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APL 089: Persönlichkeitstest Biber-Adler-Bär online  

Es ist inzwischen schon eine Weile her, aber vielleicht erinnerst Du Dich noch an die Episode 57 „Der Biber, der Adler und der Bär“ und an die Episode 60 „Biber, Bären und Adler machen ein Projekt“. In der ersten Episode ist es darum gegangen, wie die drei Tiere in einer fabelartigen – man könnte auch sagen fabelhaften – Geschichte gemeinsam ein Problem lösen. Sie tun das, indem sie ihre doch sehr unterschiedlichen Neigungen und Kompetenzen einbringen. Biber, Adler und Bär sind für mich daher Platzhalter oder Prototypen für die Menschentypen und Kompetenzfelder, die wir brauchen um bei der Lösung von Problemen im Rahmen von Projekten erfolgreich zu sein. In der zweiten Episode bin ich darauf eingegangen, welche Teams Projekte konkret erfolgreich machen, und wie sich Projekte anfühlen, denen die Biber, die Adler oder die Bären fehlen. Einen Ausschnitt dieser Episode habe ich im Anschluss eingefügt. So, und jetzt kommt der spannende Teil: es gibt jetzt auch den Online-Persönlichkeitstest dazu. Und zwar kostenlos. Den Test findest Du unter www.georgjocham.com/test Und ja, er ist wirklich kostenlos, wenigstens für ein paar Wochen. Später wird der Test 49 EUR pro Person kosten, und dass er jetzt für meine Hörer kostenfrei zur Verfügung steht ist mein persönlicher Dank an alle treuen Hörer für viele, viele Zugriffe, Mails und Bewertungen. Vielen Dank! Was aber bringt Dir dieser Test? Zum einen kannst Du damit ein Gefühl dafür entwickeln, wie Du selber gestrickt bist, wie Du tickst. Viele von uns gehen ja mit der Meinung durch die Welt, man müsste so oder so sein, um irgendwie gut zu sein. Die Wahrheit aber ist, jede Ausprägung ist grundsätzlich gut, und jede Ausprägung ist in unterschiedlichen Zusammenhängen nützlich. Der Test kann Dir also helfen zu erkennen, wo Deine Stärken liegen, wie Du diese am besten einsetzt, und mit welchen Menschen Du zusammenarbeiten solltest, welche Menschen also das können und gerne tun, was Du nicht so gut kannst und nicht so gerne tust. Wenn Du beispielsweise ein Biber bist, dann bedeutet das, dass Du sehr genau bist und hohe Standards setzt und auch erwartest. Das ist gut, und das braucht man in Projekten dringend. Es braucht Menschen, die ins Detail gehen und die Dinge zu Ende denken. Das ist die eine Seite. Die andere Seite ist, dass Du als Biber Menschen an Deiner Seite haben solltest, die initiativ sind und bei Bedarf rasch Entscheidungen treffen, weil Du das eben nicht so gerne tust. Oder nehmen wir an Du bist ein Adler. Dann bist zwar gut darin die Dinge ins Laufen zu bringen, und triffst gerne schnell Entscheidungen. Und auch das ist gut. Allerdings solltest Du Menschen an Deiner Seite haben, die kein Problem mit Routinetätigkeiten – die magst Du nämlich gar nicht – und die sich um Details kümmern. Du brauchst Biber. Der Adler ist auch kein Mensch für die Zwischentöne. Schwarz und Weiß, Ja und Nein genügen völlig. Mit dieser Sicht kann es passieren, dass der Adler andere Menschen verschreckt oder sogar überfährt. Und das ist nicht gut. Daher solltest Du, wenn Du ein Adler bist, Menschen an Deiner Seite haben, die sozial kompetent sind, und die Deine manchmal etwas schroffe Art ausgleichen. Ich weiß übrigens wovon ich spreche, ich habe eine sehr hohe Adler-Ausprägung... Oder aber Du bist ein Bär. Dann sorgst Du für gute Stimmung und schaffst eine positive Atmosphäre. Du knüpfst Kontakte und bringst andere Menschen zusammen. Auch das ist enorm wertvoll. Jedes funktionierende Team braucht einen Bären. Gleichzeitig lässt der Bär seiner Begeisterung oft freien Lauf und fängt viele Dinge gleichzeitig an. Wenn Du ein Bär bist, dann solltest Du darauf achten Menschen in seiner Umgebung zu haben, die sich an Zahlen, Daten und Fakten orientieren, und die sich an Prozesse und Vorgaben halten, also Biber. Während der Bär die Menschen liebt, darf es in seinem Umfeld gerne auch ein paar Mitstreiter geben, die eher die Sache im Blick haben und bei Bedarf auch mal Klartext reden, also Adler. Du siehst also, jeder Typ, auch jeder Mischtyp ist sehr wertvoll, wenn er seinen Stärken gemäß eingesetzt wird. Wenn er aber Dinge tut oder tun muss, die ihm nicht entsprechen, dann wird er diese Dinge nicht besonders gut tun, vor allem aber werden sie ihm keinen Spaß machen. Der Test unterstützt Dich also dabei ein wenig besser zu verstehen, welcher Typ Du bist. Du kannst mit dem Test aber noch mehr machen. So richtig spannend ist es sich das für ein Team anzusehen. Wenn Du also in einem Team arbeitest, das für ein solches Thema offen ist, dann empfehle ich Euch den Test als Team zu machen. Dabei ist es übrigens ganz egal, ob ihr ein Projektteam seid oder in der Linie arbeitet. Die Ausprägung der einzelnen Persönlichkeiten kann sich unterscheiden, es ändert aber nichts daran, dass ihr Biber, Adler und Bären braucht. Je nach Aufgabe halt mehr vom einen und weniger vom anderen. Wenn Ihr den Test als Team macht, dann habe ich noch eine wichtige Empfehlung und eine kleine Warnung. Es ist durchaus möglich hohe Ausprägungen in allen drei Kompetenzdimensionen zu haben. Der Test ist NICHT so aufgebaut, dass ich automatisch entweder das eine oder das andere bin. Vielmehr kann es durchaus sein, dass Du hohe Fachkompetenz, hohe soziale Kompetenz und hohe Problemlösungskompetenz miteinander verbindest. Allerdings kommt es nicht besonders häufig vor. Aber klar, es ist möglich den Test so auszufüllen, dass ich überall gut oder sehr gut bin. Darum geht es aber nicht. Es geht nicht darum beim Test möglichst gut abzuschneiden, sondern darum ein möglichst klares Bild zu bekommen. Gerade im Team kann es aber zu einer Wettbewerbssituation kommen, in der jeder versucht so gut wie möglich abzuschneiden. Wenn das geschieht, dann bekommt man nutzlose Ergebnisse. Daher schlage ich immer dann, wenn der Test von einem ganzen Team gemacht wird, die Ergebnisse anonymisiert zusammenzutragen und das auch klar vorab zu kommunizieren. Wie gesagt, sonst ist das Ergebnis oft nicht zu gebrauchen. Ich wünsche Dir viel Spaß mit dem Test. Über Feedback freue ich mich wie immer. Und hier nochmal der Link: www.georgjocham.com/test

The Little-Known Test That Tells You Everything You Need To Know About Your Metabolism.  

