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  • When’s the last time you “spring cleaned” your business?

    We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.

    What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?

    Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.

    So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • How should you price your membership? What type of content and deliverables should you create?

    When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?

    On top of that, consider the perceived value of your offers.

    An email vs a PDF vs a Facebook live vs 1 on 1 training.

    Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.

    What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?

    Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

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  • And a lot of times we don't see the value in things that we are passionate about and do really well.

    It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.

    In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your passion into a successful business with minimal funds and resources and earn a living by doing something that you love.

    In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing Recycler/Up-cycler who began using discarded clothing as raw materials for her collection of stuffed toys called Ragamuffins as a college student in 1987.

    Two years after graduating from Mass College of Art and Design Crispina’s recycling company grew to manufacture clothing and home goods and employ 40, serving over 350 international retail outlets.

    In 2009 ffrench’s teaching book The Sweater Chop Shop was published by Storey. Crispina began teaching her craft and sharing her knowledge about the importance of careful textile consumption.

    She has been awarded the SBA’s National Young Entrepreneur of the Year award and been a guest presenter at the Social Venture Network’s annual conference.

    Crispina works with large volume textile waste generating companies turning their waste into marketable product. Her best-known projects are with Patagonia and Eileen Fisher where she initiated the well documented ReWear and ReNew programs.

    Today Crispina is focused on helping creative textile recycling and up-cycling entrepreneurs build businesses that support their ideal lifestyle while nurturing the planet and building awareness of our textile waste crisis and each individual’s ability to affect change.

    Find the full show notes here: https://onlinemarketingpodcast.com/how-to-turn-your-passion-into-a-business-interview-with-online-coaching-pioneer-crispina-ffrench-2/

    Resources:

    Crispina ffrench Website- UPCYCLE, grow impact, live your ideal Life – How to design a thriving upcycled textile business. 
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with Crispina:

    Instagram: https://www.instagram.com/crispinaffrench/

    Facebook:

  • Begin with the end in mind!

    If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things

    that you're fearing, the things that are stopping you from wanting to create a membership.

    Yes, I'm giving you permission.

    You do not have to do the things that you're afraid of. The things that you're avoiding. The reasons that are holding you back.

    Erase that out of your head right now.

    Begin with the end in mind when you’re designing your membership. What do I mean by that? Ask yourself these questions…

    What is sustainable? What are the resources I can give? What am I willing to put out there right now?

    Then you can make an incredible offer while setting boundaries to protect yourself and your resources.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • It does take a lot of effort to get one single client.

    And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.

    In this episode, we are discussing how you can create more than just one transaction per client by adding touch points to your current programs and offerings to give them different opportunities to work with you.

    Find the full show notes here: https://onlinemarketingpodcast.com/less-effort-more-money-the-simple-formula-2/

    Resources:

    Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • Facebook Pixel is a powerful tool to understand and strategically target your audience.

    In this episode of our Mastermind Series, we are discussing how Facebook Pixel works, how you can use it for different audiences, and why you should be installing it on your Website right now, even if you are not using it yet.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • Nothing is permanent. You don’t have to focus on the long game all the time.

    The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming.

    When things don’t work out, maybe we just needed that perspective, we needed that experience and that feedback. Whether it's business or personal,sometimes it can feel like we are taking a step back but it's actually a step in a better direction into our future.

    Give yourself permission to say yes, lean in and try something new.

    What can you say yes to?

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!

    The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.

    When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.

    I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • Do you want to make a bigger impact? Then you need to listen in.

    The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis.

    Now, we’re working with people that don’t just want a quick fix. But they are actually experiencing a true transformation that takes time, that takes energy, that takes feedback.

    The quick fix isn’t going to get you the impactful results; it's the long term that's going to get a win for everyone!

    That’s why when it comes to making impact, we strongly recommend looking into the recurring model for your business, look into subscriptions or memberships because that's where the longevity is.

    That's going to get rid of the peaks and valleys and create a steady income stream so that you can be more present, be able to show up, help yourself, your family, and also, because you show up as a better and less stressed person, you then can serve your people, your community and make a ripple effect in the community, in the world where it's a win win for everyone all the way around!

    Think memberships, think recurring, think subscriptions when you want to make a greater and bigger impact.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • A lot of us get caught up in perfectionism.

    We have to have our membership programs done perfectly.

    Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.

    In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there, regardless of the number of followers you have and how you can use market feedback to make sure that what you offer is perfectly aligned with what people are looking for.

