Episoder
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In this episode we discuss our varied experiences of and relationships with nature. We pay particular attention to inter-generational similarities and differences, and geographical/ cultural differences of understandings of nature.
We are joined by Christina Elvira Dahl, a research assistant, and Mathilde Hansson, a student in the Market & Management Anthropology Bachelorâs program, both from the University of Southern Denmark. They share their research on evolving garden practices in Denmark and indigenous strategies for dealing with waste in Hawaii, respectively.
References in this episode:
Douglas, M. (2003). Purity and danger: An analysis of concepts of pollution and taboo. Routledge.
Haraway, D. J. (2013). When species meet. U of Minnesota Press.
Kimmerer, R. (2013). Braiding sweetgrass: Indigenous wisdom, scientific knowledge and the teachings of plants. Milkweed editions.
Canniford, R. and Shankar, A., 2013. Purifying practices: How consumers assemble romantic experiences of nature. Journal of Consumer Research, 39(5), pp.1051-1069.
Kunchamboo, V., Lee, C.K. and Brace-Govan, J., 2017. Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior. Journal of Business Research, 74, pp.126-132. -
In this episode Lez Trujillo Torres from the University of Illinois, Chicago shares her research on complex emotions and family dynamics involving covid 19 vaccines.
We also discuss, more generally, how consumption gets complicated when multiple actors experiencing varied emotions negotiate rules of engagement and boundary-making.
References in this episode:
Mimoun, L., Trujillo-Torres, L. and Sobande, F., 2021. Social emotions and the legitimation of the fertility technology market. Journal of Consumer Research. -
Manglende episoder?
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We are joined by Tanvi Gupta and Rupali Kapoor from the Indian Institute of Management, Udaipur to discuss the interrelationships between food practices, nationhood, memory and brands.
Tanvi and Rupali share their research on Cadburyâs Bournvita drinking chocolate and how this brand as well as product has been central to many Indian consumersâ associations of childhood.
We also touch upon the postcolonial associations of certain brands and how their significations change over time.
Recommended reading:
Wilk, R.R., 1999. " Real Belizean food": building local identity in the transnational caribbean. American anthropologist, 101(2), pp.244-255.
Appadurai, A., 1988. How to make a national cuisine: cookbooks in contemporary India. Comparative studies in society and history, 30(1), pp.3-24.
Holtzman, J.D., 2006. Food and memory. Annu. Rev. Anthropol., 35, pp.361-378.
Belasco, W., 2002. Food matters: Perspectives on an emerging field. Food nations: Selling taste in consumer societies, pp.2-23. -
In this episode, we try to understand how technological entanglements have been shaping contemporary family life and question our imaginings of the ânormal,â happy and child-centered family.
Our two guests, Lydia Ottlewski (University of Southern Denmark) and Karin Brondino-Pompeo (Escola Superior de Propaganda e Marketing, SĂŁo Paulo) share their research on online platforms through which users form parenting arrangements in Germany (Lydia) and through which parents produce and curate child-centered content in Brazil (Karin).
We also ponder upon the role (and responsibilities) of platforms and the legal and ethical frameworks that accompany family life. -
In this episode we are joined by Domen Bajde from the University of Southern Denmark to discuss sports consumption. We being with a conversation around our personal interests in sports viewing and how political issues influence sports and athletes in different ways. Then Domen talks us through his project on NFTs and questions whether consumption is really changing from âsolid to liquidâ or are we just seeing new forms of the desire for ownership.
Some references:
Fletcher, T., 2012. âWho do ââtheyâ cheer for?âCricket, diaspora, hybridity and divided loyalties amongst British Asians. International Review for the Sociology of Sport, 47(5), pp.612-631.
Fletcher, T., 2011. The making of English cricket cultures: Empire, globalization and (post) colonialism. Sport in Society, 14(1), pp.17-36.
Bardhi, F. and Eckhardt, G.M., 2017. Liquid consumption. Journal of Consumer Research, 44(3), pp.582-597.
Canniford, R. and Shankar, A., 2013. Purifying practices: How consumers assemble romantic experiences of nature. Journal of Consumer Research, 39(5), pp.1051-1069. -
In this episode we talk to Adjoa Ocran about her PhD research on Ghanaian celebrities.
We specifically discuss celebrity priests and how young Ghanians make sense of the concept of âcelebrityâ.
Additionally, we touch upon issues of child celebrities like Britney Spears, âcancel cultureâ and the cannibalism of Armie Hammer, and finally, how consumption is related to celebrity culture. -
In this episode we talk about how consumption plays a key role in the holiday season and why this can be problematic.
We discuss Black Friday, consumer representations, and the plight of non-celebrants as well as those who might not be feeling their best around the holiday season, situating "holiday depression" within larger patterns of "cruel optimism" and toxic positivity.
We end with some speculative thoughts on how consumers and brands can re-consider hegemonic representations and practices during the holidays.
References and reading tips:
Weinberger, M.F., 2015. Dominant consumption rituals and intragroup boundary work: How non-celebrants manage conflicting relational and identity goals. Journal of Consumer Research, 42(3), pp.378-400.
