumping into the unknown, getting out of the comfort zone, doing something scary. It's not about bravery. It's the exact opposite. You can only do so many "new" things in life. So do the work beforehand. He called people up. He learned the craft as much as he could. He talked to people ranging from me to people at Apple. He had initial guests lined up. He had a huge launch. And he told me the other day that he is persistent at getting his guests. One recent guest, he told me, took two years to book. Which was refreshing for me to hear since it often takes me that long or longer to book many guests. Comedian Whitney Cummings told him: "My work is not done on the night of a big standup special. My work was done three months ago. All I have do is show up." Even though I was late for our podcast, I'm glad I showed up. - DOING IS EVERYTHING Derek Sivers told him, "If all we needed was more information, then everyone would be a billionaire with perfect abs." It's the DOING that's difficult. I asked Tim: "there's 700 pages of advice here. How can anyone follow everything? How do you know what will work for you?" Just pick a few things. Pick what resonates with you. Start slowly. It doesn't matter what you do. Just start DO-ing. Dan Ariely once told me something similar. "If you say sorry to someone, even if you don't mean it, even if THEY KNOW you don't mean it, then you still have a better relationship with them a year later compared with people who never say sorry." DOING > THINKING. - BLEED From Morgan Spurlock, the director of "Supersize Me" and many other great documentaries. "Don't be afraid to show your scars". This is not a book about suicide. But Tim shares the time he was considering it. This is not a book about anxiety or depression. But Tim shares his battles with those demons. This book is not just a book of advice, it's a book of Tim's own journey as he tries to make his life better. In the section with Tony Robbins, Tony talks about how he wakes up every morning and writes about what he is anxious about. I find this is very helpful. Instead of complaining to the outside world, you reveal to your inside world what it is you are scared of. When I was talking to Susan David in another podcast, she told me how if you write down your vulnerabilities just ONCE for 20 minutes, then even up to six months later the experimental group showed less signs of stress than the control group. Be vulnerable, write down three anxieties a day. I can't be true to others if I'm not true to myself. - MORNING PAGES Julia Cameron writes about this in the classic book, "The Artists Way". Brian Koppelman, writer of Rounders, Ocean's 13, Billions, etc swears by this technique for increasing his creativity. Many of Tim's guests say the same thing. What are morning pages? Sit down in the morning, write in longhand three pages of garbage without stopping. This uncages the anxious "monkey mind" and puts it on the page. It unleashes any writer's block because you have permission to write total nonsense. It frees the mind for the creativity it needs to do that day. - THE DOUBLE THREAT GUIDE TO BEING SUCCESSFUL When Tim spoke to Scott Adams, creator of Dilbert, Scott told him: "I always advise young people to become good public speakers". Anyone can do that, he says, with practice. "Suddenly you're in charge or maybe you are starting your own company. Capitalism rewards things that are both rare and valuable." If you are good at public speaking and one other skill, you make yourself more rare and valuable. Before Warren Buffett made one dime of money, he took a Dale Carnegie course on public speaking. After that, he made a dime of money. Or two. - DON'T BE AFRAID TO DO SOMETHING YOU'RE NOT QUALIFIED TO DO Dan Carlin, host of the super-podcast "Hardcore History" told Tim this. Dan was not a historian, didn't have a PhD, but was fascinated by history. His mother(!) told him, "why don't you do a podcast about the stories you tell here at the dinner table." He told his mother, but I don't have a doctorate." His mother said, "I didn't realize you had to have a doctorate to tell stories". And now he has the most popular history-based podcast on the planet. Kamal Ravikant, a past and future guest on my own podcast, told Tim, "If I only did things I was qualified for I'd be pushing a broom somewhere." Schools, corporations, government, parents, friends, want to put you in their own boxes. They have a menu for you, with only very limited choices today. But if you don't choose your own themes in life, then someone else will do the choosing for you and the results won't be as good. - THE THOUSAND TRUE FAN THEORY....EXPANDED Kevin Kelly tells tim, "Success need not be complicated. Just start with making 1000 people extremely extremely happy," Three ideas from this: Kevin's idea is that if they are true super fans, you will be able to build a product, charge for it, and they will pay, making you a living. Build a product that makes their lives better. Second idea: Have direct contact with your fans. This gets rid of all the middlemen and turns your relationships into a tribe. Third idea: Not every fan is a super fan. But the super fans will help you communicate with the other people who would be receptive to your message. The key here being: have an important and unique message. One that helps people. One that is a vision that people can believe in. Start small. Focus on the people who really care about what you are doing. As Seth Godin even says, "Find Ten" if you have to. Because if t's a good idea then ten will tell ten who will tell ten. Book recommendation from this chapter: "Small Giants" by Bo Burlingham, about companies that choose to be the best rather than the biggest. - ASK DUMB QUESTIONS This is a common theme throughout the book. Tony Robbins tells Tim, "We are the quality of the questions we ask." And both Alex Blumberg (super podcaster) and Malcolm Gladwell talk about the importance of asking dumb questions. People sometimes criticize me for interrupting guests on my podcasts. I get it. But the reality is: if I don't understand something during the podcast, then when else will I get the chance to understand. Alex Blumberg gives some good ways to start dumb questions: "Tell me about a time when..." "Tell me about the day when..." "What were the exact steps that got you to...." "Describe the conversation when.

