Episoder
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The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing strategies. We discuss the challenges and misconceptions in the marketing industry, such as the reliance on data versus insight, the perception of marketing departments within organisations, and the shift towards prioritising first-party data due to cookie deprecation. The episode also touches on creative advertising, customer-centric approaches, and the importance of brand and product availability to consumers. Through a mix of personal anecdotes, industry insights, and discussing Toms cartoons, we delve into the complexities of marketing an industry we all love.
00:00 Welcome to the Pilot: Introducing Mindless Marketers
00:25 Diving Into the World of tom Fishburne and the Marketoonist,
01:36 The Evolution and Challenges of the CMO Role
07:54 AI in Marketing: Expectations vs. Reality
11:50 Data-Driven Marketing: A Double-Edged Sword
16:56 Navigating the Shift from Third-Party Cookies
21:10 Rethinking Remarketing Strategies
22:13 Scepticism and Realisations in Digital Marketing
24:20 The Impact of Cutting Marketing Budgets
31:37 Inside the Mind of a Consumer: Brand Perception
39:08 Concluding Thoughts on Marketing Strategies
Listen, Learn Lead with Thatâs What I Call Marketing
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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In February Walter T Geer posted that he was going to shut down his social media and âuse it to amplify the voices of Black women that needed a mega phoneâ Walter commented that Historically Black women âhave CONSISTENTLY been called upon to help solve the worlds problems. It wasnât too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem to have forgotten the very people who helped dig them out of a holeâ
I was in touch with Walter and asked if he thought it was a good idea to profile some of the women he had featured and host a panel discussion on their experiences in marketing and communications and from their perspectives why we are where we are and what needs to change.
I was incredibly grateful that six of the black female leaders featured by Walter came back and agreed to be part of the discussion. In Part One of that discussion I am joined by
*Effie Kanyua, Founder: We Are Warriors PR - featured in PR Week's 'New Agencies to Watch in 2024'
*Ekaette Kern, Co-Founder and CEO, Tenet Consultancy.
*LeAnne Weekes, public relations and marketing expert looking for her next role
In this episode we have a really open conversation we discuss barriers to entry for black professionals in the field, including recruitment challenges, unpaid internships, lack of progression routes, and systemic issues. The panel discuss real-life examples of overcoming barriers in the industry, strategies for enhancing diversity in marketing and communications, stories of perseverance, creativity, and success, advice for aspiring professionals, emphasising the value of networking. Despite some progress, our industry still has a long way to go in truly embracing diversity and inclusivity. Let's learn, grow, and support each other in making the marketing world a place where everyone's voice is heard and valued. đĄ
Listen, Learn Lead with Thatâs What I Call Marketing
00:26 Effie's Journey: From Journalism to AI-Powered PR
01:23 LeAnne's Diverse Communications Expertise
02:54 Ekaette's Mission: Diversifying the Agency World in Atlanta
04:28 The Stark Reality of Diversity in the Industry
05:02 Breaking Down Barriers: Opportunities and Representation
09:24 The Importance of Diverse Voices in Creative Industries
12:20 Challenges and Solutions for True Diversity and Inclusion
18:34 The Role of Leadership and Strategy in DE&I Initiatives
21:36 The Impact of DE&I Rollbacks and the Need for Action
44:22 Advice for Aspiring Professionals in the Communications Industry
Thanks to today's show sponsors: The Indie List and Diplomat, the global brand agency
Get in touch about sponsorship or content partnerships, email
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Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic principles.In addition to her consulting work, Dr. Kite is an influential voice in the marketing community, frequently contributing to industry discussions, publishing research findings, and participating in conferences. And today's episode delves into so much of the work Grace contributes to the industry. We talk about how Graces curiosity got her into marketing, the importance of people, how getting the work used not just commissioned is so important. Bar charts beeing the bazzoka of data, the importance of last click attribution going away, the differences for smaller and bigger brands, how 30 grand spent today can give you 20-40% more effective marketing plans, of course we touch on AI and Die Hards place as a Christmas Classic.
