#44: 2018 Instagram Tips & An Exclusive Interview with Viv ConwayAce The Gram add
You hear her voice every week but never before have you heard Viv Conway's Instagram story!
Viv Founded Vivid Sportswear & Ace the Gram & has had over 4 years of experience mastering Instagram.
Viv has built multiple client accounts to over 30k and has worked with brands all over the world.
This is the exclusive interview featuring Viv and her journey with Instagram. Viv talks about what drives her, how Ace the Gram works and her tips for business owners.
[1.05] Introduction to today's episode with Viv
[1.25] Viv has had over 4 years of Instagram experience, she has run a sportswear brand, built multiple Instagram accounts for brands and is the co-founder of Ace the Gram
[2.55] The impact Instagram has had on Viv's life and what it has meant for her businesses and her life
[3.30] The key changes Viv has noticed over the years of using Instagram for marketing and business
[5.15] The key things that are working on Instagram in 2018
[5.53] What makes Instagram Viv's favourite platform to use for marketing purposes
[8.20] How Viv has learned to 'game-ify' things and the pattern this has had in her life
[10.00] What Viv studied at University and why she chose this degree
[11.11] How Viv continues to grow and find challenges
[12.00] Why Viv decided to do an Ironman and her Ironman journey
[14.30] The part that naps play in Viv's life
[14.44] What drives Viv to keep challenging herself and do all the things she is involved in
[16.40] What people/books motivate Viv
Read- The Big Leap by Gay Hendricks
[18.12] What lessons has Viv learned from being self-employed for a year
[21.46] Tash and Viv on their 'work wifeship'
[22.20] What is the big picture plan for Viv
[23.02] How Viv's entrepreneurship journey started
[23.35] Viv's financial mindset
[25.30] The difference between Viv starting Vivid Sportswear at University and her co-founding Ace the Gram
[27.01] Viv's favourite thing about her owning her own business
[26.13] Viv's advice for anyone starting a business
[31.52] Misconceptions people have about Viv
[34.13] The role of 'partying' in Viv's life
Closing notes: Read 'The Big Leap' by Gay Hendricks
To contact Viv or Tash find them on Instagram
Follow @acethegrampodcast on Instagram
#43: 5 Instagram Mistakes You Could Be MakingAce The Gram add
The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them.
As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account.
In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram.
Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not.
[3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you?
[7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations.
[8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide.
[9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account
[11.36] The changes in user behaviour and what that means when it comes to measuring Instagram success
[14.00] How to choose the right influencer for your brand/account and why it's important
[16.50] How to create great content and why it's detrimental to your brand to post average content
[19.48] Why @art_green is a good example of a person who puts out good content even though he's not a 'content creator'
[20.16] The 5 points wrap up
[22.00] Contact us at @tastefullytash @vivconway_ for your ideas on what you want in our second podcast episode of the week
Follow us at @acethegrampodcast on Instagram
#42: The Secrets To Growing LadBible & Inside Tips For Effective Influencer MarketingAce The Gram add
Learn how Instagram expert Tim Hyde helped grow today's iconic social media accounts such as TheLadBible.
Tim also chats about the new tool he has helped develop called Trufan which aggregates your most engaged and influential Instagram followers.
Tim has run influencer campaigns for Apple, Spotify, Boohoo, has worked at Social Chain and is experienced and knowledgeable about social media.
