Episodes
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In the second episode from the Commerce Collective’s trip to Europe, James Hanscomb, EMEA DSP & Omnichannel Lead, educates us on omnichannel media strategies across the EU. The fragmented retailer ecosystem in Europe means it can be tough to understand where it makes the most sense to invest in the developing retail media networks especially considering the differences in consumer behavior and shopping options throughout the EU (think smaller format grocery stores vs. Walmart and how a media strategy needs to be different based on both physical inventory and retailer capabilities).
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The Commerce Collective podcast is off to Europe for two special episodes featuring our EU digital commerce experts, and in this episode Mark James, Senior Director EMEA, covers the nuances and strategies for success for brands when looking specifically at Amazon’s place in this regional ecommerce landscape. The EU market is complex and both regulatory and consumer behavior differences must all be considered when determining the level of investment to attach to an Amazon strategy.
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Missing episodes?
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The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For March 2024 we cover what we’re working on to solve for MFA junk inventory, Google’s offsite retail media capabilities, & retail media from the Wall Street perspective.
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The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach.
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The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we discuss how consumer journeys are more complex than ever and are increasingly difficult to measure and target efficiently. Walmart, a true omnichannel retailer, has a unique advantage when it comes to understanding the consumer path to purchase based on their owned touchpoints and full-funnel media capabilities - but how should brands be thinking about their media strategies on Walmart.com knowing that the consumer journey interacts with multiple channels?
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The Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we talk about advancements in Instacart’s technologies for retailers and how Instacart is empowering retailers to embrace the opportunity of an owned retail media platform - which then opens up the door to growth for advertisers.
Be sure to tune into all of our podcast content from Shoptalk!
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It wouldn’t be the Commerce Collective podcast if we didn’t bring you a new episode on incrementality in 2024. Incrementality is still a made-up word, but in the year since we last covered incrementality we have decided to rephrase how we think about the concept - shifting away from funny estimation math to a true academic exercise looking at the long-term value of net new to channel customers and how much it costs to acquire these customers utilizing none other than clean room technology. You’ll have to listen in for Gabe Fishbein, VP of Product at Flywheel’s take on the future of incrementality as a business-driving factor.
REGISTER FOR FLYWHEEL RETAIL INSIGHTS' "FUTURE RETAIL DISRUPTION" WEBINAR ON APRIL 9TH HERE: https://events.bizzabo.com/587928?utm_medium=referral&utm_source=podcast&utm_campaign=future_retail_disruption_webinar&internal_company_id=1929A1
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The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For February 2024, Patrick covers Walmart’s acquisition of Vizio, the state of the ad market and its appeal, and current happenings and outlooks across Alibaba and Amazon’s share of Chinese sellers.
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In this episode, Flywheel's Amber Chen, SVP Strategic Partnerships & Global Account Development, APAC, is back to catch up on key ecommerce topics relating to both China & China’s influence on the West. Head back to our APAC Masterclass to learn more about China’s key marketplaces and listen in here to discuss how China’s marketplaces differ from Amazon in terms of data sharing (think AMC) and how Chinese manufacturers like Shein and Temu have taken the US market by storm.
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If you aren’t prepared for the shift from third-party observability to operating within walled gardens when measuring advertising efficiency, you’re falling behind. In this episode, our Chief Technology Officer, Keerat Sharma shares his perspective on the upgrade we’re seeing in how we measure advertising efforts, embracing the walled gardens and utilizing clean rooms to tie marketing efforts more closely to sales. Tune in to learn about how the industry got to this point, how to understand what is happening now, and how to prepare for the future (with the help of Flywheel of course) of the movement to first-party walled gardens.
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The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For January 2024, Patrick covers Omnicom’s acquisition of Flywheel and what the future of marketing holds, Prime Video officially launching ads, & updates on global marketplaces seeing growth such as Temu.
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It's 2024 and Flywheel Retail Insights has all of the predictions for the year that your brand needs to know. In this episode we deep dive into three of the 8 predictions, those being omnichannel as a key player, generative AI, and social commerce. Listen in to see where we predict these key elements of commerce to go this year and how your brand can stay caught up in the quickly changing landscape.
Get in touch with the Flywheel Retail Insights team here! https://www.flywheeldigital.com/contact-us
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Bill Hildebolt, Co-Founder & Executive Chairman of Influencer Marketing agency gen.video shares his insights on the landscape of influencer marketing and the intricate process of developing efficient campaigns across retailers. Where does a brand begin? Where is performance tracked and what metrics matter? How does influencer marketing tie into a larger media strategy? All of this and more (such as who could influence you to buy Dove soap) will be answered in this episode so be sure to listen in and walk away with a deeper understanding of this exploding segment of commerce.
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Streaming TV - or more commonly referred to as STV, is a growing area of ecommerce and for a good reason. In this episode, Gloria Steiner and Kim Reisin of Perpetua teach us about the logistics of STV, when to know if investing in STV makes sense for your brand, and how to measure the success of your STV campaigns when looking at full funnel performance measurement.
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Peter Bond, Partnership Acceleration Lead at Flywheel (and, of course, co-host of the famed CPG Guys Podcast) joins The Commerce Collective Podcast to discuss what he’s seeing - as one of the most “in tune” people in the industry - as the major points of discussion and elements of change in the fast-paced ecommerce landscape for large manufacturers. Peter will also share what the purpose of our Partnership Acceleration Team is at Flywheel - a must-listen episode!
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Retail media is a well known concept to all of us in ecommerce, but we usually go straight to thinking about digital retail media. What about retail media within the stores that we walk into every day and the future opportunity that the digitization of these stores might hold? Andrew Lipsman, former Principal Analyst at Insider Intelligence educates us on how in-store advertising is no new concept, but the potential for in-store retail media to be the next reach medium driving both branding and performance is immense should retailers and advertisers be able to close the loop with measurement.
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The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel’s experts. For November 2023, Patrick Miller, Co-Founder and Co-President at Flywheel covers the largest shopping event of the year, Black Friday / Cyber Monday. How did the event turn out? Did it meet expectations? How did the longer lead-in impact the overall event and did we see any deal fatigue? Tune in to hear it all!
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Retail media can be complex and shows no signs of slowing down, but Criteo’s experts are at the forefront of retail media growth - educating brands, retailers, and podcasts with their expertise. In this episode, Ryan Britton, VP of Sales at Criteo, discusses the next wave of retail media growth and how advertisers should be organizing internally, budgeting, and measuring success.
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In this episode of The Commerce Collective Podcast, we’re continuing our Amazon unBoxed coverage and getting the rundown from three of Flywheel’s speakers at Amazon unBoxed, Joe Rideout (Chief Product Officer, Perpetua), Gloria Steiner (Director, Data Intelligence, Perpetua), and Rob Kearns (Senior Director of Programmatic, Flywheel) who will be covering their sessions and digging deeper into AMC and upper funnel advertising all around. Tune in to hear Joe cover how to reach your audience at the right time, Gloria discussing the hands-on-keyboard AMC experience at unBoxed, Rob covering all things upper funnel/programmatic, plus a bit of coverage of Amazon’s new product launches related to AMC and DSP.
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The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For October 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the three most important product launches he has from one of the industry’s largest events that took place this month, Amazon unBoxed.
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