Episoder

  • This week on GovComms, we talk with Professor Sora Park, the Associate Dean of Research and Professor of Communication at the Faculty of Arts & Design at the University of Canberra.

    Professor Sora Park chats with contentgroup CEO David Pembroke about the rapidly changing media market during and post the COVID-19 pandemic and the challenges of effectively communicating throughout.

    Sora was the former Director of the News & Media Research Centre at the University of Canberra and the Chair of Media Industry Studies Interest Group, International Communication Association (ICA). She is currently the President of Australian and New Zealand Communication Association (ANZCA).

    She has extensive experience in policy research and consultancy regarding digital media in South Korea. In the private sector, she has had various consultancy experiences for major internet and media companies such as KBS, NHN Corp and MBC. She also has lots of education experience, teaching at Hanyang University and Kwangwoon University.

    Discussed in this episode:

    Trends in the consumption of Government media and content The impact of citizens being able to access content direct from Government Current issues in the media market such as anti-trust regulation and misinformation The future of media companies
  • Today, we chat with Professor Michael Cardew-Hall, the current Pro Vice-Chancellor of Innovation at the Australian National University. Here, he leads strategic initiatives to build growth in research and education outcomes through partnerships with industry, government and not-for-profit organisations.

    Contentgroup CEO David Pembroke and Professor Cardew-Hall sit down and discuss the difficulties that the ANU has undergone during this pandemic and how they keep pushing through.

    Michael is also a Chartered Engineer and a fellow of the Institution of Mechanical Engineers. He has previously held the position as CEO of ANU Connect Ventures, a pre-seed venture capital fund associated with ANU.

    During this podcast, we learn about the importance of transparency and two-way communication in innovation. We also discuss the future of higher education after the pandemic. Professor Cardew-Hall takes us through communicating with students, staff and partners and what to prioritise when things aren’t going your way.

    Discussed in this episode:

    The future of higher education post COVID-19 The art of story telling The importance of innovation during a crisis Connecting the business and public sectors
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  • This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content.

    At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in over 20 countries with 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixels of Separation, which has run for over 500 consecutive weeks.

    Discussed in this episode:

    How businesses and marketers can capitalize on the interconnections of modern society The strategy behind growing your audience The evolution of published content: from magazine to podcasts and beyond How to go about converting viewers into consumers
  • Our guest today has a mission to use her communications expertise to help bring state, county, and city government agencies together, learn from one another and expedite positive change.

    Today on GovComms, contentgroup CEO, David Pembroke, is joined by chief evangelist at GovQA, Jen Snyder to discuss how trends in business and consumer worlds can apply to the government space.

    GovQA is the leader in enterprise workflow automation for government requests, mainly focused on Public Records (FOIA).

    Jen is interested in meaningful conversations that look both at the big picture, as well as dig deep into nitty-gritty best-practice working sessions on all government challenges and opportunities including those related to technology, transparency, security, procurement, legislative mandates, compliance, staffing challenges, and more.

    Not only has she spent 15 years in the Government realm, she also spent ten years managing local and international business development initiatives for b2b companies.

    Discussed in this episode:

    How technology is advancing record management The value of change management Adapting to the COVID-19 new normal The trends that support effective government
  • This week on GovComms, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany.

    They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens.

    Discussed in this episode:

    How do you get the attention of the political media officers Why all government departments need to discover their citizen’s journey Where Europe is in their adoption of content marketing Why communications team should be close to the leadership How do you convince government to adopt digital?
  • Our guest today understands the media landscape like the back of his hand.

    Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years.

    With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content.

    His goal is to create good content that entertains, and important delivers results for his clients.

    From starting his career as a media buyer at J. Walter Thompson and working on big blue-chip clients then moving into the media strategy, Ian has covered lots of ground in the industry.

    In this episode of the podcast, they examine how speed continues to characterise the digital media landscape.

    From diversifying a media strategy, to working quickly within an agency, Ian is making sure narratives come first – at scale and at speed.

