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Facebook Marketing: Why It Is Time to Rethink Everything  

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook's recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Mari Smith, the world's leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari shares why it's time for marketers to rethink how they use Facebook. You'll discover where Mari believes Facebook is headed. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Facebook Marketing The Facebook Algorithm Mari explains that the Facebook algorithm pre-filters content that users see in their news feeds. The algorithm manages the vast amount of content posted to Facebook and thus helps advertisers, while hopefully showing Facebook users the most relevant content among the thousands of posts they could see. Users can have as many as 5,000 friends, join up to 6,000 groups, and follow up to 5,000 pages. With posts coming from all of these sources, users might see as many as 15,000 posts. Mari says that the Facebook algorithm narrows down what users actually see to about 1,500 posts, and from that pool of content, narrows what users might see even further to about 300 posts. Mari says the algorithm is complex with about 100,000 weights, of which only about a half-dozen are known. For instance, Facebook favors stories from users' friends, video content, and so on. Also, when the algorithm came out in 2008, along with Facebook business pages, it made the news feed non-chronological. Mari explains that the algorithm exists because Facebook needs to keep users coming back and also offer value to advertisers. Each day, the average user logs on about 14 times (more for marketers), and is on Facebook an average of 50 cumulative minutes. That creates a huge captive audience, which is a massive amount of potential to offer advertisers. To maintain that value, the algorithm encourages user engagement. Mari notices how she loves keeping up with her friends and community via Facebook and sees an advertisement about every third post. The better the targeted ad, the more likely she is to respond. Mari also notes that by encouraging user engagement, the algorithm also encourages users to share information with Facebook. This information helps Facebook keep the users and advertisers happy. I ask what marketers should do so users see more of their content in the news feed. Mari recommends not only sharing video, but also slightly increasing the length of videos. For uploaded videos, Mari has discovered a minimum of 90 seconds makes content more visible. For a live video, Mari recommends broadcasting for at least 5 minutes. Mari says Facebook favors slightly longer video because it enables Facebook to insert mid-roll ads. These ads break in and run for about 20 seconds. At the moment, mid-roll ads are in beta and you have to sign up before they'll appear in your video. Also, Mari says these ads appear only if you have at least 2,000 followers of your profile or page and 300 concurrent viewers. Mari explains that the decline in Facebook user posts and the algorithm's preference for camera-based content are related. Facebook is moving more into the camera mode because over the past three or four years, users have been sharing fewer status updates. Typing a post is harder than snapping a picture and adding sticker or filter. Mari stresses that real-time signals are also important to the visibility of your co...

Dewain Robinson, Home Automation with Lowes Iris, Keen Smart Vents and Arlo Cameras – HGG263  

Listen Mobile: Dewain Robinson joins Jim Collison  https://twitter.com/jcollison and Mike Wieger from http://2980network.com/ for show #263 of Home Gadget Geeks brought to you by the Average Guy Network, part of http://thegeeksnetwork.com community. Please leave a REVIEW (iPhone or iPad) at https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?id=457300409&type=Podcast&ls=1&mt=1 Support the Average Guy Tech Scholarship Fund: http://theAverageGuy.tv/amazon or if you are in Canada, use http://theAverageGuy.tv/amazonca WANT TO SUBSCRIBE? http://theAverageGuy.tv/subscribe Join us for the show live each Thursday at 8pmC/9E/1UTC at http://theAverageGuy.tv/live or call in your questions or comments to be played on the show at (402) 478-8450 Full show notes and video at http://theAverageGuy.tv/hgg263 Iris V2 Links: Community Link: www.livingwithiris.com Iris Blog: https://www.irisbylowes.com/blog/ Platform Updates: http://support.irisbylowes.com/ics/support/KBList.asp?folderID=89 Coming Soon: June 2016 Version 1.10 FEATURE:  Multiple Places Per Account For Iris users that have Iris systems in multiple homes, you can now manage ALL of your Iris systems from the single Iris app interface and login. FEATURE:  Add a Person (Permissions Based) Iris users can now choose to invite users (either existing Iris users or those without Iris systems of their own) and control the level of access each user has to the account owner’s system. When inviting a new person to participate, Iris users can choose among the following 3 options: Full Access:  A guest given ‘Full Access’ permission will have the ability to view your dashboard, Scenes, Rules, Devices, History, and other People associated with your account. Full Access users, however, will not be able to see or modify the account owner’s billing information. Full Access is designed for members of immediate family or anyone living at the location and grants the SAME level of access to the Iris system as the account owner, with the exception of viewing/editing billing information. This means that the Full Access user can add/remove people from the Account Owner’s place, view or delete camera recordings, access all devices, edit and create rules and/or scenes, etc. For this reason, it is suggested that Full Access be granted only to those the Account Owner trusts to use this access responsibly. To enroll a guest with Full Access, you MUST supply a valid e-mail address for the guest. Locks, Alarms & Notifications:  This level of access will provide the user a unique PIN code that would allow them to ONLY control alarms and specific door locks designated by the account owner. Locks, Alarms & Notifications access is designed for close family and friends, neighbors, and service personnel. This designation is also ideal for children without a smart phone or those that you would like to grant access to your place without giving them the ability to control your entire Iris system.  For those users that do have a smart phone, you can add them to your notifications list and they will receive notifications that you have elected to send to them (any combination of smoke & CO, Security & Panic, Water Leak and Care alarms). Notifications Only:  This level of access will simply add the person to the Iris Account Owner’s Alarm Notification list and provide them with alerts to alarm events within the Iris Account Owner’s home. Notification Only access is designed for distant relatives, friends and/or neighbors. FEATURE:  Enhanced Push Notifications Management For Iris users that may access their system via multiple mobile devices, you can now manage the specific devices that should receive notifications. In the event that you log into the Iris app with your credentials from someone else’s phone, users can now delete that specific phone from the notifications list so that only the desired devices will receiv...