Last year, I interviewed pro mountain biker Chris Kelly in the podcast "7 Signs Your Cortisol And Adrenals Are Broken.". While that podcast went into lots of detail about how you can measure for adrenal fatigue, the fact is that you can delve into far more detail about what is going on inside your body, especially when it comes to your cellular metabolism. This little known test that tells you everything you need to know about your cellular metabolism is called the "Genova Organix Comprehensive Metabolic Profile", and in today's audio podcast, Chris and I cover everything you need to know about it. During our discussion, we discuss this .pdf print-out - so download it if you'd like to follow along as you listen in. I've also included helpful shownotes below, along with the questions that I ask Chris in this episode. --------------------------------- Q. What is the organic acids test and how did you discover it? A. About three years ago I wasn’t doing so well in terms of life outside of training: Loss of sex drive. Brain fog. Fatigue. Mild depression. I ran a saliva hormone panel which showed low cortisol, low DHEA and low testosterone. Adrenal fatigue if you like. That was a red flag but it didn’t really say anything about the underlying cause. This was shortly after I met Dr. Dan Kalish and he persuaded me to take the organic acids test. Organic acids are metabolic byproducts of cellular metabolism and they can be measured from a urine sample. There’s no need to go to a lab for a draw blood, you just collect urine at home. It’s a bit like when you put your car onto the rolling road and the mechanic analyses the exhaust gases. You can learn a lot about how well an engine is running like that. I got really excited the first time I saw the test. At the time I was working at quantitative hedge fund as a computer programmer but my real passion was bike racing. The result looks very complicated to most people but to me it was like a programming problem. --------------------------------- Q. What biomarkers does an organic acids profile actually test? A. Fat burning Everyone wants to be a fat burning beast, right? This test will reveal show how well beta-oxidation is working, this turned out to be very important for me. Blood sugar stabilization This test was originally developed to help chronically ill patients, many of whom were pre-diabetic. The strange thing is those people have a lot in common with some athletes because (I suspect) of all the sugary sports supplements. This test can show you how well you’re burning carbs. Energy production Some of you listening will remember learning about the Citric Acid or Krebs cycle in biology. Basically it’s the process by which you convert food and air into energy. Each step of the process requires certain enzymes and nutrients to be in place, and when they’re lacking it shows up on this test. Once you know, it’s not hard to fix with supplements like CoQ10 for example. Methylation This gets complicated fast, and you’ve talked about it in length on the show. Methylation is the way in which our body turns off the genes that are the blueprint which defines us. It’s also critically important for detox. If you’ve done a 23andme saliva test and worried about the MTHFR mutation, do this test as it will help you understand how well your methylation is actually working. One of the most sensitive markers for vitamin B12 deficiency is methylmalonic acid. That’s an organic acid that’s on this test. Toxins and detoxification Everybody is exposed to toxins, it’s in the food we eat, the air we breathe. That’s why we have a liver, but sadly it’s becoming increasingly overburdened. 2-methylhippurate is an organic acid is on this test, it’s a breakdown product of xylene from paints, varnishes, carpet. New car smell. The scary thing is that it’s not on this test to detect accidental exposure, it’s on because everyone is exposed to xylene and therefore it’s a reliable marker of liver function. Once you know you’re liver’s struggling you can support the liver with extra nutrients. Oxidative stress/antioxidants This is a very difficult area. When the brain is starved of oxygen during a stroke the neurons are killed by factors relate to oxidative stress. In animals and tissue culture a great deal of careful work has been done. Some would argue that oxidative stress plays a role in Alzheimer's disease and aging. In healthy people the role of oxidative stress is far from clear but there is no doubt that many doctors believe a vegetable based diet rich in antioxidants is useful. Athletes create more oxidative stress through increased energy production, but I suspect there comes a point where enough is enough. Some level of oxidative stress is required for cell signaling and to elicit a training response. Neur

The TOEFL and IELTS Test - AIRC68  

If you are a new listener to this podcast, welcome! I'm Craig. This is Reza, and we are going to help you take it to the next level. 

With over 40 years of teaching between us, we'll help you improve your grammar, vocabulary and pronunciation.

In this episode: the TOEFL and IELTS test

Feedback:  email from Antonio Tenorio (who also nominated us for the UK podcasters’ award.

I've been looking for a way to learn English through listening to podcasts and I found this one which is helping me a lot because it's the best I ever met (heard). Reza and Craig are very skillful in (at) teaching English and they create all their podcasts in order to convey the best to their listeners. I send you a big hug and  please keep pushing and helping us to learn your greats language. Thank you.

We spoke about IELTS in Episode 15, (  http://www.inglespodcast.com/2014/02/21/aprender-ingles-con-reza-y-craig-15/)  and compared IELTS to Cambridge exams (FCE, CAE etc) in Episode 24. (http://www.inglespodcast.com/2014/06/05/money-money-money-must-be-funny-in-the-rich-mans-world-airc24/ )

IELTS

IELTS is the International English Language Testing System A collaboration between the British Council (the UK govt.’s cultural body and most important English language teaching org.); 

IDP: IELTS Australia ( Australian universities and recruitment/employment agency); Cambridge English Language Assessment.

Test overview 

In IELTS, there are four papers: Listening, Reading, Writing and Speaking. There are two different IELTS modules: Academic and General Training. 

The Speaking and Listening tests are the same in both modules, but the Reading and Writing tests are different. 

Academic module 

Choose this if you wish to study at undergraduate or postgraduate levels, or if you are seeking professional registration, e.g. doctors and nurses. 

General Training module 

Choose this if you wish to migrate to an English-speaking country, (e.g. Australia, Canada, New Zealand, UK, or also USA) or if you wish to train or study at below degree level.

IELTS FORMAT - ON PAPER, not computer

Each skill is tested separately.

Listening - 40 questions, 4 sections, a variety of question types - 30 mins. approx.

