Episode #209 – Two Awesome Lessons From The NCAA Wrestling Tournament  

#1 – Belief, #2 – How to make tiny adjustments so you win the match

On this episode Russell talks about being at the NCAA Wrestling Tournament and how if you believe you can win, you can win, and how you can apply that to your business. He also talks about how you can take your mistakes and use them to make adjustments and improvements.

Here are 3 other fun things you will hear on today’s episode:

How belief is a major force in both wrestling and in business. Why Russell won’t critique someone sales funnel before they actually launch it. And how Clickfunnels wasn’t a winner until 6 or 7 adjustments were made.

So listen below to hear how Russell used the lessons he learned from wrestling and applied them to his business and how you can too.


Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. Hey everyone, it’s been a little while. I’ve been out traveling the world, gallivanting. I don’t know if that’s really even the right way to use that word, but it sounded cool today. I was in New York all last week, for the NCAA wrestling tournament with my dad. If you guys listen you probably knew that already, and it was great. I was planning on doing a bunch of podcasts from there, I actually saw one of my favorite marketing people in the world. Daegan Smith was there. We sat by each other for most tournaments. I was going to share some podcasts with you guys and him, but it just never happened. It was too crazy of a week, and too much wrestling, too much New Yorking, too much good stuff happening.

Anyway, I’m back now to report and share with you guys some cool stuff. I hope that things are going well. We are a little over a week away from Funnel Hacking Live. We are completely sold out which is a nice feeling to have. So this week I gotta go and work on my presentations, I got some cool stuff I’m going to be sharing with you guys and with our community. I just wanted to make sure that it’s amazing. We were going to launch Funnel University last week, and then this week, and then decided to just kind of put it on hold until after the event and that way we can focus on making the event flawless. Then we will have Funnel University when we get back. So it’s all done and ready and it looks amazing. Our survey software is awesome, just lots of good things.

So that is kind of the game plan from here. So I wanted to share with you guys probably what I think is the most important lesson I learned from the wrestling tournament this weekend, which will relate to you guys even if you’re not wrestling people, which you all should be. That’s an argument and a sales pitch for another day.

So the NCAA wrestling tournament is amazing. IT’s more like the world championship, in fact, Coach Shultz, if you guys have seen Foxcatcher, Mark Shultz, who is the main character in that movie, was my wrestling coach at BYU, and I actually saw him this weekend which was really fun. But one thing that he said is that the NCAA wrestling tournament, because this style of wrestling is only done in America, he said it’s pretty much like the Olympics, the World Championship, which it is. IT’s kind of a big deal. It’s like the Super Bowl of our style of wrestling, which is cool. The best athletes from all the conferences around the country all come to this tournament and it’s a big deal. And it’s really big for wrestling, it’s on TV, which is the only we get on TV ever. So that’s pretty cool, it was just awesome.

We’re in this state, we’re in Madison Square Garden, and the entire stadium is just filled with wrestling fans, which is cool. We had tickets we bought that were on the 12th row, it was right in the middle of Hawkeye fans, which if you know anything about wrestling, you know that Iowa Hawkeyes had a dynasty for the last two decades, three decades. Dan Gable was their coach and built this huge thing and so they’re fans are kind of insane. So we were stuck right  in the middle of all these Hawkeye fans that were just going nuts the whole time, which made it really fun too.

What I wanted to share with you guys, at the NCAA wrestling tournament, for whatever reason, there are tons and tons of upsets, which are the fun ones. You get to see on the big monitor up top, “the number 14 seat’s wrestling the number 1 seat and somehow this dude wins.” How does the 14th seat, who’s got like whatever, 20-10 record, come in against an undefeated guy and beat him? How do these things happen? I was thinking about that and talking to Daegan a lot about it. One part of it is interesting is belief. It’s just weird, if you believe you can win, you can win. But it’s all mental, it’s all this belief. Do you believe you can actually do it? We watched this one guy, he was undefeated, hadn’t lost the entire season, or excuse me, he only once the entire season, and he lost to this guy who wasn’t that good, wasn’t ranked that high, and they met in the semi-finals and I was watching it and I was like, I think this guy’s got a shot of winning the underdog. The only reason why is on paper this guy should not even be close to the number one seat. It’s not even close, but because he beat him earlier in the year, which was kind of a fluke, he had this belief that, “I can beat him.” And because he had the belief he could do it, and sure enough he almost beat him, he lost, but it was crazy close.

I have had matches in my career where I on paper should have lost to people, but because I had thought I could win, I had this belief for whatever reason, that guy looks weird or whatever, I had this belief that I just knew I could win. I was able to win. It was weird. I remember this one time I was wrestling, there was this guy in my Freestyle Greco club who I beat all the time, didn’t have much respect for him as wrestler. He wasn’t that good. One day I’m at this tournament, and I’m wrestling this other kid from some other state, the kid was good, we’re having a close match, and I’m actually losing going into the third period. My Freestyle Greco coach, I guess there’s not periods in Freestyle Greco, sorry it’s been a while. During one of the injury breaks or injury time or something, my coach came out and tried to tell me some stuff, he’s like, “Hey you need to work on your level change or whatever. By the way, Matt beat this kid  by 8 last match.” And instantly I was like, “Matt beat him by 8.” In my head all the sudden, this kid in my head was no good, and I had a perfect belief that I could beat him, and the last minute and half or whatever it was, I came out there and I tech-falled him. Because all the sudden… was the same match. I was struggling this whole match and suddenly my belief switched in my head to this kid should be really easy for me and then he was.

There’s this weird thing about belief, it just beats all odds. If you believe you can win, you can win. I remember last year, NCAA tournament there was a kid that was number 4 team seat, and he became a national champ, and I posted on my Facebook wall and I forgot about it until yesterday, because yesterday it popped up saying, “last year here’s a memory you posted.” And the thing I posted was picture of the kid, and they’re interviewing him at the end. They said, “You were the 14th seat, how in the world did you come here and win this?” he said, “When I got here I looked at the brackets and I looked at all these people and I said, this is who I have to beat to be a national champ so I came and beat them.” It was just pure belief. Anyway, I thought that was important for all of you guys because it’s not skill, it’s not talent it’s not a record, it’s not anything, it’s belief. And that same thing is true in your business.

I think the reason why I win a lot of times, is I just have such belief that what we’re doing is going to change the world, and it just does. So my first question for you is,  how much belief do you have?n Do have belief you can win. So that’s question number one, the second thing I want to bring up and this is the second half of the equation. Is being able to look at a loss and not looking at this devastating thing, but looking at it and trying to figure out what you need to change to win. Good example, in 174 lbs finals, which you guys should Google this match, it’s amazing. Beau Nichols, from Penn State, undefeated the whole year, was supposed to win the tournament, again this other kid, who is a true freshman from Oklahoma, this true freshman had lost to Beau Nichols three times during the year. In fact, in the big tens he got pinned by him. So he no shot of winning, no way he was going to win. He comes into this finals match and him and Beau Nichols lock up, he launches him, throws him to his back, almost pins him, gets a bunch of near-fall points and then Beau ends up trying to play catch up the entire wrestling match and ends up losing, just huge upset. True freshman wins this thing. Everyone’s going nuts. It was amazing. One of those matches, I stood up and I stood amongst all the Iowa guys who were not standing and I gave him a round of applause. To come back and to lose to this kid, the best kid arguably in the world right, and to have to lose to him three times this season, to come back and win, that’s huge. What is it? What causes that?

I remember my junior year in high school, I worked hard all my sophomore that summer long, I had gone Freestyle and Greco and we worked all day long, I just knew my senior year, I would be state champ. Go out there, first match against a kid that had taken 2nd the year before, we go out there to wrestle and I had belief that I could win, but this kid was better than me. And he beat me. It was devastating for me. I knew I wasn’t going to be state champ that year, and I lost my very first match. My dad had recorded the match and then after the match, my dad was rewinding and watching it, rewinding and watching it. My ne

Zoltan Biro - Chill Out Session 115 (Above & Beyond Special Chill Mix)  

Copyright © All Rights Reserved Above & Beyond More Information: Facebook: Soundcloud: mixed / compilated by: Zoltan Biro 1.Above & Beyond - Good For Me (Acoustic) 2.Above & Beyond pres. Oceanlab - Breaking Ties (Flow Mix) 3.Above & Beyond - Only a Few Things 4.Above & Beyond feat. Annie Drury - Sirens Of The Sea (Acoustic) 5.Above & Beyond feat. Zoe Johnston - Love is Not Enough (Acoustic) 6.Above & Beyond Presents Oceanlab - On A Good Day (Acoustic) 7.Above & Beyond - You Got To Go 8.Above & Beyond - Satellite / Stealing Time 9.Above & Beyond feat. Richard Bedford - Sun & Moon (Zetandel Chillout Remix) 10.Above & Beyond - Home 11.Above & Beyond pres. Oceanlab - Just Listen 12.Above & Beyond feat. Alex Vargas - Alone Tonight (Acoustic) 13.Above & Beyond - Far from in Love (Chill Out Version) 14.Above & Beyond - Tri-State (5vel Remix) 15.Above & Beyond feat. Zoe Johnston - No One On Earth (Chill Out Mix) 16.Above & Beyond - Sun In Your Eyes 17.Above & Beyond pres. Oceanlab - Miracle 18.Above & Beyond pres. Oceanlab - Satellite (Max Quality Chillout remix) 19.Above & Beyond pres. Oceanlab - I Am What I Am 20.Above & Beyond feat. Richard Bedford - Thing Called Love (YoGee chillout remix 2012)

Episode #252 – The One Thing  

If you can get them to believe this… the only option is they have to give you all their money.