Ep. 196 - Tim Ferriss: [Part 1] Becoming a Titan & Overcoming Your Worst Weakness  

I was very late and I was very upset at myself. I had flown three thousand miles. I moved into an Airbnb right next to where Tim was staying. I had written thousands of notes on ripped pieces of paper and stuck them all throughout the book. I had notes written up and around all the margins. I listened to dozens of his podcasts. And I've known him for years. All morning I had jotted down possible questions. And I was late to meet Tim for our podcast. Because the west coast is three hours a way in time travel from the east coast. That's how stupid I am. I rushed over and he was waiting. Tim follows his own advice. He was relaxed. No problems. I apologized, we spoke for awhile, and then started the podcast. Three hours later...not even close to done but we stopped. I want to be a better person in life. I want to be healthier. I want to be more creative. I want to find what is hidden inside of me, dig around, unleash it. I want to find the strength to do that. It's not an easy to thing to do. To scrape the dirt and dust that collects inside of ourselves. To explore. To wander. To create. Tim's book, "Tools of the Titans" is a guidebook for doing the above. And I had a lot of questions. ---- A few months after I started my podcast in 2014, Tim wrote me and said, "Can I call you and ask you some questions about podcasting". I said sure and he called and we talked for quite awhile. He called many podcasters during this period. Then he started his own podcast. He DOMINATED. All of his guests were amazing. He told me he was getting so much great advice from his guests it was overwhelming. The aftermath of a hailstorm where everything is just glowing and even the air you breathe seems cleansed. But that lasts only a short time until the atmosphere is filled with the everyday pollution of life. So he took a month off, re-listened to all his podcasts, and just for his own use he wrote down the advice he was hearing. "But it was too much," he told me. "I kept writing. It was clearly a book." It's not like any other book he's written. He steps out of the way in many cases, and let's these super-achievers do the talking. He curates their thoughts. They had found the hidden gems inside themselves, and long ago brought them up to share with the world to achieve their successes, and now they documented them with Tim. That's why I flew 3000 miles. I wanted the gems. I wanted answers. ---- I've had so many ups and downs I try to quantify what works on the way up. What goes wrong on the way down. I try to quantify: what are the steps for reinvention? I wonder: what makes someone break out of mediocrity? About seven months ago I threw out all of my belongings. I gave away or donated to the library about 3000 books. All of my books now are on my kindle. None of the answers were in my things. But now I have one physical book. Tim's. And I plan to keep it. Here are ten things (among many) I learned from the book and from our podcast: "ALL I HAVE TO DO IS SHOW UP" I'm impressed how Tim did his work before starting a podcast. Starting something new is not about taking risks. Jumping into the unknown, getting out of the comfort zone, doing something scary. It's not about bravery. It's the exact opposite. You can only do so many "new" things in life. So do the work beforehand. He called people up. He learned the craft as much as he could. He talked to people ranging from me to people at Apple. He had initial guests lined up. He had a huge launch. And he told me the other day that he is persistent at getting his guests. One recent guest, he told me, took two years to book. Which was refreshing for me to hear since it often takes me that long or longer to book many guests. Comedian Whitney Cummings told him: "My work is not done on the night of a big standup special. My work was done three months ago. All I have do is show up." Even though I was late for our podcast, I'm glad I showed up. - DOING IS EVERYTHING Derek Sivers told him, "If all we needed was more information, then everyone would be a billionaire with perfect abs." It's the DOING that's difficult. I asked Tim: "there's 700 pages of advice here. How can anyone follow everything? How do you know what will work for you?" Just pick a few things. Pick what resonates with you. Start slowly. It doesn't matter what you do. Just start DO-ing. Dan Ariely once told me something similar. "If you say sorry to someone, even if you don't mean it, even if THEY KNOW you don't mean it, then you still have a better relationship with them a year later compared with people who never say sorry." DOING > THINKING. - BLEED From Morgan Spurlock, the director of "Supersize Me" and many other great documentaries. "Don't