Facebook Mobile for Business: What You Need to Know  

Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about! To explore the marketing implications of mobile Facebook users, I interview Mari Smith for our new Social Media Marketing podcast. More About This New Show The Social Media Marketing podcast is a brand-new show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shares insights into Facebook mobile and the opportunities this new mobile environment gives businesses today. You'll learn about how to get your Facebook content seen by the large mobile audience and you'll also discover the best Facebook advertising options. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Facebook Mobile for Business What are the mobile marketing opportunities? Businesses need to understand why mobile users are important on Facebook. 543 million people use Facebook mobile each month 300 million photos are uploaded to Facebook each month Mobile is critical on Facebook because of the number of users and also because mobile users are twice as active on Facebook. Listen to the show to learn about the opportunities Facebook mobile users offer businesses and discover how mobile marketing has become an integral part of their social experience. How can Instagram and the Camera app on Facebook give you more options? Mari shares how Facebook is now positioned to take advantage of this mobile opportunity after acquiring the solely mobile app Instagram. She also brings up the possibility of Facebook rolling out Instagram.com profiles and the rumors of Facebook entering the hardware market and coming out with a phone. Mari also gives you a quick review of mobile apps and how they work. Listen to the show to learn more about what to expect in the future mobile environment. How should you adapt your marketing for mobile Facebook users? Mobile users consume content mainly through their Facebook news feed. With this in mind, here are some marketing tips for businesses to ensure visibility in these mobile news feeds: Post succinct content of 160 characters or fewer Make use of photos Ask short-and-sweet questions Be humorous and entertaining if appropriate Add calls to action Facebook Offers are popular with local businesses from a mobile standpoint. But if you don't use Offers, take advantage of your updates and post something like: "Are you on a mobile phone? Come in and get a free coffee." Listen to the show to understand how to adapt your marketing to reach mobile Facebook users.  What are the best paid advertising options on Facebook? Since going public, Facebook has made changes in the reach of content posted on Facebook and their advertising options. Many businesses are frustrated with Facebook now asking them to pay to get higher visibility for their content. Some businesses are finding value with Promoted Posts. Mari advises businesses to take the time to test Promoted Posts when their page has a low number of fans or has plateaued with a low engagement rate. Also, given the nature of the Facebook mobile app, Promoted Posts will get more visibility on mobile Facebook apps. httpv://www.youtube.com/watch?v=1f7G4bVVqO0 Listen to the show to discover other tactics to get your content in front of a larger portion of your audience. Survival Tip: Critical Blog Plugin A while ago, I experienced a nightmare blogging scenario. This is why I use the two WordPress security plugins Secure WP and WSD Security.

04 - Adora Cheung - Building Product, Talking to Users, and Growing  

So you have an idea. How do you go from zero users to many users?Adora Cheung, Founder of Homejoy, covers Building Product, Talking to Users, and Growing, in Lecture 4 of How to Start a Startup.

Lecture Transcript: tech.genius.com/Adora-cheung-lecture-4-building-product-talking-to-users-and-growing-annotated

See the slides and readings at startupclass.samaltman.com/courses/lec04/

Discuss this lecture: startupclass.co/courses/how-to-start-a-startup/lectures/64033

Click to view: show notes and transcript

Going Linux #281 · Sharing Files Among Multiple Users On One System  

Going Linux #281 · Sharing Files Among Multiple Users On One System

Have you ever wanted to share music, videos, podcast episodes and other files between different users on the same computer? This is only a consideration if your computer HAS multiple users, but some of our listeners have asked about it, so if you are one of those listeners, this is the episode for you.

Episode 281 Time Stamps
00:00 Going Linux #281 · Sharing Files Among Multiple Users On One System
00:15 Introduction
00:47 Bill has a new recording setup
02:16 Adventures in Internet setup
11:30 Sharing files with multiple users on one system
12:33 Sharing on OSX
13:32 Sharing on Windows
15:03 Sharing on Linux
19:11 The 7 simple steps
23:21 Create additional users first
32:21 goinglinux.com, goinglinux@gmail.com, +1-904-468-7889, @goinglinux, feedback, listen, subscribe
33:18 End

iOS 8.3 beta introduces new emoji diversity even for VoiceOver users  

Emoji characters have taken off across the world in the last 5 years as an affective way of communicating through images. There are those who will tell their messages in pure Emoji fashion. With over 200 characters to choose from, what's not to love?
An unfortunate limitation of Emojis was their lack of diversity. Different sexual orientations, skin tones, and other cultural aspects were not portrayed well within the tiny images. Apple started proposing changes to this last year, and the results of this now bare fruit in iOS 8.3's beta releases.
For iOS 8.2 and below users, these new symbols will not work as they would in 8.3. An emoji of a family might show up as separate "man's head, boy's head, woman's head, and girl's head" as opposed to "family with woman, man, and son." iOS can now essentially stitch multiple symbols together, and of course the representations of skin colour will not show up for earlier users either.
iOS 8.3 entered public beta on March 16, which means that it is no longer exclusive to developers or internal testers.
Interested users can click this link and join the beta program. Note that the iOS 8.3 beta might not be available right away for some, so you might have to wait. The beta program is not for everyone, however. If you are ok with sometimes having work-arounds, with having little to no support in finding those, and updating your device once or twice a month, then feel free to join. Beta users can submit feedback using a feedback app found on the home screen, allowing a more direct input into the way iOS is created.

