Episoder
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In my Successful Ad Manager program this week, we were celebrating one of our ad managers getting her first client! đđđ Sheâs pretty nervous, however sheâs going through the program and getting the support in our âSAMâ community, but also the correct expectations are set between her and her new client.
This isnât always the case. Unfortunately, many eager ad managers are told to go out and start charging premium prices. Had she done that with this type of client, then it could be a recipe for disaster.
On this weekâs episode of Online Confidential, I share a word of warning about what clients you should not work with if you are a new ad manager. Experienced ad managers need to watch out for these ones too! -
There is no arguing that video is an essential part of our social media marketing strategy. Whether it's Instagram, Facebook, Tik TOK or Youtube. Video connects the brand with their audience in a way that no other medium can. But when you are using video in your Facebook ad strategy, how do you know if the videos are working?
There are 3 key metrics to help us monitor the performance of our ads:
Hook Rate Hold Rate Half Time RateThis weekâs episode of Online Confidential I break down these metrics, and why they matter.
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This weekâs Online Confidential Show: talking secret ad manager business đ
If youâve spent more than 3 seconds on Instagram or TikTok over the last 12 months, then Iâm sure youâve seen more than a couple of posts about Master Resale Rights, High Ticket Affiliate Marketing or âFreelance Digital Marketers. Well, today's episode of Online Confidential Iâm talking about he $70k paydays, and trust me, it's a rollercoaster.
Let me be clear, Iâm not here to bash these business models; after all, they've been around for decades and alot of people make a living from them. But let's just say, it's not all sunshine and rainbows. As multi-millionaires have popped up almost overnight others are 5 months in and no sales.
I share my thoughts on the MRR, affiliate marketing and the 10 minute Chat GPT & Canva course creators⊠and what I firmly believe is one of the quickest and most sustainable ways to make money online.
Intrigued? This episode isn't just about what's trending. It's about setting you up for success with real, sustainable business models. So, if you're ready to cut through the hype and get down to business, hit play and let's dive in.
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In a world saturated with advice, the key to progress isn't just in what we choose to take but in what we choose to leave.
This week on Online Confidential, Iâm sharing with you:
My own insights and experiences of advice that Iâve followed Those that didnât go as planned How that saying âthat when one door closes another one opensâ can be so true. -
Last year was an interesting time for me and my team members: we updated the Elite Ad Manager Certification, and a key team member become a new mum. So I decided to put the podcast on pause.
So in this returning episode of Online Confidential, where we talk about secret ad manager business, Iâm going to share:
My story from stay at home mom to student, to Private Investigator to Facebook Ad Strategies What we do here at Social Charlie to support ad managers across the world. -
Since managing Facebook Ads for clients since 2014, I understand the delicate balance you strive for between hitting your income goals and enjoying a work-life balance. It's not just about attracting any clients; it's about attracting the right ones.
This week on Online Confidential, we dive deep into a strategy that does exactly that, without chaining you to 90-minute discovery calls with dead-end leads and make sure that you only work with the RIGHT clients.
Key Topics Covered:
How conducting audits, rather than running traditional ads, can be your golden ticket to drawing in those high-quality clients you've been dreaming of. How audits allow you to showcase your expertise directly, build authority, and connect with businesses already investing in Facebook ads but not seeing the results they hoped for. -
Are you a business owner struggling to find the right balance between family life and managing your enterprise?
This episode is a must-watch!
Featuring special guest Bianca McKenzie, a Certified Elite Ad Manager and entrepreneur, we delve into the struggles and successes of running a business while raising a family.
Learn key insights into Facebook Ad Management, setting proper business foundations, and the importance of having a supportive community.
Key Topics Covered:
How to prioritize family time while running a business.
The true role of Facebook ads in amplifying your business.
Setting expectations for ad campaigns and what they can and can't do for your business.
The long game of ad management and the value of persistence.
Why surrounding yourself with a support community is essential.
Opportunities for small businesses in Tasmania, including grants and mentorship.
Whether you're just starting out or you're an established business owner, this episode offers a wealth of information that will help you make informed decisions for your business and your life.