    Discussed in this episode:

    Reflecting on change in the media landscape Embracing creativity in media What is does a media strategy look like? The evolution of measuring campaign success The future of print, radio and television
  • Today on GovComms, we dip into the archives, when in 2016, contentgroup CEO David Pembroke was joined by a very special guest, Trish Johnston, who was then the Assistant Secretary of Communications at the Department of Prime Minister and Cabinet in Canberra, Australia.

    Trish has been in the communications game for over two decades. She's worked on some of the government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health.

    Her experience spans large scale advertising campaigns, strategic communications, public relations, media, issues management and digital strategy.

    Today, Trish is Assistant Secretary at the Communications Advice Branch at the Australian Government Department of Finance. That means that she runs the show on behalf of the very important policy department here in Australia.

    Discussed in this episode:

    A typical day in an Australian Government Department Creating a high level of strategic interface Embedding the communications strategy in every conversation How to communicate a policy effectively Pitching your communications strategy
  • On this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice.

    Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science, technology and health sectors.

    Kylie teaches us how to build communications plans into the workforce from day one.

    Her secret tip – repeat your message until you throw up.

    Listen to the episode to find out exactly how to build relationships that create meaningful dialogues, empower change, and promote sustained engagement.

    Discussed in this episode:

    Providing advice to government Building relationships between academia and the private sector How to create authentic connections in the workplace The importance of repeating your message, again… and again… Kylie’s strategic oversight framework Why we need to invest in digital skills
  • Internal communications are often left behind in workplaces.

    This week on GovComms, contentgroup CEO, David Pembroke, sat down with a local internal communications expert. Our guest this week is the Team Leader for Change and Communications at ACT Policing, Andrew Babington.

    They discuss the new $34m Police Services model, which sees ACT Policing taking a system-wide approach to crime prevention, disruption and response. Andrew talks us through how he is rolling out this program on the inside - helping police stay informed and stay connected.

    Andrew has over 10 years’ experience in journalism and government communication. He’s worked for Fairfax as a photojournalist and in the Indigenous affairs and social services sectors as a communications manager.

    He has led communication strategies for the 2018-19 and 2019-20 Federal Budgets, Enterprise Agreement bargaining for the Public Service’s largest workforce and was the communications adviser on the Parliamentary Enquiry in to ‘Robo-Debt’.

    He is also currently sitting as Non-Executive Board Director of Communications for the Youth Coalition of The ACT.

    Discussed in this episode:

    Adopting internal communication strategies Communication and implementation of the new Police Services Model Working with partners to deliver targeted messages How to effectively engage with communities
  • In Australia, government is harnessing digital platforms to create engaging and informative content.

    Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett.

    Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management.

    We investigate what Amanda found when she researched the way Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications.

    Discussed in this episode:

    How to measure a social media strategy Getting permission from senior leaders to deliver communication strategies Where has social media been used successfully in the public sector? The key skills of a communicator Creating credible and consistent information for online platforms
  • Today on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication.

    Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user.

    contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all types of work.

    Dan explains why communicators need to start thinking like designers.

    Dan works with companies, organisations, and internal creative teams to develop products and services in a wide range of categories. Dan’s background is in product design, and he holds a Masters and a Ph.D. in Ergonomics and Biomechanics.

    Dan based his career on the idea that design should focus on people, not things. His work has received numerous design awards and has been selected for national and international exhibits. In 1977, invited to work with the Eliot Noyes studio, Dan became the junior member of a design team that helped IBM conceive how a computer could possibly fit into a home.

    Discussed in this episode:

    Looking to the edges rather than the average Developing ideas – how to research and ask smart questions Maintaining the momentum to innovate – plan for small successes The minimum requirements of branding
  • What are our possible futures? How can government plan for increased digital technology? Is government leading the way for change?