Reading - 40 questions, 3 texts, a variety of question types  - 60 mins. Academic module has more academic texts, whereas General module has non-academic texts.

Writing - 2 tasks, 60 mins.

Academic Q1: write about a diagram(s) incl. some statistics. General Q1: letter responding to a situation. Q2: an essay giving your opinion on a topci.

Speaking - 3 parts: personal info; responding to a prompt card about a topic with three bullet points to talk about; conversation with examiner connected to prompt card topic - 11-14 minutes. One examiner talks to one candidate in a room. It is recorded.

Price: approximately £115 (€190, $200)

IELTS Links:

http://www.cambridgeenglish.org/exams/ielts/why-take-the-test/ 

http://www.ielts.org/ 

http://takeielts.britishcouncil.org/

Free or longer paid version for practice:

http://www.roadtoielts.com/testdrive/

Free apps:

http://takeielts.britishcouncil.org/prepare-your-test/1001-ways-app

https://play.google.com/store/apps/details?id=com.ubl.ielts&feature=search_result

 

TOEFL - Test of English as a Foreign Language

TOEFL iBT (computer) test. There is also a pBT (paper) version, but only available in very very few countries. 

Who accepts TOEFL?

More than 9,000 colleges, agencies and other institutions in over 130 countries accept TOEFL scores. Other organizations rely on TOEFL scores as well:

Immigration departments use them to issue residential and work visas

Medical and licensing agencies use them for professional certification purposes

Individuals use them to measure their progress in learning English

TOEFL FORMAT - ON COMPUTER, not paper

During the test, you are asked to perform tasks that combine/integrate more than one skill, such as:

Read, listen and then speak in response to a question

Listen and then speak in response to a question

Read, listen and then write in response to a question

Reading - 60–80 minutes - 36–56 questions

Read 3 or 4 passages from academic texts and answer questions.

Listening - 60–90 minutes - 34–51 questions

Listen to lectures, classroom discussions and conversations, then answer questions.

Break - 10 minutes

Speaking - 20 minutes - 6 tasks

Express an opinion on a familiar topic; speak based on reading and listening tasks about campus situations & academic situations.

Writing - 50 minutes - 2 tasks

Question 1: Write essay response based on reading and listening tasks;  Question 2: support an opinion on a topic.

It takes approximately 10 days to get the results from the TOEFL test.

It can cost between $150 - $225, although it usually costs about $160 - $180.

Links:

General info:

http://www.ets.org/s/toefl/flash/17494/TOEFL_Resources_Web_Video.htm

Test overview:

http://www.ets.org/toefl/ibt/about/content/

What happens at test centre:

http://www.ets.org/s/toefl/flash/15571_toefl_prometric.HTML

Overview of each part of test, with a few simple questions:

http://www.ets.org/Media/Tests/TOEFL/tour/highrez/start-web_content.HTML

Writing & Speaking video tutorial:

http://www.ets.org/toefl/ibt/about/video_library/

DOWNLOADBALE OFFICIAL free test practice:

http://www.ets.org/toefl/ibt/prepare/toefl_interactive_sampler/

There's some free practice here, inc. Speaking, (and a lot more if you pay):

TOEFL NETWORK-

http://www.toeflnetwork.com/#/page/5

Send us an email, or record your voice and send us a sound file, with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com.

On next week's episode: Telephone English

 

The music in this podcast is by Pitx. The track is called 'See You Later' 

Is PenTesting Worth It? - Episode 300 Pt.7 - August 31, 2012  

Guests: Ed Skoudis, Alex Horan, Ron Gula, Weasel

Once upon a time a big bad pen tester gets a contract with 3 little pigs, Inc. On the first test, he huffs, and he puffs and blows down the network made of straw. On the next test, you build it out of sticks, and you get the same result (everyone now, he huffs and he puffs and he…). On the next test, you build your network out of bricks, and the big bad pen tester shows up with a wrecking ball, knocks down the house and presents you with an invoice.

(strange sci-fi sound)

In a parallel universe, the big bad pen tester contracts with 3 little pigs inc. The first test the straw house gets knocked down rather fast. But 3 little pigs Inc. gets a report outlining the weaknesses in construction along with recommendations for improvement. The knocking down of the house was a mere simulation, and they are given an opportunity to add a layer to the network, of sticks. The next test the big pad pen tester has to huff and puff, and huff and puff again, simulating another network destruction. No harm is really done, so the process repeats, until a wall of bricks is built. Now the only big bad person able to get through has to really work at it, too much huffing and puffing, and decides to go rob the three little bears instead, using their APT, and eating their IP.
First question for the group, 3-5 minutes each, is penetration testing worth it, why or why not?

What benefits to you receive from a "good" penetration test and what are the qualities of a "good" penetration test? If someone were to give you a "penetration test", then run a couple of automated tools and provide the stock report, is this a bad thing in all cases? If we don't test our defenses in a controlled experiment, how do we really know they work? Lets say a penetration tester is conducting an internal penetration test, and finds out quickly that more than 50 servers have missing patches for vulnerabilities that lead to a reliable shell. What is the benefit of the penetration test from this point?

This Life Is A Test  

This life is a test Part 1 of the Khutbah Fear Allah O Muslims, know that Allah He created you to test you, to know that which one of you is the best in his actions. This life that we live is a test from your Lord. Do you think that We created you in play, and that you will not be made to return back to us. Allaah is high above, all of His creation. Do not waste your life and get caught up in the dunya as this will not aid you in passing this test. Just as we study hard before taking a test in this life we should work equally as hard for the test of the hereafter. We only have one chance to pass this test unlike the tests of this life where you can resit. We still have a chance to submit the correct answers as we still have time. Do not waste time as the past has already gone and cannot be changed. We do not know if we will reach the future so the only time we have is the present. Part 2 of the Khutbah Know that the deadline of this test is death! Allah says, “Worship your Lord upon truth so that certainty comes to you.” Everything will be shown to you one day in detail outlining all of your mistakes with nothing left out. Pay heed as the reminder benefits the believer. Allah tells the Messenger to mention, “This Qu'ran has been revealed to me that I may warn you and whomsoever it reaches.” This Qu’ran reached us and none of us has an excuse. This Quran is either a proof for you or a proof against you.

Why Is My Cortisol High Even Though I'm Doing Everything Right? Hidden Causes Of High Cortisol, The DUTCH Test & More!  