00:14 From Economics to Marketing: A Unique Journey
03:21 The Leap to Freelancing: Balancing Career and Family
07:59 The Power of Positioning and Analytics in Marketing
11:28 Understanding the Human Element in Data Analytics
21:42 Navigating Marketing Strategies in Inflationary Times
25:58 Practical Advice for Marketers on a Budget
31:48 Navigating the Pitfalls of Attribution in Marketing
39:45 Understanding the Impact of External Factors on Marketing
42:24 Exploring the Potential and Pitfalls of Attention Metrics
45:19 The Power of Niche Influencers in Marketing
47:57 AI in Marketing: Opportunities and Concerns
50:57 Reflections and Insights from Industry Events
51:34 Econometrics: Making Advanced Analysis Accessible
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
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This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its marketing leadership. The episode wraps up with highlights of award nominations and recent podcast episodes, offering insights into recent marketing trends and discussions on AIâs role in creativity, the importance of thought leadership, and the evolving landscape of advertising.
00:00 Welcome to the Marketing Roundup!
00:21 March 2024 Sponsorship Opportunities and Show Updates
00:58 Heinz Ketchup Insurance: A Sticky Situation
01:58 LinkedIn and Edelman's Insightful B2B Report
03:14 Paddy Power's Creative Marketing Genius
04:08 St. Patrick's Day Celebrations and Brand Collaborations
05:13 TikTok's Uncertain Future in the US
06:39 Sam Altman's view on AI's Impact on Creativity and Marketing
08:34 Under Armour's AI-Powered Sports Commercial Controversy
10:08 Cannes 2024 Preparations and Opportunities
10:55 Pot Noodle's Slurp Campaign: A Sound Strategy?
12:54 Bailey's Innovative Solution to a Common Dilemma
13:31 Andrex's Bold New Brand Platform
14:49 Stella Artois' Star-Studded Campaign
15:44 Celebrating Differences with a Powerful Message
17:00 Starbucks' Marketing Leadership Shake-Up
18:04 AIM Awards and Marketing Excellence
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
Visit www.thatswhaticallmarketing.com to listen back to all previous shows
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In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities. The panel debate if B2B marketing should be purely transactional or should it create meaningful connections addressing customer pain points and leveraging strong creative content to resonate with the audience. The episode explores the role of creativity and utility in marketing, with a consensus on the necessity of creativity to stand out in a traditionally utilitarian field. The panelists share successful strategies from their respective organisations, shedding light on the importance of brand differentiation and the power of creative tactics to foster engagement and break the monotony of B2B marketing. As the conversation progresses, the panel touches on the impact of thought leadership and content strategies, underscoring the need for authenticity, relevance, and delivering value to the audience. The episode concludes with a lively enough discussion on the relationship between marketing and sales, emphasising the importance of collaboration, setting clear boundaries, and aligning goals to drive business success.. The episode serves as a compelling call to action for marketers to innovate, connect, and inspire in the evolving world of B2B marketing. The future of B2B marketing should be bright and inspiring
03:30 Defining B2B Marketing: Insights from the Experts
12:07 The Creative Challenge in B2B Marketing
18:29 Personalizing B2B Marketing: Strategies for Engagement
24:43 The Importance of Measurable Outcomes in B2B Marketing
32:45 The Digital Transformation of B2B Marketing
34:49 Navigating the Complex Relationship Between Sales and Marketing
48:17 The Importance of Internal Content Creation in B2B Marketing
55:55 The Future of B2B Marketing: Creativity, Purpose, and Impact
56:26 Spotlight on Innovative B2B Brands and the Future of Work
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Thanks to SpaceTo for hosting us and Business Plus for their support
Get in touch about sponsorship or content partnerships, email [email protected]
Visit www.thatswhaticallmarketing.com to listen back to all previous shows
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Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun conversation that is a great insight for not just marketers but for sales people too. We discuss the ways Jessica found support and mentorship on her pretty unconventional career journey, we talk about the importance of finding passion, maintaining intellectual curiosity, and the constant evolution of marketing as a discipline. We go deep on the topic of international marketing, highlighting the necessity of understanding how to cut through the noise, understand what really matters and where and when to get really local, something that Diplomat Agency has been set up to support scaling companies with. Jessica is a leader that oozes empathy and we talk about her approach to creating a supportive culture as a leader, being a thoughtful leader and not having all the answers. We cover product led growth, insights into how to best align sales and marketing and practical advice for any salespeople out there trying to target CMOâs you are probably getting it all wrong.