[0.45] How Tim got involved in The Lad Bible, launching Call of Duty etc
[1.45] Tim's background of wanting to be a journalist and his journey to working in social media
[3.30] How the strategy for big campaigns work e.g. launching Call of Duty
[4.46] How Instagram fits into the marketing mix for campaigns and the weight Instagram has in this mix
[7.50] Some of the things Tim takes into consideration when choosing influencers for influencer marketing for campaigns
[10.10] The different ways to work with influencers and which one is most effective for ROI
[11.45] Tim's top tip for small businesses wanting to start using influencer marketing
[13.30] Trufan https://www.trufan.io/ and how it can help you grow your personal or business Instagram account
[15.30] To find Trufan find it on Instagram at @trufan.io or check out the above website
[16.00] The biggest benefits of using Trufan
[18.03] The journey to creating Trufan and the hurdles to making it what it is now
[18.55] From growing LadBibe and Sporf etc, Tim shares his top tips for how to grow on social media nowadays
[20.56] Tim's advice for aspiring influencers and how they can position themselves to be a great option for brands to want to work with them
[23.00] Tim's advice for advertising on Instagram
To find out more about Tim check out:
To find out more about Tash and Viv check out
#41: Using Instagram To Grow A Small BusinessAce The Gram add
Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform.
@hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram).
Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram
[1.55] Why Jo started Hello and Cookie
[4.49] How Jo continues to innovate and the importance of knowing your target market
[7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service
[8.00] know your target market don't get lost trying to please everyone.
[10.05] looking at other peoples account objectively to see what you can improve on your own account.
[10.35] main ways to grow her account
[11.36] process for influencer marketing techniques starting small and now going to bigger accounts.
[13.04] 400 followers overnight with a giveaway.
[13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not.
[15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited.
[16.58] How to optimize your chances of carrying out the best giveaway
[17.59] The detailed run-through of how to go about running a successful giveaway with another company
[20.34] Why Jo only works with most influencers once
[20.51] How Jo ensures she converts the traffic she gets from Instagram
[23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting
[24.30] Jo's top tips for starting out on Instagram and her business tips
[32.10] Why Jo stopped posting for a while on Instagram and why
To find out more about Jo visit @hello_and_cookie on Instagram
To find out more about Viv and Tash visit:
#40: Instagram Content Creation ShortcutsAce The Gram add
Have trouble coming up with content for the gram?
Learn all the content creation shortcuts to make content creation easy.
1. Product Photography
Shoot in natural light and reflect back light with white paper
VSCO -photo editing
Scopio -photo app
Snapseed -photo editing
Facetune -photo editing
3. Send product to micro influencers who shoot good content
4. Unsplash for free high quality content
5. Canva for graphics/design
6. Canva on iPhone for story templates
7. Discounts at cafes/service for people to post your product
For more on Viv and Tash visit us on Instagram
#39: DJ Tigerlily - Becoming One Of Australia's Top DJ'sAce The Gram add
Whether you know her from her rainbow hair or her popular EDM music, this episode is an in-depth chat with the amazing Dara Hayes aka DJ TIgerlily.
As well as being one of Australias top DJs, Dara is a social media personality. She has over 600k followers on Instagram and has built a loyal online community.
Dara shares her Instagram tips for artists/musicians and entrepreneurs and talks about how she built her community.
This episode is sponsored by ADHOC- Digital Marketing Coaches.
ADHOC specialise in one to one coaching. They offer Google Ads programme with LinkedIn coming soon. ADHOC are perfect for those who want one to one personalised coaching.
[2.27] When and why Dara started her DJ Tigerlily Instagram account
[4.02] How Instagram falls into the marketing mix for Dara and the impact social media has on her career
[6.20] Why Instagram is the most powerful social media platform for artists and how to use it to connect to fans/audiences
[7.06] Dara’s advice to other artists to optimise Instagram for their career
[10.42] How Dara’s hair had an impact on her career and it’s impact on her online presence
[12.30] How Dara balances a social media career and staying grounded
[15.08] To find Dara’s new Instagram account it's @our.soul.purpose
[16.02] Dara’s new podcast Our Soul Podcast is available on any podcast app - her music podcast is Team Tiger Radio
[17.00] How Dara makes her creative Instagram stories
[17.45] The ‘door doof/boom boom’ stories
[18.16] Creative ways to promote podcasts
[19.30] Rich Roll and how he grows his podcast
[20.37] The key changes Dara have noticed in using Instagram in the past to how she uses Instagram now
[21.20] Why Dara has diversified her Instagram accounts and split them into her different interests
[23.38] How personal content is performing on Instagram versus professional produced content
[24.52] What is next for Dara and what her vision is for the future
[25.55] Dara’s passion for animals
[27.23] Dara’s NZ animal farm trip
[28.30] Dara’s future planning
[29.21] What podcasts does Dara listen to?Rich Roll, The Healthy Hustlers, ATP Project, Plant Proof, Dr Kyle, Shameless
[31.50] The importance of varied interests and how to keep your passion alive
[33.20] The importance of hiring
[33.37] To find Dara:
Spotify: DJ Tigerlily
New Instagram @our.soul.purpose
#38: Working With Taylor Swift & Growing A Million Followers in 30 daysAce The Gram add
Brendan Kane talks about how he build an audience of over 1 million followers in 30 days.