Cortisol can be confusing. And frankly, most popular tests for cortisol don't tell you what really need to know... ...things like how fast cortisol gets cleared by your body, what's truly causing high cortisol or low cortisol, how cortisol (and other crucial hormones) are getting created and broken down, and much more... And this is important, because low cortisol leaves you with zero energy, low libido, brain fog, and feeling overtrained and adrenally fatigued, while high cortisol decreases protein synthesis and amino acid uptake, increases proteolysis (protein breakdown) and bone degradation, suppresses parts of the immune system, and increases serum glucose. So you feel pretty crappy when cortisol is low, and while you may feel good when cortisol is high, if cortisol is chronically high, there are some downsides to that too. Enter the DUTCH test - which is a new way to measure cortisol and much more. So what is the DUTCH test? The DUTCH test is a urine steroid hormone profile that measures hormones and hormone metabolites (called conjugates) in a dried urine sample, and is performed from the comfort of your home. It is the most cutting-edge way to truly see what’s going on when it comes to your hormones, because it doesn’t just measure hormones, but also something called “metabolites”, which are a measurement of hormone production and hormone breakdown. Measuring both hormones and their metabolites can give you or your health care practitioner a much better overall picture of hormone production. For example, a DUTCH urine steroid hormone profile on someone with low salivary cortisol could show normal cortisol production, but high levels of metabolites. In other words, this would indicate that you are producing enough cortisol, but it’s just getting broken down into its metabolites very quickly. There are also some metabolites that are important markers for cancer risk that can only be measured in urine. With serum (blood) and saliva hormone spot-testing, it’s possible to track variations in hormone release throughout the day – and this is a great way to measure how your hormones change during a 24-hour period (your circadian rhythm). In contrast, a standard 24-hour urine collection many physicians use reflects your total hormone output in a 24-hour period. But by using the DUTCH urine steroid test, you get the best of all worlds: blood, saliva and urinary results with just a urine collection. The DUTCH test measures the following: -Free cortisol -Free cortisone -Creatinine -Tetrahyrdocortisone -a-tetrahydrocortisol -b-tetrahydrocortisol -DHEAs -Progesterone metabolites (a-pregnanediol, b-pregnanediol) -Androgen metabolites (DHEAS, etiocholanolone, androsterone, testosterone, 5a-DHT, 5a-androstanediol, 5b-androstanediol, epi-testosterone) -Estrogen metabolites (estrone, estradiol, estriol, 2-OH-estrone, 4-OH-estrone, 16-OH-estrone, 2-Methoxy-estrone, 2-OH-estradiol) -6-OH-melatonin-sulfate My guest on today's podcast, Chris Kelly, is an expert when to the DUTCH test. Two years ago Christopher Kelly quit his job at a hedge fund to start Nourish Balance Thrive, a small functional medicine practice for athletes. Chris is a computer scientist and pro mountain biker and he works with two medical doctors, one of whom is also a pro mountain biker, and the other is Dr. Tommy Wood, a biochemist and Ph.D. fellow. He employs a registered nurse, and works with his wife Julia, who is a food scientist. During our discussion, you'll discover: -What the DUTCH test is and why it is far different than an Adrenal Stress Index... -My own shocking results on the DUTCH test...  -The difference between free and total cortisol, and why you may think that your cortisol is normal when it is actually quite low... -Why some women should not use estrogen natural hormone replacement therapy... -How to know if you should be using a multivitamin... -How chronically high cortisol can cause high blood glucose, brain damage, and muscle wasting (even if you feel great short-term!)... -Things that can elevate cortisol if you are already doing everything "right" in terms of stress control, sleep, proper training recovery, etc... -Whether it's true that high ketosis can cause high cortisol... -What type of hidden infections in your gut or blood can cause high cortisol... -Supplements and herbs you may be taking can increase cortisol dramatically... -Whether there is a link between cannabis, CBD, THC and cortisol... -The most potent supplements or foods or essential oils for decreasing cortisol... -And much more! Resources from this episode: -Book: Why Zebras Don't Get Ulcers -A sleep article that includes the one-two Sleep Cocktail/CBD combo Ben swears by for sleep, along with the essential oils we discuss -Phosphatidylserine for lowering cortisol -The London Biohacker Summit - click here to register and use 10% code “ben”. -The RUNGA "digital detox" Costa Rica retreat Ben is going to in December (mention this show for $75 gift upon registr

Can Pantene reverse the damage of 100 blow drys? Episode 70  

Listen to this week's show to learn how shampoo can fix blow dry damage. Plus, more Beauty Science News! Claim to Fame: Can Pantene reverse the damage of 100 blow drys? This is a new feature where we look at the claims of popular beauty products and explain what the claim really means, how the company might support the claim, and most importantly, if the claim really makes enough of a difference for you to buy the product. Today we’re talking about Pantene Nourishing Shampoo. Here’s the claim: 
“Erases the damage of 
100 blow drys 
for silky hair*
" Of course there’s always an asterisk: 
 "*Shampooo and conditioner system vs non-conditioning shampoo." What does the claim mean? Erasing damage from blow drying is a big deal because blow drying after washing can cause all kinds of problems: cracked and uplifted cuticles, increased split ends, loss of tensile strength, dullness, rough feeling hair, loss or rearrangment of hair lipids that help keep it healthy, and so on. Are they saying this product erases ALL of these kinds of damage? No. Because at the core of this claim is the statement that it “erases damage…for silky hair.” So you could argue that they’ve defined damage very narrowly: damage is really the absence of silkiness and if you make the hair silky it’s no longer damaged - at least that’s one possible interpretation. How could they support the claim? You can say pretty much whatever you want in a cosmetic claim as long as you have data that you believe adequately supports your assertion. If you’re just making the claim on your packaging or on your website, then that’s all you have to do. But, if you’re running an ad through some media outlet, they may ask to see your support data before allowing your ad to air. So, you have to convince the TV station or whoever it is that your approach is sound. If they agree with your assessment, they’ll air the ad. If they disagree you’ll have to either generate more data or you’ll have to change the ad. Once your ad is “out in the wild” there are a couple of things that can happen. No one may ever question anything you said in which case you’re scott free. OR, you can be challenged either by a consumer, another company, a regulatory body or an NGO (Non Governmental Organization). If that happens you have to go through a fairly rigorous review of your data to ensure it supports the claim to their satisfaction or the satisfaction of whoever is adjucating the complaint. 
So how might they support this specific claim? Here’s the kind of support that I would GUESS they have: 1. Take two sets of tresses - one set is the “test set” and the other is the “control” set. Wash and blow dry both sets 100 times using some standard procedure. (Note: They may also be comparing the test and control to a third set of tresses that is kept in "virgin" condition.) 2. The control set is treated with a non-conditioning shampoo, the “test set” is treated with Panetene Nourishing shampoo and Pantene Nourishing Conditioner. 3. Run a “silkiness” test on both sets. This test could be an instrumental test to measure the force required to detangle and comb hair, it could be a consumer perception test where you let people feel the tresses and give their subjective rating of silkiness. Results: As long as the test and control sets (and perhaps the "virgin" set) are rated about equally “silky” the claim is supported. Because of the way the claim is worded they don’t have to prove that their product erases ALL the kinds of damage that blow drying can cause. Should you buy the product based on this claim? Pantene is a reasonably priced product with a good reputation so you don’t have much to lose if you think this claim is compelling and you want to buy this product. But if this were a very expensive salon brand, should this claim make you buy it? Probably not because they don’t compare it to anything (besides non-conditioning shampoo.) If this product cost $100 per bottle and they ...

