As a new product and innovation professional, Adam Hansen has always believed in the power of possibility – accepting new approaches, questioning conventional wisdom, and being open to anything. This impulse led him to a career in developing new products for innovative companies such as Mars, Melaleuca and American Harvest, before joining the innovation firm, Ideas To Go, in 2001.
Now as a facilitator, Adam is passionate about helping clients understand their own possibilities—even beyond the scope of their projects—so they take the innovative energy and momentum they gained at ITG back to their own organizations.
Adam is the co-author of Outsmart Your Instincts – How The Behavioral Innovation™ Approach Drives Your Company Forward, which explores the intersection of behavioral science and innovation, revealing simple ways to get past the nonconscious cognitive biases that make innovation unnecessarily difficult.
Adam’s path to innovation process started with an MBA in product management from Indiana University. He also cultivated his passion for New Product Development on the board of the Product Development & Management Association and serving as a volunteer innovation advisor for the National HIV Clinicians’ Network at UCSF.Links
Adam Hansen: https://www.linkedin.com/in/adhansen/
“Outsmart Your Instincts”: https://www.amazon.com/Outsmart-Your-Instincts-Behavioral-Innovation/dp/0997384506
M&M Mars: https://marschocolate.com/
Ideas to Go: https://www.ideastogo.com/
Teresa Amabile, PhD “Brilliant but Cruel”: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6409
Viktor Frankl: https://en.wikipedia.org/wiki/Viktor_Frankl
Kurt Lewin: https://en.wikipedia.org/wiki/Kurt_Lewin
Johan Huizinga: https://en.wikipedia.org/wiki/Johan_Huizinga
Homo Ludens/The Playful Ape: https://en.wikipedia.org/wiki/Homo_Ludens
System 1 / System 2 Thinking: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
Assumption Busting: https://www.ideastogo.com/articles-on-innovation/assumption-busting-with-ikea
Functional Fixedness: https://en.wikipedia.org/wiki/Functional_fixedness
Progress Principle: https://www.hbs.edu/faculty/Pages/item.aspx?num=40692
Hammond Organ: https://en.wikipedia.org/wiki/Hammond_organ
Leslie Speaker: https://en.wikipedia.org/wiki/Leslie_speaker
Rock n Roll: https://en.wikipedia.org/wiki/Rock_and_roll
Major Third Chord: https://en.wikipedia.org/wiki/Third_(chord)
Major Ninth: https://en.wikipedia.org/wiki/Ninth
Two-Seventh Resolving to Five: https://www.hearandplay.com/main/resolve-dominant-seventh-chords
Linnea Gandhi episode: https://behavioralgrooves.com/episode/linnea-gandhi-crushing-on-statistics/
John Sweeney episode: https://behavioralgrooves.com/episode/john-sweeney-everything-is-a-story/
NY Times – Overcoming Your Negativity Bias: https://dealbook.nytimes.com/2013/06/14/overcoming-your-negativity-bias/
Homo Ludens, by Johan Huizinga: https://en.wikipedia.org/wiki/Homo_LudensMusical Links
Iron Butterfly “In A Gadda Da Vida”: https://www.youtube.com/watch?v=UIVe-rZBcm4
Deep Purple “Smoke on the Water”: https://www.youtube.com/watch?v=zUwEIt9ez7M
Doobie Brothers “China Grove”: https://www.youtube.com/watch?v=udSHItTjWyQ
Steely Dan “Don’t Take Me Alive”: https://www.youtube.com/watch?v=3gV1sxB8TxI
Monkees “Pleasant Valley Sunday”: https://www.youtube.com/watch?v=sUzs5dlLrm0
The Thorns “Among the Living”: https://www.youtube.com/watch?v=uh-aL6FCvMY
Crosby, Stills & Nash: https://www.youtube.com/watch?v=cMJug2iz3NA
The Beatles “Rubber Soul”: https://en.wikipedia.org/wiki/Rubber_Soul
The Beatles “Revolver”: https://en.wikipedia.org/wiki/Revolver_(Beatles_album)
Crowded House “Don’t Dream It’s Over”: https://www.youtube.com/watch?v=J9gKyRmic20
The Beach Boys “God Only Knows”: https://www.youtube.com/watch?v=n8qZMFFDYa0
Louis Prima “Yes, We Have No Bananas”: https://www.youtube.com/watch?v=_hF05ik5TFQ
For this episode, we’re republishing a terrific conversation we had with economist and author, Caroline Webb, PhD (in episode 33). We loved her book, How to Have a Good Day, and still do, and we loved talking to her about her work both as an economist and as a musician. On top of that, Caroline is just one of those people that is great to hang out with.
Caroline was educated at Oxford, Cambridge, and the Levy Economics Institute. She has worked at McKinsey & Associates, performed at Carnegie Hall, delivered speeches at the Davos World Economic Forum. And more importantly for our discussion today, Caroline as the author of How to Have a Good Day, a terrific how-to guide that has been published in more than 60 countries.
It’s worth noting that when we talked about How to Have a Good Day, Caroline said that it was the hardest project she’s ever taken on. In fact, it is literally the result of her lifetime’s worth of research and experience. She even admitted that she doesn’t see another book – at least like this one – in her future. We agree that How to Have a Good Day is rich with wisdom beyond the bullet points and we recommend it to our listeners.Links
Caroline Webb: https://en.wikipedia.org/wiki/Caroline_Webb
How To Have a Good Day: https://carolinewebb.co/books/how-to-have-a-good-day/
Priming Socks: http://blog.lanterngroup.com/?s=socks
Carnegie Hall: https://en.wikipedia.org/wiki/Carnegie_Hall
Peak End Effect: https://en.wikipedia.org/wiki/Peak%E2%80%93end_rule
System 1 “Automatic”: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
System 2 “Deliberate”: https://en.wikipedia.org/wiki/Thinking,_Fast_and_SlowMusical Links
Donna Summer “I Feel Love”: https://www.youtube.com/watch?v=Nm-ISatLDG0
Cecilia Chorus: http://ceciliachorusny.org/
In this grooving session, Kurt and Tim share how to conduct a behavioral diagnosis. A behavioral diagnosis is a tool we use to uncover the underlying drivers of behavior inside an organization to bring about meaningful change, all with the use of applied behavioral science.
Kurt and Tim have been conducting behavioral diagnoses for many years and have found that leaders often don’t understand why their employees behave the way they do – particularly when it comes to employees response to changes in the workplace. Leaders all too often expect announcements of corporate changes will be met by rational responses from the employees. However, people are not always rational, and to make things more difficult, don’t understand their own motivational drives.
This renders surveys and employee satisfaction studies irrelevant because theses tools don’t get to the heart of the behavioral beast. In order understand the drivers of employee behavior, you must go below the surface. That’s where the behavioral diagnosis comes in.
The process of a behavioral diagnostic varies from situation to situation, but typically begins with identifying the key strategic objectives through interview key stakeholders (leadership, typically). Then we research the status quo: what is the culture, what programs are in place, what are the current behaviors of the employees and why are they doing those things? Next we conduct interviews and/or focus groups to get at the underlying motivational drives of the employees.
After a complete analysis of trends and available data, Kurt and Tim make recommendations to the leaders and develop interventions to bring about change.
If you’re interested in learning more about a Behavioral Diagnosis for your organization, please contact us so we can start a conversation.