On this episode Russell talks about that one thing if you can get people to believe they have to have, they will give you all their money. He relates the concept to religion and it all comes back to building a cult following.

Here are some interesting things to look for in today’s episode:

Why Russell’s 10 minutes explaining the one thing concept turned into 2 1/2 hours. How the one thing concept is similar to religion. And why finding out what the one thing in your business is will help make it successful.

So listen below to hear why finding the one thing in your business is so important.


Good morning everybody in Marketing In Your Car land. So glad to have you guys all here today. Heading in for an amazing day, I’m excited. I honestly, last night, had dreams all night about stuff in the Expert Secrets Event. It’s crazy. I wish that you guys all could have been there. In fact, it’s insane that you weren’t there. We’ve been hanging out now for 252 episodes, or 251 episodes, if you haven’t joined the Inner Circle and you weren’t here last weekend, seriously? Come on? What are you waiting for? Have I ever let you down? Come on, you guys.

Anyway, the event was amazing, but the process, oh the process. I’m so excited about the process. I totally want to start doing high end events where people come in for 2 days or 3 days and we just take everyone through that process. I had multiple people afterwards tell me, “Man, everyone that comes into your world should go through this. Anyone who joins Inner Circle should go through this process first.” Because it helps to identify so much of what you’re actually doing and selling and how you’re positioning it. Oh, so many cool things.

Anyway, today I’m excited because I’m going back through all the PowerPoint slides from the event, making tweaks and changes based on some of the stuff we discovered together as a group. Things that as I was teaching didn’t come out quite clear, or I hit road blocks. Or things from my stories that weren’t the right stories the first 2 or 3 times. Sometimes I tell a story…..I was like, “Huh, that story was completely inappropriate or weird or the wrong thing.” So just kind of re-factoring everything in the process. And I’m going to go through and record while it’s still the top of my mind. Re-record all the sections and that will help as the audio commentary as we go through and we start writing this new version of the book, which I’m so excited for. So that’s kind of what’s been going down over here, and that’s what I’m excited for today.

I also have decade in a day so we also had a bunch of new Inner Circle members who came in. I think it’s 4 of them that we’ll be doing coaching sessions with this morning, which will be kind of cool. So for those who are wondering about the Inner Circle, it’s typically always sold out, but every once in a while there is a spot or two that open up. People who don’t renew or the people who don’t love money, I think. So anyway, for the most part those are always booked out but we did have a couple of slots open up, I think we might have one or two more for people who are trying to decide if they’re renewing or not. So if you’re interested, go run and go to because there might be a little, small window where you can get one of the last one or two spots left, if you’re interested.

With that said, I’m going to move back onto Expert Secrets. So I’m probably just going to, as I’m geeking out on this for the next while, share some things. I’ll share like last night when I couldn’t sleep because it was so, so, so excited. It comes back to a concept I talked about a lot. And it was something that in the event, I had planned maybe 10 minutes to talk about this concept and it ended up turning out to be over 2 ½ hours of us going really, really, really, really deep into it. And it was… opened up my eyes to really understand this whole thing. So let me step back.

The concept that I’m talking about right now is the one thing. We’ve talked about this before. Any time you have to convince your prospects of more than one thing, your conversions will drop in half instantly. So you’ve got to pick one belief that you have to get them to believe. So everyone’s like, ‘What’s that belief? What should it be?” And for a long time I was like, “Just pick one thing.” But the more we thought about it, we started realizing the one thing, first off…….I wish you guys could read the whole book right now. I wish the book was done so I could read it right now. But it comes back to, to be successful first off, you can’t be selling, you can’t be trying to improve somebody. Nobody wants improvement. That is…..ambitious people want improvement, and the masses, 99% of the world are not ambitious. People have desire, but they don’t have ambition. So if you’re selling to ambitious, “Here’s how to improve your golf swing. Here’s how to make this thing better. Here’s how to improve something.” By default you will make less money.

So a big part of the whole thing we talked about how to build a cult/ how to build a culture, I mean. It was all about one of the three steps of building a cult following is you have to have a new opportunity. That may be a whole other podcast for a whole other day, but assume that you’ve got a new opportunity that you’re selling. So they have this new opportunity, so you think about that opportunity. There is got to be one thing that people have to believe. If they believe that one thing then they have to accept your new opportunity. So you gotta think about it. What is that one thing that they have to believe in? If they believe that then they have no other alternate options except to give you money. And every business has this. Every new opportunity has this. So you gotta think through it.

So some examples, I’ll step out of business just to give some practical real world examples, so I’m going to go to religion. Religion is probably the easiest place to really identify this. So let’s say, you are considering Christianity as your new opportunity. With Christianity there’s one belief you have to believe. It’s like if the Bible is true then Jesus Christ is our Savior, direct correlation. If you read the Bible and you’re like, “I believe with all my heart that this is true.” Then the only answer is that “Okay, Jesus Christ is my Savior.” That’s it, there’s no other if’s, and’s, or but’s. Okay, I look at, I’m a Mormon as all you guys know. Mormons are Christians and we believe in a book called the Book of Mormon. So if I read the Book of Mormon, if I believe that boo is true, that’s the one thing. IF I believe that thing is true then everything that Mormons believe, therefore I believe, because it’s the one thing. I now believe in Latter Day Prophets, I believe in Temple ordinances. Here’s all the things that Mormons believe. If you believe the Book of Mormon is true then you have to believe all these other things.

Same thing is probably true in every religion. If you believe the Koran is true then this all the stuff you have to believe. So religion is very….you look at religion they are all tied to a one thing. What’s the one thing you believe? If you believe that then everything else is part of that belief patterns. So you gotta look at your business and your new opportunity you are providing people and there’s always the same thing. Like when we were launching Clickfunnels, if I could get people to believe that the only way their business could succeed is they have to build sales funnels inside of Clickfunnels. If I can get them to believe that there’s no other option. You have to give Russell all your money now, because he’s the only person now that provides that thing. Come back to religious. If I believe that Christ is the Savior, or if the Bible is true, then I believe that Christ is my Savior and I have to follow him because the only way to get salvation is through him. That’s what it comes down to.

It’s almost like we have to figure out how to make that same statement for our business. If I can convince them that the only way for their business to survive is to create funnels through Clickfunnels is the one belief I have to get into the habit. And if they honestly believe that in the core of their body, then they know that the only way to business salvation is through Clickfunnels, is through what I’m offering. That’s it. So until you’ve identified that statement…….that has to be step number one. Because then when you start building the webinar, the whole event was about the webinar, everything else in the webinar is built around that. What are all the false belief patterns based on that new opportunity? And what is that thing? And how do we knock down those belief patterns? Everything else gets tied to that, but it all stems from this concept called the one thing. And the one thing is tied to a new opportunity, but what is that sentence?

So I said it, it was supposed to be a 10 minute, I explained the one thing in 10 minutes, and everyone wrote what their belief was and they had to get people to convince. And everyone kept sharing with us and then kept coming back with headlines and I’m like, “No! I’m not looking for a headline here, you guys. We’re looking for….” We ended up developing this sentence and it was like, “If I can get them to believe ‘blank’..” and in that blank you put in what new opportunity is. “If I can get them to believe that the only way to make money online is by having sales funnels built inside of Clickfunnels.” There’s my sentence. If I can get them to believe that, then they’ll have to give me all their money because I am the salvation or success, or whatever you want to call it, could only come through that one path, that one vehicle, right. Because when

