Mobile App Guru, Viral Marketing Expert, Business Visionary - Sam Forline
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The psychology behind making people want to buy from YOU rather than your competitors. The amazingly simple “Foot In The Door” strategy for upsells. Why Facebook advertising is perfect for local businesses. Step by step marketing tactics that work well today.
Resources Mentioned in the Podcast:
Here are the templates I asked Sam Forline for! :)
Check out SamForline.com for more info!
Thanks so much for listening!
Jaime Tardy: Welcome to Eventual Millionaire. I'm Jaime Tardy and today on the show, we have Sam Forline. I'm so excited. He's a serial entrepreneur. I was trying to get all of the company names before and just figured we'd call him serial entrepreneur instead. We'll talk about it today. Thanks so much for coming on the show today.
Sam Forline: Jaime, I love what you are doing. You are prying the secrets of success and allowing them for the mass media. Just keep doing what you're doing. I love it.
Jaime Tardy: I thank you. I totally will. So now you can tell us all your secrets. No. 1, you look ridiculously young. When did you actually start in business?
Sam Forline: Oh man. I tried to start when I was 13 years old. I made these little paper cards with my friend Sam Lickman, went door to door and said, "Hey, we'll do weeding and stuff." People called back. People were like, "Yeah, let's do it." And I never followed through. You know, 13 years old.
Jaime Tardy: You didn't?
Sam Forline: Yeah. But then 18, 19, tried to do the same thing, but I was a little [inaudible] [00:05:05]. It wasn't until I was 22, 23. That's when I started to really get into business.
Jaime Tardy: Really? Okay. I just asked you before, are you cool with telling us how old you are right now?
Sam Forline: Yes. I'm 25. I'm 25 – I just turned 25.
Jaime Tardy: Insane. So give us a trajectory of 22 to 25 and what you were doing.
Sam Forline: Okay, so I dropped out of college. I kind of failed out. You know, I wasn't – yeah, yeah, I failed out, man. I was getting straight A's for a while, but it was just – you know, I wasn't really focused. But I was coaching soccer. So I had something to fall back on. I was making $50.00 an hour by myself because I played in college. I played since I was 2 years old, and I'm really good at articulating myself, getting people to like me. So I was able to coach these kids, and they were able to do well. They recommended me. I was making $50 .00 an hour. It was all right.
Jaime Tardy: So then how did you go from that to actually doing your own thing?
Sam Forline: So I decided the same company I tried to start at 13 and 18, which was weeding, I was like, "Man, I'm going to do that." You know, I live in Bethesda Potomac. They're very well-off communities, and they all have lawns. They all have nice yards. They have gutters to be cleaned, houses to be painted. Every single neighbor could be a customer. And I thought, man, this could be so easy. This is where the money is. I don't have to go to college. But I decided we have to have a good name. I was young then, 22, 23, so I called –
Jaime Tardy: [Inaudible] [00:06:42], sorry.
Sam Forline: Yeah, I'm getting older every day. See this beard? I don't know what happened. But I decided to call the company Blue Collar Scholars. We're college students doing this blue collar work. We're not just these people you don't know from the other side of town. We're students trying to pay for our college tuition, pay for our books and whatnot. So I said, "Okay, we're Blue Collar Scholars." So that was my sale point. And people absolutely loved the idea.