© 2020 Behavioral Grooves
Kurt Nelson: @WhatMotivates
Tim Houlihan: @THoulihanLinks
“A Battle Between Sales & Marketing” by Tim Houlihan: https://www.behavioralchemy.com/the-battle-between-sales-and-marketing
Kurt and Tim are producing a new podcast called Weekly Grooves, launching January 31, 2020.
Weekly Grooves is the weekly podcast that offers insights into the headlines through a behavioral lens. Kurt and Tim will be applying their more than 40 years of combined experience in behavioral work to give the headlines more relevance and meaning. We are going to put more meat in your sauce!
Check it on Podbean or wherever you get your favorite podcasts. We want YOU to be one of first the Weekly Grooves listeners. And we're giving away a prize to the FIRST person who emails us, tweets us or sends us a message on LinkedIn stating that they listened to Weekly Grooves.
We hope you enjoy!
Stephen Martin and Joe Marks, PhD dive deep into one of the most important eye-openers about communication in our world today: the importance of WHO delivers the message. Their book, “Messengers: Who We Listen To, Who We Don’t, and Why,” is a major revamp on the claim made by Marshall McLuhan in 1964 that, “The Medium IS the Message.” While Steve and Joe are hard-pressed to say McLuhan’s refrain is dead, it’s being outsized by a more contemporary and relevant one: “The Messenger IS the Message.”
In our conversation with Steve and Joe, we discussed the way they’ve broken down their research and organized their book. The first section is on what they refer to as Hard Messenger Traits: Socio-Economic Position, Competence, Dominance, and Attractiveness. The second section works its way through the Soft Messenger Traits: Warmth, Vulnerability, Trustworthiness, and Charisma.
Their comments deconstruct how motivated reasoning is more than just aligning our tolerance for untruth with our desires; more importantly, it’s an alignment with the person who is expressing our desires.
To illustrate this point, they asked UK voters if they thought that Boris Johnson lied about Brexit. Seventy-five percent agreed that he did. Then the researchers asked if the voters still considered Johnson trustworthy. For “Leavers,” the lies no impact on his trustworthiness. He wasn’t tainted because his lies served the voters’ underlying goals.
While there are decades of psychological research on the impact the messenger has on the message, no one has synthesized it into a single narrative as Joe and Steve have. It’s an excellent read and we found our discussion with them filled with anecdotal gems and slightly uncomfortable laughter.
It’s also worth noting that Steve is a co-author with Robert Cialdini, PhD on several great papers their groundbreaking book on persuasion. We hope you enjoy our conversation with Joe and Steve.
© 2020 Behavioral GroovesLinks
Stephen Martin, PhD: @scienceofyes
Joe Marks, PhD: @joemarks13
“Messengers: Who We Listen To, Who We Don’t, and Why”: https://www.goodreads.com/en/book/show/43522604
Robert Cialdini, PhD: https://www.robertcialdinibf.com/
“YES: 50 Scientifically Proven Ways to Be Persuasive”: https://www.goodreads.com/book/show/2208661.Yes_?from_search=true&qid=Tk8IuivDSr&rank=1
John Henry Marks, MD: https://en.wikipedia.org/wiki/John_Marks_(doctor)
“I’m not a doctor, but I play one on TV”: https://www.youtube.com/watch?v=ts0XG6qDIcoMusical Links
Bettye Swann: https://www.youtube.com/watch?v=p8iSfknnMfc
Otis Redding: https://www.youtube.com/watch?v=rTVjnBo96Ug
ELO “Electric Light Orchestra”: https://www.youtube.com/watch?v=aQUlA8Hcv4s
The Beatles: https://www.youtube.com/watch?v=2Q_ZzBGPdqE
New Order: https://www.youtube.com/watch?v=FYH8DsU2WCk
The Baseballs: https://www.youtube.com/watch?v=DM2177pHMT0
Joy Division: https://www.youtube.com/watch?v=6dBt3mJtgJc
Ed Sheeran: https://www.youtube.com/watch?v=ymjNGjuBCTo
Aretha Franklin “Think”: https://www.youtube.com/watch?v=HqYnevHibaI
Aretha Franklin “Respect”: https://www.youtube.com/watch?v=6FOUqQt3Kg0
Right Said Fred “I’m Too Sexy”: https://www.youtube.com/watch?v=P5mtclwloEQ
AC/DC “Back in Black”: https://www.youtube.com/watch?v=JoMLhnvV-yM
Melina Palmer is the host of The Brainy Business podcast and she has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. The result is messaging, branding, advertisements, pricing and products that are more “brain-friendly” (meaning more leads, conversions, and revenue).
Our conversation with Melina covered the anchoring effect and what a powerful tool it can be for both sellers and buyers alike. We also chatted about her John Mayer playlist on Pandora and some of the things she’s doing to make the world a better place through the education of behavioral economics and neuroscience.
Kurt and Tim are also announcing our newest podcast, Weekly Grooves, which will be launching shortly, and we hope you’ll check it out.
Groove idea for the week: What are you doing to integrate the anchoring effect into your business or your personal life?
© 2020 Behavioral GroovesLinks
Brainy Business Website: https://www.thebrainybusiness.com
Melina’s INC.com articles: https://www.inc.com/author/melina-palmer
Melina’s Facebook: https://www.facebook.com/thebrainybiz/
Melina’s Instagram: https://www.instagram.com/thebrainybiz/
Melina’s YouTube: https://www.youtube.com/c/thebrainybusiness
Melina’s Twitter: https://twitter.com/thebrainybiz
Melina’s LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/
Melina’s John Mayer Playlist: https://pandora.app.link/UrWQ28B6l3
Anchoring Effect: https://en.wikipedia.org/wiki/Anchoring
Decoy Effect: https://en.wikipedia.org/wiki/Decoy_effect
Ran Kivetz, PhD: https://www8.gsb.columbia.edu/cbs-directory/detail/rk566
Katy Milkman’s Fresh Start Habit: https://magazine.wharton.upenn.edu/digital/katherine-milkmans-fresh-start-study-becomes-perennial-media-favorite/
Counterfactual Thinking: https://en.wikipedia.org/wiki/Counterfactual_thinking
Seattle Mariners: https://en.wikipedia.org/wiki/Seattle_Mariners
Audacity (digital audio workstation): https://www.audacityteam.org/
George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.htmlMusical Links
Gene Autry “Back in the Saddle”: https://www.youtube.com/watch?v=rSqcxFGFVas
John Mayer: https://www.johnmayer.com/
Michael Bublé: https://www.michaelbuble.com/
Lady Antebellum: https://www.ladyantebellum.com/
Miranda Lambert: https://www.mirandalambert.com/
Patsy Cline: https://en.wikipedia.org/wiki/Patsy_Cline
Christina Perri: https://en.wikipedia.org/wiki/Christina_Perri
US National Anthem: https://en.wikipedia.org/wiki/The_Star-Spangled_Banner
Tom Petty: https://en.wikipedia.org/wiki/Tom_Petty
Damien Rice: https://damienrice.com/
Red Hot Chili Peppers: https://redhotchilipeppers.com/
Ella Fitzgerald “Mac the Knife: Ella in Berlin 1960”: https://www.youtube.com/watch?v=iR1__k-BxhY
Steely Dan “Gaucho”: https://en.wikipedia.org/wiki/Gaucho_(album)
Beatles “Abbey Road”: https://en.wikipedia.org/wiki/Abbey_Road
Beatles “Sargent Pepper”: https://en.wikipedia.org/wiki/Sgt._Pepper%27s_Lonely_Hearts_Club_Band
Iron & Wine: http://ironandwine.com/
Too often, in our estimation, people make recommendations to us with the intent to improve our life but the effect on us is the opposite of that. Rather than completely engaging us, some recommendations or pieces of advice actually overpower any enthusiasm we might for following up. This is especially true when the recommendation is too big to get our heads around.
