Episode 40 - Interview with Interpersonal Safety Expert Dr. Amy Silver
In this podcast interview, Dr. Amy and I talked about trust, building psychological safety as part of business growth within teams to attract clients, and what experts and leaders need to do to increase psychological safety for high performance.
Dr. Amy Silver is a psychologist, speaker, author and mentor on building cultures of courageous collaboration for remarkable growth. Her background includes working as a Clinical Psychologist and Academic Tutor for Oxford University (in the UK). She has spent three decades developing IP on how fear and habit restrict our growth and achievement. She now works mainly in Professional Services and Public Services, particularly with those who are embracing the move towards a more connected, agile workforce.
Episode 39 - Interview with Commercial Creativity & Leadership Expert Kieran Flanagan
In this podcast interview with Kieran, we talk about the importance of creativity for the future of work especially on building your practice under yournamedotcom.
Kieran Flanagan is a Co-Founder and Chief Creative Officer of the Impossible Institute, a strategic think-tank that was created to Make Positive Change & Make Change Positive. An energetic, innovative and fluid thinker, Kieran is also an inspiring leadership speaker. She is a passionate advocate for teaching individuals how to change the way they think and helping organisations change the results they produce for the positive.
Episode 38 - Interview with Leadership Expert Tarran Deane
In this podcast episode, Tarran and I discuss why speaking is important for building your expert practice, the benefit of joining something like Professional Speakers Association (PSA) and how to leverage speaking to grow your business.
Tarran Deane is an internationally recognised expert, author and executive coach in the areas of Leadership, Change and Communication.
Episode 37 - Interview with Systems Thinking Expert Dr. Richard Hodge
In this podcast episode, Dr. Richard and I talk about building your personal brand, and why trust, control and systems thinking is so valuable for building businesses and personal brands.
Dr. Richard Hodge researches, teaches and applies systems thinking to some of the hardest problems that people face today. Many of us care about the world we live and work in yet we feel so inadequate in creating a lasting impact so Richard teaches us ways of thinking and gives us the tools to translate care into lasting change.
Episode 36 - Interview with Marketing Expert & NY Times Bestselling Author Seth Godin
Bucket list ticked!
How would I describe the experience with him? He was totally gracious, his brain moves so fast, his recall of stories and case studies is incredible, and he is as super generous as I had hoped.
In this podcast interview with Seth, he sharesWhat he defines as “This is Marketing” in his new book and not “that.”The power of early adopters in your marketing and communication strategyThe biggest mistake he ever committedWhen he realised he had a ‘Personal Brand’What his focus is for the future of brand “Seth”What he did to attract talent to his company Squidoo when they all wanted to work at DisneyHow to rise above media hype that polarises people and instead leads change
Episode 35 - Interview with Goal Achievement Expert Keith Abraham
In this podcast episode, I have a wonderful chat with Keith about how he started his practice, what it takes to be an influencer and the challenges one faces in being an influencer. Keith also touched on how his GoalDriver™ formula works.
Keith Abraham is the global authority on goal achievement and the creator of the GoalDriver Formula. A formula designed to accurately determine what energises and engages each individual, driving them to achieve their personal and professional goals with greater ease.
Episode 34 - Interview with Productivity Expert Donna McGeorge
Donna and I talk about her journey in building her personal brand, what makes her unique in a big category she's playing in, and how important it is to be clear on your content for people to easily refer or buy you.
Donna McGeorge is a speaker, author and mentor who helps people make their work work. She is the author of five books, the most recent is ‘The 25-Minute Meeting: Half the Time, Double the Impact,’ published by John Wiley.
You can find Donna here:
Episode 33 - Interview with Serial Entrepreneur Chris Ducker
Listen in as Chris and I talk things personal branding, the journey he has been through as an entrepreneur, how personal branding has opened more doors for him.
Chris Ducker is a serial entrepreneur, keynote speaker, author, podcaster, blogger, who helps personal brands and business owners build successful profitable businesses. He actually coined the term "youpreneur" and is founder of Youpreneur.com.
Some motivating quotes from Chris Ducker:
"Developing my personal brand has been the biggest differentiator in my success."
"Building the business of you is a great way to 100% protect your future."
"We gotta serve before we can sell."
Episode 32 - Interview with Performance Expert Deborah Gardner
In this episode, Deborah and I talk about her journey, the work that she does and what led her to where she is today.
As a swimming champion turned author & competitive performance expert, Deborah Gardner helps organisations and their professionals advance to new levels of success with a unique competitive mentality - streamline your goals for maximum winning results.
As 1 of only 5 Certified Meeting Professionals and one of Successful Meetings’ Convention Industry Council’s Top 30 CMP Influential Meeting Professionals, she gives us a peek into the Meetings Industry.
Episode 31 - Interview with Leadership Expert Rowdy McLean
This Podcast is about helping inspire people to use their name as part of their business and business growth strategy because people buy from people at the end of the day.
Rowdy and I discuss how it is possible to play a big game even if you use yourname.com and the flexibility it gives you in doing that.
Get some tips from Rowdy as he shares his experiences and the things he wished he had done at the start of his business.
Episode 30 - Interview with Trust Expert Deb Lange
In this episode, Deb and I talk things personal branding and how building trust is fundamental in an organisation. Deb talks about how being in the brand you business gets you that work-life balance.
Deb Lange is a keynote speaker who helps senior executives, experts, entrepreneurs make sense of complexity, foster relationships and culture in organisations where people's creativity flourishes. Deborah re-introduces people into ways to playfully gain new insights.
