Episodes
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It has gotten harder than ever to grow your career or business organically. Dropping your desperate messages onto social media is like a loud fart at a bad party, noticed but annoying.
Are you ready to cut through the stinky cloud of frustration and take a different approach to growth? Would you like to see how YOU can build an audience that will adore you and delight in your content?
In this episode of Creativity Excitement Emotion, David engages in a conversation with longtime friend, collaborator, and entrepreneur Amos Bracewell, who shares his new, amazing program to help you grow your audience and business organically.
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Sponsors:
Catapult: If you’re ready to build a community of rabid fans who will happily hire you and buy everything you have to offer, this program is for you! Use the code “Creativity Excitement Emotion” to let Amos know I sent you his way, and he’ll give you a 10% DISCOUNT!
Highlights:
00:17 – A delicious meal in Pemberton
01:15 – Amos’ new program
04:23 – What have Amos’ students been able to accomplish?
09:36 – Amos’ next goal and the “secret sauce” to building a Facebook group
12:26 – Can the Catapult program work for any niche?
15:25 – Are there any other monetization opportunities?
17:33 – Are there different tiers to the Catapult program?
18:32 – Reach, Relationship, and Riches
21:41 – What makes Catapult the right opportunity?
23:26 – Closing thoughts
Summary:
Digital marketing is an ever-changing landscape, and it has gotten harder than ever to attract, engage, and retain an audience on content alone. This has forced many artists and entrepreneurs to turn to advertising as the solution. The only problem is… Advertising has risen in cost, it’s more competitive than ever, and without the help of an expert, creating effective ads can be a crapshoot.
In this episode of Creativity Excitement Emotion, David and Amos discuss the solution.
A Delicious Hamburger
David and Amos briefly bond over their love of food. Amos recently had an incredible burger and fries combo in Pemberton, BC, just north of Whistler, and he says he would recommend the place to anyone.
Amos’ New Program
David shares that for as long as he’s known him, Amos has been great at building communities – especially Facebook groups. Amos recently turned his knack for growing Facebook groups into a program called Catapult.
Amos began building his Facebook group, ENTV Today, in January 2023. In one year, he grew the group from 0 to 5,200 members. By month 11, he’d started to clue in that his group was growing faster than most others out there.
He suggests that growing your Facebook group by 50 to 100 members per week is a good pace. But he noticed that his group was growing by 400, 500, and even 600 members per week, completely organically!
That’s when he decided that he should begin showing others how it is that he was able to accomplish what he accomplished.
One of the keys to creating ongoing engagement, says Amos, is bringing people into your house. If all you’re doing is blasting your message into the void of social media, it’s going to be difficult to get noticed and create a connection with your audience. But if you bring them into your Facebook group, you’re better positioned to interact and connect with your audience continually. This also enhances income opportunities.
His first Catapult student started building their Facebook group on February 19. Most of his students are growing by 200 to 300 members per week.
Amos has found that roughly 1 to 3% of your group members will become your clients. That means if you have 100 members joining per week, you can expect to land one to three new clients per week.
Since his students are growing at 200 to 300 new members weekly, they are landing two to six clients per week. If you have four to 24 clients coming in per week, your sales and marketing challenges should be solved, would you agree? -
Would you like to spend more of your time doing what you love to do? Would you like to be able to pick and choose the projects you want to work on? Are you thinking about becoming a digital nomad?
In this episode of Creativity Excitement Emotion, David interviews Evan Price, who shares the steps he took to create his freedom lifestyle.
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Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
Highlights:
00:17 – Returning guest, Evan Price
00:31 – How do you package your creative skills to create a viable business?
03:08 – Streamlining you and your customer’s focus
09:26 – The value of being unfocused for a time
10:19 – Improving your product vs. improving your marketing
13:48 – Napoleon Hill’s Think and Grow Rich
15:11 – How do you identify your ideal customer?
17:40 – Evan’s best tips for building a team
20:24 – Content creation and giving away the keys to the kingdom
24:04 – Building trust with people
26:15 – The importance of networking
29:12 – What’s the right time to scale your business?
33:23 – How did Evan decide to take the leap of faith?
38:59 – What is it like to live nomadically?
45:39 – How much money do you need to live a freedom lifestyle?
51:12 – Closing thoughts
Summary:
The very idea of trying to create a freedom lifestyle can sometimes appear an uphill battle. You’ve got to get your finances in order. You’ll probably need a passport. On top of that, you’ve got to plan the logistics of where you’ll be going and when, where to stay, whether to bring your car with you and more.
In this episode of Creativity Excitement Emotion, David and Evan break down and simplify the process of becoming a digital nomad.
Bundle Up Your Expertise and Sell it
Evan emphasizes the value of the DLB (Do Less Better) offer model. Nowadays, many businesses are a little bloated – they offer dozens if not hundreds of products and services, and this scatters the focus of the business owner as well as the prospects and customers who might otherwise be interested in buying.