be afraid to show your scars". This is not a book about suicide. But Tim shares the time he was considering it. This is not a book about anxiety or depression. But Tim shares his battles with those demons. This book is not just a book of advice, it's a book of Tim's own journey as he tries to make his life better. In the section with Tony Robbins, Tony talks about how he wakes up every morning and writes about what he is anxious about. I find this is very helpful. Instead of complaining to the outside world, you reveal to your inside world what it is you are scared of. When I was talking to Susan David in another podcast, she told me how if you write down your vulnerabilities just ONCE for 20 minutes, then even up to six months later the experimental group showed less signs of stress than the control group. Be vulnerable, write down three anxieties a day. I can't be true to others if I'm not true to myself. - MORNING PAGES Julia Cameron writes about this in the classic book, "The Artists Way". Brian Koppelman, writer of Rounders, Ocean's 13, Billions, etc swears by this technique for increasing his creativity. Many of Tim's guests say the same thing. What are morning pages? Sit down in the morning, write in longhand three pages of garbage without stopping. This uncages the anxious "monkey mind" and puts it on the page. It unleashes any writer's block because you have permission to write total nonsense. It frees the mind for the creativity it needs to do that day. - THE DOUBLE THREAT GUIDE TO BEING SUCCESSFUL When Tim spoke to Scott Adams, creator of Dilbert, Scott told him: "I always advise young people to become good public speakers". Anyone can do that, he says, with practice. "Suddenly you're in charge or maybe you are starting your own company. Capitalism rewards things that are both rare and valuable." If you are good at public speaking and one other skill, you make yourself more rare and valuable. Before Warren Buffett made one dime of money, he took a Dale Carnegie course on public speaking. After that, he made a dime of money. Or two. - DON'T BE AFRAID TO DO SOMETHING YOU'RE NOT QUALIFIED TO DO Dan Carlin, host of the super-podcast "Hardcore History" told Tim this. Dan was not a historian, didn't have a PhD, but was fascinated by history. His mother(!) told him, "why don't you do a podcast about the stories you tell here at the dinner table." He told his mother, but I don't have a doctorate." His mother said, "I didn't realize you had to have a doctorate to tell stories". And now he has the most popular history-based podcast on the planet. Kamal Ravikant, a past and future guest on my own podcast, told Tim, "If I only did things I was qualified for I'd be pushing a broom somewhere." Schools, corporations, government, parents, friends, want to put you in their own boxes. They have a menu for you, with only very limited choices today. But if you don't choose your own themes in life, then someone else will do the choosing for you and the results won't be as good. - THE THOUSAND TRUE FAN THEORY....EXPANDED Kevin Kelly tells tim, "Success need not be complicated. Just start with making 1000 people extremely extremely happy," Three ideas from this: Kevin's idea is that if they are true super fans, you will be able to build a product, charge for it, and they will pay, making you a living. Build a product that makes their lives better. Second idea: Have direct contact with your fans. This gets rid of all the middlemen and turns your relationships into a tribe. Third idea: Not every fan is a super fan. But the super fans will help you communicate with the other people who would be receptive to your message. The key here being: have an important and unique message. One that helps people. One that is a vision that people can believe in. Start small. Focus on the people who really care about what you are doing. As Seth Godin even says, "Find Ten" if you have to. Because if t's a good idea then ten will tell ten who will tell ten. Book recommendation from this chapter: "Small Giants" by Bo Burlingham, about companies that choose to be the best rather than the biggest. - ASK DUMB QUESTIONS This is a common theme throughout the book. Tony Robbins tells Tim, "We are the quality of the questions we ask." And both Alex Blumberg (super podcaster) and Malcolm Gladwell talk about the importance of asking dumb questions. People sometimes criticize me for interrupting guests on my podcasts. I get it. But the reality is: if I don't understand something during the podcast, then when else will I get the chance to understand. Alex Blumberg gives some good ways to start dumb questions: "Tell me about a time when..." "Tell me about the day when..." "What were the exact steps that got you to...." "Describe the conversation when.