Casual comments like, “Oh, you should read that book,” or, “You should go to Malaysia,” or, “You should check out that podcast series,” are often too much for us to process. They’re all well-intended, and could be terrific recommendations, but thinking about starting a massive new book in an already jam-packed life can be the opposite of engaging: sometimes, it’s demotivating.
So in this Grooving Session, we use a behavioral science hack to START SMALL and we’re recommending our favorite podcast episodes (produced by other podcasters!) to our listeners. We think you’ll like these specific podcast episodes by some of our favorite hosts on some of our favorite topics. And because they’re itty-bitty single episodes, we hope you can start small and check some of them out in the links below.
Coming soon! We are launching a new podcast (a new channel in the podcaster’s vernacular) and it’s called Weekly Grooves. Weekly Grooves will be a weekly review of topical issues in the media during the week done through a behavioral science commentary. This will launch in late January 2020, and we hope you’ll check it out.
Please take 23 seconds right now to give us a rating. A review only takes 57 seconds, so you can do that, too! Reviews and 5-star ratings play a positive role in getting Behavioral Grooves promoted to new listeners when they’re out browsing for an interesting behavioral science podcast.
As always, thanks for listening and we hope you enjoy lots of great episodes from other podcasters!
Happiness Lab: Laurie Santos, PhD. Make ‘Em Laugh.
Canned laugh tracks positively affect our experience even when we KNOW they’re canned!
Great production and a cool person.
Choiceology: Katy Milkman, PhD. Take the Deal.
Danny Kahneman, Colin Camerer, and Luis Green tell the tales of our flawed decision making – even when the consequences are big!
Terrific interviewer. Great production.
Big Brains: Paul Rand. Why Talking to Strangers Will Make You Happier.
Nick Epley, PhD discussed the importance of talking to strangers and how it will make YOU happier.
Intelligence Squared U.S. Debates: John Donvan. Is Social Media Good for Democracy?
Fascinating discussion about the pro’s and con’s of social media.
The David Gilmour Podcast: David Gilmour. The Fender Stratocaster #0001.
Yes. It really does exist and David Gilmour owns it and cherishes it.
You Are Not So Smart: David McRaney.
Pluralistic Ignorance: The psychology behind why people don’t speak out against, and even defend, norms they secretly despise.
A terrific episode exploring how social norms are perpetuated even when the majority don’t agree with them.
Song Exploder: Hrishikesh Hirway. Sheryl Crow: Redemption Day.
How songwriters come to write and record songs is amazing to me and this is a very articulate songwriter.
O Behave: Ogilvy Consulting. Dollars and Sense.
Jeff Kreisler (one of our favorites) and Rory Sutherland dig into Jeff’s work in behavioral finance.
Radio Lab: Jad Abumrad and Robert Krulwich. Smarty Plants.
This episode explores the amazingly brainy behaviors of brainless things: plants!
Happiness Lab: Laurie Santos, PhD. The Unhappy Millionaire
This episode explores how we don’t really understand what makes us happy…with Dan Gilbert
The Knowledge Project: Shane Parrish. Neil Pasricha: Happy Habits
Looks at habits that can make you happier or not
The Science of Success: Matt Bodner. Guest = Jonathan Haidt
Three dangerous ideas that are putting our society at risk – Looking at the anti-fragile movement that Haidt looks at how we need to allow Coddling the American Mind. Overprotecting kids and not letting them have failures…question feelings
Hustle and Flowchart Podcast: Matt Wolfe and Joe Fier. Therapy Session (153) – T&C, Podfest, Selling Shirts and Affiliate Marketing
Matt and Joe discuss a number of things that have been going on with them and some insights on podcasting
Smart Drug Smarts: Jesse Lawler. Aphantasia with Dr. Joel Pearson
Where Kurt found out about Aphantasia and realized that he had it.
Hidden Brain: Shanker Vedantam. Facts Aren’t Enough
A look at confirmation bias and how data doesn’t change our minds…Tali Sharot and Cailin O’Conner add insight (smallpox variolation)
Big Think Think Again: Jason Gotz. Cambridge Analytica whistleblower Christopher Wylie: the cognitive segregation of America
© 2020 Behavioral Grooves
Rory Sutherland is a British advertising executive who became fascinated with behavioral science. Between his TED talks, books and articles, he has become one of the field’s greatest proponents. Rory is currently the Executive Creative Director of OgilvyOne, after gigs as vice-chairman of Ogilvy Group UK and co-founder of the Behavioural Sciences Practice, part of the Ogilvy & Mather group of companies. He is the author of The Spectator’s The Wiki Man column and his most recent book, which we highly recommend, is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.
We started our discussion with Rory by asking him about his new book and some of his insights from it. His approach to advertising, marketing and product design is informed by his ability to look for the things that aren’t there. He once described a solution to improving customer satisfaction on the Chunnel Train between London and Paris by suggesting that a billion dollars would be better spent on supermodel hosts in the cars than on reducing ride time by 15 minutes. He’s a terrifically insightful thinker.
Our conversation ran amok of all sorts of rabbit holes, as expected, including ergodicity, Sir Arthur Conan Doyle's “The Silver Blaze,” high-end audio and the dietary habits of the world-famous runner, Usain Bolt.
In Kurt and Tim’s Grooving Session, we discuss some of our favorite takeaways from Rory’s conversation including, “The Opposite of a Good Idea is a Good Idea” and others. And finally, Kurt teed up the Bonus Track with a final reflection and recap of the key points we discussed.
As always, we would be grateful if you would write us a quick review. It helps us get noticed by other folks who are interested in podcasts about behavioral science. It will only take 27 seconds. Thank you, and we appreciate your help.