726 - Taking the Driving Test  

Learning to drive can be scary – for you, and the teacher. Learn about taking a driving test in this episode.

Slow dialogue: 1:12
Explanations: 3:27
Fast dialogue: 18:12

Cesar: I just took the driving test. See this? That’s my new license.

May: You have to give me the play-by-play. I’m taking the test next week and I’m freaking out.

Cesar: There’s nothing to worry about. It was easy.

May: I’m not worried about the written test. It’s the driving test I’m worried about. I haven’t had a lot of practice. What did you have to do?

Cesar: Well, we got into the car and I fastened my seat belt. The examiner had me drive around the block, checking to see that I stopped at the stop signs and traffic signals.

May: That sounds okay. Did you have to drive on the freeway?

Cesar: Yeah, I went on the onramp and merged into traffic. She had me change lanes and accelerate to pass another driver. Just don’t forget to signal and don’t go over the speed limit.

May: Did you have to parallel park? That’s what I’m most worried about.

Cesar: Yeah, I parallel parked, but it was easy. Why are you so worried about the test?

May: I told you. I haven’t had very much practice.

Cesar: Exactly how many times have you been behind the wheel?

May: Well, a few times...maybe two times, and that was around a parking lot.

Cesar: Wow, you’d better get more practice if you’re going to take the test next week.

May: Could you...?

Cesar: Uh, sorry, but I’ve got someplace to be.

Script by Dr. Lucy Tse

#95: How to Test Your Next Business Idea  

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they'd be interested in this idea, and they give it a resounding "Yes, please!"

And then, after all this, you put your great idea into action...and it doesn't sell. Nothing comes of it.

When you spend time, effort, and money putting together something for your audience, only to hear crickets when you put it out into the world, it can really crush your confidence, not to mention put a dent in your bottom line.

But what if you could take your idea through a proven process that makes sure it's a good fit for you, your business, and for your audience?
Now that's a pretty good idea, right?

My good friend Pat Flynn has tested many, many great ideas over the course of his online career. And believe it or not, even Pat has had a few ideas that he thought were great end up dead in the water. That's what led to his new book Will It Fly?, which shows entrepreneurs how to test their great ideas for real value.

On today's podcast episode, Pat and I are going to walk you through some ideas, insights, and tips to help you learn how to test whether your idea will work for you and your audience. It's a great episode and you're going to want to hear the whole thing--trust me!

Pat is one of the hardest working guys out there. But even more impressive than his work ethic is his transparency. If you've visited his site, you've seen that he publishes his monthly revenue reports so that viewers can see real-life proof of how well his ideas work.
Success Isn't Overnight
As entrepreneurs, we're always talking about launching. Launching is a big part of what we do, but how often do we talk about what happens after you launch? Is your idea actually going to take off? Is it going to fly? Is it going to keep going or is it going to crash?

Whether you need permission to really get moving on your latest idea, or if you require some "tough love" in order to let this one go and keep searching for inspiration, Pat's book is going to give you some fundamental tools for entrepreneurial success.

The Three Validation Tests
One of the best things Pat's book offers is the three validation tests that show how an idea fits into your life, your strengths, and the overall goal of your business.

The Airport Test

Imagine that it's five years from now. You're at the airpot and you run into someone you haven't seen in the past five years. They ask you "How's life?"
Now imagine you answer "Life is great. It couldn't be better!" What would be happening, five years from now, to make you say that?
Now ask yourself: is the idea you're working on right now contributing to that five-years-from-now goal?

The History Test

This test makes you analyze three or four of the different jobs you've had in the past. You call to mind the position, the environment, the people you worked with, specific memories that are either pleasant or painful.
When you do a review like this, it helps you see what those jobs might have had in common...and why that pattern might be attracting you over and over. Does it point out a skill or a preference that you have? Whether they were good jobs or bad jobs, they have something valuable to tell you about who you are...and that will give you a better understanding of how your idea fits into your skill set.

The Shark Bait Test

Imagine you are a contestant on the show Shark Tank, standing in front of the celebrity investors and pitching your idea. Doing this honestly, from your gut, takes away the salesmanship from the exercise, and makes you really speak to why you and your idea are special and why people would be crazy not to get on board with it.

AEE Test Talk: Meet the Examiner of Excellence!  

Are you thinking about testing in English?

Today, Lindsay introduces Jessica, the Examiner of Excellence, who’s here to help you excel at your English tests!

 

Taking IELTS?

Get our free IELTS video training course now

 

Test preparation doesn’t have to be boring.  In fact, it should be interesting.  When you’re studying for an English test, it isn’t the same as studying for a math test.  You need to activate your emotions so you can remember more.

Reading or watching movies in English can help, but you can also practice writing essays on subjects that are interesting to you, or go out and speak English with native speakers.  Think of it as test preparation.

 

As for taking the actual test, Jessica has four essential tips to give you an advantage:

Be proactive.  Take an active approach that involves your brain.  Try to think about and predict answers. Trust yourself.  Don’t start doubting yourself when answering questions.  Often, your first answer is the correct one. Follow directions.  Tests are written by smart people.  Don’t start looking ahead and trying to race the clock.  If you do, you might miss an important instruction. Don’t rush.  Don’t worry about timing.  Instead, focus on your English and do what the test asks you to do.

 

Have you done any testing in English?

How did it go?

Tell us about it in the comments section below!

