Episodes
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In this episode of the "Authors Who Lead" podcast, Azul delves into the vulnerable world of author Carmin Caterina, whose book "It Starts With Me: One Mom's Journey to End the Pattern of Generational Trauma" provides a roadmap for breaking destructive cycles. With the wisdom gained from both her professional background as a speech-language pathologist and her personal experiences as a mother, Caterina provides insights into the transformative power of storytelling and writing.
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00:00 Author Carmen shares an inspiring message for girls.
03:15 Personal journey, share selectively, respect others' privacy.
09:03 Authors honored to impact the world through a book.
09:45 The Gifted audience received positive feedback, inspiring others.
14:12 Don't be too attached to words. Unleash creativity.
18:32 Empowerment through recognizing and addressing generational patterns.
20:28 Seeking healing without feeling broken, exploring diverse modalities.
23:49 Embracing imposter to guide through storytelling.
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Entering the world of authorship can be akin to embarking on an odyssey fraught with both excitement and trepidation. For many new authors, the path to publishing is uncharted, filled with potential pitfalls and learning curves.
I share invaluable insights that shine a light on the common mistakes new authors often encounter and provide strategic actions to not just sidestep these missteps but to triumphantly leap over them.
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00:00 Traditional publishing doesn't guarantee high book sales.
03:53 Book coach encourages efficient use of time.
06:55 Focus on quality, not quantity, in writing.
10:06 Share book writing process, market next book.
15:53 Plan editing and publishing timeline for book.
16:40 Setting deadlines critical in writing and publishing.
22:32 Mentor program for book writing guidance.
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Missing episodes?
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In the realm of writing and publishing, there exists a complex web of possibilities and challenges that many authors find daunting. In this episode of βAuthors Who Lead,β I speak with Kevin Anderson, founder of Kevin Anderson Associates, who peeled back layers of the publishing industry to provide listeners with invaluable insights into what the journey of an author entailsβfrom crafting the initial concept to the final printed book on a shelf.
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00:00 Ghostwriting: a great option for busy authors.
06:04 Hybrid publishing offers freedom and professional guidance.
09:19 To make NY Times bestseller, media attention.
13:11 Interest in writing book, acquisitions editors' role.
16:08 Maintain audience connection; align message and truth.
19:00 Hybrid publishers offer better royalties than traditional.
22:00 Evaluate the publisher's offerings based on goals.
23:53 Watch out for scams, consider royalty, and marketing.
27:26 Hybrid publishers with traditional distribution are important.
31:17 Vanity Press: Pay to publish, limited exposure.
35:22 Addressing confusion in publishing through a dedicated team.
37:04 Publishing decisions depend on your goals.
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Every personβs life is a unique manuscript filled with triumphs and tribulations, a story that when shared can resonate, inspire, and reveal universal truths. In this episode of the Authors Who Lead podcast, I talk with Andrew Coville, a former marine turned police officer turned author, about his powerful memoir "Summer 2009.β Through an intimate conversation that touches on themes of vulnerability, imposter syndrome, and the cathartic writing process, this episode offers listeners profound insights into the transformational power of storytelling.
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00:00 Afghanistan journal inspires a reflective memoir.
03:46 Lived in war's headspace, and reached out to people.
07:30 Reluctant to tell a personal story that values human experience.
12:27 Deployment, friend's death, and coming home.
15:44 Validation of authentic writing, resonating impact achievable.
18:06 Grateful for Marine Corps, honest portrayal of war.
20:17 Police officer reflects on Afghanistan experience's impact.
23:34 Inspiring others to write with truthfulness.
26:47 Passion project turns into published book success.
32:32 Embrace uniqueness and make a meaningful impact.
33:52 Open and honest writing, hoping to inspire.
38:16 Checking in, seeking permission, and expressing excitement.
40:14 Accepting imposter syndrome; advice for aspiring writers.
42:40 Azul Terronez thanks listeners, urges subscription and shows notes.
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As co-hosts of the βAuthors Who Leadβ podcast, Steve Vannoy and I are thrilled to announce our 300th episode. Itβs been an incredible journey of inspiring conversations with visionary authors and leaders, and weβre filled with gratitude for the insights shared, the stories that moved us, and the community weβve built together.
In this special episode, we reflect on our path, from the initial inspiration drawn from Gay Hendricksβs The Big Leap to the evolution of our podcast. We explore what it truly means to transition from your zone of excellence to your zone of genius and the importance of following your true passions.
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00:00 Authors building new authority, interviewing inspiring guests.
06:50 Transition from excellence to genius for abundance.
09:24 Books have the power to change the world.
12:22 Industry changes, finding purpose as a podcast host.
16:02 Podcast shares incredible stories with no ads.