Evan suggests that you should find something you can do that no one else can. The more specific, the better. This allows you to create what Evan calls a “luxury” offer, something that can be sold for thousands of dollars rather than pennies. Evan says this is how he streamlined his business.
David offers that minimizing and optimizing seems to be the direction things are going in now. As opposed to having dozens of websites and products, marketers are creating central portals and leading prospects on different journeys depending on their interests.
David also shares an example from his life, stating that when he had one or two books, his customers knew what to buy and were happy. But as his catalog increased, his customers became paralyzed and bought fewer books. Which explains why he’s only promoting his latest book on his website.
Spreading Yourself Thin
Evan shares that it’s easy to spread yourself thin. When you’re young, and you’re not sure what you want to focus on, you feel like you could take on the world and try your hand at dozens if not hundreds of different things.
At the time, Evan was learning how to use Facebook ads, managing acts, booking tours, and more. But he noticed that none of the things he was working on were reaching the tipping point of success.
If you keep on that path, says Evan, you will eventually reach a point of burnout. So, he stopped doing what he was doing, made an assessment of his strengths and weaknesses, and bundled up his expertise to streamline his business.
David admits to having too many things to fulfill in recent years, including Members Only Audios, which he quickly realized was akin to running two podcasts at the same time. He would often think to himself, “I’m a superhero, and I can do it!” But he would either end up disappointing himself or his pr... -
Missing episodes?
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Do you struggle with confrontation? How does it make you feel? Does it hold you back from expressing yourself?
In this episode of Creativity Excitement Emotion, David shares about the challenges he’s experienced in confronting others.
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Sponsors:
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Highlights:
00:17 – Labels
01:17 – Sensitive-intuitive
02:16 – Avoiding confrontation
06:11 – You need to speak up
Transcript:
I'm not a very confrontational person and I have a feeling it's one of those things that has held me back in my life.
My friend Maveen Kaura always said, “Don't give yourself labels.” You might've heard a little bit of that kind of conversation on Using Your Power.
And I agree with him. I never labeled myself as something permanent. We’re not all fixed. We're all changing. The only reason a label would stick is if you’re telling the story over and over.
Even as I say that I think I'm kind of realizing the insanity a little bit in what I'm saying, which is helping. I'm trying to identify or distinguish something in the way that I've been so that I can be freer. And I think that's what today's conversation is about.
Why I’m sharing this with you, is because of what I understand about being a sensitive-intuitive… I'm not saying that description fits me to a T or exactly. All I'm saying is there was a period in my life where that was something that I needed to hear and it helped me heal in a very difficult situation where I was feeling very depressed and I don't use that word casually at all.
It was the summer of 2014, and my prayers were hitting the ceiling, and I didn't feel like living anymore. So, I was in that state and that's when I discovered “sensitive intuitive,” what that meant, and that made a difference for me. So that's where the identification originally comes from.
Like I said, it doesn't have to be set in stone and it doesn't even have to be permanent. It's just something that helped me through a period of my life.
But what I know about being sensitive-intuitive is we have trouble with confrontation. There is something physical that happens. When the need for confrontation arises, usually it's in our gut. We feel pain when there's something that needs to be said to another person.
Now, throughout my life and my personal development journey, I have gained a lot of ground in terms of self-expression. I'm more self-expressed than I've ever been.
But if there's a part of me or there's an aspect of myself that has held me back from being everything, I think I'm capable of being, and from being totally and completely free, it's probably this – confrontation.
Now, when you hear “confrontation” you might immediately think to yourself, “Okay, so like yelling and shouting matches and that types of scenarios.”
And yes, that can apply, but it can be something as insignificant as “There's something I need to tell someone,” but knowing that you have to go and tell them makes you feel nervous.
So, that's the physical reaction that I'm talking about. It’s not just some minor butterflies in your stomach. You feel pain. That's the kind of physical reaction that I'm talking about.
So, are there situations where I've stepped through pain, the butterflies, the fear to tell people things? Absolutely. That's a deviation from the norm. That's a deviation from how I've described myself. That’s why I say, “Labels are a moving target.”
So, at times, I have been able to be fully self-expressed in these scenarios, but there've been scenarios where I also wasn't able to express myself in the way that I needed to.
I have tended to get away from those scenarios as quickly as possible. And there are situations where maybe I wasn't fearing for my life, but a little bit. At least fearing for my possessions and my finances because of the people I met who are sociopaths, psychopaths, -
We interrupt this regularly scheduled program to bring you an important update. There are several great announcements in this episode, and you won’t want to miss out!
In this episode of Creativity Excitement Emotion, David shares essential updates concerning his business as well as the podcast.
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Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
Highlights:
00:17 – Podcast update
01:17 – David’s grandfather passed away
02:18 – How DavidAndrewWiebe.com is transforming
03:54 – The launch of MusicHackers.org
06:23 – The launch of Better Ways to Survive
07:28 – The future of the Creativity Excitement Emotion podcast
08:29 – Closing thoughts
Transcript:
Welcome to Creativity Excitement Emotion.