© 2020 Behavioral GroovesLinks
Rory Sutherland: https://ogilvy.co.uk/people/rorys
“Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life”: https://www.harpercollins.com/9780062388414/alchemy/
Murray Gell-Mann, PhD: https://en.wikipedia.org/wiki/Murray_Gell-Mann
Robin Williams “Scottish Golf”: https://www.youtube.com/watch?v=jx8TzR1-n4Q
Don Draper: https://en.wikipedia.org/wiki/Don_Draper
John James Cowperthwaite: https://en.wikipedia.org/wiki/John_James_Cowperthwaite
Daniel Kahneman, PhD: https://en.wikipedia.org/wiki/Daniel_Kahneman
What You See is All There Is: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
Arthur Conan-Doyle: https://en.wikipedia.org/wiki/Arthur_Conan_Doyle
Sherlock Holmes “Silver Blaze”: https://en.wikipedia.org/wiki/The_Adventure_of_Silver_Blaze
Tim Houlihan’s Blog on “Silver Blaze”: https://tinyurl.com/ufumkj6
Ben Franklin T-Test: https://tinyurl.com/wocdsdk
Volkswagen Fighter: https://tinyurl.com/qpyqh87
David Ogilvy: https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
Battle of Leyte Gulf: https://en.wikipedia.org/wiki/Battle_of_Leyte_Gulf
Croft Audio: http://www.croftacoustics.co.uk/main.html
Mu-So single speaker: https://www.naimaudio.com/mu-so
WFMT Chicago: https://www.wfmt.com/
TK Maxx: https://www.tkmaxx.com/uk/en/
Berlin Hotel with Big Lebowski: https://www.michelbergerhotel.com/en/
Usain Bolt: https://en.wikipedia.org/wiki/Usain_Bolt
Sheena Iyengar, PhD: https://www.sheenaiyengar.com/
Jelly Jar Study: https://tinyurl.com/oo6g6eb
Big Band Music: https://en.wikipedia.org/wiki/Big_bandMusical Links
Aretha Franklin: https://en.wikipedia.org/wiki/Aretha_Franklin
Southern California Community Choir: https://en.wikipedia.org/wiki/Southern_California_Community_Choir
Felix Mendelssohn: https://en.wikipedia.org/wiki/Felix_Mendelssohn
George Frideric Handel: https://en.wikipedia.org/wiki/George_Frideric_Handel
Johann Sebastian Bach: https://en.wikipedia.org/wiki/Johann_Sebastian_Bach
Johann Christian Bach: https://en.wikipedia.org/wiki/Johann_Christian_Bach
Jana Gallus, PhD is an Assistant Professor of Strategy and Behavioral Decision Making at UCLA’s Anderson School of Business and our discussion dissected the intersection of behavioral economics, strategy and innovation, by focusing almost exclusively on the way incentives work.
This was a terrific conversation for us because Jana revisited the foundation of incentives that is often overlooked in the corporate world: an “incentive” must include a scheme (rules) and a means (rewards). Too often, corporate clients focus on the reward and fail to consider the rules which to earn the reward by. Or vice versa. The rules become overly complicated in an effort to “be fair,” inevitably diluting the results.
She also helped us dig deeper into aspects of incentives that are rarely covered, namely these three dimensions: (1) Tangibility, sometimes referred to as the element of an award that is physical and can be re-consumed; (2) Social signal, when combined with tangibility is sometimes referred to as trophy value that we can share with family, friends and co-workers; and (3) the Self signal, which is new to our experience and impacts the effectiveness of the reward-based by how well it aligns with the self-identify of the recipient.
Finally, we laughed a lot while we discussed the role that precision plays in incentives and recognition. Frankly, it’s rare that we get to talk to researchers who bring up thought experiments that involve kissing. Jana reminded us how less precision is a key factor in keeping a reward in the realm of recognition.
In our Grooving Session, Kurt and Tim cover some of our own war stories and we recap the key points in the Bonus Track – both follow our recording with Jana.
© 2019 Behavioral GroovesLinks
Jana Gallus, PhD: http://www.janagallus.com/research
Jana Gallus, PhD: email@example.com
Uri Gneezy, PhD: https://rady.ucsd.edu/people/faculty/gneezy/
Emma Heikensten, PhD: https://www.emmaheikensten.com/
Ariely & Heyman “A Tale of Two Markets”: https://www.ncbi.nlm.nih.gov/pubmed/15482452
Allan Fisk, PhD: https://anthro.ucla.edu/faculty/alan-page-fiske
Scott Jeffrey, PhD: https://www.monmouth.edu/directory/profiles/scott-a-jeffrey/
Etymology of the word “damn”: https://www.etymonline.com/word/damnationMusical Links
Baby Mozart: https://www.youtube.com/watch?v=Z7lIvBnc0mo
Milky Chance “Stolen Dance”: https://www.youtube.com/watch?v=iX-QaNzd-0Y
The Cure: https://en.wikipedia.org/wiki/The_Cure
Dan Wilson: https://danwilsonmusic.com/music/
Matt Wilson: https://www.minneapolismatt.com/
The research that Reuben Kline, PhD is working on is focused on climate change mitigation. As an associate professor of political science and the director of the Center for Behavioral Political Economy at Stony Brook University, he is concerned about the actions we’ll take when presented with a list of options to mitigate climate change.
Reuben’s research asks which lists are more effective: Long lists (in harmony with neo-classical economic theory to offer lots of choices) or short lists (in harmony with behavioral research on the tyranny of too many options)? He’s also studying the impact of offering people lists of difficult things compared to easy things, or when there’s a mix of both. Would it help the consumer to make trade-offs if there was a variety of effort offered to them?
His work reveals some of the complications of how we think about lists of varying length and effort when it comes to climate change mitigation.
At one point, we asked Reuben about how he feels when he hears from climate deniers and he noted with a laugh, “I study climate change, so I’m always depressed.” But he was also quick to point out that he’s optimistic about how people respond to some of his research. We should be optimistic, too, with people like Reuben researching these topics.
We recorded this conversation at the NoBeC conference at the University of Pennsylvania where Reuben was presenting his findings to the students in the Masters of Norms and Behavior Change program at UPenn. In an alcove beside the main hall, we discussed the behavioral impacts of offering mitigation strategy lists to consumers. And we are grateful to Chris Nave, PhD and Eugen Dimant, PhD for hosting us at the conference.
© 2019 Behavioral GroovesLinks
Reuben Kline, PhD: https://www.stonybrook.edu/experts/profile/reuben-kline
Shanto Iyengar, PhD: https://politicalscience.stanford.edu/people/shanto-iyengar
Collective Risk Social Dilemma (The Disaster Game): https://www.researchgate.net/publication/332933221_Collective_Risk_Social_Dilemma_Role_of_information_availability_in_achieving_cooperation_against_climate_change
Manfred Milinski, PhD: https://www.weforum.org/people/manfred-milinski
Intergovernmental Panel on Climate Change: https://www.ipcc.ch/
Free Rider: https://en.wikipedia.org/wiki/Free-rider_problem
Moral Hazard: https://en.wikipedia.org/wiki/Moral_hazard
BJ Fogg: https://www.behaviormodel.org/
James Clear: https://jamesclear.com/
Wendy Wood, PhD: https://dornsife.usc.edu/wendywood
Sheena Iyengar, PhD, Jam Study: https://www.sheenaiyengar.com/Musical Links
P Funk All-Stars: https://www.youtube.com/watch?v=IxAcW7zgAD4
Rick James: https://en.wikipedia.org/wiki/Rick_James
Sly and the Family Stone: https://www.youtube.com/watch?v=Hj6OyIh7GAI
Black Puma’s: https://www.youtube.com/watch?v=0G383538qzQ
The New Mastersounds: https://www.youtube.com/watch?v=acAIQ6ZG5OI
The Bamboos: https://www.youtube.com/watch?v=spG8E0nMLDc
Johnny Cash: https://en.wikipedia.org/wiki/Johnny_Cash
Willie Nelson: https://en.wikipedia.org/wiki/Willie_Nelson
Hank Williams: https://en.wikipedia.org/wiki/Hank_Williams
Led Zeppelin: https://en.wikipedia.org/wiki/Led_Zeppelin
Rolling Stones: https://en.wikipedia.org/wiki/The_Rolling_Stones
Fela Kuti: https://en.wikipedia.org/wiki/Fela_Kuti
Huey Lewis and the News: https://en.wikipedia.org/wiki/Huey_Lewis_and_the_News
Eugen Dimant, PhD is a Postdoctoral Researcher in the Master of Behavioral and Decision Sciences Department and a Senior Research Fellow at the Identity and Conflict Lab, Political Science Department – both at the University of Pennsylvania.