Test Warriors - Codename: Blackjack - Episode 01  

Subscribe to the podcast at http://thesewarriorsareterrible.com Since October 2012 we have been bringing you the best that these Terrible Warriors can provide. We've played a lot of adventures where hilarity ensues always at the chagrin of the GM. Well as we embark on our official 3rd year in showcasing the world of Role playing games. It's now time we make one of our own. This week in a very special One Shot episode, we begin our journey in making our own Terrible Warriors Role Playing Game in a series of episodes we will call "Test Warriors". Throughout the next year we will be releasing Test Warriors episodes as we go about play testing our own RPG. In our first Test Warriors episode, our GM Steve Saylor tests out a system he likes to call "Codename: Blackjack". Listen as our test subjects, Justin, Cassie, Julian and Orie play for the first time this brand new system set in a world we are all familiar with: The Old West. If you would like to test out the same game yourself, we have uploaded the entire campaign played in this episode for you to try out with your friends. If you play it and want to provide feedback, email us at feedback@thesewarriorsareterrible.com with the subject line "Test Warriors" and we will incorporate those ideas into the game. Click HERE to download the campaign in PDF format: http://bit.ly/TestWarriorsSep29 Also, are there any settings or RPG systems you’d like the Terrible Warriors to visit? Do you have your own shameful, awesome or just plain silly RPG adventures? Tell us with a comment below or e-mail us at feedback@thesewarriorsareterrible.com. With your permission we’ll share these stories and play your suggested settings for upcoming games for the Terrible Warriors.

Episode #16 – The Preframe That Closes  

On this episode, Russell discusses how to properly use preframing in every step of your online sales sequence.

---Transcript---

Hey everybody, this is Russell Brunson. Welcome to the Marketing in Your Car podcast. I hope you guys are doing awesome today. I actually just got out of the gym and I'm driving back to the office and had something really exciting happen today that I wanted to share with everybody, actually, a bunch of exciting things.

First off, we had almost 100 of you guys comment on the podcast yesterday which is exciting because I asked everyone to give some feedback. I appreciate it. Keep the good comments coming. It's fun, it's exciting, and hopefully we'll get more people to learn about our podcast because I'm sharing all this cool stuff and we should share it with everyone. I want to see everybody's businesses grow. That's my passion in life.

With that said, if anyone has been studying my stuff for awhile, I did a really cool talk at StomperNet four or five years ago. I did another one kind of similar at Dan Kennedy's event about two years ago, not so much talking about internet marketing but talking about the sales process and the psychology behind it. There's something that happened in our business today that was really exciting that re-reminded me of that.

If you guys saw that presentation, and if you go to YouTube I think, at least Google, if you type in “Russell Brunson StomperNet presentation,” you can hear the whole 90 minute presentation. I was talking about just all the different things that happened, the lifeline of your customer. Somebody comes to your website and what website do they come through to get to your website?

When they’re there, what do they see? What's the next step, and the next step? I talked about all the pieces that you need to have in place to maximize your customer value. One of the big things I talked about was the concept that if you've ever studied NLP before, neuro-linguistic programming, you learn about a topic called framing which is basically the frame that somebody enters a situation will have a huge determining factor on the response they have on the next site, the next page.

For example, if I'm going to frame you to my friends, introduce you to my friend, I'll introduce you through a frame, “Hey, this is Joe. He's a really cool guy. I think you're going to like him.” The frame that I introduced you to my friend through, now he's going to think, “Oh yeah, Joe is a cool guy.” If I say, “Hey, this is Joe, he's a total jerk. He stole money from me. I want to introduce you to him,” that frame is going to be different and their whole experience with you is going to be different.

In fact, there's a really cool book. I can see the cover in my head but I can’t remember it right now, but in that book, they shared a case study of a teacher that was tested in a college classroom. They had a substitute teacher for the day. Before the substitute teacher came in, the principal or whatever came in and said, “Hey, we have a substitute teacher. Before I introduce him, I’d like you guys to read his bio really quick. Then I'm going to have him come in.”

They handed out the bio to all the students in the class, in a class of 900 people or so. The surveys were exactly the same of the bios except for each of them had one word different. Half of the bios said, “Mr. So-and-so is a very warm teacher,” and the other half said, “Mr. So-and-so is a very cold teacher.”

That was the only difference between the frame that these guys had to meet the teacher. The teacher came in. He gave the entire class, and at the end of it, they surveyed all the students. What was interesting was that, again, all the students heard the exact same lecture, all of them read the exact same bio.

The only difference was that half the bios said he was a warm teacher, and half said he was a cold teacher. When they surveyed the students, the students that the paper said he was a warm teacher, the vast majority said, “He was an amazing teacher, he was great, I learned a lot.” The people whose paper said he was a cold teacher didn't like him, thought he was talking down to him, he was a rude person.

It was interesting how that little tiny shift of a frame, how much it affected the reality of that class afterwards. I'm always talking about and I always teach and do, when you're sending somebody to your website, what's the frame they're coming through. The ad that they click on is a frame they're going to your website through.

If you land them on a review site before they come to your site, that was a frame you were taking them through. There's a lot to do with different frames that you're taking someone through and how it affects the outcome on the other side. We did this test just in the last two or three days. It was really interesting.

We have this squeeze page. On the squeeze page, it's kind of like a multi-step squeeze page where they first land on it, and it has a headline and it says, “Step number one, where did you learn about us?” There's radio buttons they can choose, “Did you learn from this source, this source, or this source?”

They click on the button. Then boom, it says, “Step number two, give us your email address.” Then step number three said finish. That was the way that this squeeze page worked. Step one, two, three, and step three was finish.

The only test we changed was we changed the word finish to “Get Instant Access.” That was the entire test. What was interesting, and I almost got this wrong, we ran the test. What was interesting was that when it said “Finish” at the end, we had 40% bump in opt-ins because the last step is when they actually give you their email address, and then it says, “Click here to finish.”

We're like, “Wow, this is a great test. We found out we increased our opt-in rates by 40 percent.” I was even telling my guys, “We should change all of our opt-in buttons that said, 'Submit here,' to, 'Click here to finish.'” We were really excited, but then after they opt-in, then we take them to the next page which takes them to a video sales letter where then we sell them the product we were trying to sell them. Then they land on that page.

What was interesting was when we looked at the data between the two, we had a 40% increase in people who opted in clicking the finish button, but then we had almost a 40% decrease in sales across the board, dramatically. It actually more than, the sales more than cut in half percentage wise, the people who clicked on finish versus the people that clicked on “Get Instant Access.”

You never really know why that works but psychology teaches me, what I believe is that the frame I was taking somebody through with the finish button was saying, “Hey, this process is finished. You're done.” In their mind, it's saying, “Okay, it's complete, I'm finished,” and then off comes this page trying to sell them something, and I've closed that loop. I've closed that gap.