    Dr. Mary Barbera “fell” into the autism world in 1999 when her first-born son, Lucas was diagnosed with autism. Since then, Mary transformed from a confused and overwhelmed parent to a Board-Certified Behavior Analyst and best-selling author. After earning a PhD, Mary launched her first online course in early 2015 and later built additional courses and a membership program to help both parents and autism professionals.

    In her vlogs, podcasts, books, webinars, and online courses, Mary teaches her unique step-by-step system and method to help children with autism (or signs of autism) talk more while reducing tantrums and other problem behaviors.

    Mary’s latest book Turn Autism Around was published in 2021 by Hay House and is helping parents and professionals start turning things around for young children with early signs of autism and older children with an autism diagnosis who are still struggling with talking, tantrums, eating, sleeping and potty training.

    Find the full show notes here: https://onlinemarketingpodcast.com/the-time-to-launch-your-life-changing-membership-is-now-interview-with-award-winning-online-marketer-dr-mary-barbera-2/

    Resources:

    Free Online Workshops by Dr. Mary Barbera - Parents and Pros in the autism world can attend a free online workshop to learn more about joining Mary Barbera’s courses and community
    Make It a Membership -  a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership 
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with Mary:

  • How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?

    When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”

    I challenge you when it comes to your audience, look at why you are really building that audience. What is the purpose behind the vanity metric? What is it that you think you need to feel fulfilled?

    While you’re on your journey, you’re collecting an audience, you’re bringing people into our world. And the truth is, we really don’t need as many followers as we think. We don’t need the virtual line around the corner. We don’t need the huge follower count. We don’t need a huge email list. What we do need is connection. We need to make sure we are tuned in with our audience, and we need to make sure we are tuned in with who we are, so we project the best self that we have.

    So, how much is enough? I guarantee it’s not anywhere near where you’re placing that metric. You can be fulfilled now, and you can look at the numbers. How many sales? How many paying clients do you need to reach the goal, to live the life and lifestyle that you want, to make the impact that you want?

    You don’t need a huge following. Instead, go deeper with fewer.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • Memberships are a win-win for both, business owners and clients.

    In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.

    While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.

    Find the full show notes here: https://onlinemarketingpodcast.com/memberships-a-game-changer-for-business-owners-clients-2/

    Resources:

    

    Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • How do you maximize the final days before your launch and convince people to sign up for your offer?

    In this episode of our Mastermind Series,  we are discussing how to maximize the time right before your launch.

    From engaging with your audience via email and social media, adding last-minute incentives, to handling their objections - there are many things you can do to “bring them over the line”.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • Create a feedback loop on anything and everything that you do in your business. 

    Because there's gold in the feedback and that's where people are constantly improving.

    You’ll get insights like:

    Why did things in your launch work well and what needs to be improved? 

    Why did people buy from you and why did others decide not to?

    This will show you what you can tweak and twist for your next launch to make it even better.

    So don’t forget to create a feedback loop, lean in, and listen to what your audience has to say.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • It’s time to raise your standards.

    Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.

    Everything you've done so far has gotten you here - what's next to level up?

    Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!

    This will expose you to new possibilities you can't even envision right now.

    What new circle of people could level you up and help you to step into bigger opportunities?

    You're ready for this next level!

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • As experts, we live with whatever our service is every day.

    It's nearly a hundred percent of what we're thinking about for our business.

    But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.

    So what we need to do is create a runway of awareness.

    We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of time and can guide people into that buying decision.

    In order to do that, we need to have a runway.

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.

    And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.

    The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.

    In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.

    Find the full shownotes here: https://onlinemarketingpodcast.com/this-will-make-or-break-your-launch-2/

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!

    Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.

    You don't need to reinvent the wheel. It's probably already created out there!

    Resources:

    

    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • If you really want to attract the right people for your offers, you have to make sure that the lead magnet that you’re putting out there is very attractive and perfectly aligned with your offer.

    In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer. 

    Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-lead-magnets-your-audience-cant-resist-2/

    Resources:

    

    Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster!  
    Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt

    Facebook: @realpaulpruitt & @realmelissapruitt 

  • In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by

    - making yourself visible in the right places

    - creating a daily routine of giving value to your target audience

    - and creating relevance while paying attention to social cues in the online space.

    Resources:

    Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
    Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
    For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

    Connect with us on social!

    Instagram: @realpaulpruitt & @realmelissapruitt 

    Facebook: @realpaulpruitt & @realmelissapruitt