    On this episode of GovComms, contentgroup CEO, David Pembroke, joined Dr Lucy Cameron to discuss digital transformation and future communications possibilities.

    Lucy is a leading proponent of foresight, digital transformation, and innovation in the Asia Pacific region.

    As a previous Queensland Government Smithsonian Fellow, she has a special interest in policy leading to innovation hot-spots.

    Prior to working at CSIRO's Data61 Lucy worked for 10 years in digital economy and productivity policy in the Queensland Government. Her PhD from the University of Queensland studied the impact of broadband on regional development.

    Discussed in this episode:

    - Understanding the medium to long-term future

    - Black swan events - how has the pandemic changed the course of Australia?

    - What is digital transformation?

    - The digital skills communicators need

    - Creating priorities for Australian digital development

  • “There is so much to be told in Australia’s history, and there are terrible truths that need to be spoken about but there is also much to celebrate, and I hope we continue to build on that celebration.”

    A poignant closing from our guest this week, CEO of the Lowitja Institute, Australia’s national institute for Aboriginal and Torres Strait Islander health research, Dr Janine Mohammed.

    On this week’s episode of GovComms, Dr Janine Mohammed sits down with our host, David Pembroke to discuss closing the health gap, creating a culture of safety for Aboriginal and Torres Strait Islander people, and the role of the Lowitja Institute as the only health research that has a sole focus on Aboriginal and Torres Strait Islander issues.

    Dr Janine Mohamed (née Dutschke) is a proud Narrunga Kaurna woman from Point Pearce in South Australia who has dedicated her career to the Indigenous health through roles in nursing, management, and policy for over two decades.

    Recently, Janine has contributed to the establishment of the Close the Gap campaign and was part of an Aboriginal and Torres Strait islander Peoples’ delegation that participated in the United Nations Permanent Forum on Indigenous Issues in 2011 and 2012.

    Janine was appointed CEO of the Congress of Aboriginal and Torres Strait Islander Nurses and Midwives (CATSINatM) in 2013 and led the organisation for five years.

    Janine has been recognised for her contributions on multiple occasions, including a University of South Australia Alumni Award in 2016, the ACT Health Aboriginal and Torres Strait Islander “Individual” NAIDOC Award in 2018 and the 2019 NATSIHWA Lifetime Achievement Award due to her integral role in establishing a national professional association for Aboriginal and Torres Strait Islander Health Workers and Health Practitioners.

    She has also been awarded an Atlantic Fellows for Social Equity Fellowship and an Honorary Doctorate from Edith Cowan University.

    Discussed in this episode:

    - Finding the language to discuss racism

    - Creating systems that support cultural safety and lifelong learning

    - The magic ingredients of effective communication

    - Navigating unintended consequences of media coverage

    - Ensuring research is relevant and accessible to those who need it

    - The legacy of Lowitja O’Donoghue

  • How is COVID changing the way we operate? Some researchers are pivoting their focus, and looking at how people are coping with lockdown.

    With a background in psychology, our guest this week is researching the wellbeing of Australians during COVID and how government needs to adapt communications strategy in this time.

    In this episode of GovComms, contentgroup CEO, David Pembroke, is joined by Garrett Tyler-Parker in #studio19, to discuss research during a health crisis. As a second wave hits, Garrett stresses the importance of creating communications strategy that is engaged with the world, and reflects how people are feeling.

    Garrett is the Canberra Managing Director of Pollinate Research, an independent market and social research company. With research experience in Australia and South East Asia and previous experience in The Parliament House Federal Press Gallery, Garrett brings a well-rounded, real-world perspective to research, incorporating human behaviour and systems thinking, to deliver actionable results.

    Garrett’s experience covers a broad range of categories; from small not-for-profit organisations to local, state and federal government agencies, through to nation-leading companies and multi-national organisations. Garrett’s specialisation is strategic Government research, and bringing the voice of the public into the decision making process.

    Garrett is also a guest lecturer at ANU and UNSW on Market Research and was recently published in The Australian Journal of Psychology.