His research is rooted in economics and sits at the crossroads of experimental behavioral economics, behavioral ethics, crime, and corruption, with much of his recent work focusing on the ways “bad apples” (people will malintent) can be thwarted. This is also manifest in his research on behavioral contagion of pro- and anti-social behavior among individuals and groups. Because we met up with him presenting a paper at NoBeC, a social norms conference, we also discussed the role of social norms in pro- and anti-social behaviors.
We are inspired by Eugen’s work with social nudges and what can be done to minimize the impact of people who are out to corrupt systems and communities. And, we had a great time talking with this incredibly passionate researcher about his wide variety of interests.
We are grateful to Eugen for reaching out to us as we were planning our 100th Episode celebration in Philadelphia. He invited us to the University of Pennsylvania’s NoBeC Conference – the Norms and Behavioral Change Conference – that was happening the same days that we were recording our 100th Episode. Eugen, along with his colleague Chris Nave, PhD, helped us arrange conversations with many researchers and speakers at the conference and we are forever grateful.
Finally, we invite you to keep listening after our discussion with Eugen to hear Kurt and Tim’s Grooving Session and then the Bonus Track where we recap the key insights from the episode.Links
Eugen Dimant, PhD: https://www.sas.upenn.edu/lps/graduate/mbds/faculty/eugen-dimant
Eugen Dimant research website:https://sites.google.com/view/eugendimant/home
Paper 1 (erosion of Norm compliance):https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3355028
Paper 2 (backfiring is nudges):https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3294375
Paper 3 (nudges vs collective behavioral change):https://link.springer.com/article/10.1007%2Fs11127-019-00684-6
Paper 4 (how beliefs matter in behavioral change):https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3326146
NoBeC (Norms and Behavior Change Conference): https://web.sas.upenn.edu/nobec/
Cristina Bicchieri, PhD: https://upenn.academia.edu/CristinaBicchieri
Gary Bolton, PhD: https://personal.utdallas.edu/~gxb122130/
Social Norms: https://plato.stanford.edu/entries/social-norms/
Injunctive and Descriptive Norms: https://study.com/academy/lesson/injunctive-and-descriptive-group-norms-definitions-differences-examples.html
Pluralistic Ignorance: https://en.wikipedia.org/wiki/Pluralistic_ignorance
Coleman’s Boat: https://www.youtube.com/watch?v=dGaz0xKG060
Chris Nave, PhD: https://www.sas.upenn.edu/lps/graduate/mbds/contact/christopher-nave
Bobo Doll Effect: https://en.wikipedia.org/wiki/Bobo_doll_experiment
Robert Cialdini, PhD: https://en.wikipedia.org/wiki/Robert_Cialdini
Kiki and Bouba: https://en.wikipedia.org/wiki/Bouba/kiki_effect
Pollstar: https://www.pollstar.com/Musical Links
Ed Sheeran: https://en.wikipedia.org/wiki/Ed_Sheeran
Rolling Stones: https://en.wikipedia.org/wiki/The_Rolling_Stones
Fleetwood Mac: https://en.wikipedia.org/wiki/Fleetwood_Mac
Imagine that the two drawings below are called Kiki and Bouba in some alien language. If you had to guess which one was Kiki and which one was Bouba - without any other information, which one would be Kiki, and which one would be Bouba?
If you are like most people, the sharp angular shape (on the left) would be named Kiki while the curvier rounded shape (on the right) would be named Bouba.
This effect is called the Bouba/Kiki effect which highlights how we map sounds to visual shapes and was first observed by Wolfgang Kohler in the late 1920s and then refined in the early 2000s by Vilayanure Ramachandran and Edward Hubbard. In experiments, over 95% of respondents selected the curvy shape as Bouba and the jagged one as Kiki. The effect shows that words that have softer, rounded sounds (i.e., oo’s and ah’s) are associated with rounder shapes, while sounds that have more angular, sharp sounds (i.e., k’s and I’s) are associated with more pointed shapes.
While this effect focused on speech and visuals, my colleague and co-host of Behavioral Grooves, Tim Houlihan and I have started to use it as a way to describe how we think.
Some of us think with a “Kiki” like a brain. Others of us think with a “Bouba” like a brain.
While not perfect, it does help in understanding the differences in how our brains process, retain, and regurgitate information. For instance, a “Kiki brain” is precise and sharp and can remember specific names, dates, and titles. While a more “Bouba brain” retains information about the general concepts and impacts but is less precise and more holistic in the combination of ideas and thoughts.
So while Tim can typically recall the name of a behavioral science study, the year it was published, and the author(s) (very much a Kiki brain), Kurt can usually only recall the concept that the study explored, how that concept can be applied, and how it interacts with other behavioral science concepts (more of a Bouba brain).
Often times during the podcast, my Bouba mind will be at a loss for the name of a study or a particular researcher, however, Tim’s Kiki brain will have those names readily available. On the other side of the coin, Tim will be reciting a specific study and my Bouba brain will instantly go to the nuances of the application of how this works and implications for the people involved.
Of course, like most other ways of describing ourselves, this is not an either/or situation. I would argue that we all have aspects of Kiki thinking AND Bouba thinking depending on the topic, situation, and other factors (i.e., how much sleep we had the night before). And no brain is just Kiki or Bouba – we shift between the two on a regular basis. Like personalities, these descriptions are just the tendencies for the way we think. For instance, I’m not always at a loss for remembering a study name or researcher nor do I not understand the subtleties or connections from those studies that I do remember.
We fluctuate on a continuum and we often move easily between the thinking styles.
In general, my notion is that Kiki brains are more admired. Those are the people that I don’t like getting into debates with, because they will bring in facts and figures and names at lightning speed and I’m just trying to stay up and connect the dots. I need to be on my phone looking up references and facts, while they are seemingly pulling them out of the air. People with KikI brains come across as smarter and more informed – because they can recall these details whereas people with Bouba brains are left talking about the general proposition.
Kiki brains are not fumbling to remember people’s names, the exact figure for the organization’s budget or the year that the Challenger exploded.
At this point, there is no research that is on this or supports this crazy theory. However, by naming these types of thinking styles, I think we can better interact with each other and contribute to our work. The power of this is in helping us understand how we communicate with others and understanding how we process and remember information.Notes
Image: Monochrome version 1 June 2007 by Bendž Vectorized with Inkscape
Maurer, Pathman, and Modloch (2006), The shape of Boubas: sound-shape correspondences in toddlers and adults. Developmental Science.
Ramachandran, V.S. & Hubbard, E.M. (2001). "Synaesthesia: A window into perception, thought and language" (PDF). Journal of Consciousness Studies.
© 2019 Behavioral Grooves
Cristina Bicchieri, PhD is the S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics, a Professor of Philosophy and Psychology at the University of Pennsylvania, a Professor of Legal Studies at the Wharton School, the Head of the Behavioral Ethics Lab, the Director of the Philosophy, Politics, and Economics Program, and is the Faculty Director of the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania. She’s one busy woman! We met up with her at the NoBeC (Norms and Behavioral Change) conference that her program sponsored in the Kislak Center at UPenn.