Now they're not in a buying position because just that little tiny, just the word on the button closed the gap on their mind which decreased sales by 50% whereas the “Get Instant Access Now,” then took them to a page where the loop was still open, they were trying to see what the next step was, and they were more in a state of mind where they could purchase.

It was a very interesting test. Just think about how you guys can apply that into your business. It's all about pre-framing, opening and closing loops, a whole bunch of really cool NLP stuff that I wrap into one little five minute lesson but just think about that, guys, on your sales processes. What are you doing? Are you keeping the loop open? Are you keeping them excited, or are you shutting them off and keeping them from making the sale you want?

I remember on a one-time offer before we did a test awhile ago, similar type concept where they purchased the product and a one-time offer came up. It said, “Thank you so much for ordering. Your product is in the mail. By the way, we have this other special offer.” We tested that versus, “Wait, your order is not finished yet. Finish order customization, step one of three.”

The “Wait, your order is not over yet, order customization,” that text dramatically thrashed the other one. It's all about keeping that loop open, keeping the frame you're taking someone through in the correct way that keeps them in the buying mood. Anyway, I thought it was really interesting. That little tweak is going to make me a lot of money this year.

I hope you guys apply that into different sales funnels, squeeze pages, sales processes. Whatever you're doing, think about the frame that someone is entering your website through and you can manipulate that. When you do that, you will manipulate and affect the outcome dramatically. I hope you guys enjoyed this podcast. If you do, please tell your friends. Tell anybody that likes marketing. It's a lot of fun.

Again, if you like this, please leave feedback. Again, this is Russell Brunson with Marketing in Your Car podcast.

I Go Without my Breakfast  

This is Evan. He has a croissant and a cup of coffee for breakfast.

Today’s podcast is about breakfast. Probably most people think of “breakfast” as the meal you eat at the beginning of the day, when you first wake up. However, it is more complicated than that.

First, let’s look at what the word “breakfast” really means. As you probably know, the word “fast” has several, completely different meanings in English. One of the meanings of “fast” is a period when you do not have any food to eat. So, for example, Muslims fast during the month of Ramadan – they do not eat anything between sunrise and sunset. A “breakfast” is, literally, a meal which you eat at the end of a period of fasting. When you eat breakfast, you break – or end – your fast.

When I get up in the morning, I have not had anything to eat since about 7 o’clock the night before. Now that is not a very long fast – perhaps 12 hours, but not more. However, the meal which we eat first thing in the morning breaks our overnight fast, so we call it “breakfast”.

What do you eat for breakfast? I have a bowl of muesli with milk, two pieces of toast with marmalade, and two cups of coffee. Some people go for a run first thing in the morning, and then have a breakfast of fruit and orange juice. They are slim and fit and healthy and they make me feel guilty so I do not like them. Other people have no breakfast at all – they do not eat until the middle of the day. Nutritionists tell us that it is not a good idea to go without breakfast, because your concentration is poor if you have not had anything to eat. Other people eat huge breakfasts, with fried eggs and bacon, sausages, mushrooms and fried bread. In hotels and restaurants, a big cooked breakfast is called an “English breakfast”. Actually, very few English people eat a cooked breakfast every day. We do not have time. We are in a hurry to catch the bus or the train and get to work.

I am very interested in breakfast today, because I have not had any! The doctor has the silly idea that I may have too much cholesterol in my blood. So, later today, I have to go to have a blood test. The nurse will stick an enormous needle into my arm, and take out several litres of blood, and send the blood away to a laboratory to be tested. The laboratory will of course send back a report to say that my blood cholesterol is absolutely wonderful, and that they have never seen such magnificent blood before. But – and this is the terrible bit – the blood test is what the doctor calls a “fasting blood test”. That means that I must not eat anything for at least 12 hours before the test. So, no breakfast. Now, it would be sensible to have a fasting blood test early in the morning, so that I do not have to wait a long time to have something to eat. However, the nurse who takes the blood tests only works in the afternoon, so I cannot eat anything until about 3 o’clock. You have no idea how terrible this is. It is the middle of the morning, and I am hungry, really hungry. I cannot stop thinking about breakfast. Surely a very little bowl of muesli and one slice of toast with no marmalade would be OK. Surely a very small breakfast would not ruin the blood test. However, the nurse who does the blood tests is big and fierce, and so I stay hungry.

And now the telephone rings. It is the receptionist at the doctor’s surgery. She is very sorry, but the fierce nurse who does the blood tests is unwell and cannot come to work today. Please can she re-arrange the blood test for another day. How do I feel? What is my reaction to this news? First, of course, I am relieved. I can eat my breakfast! I do not have to fast until the middle of the afternoon. But I am also

Cómo hacer un Test A/B | Episodio 34  

9/07/2017 Cómo hacer un Test AB MAÑANA SALE la lección 10 del curso de Google Analytics: Cómo hacer un test A/B https://www.triunfacontublog.com/leccion/10-como-hacer-un-test-ab/ Lowpost es la plataforma líder de creación de contenidos de calidad en español, con la que podrás poner en piloto automático tu marketing de contenidos. Externalizar la creación de tus contenidos con Lowpost te permitirá hacer más rentables y efectivas tus acciones de marketing online. Con Lowpost puedes solicitar posts para blog, descripciones de productos para ecommerce, textos para ebooks o landing pages, e incluso posts para redes sociales. Además disponemos del servicio de creación de temáticas, con los que además de redactar los contenidos, ideamos el tema de cada uno de ellos, para que la falta de ideas no frene tu calendario editorial. ¿Necesitas captar más registros cualificados? Crea el contenido de tu ebook con Lowpost http://lowpost.com/triunfacontublog 1. Para Landing, email, página 2. Objetivo: Elegir el que mejor funciona 3. Herramientas: Google Analytics, email marketing (Mailrelay, Benchmark Email), Thrive Landing Pages, Optimizely, Unbounce 4. Hacer 2 diseños y enviar tráfcio a uno 5. Se configura en Google Analytics y se mete el código en el original. Redireccion automática 6. Analizar resultados semanas 7. Elegir el diseño final y seguir haciendo tests sobre este Thrive Landing Pages: https://www.borjagiron.com/thrive-landing-pages Benchmark Email: https://www.borjagiron.com/benchmark Mailrelay: https://www.borjagiron.com/mailrelay Cómo hacer un test A/B https://www.triunfacontublog.com/leccion/10-como-hacer-un-test-ab/ Deja tu audio nota en https://www.borjagiron.com/contactar Sobre Triunfa con tu blog: En el podcast "Triunfa con tu blog" trato de darte consejos, trucos, técnicas y tips para que montes un blog de éxito sin las complicaciones que encuentras en muchos artículos. Voy directo al grano para que no pierdas tiempo. Hablaré de Marketing Online, SEO, Redes Sociales, Periscope e Internet para bloggers. Si quieres ver en vídeo todo para crear un blog de éxito paso a paso he creado la plataforma http://www.Triunfacontublog.com El podcast "Triunfa con tu blog" está creado por Borja Girón y está disponible cada domingo a las 7:00am de Madrid (España). Puedes escuchar mis otros podcasts "SEO para bloggers" y "1 minuto podcast" que también te ayudarán con tus proyectos online. Canción: Scott Holmes - Follow Your Dreams