And we uncover something that we canât tell Jessicas boss.
00:00 Celebrating International Women's Day and Mentorship
03:05 Embracing Curiosity and Lifelong Learning in Marketing
04:50 Navigating the Complexities of International Marketing
16:54 Creating a Culture of Honesty and Empathy in Leadership
23:10 Transitioning to Chief Revenue Officer: Integrating Sales and Marketing
29:04 Exploring Calendly's Marketing Strategies and Growth
34:32 Fostering a Culture of Innovation and Customer Focus
38:13 Embracing Change and Experimentation in Marketing
41:46 The Importance of Psychological Safety and Learning from Failures
44:10 Empowering Teams
51:07 Balancing Work and Personal Life
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingTikTok https://www.tiktok.com/@thatsmarketingYou can listen to all previous episodes here https://www.thatswhaticallmarketing.com/podcast
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In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for his fascinating career, insightful publications, and significant contributions to marketing thought leadership. Tom is unquestionably one of the greats when it comes to effectiveness, he has been the author of a phenomenal amount of effectiveness papers and so certainly knows what good looks like. Today we chat about that, how that journey came about, how he got rejected by most the agencies he ended up working for when he started out, how he was a terrible account person and some of the things he has learnt along the way. We chat about how Tom set about instilling a culture of effectiveness through the agencies he worked at, without doubt leaving a legacy of excellence along the way. Tom talks about bridging the gap between creativity and commerciality, the importance of brand-building in digital platforms, and the aspects of communication strategy. He also shares insights about award-winning marketing case studies he has worked on, such as McDonald's and Sainsbury's, explaining the power of practical strategic planning, creativity, and consistency in achieving marketing goals. And as if that isnât enough we talk about Toms path to not becoming a choral singer.
04:50 The Shift from Account Management to Strategy
06:05 The Importance of Effectiveness in Advertising
08:55 The Art of Writing Effective Case Studies
14:26 The Sainsbury's Case Study: A Deep Dive
21:04 The Role of Frameworks in Strategy
26:15 Creating a Culture of Effectiveness
30:42 The Two Sides of the Coin: Media and Creativity
35:39 The Potential of Digital Platforms in Building Brands
43:28 The Role of Creativity in Gaining Attention
50:26 The Challenge of Convincing Stakeholders about Brand Building
Thanks to today's show sponsors: The Indie List https://indielist.ie/ and Diplomat, the global brand agency https://www.diplomat.agency/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] www.instagram.com/thatswhaticallmarketing/X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketingTikTok https://www.tiktok.com/@thatsmarketingYou can listen to all previous episodes www.thatswhaticallmarketing.com/
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Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his perspective on the world of marketing. Ian has lots of thoughts to share, as you will find out, coming from his years of experience working and running top media agencies in Ireland as well as running global media for the brand Poker Stars for the past two years.
During todays conversation we talk about Ians love of spreadsheets, the role agencies have played in his career, how the move client side happened and the experience of being client side. We talk about culture, accountability and autonomy, the importance of understanding - understanding culture, geography, global and local nuances - understanding things like marketing and business metrics, the role of testing, understanding loyalty and penetration and all the different areas of marketing are so important. And how ultimately how you use all of this information depends, on so many factors.