17:17 Balancing creation, reading, and engaging with guests.
23:11 Azul admires Steveβs reading and creativity.
24:47 Mondolacci Press started during a pandemic, seeks authors.
29:56 Helping people self-publish and grow creatively.
31:45 Acknowledging fears of success and self-doubt.
38:21 Free 365-day marketing calendar at authorswholead.com.
39:17 Free marketing calendar available at authorswholead.com/365calendar.
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In this episode of Authors Who Lead, I delve deep into the complexities of the writing process and the essential role of boundaries with renowned psychologist and best-selling author Abby Medcalf. Our insightful conversation uncovers Abbyβs strategies for setting specific goals, her dynamic framework for book-writing, and the impact of her works on transforming relationships.
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00:00 Abby Metcalfe: Relationship expert, author, speaker.
06:01 Recognizing boundaries, content creation, and overcoming challenges.
06:39 Research-based, actionable podcast with a focus on efficiency.
11:55 Efficiently delivering content for my mission.
13:11 Framework for book chapters with podcast content.
16:25 Sharing for free help, but the paid version prospered.
21:08 Focus on the target audience, don't fear niche.
25:02 Understanding motivates action; knowledge is valuable.
26:38 Book title emphasizes being happily married and setting boundaries.
31:51 Commit to daily boundaries for personal growth.
33:32 Caring from love, worrying from fear, no negativity.
38:26 Boundaries: Take responsibility for your actions.
40:15 Take ownership, start with a tiny action.
42:54 Schedule time, resources, and balance for success.
47:58 Learning and growth, gratitude, and book recommendation.
49:33 Grateful and wishing you an amazing day.
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In this episode of Authors Who Lead, I delve into the concept of resistance in writing. I discuss the challenges that authors face in owning the identity of an author and its impact on the writing process. I share his insights on how resistance can hinder the completion and publication of a book, and why aspiring writers must embrace the title of "author" from the very beginning. I also explore the link between creativity, fear, and the human desire for belonging, offering encouragement and practical advice for overcoming resistance.
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00:00 Overcoming fear of calling oneself an author.
04:52 Embrace being an author from the start.
07:27 The Amygdala helps protect us, and resistance signifies newness.
10:36 Claim your desires through purposeful writing.
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In this episode of Authors Who Lead, I delve into the intriguing world of Reid Thompson, an entrepreneur and life coach whose embrace of a playful, high-frequency lifestyle has dramatically transformed his creative journey. Reidβs story is a testament to the power of positive energy, conscious luck, and the law of attraction in reshaping our lives and literary endeavors.
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00:00 Author interviews, intuition, corporate leader Reid Thompson.
05:44 A 12-month experiment leads to transformative abundance and job departure.
08:25 Living in the moment, open to inspiration.
10:44 Imagining life as a free-spirited unicorn.
15:52 Learning to prioritize personal truth and desires.
17:40 23 years at the company, substantial pay, retirement offer.
23:03 Respect others' choices, embrace authenticity, find joy.
23:55 I realized I spent too much time caring for others.
27:10 Receptive mode needed for coaching and guidance.
32:56 Focus on tuning into the yummy frequency.
35:45 Excited to write a book, enjoying the process.
39:42 "The War of Art" challenges creatives to resist.
42:12 Successful people embrace natural audible expressions positively.
43:25 Active on Instagram, website, Facebook, and creative.
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In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers.
In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.
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00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.
04:33 Empathy and relationships create hope and inspiration.
07:25 Podcast hosts discuss copy and paste pitches.
10:21 Book coach seeks authentic connections with writers.
14:01 Proud stalker uses info in conversation effectively.
17:55 Chapter 1: Understanding and connecting with clients.
19:12 Identify the target audience and share a personal story.
23:28 Professional speaker shares last-minute TED Talk story.
26:13 Evaluating pitches, struggling to distill expertise.
30:29 Podcast appearances help sell books and attract clients.
34:38 Agent changes, publishing delays, and marketing challenges arise.
37:17 The Author discusses the importance of being media-ready.
39:15 The Media kit should be easily accessible online.
42:36 Encouraging proper conduct in business and content sharing.
45:32 Subscribe for weekly episodes on authors who lead.
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Are you an aspiring author with a brilliant book idea but unsure of where to start? Do you often find yourself struggling with writerβs block or feeling overwhelmed by the thought of writing a book?
In this episode of Authors Who Lead, I explore the common challenges faced by aspiring authors and share insights and strategies to help overcome writerβs block and begin the writing process.
I also discuss the upcoming 5-day challenge (challenge.authorswholead.com) designed to help writers clarify their book ideas and develop effective writing habits. The key is to simplify ideas and focus on being a guide rather than an expert to connect with readers.