The post iOS 8.3 beta introduces new emoji diversity even for VoiceOver users appeared first on Cool Blind Tech.

Risky Business #449 -- Machine Learning: Woot or woo?  

On this week’s show I’ll be playing part two of my interview with In-Q-Tel’s chief security officer Dan Geer. That’s all about machine learning in infosec. Is it actually going to turn into something? Or is it just another infosec thought bubble?

This week’s sponsor interview is with Dan Guido of Trail of Bits.

Trail of Bits is a New York-based security engineering and testing company that does very interesting work. They don’t just break apps, they actually work on securing them. With that in mind, Dan’s team has been looking at implementing control flow integrity protections to various software projects. So we speak to him about the llvm versus Microsoft control flow guard approach, which is achievable. We also speak to him about mcsema, a tool they developed for reversing binaries into an intermediate language.

Adam Boileau, as always, joins us to talk about the week’s security news.

Links to items discussed in this week’s show have moved – they’re now included in this post, below.

Oh, and do add Patrick, or Adam on Twitter if that’s your thing.

Show notes Google takes Symantec to the woodshed for mis-issuing 30,000 HTTPS certs [updated] | Ars Technica Here’s the Data Republicans Just Allowed ISPs to Sell Without Your Consent - Motherboard Did China Just Help North Korea Steal $81M From The Fed? New WikiLeaks dump: The CIA built Thunderbolt exploit, implants to target Macs | Ars Technica WikiLeaks Dark Matter Release Shows CIA Interdiction of iPhone Supply Chain | Threatpost | The first stop for security news Think Tank: Cyber Firm at Center of Russian Hacking Charges Misread Data Cyber Firm Rewrites Part of Disputed Russian Hacking Report Michael Koziarski on Twitter: "FedEx’s web tech is so old they’re offering you $5 to enable flash… https://t.co/HRAj1Qgrjq cc @riskybusiness" eBay Asks Users to Downgrade Security — Krebs on Security Doxed by Microsoft’s Docs.com: Users unwittingly shared sensitive docs publicly | Ars Technica Android Security Is Better But Still Has a Long Way to Go | WIRED Shielding MAC addresses from stalkers is hard and Android fails miserably at it | Ars Technica Ransomware scammers exploited Safari bug to extort porn-viewing iOS users | Ars Technica Potent LastPass exploit underscores the dark side of password managers | Ars Technica APT29 Used Domain Fronting, Tor to Execute Backdoor | Threatpost | The first stop for security news Experts Doubt Hacker’s Claim Of Millions Of Breached Apple Credentials | Threatpost | The first stop for security news Whoops: The DOJ May Have Confirmed Some of the Wikileaks CIA Dump - Motherboard Apple Just Banned the App That Tracks US Drone Strikes, Again - Motherboard A Hackable Dishwasher Is Connecting Hospitals to the Internet of Shit - Motherboard McSema: I’m liftin’ it | Trail of Bits Blog The Challenges of Deploying Security Mitigations | Trail of Bits Blog
Promoted Pins: How to Advertise on Pinterest  

Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media. Vincent explores Pinterest promoted pins. You'll discover what's new with promoted pins. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Promoted Pins At a basic level, Vincent says, promoted pins are Pinterest advertising. As you scroll through your Pinterest feed and see "Promoted by" on a pin, that means it's advertising. He notes that any pin you want to promote must be a public pin, and says you can even promote something you've repinned! What's New With Promoted Pins? Pinterest recently announced promoted video pins, which, at the moment, are specifically for users on mobile. These pins show an animated GIF and lead you to a full video when you click on them. What's really cool, Vincent shares, is that you can put up to six additional pins below the video on your promoted pin for no extra cost. The six additional pins display like a carousel under the video, and you can use them to promote the product in the video or share additional information about it. httpv://www.youtube.com/watch?v=ufVJ3oqpQQ8 While video pins currently send users to third-party players like YouTube to view the video promoted in the pin, Pinterest is working on its own native video player, which will be rolled out to everybody soon. Once available, people will be able to upload videos directly to Pinterest. Listen to the show to hear what video lengths Vincent has seen on Pinterest. What Can You Do With Promoted Pins? Vincent says you can reach a large audience with promoted pins, and that Pinterest allows you to create ad campaigns based on three main business goals: awareness, engagement, and traffic. Brand awareness campaigns let you promote your pin to an audience and you pay based on a thousand impressions. With engagement campaigns, you're charged every time someone taps and enlarges your pin, repins your pin, saves your pin, or clicks your pin. During traffic campaigns, you pay for every click-through on your pin. Vincent says the great thing about promoted pins is that you pay only for the direct promotion, meaning that if a user clicks on someone's share of your promoted pin, that click is free for you. In fact, Pinterest says users get an average of 30% free engagement when they conduct promoted pin campaigns. Which type of campaign is the most cost-effective? Vincent says that he agrees with Pinterest peers Alisa Meredith and Jeff Sieh, who both find the cost-per-click campaigns offer the best bang for your buck versus engagement campaigns. Why? About 80% of Pinterest users access the app on mobile, so they'll enlarge your pin to get a better look at your product. If it's not what they want, they don't necessarily click through. Vincent says it's also possible to run split tests with promoted pins because each campaign type provides the same level of metrics. After you run your test, go to your advertising dashboard and export the data to see which campaign type is a more cost-effective option for your business Pinterest also offers promoted pin users robust targeting capabilities, Vincent says, including by keywords and interests. Pinterest users are asked to follow five interests when they sign up,

020: A Neutral Net Part 1  

The Indian Net Neutrality debate is the focus of this week’s episode of Upvoted by reddit. We discuss what net neutrality is, how the debate grew in the United States, how fighters of internet freedom mobilized public opinion, how the battle in the states was won, the growth of the internet in India, the importance of mobile in the discussion, zero rated systems, and internet.org.