03:51 The Importance of Understanding Marketing
10:18 The Shift from Agency to Consultancy
18:11 The Importance of Team Dynamics and Culture
28:19 Understanding International Market Dynamics
42:35 The Role of Brand Power and Share of Voice in Maintaining Market Share
48:40 The Balance Between Global and Local in Marketing
54:25 The Return to Full Service in Marketing Agencies
Thanks to today's show sponsor The Indie List https://indielist.ie/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing TikTok https://www.tiktok.com/@thatsmarketingYou can listen to all old episodes www.thatswhaticallmarketing.com/
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Prof. Karen Nelson-Field, the leading authority in the area of attention, joined Thatâs What I Call Marketing to record Live Vol.2. The episode covers various aspects of marketing, particularly in relation to attention, media, and the digital advertising industry and concludes with an audience Q&A. Host Conor Byrne and Karen discuss the differences between traditional and digital media and the significance of understanding user behaviour to make effective marketing decisions. Karen explains how attention on digital advertising platforms is measured and how it affects campaign outcomes. She emphasises the importance of considering user experiences across different formats and platforms.
Karen explains that reach isn't equal across various advertising channels, stressing the need to understand the effectiveness of each platform in capturing attention. Despite any criticisms her work has received, she maintains the importance of her research and believes that the industry should evolve alongside changing media usage patterns. She also shares the findings from her research with Spotify and the challenges smaller brands face when advertising on low attention platforms.
The significance of using visual and auditory cues in advertising is discussed, including the impact they can have on brand recognition and audience engagement. Along the same line, she emphasises the importance of early brand integration within ads, as many viewers may not watch the entirety of a digital ad.
Karen goes over some examples of her work, such as a study conducted in Ireland assessing TV viewing habits and results of a project conducted with QMS in Australia focusing on out-of-home advertising. The conversation wraps up with a discussion about how attention measurements might apply on a B2B level, comparing it to B2C strategies.
Karen announces her upcoming book, stating that it will be a blueprint for media planning and buying in the changing digital landscape and takes questions from the audience in an engaging Q&A Session.
All this and we talk about snakes
02:49 The Brown Snake Incident
05:54 The Birth of Amplified Intelligence
09:15 Challenging Facebook's Advertising Model
12:30 The Importance of Attention in Advertising
29:55 The Role of Creative in Advertising
35:28 The Problem with Cost Per Thousand (CPM)
39:18 Understanding the Impact of Digital Reach
40:38 Exploring the Ecosystem of Attention Space
43:15 The Power of Attention in TV Viewing
45:42 The Influence of Sponsorships in Program Advertising
46:38 The Role of Out of Home Advertising in Attention Economy
48:18 Dealing with Criticism in the Attention Economy
55:00 Audience Q&A
Thanks to today's show sponsor The Indie List https://indielist.ie/ and our hosts Heineken Ireland
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Todayâs guest is Mark Sandys, Chief Innovation Officer at Diageo. The conversation covers so many aspects of marketing that Mark has seen throughout his career. We talk about Mark's entry into Diageo as a graduate trainee in 1997 to his rise within the company to his current role. Mark shares his views on the importance of stepping out of your comfort zone and how that helped progress his career in a bit of a sliding doors moment. We talk about the evolution of his marketing philosophy and the insights gained from observing consumer behaviour across the globe. We discuss the direction of innovation in the drinks market, with a focus on trends such as non-alcoholic beverages, celeb endorsed brands (still working on Ryan Reynolds as a guest) and the expanding influence of tequila. Mark discusses Diageo's innovation strategy centred on long-term planning and creating new systems and platforms rather than just products. We conclude with some advice from Mark to young marketers about understanding the entire P&L to make marketing choices that drive profit.
01:18 Experiences and Insights from Working at Diageo
08:46 Career Transitions and International Experiences
14:59 Understanding and Adapting to Different Markets
21:29 The Importance of Continuous Learning and Adaptability
30:48 Guinness's Growth Post-Covid and getting a better Guinness at home
37:31 The Concept of Platforms, Not Products
49:32 The Role of Acquisition in Innovation Strategy
52:56 The Future of Spirits: Tequila and Whiskey
57:56 The Importance of Leading the Business
Thanks to today's show sponsor The Indie List https://indielist.ie/
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/Hosted on Acast. See acast.com/privacy for more information.