01 - Selected Points From the Correct Aqeedah - Abu Ismaeel Saalik | Manchester  

Introduction: Having the correct belief and aqeedah is from the foundations of this religion. So when we reflect upon the Qur'an and what Allaah informed us of regarding the call of the Prophets and Messengers, we see that they focused on rectifying the Aqeedah of their people. So they would say: ""O my people! Worship Allah! You have no other Ilah (God) but Him. (La ilaha ill-Allah: none has the right to be worshipped but Allah)." 7:65 That which is incumbent upon the people is to be diligent upon learning this belief, and teaching it in the schools and the masaajid. Up until it becomes firm in the people and its great importance becomes known to them. The intent is not to strive in worship without knowing Tawheed and having the correct belief. Another reason we should ensure our religion is correct is because, if it is incorrect, then all of our actions will be of no benefit. Allaah has favoured our Ummah over other religions. From the favours is Allaah has preserved our religion, He says in the Quran: "Verily We: It is We Who have sent down the Dhikr (i.e. the Quran) and surely, We will guard it (from corruption)."15:9 It was preserved by the Prophet Sallallaahu Alayhi Wa Sallam, and then his companions, and then the Taabi'in (Students of the Companions) after them it was preserved by those who followed them in goodness. It was in the time of the Tabi'in that the corrupt beliefs started to enter into the religion, so they fought against it. Introduction of the Book: "The one who opposes this methodology (what is to be mentioned in this book), or speaks ill of it, or belittles the one who speaks with this methodology. Then this person is an opposer, an innovator, outside the folds of the "Jamaa'ah" (main body of muslims), somebody who has erred and gone astray. " That which they were united upon: 1. “Iman is statement, action, intention and clinging to the sunnah. It increases and decreases.” o It is to believe in the existence of Allaah, that He is the Ever Living, the First (None before Him) and the Last (None after Him). o It is to believe in His Ruboobiyyah - that He is the Creator, Maintainer, Sustainer. o It is to believe in His Uloohiyyah - that He alone is worthy of worship (I.e. reliance, sacrificing and others) o It is to believe in His Perfect Names and Lofty Attributes - We believe in them in a general sense and likewise in a specific sense (those mentioned specifically in the Qur'an and Sunnah). We do not resemble them to creation, nor liken them to creation, nor distort them, nor change their meanings. o All of the Imams believed in this explanation of Iman, the terminology used to describe it may have differed, but the reality of the belief was always the same. o It increases with obedience to Allaah and decreases with the disobedience of Allaah. o Some of the early generation started to oppose this understanding. From them; The Jahmiyyah and the Murji'ah. As a result, he begins to describe the ruling upon those who oppose this understanding of Iman.  Firstly, the Jahmiyyah - they say Iman is only to have belief in the heart, not statements nor actions.  Secondly, the Karaamiyyah - they say Iman is only utterance upon the tongue.  Thirdly, the Ashaa'irah - they, like the Jahmiyyah, say Iman is only belief in the heart.  Fourthly, the Murjiatul Fuqahaa - they say Iman is statements and belief, but exclude actions from Iman. o A proof for theincrease and decrease in Iman is the saying of Prophet Sallallaahu Alayhi Wa Sallam: "Take out from the Fire, those who had in the hearts, the equivalent of a mustard seed of Iman" o Saying "I am a believer if Allaah wills" is a sunnah of the scholars of the past. The Murji'ah use to say you cannot say this. If a person says this out of doubt, then clearly it is impermissible. However, saying it out of humility, not wanting to testify to one's own Iman. Or to say that his faith is not like that of the angels, then this is acceptable.

#TDWB (The Difficulty With Believing) --- SynTalk  

What do you believe ‘in’? Do you hold irrational beliefs? Why is it difficult to revise beliefs? Can it be beneficial to have false beliefs? Do you (objectively) believe that there is Heaven? Can beliefs be like axioms, or are they all (iteratively) based on facts? Are absurd beliefs particularly beneficial in forming a community? Does belief always imply an affect? Do you believe that voting is a foolish thing to do? Is belief an instrument of power? Can one infer beliefs of animals or children? Why is there suspension of disbelief or testing (of the truth criterion) in cinema or theatre? How are ritual spaces different? Does cinema tap into the collective (un)conscious (belief)? Is it profitable to believe that God exists? Will there be belief as long as there are skeptics? Can beliefs become redundant? Is the problem of deciding what a new belief should be NP-complete? How do we automatically change our (practical?) beliefs all the time, when it is technically extremely difficult? Would there be a pristine (messianic?) theory of belief revision in the future? How could belief revision be: a variation, a change, a decision, a monstration, or an event? Would you look through Galileo’s telescope? SynTalk thinks about these & more questions using concepts from performance theory and philosophy (Dr. Soumyabrata Choudhury, JNU, New Delhi) & logic, philosophy and computer science (Prof. Rohit Parikh, CUNY, New York). Listen in....

SynTalk 0

#57: 3 Core Beliefs of Truly Successful Entrepreneurs  

In case you haven’t noticed by now, I want you to succeed.

It is genuinely important to me to help you reach that place in your business where you can say, “Yes, I made it; I love my work and I love my life!”

But there is something else that is equally as compelling that I want for you:

I want you to enjoy the journey—the process of making it all happen.

If you’ve been with me for a while you know that I often talk about the kinds of strategies that have worked for me, that I know can work for you too. Things like building your email list early in the game, effective ways of using Facebook to engage with your audience, and the importance of having a marketing plan—knowing what you’re going to do before you set out to do it.

I stand behind all of these things 100%, but there is something else you need to know. Something so critical it can actually make or break your online business dreams.

I'm talking about what you believe regarding your ability to achieve success in your business.

Now before I dive into these 3 things that you have to believe in order to see the results you are yearning for, we need to dip a toe into psychology first.

The thing about belief is that it’s one of the few things that you can’t be taught to do. You and I both know that you don’t just flip a switch to believe something. That’s because belief is not an outward action that you take; instead, it’s a state of your inner being.

I can teach you how to do a lot of things, but I can’t teach you to believe.

Because belief is such an individual experience, it’s important from the outset to identify how you most often come to believe something for yourself.

Do you believe…

Based on your own experience
Based on the experience of others
Just by acting “as if”
Because it seems to make sense—logically or intuitively
By trusting a mentor
Having an “aha moment”
The opposite hasn’t worked for you

It's okay if you need to think about this and can’t answer right away. Maybe there are even several answers to how you believe, not just one on the list. It’s just something to keep in mind as we continue talking about the three critical beliefs you need to have for success in your business.
The 3 Beliefs You Must Have to Achieve Success in Your Business
Belief #1 - I believe that one of the biggest strengths in my business is knowing my target market intimately. Knowing how they think, what they need, and what words and emotions they use to express themselves is crucial to my success.

Belief #2 - I believe that I am not alone, shipwrecked on a desert island needing to have all the answers myself. I thrive and my business thrives with a few core mentors that I trust and can turn to again and again.

Belief #3 - I believe I have a great idea (product/service) that will impact people’s lives, and that my idea needs a clear and easy-to-navigate system to generate sales.

Whew…how did that feel? Chances are that at least one of these beliefs…and maybe all three…felt like a big effort for you to even read, let alone internalize.

Maybe it felt too audacious, too daring, to really own those beliefs for yourself. “I’d like to believe those things, but I don’t know if I’m really the kind of entrepreneur she’s talking about here.”

Maybe you felt skeptical. “Yeah, down the road maybe I’ll believe those things, if things work out well…”

Maybe you’ve just lost so much confidence in the past few months that reading those beliefs made you even more hopeless. “I wish I believed those things—I used to believe them. It would be nice to think that something that simple could turn things around.”

Listen to Episode 57  for Amy's insights on how to restore your confidence and increase your sales.  
Understanding the Three Beliefs
Let’s examine each belief more closely and see what’s importan...

014 – 1on1 – Importance and Power of Building Belief – Debbie Donaldson – 1 on 1 Coaching  

Today David is with Coaching winner Debbie Donaldson as they look into Debbie’s one-year journey as a Network Marketer. David quickly realizes that Debbie’s belief in the industry of Network Marketing is only a 5 out of 10 and really holding Debbie back from the success she is looking for. What You Will Learn: The Five Areas of belief Why belief is so important How to move the needle on ones belief system Why Belief always comes first Why connection and common ground is so important Songs: Wonderful World - Louis Armstrong Belief – John Mayer Everyone’s a Winner – Hot Chocolate Today’s Quote: “Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.” — Brian Tracy, Author and Motivational Speaker How You Can Win One on One Coaching With David T.S. Wood? 1) Write a review on iTunes for either of David’s shows – The Kickass Life or Amplified Network Marketing 2) Wait 24 hours for it to show up on I-tunes 3) Take a screen shot 4) Post the Review on the WALL of Amplified Network Marketing on Fb ( 5) Listen to the shows and see if you win You can decide private one on one coaching or live on the show

James McGaha - Lights in the Sky  

James McGaha is a retired USAF pilot, astronomer and director of the Grasslands Observatory. He held a TOP SECRET compartmented security clearance and was involved in numerous classified operations including operations in the so-called "Area 51." His current work includes astrometry and photometry of asteroids and supernovae. He has discovered 15 Asteroids and 52 Comets and has over 1700 M.P.E.C. publications on Near Earth Asteroids. He is the winner of the 2002 Shoemaker NEO Grant. He has appeared widely in the media, having actively promoted science and debunked pseudoscience for over 35 years, focusing on belief in UFOs and astrology. He is the founder and chairman of the Tucson Skeptics and a Scientific Consultant to the Committee for Skeptical Inquiry. In this interview with D.J. Grothe, James McGaha talks about his astronomer- beginnings as a skeptic of UFOs, and the limitations of the term "UFO." He answers how open-minded he is about the possibility that extraterrestrial beings are visiting the earth today. He talks about the origins of UFO belief with the science fiction magazine Amazing Stories, along with Fate, a magazine promoting paranormal belief. He talks about the history of Project Bluebook and the Condon Report. He details qualities of human perception that may explain UFO accounts, and explores some of the reasons people may adhere to UFO belief. He explains the famous Phoenix Lights sightings. He explores how to respond to those who have unshakable belief in unsupportable UFO claims. He compares qualities of contemporary UFO mythology with certain aspects of religious belief, including views of apocalypticism and salvation. And he talks about the dangers that belief in UFOs pose to a civil society.

Super Joystiq Podcast 069: The Wolf Among Us, Beyond Two Souls, MTB Freeride  

Filed under: Podcasts

This week's Super Joystiq Podcast is fully performance-captured.

Two story-driven games, two very different experiences. Ludwig, Susan, and Jordan convene to talk about the disappointing Beyond: Two Souls, Telltale's triumphant return in The Wolf Among Us, and an early beta open-world, first-person mountain biking game (yes, for real), MTB Freeride. We also answer an array of listener questions, mostly pertaining to the now-just-five-weeks-away next generation of consoles.