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Ever felt like being an ad freelancer is like riding a rollercoaster? One month, you're fully booked and riding high, and the next, you might lose a client or two, leaving you with that unsettling drop in your stomach, wondering where your next client will come from.
The unpredictable nature of freelancing can feel overwhelming, especially when youâre dependent on sporadic client inflow. But what if you could change the narrative? What if you could have a consistent stream of potential clients flowing in?
I've been there too. As someone who started as an Ad Manager with no marketing background, terms like âinbound marketingâ sounded Greek to me. It wasn't until I dove deeper that I realized its magnetic power â a strategy designed to pull clients toward you, instead of you chasing them.
In the latest episode of Online Confidential, I share with you 9 inbound marketing strategies to help you discover the art of attracting, not chasing, potential clients and become the hunted not the hunter.
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In this episode of Online Confidential, letâs go on a journey through the ups and downs of the 'Lead Gen Roller Coaster' that Facebook ad freelancers often experience. Discover the difference between freelancers and ad agencies and learn how to maintain a steady stream of clients.
Topics covered include:
How to navigate the high and low points of freelancing The importance of continuous marketing for your own business Expanding your potential client baseSubscribe and follow Online Confidential as we continue to delve deeper into the world of Facebook ad management. Stay tuned for upcoming episodes where we'll explore specific inbound and outbound marketing strategies to find the RIGHT clients for your business.
If you're a freelancer looking for tips, strategies, and insights into the world of Facebook ad management, this is a must-watch episode.
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If youâve ever considered getting started on Upwork but thought itâs all too overwhelmingâŠ
I hear you!
Setting up a profile and finding clients on Upwork can get your head spinning, especially if youâre trying to figure it out yourself.
I actually got my start managing Facebook ads on Upwork, and while itâs a great place to find new clients, it can be a beast for beginners!
On this episode of Online Confidential where I take you behind the scenes of âSecret Ad Managerâ business, my very special guest is superstar copywriter and Upwork coach, Lisa Cumes.
Lisa built a 6-figure copywriting business on UpworkâŠfrom her kitchen table!
When other copywriters kept asking her how she did it, she started teaching freelancers how to develop a thriving business on Upwork.
Upwork is where clients go when theyâre READY to hire, and itâs not that difficult to stand out if you follow Lisaâs expert tips for getting started.
If youâre looking for an avenue to find clients, this is an episode you donât want to miss!
Key Highlights
[00:01:00] How Lisa got started as a freelance copywriter on Upwork
[00:03:00] The challenges she sees freelancers struggling with when getting started on Upwork
[00:05:30] The strategies Lisa teaches to help you stand out and make a great first impression on clients you want to work with
[00:09:00] Why you shouldnât be afraid to lead with value when applying for projects
[00:14:00] Lisaâs number one rule for projects above $500 that positions you as an authority
[00:17:00] The âlong-gameâ mindset to have for finding success through Upwork
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Youâre not limited in how you find fulfilment as an ad manager because you have the choice to adapt your skills anytime to suit the season of life youâre in.
I always encourage you to be intentional about the way you structure your business.
Thereâs no joy in always being chained to the desk and sacrificing personal and family time because youâre doing all.the.things to keep up.
Maybe you dream of building an agency model and having more clientsâŠ
Or, perhaps you decide that regularly booking clients isnât your thing and an in-house ad manager role is a better fit for youâŠ
The choice is yours to make!
In this episode of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, my special guest is Lesley Pyle, founder of hiremymom.com.
Hire My Mom is a boutique platform created for the purpose of helping professional women find flexible, legitimate, home-based work, while at the same time helping small businesses hire talented, virtual team members and freelancers.
Lesley shared a ton of tips in this episode!
From being prepared for your first administration hire to the secrets for successfully applying for ad management roles and supporting small businesses listed on hiremymom.com
Whether youâre ready for your first hire or looking for an in-house ad manager role, Hire My Mom is the perfect place to start!