Ahmed, S. (2010). The promise of happiness. Duke University Press.
Berlant, L. (2011). Cruel optimism. Duke University Press.
Cabanas, E., & Illouz, E. (2019). Manufacturing happy citizens: How the science and industry of happiness control our lives. John Wiley & Sons.
Cvetkovich, A. (2012). Depression: A Public Feeling. Duke University Press. -
In this episode, we are joined in the studio by our students Anne-Mette Buch Hansen (masterâs in international business and marketing) and Mike Gotfredsen (bachelorâs in market and management anthropology).
Anne-Mette talks about her thesis research into mensâ clothing and make-up consumption that are deemed âgender-transgressiveâ.
Mike, who was an interlocutor in Anne-Mette's study, shares his own experiences and keen observations .
Together we discuss the changing and ever-diversifying understandings and practices of masculinity in a world where especially young people are challenging gender norms and categories, even while the marketplace and the âmainstreamâ are quite often lagging behind. -
In this episode, we talk to Ea HĂžg Utoft, a most inspiring political science scholar at Aarhus University, on gender equality.
We discuss an array of instances in which womenâs bodies are objectified, sexualized, and policed by society - be it with banning young girls and women from wearing crop tops to school or sport bras to the gym, or telling Muslim women not to wear religious head-covering.
Ea brings in the lens of a âpostfeminist gender regimeâ to discuss how, in Denmark, gender inequalities tend to become buried underneath a discourse of gender-related progress, which generates a set of frustrations difficulties for women and (other) gender minorities in fighting for a more equal and equitable society. -
In this episode Anuja and Alev discuss changes in consumption practices in times of crisis as well as people who try to mitigate crisis via consumption, i.e., Doomsday Preppers! We are joined by a recent Mastersâ Graduate, Alix Botto, who shares findings from her thesis on dispossession processes during the Covid-19 pandemic. Finally, Alev, Anuja and the mysterious K-man share their own consumption stories from time in lockdown during the pandemic.
References:
Akaka, M. A., & Schau, H. J. (2019). Value creation in consumption journeys: recursive reflexivity and practice continuity. Journal of the Academy of Marketing Science, 47(3), 499-515.
Campbell, M. C., Inman, J. J., Kirmani, A., & Price, L. L. (2020). In times of trouble: A framework for understanding consumersâ responses to threats.
Campbell, N., Sinclair, G. & Browne, S. (2019) Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 35:9-10, 798-817, DOI: 10.1080/0267257X.2019.1631875
Phipps, M., & Ozanne, J. L. (2017). Routines disrupted: Reestablishing security through practice alignment. Journal of Consumer Research, 44(2), 361-380.
TĂŒre, M. (2014). Value-in-disposition: Exploring how consumers derive value from disposition of possessions. Marketing Theory, 14(1), 53-72.
Werron, T., & Ringel, L. (2020). Pandemic Practices, Part One. How to Turn âLiving Through the COVID-19 Pandemicâ into a Heuristic Tool for Sociological Theorizing. Sociologica, 14(2), 55-72. -
In this season finale, Anuja and Alev talk about their love for movies and the movie theater (despite the logistical challenges of using the bathroom).
Their guest, Professor Finola Kerrigan, chimes in to talk about storytelling, representation, and marketing in a globalized (but still imbalanced) movie industry and also shares with us the joys of using personal stories as teaching materials. -
In this episode, Alev, Anuja and their producer Karsten share stories about their consumption related shame and regret.
We discuss the idea of travel as a liminal space for carefree consumption, how governments might encourage consumption as a form of citizenship, and fandom related remorse (including a dig at Harry Potter). Finally, Karsten shares thoughts on how parents might feel helpless against consumer culture and the marketplaceâs influence on children.
At the end, we acknowledge our privilege in being able to participate in consumption and have these conversations. -
Are chihuahuas real dogs? Have you ever been to a Victorian cat tea party? How do dogs motivate us to be better? Anuja and Alev and their guests, Zeynep Arsel and Ghalia Shamayleh, a supervisor-PhD student team from Concordia University challenge the animal-human binaries in this episode and go to the cats & dogs.
Reading suggestions for this episode:
Abidin, C. (2015). Micromicrocelebrity: Branding babies on the internet. m/c Journal, 18(5).
Austin, J., & Irvine, L. (2020). âA Very Photogenic Catâ: Personhood, Social Status, and Online Cat Photo Sharing. Anthrozoös, 33(3), 441-450.
Bettany, S., & Daly, R. (2008). Figuring companion-species consumption: A multi-site ethnography of the post-canine Afghan hound. Journal of Business Research, 61(5), 408-418.
Bettany, S., & Kerrane, B. (2011). The (postâhuman) consumer, the (postâavian) chicken and the (postâobject) Eglu: Towards a materialâsemiotics of antiâconsumption. European Journal of Marketing.
Bettany, S. M., & Kerrane, B. (2018). Figuring the pecking order: Emerging child food preferences when species meet in the family environment. European Journal of Marketing, 52(12), 2334-2355.
Beverland, M. B., Farrelly, F., & Lim, E. A. C. (2008). Exploring the dark side of pet ownership: Status-and control-based pet consumption. Journal of Business Research, 61(5), 490-496.