Cristina’s program is in its 3rd year and hosts 75 students from 12 different countries. The unique program emphasizes practical applications of behavioral science and cross-disciplinary work. Students come from celebrity restaurants, tech businesses, NGOs, non-profits and global corporations and find the program engaging because of its diversity. If you’re interested, we encourage you to check it out – there are links in the episode notes for how to reach them.
We had some recording issues when we were talking to Christina. Some edits were made to accommodate our gaffs and we hope you won’t mind. And, because we recorded it on the sidelines of a conference, you might hear some background noise occasionally.
© 2019 Behavioral GroovesLinks
Cristina Bicchieri, PhD: https://philosophy.sas.upenn.edu/people/cristina-bicchieri
The Grammar of Society: https://www.cambridge.org/core/books/grammar-of-society/2B063E9C9621C2340DEFB2BE15B3AEA5
Master in a Behavioral Decision Science at UPenn: https://www.sas.upenn.edu/lps/graduate/mbds
Decision Theory: https://en.wikipedia.org/wiki/Decision_theory
Game Theory: https://en.wikipedia.org/wiki/Game_theory
Epistemic Foundations of Game Theory: https://plato.stanford.edu/entries/epistemic-game/
David Kreps, PhD: https://www.gsb.stanford.edu/faculty-research/faculty/david-m-kreps
Social Norms: https://plato.stanford.edu/entries/social-norms/
Conditional Preference: https://www.sas.upenn.edu/~cb36/files/2010_norm.pdf
Gates Foundation: https://www.gatesfoundation.org/
Reference Network: http://www.iit.comillas.edu/technology-offer/rnm
Soap Opera: https://en.wikipedia.org/wiki/Soap_opera
Well Told Story: https://www.welltoldstory.com/Musical Links
Giuseppe Verdi: https://www.youtube.com/watch?v=e3UAd3d8I6k
Wolfgang Mozart: https://www.biography.com/musician/wolfgang-mozart
Bruce Springsteen: https://brucespringsteen.net/
Fleetwood Mac: https://www.youtube.com/watch?v=kBYHwH1Vb-c
Kurt Nelson: firstname.lastname@example.org
Tim Houlihan: email@example.com
Kurt and Tim like to read about behavioral science and a variety of related fields. To help those interested in the subject, but unsure how to pick good books to either get started or advance their learning, our 2019 Top 10 Reading List should help. Our Top 10 list is really a Top 9, since both Kurt and Tim already had one of the books on both of their lists. But we also go beyond that list with some honorable mentions (that could have easily been swapped for some of our top choices), as well as a shortlist of fiction and poetry for your review.
We hope you enjoy this year’s list and encourage you to let us know your thoughts about it. Did we nail the top picks? Did we miss some? What’s on your reading list for 2020? Who do you think should be a guest on Behavioral Grooves in 2020? Let us know. We’d love to hear from you.
Do you need some Christmas or Birthday gifts? Or maybe you just want to treat yourself? Here are links to the books we mentioned in the episode!Kurt’s Best Non-Fiction Books
John Bargh, “Before You Know It" https://amzn.to/33PdYJR
Yuval Noah Harari, “Sapiens” https://amzn.to/34YWlZO
Michael Mauboussin, “Think Twice” https://amzn.to/2qtfS5y
Wendy Wood, “Good Habits, Bad Habits” https://amzn.to/2RlCjocTim’s Best Non-Fiction Books
Rory Sutherland, “Alchemy” https://amzn.to/2OUfG8J
Franz de Waal, “Mama’s Last Hug” https://amzn.to/2ORrEjg
Francesca Gino, “Rebel Talent” https://amzn.to/36alEIb
Roger Dooley, “Friction” (on Kurt’s AND Tim’s lists) https://amzn.to/2r86Gnx
Alan B. Krueger, “Rockonomics” https://amzn.to/38bMQYUHonorable Mentions
Honorable mentions for really great books that you should be aware of. Virtually any of these could have made our Top 10 list.
Nir Eyal, “Indistractable" https://amzn.to/368qiX8
Liliana Mason, “Uncivil Agreement” https://amzn.to/2RtIA1j
Tali Sharot, “The Influential Mind” https://amzn.to/33S8wpN
And since we have had great guests with great books in 2019 (we love them and their work), we want to refer you to these authors and titles:
Brian Ahearn, “Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical” https://amzn.to/38bc8q8
Ori Brafman, “The Spider and the Starfish" https://amzn.to/2OUdLAQ
Liz Fosslein, “No Hard Feelings” https://amzn.to/2LpVR6S
Stephen Martin & Joseph Marks, “Messengers” https://amzn.to/2PfKU99
Amit Sood, “Guide to Stress-Free Living” https://marketplace.mayoclinic.com/shop/healthy-lifestyle/book/mayo-clinic-guide-to-stress-free-living_294600Tim’s Non-Fiction List
We didn’t speak to these on the podcast, because we were most interested in addressing behavioral science books. However, Tim is also an avid reader of fiction and poetry. Tim wanted to mention some books he’s read (or re-read) this year that were particularly rewarding.
Madeline Miller, “Circe” http://madelinemiller.com/circe/
John Updike, “Rabbit is Rich” https://www.penguinrandomhouse.com/books/181928/rabbit-is-rich-by-john-updike/
David Whyte, “Everything is Waiting for You” https://www.davidwhyte.com/english-poetry
© 2019 Behavioral Grooves. Note that we may receive commissions when you click our links and make purchases. However, this does not impact our suggestions, thoughts or ideas. All recommendations are made by Kurt and Tim based on what they believe.
This is Behavioral Grooves’ 100th episode!
Who would have thought when we started out two years ago without a clue about HOW to produce and publish a podcast that we’d reach this milestone? Our first podcast recording began with a very willing Dr. James Heyman, a computer with some recording software, and a dinky little microphone before a meetup we were doing that night. But the conversation was terrific, and we launched it with excitement. Today, we are more thoughtful, have better equipment, and continue to have great guests.
For our 100th Episode, we traveled to Philadelphia to host Annie Duke, Jeff Kreisler and Dr. Michael Hallsworth in front of a live audience at the Pennsylvania Academy of the Fine Arts. A little about each of them…
This episode covers decision making in an uncertain world with these three renowned experts. We talk about biases and hacks to deal with those biases. And we dove into the role that context plays in our decision making.
After the live event, Kurt and Tim groove on some of the highlights of the discussion. Following that, Tim shares a recap in the Bonus Track portion of the episode.Guests
Michael Hallsworth, PhD is the Managing Director of the Behavioural Insights Team in North America, based in Brooklyn, New York. He has also worked on health and taxes in the Cabinet Office of the UK government and has authored behavior change frameworks including MINDSPACE and EAST.
Annie Duke is the author of Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts, which quickly became a national bestseller. At one point in her career, she was a professional card player, where she won millions in tournament poker. And she is the co-founder of The Alliance for Decision Education, a non-profit whose mission is to improve lives by empowering students through decision skills education.
Jeff Kreisler is a Princeton-educated lawyer who became a comedian, then an author, and then a total advocate for behavioral science. With his co-author, Dan Ariely, they wrote Dollars and Sense: How We Misthink Money and How to Spend it Smarter.Sponsors and Recognition
It is important to note our sponsors. Podbean, who has been hosting us since the very first episode, supported our endeavor and helped us live stream our event to listeners all over the world.