Joyswag is back with 20 codes available for indie game Irritum, and stick around after the show for a full, spoiler-filled breakdown of some of the more puzzling facets of Beyond: Two Souls's story.

Listen to the Super Joystiq Podcast: Subscribe to the Super Joystiq Podcast in iTunes Add the Super Joystiq Podcast feed to your RSS aggregator Download the MP3 directly Podcast timestamps and relevant links are available after the break.

Continue reading Super Joystiq Podcast 069: The Wolf Among Us, Beyond Two Souls, MTB Freeride

Super Joystiq Podcast 069: The Wolf Among Us, Beyond Two Souls, MTB Freeride originally appeared on Joystiq on Fri, 11 Oct 2013 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments
AS303: Doing Charity Better, with Foundation Beyond Belief  

Joining me for today is Noelle George, Executive Director of Foundation Beyond Belief! Since the holidays have rolled around again and you’ve likely started to hear the annoying, holier than thou jangle of constant Salvation Army bells outside of every grocery store and mall, I thought it might be a good idea to talk with someone … Continue reading AS303: Doing Charity Better, with Foundation Beyond Belief

The post AS303: Doing Charity Better, with Foundation Beyond Belief appeared first on Atheistically Speaking.

01 - Explanation of the 6 Pillars - Abu Humayd Saalim | Manchester  

The 6 Pillars of Eemaan The third lesson from the "Important Lessons for the Muslim Ummah" of Shaykh Bin Baaz is the Pillars of Eemaan. The 6 pillars are to believe in: 1) Allaah 2) His Angels 3) His Books 4) His Messengers 5) The Last Day 6) Qadr (Divine Predecree) - its good and its bad These are the principles that all of the Prophets were united upon. They all agreed in calling to these 6 pillars. The Prophet Sallallaahu Alayhi Wa Sallam said: "The Prophets are brothers from one Father. Their mothers are different but their religion is one." Meaning; Their 'Aqeedah is one but their legislations may differ. Allaah says: "And for every one of you (of the Prophets) we made for him a legislation and a way to follow (i.e. a sunnah)" You cannot separate the pillars from each other, you must believe in all of them. They go hand in hand. The one who believes in some and not in others cannot be called a believer. In the Qur'an we find many ayaat affirming these six pillars, for example: "It is not Al-Birr (piety, righteousness) that you turn your faces towards east and (or) west (in prayers); but Al-Birr is (the quality of) the one who believes in Allah, the Last Day, the Angels, the Book, the Prophet's" and also: "The Messenger believes in what has been sent down to him from his Lord, and (so do) the believers. Each one believes in Allah, His Angels, His Books, and His Messengers. They say, "We make no distinction between one another of His Messengers" - and they say, "We hear, and we obey. (We seek) Your Forgiveness, our Lord, and to You is the return (of all)."” Belief in Allaah The first, and most important of the 6 pillars, is Belief in Allaah. All other pillars stem back to this pillar. It’s not possible to have belief in the others without the belief in Allaah Belief in Allaah consists of 3 pillars: 1) To believe in the Oneness of Allaah in His Lordship (Ruboobiyyah) - to single out Allaah in His Actions (Creating, Sustaining, Maintaining the Affairs, etc) 2) To believe in the Oneness of Allaah in His Names and Attributes - So the creation become aware of who they are worshipping. These Names and Attributes are found only from the Quraan and Sunnah, there is no room for us to derive names for ourselves. "And (all) the Most Beautiful Names belong to Allah, so call on Him by them" 7:180 As it relates to the Names and Attributes of Allaah, we have 4 key principles; We do not 1) Ask "How?" (Takyeef); 2) Liken them to creation (Tamtheel); 3) Distort the meaning (Tahreef); 4) Render them futile (Ta’teel) 3) To believe in the Oneness of Allaah with His Worship (Uloohiyyah) - to single out Allaah with our actions "And they were commanded not, but that they should worship Allah, and worship none but Him Alone (abstaining from ascribing partners to Him), and perform As-Salat (Iqamat-as-Salat) and give Zakat, and that is the right religion." (98:5) This 3rd and final pillar (Uloohiyyah) was the reason the Prophets fought with the Mushrikoon. As this was the point of differing between the believers and the disbelievers. In next week’s lesson we will move on to the Belief in the Angels bi’ithnillaahi ta’aalah. For more in depth notes from this lesson, see the post on BaarakAllaahu Feekum.

Living the Immortal Life - Spiritual Immortality  

Listen to episode 2 of the Inspirational Living Podcast: Living the Immortal Life, edited & adapted from Theodore Parker’s Unitarian sermon on immortality.

Transcript Excerpt: It is the belief of many that we shall all live forever. This is not a doctrine of Christianity alone. It belongs to the human race. But how did we come by this belief? Our ancestors did not sit down and think it out; never waited till they could prove it by logic and metaphysics; did not delay their belief till a miraculous revelation came to confirm it. It came to them by intuition; by instinctive belief, the belief which comes unavoidably from our nature.

In this same way came the belief in a higher power; the redeeming power of love; and the yearning for justice. Some faculties of the body act spontaneously at first—so others of the spirit. Immortality is a fact of human nature; it is thus a part of the universe, just as the sun is a fact in the heavens a [...]

Episode #112 – Stories = Belief, Belief = Money  

The small tweak that goes from zero sales to unlimited sales.

On this episode Russell talks about his perfect webinar script and why everyone who isn’t making money off of it is making the same mistake.

Here are some cool things to listen for in this episode:

What is the one mistake everyone is making and how to fix it. Why initially making someone believe in your product is more important than teaching them. And how you can make someone believe in your product = money and once that happens you can teach them and change their lives.

So listen below to find out what the one mistake is that everyone is making and how you can avoid making it too.


Alright, so, I’m in a good mood today. I just got an email from one of my friends saying he tested click funnels. He’s got a funnel that he’s been making a couple million dollars a year with for like five years.

He hadn’t touched it, but he rebuilt it and click funnels launched it. It’s getting a 62% conversion rate. Boom! There you go. It’s another amazing success story through click funnels. We are getting literally dozens a day. It’s amazing. I love it!

If you’re not using click funnels, you don’t belong on this podcast my friends. It means you hate good stuff – you hate money. If you hate money, you should not be here for sure. Anyway, I want to talk you about something today.

This has been kind of a fun thing. Some of you guys have gone through the perfect webinar script. If not, we’re going to be launching it as a free shipping offer in the very near future. You’re going to be able to find it at or actually on perfect

Somehow it got expired and the dude could sell it back to me for $5000. So I said, “You know what, I’m buying for $10. Anyway, that’s kind of a funny story.

Anyway, it’s been fun because we’ve had tons of our higher-end students go through it. We did a whole two-day workshop here in Boise. It’s been fun watching you guys going out there and just crushing – person after person after person.

There have been three or four people – or actually more than that. I would say five or six people who have gone through it who have launched a webinar and it didn’t work, didn’t work, and didn’t work; and they asked me, “Hey, can you look at my slides? What do I need to do differently?”

It’s interesting. Every single one of them – not just one or two – every single one of them that is not working yet, I told him to make an almost identical change. All of them made the same change. All of the webinars now work.

They all followed the script. They used the one thing and they used the three secrets. But for the three secrets, they shifted from marketer/salesperson to educator. They try to teach; and they teach, teach, teach. They have so much cool stuff, and they are trying to make it amazing. That’s good because you want to teach and inspire.

But, but all of them did – I think they knew it but they just didn’t do it – is understanding that in a 90 minute presentation you cannot teach people how to do your thing. So, trying to do that is a disservice because they are getting a fragmented part of it. What your goal is and what your job is is to inspire them and make them believe. If they believe that whatever you are selling or teaching or doing – that they can actually do it – than they are going to invest in your program.

Now you can actually help them and serve them and change their lives. So, the entire goal of the webinar is not to teach them something. The entire goal of the webinar is to get them to believe that what you are talking about is possible – not just possible but possible for them. If they believe that it’s possible for them, they will give you money.

It’s very important to understand that. It’s the same with any kind of sales you guys. It’s not so much – it’s funny if you ask our two sales guys – they each do millions of dollars a year in sales. If you ask them anything about Internet marketing, neither of them knows anything about Internet marketing.

But they believe in me and what I can do for somebody. They believe in that, and they can get other people to believe in that as well. That is really the key. So, with all of my students’ webinars that we came back to and I had them shift out their three secrets for training into storytelling.

That is telling stories about them and about other people and how this concept that they are sharing – the secret – how it works through story. I had them cut out all of the teaching – not teaching any of the technical parts but just talking about what it is and sharing results and stories to make it so that people believe that it will work for them.

When they shifted those things, it all worked for them. So, what I want you guys to understand is that stories cause belief, and belief causes people to give you money. When you understand that, it will change your business.

So quit teaching and quit educating until after they have bought your product, you guys. You are not doing them service as much as you think you are. Create stories that cause belief. After they have belief, they will give you money. Now, you can change their life.

Does that make sense? Alright. I’m at the office. I’ve got a fun day planned. I just wanted to drop that one on you guys really quick. Thanks so much for everything! I’ll talk to you guys all soon.