Davison, P. (2012). The language of internet memes. The social media reader, 120-134.
Golbeck, J. (2011) âThe more people I meet, the more I like my dog: A study of pet-oriented social networks on the Webâ, First Monday, 16(2). doi: 10.5210/fm.v16i2.2859.
Granot, E., Alejandro, T. B., & Russell, L. T. M. (2014). A socio-marketing analysis of the concept of cute and its consumer culture implications. Journal of Consumer Culture, 14(1), 66-87.
Haraway, D. J. (2003). The companion species manifesto: Dogs, people, and significant otherness Chicago: Prickly Paradigm Press.
Heath, T. and Nixon, E., 2021. Immersive imaginative hedonism: Daydreaming as experiential âconsumptionâ. Marketing Theory, p.14705931211004665.
Hirschman, Elizabeth C. "Consumers and Their Animal Companions." Journal of Consumer Research 20, no. 4 (1994): 616-32. Accessed May 20, 2021. http://www.jstor.org/stable/2489763.
Maddox, J. (2020). The secret life of pet Instagram accounts: Joy, resistance, and commodification in the Internetâs cute economy. New Media & Society, 1461444820956345.
J Nast, H. (2006). Critical pet studies?. Antipode, 38(5), 894.
Podhovnik, E. (2018). The Purrification of English: Meowlogisms in online communities. English Today, 34(3), 2-16. -
In this episode, Anuja & Alev make Dannie Kjeldgaard (SDU) answer all of lifeâs big questions, such as âwhat is sustainabilityâ and âcan consumption ever be sustainable.â Dannieâs sensible Scandinavian approach is followed by two brilliant students (well, one recent and one almost- grad) - Silvia Sperti and Julia Wummel, who talk about their research on citizen-driven sustainability initiatives such as Swap Parties and Repair Cafes.
Optional reading list for this episode:
Anantharaman, M. (2017). Elite and ethical: The defensive distinctions of middle-class bicycling in Bangalore, India. Journal of Consumer Culture, 17(3), 864-886.
Boström, M., & Klintman, M. (2019). Can we rely on âclimate-friendlyâconsumption?. Journal of Consumer Culture, 19(3), 359-378.
Carfagna, L. B., Dubois, E. A., Fitzmaurice, C., Ouimette, M. Y., Schor, J. B., Willis, M., & Laidley, T. (2014). An emerging eco-habitus: The reconfiguration of high cultural capital practices among ethical consumers. Journal of Consumer Culture, 14(2), 158-178.
Curnow, J., & Helferty, A. (2018). Contradictions of solidarity: Whiteness, settler coloniality, and the mainstream environmental movement. Environment and Society, 9(1), 145-163.
Farrer, J. (2011). Remediation: Discussing fashion textiles sustainability. Shaping sustainable fashion: Changing the way we make and use clothes, 19-33.
Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840-857.
Handy, F., Katz-Gerro, T., Greenspan, I., & Vered, Y. (2021). Intergenerational disenchantment? Environmental behaviors and motivations across generations in South Korea. Geoforum, 121, 53-64.
Haraway, D. J. (2016). Staying with the trouble: Making kin in the Chthulucene. Duke University Press.
Head, L., Klocker, N., & Aguirre-Bielschowsky, I. (2019). Environmental values, knowledge and behaviour: Contributions of an emergent literature on the role of ethnicity and migration. Progress in Human Geography, 43(3), 397-415.
Holt, D. B. (2012). Constructing sustainable consumption: From ethical values to the cultural transformation of unsustainable markets. The ANNALS of the American Academy of Political and Social Science, 644(1), 236-255; A&T: Chapter 11.
KannengieĂer, S. (2018). Repair CafĂ©s as communicative figurations: Consumer-critical media practices for cultural transformation. In Communicative figurations (pp. 101-122). Palgrave Macmillan, Cham.
Kennedy, E. H., & Givens, J. E. (2019). Eco-habitus or eco-powerlessness? Examining environmental concern across social class. Sociological Perspectives, 62(5), 646-667.
Kumar, A. and Taylor Aiken, G., 2021. A postcolonial critique of community energy: Searching for community as solidarity in India and Scotland. Antipode, 53(1), pp.200-221.
Liboiron, M. (2021). Pollution is colonialism. Duke University Press.
MacGregor, S., Walker, C., & Katz-Gerro, T. (2019). âItâs what Iâve always doneâ: Continuity and change in the household sustainability practices of Somali immigrants in the UK. Geoforum, 107, 143-153.
Paddock, J. (2017). Household consumption and environmental change: Rethinking the policy problem through narratives of food practice. Journal of Consumer Culture, 17(1), 122-139.
Prothero, A., Dobscha, S., Freund, J., Kilbourne, W. E., Luchs, M. G., Ozanne, L. K., & ThĂžgersen, J. (2011). Sustainable consumption: Opportunities for consumer research and public policy. Journal of Public Policy & Marketing, 30(1), 31-38.
Pulido, L. (2017). Geographies of race and ethnicity II: Environmental racism, racial capitalism and state-sanctioned violence. Progress in Human Geography, 41(4), 524-533.