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00:00 Brainstorm, visualize, and organize ideas on paper.
04:35 Simplify your book idea for reader engagement.
09:03 Expertise needs translation - be a guide.
11:12 Online community for sharing, inspiring, and connecting.
13:31 Listen to Authors Who Lead for updates.
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In this episode of Authors Who Lead, I welcome entrepreneur and author Alex Charfen to discuss his book "The Entrepreneurial Personality Type: Your guide to the most important and misunderstood people among us." Despite not meeting in person due to illness, our conversation delves into his journey as an entrepreneur, overcoming challenges, and the importance of understanding and harnessing the unique qualities of entrepreneurial personality types.
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00:00 Excited to welcome author Alex Charfen. Accomplished and influential.
04:37 Personal development books led to frustration and turned into successful people's stories.
06:45 Embracing uniqueness leads to changing the world.
12:10 Emotional struggle, entrepreneurial personality, and sensitivities.
15:17 High sensitivity and awareness lead to behavior changes.
18:44 Reducing pressure and noise for self-care.
21:02 Help companies grow while prioritizing self-care.
24:35 A balanced approach is key to success.
28:31 Real estate collapse leads to bankruptcy and struggle.
30:15 Learn from losses and achieve success after bankruptcy.
35:33 Wrote book as a calling, shared in 2016.
36:52 Book brings people to us, it's validation.
42:41 Stay open and trust in your instincts.
43:18 Writing a book will transform and fortify.
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In this episode of Authors Who Lead, I engage in a candid conversation with Sandi Marx, a retired talent agent turned New York-based storyteller. The episode delves deep into the power of embracing mediocrity, the impact of honest storytelling, and the lessons learned from the creation of Sandiβs book, Slightly Above Average: Memoirs of a Successful Village Idiot.
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00:00 Retired town agent turned acclaimed storyteller and comedian.
04:01 Enthusiastic about comedy and storytelling embraces authenticity.
07:00 Captivating storytelling ability led to a partnership proposal.
10:44 Realizing potential despite feeling mediocre or deceiving.
14:47 1st book - childhood, heroes, soulful, life journey.
16:42 Reflecting on old stories, rewriting for truth.
21:12 Missed video opportunity, Jewish cheerleader for Pele.
24:17 Impressed by your determination despite inconvenience.
27:49 Embrace empathy and understanding for better lives.
30:09 Skilled storyteller captivates audience, gains storytelling gig.
34:22 Endorsements, auditions, recording, James Earl Jones, directing.
37:41 Hired for a job for mail merge skills.
41:00 Underestimating average people doing dumb things.
43:34 She helped with the dress and felt out of place.
47:58 Switch dialogue, feel important, make connections, and be engaging.
49:40 Weekly writing prompts lead to unexpected inspiration.
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In this episode of Authors Who Lead, I share valuable insights on how to overcome common challenges such as procrastination, perfectionism, and self-doubt when writing and publishing a book. I emphasize the importance of addressing the underlying factors that contribute to these obstacles and offer practical advice for aspiring authors.
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00:00 Self-doubt, perfectionism, and procrastination in writing.
03:15 Defensive perfectionism shielded by fear of vulnerability.
09:03 Seek community support to overcome self-doubt.
09:57 Be honest, seek support, and set realistic goals.
15:55 Join our small dedicated community author program.
16:45 Doubtful? Your voice matters. Subscribe, share, enjoy!
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In this episode of Authors Who Lead, Maryam Munir engages in a heartfelt and inspiring discussion about the transformative power of writing and trauma-informed parenting. She shares personal experiences, challenges, and triumphs with us, offering a glimpse into the journey of writing and the profound impact of transparent and courageous parenting.
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00:00 Authors and leaders share writing process insights.
03:28 TED talk inspires development program with the story.
07:16 Book aims to help parents break the cycle.
09:31 Unique, honest book on parenting and relationships.
12:48 Pakistani American wants to support communities worldwide.
16:38 You helped me break down the book.
19:15 Vulnerability makes books engaging, trustworthy, and transformative.
23:13 Early feedback on writing brought overwhelming validation.
27:33 Encourage action, and value group collaboration in writing.
29:27 Valuing group learning for diverse insights and support.
33:40 Becoming an author opens up new perspectives.
36:18 Subscribe for new episodes, and visit authors who lead.
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In this episode of Authors Who Lead, Marie-Helene shares her profound wisdom from her book The Resilience Plan, designed to empower leaders and professionals to cultivate resilience and thrive personally and professionally. Discover how Marie-Helene challenges the conventional view of resilience as a fixed trait and advocates for it as a strategic investment.
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00:00 Write for a specific audience, not everyone.