Brendan is an expert at building audiences and has worked with celebrities such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham etc.
More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients.
Brendan shares his knowledge on audience growth, e-commerce sales, and personal branding.
This episode is bought to you by ADHOC- Facebook marketing experts.
To get more information on ADHOC’s latest Google Adwords Accelerate Program or on ADHOC’s Facebook advertising services check out www.adhoc.help
[1.49] How Brendan build 100M followers in 30 days
[3.05] How Brendan creates his own high performing content
[4.15] Whether there is a difference in growing a personal brand or business
[4.31] How Brendan built tech platforms for Taylor Swift and what it was like working with her
[5.30] The best approach to build a brand profile on social media and how to use influencers/ambassadors
[7.05] How authentic Taylor Swift is
[7.54] How celebrities have to approach social media compared to the normal user
[9.48] How you know what type of content to start testing with for your account
[11.25] How to start small to not risk too much investment in the testing phase
[12.49] How to run content testing on Instagram
[13.50] The three testing techniques Brendan uses for social media content
[14.49] Testing content on 3rd party channels
[15.16] How to go about getting posted on other peoples channels
[15.45] Find out which channels share content that has an audience that is relevant to you - solidify relationships and reach out about them sharing your content on their channels
[18.03] How to actually reach out to channels to feature your content
[19.25] Should you use a lead magnet to drive Instagram traffic
[20.50] How Brendan helped Taylor Swift hit her first million dollar month and e-commerce and his e-commerce tips
[22.20] How Taylor Swift initially build her audience
[23.33] When you are being featured on influencers accounts -what’s the best way to be featured
[25.45] How you can stand out now as a small business
[27.27] Direct message ‘Brendankane' on Instagram or email email@example.com for the link for Brendan’s report for how to grow and test hook points and headlines
[29.13] www.onemillionfollowers.com to find out how Brendan grew 100 million followers in 30 days. In the book he also includes his friends strategies and techniques for growth
[32.19] Brendan’s number one Instagram growth tip
To connect with Brendan visit him on Instagram @BrendanKane
Email firstname.lastname@example.org or order his book at www.onemillionfollowers.com
To get on the waitlist for Viv and Tash’s new Insta Growth Membership group where you can grow your Instagram on a budget - go to www.acethegram.com/waitlist
To connect with Viv and Tash on Instagram visit:
Tash - @tastefullytash
#37: How User Behaviour Is Changing On Instagram & What That Means For YouAce The Gram add
How User Behaviour Is Changing On Instagram and What That Means For You
In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to.
We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm.