Reid, L., Sutton, P., & Hunter, C. (2010). Theorizing the meso level: the household as a crucible of pro-environmental behaviour. Progress in human geography, 34(3), 309-327.
Rosner, D. K. (2014). Making citizens, reassembling devices: On gender and the development of contemporary public sites of repair in Northern California. Public Culture, 26(1 (72)), 51-77.
Schoolman, E. D. (2020). Building community, benefiting neighbors:âBuying localâ by people who do not fit the mold for âethical consumersâ. Journal of Consumer Culture, 20(3), 285-304.
Seyfang, G., & Paavola, J. (2008). Inequality and sustainable consumption: bridging the gaps. Local Environment, 13(8), 669-684.
Shove, E. (2010). Beyond the ABC: climate change policy and theories of social change. Environment and planning A, 42(6), 1273-1285
Toole, S., Klocker, N., & Head, L. (2016). Re-thinking climate change adaptation and capacities at the household scale. Climatic Change, 135(2), 203-209.
Tsing, A. L. (2015). The mushroom at the end of the world: On the possibility of life in capitalist ruins. Princeton University Press. -
Deciding that they can't get enough of talking about love and marriage and TV, Anuja, Alev and Carly get together again and discuss of norms and (double) standards when it comes to determining what are the right ways to love and choose and make a (heterosexual) family; reflecting on awkward personal experiences, matchmaking/mail-order bride discussions, multiple critical feminist perspectives and of course representations of love and sex on TV. MMA student Vivien Dobran chimes in to talk about how young people take a shopping catalog approach to dating via Tinder.
Please note that we are not done talking about love, sex, relationships and would like to include more, especially non-heteronormative and gender-queer perspectives and critiques next fall!
Love episode reading list:
AbuâLughod, L. (2002). Do Muslim women really need saving? Anthropological reflections on cultural relativism and its others. American anthropologist, 104(3), 783-790.
Bachen, C. M., & Illouz, E. (1996). Imagining romance: Young people's cultural models of romance and love. Critical Studies in Media Communication, 13(4), 279-308.
Dhillon, M. and Dhawan, P., 2011. âBut I am fatâ: The experiences of weight dissatisfaction in Indian adolescent girls and young women. Women's Studies International Forum, 34(6), pp. 539-549.
Illouz, E. (1997). Consuming the romantic utopia: Love and the cultural contradictions of capitalism. Univ of California Press.
Illouz, E. (2007). Cold intimacies: The making of emotional capitalism. Polity.
John, M., 2014. Feminist vocabularies in time and space: Perspectives from India. Economic and Political Weekly. 49(22), pp. 121-130.
Liversage, A. (2012). Gender, conflict and subordination within the household: Turkish migrant marriage and divorce in Denmark. Journal of Ethnic and Migration Studies, 38(7), 1119-1136.
Mahmood, S. (2011). Politics of piety: The Islamic revival and the feminist subject. Princeton University Press.
Mohanty, C.T., 1988. Under Western Eyes: Feminist scholarship and colonial discourses. Feminist Review. 30, pp. 61-88.
Mohanty, C.T., 2003. âUnder Western Eyesâ revisited: Feminist solidarity through anticapitalist struggles. Signs. 28 (2), pp. 499-535.
Palriwala, R., & Uberoi, P. (Eds.). (2008). Marriage, migration and gender (Vol. 5). SAGE Publications Ltd.
Pateman, C. (2016). Sexual contract. The wiley blackwell encyclopedia of gender and sexuality studies, 1-3.
Plambech, S. (2009). From Thailand with love: Transnational marriage migration in the global care economy. Wagadu Volume 5: Anti-Trafficking, Human Rights, and Social Justice, 47-60.
Raj, R., 2013. Dalit women as political agents: The Kerala experience, Economic & Political Weekly, 48(18), pp. 56-63.
Shilpa Davé (2012) Matchmakers and cultural compatibility: Arranged marriage, South Asians, and American television, South Asian Popular Culture, 10:2, 167-183, DOI: 10.1080/14746689.2012.682877 -
In this episode, Alev and Anuja cover a broad range of topics ranging from whether Backstreet Boys has ever been cool, to Bollywood music in the UK, and to the politics of Kurdish music in Turkey. SDU MMA student Maria Seitjen Reiss joins them with insights into flamenco as local heritage as well as tourist spectacle in Andalusia. Guest researcher Alex Skandalis from Lancaster University sheds light on the intersections of taste, place as well as gender in the fields of Indie and Classical music consumption.
Reading list and notes:
Alexâs research on music, taste, and place:
Skandalis, A., Banister, E. and Byrom, J., 2018. The spatial aspects of musical taste: Conceptualizing consumersâ place-dependent identity investments. Marketing Theory, 18(2), pp.249-265.
Skandalis, A., Banister, E. and Byrom, J., 2020. Musical taste and the creation of place-dependent capital: Manchester and the indie music field. Sociology, 54(1), pp.124-141.
Skandalis, A., Banister, E., & Byrom, J. (2016). Marketplace orchestration of taste: insights from the Bridgewater Hall. Journal of Marketing Management, 32(9-10), 926-943.