YouTube Community Development: How to Build a Following With YouTube  

Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com helps people spread their message via video. Tim explores how to create a community with YouTube. You'll discover how to make videos that will engage your viewers and keep them watching. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. How to subscribe/review on iPhone. Here are some of the things you'll discover in this show: YouTube Community Development How Tim got involved with YouTube Tim explains how one night in grad school (March 2, 2006), he was bored at home, and decided to check out YouTube. After seeing what was on there, he decided to upload his first video. It was a quick, 30-second video of him talking to the camera. He had no idea where that first experience would lead. httpv://www.youtube.com/watch?v=0sbC_K0cCUI As this was pre-Facebook, Tim says he and his girlfriend at the time made videos to show their friends and family what they were up to. They made videos of their dates, engagement and wedding, as well as when they moved, had kids and so on. Tim believes they made about 1,000 videos just sharing their story. It started as a way to communicate with family and friends. Along the way, other people started watching. Around 2009, Tim reached out to Mark Robertson, ReelSEO, and YouTube personality Kevin Nalty, and asked them why certain things did and did not work on YouTube. When they didn't know the answers, Tim decided to figure it out himself. He said he'd report back to them what he learned. Tim began having conversations with people who were trying to figure out the same things about YouTube and audience growth. That was the start of him turning YouTube into his business. A while later, Tim reached out to Mark Robertson again with constructive feedback. Tim told Mark that while he had a great website about video, there was nothing being done with online video. Tim ended up taking over Mark's YouTube channel, and trained the site's viewers how to master YouTube as a platform for audience development. After a few years, Tim started working full time for an animation studio to do audience development for their web series. A year later, after he had grown it to almost 100,000 subscribers, Tim's job was eliminated. However, they paid him full-time for six months to get his own business started. In February 2013, Tim launched his YouTube channel, called Video Creators. By the end of six months, it was his full-time income. Video Creators has three series on it. Every Tuesday, Tim talks about news in the online video industry. Wednesdays, he shares a YouTube tip. Then, on Thursdays he answers a question from his audience. The channel revolves around using online video as a platform to change lives. Without spending any money on promotion, Tim has grown his YouTube channel to over 75,000 subscribers and more than four-million views. He gets tons of interaction and engagement, including about 15,000 comments a month. Listen to the show to learn what YouTube was like in the beginning. Common mistakes with video The biggest mistake Tim sees people make with video is that they treat it like it's the same as television. People new to video (who don't watch YouTube) don't have another frame of reference for how to craft video content. Therefore, they make the same content they would create for television,

#244: The Quiet Master of Cryptocurrency -- Nick Szabo  

Nick Szabo (@NickSzabo4) is a polymath. The breadth and depth of his interests and knowledge are truly astounding.

He's a computer scientist, legal scholar, and cryptographer best known for his pioneering research in digital contracts and cryptocurrency.

The phrase and concept of "smart contracts" were developed by Nick with the goal of bringing what he calls the "highly evolved" practices of contract law and practice for the design of electronic commerce protocols between strangers on the Internet. Nick also designed Bit Gold, which many consider the precursor to Bitcoin.

This wide-ranging conversation is co-hosted by Naval Ravikant, a mutual friend and one of the most successful investors in Silicon Valley, who also happens to be one of Nick's biggest admirers.

We cover a lot, including:

What is Bitcoin, what are cryptocurrencies, and what problem do they solve? What is "social scalability?" What is Ethereum and what makes it unique? Strengths and weaknesses? How will smart contracts actually get adopted or go mainstream? What are ICOs (Initial Coin Offerings)? Blockchain governance -- is there any existential risk? "Wet" versus "dry" code Pascal's scams Quantum thought What fields will you be working on in the future?

Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.

This podcast is brought to you by FreshBooks. FreshBooks is the #1 cloud bookkeeping software, which is used by a ton of the start-ups I advise and many of the contractors I work with. It is the easiest way to send invoices, get paid, track your time, and track your clients.

FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, track your hours, automatically organize your receipts, have late payment reminders sent automatically and much more.

Right now you can get a free month of complete and unrestricted use. You do not need a credit card for the trial. To claim your free month and see how the brand new Freshbooks can change your business, go to FreshBooks.com/Tim and enter "Tim" in the "how did you hear about us" section.

This podcast is also brought to you by Audible. I have used Audible for years, and I love audiobooks. I have two to recommend:

The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts

All you need to do to get your free 30-day Audible trial is visit Audible.com/Tim. Choose one of the above books, or choose any of the endless options they offer. That could be a book, a newspaper, a magazine, or even a class. It's that easy. Go to†Audible.com/Tim and get started today. Enjoy.

 

#233: Cory Booker -- Street Fights, 10-Day Hunger Strikes, and Creative Problem-Solving  

 Cory Booker (@corybooker) is an American politician and the junior United States Senator from New Jersey.