 

This episode features Marvin Ammori (/u/amarv1n), Nikhil Pahwa (/u/atnixxin), and Jesse Simms (/u/actionjesse).

 

This episode features guest host and Upvoted producer: Alex Aldea (/u/paragonpod)

 

This episode features original music by Andrew Joslyn (/u/AJMuse).

 

This episode is sponsored by Ting and Stamps.com.

 

Relevant Links:

 

E-Marketer Article on the Worldwide Growth of Internet Users

E-Marketer Article on the Worldwide Growth of Smartphone Users

Last Week Tonight with John Oliver’s Segment about the Net Neutrality Debate in the United States

The Sunlight Foundation’s Study on Net Neutrality Lobbying

Net Index’s Study on Download Speeds by Country

The New York Times Article about Why the United States Has Fallen Behind on Internet Speeds and Price

Internetlivestats.org on Internet Users by Country:

Quartz’s Article on Facebook Zero

Mark Zuckerberg’s 2013 Interview with CNN about Internet.org

Medianama

Marvin Ammori’s Website

Andrew Joslyn Website

/u/nollie_ollie’s post about the onesie and postcard she received from Ting

Upvoted 0

The Social Media Examiner Show: This Week in Social Media  

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? We've got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level. Watch this quick video from our founder AND to discover how to subscribe via an iPhone. Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show. Other News Worth Noting Facebook Unveils Facebook at Work: Facebook at Work is "only available to people who have set up a work account through their employer" and is currently in beta only on iOS. Google Lets You Specify Your Social Profiles: Are you a website developer? This new feature allows you to "use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information."   Weekly Video Tip // Post by Social Media Examiner. . Studies Worth Examining Q4 Social Login Report: Facebook Losing Ground to Google: Janrain's Q4 2014 social login report shows that while Facebook is still the dominant way people log into websites, Google is closing the gap among music and consumer brand sites. Facebook lost 3% of its social login market share while Google gained 6% in 2014, going from 34% in Q3 to 40% in Q4. REPORT: Messenger Cuts Into Facebook App's Reach: According to November 2014 data from comScore, the Facebook Messenger app is boosting its share of overall reach among U.S. users, at the expense of the social network's flagship app. Messenger rose to fifth place in rankings of reach among smartphone apps at 43.1%. The main Facebook app still overwhelmingly topped the list at 69%. Facebook-owned photo- and video-sharing network, Instagram, took ninth-place position on the list at 30.7%. Social Media Update 2014: A September 2014 survey conducted by the Pew Research Center finds that Facebook has the highest concentration of users, capturing 71% of American adult Internet users and 58% of the entire adult population. However, its overall growth has slowed, while other sites continue to see increases in users. The study also broke down key demographic trends and frequency of use for each of the five major social networks: Facebook, Twitter, Instagram, Pinterest and LinkedIn. Data Driven and Digitally Savvy: The Rise of the New Marketing Organization: Forbes Insights and advertising technology company, Turn, surveyed 331 senior executives from a range of industries. Of those executives surveyed, 7 in 10 believe their reliance on data analytics for decision-making will either increase significantly (24%) or somewhat (47%) over the next 3 years. Data-driven marketing is credited with creating competitive advantages in customer loyalty (47%), gaining new customers (43%) and customer satisfaction (42%). Sixty-one percent note a measurable increase in ROI from data-driven marketing campaigns. Instagram 2015 Study: The Most Valuable Instagram Study for Your Business: Iconosquare released the largest Instagram study ever conducted, surveying 16,000 Instagram users, tracking 250 million media, and analyzing 39 billion interactions. The published results include 200+ pages of exclusive analyses, case studies and best practices. Their goal is to help marketers better promote their brand, understand best practices, analyze user engagement and recruit and retain users. How Long Does It Take to Plan Facebook, Twitter Content?: Research by Percolate reveals how long companies plan ahead for their content distribution on Twitter and Facebook...