Alevâs research on Kurdish music:
KuruoÄlu, A. P., & Ger, G. (2015). An emotional economy of mundane objects. Consumption Markets & Culture, 18(3), 209-238.
KuruoÄlu, A., & Hamelink, W. (2017). âSounds of resistance. Performing the Political in the Kurdish Music Sceneâ in The Politics of Culture in Turkey, Greece & Cyprus: Performing the Left Since the Sixties; p. 103-121. Routledge
Podcast: âThe Kurdish Music Industry: History and Politics.â Ottoman History Podcast, Episode #116, hosted by Chris Gratien. https://www.ottomanhistorypodcast.com/2013/08/the-kurdish-music-industry-history-and.html
Inspiration from (and for) Mariaâs research on Flamenco:
Aoyama, Y. (2007). The role of consumption and globalization in a cultural industry: The case of flamenco. Geoforum, 38(1), 103-113.
Aoyama, Y. (2009). Artists, tourists, and the state: Cultural tourism and the flamenco industry in Andalusia, Spain. International Journal of Urban and Regional Research, 33(1), 80-104.
Machin-Autenrieth, M. (2015, February). FlamencoÂż algo nuestro?(something of ours?): Music, regionalism and political geography in Andalusia, Spain. In Ethnomusicology Forum (Vol. 24, No. 1, pp. 4-27). Routledge.
Malefyt, T. D. (1998). " Inside" and" Outside" Spanish Flamenco: Gender Constructions in Andalusian Concepts of Flamenco Tradition. Anthropological Quarterly, 63-73.
Papapavlou, M. (2003). The city as a stage: Flamenco in Andalusian culture. Journal of the Society for the Anthropology of Europe, 3(2), 14-24.
Washabaugh, W. (1995). Ironies in the History of Flamenco. Theory, Culture & Society, 12(1), 133-155.
Washabaugh, W. (2021). Flamenco: passion, politics and popular culture. Taylor & Francis.
Imagined Communities, Traditions - General Inspiration:
Anderson, B. (2006). Imagined communities: Reflections on the origin and spread of nationalism. Verso books.
Herzfeld, M. (2005). Cultural intimacy: Social poetics in the nation-state. Psychology Press.
Hobsbawm, E., & Ranger, T. (Eds.). (2012). The invention of tradition. Cambridge University Press.
Music, Belonging(s), and Representations:
Baily, J., & Collyer, M. (2006). Introduction: Music and migration. Journal of Ethnic and Migration Studies, 32(2), 167-182.
Baker, C. (2016). Sounds of the borderland: Popular music, war and nationalism in Croatia since 1991. Routledge.
Feld, Steven. 1990. Sound and Sentiment: Birds, Weeping, Poetics and Song in the Kaluli Expression. Philadelphia: University of Pennsylvania Press.
Hamelink, W. (2016). The Sung Home. Narrative, Morality, and the Kurdish Nation. Brill.
Hamelink, W., & BarıĆ, H. (2014). DengbĂȘjs on borderlands: Borders and the state as seen through the eyes of Kurdish singer-poets. Kurdish Studies, 2(1), 34-60.
Harris, R., & Dawut, R. (2002). Mazar festivals of the Uyghurs: music, Islam and the Chinese state. British Journal of Ethnomusicology, 11(1), 101-118.
Henderson, E. A. (1996). Black nationalism and rap music. Journal of Black Studies, 26(3), 308-339.
Manuel, P. (1993). Cassette culture: Popular music and technology in North India. University of Chicago Press.
Morcom, A. (2008). Getting heard in Tibet: Music, media and markets. Consumption, Markets and Culture, 11(4), 259-285.
Punathambekar, A. (2005). Bollywood in the Indian-American diaspora: Mediating a transitive logic of cultural citizenship. International Journal of Cultural Studies, 8(2), 151-173.
Revill, G. (2000). Music and the politics of sound: nationalism, citizenship, and auditory space. Environment and Planning D: Society and Space, 18(5), 597-613.
Scalbert-Yucel, Clemence. 2009. âThe Invention of a Tradition: Diyarbakırâs Dengbej Project.â European Journal of Turkish Studies (10)
Music Materialities, Practices and Taste:
Arsel, Z. and Thompson, C.J., 2011. Demythologizing consumption practices: How consumers protect their field-dependent identity investments from devaluing marketplace myths. Journal of consumer research, 37(5), pp.791-806.
Bartmanski, D., & Woodward, I. (2015). The vinyl: The analogue medium in the age of digital reproduction. Journal of consumer culture, 15(1), 3-27.
Bartmanski, D., & Woodward, I. (2015). Vinyl: The analogue record in the digital age. Bloomsbury Publishing.
Born, Georgina. 2011. âMusic and the Materialization of Identities.â Journal of Material Culture 16 (4): 376â388.
Hennion, A. (2001). Music lovers: Taste as performance. Theory, Culture & Society, 18(5), 1-22.
Bradshaw, A. and Shankar, A., 2008. The production and consumption of music. Consumption, Markets and Culture, 11(4), pp.225-227.
