Episodes

  • Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. With such a creative pedigree, he recently shared on LinkedIn and article from his blog titled “WTF is Creativity anyway?” Here, Damon took to the time to discuss this and more, including the role of creative awards and the best way for agencies and marketers to work creatively.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

  • Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discussed why this is the right time to address these issues for clients and the unique advantages dentsu brings to these challenges.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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  • Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the tasks and challenges of communications and agency management today.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Rob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob shares the latest trend in ESG and the impact this will have on media, marketing and advertising. And his fear that few in the industry are taking a whole of business view to their ESG strategies, or have a clear view of what it takes to develop and implement and ESG strategy, before the demand hits them.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was Director of International Planning at BBDO in Munich. So basically, we are both old. But Martin has embraced the “O” word. But why should describing someone as old be worse than describing someone as young? That’s the genesis of his work in How to Be a Cool Old Guy.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Paul Everson is a director and Chief Growth Officer at Paper + Spark, an independent consulting firm specializing in business transformation. But Paul has also enjoyed a career with leadership roles in many of the world’s most famous agency brands, including J. Walter Thompson, Leo Burnett, Saatchi & Saatchi and Young & Rubicam. He is also a lecturer, an advisory board member and a non-executive director and a recent graduate of the Australian Institute of Company Directors. A living example of you never stop learning or growing.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Dharshi Harindra is a lawyer, and the co-founder of Roshi Global, which provides strategic advisory services for startups. An organising committee member for Women for Impact, here to break down barriers to funding for Women and non-binary people of colour in Australia. A Legal Advisor to the Museum of the Future in Dubai. And an advisory board member to the data management platform for financial institutions, Fencore. But while data drives organisational decision-making in almost every way, except when it comes to diversity and inclusion, where there is still a relative dearth of data. Why?

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • ​​Ben Slocombe is a commercially and creatively focused marketer, mentor and has built an extensive and successful career in CPG, particularly in beverages and specifically in alcoholic beverages. Most recently as a Director for Beer and Cider at Coca-Cola Europacific Partners Australia. He shares what attracted him to marketing, What attracted you to marketing, why too many marketers have short tenures, what makes a great marketing team and more.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective on what makes great B2B marketing.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading technology innovation company for brands with breakthrough work for brands such as Nike, Beats by Dr Dre and today a portfolio of brands most agencies would envy.

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

  • The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective.

    Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its advantage is in impact, Why are we still measuring against reach and impressions?

    They'll talk to the Head of Podcasting at one of Australia's largest podcast networks to discuss how clients are, and should, evaluating audio success.

    Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and client partnership roles with companies like Mamamia, UM and Ensemble, she is perfectly placed to advise on the best way to converse with clients about the strengths of audio.

    Bryan Barletta at Sounds Profitable is one of the audio industry’s most prolific thought leaders with his regular Podcasts and Newsletter about the best in audio tech and research. We were lucky enough to grab Bryan for a chat about where we are at with podcast ad-tech, and more importantly, what is coming next.

    With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel

    If you are interested in finding out more about what a professional audio channel can do for your company, visit ampel.com.au or email us at [email protected]

    Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.

    For more episodes of TrinityP3’s Managing Marketing podcast, visit Trinity P3 https://www.trinityp3.com/managing-marketing-podcasts/

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

  • It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong! Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure.

    In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast.

    We'll discuss knowing your listener, the strategic process, being innovative with formats and finding a great host. Michelle will share mistakes to avoid in development, audio trends, and why podcasts are the most exciting storytelling platform since instagram.

    We'll bring in one of Ampel's clients to discuss their branded podcast, how they approached the decision to start, the ups and downs of the creative process, their feelings now it's live, what they'd do differently and what they want to do more of in the future.

    MIchelle hosts the ‘Flex Your Hustle’ podcast. FYH tells the stories of amazing marketers and founders who did things a little differently! You can hear that podcast here: pod.link/1628927417

    Zane McIntyre is the CEO and Co-Founder of affiliate marketing company Commission Factory, the brand behind the Flex Your Hustle podcast. Zane tells Michelle about his experience creating and implementing the Flex Your Hustle podcast with Ampel.If you would like to find out more about Commission Factory, you can visit them here: https://bit.ly/3RNAptk

    Tom Webster is one of the leading podcast industry market researchers with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio industry's benchmark Infinite Dial study. In 2022, Tom joined Bryan Barletta at Sounds Profitable to continue to grow the podcast industry with the best in tech and research.