Gmail Tabs: A Game Plan for Marketers  

Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? If email is a part of your business, you’ll want to pay close attention. In this article I’ll provide a simple 5-step plan that any marketer can use in response to Gmail tabs. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Why should marketers pay attention? Chances are that email plays some role in your marketing. Maybe you email your subscribers when you have a new blog post or newsletter. Perhaps you have some sort of online form (for lead generation or just a simple contact form). Email indeed plays an important role for most businesses. Gmail is auto-filtering all emails for all users. This means your marketing newsletters and emails will get stuck in a slightly hidden folder, no matter what you do. In that very same folder, Gmail is posting unsolicited ads that look like emails. The bottom line with regards to these new Gmail tabs is that you will likely see a drop in your email marketing effectiveness unless you take action. In 2012, there were 425 million Gmail users. That's a huge number! Social Media Examiner has 75,000+ Gmail users. Yes, 34% of our readers subscribe through a Gmail account! There's a pretty good likelihood you have more Gmail users than you realize. What are Gmail tabs? Gmail is rolling out tabs that organize your mail. There are three default tabs: Primary, Social and Promotions (shown below). If you haven't already received this update on Gmail, it will likely come soon. Your emails are likely going into the Promotions tab. Tabs default "on" for all Gmail users unless your subscribers change this setting. If your subscribers don't know how to change it, this is how they will be finding your emails. At the time of this post, not all subscribers have tabs, but it is rolling out very quickly. What are the marketing implications? Gmail is becoming like Facebook. If you use it, you use it by their rules. I'm also concerned by the possibility that other email providers may follow Google's lead. This may be the beginning of the end of email as the one platform you can at least get delivery into. With social media platforms such as Facebook, Twitter and LinkedIn, you can never be sure that your messages get in front of your audience. Email has always been the one way that you could be certain of getting in front of your audience, assuming subscribers gave you permission to send them emails. Will this change with Gmail tabs? I think so. The updates in the Promotions tab reset each time you visit Gmail, meaning it is very easy for a Gmail user to never realize there is mail waiting in the Promotions tab. Other email providers may follow suit. There could come a time when marketers will have to pay to play. Your 5-step plan for dealing with Gmail tabs Here are tips you can move on right now to help educate your Gmail readers. These are all proactive steps we have taken at Social Media Examiner. 1. Make a video educating your Gmail users. First, educate your subscribers by making a video like the one below I made for our audience. httpv://www.youtube.com/watch?v=5Elz_1KQnmA In this video, you'll learn how your readers can make sure your emails show up in their Primary box.

Facebook Instant Articles: How to Get Started  

Have you seen Facebook Instant Articles? Are you curious about how to publish them? To discover how to get started using Facebook Instant Articles, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He's also the host of the Learning With Leslie podcast and the head of training for the Social Media Marketing Society. Leslie explores the benefits and challenges of Facebook Instant Articles. You'll discover what you need to know to get started with this new feature. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Facebook Instant Articles What Are Instant Articles? A relatively new feature, Facebook Instant Articles offers publishers content-hosting directly on Facebook, so users get a better mobile experience. If you're on the Facebook mobile app and you see an article with a lightning bolt at the top right of the open graph image, it's the Facebook Instant Articles version. When you click through to read that content, it loads very quickly because you're not leaving Facebook to go to another website. Listen to the show to learn about some special features you can add to Facebook's Instant Articles. Benefits for Bloggers Facebook has more than 1.65 billion users. Chances are, if you're trying to reach someone, they're on Facebook. One problem Facebook solves with Instant Articles is eliminating slow page-load times. According to a study by Kissmetrics, if a website takes longer than 3 seconds to load, more than 40% of those users will abandon it. Instant Articles makes content available very quickly. Other benefits include great user experience. Leslie adds that some of the interactive elements help the articles really stand out. Since Facebook seems to reward those producers whose content keeps people on Facebook longer, such as live broadcasting, I ask Leslie about Facebook's monetary benefits for those who choose to advertise. Leslie explains that if you use Facebook's Audience Network, you can do a revenue share. You keep 70% of the revenue generated from ad clicks. It's kind of like AdSense within your instant articles. Leslie doesn't see it as a huge benefit, because you can do that on your website with AdSense or other networks. However, Facebook makes it easy to use ads within your instant articles. According to Facebook, as of right now, they're not giving instant articles preferential treatment. However, the Facebook algorithm strives to show people the best content quickly. So, if more people click through to instant articles, Leslie can see the algorithm naturally giving preferential treatment to this content. Plus, Facebook will show content that gets a lot of engagement to more of the people who like your page. Facebook's desire to get users to spend more time on their platform gives content creators a unique opportunity. Leslie says that in the past, if people put up engaging images or videos and others shared them like crazy, they would get additional reach. With this control over content, ads, and links, a business could use that reach to benefit their brand and business, grow an email list, promote products, and more. For instance, put a link to an email opt-in form at the end of an instant article. Leslie believes that smart marketers using Facebook as a primary marketing platform will figure out how to take advantage of the benefits of instant articles to get users into their system. Leslie discusses the difference between Facebook Notes and Instant Articles,

Pinterest Traffic: How to Use Pinterest for More Exposure  

Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He's a Pinterest expert and blogs at MCNG Marketing. Vincent shares how to use Pinterest to drive more traffic to your website. You'll discover reasons why you should use Pinterest in your social media marketing, tips on images and plugins that can boost traffic to your site and provide social proof for your company and what you need to know about Pinterest's smart feed and promoted pins. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Pinterest Traffic How Vincent got started with Pinterest While Vincent has successfully used Twitter and Facebook for his social media clients, he found neither site could drive much traffic to his blog. Curious about Pinterest's rapid early growth, he explored the site and discovered a fair amount of traffic going to his blog from it. That is when he decided it was the site he needed to be on. Vincent has been on Pinterest since its beta stage four years ago and has witnessed how much the platform has changed and evolved since the beginning. Listen to the show to discover the major changes and trends Vincent has witnessed on Pinterest. Reasons to consider Pinterest for your marketing People are naturally drawn to attractive, magazine-quality images. Information can be processed very quickly when it's seen as an image or picture. Pinterest makes it possible to leverage beautiful, shareable images to drive more traffic to your site. You'll hear Vincent describe how to lay out your images to get the most impact and reach from Pinterest. Pinterest is also a powerful way for users to discover things they might not have expected to find. It's become a visual search engine for products and can link items together based on how they've been previously pinned or searched. Vincent shares how many people bypass Google and go directly to Pinterest to search for products and lifestyle topics because the content is curated by actual users and the results tend to be high quality. Listen to the show to find out how Pinterest's visual recognition engine links related products to be searched and discovered. The biggest mistakes people make on Pinterest The biggest mistake businesses make on Pinterest is neglecting to redirect the source of a pin back to their site. The source is the URL where you want users to be directed when they click on your pin. You could potentially get hundreds of pins and repins on your image, but you lose the opportunity to grow your blog with Pinterest if you don't link directly to your site as the source of the pin. Listen to the show to learn how to edit your image to redirect where you would like your pins to point users. The Pinterest smart feed and what marketers need to know about it The Pinterest smart feed is a new algorithm based on the quality of the pin, the quality of the pin's source (blog or website) and relevance of pins. Each factor is measured based on the number of users who link to the specific pin or the source. High-quality images and the most popular sources are given preferential treatment on Pinterest's feed. It also boosts pins from people you follow and will suggest related pins based on what's pinned...