Shankar, A., 2000. Lost in music? Subjective personal introspection and popular music consumption. Qualitative Market Research: An International Journal.
Webster, J. (2020). Taste in the platform age: music streaming services and new forms of class distinction. Information, Communication & Society, 23(13), 1909-1924. -
Fitness activities on the surface have a lot to do with health and looks, they are also very much embedded in marketplace logics and consumer culture.
In this episode, Alev and Anuja and guests reveal how fitness culture is a significant part of a modern individual's everyday activities.
They look into extreme forms of sports such as CrossFit and the Danish runner's race "Extreme Man's Smell" as well as fitness activities during Covid-19, and discuss the joys as well as tensions of working out.
Guest appearances in this episode:
Karsten Prinds, Producer at this show.
Csongor FĂŒleki, a student in the Bachelor's program of Market and Management Anthropology at SDU.
Anil Isisag, an Assistant Professor of Marketing at EMLyon Business School.
Notes and reading suggestions:
Foundational Texts that help contextualize âthe bodyâ within capitalism / late modernity:
Blackman, L. (2020). The body: The key concepts. Routledge.
Featherstone, M. (1982). The body in consumer culture. Theory, culture & society, 1(2), 18-33.
Featherstone, M., & Turner, B. S. (1995). Body & society: An introduction. Body & Society, 1(1), 1-12.
Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Stanford university press.
Lasch, C. (2018). The culture of narcissism: American life in an age of diminishing expectations. WW Norton & Company.
Slater, D. (1997) Consumer Culture and Modenity. Cambridge: Polity Press
Turner, B. S. (1996). Body and Society: Explorations in Social Theory. London: Sage
Fitness Cultures & Body Work - more general:
Andreasson, J., & Johansson, T. (2014). The Fitness Revolution: Historical Transformations in the
Global Gym and Fitness Culture. Sport science review, 23(3-4), 91-112.
Hakim, J. (2015). 'Fit is the new rich': male embodiment in the age of austerity. Soundings, 61(61), 84-94.
Kristensen, D. B., & Ruckenstein, M. (2018). Co-evolving with self-tracking technologies. New Media & Society, 20(10), 3624-3640.
Kristensen, D. B., & Prigge, C. (2018). Human/technology associations in self-tracking practices. In Self-tracking (pp. 43-59). Palgrave Macmillan, Cham.
Maguire, J. S. (2007). Fit for consumption: Sociology and the business of fitness. Routledge.
Martschukat, J. (2019). The age of fitness: the power of ability in recent American history. Rethinking History, 23(2), 157-174.
McKenzie, S. (2013). Getting physical: The rise of fitness culture in America. Lawrence: university press of kansas.
Pedersen, P. V., & TjĂžrnhĂžj-Thomsen, T. (2017). Bodywork and bodily capital among youth using fitness gyms. Journal of Youth Studies, 20(4), 430-445.
Sassatelli, R. (1999). Fitness gyms and the local organization of experience. Sociological research online, 4(3), 96-112.
Sassatelli, R. (1999). Interaction order and beyond: A field analysis of body culture within fitness gyms. Body & Society, 5(2-3), 227-248.
Sassatelli, R., 2003. Beyond health and beauty: A critical perspective on fitness culture. In Womenâs Minds, Womenâs Bodies (pp. 77-88). Palgrave Macmillan, London.
Sassatelli, R. (2010). Fitness culture: gyms and the commercialisation of discipline and fun. Palgrave Macmillan
âExtremeâ Fitness Activities:
Andreasson, J., & Johansson, T. (2019). Triathlon Bodies in Motion: Reconceptualizing Feelings of Pain, Nausea and Disgust in the Ironman Triathlon. Body & Society, 25(2), 119-145.
Gillett, J., & White, P. G. (1992). Male bodybuilding and the reassertion of hegemonic masculinity: A critical feminist perspective. Play & Culture.
Klein, A. M. (1986). Pumping irony: Crisis and contradiction in bodybuilding. Sociology of Sport journal, 3(2), 112-133.
Scott, R., Cayla, J., & Cova, B. (2017). Selling pain to the saturated self. Journal of Consumer Research, 44(1), 22-43.
Weedon, G. (2015). Camaraderie reincorporated: Tough Mudder and the extended distribution of the social. Journal of Sport and Social Issues, 39(6), 431-454.
CrossFit:
Couture, J. (2019). âProtecting the Giftâ: Risk, Parental (Ir) responsibility, and CrossFit Kids Magazine. Sociology of Sport Journal, 36(1), 77-86.
Dawson, M. C. (2017). CrossFit: Fitness cult or reinventive institution?. International review for the sociology of sport, 52(3), 361-379.
Edmonds, S. E. (2020). Geographies of (cross) fitness: an ethnographic case study of a CrossFit Box. Qualitative research in sport, exercise and health, 12(2), 192-206.
Hejtmanek, K. R. (2020). Fitness Fanatics: Exercise as Answer to Pending Zombie Apocalypse in Contemporary America. American Anthropologist, 122(4), 864-875.
McCarthy, B. (2021). Reinvention Through CrossFit: Branded Transformation Documentaries. Communication & Sport, 9(1), 150-165.