Key Highlights:
[00:01:30] When Lesleyâs boss said ânoâ to flexible working conditions in 1995 she took the leap into freelancing
[00:03:30] How that decision led to building a community of women seeking work from home roles and founding Hire My Mom
[00:09:30] Steps to get prepared when youâre ready to hire for your first admin support role
[00:14:30] Pricing tiers to expect for different role responsibilities
[00:16:30] How to set yourself AND your new hire up for success when youâre getting started
[00:24:00] If an in-house ad manager role is on your radar, Lesley shares Hire My Mom secrets for success when applying for roles
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If you run ads for clients with webinars, then you know how effective a webinar funnel can be for converting attendees into buyers (when done right).
Theyâre a powerful sales tool for generating new leads, qualifying them for the next step and signing up for a paid offer.
A dialled in webinar creates trust and adds massive value to your audience.
In this episode of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, I share my process for creating an in-demand webinar topic to attract ideal clients on autopilot, so you can promote and sell your ad management services more consistently.
I explain how to test topics and the framework for a converting webinar that will fill your funnel with warm leads and help you make more sales.
Key Highlights
How to test different niches before you dive in and create a webinar that wonât convert Three sections of your webinar to really nail your messaging The framework and tech to set up a webinar funnel Consider your avatar when deciding how long your webinar needs to be How your webinar can turn into 6x ROAS or more on your ad spend -
No two days are ever the same in ads management!
One day youâre a high conversions ads genius but on another, youâre crying into your cocktail because low click-through rates tell you everyoneâs left the dancefloor.
Some days you celebrate (and you should definitely celebrate!) but on most you roll up your sleeves to keep refining and testing until results roll in.
In this episode of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, my special guest Jodi Blank, certified Elite Ad Manager and copywriter, shares her journey of levelling up her ads management expertise.
Jodi spoke about stepping out of her comfort zone to network in real life and how that led to connecting with a dream clientâŠ
The continuous learning thatâs needed for skilled ads managementâŠ
Working with the right clientsâŠ
The power of community and so much moreâŠ!
Key Highlights
[00:01:30] How Elite helped Jodi take her ads management skills combined with her copywriting talent to the next level
[00:04:00] The day Jodi stepped out of her comfort zone to network in person and met a dream client with a 7-figure business!
[00:09:00] Key learnings about cold & warm audiences after working with a client moving to evergreen
[00:10:30] The one thing you must do with clients when ads arenât working
[00:14:30] What to consider when testing different elements of a campaign
[00:19:00] The power of having a trusted community that can help you grow
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Showing up on social media consistently to build an engaged audience is just fine if you have tons of time on your handsâŠ
But when youâre elbows deep with clients and managing ad campaigns, your day is loaded from the moment you swipe your phone in the morning to sometimes well past sundown.
Creating fresh, engaging organic content, captions, stories, reels and TikToks to try and keep up with the algorithm every day feels like running an Olympic marathon, as well, that you didnât train for đ„”
In this final episode of the Getting Visible Series of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, I share the exact strategy to go from the best kept secret to get seen, get heard and get paidâŠ
Without having to plan, produce and post 3 reels or TikToks every day!
Having a consistent social media presence is a challenge for almost every ad manager I know, butâŠ
This strategy is the secret to save hours of valuable time and keep your core content showing up in your ideal clientsâ newsfeed day after day whether youâre working or sipping a Pina Colada by the pool!
Key Highlights
[00:01:00] Donât go burninâ yourself out on the content creation hamster wheel
[00:02:00] Why Facebook ads need to be part of your own marketing strategy
[00:03:30] How to use core content pieces to build an audience
[00:05:30] How to get your core content showing up âall the timeâ without posting on social platforms every day
[00:09:30] The secret to dominate the newsfeed, get noticed and attract ideal clients without âhopeâ posting or âhuntingâ for potential clients
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Lights, camera, action!
Imagine having an appearance on TV to talk about how managing Facebook ads has helped you create a flexible and financially rewarding lifestyle working from home.
Before you say âJody, thatâs crazy talk!â...