We are very grateful to PeopleScience, an organization that supports the application of behavioral sciences with special emphasis on the world of rewards and recognition. PeopleScience is a terrific resource for job postings and original authorship. And, most importantly, PeopleScience is doing something that we love: they are bringing more science to the world of work.
Special thanks go to a few of our peeps, too. Ben Granlund and Raya Parks helped us prepare for and execute the event. Chris Nave and Eugen Dimant at UPenn sent their masters students to the hall after a very long day of lectures. And Trey Altemose managed all of the people and technical issues as our stage manager. Your best friend at any live event is your stage manager and Trey guided us at every turn.
© 2019 Behavioral GroovesLinks
Annie Duke: https://www.annieduke.com/
Jeff Kreisler: http://jeffkreisler.com/
Michael Hallsworth, PhD: https://www.bi.team/people/dr-michael-hallsworth/
100-Year-Old Scotch: http://www.oldest.org/food/scotch/
Overconfidence bias: https://en.wikipedia.org/wiki/Overconfidence_effect
Imposter Syndrome: https://en.wikipedia.org/wiki/Impostor_syndrome
Motivated Reasoning: https://en.wikipedia.org/wiki/Motivated_reasoning
Blind Spot Bias (The Bias Bias): https://en.wikipedia.org/wiki/Bias_blind_spot
Illusion of Control: https://en.wikipedia.org/wiki/Illusion_of_control
Human Operating Systems: https://www.youtube.com/watch?v=40QCCMVZDO8
Choice Architecture: https://en.wikipedia.org/wiki/Choice_architecture
Backfire Effect: https://rationalwiki.org/wiki/Backfire_effect
Chris Nave, PhD: https://www.sas.upenn.edu/lps/graduate/mbds/contact/christopher-nave
Eugen Dimant, PhD: https://www.sas.upenn.edu/lps/graduate/mbds/faculty/eugen-dimant
Cristina Bicchieri, PhD: https://en.wikipedia.org/wiki/Cristina_Bicchieri
Jim Guszcza, PhD: https://www2.deloitte.com/us/en/profiles/jguszcza.html
Alex Imas, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/alex-imas.html
Koen Smets: https://www.linkedin.com/in/koensmets/
Motown Records: https://en.wikipedia.org/wiki/Motown
Soul Train: https://en.wikipedia.org/wiki/Soul_TrainMusical Links:
The Five Stairsteps, “Ooh, Child, Things Are Gonna Get Easier”: https://www.youtube.com/watch?v=_DHRGrIqmb0
Big Thief: https://bigthief.net/
Bon Iver: https://boniver.org/
Joni Mitchell: https://en.wikipedia.org/wiki/Joni_Mitchell
Queen, “Bohemian Rhapsody”: https://www.youtube.com/watch?v=vsl3gBVO2k4
Violent Femmes: https://en.wikipedia.org/wiki/Violent_Femmes
White Stripes: https://en.wikipedia.org/wiki/The_White_Stripes
Cake, “I Will Survive”: https://www.youtube.com/watch?v=7KJjVMqNIgA
Gloria Gaynor, “I Will Survive”: https://www.youtube.com/watch?v=_OaEnA4diCI
Eagles, “Hotel California”: https://en.wikipedia.org/wiki/Hotel_California
Berry Gordy: https://en.wikipedia.org/wiki/Berry_Gordy
O’Jays, “Love Train”: https://www.youtube.com/watch?v=Sv0f4hd3UHo
Masonboro Sound, “Love Train”: https://www.youtube.com/watch?v=tjMthJZT3rA
Hall & Oats: https://en.wikipedia.org/wiki/Hall_%26_Oates
Katy Milkman is no ordinary behavioral scientist. She’s a Professor of Operations, Information and Decisions at Wharton and has a secondary faculty appointment in the University of Pennsylvania’s Medical School in the Department of Medical Ethics and Health Policy. She’s Co-Director, with Angela Duckworth, at the non-profit Behavior Change for Good Initiative. She’s the host of one of our favorite podcasts, called Choiceology, she is in the middle of writing a book, and she’s a Mom and Partner all at the same time.
We are grateful to her for taking time to record a conversation with us about her work on temptation bundling, the sorts of projects she’s getting at the Behavior Change for Good organization, and a few tidbits about what her book, coming out in 2021, will have in store for the readers.
Most importantly, Katy shared three important pieces of wisdom about behavior change during our conversation: 1. Behavior change is hard – cut yourself some slack. 2. We humans are not built to do the right thing all the time. 3. Just keep trying.
Stay tuned for our BONUS TRACK at the end where we review key takeaways and offer up a Groove idea for the week!
(C) 2019 Behavioral GroovesLinks
Katy Milkman, PhD: http://www.katherinemilkman.com/
Katy Milkman – Twitter: @katy_milkman
Behavior Change for Good: https://bcfg.wharton.upenn.edu/
Choiceology podcast: https://www.schwab.com/resource-center/insights/podcast
Temptation Bundling: https://mayooshin.com/temptation-bundling/
Charles Duhigg: https://charlesduhigg.com/
BJ Fogg Maui Habit: https://www.youtube.com/watch?v=2L1R7OtJhWs
Robert Cialdini, PhD: https://www.robertcialdinibf.com/
Francesca Gino, PhD: https://francescagino.com/
Angela Duckworth, PhD: https://angeladuckworth.com/
Kurt Nelson: firstname.lastname@example.org
Tim Houlihan: email@example.comMusical Links
Michael Jackson: https://en.wikipedia.org/wiki/Michael_Jackson
Taylor Swift: https://en.wikipedia.org/wiki/Taylor_Swift
Chris Nave, PhD is the Associate Director of the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania. We caught up with Chris at the NoBeC conference (Norms and Behavioral Change Conference) at UPenn. NoBeC brought together some of the brightest researchers in the field and we got to attend!
The Master of Behavioral and Decision Sciences program is in its 3rd year with 75 students from 12 countries. The students come from jobs in restaurants, fire stations, small businesses, and global corporations and they intend to leave UPenn with an understanding of what it means to be a behavioral scientist, but not actually BE one.
We met Chris through our friend, Jeff Kreisler, and we instantly connected as members of the same tribe. But it was even cooler when Chris invited us to attend the conference and to record conversations with some of the researchers.
This episode is the cornerstone of the series we recorded at the University of Pennsylvania and we are excited to share an over of the master’s program from Chris Nave.Links
Chris Nave: firstname.lastname@example.org
UPenn Masters of Behavioral Change Program: https://www.sas.upenn.edu/lps/graduate/mbds/contact
Piyush Tantia: https://www.linkedin.com/in/piyush-tantia-4727b74/Musical Links
Baby Shark: https://www.youtube.com/watch?v=KrplOhMSoDU
Red Hot Chili Peppers “Dark Necessity”: https://www.youtube.com/watch?v=fWioV5tO1lk
Miley Cyrus “Party in the USA”: https://www.youtube.com/watch?v=M11SvDtPBhA
Vivaldi “Four Seasons”: https://www.youtube.com/watch?v=YnDLlajMxyo
Chris Brown is in human risk management and practice is set in backcountry snow. He grew up outside of Philadelphia and after graduating with a degree in Urban Design/Architecture, he moved to Utah to pursue certification with the AMGA (American Mountain Guides Association) in avalanche training.