Planet Perfecto Podcast 221 ft. Paul Oakenfold / Above & Beyond  

Official Weekly Podcast from Paul Oakenfold
Playlist: Episode 221
Guest Mix: Above & Beyond
01  Above & Beyond "Quieter Is Louder" (Anjunabeats)
02  Above & Beyond feat. Zoë Johnston "We're All We Need" (Anjunabeats)
03  Wrechiski & Jason Ross "Atlas" (Anjunabeats)
04  Above & Beyond feat. Alex Vargas "Blue Sky Action" [Above & Beyond Club Mix] (Anjunabeats)
05  Same K "For You" [Above & Beyond Edit] (Anjunabeats)
06  Above & Beyond feat. Alex Vargas "All Over The World" [Above & Beyond Club Mix] (Anjunabeats)
Paul Oakenfold
01  Ilan Bluestone – Snapdragon (Original Mix) - Anjunabeats
02  Protoculture - Everytime You Smile (Original Mix) - Armada
03  David Gravell – Kaiju (Original Mix) – Armada Captivating
04  John Manz - Premonitions (Original Mix) – Alter Ego
05  Philthy Chit - Tranquiliser (Original Mix) - Perfecto
06  Steve Haines & CBM - Memphis (SEQU3l Remix) – Perfecto Fluoro Black
c2015. All rights reserved.

02 - Selected Points From the Correct Aqeedah - Abu Ismaeel Saalik | Manchester  

After establishing the understanding of Eemaan, Imam Harb bin Ismaaeel Al Kirmaani moved on to discussing the affair of Qadr (Divine Predecree), which is what was discussed in this lesson. From the benefits mentioned by the Imam in his book; -It is from the 6 fundamental beliefs of Imaan. -We must believe in its good and evil. Whether its large or small, sweet or bitter, whats open and whats hidden. It is all from Allaah, he has ordained it for His slaves. It does not bypass anybody nor does it escape them. Everyone is heading to that which they are created for. This is all from the justice of Allaah Azza wa Jal. -Allaah commanded the pen to write everything that is to occur, 50000 years before the creation of the universe. Everything in relation to the Heavens and the Earth. Allaah had knowledge of all of this before it was brought into creation. A persons lifespan, his rizq (provisions, wealth,etc), his actions and whether he will be happy or miserable in this life and the Hereafter are all written and are part of belief in the Qadr. -Those who opposed this correct belief are the innovated group known as the "Qadariyyah". They say the persons actions are not created by Allaah, a person creates their own actions. They have been named as the Fire Worshippers of this Ummah (As they claim there are 2 creators; the creator of good and the creator of evil). The Qadariyyah went even further, they say mankind are responsible for creating their own actions, attributing an Action of Allaah to the creation, this is shirk (associating partners with Allaah.) -Another group who opposed this belief is the deviant group known as the "Jabarriyah". They say mankind is forced and have no free will over their actions. The refutation of this belief is the ayah: "He gets reward for that (good) which he has earned, and he is punished for that (evil) which he has earned. " 2:286 -The texts support the belief of Ahlus Sunnah Wal Jamaa'ah; Allaah says: "Verily, We have created all things with Qadar" 54:4. "And you will not, unless (it be) that Allah wills, the Lord of the 'Alamin (mankind, jinns and all that exists)." 81:29 -We say Allaah had knowledge of everything from the start of time to the end. Nothing will differ from what has been written. Mankind has free will over their actions, however this free will comes under the bounds of what Allaah has decreed. -The pen wrote all of the affairs in Al Lawh Al Mahfoodh (The Preserved Tablet). -Fornication, theft, murder, shirk and other sins and disobedience are all from the decree of Allaah and that which He has ordained. Despite this, none can use this as a proof against Allaah azza wa Jal. He is not questioned, rather we are questioned as per the ayah: "He cannot be questioned as to what He does, while they will be questioned." 21:23 -Allaah did not leave us to our own intellects, rather He sent us Prophet's and Messengers and Books, making clear what is pleasing to Allaah and what is displeasing to Him. So we are all responsible for choosing to perform good or evil deeds. He sent a warner to every nation, the evidence is: "Messengers as bearers of good news as well as of warning in order that mankind should have no plea against Allah after the Messengers" 4:165 "And there never was a nation but a warner had passed among them." 35:24 -Allaah knew who would be from the people of Paradise and who would be from the people of Hellfire. -Allaah had fore knowledge of the creation, He knew the disobedience of the people of disobedience so He created the disobedience for them. He knew the obedience of the people of obedience so He created obedience for them. -If everything has already been written, why should we do anything? The Prophet Sallallaahu Alayhi Wa Sallam was asked this and he said: "No, perform deeds, for indeed the actions which the person is created for will be made easy for him" Meaning, good deeds will be made easy for the person of good and vice versa. So we should strive to do good.

Ep 256 - What is Science?  

One of the more interesting things to come out of the last few months in my own personal Mixed Mental Arts experience has been hearing more from all of you how these ideas resonate with all of you. In particular, I appreciated a conversation with Matty (@Matt_Maurer on Twitter) about how he appreciated that history could be seen as one long progression. Humanity has always been trying to solve very much the same problems. It is just that over time we have been able to see further because we have had more and more shoulders to stand on. Why are we so much smarter than the people of the past? Well, coming of age in the culture of science, I was led to draw a sharp line between the scientific project and religions. Science was real. It was tangible. It was based on evidence. It was TRUTH. And anyone who disagreed, questioned or thought anything else was an idiot and a fool. However, as I've mentioned elsewhere, in reading the science that simple narrative has become increasingly problematic for me. The people of the past weren't so biologically different. Their brains recognized patterns. Did they not recognize patterns in human behavior that have stood the test of time? Yes. They did. And it wasn't until I was confronted by having to spend time among Christian Fundamentalists that I had to really think hard about what, if anything, made science special. Someone else who has had to think hard about these questions is today's guest sensei in the dojo Mohamed Ghilan. Mohamed was born in Saudi Arabia like yours truly. Unlike yours truly, he has a PhD in Neuroscience, is getting an MD and is a Muslim. As a scientist and a Muslim, he knows full well that the evolution of better and better beliefs and mental tools was going on well before science showed up on the scene. Today, someone like Mohamed is often portrayed in the media as a bit of a unicorn. He's a Muslim AND a scientist. Whaaaaaat?!? Is that even possible?!? But in the first four or so centuries of Islam the majority of "scientists" were Muslim. Richard Dawkins captured the two parts of this story in his now infamous tweet "All the world's Muslims have fewer Nobel Prizes than Trinity College, Cambridge. They did great things in the Middle Ages, though." Dawkins' own tweet creates problems in his narrative that religion is the problem. If Muslims did great things in the Middle Ages, then why is the problem Islam? If Newton was religious AND a scientist AND an alchemist, then why is the problem Christianity or even magical thinking? And what is science anyway? As I've discussed in previous podcasts, some Christians objected to Newton's Theory of Gravity because the idea that the planets moved all by themselves conflicted with their belief that God actively moved the planets. Then, they moved on. Gravity was something they could confirm with their own eyes and to keep Christianity relevant and practical they had to evolve their understanding of God. Did they stop believing in God? Nope. They just adopted a more mature of God. "When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things." - 1 Corinthians 13:11 Were the people who didn't understand Newton's Universal Theory of Gravitation idiots? Nope. In large part, they just didn't have the glassmaking technology to make the kind of telescopes necessary to observe the planets. And The Scientific Method itself evolved over time but some consider the founder of The Scientific Method to have been a Muslim named Ibn al-Haytham due to his emphasis on experimental data and reproducibility of results. Why then are we repeatedly told the story that science and religion are somehow incompatible? By some analyses, a Muslim FOUNDED Science. If we want to popularize science, then isn't it in science's interest to tear down this popular story that science and religion are at odds. Of course, some of the beliefs of science and religion don't overlap, notably on the age of the Earth and the origins of life. But, it turns out that science has found its way back to many of the beliefs that religious people figured out long ago. In my article Was Jesus Christ a Better Neuroscientist than Sam Harris?, I explored my own journey towards the painful realization that in the realm of human affairs science had 2000 years later merely reinvented the wheel. In response, I got a comment from someone named Arslan Atajanov asked "Since when science became a belief system?" Ten years ago, I would have asked the same question as Arslan. Now, I know better. Science has always been a belief system. It is a response to how our minds work. Humans form beliefs. We have always formed beliefs. And apparently by the time of Ibn Haytham there was already awareness that testing one's beliefs against the evidence was a good thing to do. In practice, people do this all the time. Look at Game of Thrones. People had theories about Jon Snow being dead or not. Then, they watched the next season. Oh! He wasn't dead. They changed their beliefs and moved on. But now imagine that what you believed about Jon Snow being dead or alive became tribal. Now, the French believed that Jon Snow was alive. The Americans believed Jon Snow was dead. Real Americans believed Jon Snow was dead. Then Season 6 Episode 1 airs. New evidence surfaces. Yep. It looks like Jon Snow is alive. The French gloat. They insult the Americans' intelligence. How could they have been SO STUPID to have thought that Jon Snow was ever alive? Now, the Americans get defensive and come up with a series of rationalizations to defend their beliefs. It becomes a point of pride and identity. And so, the conflict builds for 150 years after the show originally aired. Pretty soon neither side is looking at the evidence. It has simple become an article of faith for both sides. How do you end this conflict? Well, you point out that before Season 6 aired no one could have known whether Jon Snow was dead or alive and that we all happily kept track with the story for the first five seasons. You could also point out that in this sectarian feud both sides have been losers. We're all better off moving on. Of course, some people have built their whole brand around this idea of incompatibility. That's their shtick. They're not likely to back down anytime soon. I understand that some people are annoyed with hearing about Sam Harris but the Mixed Mental Arts audience is perhaps unusually diverse. We have Christians in the dojo who are trying to figure out how to reconcile their faith with science like Jason Scott Sanders and Kim Ares. And we have numerous Muslims who rather than listening to Bryan and me talk about Islam wanted actual Muslims on the show. You couldn't ask for a better ambassador than Mohamed Ghilan. In this conversation with Mohamed, we clarified what science is. It's a formalization of what humans already do. If you ask me, science has become overformalized. That's why I'm so excited about Mixed Mental Arts. Science has become so bogged down in internal tribal disputes. (A problem Sam Harris has also complained about when he talks about the balkanization of science.) The question is what do you do about that? Well, scientists aren't likely to overcome their tribalism internally. Famous scientists often end up standing in the way of the progress of science as a whole. And if you're someone like Sam who is still imprisoned by his intuitions of authority, then you are stuck there. You complain to Joe Rogan about the fact that people like me have a Twitter account and then complain that scientists don't work together to form better beliefs. Complain. Complain. Complain. What's the solution, Sam? The solution is harnessing the wisdom of the crowds to sift through the evidence and evolve better beliefs. You abandon all intuitions of human authority and make the evidence the authority with the knowledge that you need to take into account all the evidence. And this is where the beliefs of The New Atheists about the Islamic world FAIL as scientific hypotheses. They fit a very selective cherrypicking of the data. They make sense to someone with limited experience of the Middle East. They don't make sense to someone like Mohamed (or even me with my much more limited experience). Well, in this interview, Mohamed focused on corruption and that's a HUGE factor. However, there are others. Muslims don't read. When they do, they don't read widely. The central belief system is not well organized and there is no coherent messaging so people can believe lots of things and CLAIM they're being Muslims. And, on top of all that, there's a focus on past historical greatness that doesn't fit present realities. All those things describe not just Islam. They describe America. Fixing all that takes a lot of work. It's a game of inches. Do you know what doesn't help? Constantly being told that your culture is the problem. It just creates defensiveness. There are problems with Islamic and American culture. And no...I'm not saying they're equivalent. But, in no situation, does indiscriminately criticizing people's culture help establish a bridge. You have to find things of value and then build strength where strength exists and then use that trust to together and reciprocally examine problematic areas. How do I know? Because I just did the opposite of that with The New Atheists. This was the response I got. In the end, The New Atheists have alienated religious people from science and I have alienated the New Atheists from me. But thanks to Sam saying Candyman we can now strip The New Atheists of their credibility to being responsive to evidence. I presented them with the evidence to read and they showed little to no interest in it. They merely defended their beliefs in a blindly emotional (and perfectly understandable) way. We're all down in the muck of being human together and all the belief systems' various claims will