This episode is sponsored by ADHOC- Google Adwords Accelerate Program
To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate
[1.09] How behaviour on Instagram is changing
[1.40] How this topic came to be and why people are using the platform differently now to the way they used to
[2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business
[4.18] How to find your profile visits
[5.41] The five key ways to make an impact on Instagram
[5.46] How to utalise UGC (user generated content) for social proofing
[8.45] How to get the ball rolling on getting people to repost you
[9.55] Using IG stories to boost your brand - examples (Kayla @tribeskincare)
[10.51] How to use IG story highlights to push aspects of your business you want your audience to know
[11.45] Why you should do FAQ’s as a story highlight
[13.37] Announcement for Ace the Gram Membership Group
acethegram.com/waitlist for more
[16.39] Clarity of your message and determining your brand voice on Instagram
[18.05] @frank_bod as an example of a brand with a good ‘brand voice’
[19.25] How to create a brand voice avatar
[20.25] @Luckyluckynoodle and how they create a strong brand voice
[21.32] To have a live consult on the Ace the Gram podcast - www.acethegram.com/waitlist
[22.44] Summary of how Instagram user behaviour is changing
For more on Tash and Viv visit www.acethegram.com
Or check out Viv and Tash on Instagram
Viv - @vivconway_
#36: Flipping The Traditional Influencer Marketing TechniquesAce The Gram add
Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.
Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.
Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties.
[1.18] Introduction to Anthony Svirskis
[1.53] What is the purpose of the ‘Tribe’ platform
[2.20] The background of how Tribe came about
[5.05] How someone can use Tribe as a brand or as a creator
[5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space
[9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship
[12.06] What brands are using the platform and how big companies need to be to start using influencer marketing
[13.04] The key characteristics of a successful influencer marketing branded campaign
[18.07] The rates you should be charging as an influencer (Aus based)
[21.20] How influencer rates are determined
[22.25] Where influencer marketing is headed
[24.42] Advice for small business owners using influencer marketing
[29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer
Links to Tribe platform: https://www.tribegroup.co/
Below is the standard 'rates' card for influencers when charging brands.
#35: Jane Lu - Failed Startup To Marketing Millionaire PowerhouseAce The Gram add
Jane Lu left her career in corporate finance to start her second startup Showpo.
Showpo has never received funding, it makes over 30M per year, has over 2.9M followers across Instagram & Facebook and was named online retailer of the year.
In this Ace the Gram podcast episode, Jane gives us the inside secrets on her Showpo journey and how she grew it to where it is today.
Jane also shares her best Instagram and social media tips.
[2.45] How and why did Jane start Showpo
[3.50] Jane’s first business and why it didn’t work
[4.25] The role of Instagram in Showpo
[6.07] How Jane initially grew the Showpo account
[7.00] Jane’s Instagram tips for fashion brands
[8.13] Why you don’t need a fancy camera to have a successful Instagram
[8.44] Why Jane’s personal Instagram account is called @thelazyceo
[9.50] Why Jane thinks Showpo has grown so fast
[11.33] Why raving to Skrillex in Miami was a pivotal moment in Showpo’s growth
[12.19] What role Jane now plays in Showpo and how she balances the social media
[13.15] Why Showpo started their Youtube channel and the platforms they use for marketing
[16:00] Why social media is so important in advertising and building trust
[17.32] Why Jane started her personal brand and the pros and cons of having a strong personal brand
[20.00] Jane’s FB Group “Like Minded Bit*ches Drinking Wine
[20.40] Why Jane decided to do a public apology for Showpo
[22.30] How you can be authentic on social media as a business
[23.45] What’s next for Showpo
[25.50] Where Jane gets her inspiration
[26.48] How Jane gets her inspiration
[27.02] Jane’s advice for a small biz/influencer for using Instagram
For more on Jane check out:
For more on hosts Tash & Viv check out:
#34: How To Grow & Monetise Your Personal Brand On InstagramAce The Gram add
Personal branding is an increasingly hot topic.
This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand.