Some great quotes from Deb:
"The biggest thing to build trust is actually sharing yourself, whether that's one-on-one, or whether or not it's in a group or if you are having a business meeting, the more we share ourselves, the more others are willing to share of themselves."
"Dig deep into what it is that you love, that you know well, that solves a particular problem because you've solved it and there are other people out in the world who might have that prob who you can else and don't try to be somebody else."
"When you're yourname.com, you get to be you."
Episode 29 - Visibility vs Spam
In this episode, I look at visibility and everything around being seen and not allowing your pipeline to dry up. A recent conversation about content and marketing got me thinking about being visible and spam, as the constant flow of content is hard to manage and as more marketing material can cause people to turn off.
I look at what to do and what to put out there.
“You have to earn the right to sell” – Michael Port
Be clear on your message and what you are doing. Be clear on your position so that everything that goes out on your feed is all based around how you are positioning yourself.
Episode 28 - Digital Transformation with Dr. Emily Verstege
In this episode, Dr. Emily and I look at personally branded businesses – making the transition to that from another business or previous company.
Dr. Emily Verstege is an expert on user experience and data analytics, author of how to build a digital revolution – It’s personal.
Helping businesses to be more humanised and on the forefront of digital data and making sure productivity is still there as technology happens fast and transformation doesn’t.
This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one.
Your personal LinkedIn profile is an extension of your personal network and brand. It’s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers.
Some benefits of having a company page include:Elevates the quality of talent applying for a role. Potential employees will review your company page, so make sure it reflects your organisational values.Leverage company visual branding by including images and logos. A company page is also a great place to share videos.Add specific products and services and launch new products and services.Share updates and provide a collection of information team members can easily share within their own personal networks. This allows the company to engage with followers.
Some disadvantages include:Needs an allocated page manager with a process in place for hand-over if the person leaves the organisation.Ongoing maintenance is required to ensure relevance.
An important point to note is that if you attempt to set up a company as a personal profile, your profile will be removed by LinkedIn. This means you lose all your connections and will have to start all over again, as LinkedIn ultimately owns your connections, not you. So don’t risk it!
Episode 26 - The Role of LinkedIn for Different Levels in your Organisation
In this episode, I talk about LinkedIn profiles and how everybody has a slightly different role to play in their organisation.
4 Levels of an Organisation's LinkedIn Strategy:
4. Business Development
To be found on LinkedIn and stand out from the crowd, it is important that your organisation’s staff profiles have a clear purpose. A person makes a decision about someone within the first three to four seconds of landing on their profile, so it is vital that your company’s profiles align with your organisation’s LinkedIn strategy.
Episode 25 - What Makes You Unique
In this episode, I discuss what makes you unique, what draws people to you and why your personality matters to help you stand out and help you grow your business, particularly if you have a personally branded business.
In a digitised world, the opportunity is there for you to stand out from the crowd. First and foremost, you need to maintain your ability to connect on a human level. As Victor Hugo, French writer from the Romantic movement, said: “To divinise is human, to humanise is divine.”
What can you and your business do to humanise your connections on LinkedIn?
Episode 24 - Sticky Content with Kath Walters
In this episode I speak with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content.
Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator. She's been responsible for producing great content that helps get customers excited on a regular basis and says "It's not just easy, it is really possible." How many of us procrastinate on that?
Episode 23 - Interview with Creativity & Leadership Expert Mykel Dixon
In this episode, I have a discussion with creative genius Mykel Dixon about the work he does and his own personal branding in his industry. Listen as he relates his story on standing out.
Mykel Dixon is a keynote speaker and mentor who works in the field of artisan thinking and cultural architecture. He is an expert in unlocking business artistry. He helps senior executives, experts, entrepreneurs unleash their creativity and unlock their full self-expression.
"We all have to be content creators particularly in brand you stuff." - Mykel Dixon
Episode 22 - Creating a LinkedIn Group
This episode is about LinkedIn Groups and how they can build your personal brand; but also are they really worth the time, energy and effort as they can take a bit of work?
When you look at LinkedIn overall, assuming that you have an account, if you don't then maybe it's something you would like to think about as part of your personal brand as part of yourname.com, one of the ways that you can really build your positioning and your LinkedIn profile is showing that you are the expert at something, that you know how to do stuff, answer people's questions or share content.
LinkedIn provides this opportunity to have a group and LinkedIn has about nearly 400 million people at the moment and you have 5 profiles created every second, it's just extraordinary; so you've got the ability to connect and invite people to a group if you're building it.
On your profile, you can have up to 50 groups and if you have a look, there are thousands of groups, some are open groups where you can join without having to hold a certain qualification or some you need to be in that particular industry.
One of the things you need to think about, depending on what you are trying to do, groups could be an opportunity for you. In Seth Godin's book, Tribes, he talks about the people who are most likely to buy from you are people who already know you. He also mentions people are trying to create these connections of tribes or people who operate like you, think like you and understand what you are saying. A group could be an opportunity to do that.
The purpose of a group is to connect with other people who are like-minded or have a similar problem that you can potentially solve.
Episode 21 - LinkedIn and Personal Branding for CEO's
This episode is all about LinkedIn and Personal Branding for CEOs.
You might be the CEO or the rainmaker perhaps or a CEO who does have a strong personal brand that is part of the identity of the business. Today what I really want to do is to perhaps dispel a couple of myths about LinkedIn for CEOs.
The positioning that comes with being a CEO is a really powerful tool to be able to leverage that for business growth. I think CEOs are really missing a real opportunity to leverage their LinkedIn profile.