Episode #311 – The Lost Art Of Choreographing Everything  

Some behind the scene thoughts, as I’m choreographing Funnel Hacking Live.

On today’s episode Russell talks about some of his preparations for the Funnel Hacking Live event next week. He talks about spending hours on the headline and sub headline for a particular presentation and why it’s important.

Here are some of the enlightening things you will hear in this episode:

What presentation was so important that Russell spent several hours over a few days coming up with a headline and sub headline. Why you should be excited for after Funnel Hacking Live when Russell reveals a lot of the choreography that goes into planning an event of this magnitude. And why having everything perfectly choreographed could mean the kind of difference that will effect your wallet.

So listen below to find out why the choreography of a big event is so important.


What’s up everybody, this is Russell. Welcome to Marketing In Your Car. I hope you guys are doing fantastic, wherever you are listening in. So today a couple of things. First off, we are 5 days away from Funnel Hacking Live and so much crazy, insanely coo, amazing stuff is all happening that I wish I could share all or just a piece of. But I’m on my way to get a haircut and I’ve got 8 minutes so I thought this would be the perfect time to hang out with you guys. And I’m actually in my car, which is strange, seeing how that’s the name of the podcast.

And also, a couple of people told me that two episodes ago where I talked about the sport we call business, talking about the playground with the athletes and the drama and the skaters, all those things. A couple of people said they were kind of offended by that. I didn’t mean it to be offensive, I meant it to be, in fact I said at the beginning there the things I learned from those guys was awesome. The collaboration I….I wouldn’t have collaborated well had I not learned that from those other groups. I’m just saying you have to understand that when you’re in a group with a melting pot of a whole bunch of different personalities that there are people who are like me, who are aggressively competing and just being aware of that, hopefully to bring some competition to you.

So if you were offended that means that it’s time to build some aggression, instead of on me do it on your competitors. Anyway, I’ll leave that there. Let’s see, I just wanted to kind of walk you guys behind the scenes of what’s happening, because it’s insane.

So the event’s happening, which means we are creating order forms to print and signs and bags and backpacks and things and then presentations and speakers slides. It’s just, it’s crazy how many things go into this. Then we had this great idea, thanks to Trey Lewellen to do Facebook Live’s with all the speakers before the event to get excited. So we’ve been doing that twice a day which has been so fun. You’re going to be so excited to come and hang out with everybody, which is cool.

And then a big part of events, I’m going to bring you in on a little secret, don’t tell everybody this. I don’t know if you guys knew this, but we actually make money at the events. So there’s the big secret, it’s out, the pink elephant is out of the room. So now that that’s out there, the event, there’s a couple of focus, one is to get everyone together and build community and culture and myths and stuff like that. That’s one thing, obviously. And another is for us to make money as a company. So that’s one of the benefits, but there’s a fine line between having an event that…..When I first got started the way that events were is you had 15 speakers, every speaker is up for 90 minutes pitching something and that’s how the event was. People didn’t mind for a while. Then they started really minding and people stopped going to events.

I’m like, if I want people to come to my events, it’s not pitch fest where everyone’s selling. But at the same time we need to sell. So how do you do it in a cool way where it’s not distracting but it adds a benefit and those kind of things. You know, a big, big, big piece of this whole pie is choreographing the event. It’d be fun to talk about the event choreography for a long time with you guys because there’s so many cool things. I think after the event, depending on what happens, I’ll share with you guys some of this stuff that’s actually happening. Because there’s the surface level, what everyone will see, but there’s stuff happening at a subconscious level that’s so cool. I wish I could share with you guys right now. But I don’t want to ruin the surprise for those that are going to be there.

But there’s stuff happening that there’s patterns that I’m using in really interesting ways that are very, very thought through. If you guys watch who’s speaking, when. How they’re speaking, what the topics are, the length of time. All those things are choreographed for a purpose. It’s not just to put a speaker in here on this day, kind of stuff. There’s a storyline that we’re telling through the event, which is why I try to make it all so engaging, so people are not sitting in the halls, because if they do they miss the storyline. There’s a very key storyline that’s happening throughout the whole thing.

Even the pace of the speakers and where they’re at has a lot to do with it. The order of my presentations is very specific. There’s hint that I’ll drop right now and share with you guys post event, maybe. Hopefully, we will.

Anyway, it’s so exciting. And it’s really fun. I wish I could explain everything. But I mean everything from how do you build a rapport quickly with the audience? How do you get rapport with the speakers and with the MC ahead of time. That’s what these Facebook Lives, it’s a big part of it because rapport is huge. How do you teach in a way that doesn’t just overwhelm people, but brings epiphany bridges, or breaks belief patterns and helps people to learn and grow and have not just like, “Oh I learned really cool tactics.” But emotional shifts that change things.

Because that’s the experience we’re trying to deliver and there’s so much that goes into that. Again, it’s being impactful and making an amazing networking content, belief transformation event that also setting us up to make money. So it’s kind of cool how things will be weaved in. And we’re making a couple of really special offers at the event that aren’t going to be available to the general public for a long time. But will be available to those who were there. And it’s going to be cool. So I’m excited.

Those who are coming and watching, pay attention. I would say, if you buy stuff from me, buy slowly because everything that we’re doing is thought through. It’s not just, oh let’s blah. It’s all very, very well thought through. But one kind of cool thing, doing a presentation of the morning of day two, which in our past events we always called the Clickfunnels state of the union. We talk about all the new features and stuff like that. It was really good, but also was…the energy on that session always felt wrong. It wasn’t …..I wanted it to be like Steve Jobs thing, where he’s up there and everyone goes crazy. And it’s never quite been that.

So I wanted, how do we choreograph this in the right way? And I’m really proud of what’s happening. I started on this presentation yesterday, about twenty four hours ago. I spent the entire first 24 hours on two things. One is choreographing the presentation, number two is figuring out the title and headline, which is crazy. I’m not going to share with you guys here, because it’s cool but I literally at ten o’clock last night is when everybody else left the office and I was trying to figure out a name for the presentation.

Because I had a name initially and I was just like, it’s good but it’s not great. Most people would have done it, and it would have been fine. If we used it, it would have been fine. But I was like, I need something that has enough emotional impact that it makes you be like, “what? What is that?” So I literally sat there going through books and books and books of swipe files, trying to find a word.