[1.25] Introduction to personal branding
[4.15] Examples of personal branding - being the face of a business
Kayla from Tribe Skincare
[5.12] How Jane- the creator of Showpo has created her personal brand
[5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business
[7.09] Why Tim Ferriss is a strong personal brand
[7.50] Pros to having a personal brand
[8.15] How personal branding has helped @realradfood’s business
[8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes
[9.25] How you create value and get the ball moving on your personal brand
[9.48] Why it’s important to determine the value you’re creating for your audience
[11:05] @allaboutannieblog personal brand about Endometriosis
[12.00] Cons about personal branding
[12.39] Tony Robbins and his personal branding strategy
[13.15] How a scandal can affect your personal brand & your linked businesses
[13.48] Elon Musk’s personal brand pros and cons
[14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal
[16.20] Why YouTubers are such effective examples of personal brands and the influence they can have
[17.22] How to monetise a personal brand
[17.58] How Tash monetised @tastefullytash
[19.50] Strategies to monetise a personal branded account
[20.17] How affiliate sales work
[20.29] @theskinnyconfidential and how she uses affiliate sales
[21.42] @thefitfoodieblog and how she has created a service from having a personal brand
[22.48] Recap: Products, services, collaborations, affiliation sales
[23.03] How to grow your personal brand
[24.05] How travel influencers/photographers use collaboration for growth
[26.57] The common thread amongst successful personal brands
To get in touch with Viv and Tash follow them on Instagram
Tash - @tastefullytash
Viv - @vivconway_
#33: Achieve The Impossible On Instagram With Peter BoneAce The Gram add
Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers.
Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients.
[1.30] Intro to Pete Bone
[2.25] Why and when Pete started his account @achievetheimpossible
[3.45] How Pete decided to start an inspirational quote page
[4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach
[6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers
[7.18] Pete’s early commenting and engaging formula to grow his account
[11.23] What hitting 10k meant for connecting to other Instagram accounts
[11.46] @thinkgrowprosper is mentioned
[14.50] Why Pete built a personal brand and how it was different to building his brand
[17.53] Pete mentions the Ace the Gram podcast episode with Tobi Pearce - CEO of Sweat
[19.48] Why it’s not always numbers that matter on Instagram and the importance of what you’re posting
[23.11] How Instagram connected Pete with Lewis Howes
[24.12] The coolest thing that has happened to Pete because of Instagram
[31.00] How Pete is funding his Achieve the Impossible life
[35.35] How to get the most out of Instagram coaching
[36.50] Pete’s 4 action points for you to grow your Instagram following & engagementKnow your ideal follower Connect on a deeper level ACC - Post authentic, credible, consistent content Know your passion and know your purpose
Personal Account: https://www.instagram.com/peterjbone/?hl=en
More about Hosts Tash and Viv:
Tash Instagram: @tastefullytash
Viv Instagram: @vivconway_
#32: How To Break Your Instagram Plateau & Boost Your Following/EngagementAce The Gram add
There’s nothing more demoralizing than putting in time, energy and resources into your Instagram and not seeing the results of the hard work you’re putting in.
This episode with hosts Tash and Viv gives you four actionable steps to take right now to break your Instagram plateau and amp up your following and engagement.
[3.00] How to engage like crazy to get give the algorithm a zap
[4.00] The power of replying to stories
[5.27] The actual number of stories you need to engage with to make an impact
[6.29] How to be a ‘lover’ not a ‘lurker’ on Instagram
[6.56] How to use 'call to actions’ (CTA’s) in your captions
[7.44] How to stay authentic in your captions
[8.15] Why it’s important to reply to comments
[9.19] The truth about what people actually care about
[11.00] How to get comments and answers to your CTA's
[11.37] How to post when your followers are ready to engage on Instagram
[12.32] The app mentioned is called ‘Prime” (available on Apple)
[13.00] How to use logic to know when to post on Instagram for your account
[13.50] How company’s can use their product/service knowledge to know when they should be posting
[14.55] The ideal way to run an Instagram giveaway
[15.14] ACE = Attract, Collaborate, Ease of Entry for running the ideal giveaway