    To check out the "After These Messages" podcast study, follow this link: https://soundsprofitable.com/article/after-these-messages

    With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel

    If you are interested in finding out more about what a professional audio channel can do for your company, visit ampel.com.au or email us at [email protected]

    Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

  • Josh Butt is the Founder and Executive Producer of Audio Content Agency Ampel. In this three part series of Managing Marketing, the team at Ampel take Trinity P3 Founder and CEO Darren Woolley on a journey through the state of sound. Audio on demand has had exceptional growth between 2014-2022 with the huge success of podcasts and radio station’s acceptance of audio on demand technology. Marketers have noticed -- and audio advertising, both radio and podcasts, have started to become a common part of the marketing mix. As Josh Butt and Darren Woolley discuss, audio advertising has been around for 100+ years, and jingles, audio logos and sonic identifiers have long been used to influence consumer behaviour. Everyone knows that a great song on the radio or a memorable jingle can trigger the brain to feel, remember and to transport us to a past memory. So why aren't brands leveraging this psychological trigger to build better connections and relationships with their customers?

    In this introduction to a 3 part series focused on audio for brands, and the people who are tasked with growing them, Ampel founder and EP Josh Butt takes Darren on the journey of creating a great brand sound - from the audio logo, to the music and sound mnemonics.

    Ampel creates the brand sound for Trinity P3, and extends it into the Managing Marketing podcast through an interactive demonstration. Along the way, Josh will share some favourite jingles, some audio work he wished he did, Sonic ID and sounds to surprise and delight.

    With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel

    If you are interested in finding out more about what a professional audio channel can do for your company, visit ampel.com.au or email us at [email protected]

    Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis.

    References:

    Audio was first recorded via an oil lamp, a French inventor Edouard-Leon Scott de Martinville, who etched visual sound waves onto paper covered in soot and smoke from a burning oil lamp via a device called a phonautograph. https://www.classicfm.com/discover-music/latest/oldest-recordings/

    1888 Arthur Sullivan - first etched music on phonograph This is the earliest recording of music known to exist. In 1888 a recording of Arthur Sullivan's song 'The Lost Chord' was etched onto a phonograph cylinder. https://www.youtube.com/watch?time_continue=12&v=Lv7i-gkSWn0&feature=emb_logo&ab_channel=d60944 Sullivan was quoted as saying: "I can only say that I am astonished and somewhat terrified…at the wonderful power you have developed, and terrified at the thought that so much hideous and bad music may be put on record forever."If only he knew what would come with radio advertising.

    WEAF Radio New York was a radio station that AT&T’s only goal was, was to trade time for money - a radio phone booth that created the financial model for radio stations and the first thing broadcast was an ad. For a property development in Jackson Heights New York. Recreated on New York’s WEAF’s 30th anniversary - https://drive.google.com/file/d/1d6GIw7f_ZulARlfj8RcEcl-JRRaweAsM/view?usp=sharing

    NBC Chimes 1933

    First recording - Indigenous Corroboree 1901-1902

    ABC Radio - 1943 Fanfare Recording

    War of the Worlds

    Older Radio Ads in Australia

    Mojo

    Toyota Forklift jingle

    3AK Footy

    Sonic Branding NPR / 20khz (HBO 2.0)

    EA SPORTS

    Streaming services

    Netflix 2019

    Tudum (Italy)

    McDonalds

    Martin Molloy 3D Radio

    Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

    Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

    Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

    Listen on Podbean: https://managingmarketing.podbean.com/

    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

  • Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also the author of ADAPT: Scaling Purpose in a Diversive World. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in interactions with an organisation and she shares how that can be achieved.

  • Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes, and campaign implementation has on marketing effectiveness. Plus he shares the steps marketers need to take to improve marketing effectiveness by aligning creative messaging to the channel purpose.

  • Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western businesses looking to make in-roads into the Chinese market. He talks about the use of Chinese social media and social selling, and a mistake made by a past Australian Prime Minister in selling to the Australian Chinese community.

  • James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which transformed into Rocket in 2017. The book they wrote together is the culmination of their experience and insights across more than a decade of digital marketing for some major brands and provides 11 golden rules to help in-house marketers thrive in an ever changing digital world.

  • St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. And he shares the challenges, the mistakes and the opportunities for those willing to commit to this very authentic category.

  • Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood - charged with driving marketing to ensure that, amongst other things, national blood stocks are maintained. Jude and David discuss the importance of the organisation, brand marketing in a NFP environment, the complexity of marketing ‘blood donation’ through the funnel, the effect of COVID on blood donation, and working in purpose and passion driven environments.

  • Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their clients businesses by creating work that delivers the desired results.