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In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.
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In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.
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Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:
(*) Are universities covering SEO in their curriculum? [06:25]
(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]
(*) Current tactics on a potential path to irrelevance. [09:21]
More Time Stamps:
* (01:31) From Business School to SEO: Josh’s SEO origin story.
* (16:35) SEO professionals’ role as the Internet’s gatekeepers.
* (18:47) Lightning round!
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.
Links & Resources:
Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing. -
This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.
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We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:
(*) Predictions for the state of AI technology in the next 5 years. [10:34]
(*) Leveraging AI for the rapid production of high-quality content. [14:33]
(*) Preparing for Google’s response to AI-generated content. [21:14]
More Time Stamps:
* (01:18) Ben’s background in groundbreaking AI
* (20:20) Avoiding the downfall of lazy content
* (30:09) Lightning round!
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links & Resources:
Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:
(*) Why content fails to ignite lead generation. [05:52]
(*) The first steps to take to transform older content. [07:55]
(*) How to better align content to user intent and the customer journey. [15:44]
More Time Stamps:
* (01:33) Jeff’s data-driven background
* (13:05) A/B testing for better a conversion rate
* (25:55) Lightning round!
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links & Resources:
Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric SiegelHere’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:
(*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54]
(*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07]
(*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]
More Time Stamps:
* (02:44) Zoe’s journey: Video game journalist to content marketer
* (05:23) Ryan’s chance to finally put Yoast on blast
* (25:10) Lightning round!
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links & Resources:
Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Zoe’s past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.
It’s a jam-packed episode, so listen to hear:
(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]
(*) Technical SEO strategies for topical authority. [17:36]
(*) The role of generative AI in your SEO strategy. [22:40]
Time Stamps:
* (02:23) Vito’s SEO journey: The wild west to the new frontier
* (05:42) Why topical authority is the new keyword research
* (12:12) Personal branding for topical authority
* (19:37) Educate your audience without overhyping content
* (26:24) Lightning round!
Contact Us
We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
Follow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful EntrepreneurFollow Ryan on LinkedInFollow Drew on LinkedInReady to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about DemandJump’s marketing tools -
Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.
Don't miss his key takeaways on:
(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.
(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.
(*) The Future of Generative AI in SEO - Advice for challenges and future strategies.
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links & Resources:
Don’t be a stranger. Follow Robert, Ryan, and Drew on LinkedIn.Learn more about The Content Advisory, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill & Melinda Gates Foundation.Blast from the past: you can still visit the original Space Jam site from 1996!We discovered that Robert is a fellow Trekkie. Listen to the original 1960s Star Trek theme, and get in the spirit of boldly going where no man has gone before.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works. -
Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies.
In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:
(*) How to keep user intent the focal point of experimentation.
(*) How to maintain content integrity.
(*) How to preserve diversity and inclusivity while using generative AI.
Whether you’re an SEO manager, B2B marketer, or content integrity agent, Elisha’s expertise in this episode is valuable for integrating quality into your content strategy.
Contact Us:
We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links:
Follow Elisha on LinkedIn & check out her awesome travels on InstagramFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsCheck out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:
* Analyzing and utilizing podcast metrics.
* Ongoing optimization of topics and structure.
* Increasing SEO rankings and measuring ROI.
Listen to learn why more B2B marketers are embracing podcasting and Dot’s best tips for turning your business podcast into a revenue engine.
Time Stamps:
* (01:20) Dot’s notable SEO/marketing influences
* (4:00) What is account-based podcasting?
* (7:30) Increasing SEO rankings for your podcast
* (18:40) What podcast metrics to focus on
Contact Us
We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
Follow Dots on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsCheck out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
Amos Weiskopf, VP of Marketing at Lonsome Labs, brings his vast experience working with world-renowned consumer brands, VC firms, start-ups, and Fortune 500 enterprises to discuss the future of the organic search landscape, including:
* Google's SGE (Search Generative Experience), ChatGPT, and more.
* Industries and websites that might be disproportionately affected.
* Effective future-proofing practices and avoiding futile tricks.
Tune in to hear why Amos says that context reigns supreme over content, and learn about essential future-proofing best practices that will help you steer clear of ineffective tactics and achieve a higher ranking on search engines' first page.