#233 Mobile Friendly Test de Google  

En el episodio de hoy analizamos una de las herramientas de Google para poder comprobar si nuestro sitio web se adapta a dispositivos móviles. Concretamente nos referimos a Mobile Friendly Test de Google. Mobile Friendly Test de Google Mobile Friendly Test es una prueba de optimización para móviles de Google que nos permite saber de […]

#233 Mobile Friendly Test de Google.
Más entradas como esta en Fernan Díez - fernan.com.es.

Facebook Split Testing: How to Make Your Ads Better  

Do you run Facebook ads? Have you tried split testing? To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Andrea Vahl, a Facebook marketing expert. She's co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. In addition, Andrea is a regular contributor to Social Media Examiner. Andrea explores Facebook split testing and how best to optimize your Facebook ads. You'll discover which elements to split test first. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Facebook Split Testing How Andrea Became Involved With Facebook In 2006, Andrea started using social media to promote her side business (in-home wine tasting). She says that as she was learning how to use Facebook and Twitter, she didn't see a lot of articles that were entertaining and explained things step by step. So Andrea decided to use one of her improv comedy characters to make an entertaining, fun, and useful blog. She chose Grandma Mary, and dubbed her a "social media edutainer." According to Andrea, Grandma Mary gets a little cranky about social media. The character is the voice of people who are frustrated with having to learn social media. Grandma Mary explains social media in an endearing, engaging, and understandable way. Andrea started her blog about nine years ago, and when the parent company of the wine business folded, she made the blog her side gig. It grew substantially (she had a lot of Twitter followers and Facebook fans), which led to the book deal for her to co-author of the Facebook Marketing All-in-One for Dummies series with Phyllis Khare and Amy Porterfield. Today, Andrea still blogs about Facebook, does Facebook consulting, runs ad campaigns for clients, and more. It's her full-time business and she gets to speak and train on Facebook all over the world. Listen to the show to discover which two loves Andrea combined when she created Grandma Mary. What You Can Split Test Andrea explains that the concept of split testing Facebook ads involves keeping things constant, while changing one thing about the ad at a time. That way, you'll easily be able to tell which variable contributed to the better-performing Facebook ad results. Then you can stop the ads that aren't performing, continue running the ones that are, and hopefully get your click price and cost lower and lower. For example, if you split test an ad to 1,000 people, 500 would see one version and 500 would see another. Then you compare the results. The hope is that you learn what works and what doesn't so larger audiences can be reached. First of all, Andrea says, you can split test all kinds of keywords, which go into the Interests area. For instance, if someone lists jogging as an interest in a profile, and you use that keyword in the Interest area of your Facebook ad, your ad will get shown to that person. Your ad could also be shown to people who have liked pages that are related to jogging, such as types of jogging clothing or shoes. You can also test all kinds of demographics. For example, say you want to reach people who are 35 to 55, live in a certain city, like certain things, and maybe own a home. There are all kinds of demographics targeting you can put in your ads to reach your perfect prospect. For Interests, Andrea suggests using general keywords like "jogging" and "running," versus specific pages like Runner's World or Nike shoes.

The Outsider Test of Faith & Miracles - Randal Rauser vs John Loftus - Unbelievable?  

Randal Rauser is a Christian, John Loftus is a former-Christian-now-atheist. They have co-authored the book God Or Godless? debating 20 controversial questions.

They join Justin for two discussions. In his Outsider Test for Faith Loftus claims that Christians would abandon their faith if they critiqued it in the way they do other religions. But Rauser argues that Loftus needs to put his own atheistic worldview through the test.

They also debate whether stories of miracles can count as evidence of the supernatural.

For more debates visit www.premier.org.uk/unbelievable

Join the conversation via Facebook and Twitter

For God Or Godless? book http://www.amazon.co.uk/God-Godless-Christian-Controversial-Questions/dp/0801015286

For The Outsider Test For Faith book http://www.amazon.co.uk/The-Outsider-Test-Faith-Religion/dp/1616147377

For Randal Rauser http://randalrauser.com/

For John Loftus http://debunkingchristianity.blogspot.co.uk

Get the MP3 podcast of Unbelievable? http://ondemand.premier.org.uk/unbelievable/AudioFeed.aspx or Via Itunes

You may also enjoy:

Unbelievable? 16th February 2013 - I just believe in one less god than you... Randal Rauser & Ralph Jones

Unbelievable? 5 Apr 2008 "Why I became an atheist" Part 1 - John Loftus & Peter May

Early Intermediate Podcast 30 – Spanish Test of Your Listening Skills  

Spanish Test. We are calling this podcast a Spanish test because it brings together much of what we have covered up to now in the 30 previous podcasts of this level. If you have been paying attention (which we know you have, jeje) you should be able to follow along... Read more »

The post Early Intermediate Podcast 30 – Spanish Test of Your Listening Skills appeared first on Lightspeed Spanish.

Episode 013 | IELTS Reading Skills | for Quicker Reading  

Most students have difficulty with IELTS Reading when they start IELTS. Smart students recognise this and prepare well - learning key techniques which will help them and save time in the test. 

Understanding how to do this is a key skill for IELTS Test candidates and band scores can only rise higher once effective techniques are learned and used.

Click here to be taken to iTunes where you can subscribe to all of the IELTS Test Prepcasts.

 

If you enjoy this free IELTS Test Prepcast, please show us your support and appreciation by  clicking here. This will shoot you over to iTunes, where you can leave a rating and review.
Episode 012 | IELTS Listening Skills | Signpost words  

Signpost words are used in the IELTS Test to signal where the answers required are likely to be. 

Understanding how they are used is a key skill for IELTS Test candidates and bandscores can only rise higher once their effective use is learned.

Click here to be taken to iTunes where you can subscribe to all of the IELTS Test Prepcasts.

 

If you enjoy this free IELTS Test Prepcast, please show us your support and appreciation by  clicking here. This will shoot you over to iTunes, where you can leave a rating and review.

 

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