From 10 at night until about 2-2:30 in the morning, so four and a half hours. And I didn’t find it. Then in the morning I woke up and I was stressed out, so I voxed everyone on our marketing group like, “Hey everyone, this is my dilemma. Give me your thoughts.” So everyone was giving their thoughts back. And then I came back and spent another two or three hours and then finally Stephen actually had the epiphany. He was like, “What about this?” I was like AHH! Angels from heaven singing. That is it, that’s the one. Yes. And we were freaking out and we got it.

Then I spent the next 7 hours trying to come up with the sub headline, which is crazy because all my slides have to be done tomorrow if they’re going to be in the booklet. So I’m on this huge time crunch but I still spent 7 hours on the sub headline. And then we got it. And it’s perfect. And it’s, it will cause the emotional response, number one. But it’ll cause the belief pattern to shift in people’s minds.

Because I look at people that are succeeding with funnels and those who aren’t. The difference between two comma members, who are making a million dollars in funnels and those who aren’t. And it’s a belief pattern in one thing, and if I can smash that belief pattern it’ll shift everything for them. That’s the key of this whole thing. I’m so excited to give this presentation now. Except now it’s 5 o’clock and I’m getting my haircut and then I’ve got scouts tonight, so I’m doing scouts.

Then after scouts, I’m coming back in the office after 9. So from 9 until 2 or 3 tonight I’ll be getting slides done because I have to get this presentation done tonight. And there’s a lot that goes into that. Because its, again, it’s us showing all the new features within the c

Episode #271 – The Perfect Webinar For Email?  

Holy crap, this works for email too!

On this episode Russell talks about the Perfect Webinar and an epiphany he had involving it while at a recent Inner Circle meeting.

Here are some of the interesting things you should listen for in today’s episode:

A quick recap of what The Perfect Webinar is, and what you can get out of it. What one Inner Circle member did with The Perfect Webinar Script and how it inspired Russell. And How Russell plans to use The Perfect Webinar Script in an email sequence.

So listen below to find out why The Perfect Webinar in so perfect, and why it’s not just for webinars.


Hey everyone, good morning, this is Russell Brunson and welcome back to Marketing In Your Car. I’m heading in to day 7 of 8 of our Inner Circle, Mastermind meetings. We got a new group coming through today, which is going to be so awesome. Not gonna lie, I’m a little bit worn out and tired, but I get so fired up by hanging out with these people that it’s all worth it and amazing.

Each new group, it’s interesting there’s such a different dynamic for each group that comes. I get so much different value from each one. Everyone’s like, “Which group is your favorite?” I’m like, “Each one is so unique, there’s so many different reasons. It’s just amazing how it all just works.” Anyway, I don’t know. I’m just grateful and blessed to have a chance to be part of this, and be able to facilitate it. It’s insane. I gotta pinch myself. I can’t believe this is my life right now. I get to hang out with all these amazing people.

So that’s awesome. I’m heading in, so I wanted to give you guys, I’m driving right in the sun, I literally can’t see anything. The car in front of me, I’m just looking at his tires, hoping that he doesn’t slam on his brakes, because I cannot see his brake lights. Anyway if I die, if I crash, that is why. I’m driving into the sun.

Alright, so I got a big insight that I got yesterday that I thought was kind of cool. The Perfect Webinar, as you guys all know, it’s perfect. The only time it doesn’t work is when people screw it up. Because it’s perfect, you don’t mess with the Perfect Webinar. It’s perfect. In fact, if you don’t have a copy of the script yet, got to, I actually owned but it expired somehow and some dude bought it and wanted to sell it back to me for like 20 grand. I’m like, you know what? I’m going to buy perfectwebinarsecrets. Take that, $10.

So if you haven’t got the script go get it. We over the last two and a half years here in the Inner Circle stuff; we’ve gone deep with people. I can’t even tell you how many millionaires have been created from the Perfect Webinar Script, which is so cool. In fact, Expert Secrets, the whole book, is basically focused on building out the perfect webinar, but it goes insane deep. gives you the script and the psychology behind it. When Expert Secrets comes out it’ll give you how to build your cult based on the perfect webinar. So cool. I mean culture. I can’t even wait.

One of the big insights I had yesterday, which was interesting and I’m excited to test and I hope some of you guys will as well. If you look at the Perfect Webinar Structure, it’s based off convincing somebody of one big idea. What’s the one big domino that if I can convince them of this one thing, then they have to give me their money. For example, if I can convince you that you have to have a sales funnel to make money online and that Clickfunnels is the only sales funnel software on earth. If I can convince you of that, then you have to give me money. There’s no other alternatives.

So that’s the goal, every business. How do you create that one belief. If I can get them to believe this, then they have no choice but to join my cult-ture. They have to. So that’d be the first part of Perfect Webinar, and again I talk about it in the original script, I know that. It took two years of working with hundreds and hundreds of people on their webinars to figure that out. That’s number one, figuring out that. What’s the one big domino that if you knock down that domino everything else becomes irrelevant? It either knocks down every domino or they become irrelevant. So that’s the number one thing to figure out for your perfect webinar pitch, or any pitch. I say webinar, because I always talk about webinars. This is actually the point of this podcast that this works outside of webinars. But I digress.

Let me step back, so that second thing after the big domino, I gotta get someone to believe that. So there’s a lot of things we do to cause that belief. Seriously the guy in front of me just stopped in the middle of the road. Come on.

So there’s a lot of things to do. We talked about the epiphany bridge story. We talked about how we tell the stories to get people on the same state that we’re in when we had that epiphany. These are all things I’ve talked about tin the podcast in the past. If you look there are typically 3 core beliefs that keep somebody from believing whatever your big domino is you’re trying to knock over. The first thing is they have to believe in the vehicle you’re trying to convince them. So I had to get people to believe in funnels. Then I had to get them to believe in ketosis. You had to get them to believe in membership sites, whatever it is that have. You have to convince them of the vehicle, the right vehicle. So that’s secret number one, tied to their false belief pattern around the vehicle and convince them the vehicle is right.

After you convince them, yes the vehicle is correct, I do need funnels. Ketosis is a way for me to lose weight, whatever that thing is. Then the second thing that happens, people are like, “That’s cool but I don’t know how to use a funnel.” or “that’s cool but I can’t not eat candy.” So the second one is that you’ve got to break down their false believes about their internal believes. What do they believe about themselves? “I can’t do this because I’m not technical.” Or because, “I don’t have willpower. You gotta convince them, it’s so easy, you can do it. Let me show you why and how.

So the second secret is always tied to a belief in the internal self. Third secret is typically tied to some external thing. Well I believe funnels is the way, I believe I could use Clickfunnels, but I don’t know how to get traffic, so even if I did it wouldn’t matter.

Okay, I believe that ketosis is the way for me to lose weight, I finally believe that I have the will power to do it. The problem is my spouse. My wife makes me chocolate ice cream for breakfast everyday and there’s no way she’s going to stop. Or whatever, what’s the external things you’re going to blame it on? Because after a while people are like, “Well I could do it, but this thing over here is causing me to not have success.” So you gotta figure out what’s the external belief and smash that one too.

And then you transition to the stack, the pitch, the close, all that stuff. There’s like a five minute run-down of the perfect webinar that is hopefully, if it’s the first time you heard it, you probably have no idea what I’m talking about. If you’ve gone through a little bit, you’re just like, “oh Russell, just went another level deep.” So I hope that helps. If it didn’t help go get, watch the video and then come back and listen to this and this is just the next layer on top of that.

And again, when the book comes out, it’ll go deep. Deep in a cool way, not like a nerdy deep when you’re so lost and confused where you’re just confused. But deep like, you’re like, “This just gets cooler and cooler every page.” Hopefully. That’s the goal.

So I digress, once again. Sorry ADD coming back. Alright so the whole point of today’s podcast is during Inner Circle I had some epiphany. Obviously I perfected the perfect webinar standing on stages in front of a big audience trying to sell them stuff. Which is the best way to master a skill because what happens when you’re in front of a thousand people trying to sell something? Either they stand up and run to the back of the room and give you money or they don’t. There’s no way to fake that. Everybody can see.

So after being humiliated on stage multiple times, not selling anything. I thought I have to master this. So I spent about two years of my life on this circuit. On the road speaking and perfecting this thing and it’s still always evolved, as you can tell from today, it keeps evolving. But initially it came from me onstage speaking and selling. So that’s kind of where it started and then it transitioned over to tele-seminars, which was awesome and then it transitioned over to webinars.

So I call it Perfect Webinar, but I almost feel like I’m cheapening it by calling it that. In fact, in the book I’m trying a different name for it. It’ll still have the word perfect in it though, because it is perfect. Don’t screw it up. The Perfect Webinar, we’ve done it on stage, teleseminars, webinars. So a little while ago I wanted to see, “I wonder if this work in sales videos?” so I did a couple of sales videos. We did one in our market. We did Funnel University, we did it as a sales video. I just created one for Have It All Moms, which is a weight loss product we’re part of. A couple of other places, and guess what? It worked as a sales video script. In fact, I think it’s superior to any other script ever.