[16.44] How ‘Bambi Boutique’ uses giveaways to grow their Instagram
[19.22] The lowdown on if loop giveaways still a good way to grow your Instagram
[20.55] Example of the ideal Instagram giveaway
[22.51] Extra tip to boost your Instagram giveaway
[24.23] Review of the 4 points of the podcast
Tasha’s Instagram: https://www.instagram.com/tastefullytash/?hl=en
Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en
#31: Sweat- How Tobi Pearce And Kayla Itsines Built The Largest Female Fitness Community In The WorldAce The Gram add
@Tobi_pearce is the CEO of Sweat and the fiance to female fitness sensation Kayla Itsines. Along with Kayla, Tobi has built the largest female fitness community in the world. Tobi talks to us about how he built their fitness empire and his tips for using Instagram for marketing. Show Notes: [1.40] Where Tobi would be without Instagram [2.20] How Tobi & Kayla got started and the background on their journey [4.00] Why Kayla and Tobi created BBG (bikini body guide) [4.45] The turning point for the business [5.55] Why Tobi thinks their fitness companies succeed over other fitness companies [7.34] How Tobi and Kayla created such a high quality product [8.15] The part 'before and after' pictures play in the business [9.30] The importance of qualitative feedback [11.00] How Sweat encourage building their communities [12.32] The mistakes Tobi sees other companies making on social media [14.40] Why going deeper with your audience is more important than wider [14.50] The impact of Instagram's changes to the way Tobi uses the platform [16.50] The consistency to how Kayla’s Instagram grew to 10 million followers [17.20] How Instagram fits into the business’s marketing mix [19.15] Tobi’s thoughts on running an online business vs running a traditional business [20.28] Tobi’s tips for other brands wanting to use Instagram [22.20] How Tobi and Kayla stay ‘ahead of the game’ in their industry [25.30] What’s next for Sweat & the future Links: Tobi Pearce Instagram: https://www.instagram.com/tobi_pearce/?hl=en Kayla Itsines Instagram: https://www.instagram.com/kayla_itsines/?hl=en Sweat Instagram: https://www.instagram.com/SWEAT/?hl=en Sweat Website: https://www.sweat.com/ Tash's Instagram: https://www.instagram.com/tastefullytash/?hl=en Viv’s Instagram: https://www.instagram.com/vivconway_/?hl=en
#30: Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class ContentAce The Gram add
Forbes '30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content Sam Stuchbury, the Kiwi creative director and founder at https://motionsickness.co.nz/ shares his secrets to creating and producing world class social media content. Sam covers: The process from how to come up with a great idea to executing it The lowdown on Generation Z and why they’re important to the future of marketing and social media The top things to avoid in social media content/ads Shownotes: [2.02] Why creative is important [2.55] How you create an ad that both performs but is interesting to the viewer [3.50] NZ Avocado and the strategy behind their content [4.50] Where ideas come from and how Sam’s advice for how he comes up with the best ideas [6.00] What ideas haven’t worked [6.30] Why testing is important [7.15] How and why to change content to suit each social platform [8.30] Sam's thoughts on Youtube and the future of ‘long form’ content [9.35] The Scapegrace campaign and content: https://motionsickness.co.nz/work.php#scapegrace [11.30] The start to finish process for a content campaign [13.00] Sams thoughts on the future for social media content [13.45] Facebook shows: Lewis Howes new talk show on Facebook Watch [14.55] How Vogue has embraced social media and started more editorial content e.g. their celebrity questions [15.55] Sam’s favourite Youtubers: Casey Neistat (https://www.youtube.com/watch?v=jG7dSXcfVqE&t=7s) Sailing the Vagabonde (https://www.youtube.com/channel/UCZdQjaSoLjIzFnWsDQOv4ww) John Olsson https://www.youtube.com/user/JonOlssonVideoBlog [17.30] Tash’s favourite wedding video on Youtube: https://www.youtube.com/watch?v=lbHVpZ98vBo [18.35] The importance of picking a niche [20.50] Sam’s thoughts on generation Z and the impact they will have on marketing [23.00] Why authenticity is important to generation Z [24.25] How brands can market to generation Z [25.46] Kendall Jenner Pepsi commercial: https://www.youtube.com/watch?v=uwvAgDCOdU4 [26.50] How to have an eye catching ad/content without being too controversial [28.20] How to get ideas across the line that don’t get direct revenue return [32.23] How to avoid ad ‘propaganda [34.50] Sam’s 5 tips for creating content for Instagram For more on hosts Tash @tastefullytash and Viv @vivconway_ check out www.acethegram.com