Tune into this episode for just how easy it is right now to get on TV to showcase your expertise and build unshakeable credibility and authorityâŠ
On this fourth episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, my guest is is TV talk show PR expert Marianne Schwab.
A former network TV talk show producer Marianne has worked on top rating TV shows like Lifestyles of the Rich & Famous, Runaway with the Rich & Famous, E!Entertainment Television ON E! and many moreâŠ
In this episode, Marianne generously shares real insider tips on how to create a newsworthy story angle that gets you noticed and the steps to be invited to appear on TV.
This was a truly eye-opening interview about how Public Relations works, and how PR can help you get seen beyond the audience you may be targeting on Facebook with your Facebook ads.
Don't be afraid to put yourself out there!
Key Highlights
[00:02:40] The difference between marketing and public relations
[00:05:00] Smart tips to know when dealing with the media
[00:09:50] How to get yourself in a position to be asked for a feature or an interview
[00:12:30] The 3-part framework to showcase your expertise in a 3.5 to 5 minute TV segment
[00:14:30] Why starting on local TV is the best place to begin your PR campaign
[00:26:03] Why itâs important to leverage any interview you do
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Key Highlights:
[00:05:10] Michelleâs advice on preparing for your personal branding photo shoot
[00:09:16] Why you shouldnât overthink when the âright timeâ will be
[00:11:43] Recommended Props to take along to your session that help your audience connect with you
[00:18:00] Tips for choosing a shoot location so you have stunning photos that authentically express your brand
[00:22:30] The best advice for arriving energized and organized with everything you need for a flawless day
[00:27:30] What to look for when choosing a personal branding photographer
Is your personal brand ready for a refresh?
A personal branding photography session may be exactly what you need to elevate your brand, strengthen your credibility, and help potential clients get to know you a little better on the way to working with you.
In this episode of the Getting Visible Series of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, my guest is the gorgeous Michelle Swan, personal branding photographer from Eyes of Love PhotographyâŠđ
And the genius behind my own personal brand images!
Iâve booked a couple of photo shoots with Michelle, and she has an exceptional talent for making you feel so comfortable in your own skin.
Both times have been so incredibly positive and just amazing really.
Michelle is super passionate about championing women and capturing the unique essence of their personal brands through her lens, so they feel empowered to succeed through sharing their gifts.
I loved being involved with the process of creating my sessions with Michelle, how I felt after both sessions and reliving the experience seeing my beautiful photos!
I hope this inspires you to book a personal branding photo shoot so you feel boldly confident getting infront of your brand and being seen!
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Picture this: Iâm looking all glam after a ladies social event. Iâm camera readyâŠthereâs no better time to do a video, right?! I hit record and instead of rolling out high on the vibe, I was a living, breathing blooper reel! Now I love a good blooper reel, but the truth is sometimes inspiration fizzles out like fireworks on a rainy Fourth of July. Thatâs when you need my special guest Carrie Thomas-Omaur, visibility coach and brand alchemist in your corner! In this third episode of the Getting Visible series of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, we talk about getting visible and the content you can create to get out there and get seen⊠There are clients wishing they had someone just like you on their side, so there's no point being the best kept secret! Carrie shares her potent content strategy and branding expertise, plus what might be the easiest way to get 10 short form video concepts created and edited for you! Grab your notepad because this is an episode that will 110% inspire you to easily create content around managing ads for your ideal clients and get traction with being visible on video without any of the overwhelm! Here are some of the key highlights: [00:02:07] The type of content that never fails to connect with your ideal client [00:03:23] Three things your brand needs to help clients feel seen and heard [00:04:08] Five content pillars that solidify connection and humanise your brand [00:09:00] Carrie breaks down how to come up with a rally cry/manifesto that makes your ideal clients think âyou get meâ [00:13:18] The power of color and what it communicates in branding [00:20:32] Content pieces you can create for your ads management business
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Video is a powerful tool to build know, like and trust, and grow your business.
But being consistent, clear and effective with video can be a steep learning curve.