In the DotCom Secrets book I call it, star, story, solution, but it’s not as good as Perfect Webinar. I gotta think of a name because you don’t want to be like, “Here’s my VSL webinar.” No. so obviously VSL is truncated, it’s shorter, stories are faster, but it’s the same pitch. Identical, in fact you’ll be able to see those soon. The Funnel University one’s a longer one. It’s almost like a real webinar. But I’ve don

Episode 060: Lessons from 7-Figure Business Owners  

In this episode, James gives the five key lessons that he has learned from 7-figure business owners, starting with a high level of belief in yourself, your product and your plan.

In one year alone, James shares that he went to 15 live events and credits them for helping him never give up and to help him get to where he’s at today. Here are the lessons:

1. Belief

You must have that “knowingness” level of belief, which will carry you further than anything else. Once you know what you want, do a gut check to assess whether you truly have this belief in you.

“You can’t sell something you don’t believe in!”

In recent years, the level of belief in the online marketing industry has shifted considerably, with there being so many examples of people who have achieved success.

2. Power of relationships

Joint venture and affiliate relationships give you the potential to dramatically increase your revenue and impact.

“When you can align yourself with the right people, it can make a world of difference”

It works both ways, in that you should also be looking for ways to align yourself with people that you can promote.

3. An invitation to play bigger

The events you attend will bring you around the right people, ones who are at a whole other level. When you do this, you will be naturally pulled to that level as well.

“What does playing bigger look like to you? Are you playing small?”

You don’t know the audience on your list, and when you want to play big, you invite them to play big as well. There’s a massive shift that happens when you’re able to make any offer to them and feel good about it.

Phoebe adds that partnering with a charity can really let people know that they are making a difference, and that business and charity can go together.

4. Community and support

Support from others will give you an awareness of what’s working and what isn’t, so much faster than if you were just doing things on your own. By seeing other peoples’ success, you’ll continue to stretch yourself towards what’s possible.

5. Have empathy

As an entrepreneur, you need to know your audience better than they know themselves. This includes knowing their internal and external pains and problems they want solved. It’s about making an attempt to understand the situation they are in, and truly, genuinely caring about them.

Submit Your Question!


“The Rise of Superman” by Steven Kotler

Episode 026: The Best Way to Find a Successful Mastermind   

Jeff Walker    

Stu McLaren

“Ask” by Ryan Levesque

Episode #197 – The Seven Minute Lunch Consultation  

Here’s a quick recap of everything I shared during my lunch consultation today.

On today’s episode Russell shares some cool things he shared with some clients at a lunch consultation. Hear all that good stuff in just 7 minutes…

Here are 3 cool things in this episode:

How funnels on line basically replicate funnels in real life, but how it’s cheaper. How Russell gets leads into his funnels. And why you need to create desire and belief to get ads to convert.

So listen below to hear about Russell’s seven minute lunch consultation.


Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Hey guys and gals, this is actually the second Marketing In Your Car I’ve done today. Do you wanna know why? Because I’m in my car again and I’m driving, so because of that you get to get me again, because I had nothing else to do. I just wanted to share with you guys. I had a really cool lunch today with, there’s a company called Kount K O U N T, which is a really cool fraud protection company, and the CEO is one of my close friends, he used to be the CEO of Clickbank, in fact, Clickbank and Kount are owned by the same company.

Anyway, I had a chance to go eat lunch with them today, which was really fun to get to know the guys and their sales team and marketing team and stuff. I enjoyed it, and I learned some cool things, not things that I learned, but I shared some cool things with them that I think would be good for everyone so I just wanted to share some of the thoughts and ideas that came from it. Hopefully it’ll give you guys some value.

The first question they asked me, “Clickfunnels sounds cool, but we’re selling BDB. With BDB, do funnels work, is that just a BDC type thing?” and it made me laugh because first thing I said, “Cool, how do you guys get clients in the door right now?” He actually used the word funnel, “Well the first step of our funnel is…” Then I kind of smiled and then he explained the whole thing, “We go to trade shows and we get leads, and we put the leads, and these guys call the leads, and leads forum, and then leads score guys, and if they’re good they go to these guys and then sell to them.” I kind of smiled, I’m like, “Okay well that was a funnel right there. All we’re trying online is replicate that. How do we make it so that instead of you having to have a guy or a gal or somebody do each of those steps, a lot of those things happen online.” I told him about how back in the day, some of you guys know my story, we had a call center that had 60 full time sales people who were outbound calling every one of our leads find people qualify them and all those kinds of things. And while that worked, it was expensive. That’s a lot of people. Everybody had to dial 100 dials a day and all that jazz. It was just super inefficient, expensive and honestly, wasn’t a great experience for people. People don’t want to get phone calls all day long. So when we shut down the call center, we reinvented the model and kind of changed it around. We started driving traffic into a funnel, the funnel sifted and sorted and qualified people and just gave us leads and customers who were ready to sign up today. And that was the transition, that’s how it kind of moved.

We went from having 60 full time sales guys to now we have two.  While they don’t do quite the same top line revenue, they definitely do more profit. Considering two guys versus 60 its pretty dang close to the top line, which is exciting. Anyway, I think that was cool illustration of a funnel. So the next question was, “How do you guys get leads into your funnel?” So we kind of talked about that a little bit, I was like, “We’re doing a little bit of everything. We’re trying a lot of things. We have a Facebook ads that run.” And theyre like, “Facebook ads don’t run for us.” I’ m like, “Really? Why not?” they kind of talked about their messaging on it, and their messaging was very specific li,e, “Hey you can increase your transaction value for this.” I was like, that’s not what people are looking for. Your product is fraud protection you’ve got to create a desire in their minds. When we launched Clickfunnels initially we started selling like, here’s funnel software. And nobody bought it no matter how excited I was. We had to change it. How to get people excited about funnel software. We had to explain what a funnel was and get them excited and show examples of your funnels and what’s actually possible. And that’s why I built the funnel hacks webinar. To show them, here’s what a funnel is. Here’s how it works. Here’s how you funnel hack somebody else. Here’s how you go to Clickfunnels and actually build it, and here’s how you get traffic. I gotta create desire and belief that what I have is gonna actually help somebody.” And I showed them that the reason that your Facebook ads not working is because you’re not creating desire or belief. That’s another goal of funnel, it could be through a sales video, it could be through a webinar, it could be through whatever, but you gotta create desire and belief, those are the two core things you’ve got to create through your funnel. That’s the goal, if your funnel can create desire in the thing that you sell, and belief that it will work for them. Notice that I didn’t say, not that it’ll work, but it’ll work for them, that’s how you get ads to convert. So that was the next thing.

Then we talked about other ways to get leads, and all the things we were doing. I asked them, “One of the things we’re doing, we’re building out kind of a front end call center, who are going to call leads and start selling our programs. Have you guys ever heard of” they said, “Yes, we used but it didn’t really work.” I’m like, “How did it not work?” they said, “we had guys exporting lists of hundreds of thousands of leads and they were calling them all day and getting 1800 numbers and dead calls and things like that. So if you guys know builtwith. is this site where you can say, hey show me all the sites that were built with Leadpages, show me all the sites that were built Unbound, show me all the pages that were built with Infusionsoft. It shows you all the pages and then gives you full the contact info of those people. I said, “That’s the problem. You’ve got these sales guys that are cold calling all these unqualified, cold, freezing cold leads. I don’t want my sales guys talking to anybody unless they’ve raised their hand. There’s a really cool business model that we’re implementing right now that you guys should look at. It’s a book called Predictable Revenue. I think I’ve mentioned it to you guys before in the past, but if not go to, I believe, and go buy the book, it’s like a $10 book. The books not really well written but the concept is awesome.

So what they do in this book, it kind of documents the case study of how sales went from 0 to $100 million in sales and they did it basically, getting lists that they knew had conceptually the same thing. You get this cold call list and instead of just having your sales dudes just call and burn sales out, you have the sales guy take 100 leads and then email 100 people and say, “Hey are the person in charge of marketing at this company?” and typically the person is like, “No I am not. So and so’s in charge of marketing.” Then they introduce them to so and so. Now the person’s got a warm introduction to the person who’s in charge of that aspect of the business and that opens up a great call. Then you’re only calling people who’ve raised their hands and said, “Hey, I’m Joe and I’m the marketing guy you’re looking for. Let’s get on a phone call and talk.”  So your sales guys are only talking to people that are warm. So that book, I think the model and I don’t know exactly the numbers, each sales guy emails 100 people a day, from that they should get 11 responses and from that they should have 6 calls or whatever. And they just kind of….that’s the model. Now your sales guys aren’t trying to make 100 dials a day. Your sales guys are sending 100 emails and talking to 11 people who actually raised their hands. It makes for a better experience and way more profitability and less headaches and costs, and all the things that are associated with the other model.

That was kind of another little tidbit and idea. There you go guys. There is the end product of our lunch consult for today, I did with the Kount guys. I hope it gives you guys some ideas for your business on the funnel process, converting ads, different places, different way outside of just Facebook to get leads. A cool conversion process to convert those leads and a bunch of other things. So there you go. Seven minutes and fifteen seconds of gold I hope I dropped on you guys. If you get some value out of that, let me know. Share this episode on Facebook or whatever that would be sweet. If you want to see any back episodes go to, You can find all the old episodes. Get the transcripts to the old shows and a bunch of other amazing things. Again, I appreciate you guys, Hope you enjoyed our seven minute lunch consult. Talk soon.

Video player is in betaClose