In this episode of Rock the Podcast, Jess and Margy talk about one of the biggest benefits of getting interviewed on podcasts which is high end networking opportunities with podcast hosts.
Some of their top tips include:Respond promptly to their interview invitation Show your gratitude and tell them how you will promote your interview Get connected with them on social media Send a gift to them in the mail Ask the host to clarify their target audience and ask how you can make this a great interview for them and their listeners
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Ready to get booked on podcasts? Reach out to us today!
In this episode, we interview Kelly O'Neil, a good friend who we met through Ali Brown's Premier Group.
Kelly shares what Profit-ology is and what questions you should answer before marketing your services.
Connect with Kelly online at https://kellyoneil.com/
Email Kelly at VIP@kellyoneil.com and ask about her profitable positioning workshop!
If you're ready to get booked as a guest on podcasts, go to https://interviewconnections.com/apply/
In this episode of Rock the Podcast, Jessica interviews Jess Lorimer.
Jessica Lorimer launched her business, Smart Leaders Sell, in 2014 and rocketed it to a multi-six figure coaching and consultancy business in less than 3 years. She was ideally placed to share her experience after a corporate career as one of the industry’s highest performing sales people, with a stack of company awards to show for her success.
You can check out Jessica online at https://jessicalorimer.com/home
In this episode of Rock the Podcast, Jess and Margy address a trend they’re seeing with many entrepreneurs who are investing in a podcast interview strategy: only wanting to appear on top-ranked shows with huge audiences.
There is value in appearing on large podcasts, mid range shows and small/new podcasts and in this episode, Jess and Margy will talk about what that value is.
To learn more about our services, visit InterviewConnections.com/apply!
Eric D. Brotman, CFP®, AEP®, CPWA® is passionate about providing investment, retirement, estate, insurance, and comprehensive financial planning services to families, professionals, executives, and business owners. He began his financial planning practice in Baltimore in 1994, and founded Brotman Financial Group in 2003. Eric is a champion for financial literacy education and volunteers for Junior Achievement of Central Maryland and the Eastern Shore.
Eric’s most recent book, Retire Wealthy: The Tools You Need to Help Build Lasting Wealth – On Your Own or With Your Financial Advisor, was published in 2014 by AuthorHouse.
He appears regularly on television on 11 News Sunday Morning on WBAL in Baltimore, and was interviewed by WMAR Baltimore / ABC2 News on a segment regarding the effects of Brexit for investors.
Eric was named as one of the “Maryland Power Players” by The Gazette of Politics and Business in 2010 and one of the “Very Important Professionals” by The Daily Record in 2011.
Goals for Podcast Interviews:
Eric met Jessica and Margy at FinCon 2017 where they were exhibiting for Interview Connections. At the time, he literally didn’t even know what a podcast was but he had a goal to expand his brand and ‘move the needle’ in his business.
Eric began his podcasting journey by appearing as a guest expert on a couple dozen leading finance and business podcasts in 2017.
In 2018, he flew to Providence, RI for a VIP Strategy Day with Interview Connections owners, Jessica Rhodes and Margy Feldhuhn to map out the launch of the second phase of his podcasting journey; hosting the show, Don’t Retire, Graduate!
Jessica and Margy worked with Eric to map out a strategy so his interview appearances on other shows, and his own podcast would ultimately lead to more clients in his financial planning firm in Baltimore, Maryland.
Eric has seen a 400-500% return on his investment with Interview Connections. One of his podcast interview appearances went viral and led to over 20 new clients in his firm.
Eric has also added over 2000 people to his email list by creating a landing page with a specific lead magnet that Jessica and Margy helped him create at his VIP Strategy Day in Providence.
To learn more about how you can work with Jessica and Margy privately for a VIP Strategy Day, email email@example.com.
To listen to Eric’s podcast, visit DontRetireGraduate.com
In order to maximize your impact as a podcast guest and achieve the highest return on investment, it’s crucial to put some basic systems in place within your own team for tracking your interviews. This will help you more effectively nurture long term relationships with hosts, promote your appearances and track your results.
Stacey Brown Randall, an expert in how to generate referrals without asking, is an Interview Connections client who has gotten amazing results through podcast interviews. Stacey uses an assistant to help schedule and organize her podcast interviews. She has a simple and easy to use system in place for booking, scheduling, and promoting her interview appearances that you can implement in your business, whether or not you have a team.
How can podcast guests keep all their interview connections with hosts organized?
For Stacey, her process is the same whether it’s managed by her or an assistant. She believes in processes and workflows that are super simple. By keeping systems simple, there is less of a possibility for mistakes. She adds that the best CRM for your business is whatever one you’ll actually open up in the morning.
Use a Master Spreadsheet
Stacey tracks all of her podcast interviews in Microsoft Excel in one master spreadsheet. As soon as she is connected with a podcast host, she schedules the recording right away or forwards the connection email to her assistant to schedule. Since most podcast hosts will ask the same kinds of questions when scheduling a guest, Stacey keeps a spreadsheet with those answers to make it easy for her and her assistant to complete the booking. Once she secures a date and time for her recording, the podcast is added to her spreadsheet.