I generally have an allergy to politics, but Cory's story is endlessly fascinating (e.g., he's faced down death threats from gangs, run into burning buildings, and much more), and we have a few years of history together.

We cover a lot in this wide-ranging catch-up conversation, including his diet, lessons from early mentors and athletics, routines, books that have had an impact, learning how to "street fight" in New Jersey after receiving a Rhodes Scholarship, and much more.

Cory began his political career as a city councilor from 1998 to 2002 in Newark, New Jersey's largest city. He later served as mayor of Newark, which under his leadership entered its biggest period of economic growth since the 1960s -- the first new downtown hotels were constructed in forty years, the first new office towers in twenty.

He then won the Senate Democratic primary in August of 2013, and then won the general election on October 16, 2013, becoming the first African-American U.S. Senator from New Jersey.

Cory is also the author of The New York Times bestseller United: Thoughts on Finding Common Ground and Advancing the Common Good.

I hope you enjoy this conversation as much as I did!

This episode is brought to you by Exo Protein. These guys are making protein bars using cricket protein powder. Before you look disgusted, I bet they taste better than any protein bar you've ever had before! With recipes that were developed by a three-Michelin-star chef, the bars are paleo-friendly, with no gluten, no grains, no soy, no dairy, and they won't spike your glycemic response. In fact, they're less processed than any other protein bars you'll find.

Exo Protein is offering a deep discount to Tim Ferriss Show listeners. If you go to ExoProtein.com/Tim, you can try a sampler pack with all of the most popular flavors for less than $10. This is a startup with limited inventory that sells out all the time, so act fast!

This podcast is also brought to you by FreshBooks. FreshBooks is the #1 cloud bookkeeping software, which is used by a ton of the start-ups I advise and many of the contractors I work with. It is the easiest way to send invoices, get paid, track your time, and track your clients.

FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, track your hours, automatically organize your receipts, have late payment reminders sent automatically and much more.

Right now you can get a free month of complete and unrestricted use. You do not need a credit card for the trial. To claim your free month and see how the brand new Freshbooks can change your business, go to FreshBooks.com/Tim and enter "Tim" in the "how did you hear about us" section.

Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.

#202: Tools of Titans: Derek Sivers Distilled  

Derek Sivers(@sivers) is one of my favorite humans, and I call him often for advice. Think of him as a philosopher-king programmer, master teacher, and merry prankster. Originally a professional musician and circus clown (he did the latter to counterbalance being introverted), Derek created CD Baby in 1998. It became the largest seller of independent music online, with $100 million in sales for 150,000 musicians.

In 2008, Derek sold CD Baby for $22 million, giving the proceeds to a charitable trust for music education. He is a frequent speaker at the TED Conference, with more than five million views of his talks. In addition to publishing 33 books via his company Wood Egg, he is the author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur, a collection of short life lessons that I've read at least a dozen times. I still have an early draft with highlights and notes.

I posted the following on Facebook while writing this chapter: "I might need to do a second volume of [Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers], 100% dedicated to the knowledge bombs of Derek Sivers. So much good stuff. Hard to cut."

Here's a bit of what made it into the first edition -- cherry-picked from the nuggets I've applied to my own life. Enjoy!

Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast.

This podcast is brought to you by Audible. I have used Audible for years, and I love audiobooks. I have two to recommend:

The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts

All you need to do to get your free 30-day Audible trial is go to Audible.com/Tim. Choose one of the above books, or choose any of the endless options they offer. That could be a book, a newspaper, a magazine, or even a class. It's that easy. Go to Audible.com/Tim and get started today. Enjoy.

This podcast is also brought to you by FreshBooks. FreshBooks is The #1 cloud bookkeeping software, which is used by a ton of the start-ups I advise and many of the contractors I work with. It is the easiest way to send invoices, get paid, track your time, and track your clients.

FreshBooks tells you when your clients have viewed your invoices, helps you customize your invoices, track your hours, automatically organize your receipts, have late payment reminders sent automatically and much more.

Right now you can get a free month of complete and unrestricted use. You do not need a credit card for the trial. To claim your free month and see how the brand new Freshbooks can change your business, go to FreshBooks.com/Tim and enter "Tim" in the "how did you hear about us section."

Episode 79 - Our Values Are Under Attack feat. Tim Heidecker (2/6/17)  

The genius Tim Heidecker is on the show, we talk about Alex Jones selling out, comedy in the age of Trump, and President Hamburgler wandering around the White House in the dark with old cartoon-style pajamas and a candle. We conclude with a new entry of "True Allegiance," with a special reading from Tim as Brett Hawthorne.

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