#29: What No One Tells You About Instagram GrowthAce The Gram add
Instagram specialists Tash and Viv discuss the part having a 'long-term focus' has on creating a successful Instagram account. Show Notes: [1.30] The importance of playing the ‘Long Game’ [4.15] The difference between starting a business in the past and starting one now and what that means for setting yourself up for success [5.00] The importance of building trust and reputation for your brand [5.25] What happens when you don’t have an online presence or if you don’t prioritise it [5.45] Why having social channels now is as essential as having a website for your brand [6.00] How you’re creating the reputation for your brand [7.25] How to make Instagram part of your business instead of an afterthought [8.15] How to build an audience first and become socially oriented for your brand [8.45] How to create audience ‘buy in’ before launching [10.00] The first thing you should be doing when you start a business [10.10] Rata from @baypicnics [10.30] How Hannah Mellsop from @realradfood credits her business to Instagram [11.20] Hannah’s podcast episode about using Instagram to start her business: https://itunes.apple.com/nz/podcast/utilising-instagram-to-start-a-small-business/id1351123456?i=1000403177295&mt=2 [12.30] Kayla from @baybrows and how she is booked out from her 1000 followers [13.15] How Kayla Itsines built her brand on Instagram and the importance of multiple touch points [14.30] Building goals and a vision for your brand or personal brand on Instagram [15.30] Why you’re setting yourself up for the future by starting prioritising social now [15.45] Ways for influencers to action playing the long game [16.00] Why you should start a new account for your brand, not invade your existing Instagram account [17.00] Why you always overestimate what you can do short term and underestimate what you can do in the longterm [18.15] How becoming long term focused has changed our business [19.15] How to avoid selling out too early as an influencer [20.00] How to avoid early financial temptation to sell out [20.30] Why it’s important to pick a specific niche as an influencer [21.00] How to create value as a brand and why it’s important to play the long game as a business [21.40] Summary of the key points of today’s podcast
#28: The Top 4 Influencer Marketing Mistakes and How To Avoid ThemAce The Gram add
The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer campaigns -The difference between a content creator and a person with an audience and why it matters -What makes the best brand ambassadors Show Notes: [2.00] Why influencer marketing is powerful [3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this [4.00] The different types of objectives brands have for influencer marketing [4.40] The difference between influencer marketing and influencer advertising [5.35] How Jake from @coconutbowls works with influencers for ‘content' [5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales [6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one [6.30] Why it’s a good thing the number of influencers is growing [7.20] How to find influencers for your campaign [7.50] How to find authentic followers on Instagram [10.45] How Kayla from @tribeskincare finds the right influencers for her brand [11.25] The difference between a micro and macro influencer and the different types of influencer campaigns [12.25] How to run a micro influencer campaign [12.50] How to run a macro influencer campaign [14.44] Why micro influencer campaigns should be breadth over depth [16.45] How to use influencer marketing with a boring or ‘left field’ product [17.40] Mistake 3 - Poor communication with influencers and how to change this [18.40] The difference between a content creator and a personality and why it matters [20.00] Why you should use stories for influencer campaigns [22.45] Examples of good and bad brand communication with influencers [24.34] What makes the best brand ambassadors [26.34] How to start relationships with brands as an aspiring influencer [27.00] Why every influencer needs a media kit and how to make one [28.00] Mistake 4 - Neglecting pre and post campaign systems and how to change this [29.45] Why you should never dictate an influencers caption as a brand [33.00] Recap on the 4 mistakes brands make in influencer marketing
#27: From Rock Bottom To Dream Career: How Instagram Helped Tara Mackey Create Her Dream CareerAce The Gram add
@taraamackey is a number 1 best-selling author, a musician, influencer, blogger and entrepreneur.