Enter The Right Info onto the Spreadsheet
When adding a podcast interview to her master spreadsheet, Stacey will include the podcast name, host name, and date of the scheduled interview. This helps her track when her interviews are occurring for each show (interviews are also being tracked in her calendar). Once the interview is recorded, Stacey will add to her spreadsheet the live link (which most hosts will send), the episode number, and the host’s mailing address. Stacey recommends asking the host for their mailing address so you can send them thank you cards, holiday cards, and anything else that will help nurture this new relationship.
Nurture Your Relationships with Podcast Hosts
Having a great connection with a podcast host during an interview can also lead to organic leads. Hosts will often reach out after hearing her on a podcast, or through the recommendation of a host asking her to be a guest on their show! She tracks these interviews on the same spreadsheet, keeping a separate tab for these organic leads in the same format she uses for the shows we book her on.
Download this Spreadsheet Template!
Stacey was generous enough to share this spreadsheet template with our listeners to make it easy for you to track your interviews!
Offering a free gift to the podcast audience is a great way to drive traffic to your website and build your email list. This is something Stacey did a lot when she first started working with Interview Connections to get booked.
On today's episode, Jessica interviews the creator of Podfest Multimedia Expo, Chris Krimitsos, about the upcoming event and what attendees can expect. Podfest 2019 will be held in Orlando from March 7-9 and we hope to see you there!
Jess discusses how she first got started booking people on podcasts and how at the time, she was the only one sending out pitches. Margy and Jess also talk about what sets Interview Connections apart from all the other podcast booking agencies that are in existence today. To work with and learn more about us, visit InterviewConnections.com.
Live from FinCon Orlando 2018, Jess and Margy talk with John Lanza about teaching kids money sense. Congratulations on your raise, Nathan Rhodes. If you want to teach your kids about money, check out Money Mammals.
On today's episode, Jess and Margy explain why coaches and consultants are great candidates for being interviewed on podcasts.
Benefits of Podcast Interviews for Coaches/Consultants:This is a high end networking strategy! Each host who interviews you is a potential client. Before anyone hires a coach or a consultant, they need to trust that person and podcast interviews are a great way to build trust with people. Exposure for your business - The more you get interviewed on podcasts, the more well known you’ll be to your target market. For example, if you’re a coach for women entrepreneurs leaving corporate, we’ll book you on podcasts that that kind of female is listening to. When they see you popping up on a bunch of shows they like, they’re more likely to want to work with you. Search Engine Optimization - When you are interviewed on podcasts, you will get a link back to your website in the show notes. The more backlinks you have to your website, the higher up your site will be in Google search results.
How to get Coaching Clients from InterviewsFocus on the host - When we work with coaches and consultants at Interview Connections, we get super clear on who their ideal coaching client is, and we find shows that are hosted by that kind of person. Build a great relationship with the host and they’re the most likely person to want to hire you as a coach. Create a community and invite listeners to join. In my experience and opinion, people hire coaches/consultants for the communities they have created. We became a coaching client of Ali Brown because she’s created a community of 7 figure women entrepreneurs and that is who we want to network with and learn from. Our client Heather Dominick has created the Highly Sensitive Entrepreneurs community and people become a coaching client of hers because they want to be around other HSEs. Heather has been a client for over a year and every month she sees people join her community who heard her on a podcast. GIVE IT TIME - Be patient and manage your expectations. You need to stick with this strategy for at least 6 months to know if it’s working for you.
Click here to listen to Jessica's episode of Marketing Speak.
In this episode, Jess and Margy share some tips for getting a paid sponsorship for your podcast. Getting clear on your target audience, knowing what products or services your listeners need recommendations on, putting together a media kit about your show, and knowing how to price and structure packages are all things you can benefit from when seeking a sponsor. To order some really cute tops, visit CarlyJeanLosAngeles.com
This is an interview from the Journey to There podcast. Subscribe to their podcast on iTunes!
Julie Ryan, an experienced entrepreneur with the business credentials to impress anyone, also has the ability to communicate with people and pets (both living and deceased). In this episode, she talks with Jess and Margy about her experiences getting booked on shows as an Interview Connections client and how she goes on podcasts to talk about "woo-woo" topics.
It has been a busy few months at Interview Connections, but now that things are settling down, Jess and Margy are back on the air to talk about ROI and SEO. Here’s what they talk about in today’s episode:Data driven returns SEO - Podcast episode about backlinks here
List building and specific landing pages Mark Walker’s podcast episode with us
Sales and new clients Tanya Conner-Green
Growing community Heather Dominick
Relationship driven returns Examples: Dave Sanderson
Dave’s interview with us
Jim Palmer Check out our music video that we made after being mentioned in a Forbes article!
Cassi is leaving the Interview Connections team, so for her last episode of RTP, she and Alex talk with Kevin Bupp about what it's like being on both sides of the mic. Kevin discusses his experiences being a guest and a host, how he manages his time when it comes to podcasting, how important it is to be a guest expert, and how he has managed to develop such a successful show with zero marketing.
Tanya Conner-Green has been a client of ours for six months and has already made back 8x what she has invested with us, and she received this ROI before her interviews went live. In this episode, she tells Alex and Nathan how she made that happen and what she does to always make sure she's the best guest she can be.
Erica Mandy had a career in broadcast journalism when she decided to leave it all behind to start her own podcast news network, the NewsWorthy. In this episode, she talks with Alex and Cassi about what inspired her to start podcasting and what marketing strategies she's implementing that are rapidly growing the popularity of her show. And if you're thinking about podcasting or are new to the medium, Erica gives great advice on how to get your show going.