Other Branded and (G)local Fitness Cultures:
Andreasson, J., & Johansson, T. (2016). âDoing for group exercise what McDonald's did for hamburgersâ: Les Mills, and the fitness professional as global traveller. Sport, Education and Society, 21(2), 148-165.
Askegaard, S., & Eckhardt, G. M. (2012). Glocal yoga: Re-appropriation in the Indian consumptionscape. Marketing Theory, 12(1), 45-60.
Ertimur, B., & Coskuner-Balli, G. (2015). Navigating the institutional logics of markets: Implications for strategic brand management. Journal of Marketing, 79(2), 40-61.
Powers, D. and Greenwell, D.M., 2017. Branded fitness: Exercise and promotional culture. Journal of Consumer Culture, 17(3), pp.523-541.
Journalism on contemporary body & fitness cultures:
Abad-Santos (2020) âHow Soulcycle Lost Its Soulâ
https://www.vox.com/the-goods/22195549/soulcycle-decline-reopening-bullying-bike-explained
Ehrenreich, B. (2018). Body Work: The curiously self-punishing rites of fitness culture. The Baffler, (38), 6-10.
Katz, D. (1995) Jack Lalanne is Still an Animal:
https://www.outsideonline.com/1830081/jack-lalanne-still-animal
Mowbray, N. (2018) âIt's intoxicating â I became obsessed': has fitness gone too far?â
https://www.theguardian.com/lifeandstyle/2017/sep/30/has-extreme-fitness-gone-too-far-instagram-gym-classes
A sampling of some marketplace products & advice on home exercise:
Goldfarb, A. (2020) âYou Can Take Care of Yourself in Coronavirus Quarantine or Isolation, Starting Right Nowâ, https://www.nytimes.com/2020/03/20/style/self-care/isolation-exercise-meditation-coronavirus.html -
'Celebrating' one year of Covid-19, researchers Anuja Pradhan and Alev Kuruogly talks about the changes in consumer culture inflicted by the pandemic. We talk about ritualization, how spaces have changed and the dilemma of liberalism vs. responsibilization.
References and reading suggestions for this episode:
Symbolic Boundaries: Dirty-Clean:
Douglas, M. (2003). Purity and danger: An analysis of concepts of pollution and taboo. Routledge.
Covid Disruptions & responsibilization:
Utoft, EH. âAll the single ladiesâ as the ideal academic during times of COVIDâ19? Gender Work Organ. 2020; 27: 778â 787. https://doi-org.proxy1-bib.sdu.dk/10.1111/gwao.12478
Bajde, D. (2020) Coronavirus: what makes some people act selfishly while others are more responsible?. The Conversation. 25th March 2020. Available at: https://theconversation.com/coronavirus-what-makes-some-people-act-selfishly-while-others-are-more-responsible-134341
(Consumption) Rituals:
Kjeldgaard and Bode (2017), âBroadening the Brandfest: Play and Ludic Agencyâ, European Journal of Marketing, 51(1), 23-43.
Rook, D. W. (1985). The ritual dimension of consumer behavior. Journal of consumer research, 12(3), 251-264.
Liberalism and the ideology of Consumer Choice (background readings):
Giddens, A. 1991 Modernity and SelfâIdentity, Cambridge: Polity.
Lasch, C. 1979 Culture of Narcissism: American Life in an Age of Diminishing Expectations, New York: Norton.
Slater, D. (1997) Consumer Culture and Modernity. Cambridge: Polity Press . -
Fashion is a system that organises most of our lives. In this episode, Anuja Pradhan and Alev Kuruoglu talk about fashions impact through mass media, and fashion as a system of distinction as well as its ethical contentions.
Notes, links and references for this episode:
Our Guest Erikaâs Research:
Kuever, E. (2014). Mapping the Real and the False: Globalization and the Brand in Contemporary China. In Consumer Culture Theory. Emerald Group Publishing Limited.
Kuever, E. (2019). âIf the People Do Not Raise the Issue, the Officials Will Not Investigateâ: Moral Citizenship among Chinaâs Fake-Fighters. Journal of Current Chinese Affairs, 48(3), 360-380.
Kuever, E. (2019). Moral imaginings of the market and the state in contemporary China. Economic Anthropology, 6(1), 98-109.
Fashion, Identity, Distinction, Desire etc - Some Fundamentals:
Simmel, G. (1957[1903]). Fashion. American journal of sociology, 62(6), 541-558.
Benjamin, W. (1935). The Work of Art in the Age of Mechanical Reproduction, 1936.
Belk, R. W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of consumer research, 30(3), 326-351.
Davis, F. (2013). Fashion, culture, and identity. University of Chicago Press.
Rocamora, A. (2002). Fields of fashion: Critical insights into Bourdieuâs sociology of culture. Journal of Consumer Culture, 2(3), 341-362.
Fashion & Migrant / Minority Subjects:
Ger, G. (1998). Constructing immigrant identities in consumption: appearance among the Turko-Danes. ACR North American Advances.
Kjeldgaard, D., & Askegaard, S. (2006). The glocalization of youth culture: The global youth segment as structures of common difference. Journal of consumer research, 33(2), 231-247.