Time Stamps:
* (02:00) Intro to Amos’ evolving SEO philosophy
* (4:40) Chat AI’s impact on organic search–immediate and future
* (12:05) Disproportionately affected industries/website types by Chat AI
* (17:15) Outdated SEO techniques to leave behind for good
* (24:30) Drew and Ryan’s key takeaway
Contact Us
We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
Follow Amos on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing tools -
In this episode, we're deviating from our usual format, but don't worry, we still have some quick but seriously awesome insights on content strategy to share with you. Our featured experts from the Midwest Digital Marketing conference provide their top tips on strategy in a lightning round of valuable insights.
Featured Guests:
Lindsay Tjepkema, CEO & Co-Founder, CastedBonnie L. Frank, Founder & CEO, Bonnie L. Frank ConsultingJeremy Corray, EVP, Cool Fire StudiosDave Rohrer, Principal, Northside MetricsMarisa Lather, Director of Marketing and Communications, Bridge PartnersNick Stover, Owner & President, Shark Jockey DigitalTime Stamps:
* (03:26) Lindsay Tjepkema, CEO & Co-Founder, Casted
* (04:06) Bonnie L. Frank, Founder & CEO, Bonnie L. Frank Consulting
* (05:13) Jeremy Corray, EVP, Cool Fire Studios
* (06:03) Dave Rohrer, Principal, Northside Metrics
* (06:59) Marisa Lather, Director of Marketing and Communications, Bridge Partners
* (08:03) Nick Stover, Owner & President, Shark Jockey Digital
Contact Us:
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links:
Connect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump’s marketing toolsRead Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
Mandy McEwen, the Founder and CEO of Mod Girl Marketing and Luminetics, shares her award-winning strategies to dominate LinkedIn and generate real leads. Learn how to capitalize on your LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way.
Time Stamps:
* (01:15) From SEO to LinkedIn consulting: Mandy's entrepreneurial journey
* (11:15) Transforming LinkedIn into a lead generator
* (15:20) Master the art of LinkedIn connection requests
* (18:00) Optimizing your budget for social SEO
* (22:00) How to use your company's LinkedIn page
* (26:30) The future of social media and AI
* (27:40) Lightning Round
* (30:00) Ryan and Drew’s key takeaways
Contact Us:
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at [email protected].
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links:
Connect with Mandy on LinkedInConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump’s marketing toolsLearn more about Mod Girl Marketing and LumineticsCheck out Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works -
In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts.
Quote:
“Research is tedious and I hate it, but it is absolutely foundational and necessary.” - Sharmin Kent, Manager, Content Strategy Lead, Studio Science
Time Stamps:
* (01:02) Meet Sharmin Kent, Manager, Content Strategy Lead at Studio Science
* (03:13) What is visual content design?
* (06:22) The question to ask yourself before rebranding
* (10:13) Signals to look for before rebranding
* (17:05) How to use research to find the right voice for your rebrand
* (21:41) Keeping consistency in messaging across different channels
* (25:25) What metrics to use to measure the success of your rebranding
* (31:28) Ryan and Drew’s key takeaways
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
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Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape.
Quote
“Now it's so much more about proving—not just to Google but to your potential customers—that you know what you're talking about and that they should trust you.”Time Stamps:
* (1:27) Shifting from a digital PR company to focus more on on-page strategies
* (8:25) Misty’s tactics for building personalized authority around a topic
* (19:34) How do you ensure your content aligns with your target audience?
* (23:04) Models for keeping up with a changing SEO landscape and AI
* (31:09) Lightning Round
* (37:34) Ryan and Drew’s key takeaways
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
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Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy. He offers valuable insights to CMOs leading small teams but striving for significant results.
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Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.
Quote
“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures
Time Stamps:
* (1:00) Welcome back Toph!
* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?
* (5:53) Does the rise of AI tools impact PBM?
* (11:00) What will CEOs and CMOs gain from the book?
*(19:00) What’s next for Elevate Ventures
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
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We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.
Quotes
“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.”
Time Stamps:
* (1:13) Meet Lindsay, and learn about Casted’s marketing philosophy
* (7:47) What is Amplified Marketing?
* (13:53) Who is Amplified Marketing for?
* (16:19) Using data to shape your content strategy and measure results
* (27:20) Lightning round!
Contact Us
Got a topic idea? Hot take? Guest pitch?
We’d love to hear from you! Reach out to us at [email protected].
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
Connect with Lindsay on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsLearn more about Casted -
In this episode, we’re talking about how meaningful marketing can drive growth for your company, but just as important: it can improve the lives of your customers. Joe Karasin, the CMO of Circle It and DigitalWill.com., breaks down the differences between entering a crowded market and coming in as a creator - while never losing sight of the customer’s needs.
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