Chris works as a ski guide and avalanche/snow science professional, but his real job is helping skiers overcome their biases. He incorporates the work of Kahneman and Tversky, Richard Thaler and other great researchers into his classes and we found his intentionality in decision making noteworthy.
We had a great conversation with Chris and we also want to express our gratitude to friend and colleague, Ben Granlund, for connecting us with Chris. Ben attended one of Chris’ classes and found it so engaging that he referred us to Chris. Ben was also delighted that Chris relies heavily on behavioral science and reminds us that the biggest threat to your life in avalanche country is your own decision making.
After our recording stopped, we discussed Guide Services for training. If you are interested, check out AMGA (amga.com) and the American Avalanche Association: https://www.americanavalancheassociation.org/Links
Chris Brown Email: email@example.com
Chris Brown Instagram: https://www.instagram.com/cbskiclimb/
Ian McCammon: https://www.youtube.com/watch?v=xKeoF53syKw
Phil Tetlock “Super Forecasters”: https://www.youtube.com/watch?v=rV5Gicb66WA
Familiarity Bias: https://en.wikipedia.org/wiki/Familiarity_heuristic
Expert Halo: https://en.wikipedia.org/wiki/Halo_effect
System 1 / System 2: https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow
Bayesian Decision Making: https://wiki.lesswrong.com/wiki/Bayesian_decision_theory
Laurence Gonzales “Deep Survival”: https://www.youtube.com/watch?v=QTyfvOrEm1w
Wicked Learning Environments: https://pdfs.semanticscholar.org/5c5d/33b858eaf38f6a14b3f042202f1f44e04326.pdf
Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman
The Tao of Wu: https://en.wikipedia.org/wiki/The_Tao_of_Wu
Kurt Nelson: @motivationguru
Tim Houlihan: @THoulihanMusical Links
Classical Music: https://en.wikipedia.org/wiki/Classical_music
Death Metal: https://en.wikipedia.org/wiki/Death_metal
Steel Pulse: https://steelpulse.com/
Wu Tang Clan: https://www.youtube.com/watch?v=PBwAxmrE194
John Coltrane: https://www.youtube.com/watch?v=EH3mb3oXCpw
Marcus Miller: https://www.youtube.com/watch?v=1kCi-SsYD5s
Stanley Clarke: https://www.youtube.com/watch?v=mcuigwtdzS4
Bela Fleck: https://www.youtube.com/watch?v=WWIfFIEeZjw
Victor Wooten: https://www.youtube.com/watch?v=EzL4BkqmzDQ
Herbie Hancock: https://www.youtube.com/watch?v=GHhD4PD75zY
Sometimes things just go better in twos and that was the case regarding our guests for this episode. Zarak Kahn is the Behavioral Innovation Director at Maritz and Erik Johnson is an independent Behavioral Science Consultant. They are the co-hosts of Action Design Radio and board members at Action Design Network. Kurt and Tim have known them as coaches and colleagues and wanted to talk to them about all of that.
We discussed how the application of behavioral science continues to grow in both the corporate and policy words. Today, there are more jobs, more workshops, more bachelor's programs, more masters programs, more PhD programs, more meetups and more bootcamps than ever before. We expressed our collective desires to make behavioral science so easy to do it will be ingrained into every job from UX to Marketing to HR, and how we’d like to see people applying a behavioral lens in all of their decision-making.
In our grooving session, Kurt and Tim emphasized the importance of expanding the community of people applying behavioral science and we are grateful to share the mantle with very bright and fine folk like Erik and Zarak.Links
Erik Johnson Twitter: https://twitter.com/erikleejohnson
Erik Johnson LinkedIn: https://www.linkedin.com/in/erikleejohnson/
Erik Johnson Website: erikj.net
Zarak Kahn LinkedIn: https://www.linkedin.com/in/khanzarak/
Action Design Network: http://www.action-design.org/
Action Design Radio (podcast): https://actiondesignradio.libsyn.com/
Robert Cialdini: https://en.wikipedia.org/wiki/Robert_Cialdini
Dan Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman
Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler
Cass Sunstein: https://en.wikipedia.org/wiki/Cass_SunsteinMusical Links
Local Natives: https://en.wikipedia.org/wiki/Local_Natives
Lana Del Rey: https://lanadelrey.com/
Carley Rae Jepson: https://www.youtube.com/watch?v=fWNaR-rxAic
Wye Oak “The Louder I Call the Faster it Runs”: https://www.youtube.com/watch?v=kO7ffikJOE4
Sylvan Esso: http://www.sylvanesso.com/
Sharon Van Etten: https://www.youtube.com/watch?v=j7sTHoeH0eA
Gillian Welch: https://www.youtube.com/watch?v=sJ_nWPxrzmE
M Ward: https://mwardmusic.com/
The National: https://www.youtube.com/watch?v=yIWmRbHDhGw
Victoria Shaffer is a researcher and professor at the University of Missouri. Victoria focuses on applying decision psychology and behavioral economics to medical decision making. In particular, she is researching judgment and decision making and how they impact the design of patient decision support tools.
Tim and Victoria met working on a field research project with Dan Ariely, PhD because of her work on non-monetary rewards with Scott Jeffrey, PhD. She was pushing back on common sense preferences, such as money is the best motivator, just as she is today with her work in the medical field.
Our conversation with Victoria began on familiar ground: the preference for cash as a reward and how it’s actually less effective than non-monetary rewards in incentive schemes. But we soon turned to the very personal journey of how she and her mother dealt with decisions surrounding her father’s diagnosis with cancer. Her personal journey became the foundation for important research to help patients, their loved ones and the caregivers communicate more effectively through stories.
It’s a fascinating discussion and we hope you enjoy it.Links
Victoria Shaffer: https://psychology.missouri.edu/people/shaffer
Shelly Taylor on Biases and Mental Health: http://humancond.org/_media/papers/taylor_brown_88_illusion_and_well_being.pdf
Hal Arkes: https://psychology.osu.edu/people/arkes.1
Decision Support Tools: https://www.healthit.gov/topic/safety/clinical-decision-support
“Being Mortal” by Atul Gawande: http://atulgawande.com/book/being-mortal/
MD Anderson Cancer Center: https://www.mdanderson.org/
Advance Directives: https://www.nia.nih.gov/health/advance-care-planning-healthcare-directives
Palliative Care: https://getpalliativecare.org/whatis/
Peter Ubel – Duke: https://www.fuqua.duke.edu/faculty/peter-ubel
Affective Forecasting Errors: https://en.wikipedia.org/wiki/Affective_forecasting
Columbia Records: https://en.wikipedia.org/wiki/Columbia_Records
Kurt Nelson, PhD: https://www.linkedin.com/in/kurtwnelson/
Tim Houlihan: https://www.linkedin.com/in/tim-houlihan-b-e/Music
Van Halen: https://www.youtube.com/watch?v=9X6e7uctAww
Black Sabbath: https://www.youtube.com/watch?v=5s7_WbiR79E
Ozzy Osbourne: https://www.youtube.com/watch?v=wtHEN518VCM
Depeche Mode: https://www.youtube.com/watch?v=diT3FvDHMyo
Crosby, Stills, Nash & Young: https://www.youtube.com/watch?v=UQ9NaqjeDGU
James Taylor: https://www.youtube.com/watch?v=sWGK_fWKb4U