Don Tony And Kevin Castle Show 01/20/2014 (Wrestling-News.com)  


RUNNING TIME: 1 HOURS 42 MINUTES

Hosted by Don Tony and Kevin Castle

COMING SOON, WE WILL BE AIRING ON IHEARTRADIO. STAY TUNED!

The Don Tony and Kevin Castle Show is available on many platforms including STITCHER, ANDROID, IPHONE, IPAD, IPOD TOUCH, & KINDLE!

CLICK HERE FOR IPHONE, IPAD, & IPOD TOUCH USERS.

CLICK HERE FOR ANDROID USERS

CLICK HERE FOR STITCHER USERS

CLICK HERE FOR SPREAKER USERS   NEW!

CLICK HERE FOR USTREAM USERS TO LISTEN LIVE (NEW)

WE AIR LIVE EVERY MONDAY NIGHT AT 11:15PM EST FOLLOWING WWE RAW.
CLICK HERE TO LISTEN LIVE. MANY DIFFERENT LISTENING FORMATS TO CHOOSE FROM.

And remember everyone, JOIN OUR FACEBOOK PAGE: https://www.facebook.com/groups/DTKCShow

UPDATE AND BOOKMARK YOUR LINKS NOW!

-----------------------

** If you prefer to listen to us via telephone: You can call 631-964-6630 to hear our most recent episode and as always, its FREE! **

RIGHT CLICK AND SAVE to download 01/20/2014 episode now.

CLICK HERE to listen to the 01/20/2014 episode online.

-----------------------

Another must hear episode. Lots of WWE, TNA discussion, Pop Culture, Entertainment, plus your chat room, emails, Facebook questions, and much more!

WARNING: STRONG LANGUAGE AND CONTENT. IF UNDER 18, GET YOUR PARENTS PERMISSION BEFORE DOWNLOADING.

Enjoy!

Thank you to everyone who enjoys what we do. If you have never listened to the show, check it out and see why our show now receives over 70,000 downloads weekly and over two million downloads annually!

Don Tony And Kevin Castle Show 01/13/2014 (Wrestling-News.com)  


RUNNING TIME: 1 HOURS 44 MINUTES

Hosted by Don Tony and Kevin Castle

COMING SOON, WE WILL BE AIRING ON IHEARTRADIO. STAY TUNED!

The Don Tony and Kevin Castle Show is available on many platforms including STITCHER, ANDROID, IPHONE, IPAD, IPOD TOUCH, & KINDLE!

CLICK HERE FOR IPHONE, IPAD, & IPOD TOUCH USERS.

CLICK HERE FOR ANDROID USERS

CLICK HERE FOR STITCHER USERS

CLICK HERE FOR SPREAKER USERS   NEW!

CLICK HERE FOR USTREAM USERS TO LISTEN LIVE (NEW)

WE AIR LIVE EVERY MONDAY NIGHT AT 11:15PM EST FOLLOWING WWE RAW.
CLICK HERE TO LISTEN LIVE. MANY DIFFERENT LISTENING FORMATS TO CHOOSE FROM.

And remember everyone, JOIN OUR FACEBOOK PAGE: https://www.facebook.com/groups/DTKCShow

UPDATE AND BOOKMARK YOUR LINKS NOW!

-----------------------

** If you prefer to listen to us via telephone: You can call 631-964-6630 to hear our most recent episode and as always, its FREE! **

RIGHT CLICK AND SAVE to download 01/13/2014 episode now.

CLICK HERE to listen to the 01/13/2014 episode online.

-----------------------

Another must hear episode. Lots of WWE, TNA discussion, Pop Culture, Entertainment, plus your chat room, emails, Facebook questions, and much more!

WARNING: STRONG LANGUAGE AND CONTENT. IF UNDER 18, GET YOUR PARENTS PERMISSION BEFORE DOWNLOADING.

Enjoy!

Thank you to everyone who enjoys what we do. If you have never listened to the show, check it out and see why our show now receives over 70,000 downloads weekly and over two million downloads annually!