    Discussed in this episode:

    How are Australians dealing with COVID-19? Using research to ensure wider systems approaches Why psychographics drive engaged government communications The importance of rich picture exercises Understanding the why behind decision making The disruption of COVID and the why research is vital
  • From Glasgow to Pennsylvania State, Rose Cameron is a well-travelled communicator who brings curiosity, perspective, and resilience to her communications strategies.


    She has created success in her career by using her ingenuity. Like many Scots, Rose is driven by questioning the norm; why is it that way? Is it really needed anymore? And what do we need next?

    Rose’s interest in cultural anthropology has led her to a long career in delivering communications strategies that transfer value to individuals.

    In this episode from the 2015 archives, contentgroup CEO David Pembroke sits down with Rose Cameron to talk about the importance of elasticity in the workplace, staying young, learning and being real in the advertising industry.

    Discussed in this episode:

    Knowing what topics fascinate people, and what will keep people engaged in your conversation Communicate by listening first Contextualising your communications strategy Transferring value – the new way of marketing Advice to government communicators in the digital age
  • In this week’s episode of GovComms we go back to 2015 when contentgroup CEO, David Pembroke sat down with Executive Manager, Communications & Engagement for the City of Boroondara, Deb Ganderton.

    Deb is the Executive Manager Communications and Engagement for one of Australia’s most innovative local council areas, the City of Boroondara in Melbourne. Her work at the City of Boroondara has seen the creation of a matrix style department successfully blending traditional communications and customer service roles with community and employee engagement and research. She has led projects achieving national and international recognition for strategy and evaluation.

    Currently, Deb is the President of International Business Communicators, an industry association dedicated to excellence in government communication.

    Deb is a legend of Australian municipal government communications. Her and David discuss Boroondara’s communication structure and how her team has implemented an award-winning content marketing strategy.

    In this conversation, we discuss building capacity within teams to add value to government departments and share their important work with the community.

    Discussed in this episode:

    Developing a strong internal communications network Consulting early and widely to ensure a smooth policy roll out The importance of co-creating Measuring the impact of an activity by knowing your goals and desired outcomes Creating autonomy within your team
  • Content communication can come with a minefield of legal issues. How do you identify legal issues? Who owns the content you are distributing? What happens when there is an intellectual property claim?

    This week go back to 2015 when contentgroup CEO, David Pembroke, sat down with leading commercial lawyer, Shaun Creighton, to discuss the copyright implications of creating and curating content.

    Shaun Creighton has specialist expertise in the identification, protection, and commercialisation of intellectual property rights. He has expertise and experience negotiating technology, broadcasting and commercial agreements. Previously, he has provided in-house Legal Counsel for the Australian Sports Commission and Melbourne 2006 Commonwealth Games Corporation.

    As a dual Olympian, Shaun has an extensive network in the sports and events industries. As part of ARETE Group’s thriving sports law practice group, he represents professional athletes, national sporting organisations, media outlets and event organisers on matters ranging from drafting sponsorship and merchandising agreements to broadcasting rights disputes, copyright advice, trade mark registration services, selection appeals, privacy, governance advice and Competition and Consumer Act issues.

    Discussed in this episode:

    Intellectual Property Law – what is it? Why we need contracts - indemnity and liability How content marketing fits in with law The legal questions that arise when distributing content Resolving issues by identifying them upfront The potential risks of using social media channels
  • Communications is about going with your gut. Our guest today, uses core values to create marketing campaigns that she knows will stand out. She understands when to use speed and when to be strategic and insight led.

    In this episode of GovComms, City Marketing Coordinator at the city of Ballarat, Lucy Ibrahim, joins contentgroup CEO, David Pembroke, to discuss the importance of delivering communications plans that connect with community members.

    Working in a city that shows genuine care and compassion for their community in the toughest of circumstances, Lucy talks about how to take those values and deliver effective communications solutions to big problems.