Tara has over 460k followers on Instagram and talks us through Instagram’s role in her career. Tara was born a ‘crack baby’ and up until the age of 24 was on 14 different types of prescription drugs. Against the odds Tara has created her dream career where she gets to develop and share all of her many talents with the world.
Tara talks about the skills she is grateful she learned and her tips for brands and influencers when it comes to social media and Instagram. This episode goes deeper than any previous episode and is a raw look into Tara’s inspirational journey.
The show notes to this episode are: [1:45] Tara'a Introduction [2.30] Tara’s background story and her career journey [7.30] The relationship with Tara’s http://theorganiclifeblog.com/ & her turning point [9.45] The role of social media in Tara’s career [11.30] What social media means for Tara now in her life and her career [12.15] Tara’s skills she learnt early on that aid her in her career now [12.45] How Tara creates content & her social media strategy [18.00] The new features on Instagram and how they can help audience connections [19.00] Tara’s tips for influencers and brands for how to succeed on Instagram [20.45] How Tara balances all the different aspects of her career [23.15] How to use the ‘WILD method’ to overcome bad habits and bad social media habits [27.00] Creating boundaries for social media and the addictive risks of social media [30:30] Tara reccomends the book ‘The Principles’ by Ray Dalio The link to buy Tara’s new book Wild Habits is: https://www.amazon.com/WILD-Habits-Unlock-Improve-Release/dp/1590794451 Tara’s Instagram is: @taraamackey Tash and Viv’s Instagrams are @tastefullytash and @vivconway_ For more information on how to leverage Instagram for your personal brand or business visit www.acethegram.com
#26: Should You Use IGTV? Alex Negrete’s Thoughts On IGTV, Collaboration And Successful ContentAce The Gram add
Alex Negrete is a Webby-nominated content creator of 10+ years. He has been recognized in 250+ news outlets, founded @keeptheheat, @yomama, @animeme (1B views, 9M followers). and was 1 of 70 invited to the White House by President Obama for the Influencer Summit. Alex is the founder of Rise9, a community for top creators and influencers. Alex talks to us about Youtube Vs Instagram, how creators can make it in today’s social media world and his thoughts on the future of IGTV and Instagram. Key Takeaways: - The importance of collaboration to grow and how to find fellow influencers to collab with - The potential of IGTV to take on Youtube - Why you should embrace new app changes and platform changes to stay fresh and relevant - What the creators are doing that are succeeding and how you can do this too Find Alex on his new Instagram account @alexnegrete
#25: 7 Ways To Get More Views On Instagram StoriesAce The Gram add
Every day over 300 million people use Instagram stories. This Ace the Gram podcast episode goes through all the best ways to find content for your stories, how to make them ‘thumb stopping’, how to involve and connect with your audience and all the techniques to get more people watching them. We go over the following 7 points: 1)CONTENT FOR STORIES - What to post on stories - The importance of UGC - How to get comfortable with 'face to camera’ stories - How to do shoutouts on your stories - How to re-share posts on stories 2) UTILISE HIGHLIGHTS - create highlights for each of your core messages/offerings - FAQs etc 3) HOW TO MAKE CREATIVE STORIES - Cutstory for longer stories - Progressive text - ‘Unfold' for 2 videos on one screen etc/layouts - Using polls - Using gifs/stickers etc 4)TOP OF SCREEN TOP OF MIND - Post everyday - 3-5 a day (you want to be left wanting more) 5) INVOLVE YOUR AUDIENCE - Use Polls - Slide across emoji - Ask questions to be answered - The best way to do Instagram story Q&As (Sarahah) - Swipe up function 6) SUBTITLES - Your stories should be understood without having audio (subtitles) 7) ENGAGEMENT BOOSTERS - Use the location tag - Hashtags - Replying to other peoples stories - Referring to your story in your caption - Story takeovers - Story shoutouts