Mobilizing Your Website: What You Need to Know  

Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? To learn about the opportunities available in the mobile marketing world, I interview Greg Hickman for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The Mobile Mixed Podcast. Greg advises big brands on mobile marketing, including AT&T, Electronic Arts, Cabelas and Sony Pictures. Greg shares what businesses should do to make their mobile experience more user-friendly. You'll learn about the best tools available to build your own mobile site and how to discover the kind of devices people are using to visit your site. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, or Stitcher. Here are some of the things you'll discover in this show: Mobilizing Your Website Why it's important for businesses to think about the unique needs of mobile users Greg shares why you have to think where your customer or audience is coming from. The way we consume content today—whether it be email, social, using search or listening to podcasts—is mainly through a mobile device. The first entry point to you, your business or brand is more likely to be a mobile phone. You want the customers' experience to be very friendly and optimized to whatever device they are on. Around 53% of the US population has a smartphone. You'll discover why Greg believes email is overlooked when it comes to mobile. Listen to the show to find out why Greg believes mobile email is an opportunity for marketers. How to find out if mobile users are coming to your website Greg recommends that the first thing you should do is look at analysis software such as Google Analytics. It will show you how many people in your current audience are coming to your site from a mobile device. It will also break out the numbers by specific device. You'll probably discover that 20-50% of the overall visits to your site are coming from a mobile device. Secondly, depending on your email service provider, some will offer insights into how many of the email opens are coming from mobile. You'll find out why this is a good indicator if you're a big emailer. Greg shares how you can look to see from a social perspective if people engage with you from a mobile device on Twitter or Facebook. You'll hear how many people visited Social Media Examiner over the last 30 days via a mobile device. Listen to the show to find out why MillerCoors launched Android-specific solutions for their audience. Why we need to think differently about tablet users versus mobile phone users There's a lot of misconception about how people use their smartphones. Greg recently read a study where 68% of smartphone usage is from home. Mobile doesn't necessarily mean on the go. You have to look at your own customers and brand and see where they are interacting with you to help determine how much it's going to affect you. Greg believes with the tablet experience, you will start to see more usage in the evening hours. People use them as a second screen experience while sitting on the couch in front of the TV. Google Analytics helps you see the time of day people are hitting your site with their specific devices. You might then correlate that to the likelihood of people sitting on the couch. Listen to the show to find out how the older generation is adopting tablet devices. Where marketers should start when it comes to making a site ...

MacVoices #17073: Road to Macstock - David Ginsburg on Being Efficient with iOS  

The Road to Macstock 2017 takes us to David Ginsburg of the Suburban Chicago Apple Users. David’s topic will be, "iOS: What you can do to be more organized and efficient in your life”, something everyone can benefit from. As iOS has become more powerful, many users miss features and options that would make it even more valuable. David outlines some of the things he will cover, how they apply to all iOS devices , and his views on the current crop of iPads.

Today’s edition of MacVoices is sponsored by Blue Apron, where you get fresh ingredients and recipes delivered to your door so you can fix delicious meals for your family. Get cooking and get three free meals (including free shipping) by visiting BlueApron.com/MacVoices.

Show Notes:

Chuck Joiner is the producer and host of MacVoices. You can catch up with what he's doing on Twitter, Facebook, Google+ and LinkedIn.

Subscribe to the show:

iTunes: - Audio in iTunes - Video in iTunes - HD Video in iTunes

Subscribe manually via iTunes or any podcatcher:

 - Audio: http://www.macvoices.com/rss/macvoicesrss
 - Video: http://www.macvoices.com/rss/macvoicesvideorss


Guests:

David Ginsburg is the President of the Suburban Chicago Apple Users Group, and is an IT professional supporting Mac, iOS and Windows users. Find and follow him on Twitter as @daveg65

CultCast #258 - MacBook Pro w/TouchBar: the good, the bad, the ugly  
This week: the reviews are in! We’ll tell you what praises and complaints reviewers have about new MacBook Pro with Touch Bar.  Plus: the one Touch Bar feature you’ll absolutely covet; why the new “Designed by Apple in California” book is an artifact Apple fans will love; Apple quietly rebuilds a library of their gadgets long past; how to get the best Black Friday deals; and Buster reviews the hawt new Mavic Pro drone by DJI, then crashes it into a cliff.    This episode supported by
  Harry’s super-sharp, German-made razors ship free right to your door and for way less than the drugstore razors. Get a free trial set at Harrys.com and score free post shave balm with code CultCast at checkout.

 

Might Tees’ artful Steve Jobs, Woz, Apple, Star Trek, and Star Wars tees are worn Will Wheaton, LeVar Burton, co-founders at Bad Robot, Chris Hardwick, Veronica Belmont, and even Steve Wozniak himself.  And without Might Tees, there’d be no CultCast, as Leander and Erfon would never have met.  Grab a piece of CultCast history!  While supplies last, get 60% off any order at MightTees.com and use code CultCast at checkout.

CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can get 20% off your order with code JETBLACK at CultCloth.co.   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney   MacBook Pro reviews roundup: Promising, not groundbreaking https://www.cultofmac.com/453848/macbook-pro-review-roundup-promising-not-groundbreaking/ So what do the early reviews make of Apple’s new pro laptop? In a nutshell, that it’s futuristic, but maybe not an entirely successful device for present-day users. Wired: The new MacBook Pro is a terrific laptop and, like the super-skinny MacBook, a clear indication of where most of the computing world is going. But comes with growing pains Techcrunch: The less celebrated spec bumps are what make the new Pro a worthy upgrade. Better processors, more storage, a brighter display and better speakers are all wrapped up in a sleeker and lighter package than before… The Touch Bar feels like a nice bonus for the time being. ArsTechnica‘s Andrew Cunningham writes, “The more I use the Touch Bar, the more I become convinced of its potential utility” — although a lot of its ability to replace the old function buttons remains hypothetical for now.” Industry-leading storage performance. Touchbar get 1.3Gbps WiFI (like 2015 model) instead of 867Mbps. Walt Mossberg describes the Touch Bar as having “potential, but it’s not magic.” ARS: CPU performance increases by an amount that’s roughly proportionate to the 200MHz maximum clock speed increase, and GPU performance increases by around 10 percent. It’s not nothing... WSJ:  “it’s a dongle nightmare.” The SD card slot is particularly missed. WSJ: A Touch Bar, Touch ID and new design are tempting, but you’ll get the same performance and battery with the older model… So how do you decide? Do you invest in the present—the “old” MacBook Pro with performance, good-enough portability, a keyboard to cherish and lots of ports? Or do you invest in the future—a beautiful, highly portable machine with new tricks? Or maybe you do what I’m doing: Stare down at your three-year-old laptop and wonder if you can tough it out another year or two while this sorts itself out.   MacBook Pro Touch Bar lets users skip through YouTube ads http://www.cultofmac.com/454274/macbook-pro-youtube/ First spotted by users on Reddit, at present the fancy new Touch Bar lets users scrub through otherwise unskippable ads so you can start watching videos straight away. “In Safari, the touchbar [sic] will pop up a scrubbing control whenever a video begins to play,” Redditor RomansFiveEight writes. “Amazingly, you can use that to scrub THROUGH an ad, even a non-skippable 30 second pre-roll ad; and begin your video right away!”   Apple chronicles 20 years of iconic design in pricey new book http://www.cultofmac.com/454027/apple-chronicles-20-years-iconic-design-pricey-new-book/ Apple has announced that it will be debuting a new hardbound book, entitled “Designed by Apple in California,” chronicling 20 years of its groundbreaking designs — boasting 450 photographs of past and present Apple products.
Tech News Today 1616: The Note 7 Fire Sale  