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Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson.
Dave Horton and Matthew Woodhams-Roberts, are ECDs and partners of Special Group US and the creative team behind this years Uber Eats Ad.
So here we go, a deep dive into the Super Bowl ads of 2024 with a panel of experts. Kerri Martin is CMO of Goosebumps Brand Advisors and previously has held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and Matt Woodhams-Roberts, are ECDs (and partners) of Special U.S. and have worked on Super Bowl Ads before, this year overseeing the creative for Uber Eats highly rated ad.
Our conversation kicks off with personal Super Bowl Sunday experiences and dives into dissections of various ads that caught the panel's attention. Ads discussed include the nostalgic Volkswagen commercial celebrating 75 years in America, the emotionally infused Google Pixel ad, Pringles and State Farm's celebrity-packed spots, to name a few. Additionally, we touch on emerging themes, such as the increasing use of celebrities to create an immediate connection with viewers and the importance of aligning with cultural sentiments. We particularly highlight the impact certain celebrities can have on an advertising campaign. The panel also reflects on apparent category gaps in this year's roster, notably the subdued presence of beer and American auto manufacturers. Tune in for an in-depth exploration of Super Bowl advertising - the hits and the misses, and the evolving dynamics of this high-stakes marketing platform.
And even though she couldn't make it as a guest, we do talk about Taylor Swift!
05:04 Discussing Favourite Super Bowl Ads
10:34 Impact of Celebrity Endorsements
20:27 Consistency and Creativity this year
26:15 The Importance of Music
28:06 The Role of Supporting Cast in Ads
29:34 The Importance of a Great Idea
31:56 The Making of the Uber Eats Ad
40:42 The Value of Super Bowl Ads
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Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less about marketing and more about inspiring stories and from some truly incredible people. The Pendulum Summit, believes in the power of impactful moments that create lasting change. The summit creates a ripple effect that drives the change the world needs. These short stories will hopefully inspire you.
3:10 - Dr. Zoe Wimshurst, Sports Psychologist13:26 - Niall Breslin, Singer, Author, Mental Health Advocate20:45 - Dr. Brian Pennie, Author and Neuroscientist27:43 - Astacianna Hatcher Conservation Ornithologist35:10 - Charlie Engle Ultramarathon runner and author45:42 - Dr. John Gray Author Men are from mars women are from venusThanks to the Pendulum Summit
Today's show is sponsored by The Indie List
Get in touch about sponsorship and partnerships at [email protected]
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When Michael Corcoran, the former head of social at Ryanair, left his role in 2023 it sent shocks through marketing circles. Guillaume Huin, the head of social media at McDonaldâs wrote: âYou and your team have redefined the industry you were in and opened new horizons for every social team across the world". So what happened, well Michael asked That's What I Call Marketing to help launch his new agency, Frankly, by recording an episode in front of a live audience so he could share his story. Michael shares what went on and wrong in Ryanair, he shares his thoughts on effective social marketing strategies, the importance of thinking strategically, his approach to building and developing teams. He delves into his work at Ryanair, the lessons he learned, challenges faced, and how he harnessed social platforms to bring the airline's unique voice to the forefront. Not only does Michael share his experience and insights but also challenges the audience to think differently about their approach to social media marketing. This is a frank conversation with a person who does not shy away from saying what he really thinks.
01:16 Departure from Ryanair and the culture there
07:12 The Strategy Development Process at Ryanair
17:24 The Challenges of Implementing the Strategy
26:03 The process of Creating and Reusing Content
30:38 Leveraging Controversy for Brand Exposure
38:36 The Launch of a New Social Media Agency
46:12 Audience Q&A
Get in touch about sponsorship or content partnerships, email [email protected]
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/Hosted on Acast. See acast.com/privacy for more information.