    During the COVID-19 pandemic, Lucy has led her community by engaging with stakeholders and supplying the city of Ballarat with accurate and accessible resources.

    Today, we dive back to when Lucy delivered and launched a marketing campaign, Be Kind Ballarat, in less than 24 hours. The campaign was a kindness initiative launched in response to COVID-19, which she reflects on as one of the toughest and most rewarding campaigns she has worked on.

    Lucy Ibrahim has over 18 years’ experience covering brand strategy, marketing, events and tourism. Prior to working for the City of Ballarat, Lucy served as Head of Marketing at Visit Ballarat, and Managing Director of PLAY communications.

    Work produced under Lucy’s direction has been recognised at over 15 international and local awards. She has most recently been recognised for the 2020 Ad Campaign of the Year at the Mumbrella Travel Awards for her campaign Made of Ballarat. Lucy is passionate about insight-led creative, efficient execution and measurement to optimise outcomes.

    Discussed in this episode:

    Using core principles within government policies to develop clear communications plans Delivering an effective campaign in less than 24 hours Using communications to support residents and provide relief Responding and recovering from the fallout of COVID-19 The nature of work for a communications professional Using hard metrics to measure effectiveness within industry and media sentiment
  • We are coming into the golden age of communications. Perhaps the most important thing a government can do, is communicate effectively with their citizens.

    Communicators are the people in control. They make sure that information is available and importantly, accessible, to citizens.

    The technology has increased the visibility of communications system, but what are the challenges that come with these advances?

    What are the challenges facing government departments? Where does change comes from in the public sector?

    In this episode of GovComms, contentgroup Founder and CEO, David Pembroke, is joined by the Head of GovCom Group, Alun Probert.

    Before heading GovCom Group, Alun spent nine years as the Executive Director of Strategic Communications in the NSW Government, with the responsibility for advertising and digital policy including managing the NSW Governments and Premier’s website, overseeing approval of Government and all advertising campaigns and managing whole of Government media contracts.

    Alun’s global communication experience spans 25 years. In this conversation from the archive, Alun shares valuable insights on adopting new media and the opportunities within content marketing.

    Discussed in this episode:

    - Opportunities for content marketing in government - what does success look like?

    - Understanding how people consume government media

    - Aligning a communication plan to strategic objectives

    - Setting ambitions and achieving measurable targets

    - Clear communication - removing barriers that connect government to citizens

    - The evolution of information and communications technology

  • In this week’s episode of GovComms, contentgroup Founder and CEO, David Pembroke, sits down with business and technology innovator, Michelle Melbourne, to discuss how technology is impacting the communications. They talk using data to create a personalized experience for your audience, the importance of learning and where technology is headed.

    This episode is a must listen for leaders in any sector, with valuable insights into how to harness and use technology in a manageable and workable way.

    With 30 years’ experience in government technology, Michelle Melbourne, Co-Founder of Australian software maker Intelledox (now SmartIQTM, a product of Smart Communications), has a long history delivering better online process for citizens. Michelle evangelized the term Digital Transformation years before it was commonplace, and her company pioneered the use of AI to automate business processes. She has helped many large and complex customers to modernise their processes, and more importantly, to transform their team culture and behaviours to maximize the outcomes for citizens.

    In 1998, Michelle started a highly successful technology, communications and logistics company - The Communication Link - working on behalf of corporate and government VIPs from around the world. This involved arranging official visits to Australia by Madeleine Albright for senior U.S Government officials and the management of various Sydney Olympic and Paralympic projects. She is currently a Board Member of Smart Communications, Governor of the ANU Foundation Board and an Entrepreneur In Residence for the Canberra Innovation Network.

    Discussed in this episode:

    - Translating an inspiration into reality

    - The importance of understanding technology

    - How to apply personalized services to your customers

    - Adopting new technology during COVID-19

    - The future public service as automation takes hold and AI matures

    - The skills we need to enable digital transformation