04:46 Resilience and personality traits are distinct concepts.
07:19 Burnout builds over time, not sudden occurrence.
09:58 Self-protection, compassion fatigue, demand, and supply.
13:23 Epiphany about book's impact and BEARS framework.
18:56 Entrepreneurs thrive on optimism to succeed.
21:05 Praise for the book and writing process.
25:48 Creating new ideas and birthing something bigger.
27:32 Learning from others helps in professional life.
30:35 Nurturing a book creates new opportunities.
33:26 Expresses gratitude and invites to connect online.
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In this episode of Authors Who Lead, I introduce seasoned literary agent and author Lucinda Halpern. With almost two decades of experience in the publishing industry, Lucinda has facilitated numerous book deals and recently penned her book, Get Signed, following an unconventional writing process emerging from her coaching experiences during the pandemic.
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00:00 Breaking barriers, empowering writers, achieving book deals.
05:04 Agent's value in shifting career landscape essential.
09:29 4 types of writers, not applicable to everyone.
13:13 Emphasis on video content and strategic opportunities.
14:28 Psychologists use social media to spread ideas.
19:06 Book success hinges on clear, simple focus.
22:21 Developing exercises for simplifying big ideas.
24:28 The Creative process can start as a lump.
28:49 Benefits and challenges of self-publishing authorship industry.
31:55 Free training and webinar available on websites.
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In the world of writing and publishing, many aspiring authors find themselves grappling with a familiar obstacle: writer's block. While the urge to bring their ideas to life is strong, navigating the process of starting, completing, and releasing a book can be overwhelming.
In this Authors Who Lead podcast episode, I provided invaluable insights and strategies to help writers overcome these hurdles. I share strategies and explore practical tips to help you overcome writer's block and actualize your writing goals.
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0:00 Podcast inspires writers and offers tips for starting.
05:28 Seek accountability to stay motivated and finish.
07:48 Get someone to hold you accountable and set a goal to complete tasks.
10:59 It's important to write your book idea.
13:32 Great books are often hesitantly shared with the world.
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Chris McAlister was once told by a literary agent that he would never be able to write anything successful until he was over forty years old. He didnβt listen to that agent and went on to write several booksβand even created coaching programs around them.
In this episode of βAuthors Who Lead,β I talk to Chris about his books, his journey getting them out into the world, and the impact they have on his readers.
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00:00 Book creates shifts; power in brevity.
03:38 Created a coaching program and wrote a successful book. Raised funds.
08:00 Unconscious living seeking validation leads to insecurity.
11:49 Use mindset from the book to confront fears.
13:11 Writing must serve a purpose, not insecurity-driven validation.
18:03 Man shares clever book concept with colleague.
22:41 Expressing myself through writing, impacting the world.
23:18 James Clear's upcoming book is highly anticipated.
29:26 Embrace time, team, flow, and delegation.
30:54 Dramatic process in balancing art and business.
33:36 Creating fiction with purpose, not for profit.
37:42 Listen to kids and change education, it's awesome.
39:51 Prefers speaking for impact, not for profit.
42:48 The Author focuses on selling confidence, not writing techniques.
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Stefan T.Wong didnβt originally come to me to work on his book, Talking to Crows. He actually came to get another project edited, but what happened was a reluctant writing project that became a profound and introspective creation.
In this episode of βAuthors Who Lead,β I talk to Stefan about his unexpected journey in writing this book, Talking to Crows, and the creativity and spiritual nature of writing.
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00:00 Harvard strategist, artist, history maker, honored professional.
06:05 Publisher trashed work, a transformative moment remembered. The deep, intimate conversation led to the decision.
06:59 Good ideas hinder great work, avoid them.
12:23 Comparing the transformative book to The Alchemist.
14:36 Book inspires and connects with personal stories.
16:39 Childhood memories of walking to school independently.
21:15 Encourage writing from a deeper place, capturing messages.
24:25 Home, comfort, intensity, presence, freedom, unfamiliarity, understanding
28:49 Evaluating, describing sacred space, deep conversations, lost time.
32:18 Spiritual reawakening, presence in a divisive world.
33:58 Book inspires creativity and curiosity in writing.
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Have you been thinking about writing a book but find yourself stalling repeatedly? Maybe itβs on your bucket list and this is finally the year youβll write it, but youβre confused about where and how to start.
On this weekβs episode of βAuthors Who Lead,β I talk about how authors can overcome the challenges of getting started, finding inspiration, and staying committed to writing.
Timestamp:
00:00 Get unstuck and start writing your book.
05:07 Fear of failure and lack of accountability.
08:37 Write publicly, and set a release date.
12:10 Encouragement to write, don't delay your dreams.
14:22 Join authors who lead for writing help.
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