The first time I did a Facebook Live, someone slid into my DMs to tell me not too subtly how bad my video was đŹ
If youâve stopped yourself from getting on camera because youâre afraid of what people will think, Iâm here to tell you it doesn't matter!
On this second episode of the âGetting Visibleâ series of Online Confidential, where I take you behind the scenes of âSecret Ad Managerâ business, my guest is the wonderful Keri Murphy from inspiredliving.tv
Keri shares a goldmine of knowledge from over 30 years in entertainment and helping best-kept-secret entrepreneurs become the go-to expert using simple practical strategies for authentically, confidently and powerfully connecting on camera.
If the idea of getting yourself and your business out on video has you cringing behind your computerâŠ
This episode will get you thinking differently about finally embracing video to bring your unique perspective into the world.
Key Highlights:
[00:02:28] The mindset hack to shift into being consistent with video
[00:02:55] What will allow you to stand out with video content
[00:04:09] The video to have on your website to increase conversions by over 80%
[00:07:50] Simple ways to connect with personality in your videos
[00:12:02] How to promote your business like itâs an invitation to a party
[00:18:34] The 5Ps video formula for know + like + trust = grow your business
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Two years ago my cosmetics bag was a mishmash of pharmacy bargain buys and makeup tools Iâd collected over the years, like those nasty little eye shadow sponge applicatorsâŠđ«Ł
I look back on past videos when Iâd applied makeup before I know what I know now, and I look like I wasnât even wearing any makeup!
If youâve found makeup and beauty confusing and overwhelming, and maybe youâve given up on it in the pastâŠ
In this first episode of the âGetting Visible Seriesâ of Online Confidential, where I go behind the scenes of âSecret Ad Managerâ business, my special guest Camille Levi from BA Makeup company, joins me to share simple makeup tips from her wildly successful âNo Filter Necessaryâ online makeup tutorials.
Camille answers all my questions about makeup, everything fromâŠ
âŠcolor matching foundation
âŠwhether shimmery eye shadow is a no-no after a certain age
âŠthe difference between contour and bronzer
âŠbright lipstick, and
âŠthe powerful effect the right look can have on your mindset!
After this episode youâll have a go-to look to feel confident and camera ready in less than 15 minutes even if youâre clueless with makeup!
Key Highlights
[00:02:00] Camilleâs purpose for empowering women through simplifying makeup
[00:04:00] If youâve ever felt intimidated with makeup this is permission to try again
[00:06:00] ALL the simple tips to look your best, feel confident and camera ready in less than 15 minutes!
[00:08:00] How to match the right foundation coverage and tone for your skin
[00:11:00] Camille answers all my makeup questions about shimmery eye shadow, contour, bronzer, bright lipstick and mindset!
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A great question came in from one of our Elite Ad Manager students and itâs a question many new and experienced ad managers grapple withâŠ
âWhen you got started, did you post on your personal profile for your friends and family to see that youâre running Facebook ads?â
Your personal profile is wellâŠpersonal. Itâs where you connect with family and friends and share personal moments, so maybe it feels awkward posting business related content there.
The truth is, you canât predict what people will think so donât let it stand in your way!
Letâs tackle this one head on! đȘ
In this episode of Online Confidential, where I take you behind the scenes to talk about âSecret Ad Managerâ business.
I unpack a mindset shift to give you momentum and a simple âsales pitch freeâapproach to go from feeling âickyâ to empowered like a BOSS when you post about your business on your personal Facebook profile and what to do when the queries start dropping into your DMs.
If you want to get your hands on templated posts to help you launch your business, head over to get the Sign a Client in 28 Days training here.
Give a try and let me know how you go!
Key Highlights:
[00:00:30] The mindset shift to feel good about sharing your business on your Facebook profile
[00:01:30] The DREAM client friend request I received after giving value in a Facebook group
[00:05:00] Two ways to introduce your services in a non-salesy way that could lead to easy referrals
[00:06:30] How to handle those âcan I pick your brain?â questions
[00:07:30] Use this âbook a callâ approach to save time and quickly qualify who is a great potential client
[00:09:30] 4 different services you can lead into from a quick call so you get PAID for your time!
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