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Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret been acclaimed as the unofficial ambassador of Ireland, been honored by many Irish organizations, including Douglas Hyde's Foundation, Irish Voice Women of Influence, and Top 100 Irish Americans in Business in the United States. When it comes to marketing she is equally honored, noted as a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, is a Marketing Society fellow, has been published in Harvard Business Review, Fast Company, Forbes, and more. We chat through so much, Margarets Irish upbringing and her career journey, we talk about the importance of curiosity (she brings it up not me!), and continual learning. Margaret elaborates on the ethos of simplicity in branding, characterised by the intersection of clarity and surprise. We discuss the significance of brands delivering on their promises and the challenges of ensuring consistent, user-friendly experiences across multiple touchpoints. The conversation also dives into the evolving perceptions of Gen Z towards branding and social media, as well as the shifting roles and aspirations of marketing leaders. We also manage to get into Margarets passion for Irish fashion through here Wearing Irish initiative and indeed today she is wearing Irish from designer Helen McAlinden, we talk poetry, art and her advocacy for celebrating Irish creative talent on a global scale In this enlightening chat
04:37 Margaret's Early Interest in Ads and Marketing
20:13 The Importance of Simplicity in Branding
24:28 Challenges and Barriers to Achieving Simplicity
28:56 The Role of a Chief Marketing Officer
31:26 The Expansive View of Branding
37:56 The Impact of AI on Customer Experience
54:51 The Influence of Brands on Culture
56:36 Challenges for Marketing Leaders in 2024
Get in touch about sponsorship and partnerships at [email protected]
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In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI expert, Maryrose, who has over 20 years of experience in the industry. Maryrose shares her journey with digital marketing from its beginning stages, discusses the role and benefits of AI, addresses concerns around data security and diversity in AI tool development, and offers valuable advice on how marketers can embrace AI responsibly. She also discusses her AI Institute and the value it brings through practical and ethical AI training.
01:44 Adapting to the Evolution of Digital Landscape
06:16 Benefits of AI for Marketers
08:16 Getting Started with AI in Marketing
11:18 The Future of AI in Marketing
20:44 Ethics and Diversity in AI
26:45 The AI Institute and Training https://www.instituteofaistudies.com/
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships.
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Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea and during his 15-year career Dom Dwight has seen Yorkshire Tea reach the number one spot for market share. In 2022, the brand claimed a 33.7% share of market. The âEverythingâs Done Properâ platform has been a driving force in the brandâs success since 2017. The long-term campaign continues to resonate with audiences, thanks in part to its use of celebrities such as Sir Patrick Stewart and Sean Bean. Today we talk about Doms path into marketing, a great example of a non linear path, we chat about the building blocks to the campaign and like all things famous it didnt happen overnight but how certain things have accelerated, we talk about the importance of tying the work to commerciality, we talk effectiveness, creating a summer banger, the world of Taylors coffee and the new role Dom is taking on in the business.
03:34 Transition from Journalism to Copywriting & Exploring the World of Advertising
13:55 Developing Yorkshire Tea's Tone of Voice
27:14 The Importance of Enjoyable Advertising
32:05 The Commercial Impact of Creative Advertising
39:25 The Importance of Consistent Brand Messaging
40:07 The Challenges and Successes of Taylor's Coffee Advertising
53:33 Doms new role heading up Strategy, Innovation, and Diversification
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships.
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The never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join That's What I Call Marketing to talk about creating what has become one of the greatest Christmas Ads of all time. We discuss the development process, challenges encountered, and the enduring success of the ad after its release. The conversation highlights the power of creativity, the critical role of collaboration between agencies and clients, and the essential element of investing time and effort into crafting an impactful advertisement. Some key moments include
04:21 The Creative Process and Challenges25:57 The Role of Music in the Ad32:22 The Risk of Leaving Out the Pint39:26 The Importance of Distinctive Assets48:01 The Impact of the Ad Over Time56:22 The Power of Creativity and InvestmentBut there is a tonne more, the power of music, the emergence of the line at the home of the black stuff, sweating the small stuff, investing in brilliance. So enjoy this episode about a story that has never been told. Special mention to the many others involved in the project:
Mal Stevenson-Creative DirectorJohn Kelly-VoiceoverNoel Byrne - Head of productionMargo Tracey- ProducerMark Grehan/ Brendan Coyle â Account DirectorGrainne OâDriscoll-Account ManagerPaddy Gibbons-Sound MixApril Redmond - DiageoRonan Byrne - DiageoNiamh Cribbin - DiageoPaul Kelly - DiageoMark Ody - DiageoMichael Ioakimides - DiageoCharles Coase - DiageoHosted on Acast. See acast.com/privacy for more information.