Kjeldgaard, D. (2003). Youth identities in the global cultural economy: central and peripheral consumer culture in Denmark and Greenland. European Journal of Cultural Studies, 6(3), 285-304.
Sandikci, Ă., & Ger, G. (2010). Veiling in style: how does a stigmatized practice become fashionable?. Journal of Consumer Research, 37(1), 15-36.
Vihalemm, T., & Keller, M. (2011). Looking Russian or Estonian: young consumers constructing the ethnic âselfâ and âotherâ. Consumption Markets & Culture, 14(3), 293-309.
Fashion and TV:
AndĂČ, R. (2015). Fashion and fandom on TV and social media: Claire Underwoodâs power dressing. Critical Studies in Fashion & Beauty, 6(2), 207-231.
Attwood, F. (2005). Fashion and passion: Marketing sex to women. Sexualities, 8(4), 392-406.
Kuruc, K. (2008). Fashion as communication: A semiotic analysis of fashion on âSex and the Cityâ. Semiotica, 2008(171), 193-214.
Behind the Seams, The Secret Language of Sitcom Fashion: https://www.youtube.com/watch?v=5rEuh2RfQrY
Fast Fashion and its Discontents:
Brooks, A. (2019). Clothing poverty: The hidden world of fast fashion and second-hand clothes. Zed Books Ltd..
Crewe, L. (2017). The geographies of fashion: Consumption, space, and value. Bloomsbury Publishing.
Taplin, I. M. (2014). Who is to blame? A re-examination of fast fashion after the 2013 factory disaster in Bangladesh. Critical perspectives on international business.
Fashion & Social Media:
Duffy, B. E., & Hund, E. (2015). âHaving it allâ on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media+ Society, 1(2), 2056305115604337.
Scaraboto, D., & Fischer, E. (2013). Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets. Journal of Consumer Research, 39(6), 1234-1257.
Veenstra, A., & Kuipers, G. (2013). It is not oldâfashioned, it is vintage, vintage fashion and the complexities of 21st century consumption practices. Sociology Compass, 7(5), 355-365. -
Anuja Pradhan and Alev Kuruoglu talk about gender and representation issues in TV production - and in the writer's rooms. Shows like The Queenâs Gambit and Indian Matchmaking are put under the microscope. Consumer sociologist Carly Drake joins along the way.
Notes and reading tips:
âThe Male Gazeâ
It was Laura Mulvey who came up with this term, in in the essay âVisual Pleasure and Narrative Cinemaâ (Published in 1975, in the journal Screen - reprinted in the collection âVisual and Other Pleasuresâ in 1989)
The following are some sources if you would like to better understand engagement with and academic trajectories of this term:
Sassatelli, R. (2011). Interview with Laura Mulvey: Gender, gaze and technology in film culture. Theory, Culture & Society, 28(5), 123-143.
Cooper, B. (2000). âChick flicksâ as feminist texts: The appropriation of the male gaze in Thelma & Louise. Women's Studies in Communication, 23(3), 277-306.
Oliver, K. (2017). The male gaze is more relevant, and more dangerous, than ever. New Review of Film and Television Studies, 15(4), 451-455.
Benson-Allott, C. (2017). On Platforms: No Such Thing Not Yet: Questioning Television's Female Gaze. Film Quarterly, 71(2), 65-71.
Jones, A. (Ed.). (2003). The feminism and visual culture reader. Psychology Press.
Indian Feminist Scholars:
Mohanty, C.T. (1988) Under Western Eyes: Feminist scholarship and colonial discourses. Feminist Review. 30. 61-88.
Mohanty, C.T. (2003) âUnder Western Eyesâ revisited: Feminist solidarity through anticapitalist struggles. Signs. 28 (2). 499-535.
John, M. (2014) Feminist vocabularies in time and space: Perspectives from India. Economic and Political Weekly. 49(22). 121-130.
Gender and TV:
hooks, b. (2003). The oppositional gaze: Black female spectators. The feminism and visual culture reader, 94-105.
Nygaard, T., Lagerwey, J. (2020) Horrible White People: Gender, genre, and television's precarious whiteness. United States: NYU Press.
Tuncay Zayer, L., Sredl , K., Parmentier,M. & Coleman, C. (2012) Consumption and gender identity in popular media: Discourses of domesticity, authenticity, and sexuality. Consumption Markets & Culture, 15:4, 333-357.
Kandelwal, M. (2009) Arranging Love: Interrogating the vantage point in crossâborder feminism. Signs. 34(3). 583-609.
Cavender, G., Bond-Maupin, L. And Jurik, N. C. (1999) âThe construction of gender in reality crime TVâ, Gender & Society, 13(5), pp. 643â663. doi: 10.1177/089124399013005005.
D'Acci, Julie. 1994. Defining women: Television and the case of âCagney and Lacey.â Chapel Hill: University of North Carolina Press.
Green, S. (2019) Fantasy, gender and power in Jessica Jones, Continuum, 33:2, 173-184, DOI: 10.1080/10304312.2019.1569383
General TV:
Fiske, John. 1987. Television culture. New York: Routledge Kegan Paul. - Vis mere