Hosts: Megan Morrone, Jason Howell

Guests: Jim Dalrymple, Kerry Flynn

Jason Howell and Megan Morrone talk about Samsung, Yahoo, Twitter, and Facebook at Work. Samsung says it will stop all sales of its Galaxy Note 7 and asks all carriers and other sellers to do the same. Yahoo has been under the microscope lately, with report after negative report rolling in showing the insecurity of the service. Now some users are reporting that Yahoo is making it difficult for users to leave its free email service. Apple and Samsung are headed to the Supreme Court to decide once and for all exactly what a design patent is worth. Tomorrow (Tuesday October 11th) marks the day that the two giants will argue just how much of the 399 million dollar patent infringement suit Samsung will have to pay for copying Apple's design. All it takes is a weekend to take the wind out of Twitter’s buyout sails. We heard late last week that Google and Disney were not interested in making a bid after all, and that took a hit on Twitter’s stock value today with a 14% drop as a result. Salesforce is actively re-evaluating its interest based on the volatility of the stock, while reportedly considering a low ball bid based on the lack of bidders and poor stock performance. Ultimately, it looks as if Twitter might have to ride the ship alone after all. Ars Technica reports that new guidelines in the UK will seek harsher punishments for certain kinds of online trolling, including doxxing, virtual mobbing, nasty images, fake social media profiles, and more. Finally, a new company wants to replace the parking boot with a Barnacle.

Jim Dalrymple from Loop Insight talks about Apple's issues with the developer of a Mac app called Dash. On his blog, Kapeli says his app was removed with no warning. Apple says it's been working with the developer who has posted nearly 1,000 fraudulent reviews across two accounts and 25 apps.Kelly Flynn from Mashable talks about Facebook's new Workplace. Facebook already has more than 1.6 billion normal users, and now it wants business users too. Today is the official launch of Workplace, known during its beta as Facebook for Work. We discuss what you can and can't do with Workplace, and what companies might do with the data they collect from employees who use the service.Download or subscribe to this show at https://twit.tv/shows/tech-news-today.

Thanks to CacheFly for the bandwidth for this show.

TNT 1616: The Note 7 Fire Sale  

Hosts: Megan Morrone, Jason Howell

Guests: Jim Dalrymple, Kerry Flynn

Jason Howell and Megan Morrone talk about Samsung, Yahoo, Twitter, and Facebook at Work. Samsung says it will stop all sales of its Galaxy Note 7 and asks all carriers and other sellers to do the same. Yahoo has been under the microscope lately, with report after negative report rolling in showing the insecurity of the service. Now some users are reporting that Yahoo is making it difficult for users to leave its free email service. Apple and Samsung are headed to the Supreme Court to decide once and for all exactly what a design patent is worth. Tomorrow (Tuesday October 11th) marks the day that the two giants will argue just how much of the 399 million dollar patent infringement suit Samsung will have to pay for copying Apple's design. All it takes is a weekend to take the wind out of Twitter’s buyout sails. We heard late last week that Google and Disney were not interested in making a bid after all, and that took a hit on Twitter’s stock value today with a 14% drop as a result. Salesforce is actively re-evaluating its interest based on the volatility of the stock, while reportedly considering a low ball bid based on the lack of bidders and poor stock performance. Ultimately, it looks as if Twitter might have to ride the ship alone after all. Ars Technica reports that new guidelines in the UK will seek harsher punishments for certain kinds of online trolling, including doxxing, virtual mobbing, nasty images, fake social media profiles, and more. Finally, a new company wants to replace the parking boot with a Barnacle.

Jim Dalrymple from Loop Insight talks about Apple's issues with the developer of a Mac app called Dash. On his blog, Kapeli says his app was removed with no warning. Apple says it's been working with the developer who has posted nearly 1,000 fraudulent reviews across two accounts and 25 apps.Kelly Flynn from Mashable talks about Facebook's new Workplace. Facebook already has more than 1.6 billion normal users, and now it wants business users too. Today is the official launch of Workplace, known during its beta as Facebook for Work. We discuss what you can and can't do with Workplace, and what companies might do with the data they collect from employees who use the service.Download or subscribe to this show at https://twit.tv/shows/tech-news-today.

Thanks to CacheFly for the bandwidth for this show.

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