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As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we share
what we thought were some of the big themes in 2023some of our favourite campaigns from the US, Canada and Europe (linked below)we talk about being bearish or bullish on: MMM, B2B creativity, influencer marketing and so much more.we compare and even rank our favourite marketing brainiacs for the past year!Campaigns of the Year:
Elenaâs:
Apple, âTitaniumâ - https://www.wsj.com/tech/personal-tech/apple-iphone-15-titanium-commercial-yat-kha-d9cd2db3 Salesforce, âAI Sheriffâ - https://www.adweek.com/brand-marketing/salesforce-sheriff-matthew-mcconaughey-artificial-intelligence-wild-west/Conor:
Paddy Power: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoiYorkshire Tea Pack yer bags: https://youtu.be/F9xW1W7Kw8Y?si=yhTFRYPZAivaFSoiCommunion Saves: https://www.youtube.com/watch?v=JCJfxC5i588Vassilis:
WestJetâs âHoliday Herosâ - https://www.youtube.com/watch?v=GkZPyBcevaI =Canadian Tire â Christmas Firstsâ - https://www.publicis.ca/blog/canadian-tire-celebrates-holiday-firsts-Marcâs
Fixed Rate Pizza - https://marketingawards.strategyonline.ca/winners/winner/2023/?e=154387&u=Advertising&n=Fixed-Rate+Pizza Spotify Wrapped CampaignThis episode was sponsored by The Indie List www.theindielist.ie
To contact Thatâs What I Call Marketing
Email [email protected] You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships today.
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Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.
John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!
02:12 Discussion on John Lewis Christmas Ad
06:47 Analysis of Amazon's Christmas Ad
11:31 Insights on Asda's Christmas Ad
19:57 Thoughts on Co-op's Christmas Ad
22:35 Review of Kevin the Carrot Ad
26:34 Reflections on JD Sports' Christmas Ad
28:32 The Story Behind Rockshore Ad
35:17 The Role of Music in Ads
38:54 Reflecting on Irish Christmas Ads
43:26 Reviewing the Year in Marketing and Looking Forward to 2024
This episode was recorded in TBWA Dublin by Oranges and Lemons production.
This episode was sponsored by The Indie List www.theindielist.ie
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships.
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Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness.
Karen started her marketing career at McConnells in Dublin before heading off to Australia where she worked in renowned agencies BMF and HOST. Karen has been instrumental in steering BBH London to continue to produce groundbreaking work for a diverse range of clients. Karens s commitment to creative excellence and strategic insight has ensured that the agency not only delivers compelling and effective campaigns but also builds strong, enduring relationships. Karen is known for her commitment to diversity and inclusion within the industry. This is a wide ranging discussion that covers client-agency relationships, the importance of great work and effectiveness, curiosity, diversity in the industry, the culture at BBH and the plans for BBH Dublin. We also discuss our shared ambition to turn Ireland into THE creative hotspot by 2027 and making Rita Laugh.
00:00 Karen's Journey in the Advertising Industry
09:11 The Importance of Curiosity in the Advertising Industry
16:48 The Importance of Great Work and Effectiveness in Advertising
20:59 The Concept of 'Wall of Work' and its Impact
33:12 The Role of Culture and Kindness in the Workplace
41:57 The Importance of Diversity in the Advertising Industry
48:53 BBH Ireland and making Ireland a creative capital
This episode was sponsored by The Indie List www.theindielist.ie
To contact Thatâs What I Call Marketing
Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships.
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