I know this is one of the few times I’ve even given an intro like that, and there is a reason for it.
I began recording episodes for Creativity Excitement Emotion in July 2024, so aside from the interview with Jody in episode 9, as well as episode 30, in which I talked about why I deleted Music Entrepreneur HQ, you’ve been hearing episodes I recorded months ago
The last few episodes, specifically, were captured around October of last year.
But today’s episode is more current, meaning I’m capturing it at the end of March 2024, to give you a timely update.
And I know it’s April 1, but I’m letting you know at the outset that what’s covered in this episode is not an April Fool’s joke – we truly are moving forward with the things talked about here.
Either way, there is much to talk about today, so let’s go item by item.
The Passing of David’s Grandfather
Last weekend, I got the news that my grandfather had passed away.
So, I decided to honor him with a week of silence – you may have noticed that I didn’t post any new podcast episodes last week.
I know that may sound kind of convenient, but they say everyone mourns differently, and the main way it’s been showing up for me is exhaustion, so I’ve been resting a lot and taking things slow.
There has been no reason to overexert myself, and in fact, I’ve kind of been enjoying more of a relaxed pace lately. I’m discovering more and more that I don’t need dozens of projects in my life to sustain or fulfill me.
Anyway, I plan to honor my grandfather in the written word, and I’m going to write something for the man who never taught me anything but showed me several things, like how to fish, how to drive a lawn tractor, or how to drive a truck.
And yes, I will be sharing that piece publicly, so keep an eye open for it on DavidAndrewWiebe.com.
DavidAndrewWiebe.com’s New Look and New Focus
Speaking of DavidAndrewWiebe.com, I needed to make some decisions concerning how I wanted to continue to build my brand.
There were a couple of big considerations, with the first being that I hadn’t brought the styling of the website fully up to date. I got some great photos done in February, and I hadn’t gotten around to using them across the entire website yet.
So, it was time to get on top of that.
We also chose the specific fonts and colors I’m to be using on the website.
If you go to the website now, while it’s still somewhat of a work in progress, you’ll find that we’ve largely implemented the new style.
The second consideration was deciding on a specific direction for my site.
It was far too general to appeal to anyone, and that put me in a position of having to work for attention and business instead of attracting and earning it.
So, I now have a very simple sentence explaining exactly the purpose the site serves:
Here I document my journey of music, starting businesses, and personal growth.
It took some time to land on that one, but that’s almost exactly what the site already is, so I’m very happy we were able to condense it into that.
Additionally, I’ve warned in the past, -
Thanks to the proliferation of social media and smartphones, attention- and approval-seeking behaviors are at an all-time high.
In this episode of Creativity Excitement Emotion, David explains the pros and cons of being an approval seeker.
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Sponsors:
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Highlights:
00:17 – Can you do life without constantly having to be validated?
00:55 – Getting the results you’re looking for
01:58 – Getting results for yourself first
02:12 – It’s not just about being independent
03:08 – What lengths are you willing to go to?
04:03 – Short-sightedness is a problem
04:36 – Approval seeking is beneficial to those who are willing and able to do it
05:04 – Not everyone is going to like you
06:19 – The upsides and downsides of being an approval seeker
07:27 – Know thyself
Transcript:
I don't think I'm much of an approval seeker. There's something that came up in my reflections and I think that's the ideal… if you can be independent… and don't get me wrong, it's always nice to get compliments. It's always nice to get praise. And I think we're all deserving of it to greater or lesser degrees, and we all need it as well.
But if you can be as independent as possible and not have to run on compliments or praise as fuel to do life, I think that's the ideal. You’ve got to take care of yourself first before you worry about taking care of anybody else.
If you're doing things in life, it doesn't matter what area, relationships, business, music, or anything else that you might be taking on. If you're not getting the results that you're looking for, it means that some aspect of what you're doing is not working, right?
I can tangibly see, since February [2023], when I started working out again, that I am getting results. I am looking trimmer, fitter, more in shape, gaining muscle, and losing fat. So, there's proof right there that it's working. If someone wanted to get the results that I'm getting right now, there would be good reason to listen to me.
If I wasn't getting those types of results, and I was merely advising people from my armchair, that's a whole other situation.
So, we want to be mindful of where results are showing up before we worry about trying to advise others on the direction that they should go in. First look at whether our method is working at all, in any capacity.
I'm not talking merely about being independent, though. I think culturally speaking, North America has a lot to learn from a country like Japan.
People often come back to me and say, “Everything has its pros and cons,” and yeah, that is true. Japan has some odd bits of culture that can be a little bit hard to understand or process. You could get thrown in jail for rather bizarre reasons, but I think every country has that. If you start looking into the law, like, there's almost no country that doesn't have some bizarre rules that could get you into trouble.
So, I think there's something to be learned about community culture. It's something that Japan does so well, and I'm sure it happens in other countries, too. I just haven't seen it.
So, I’m not just talking about being independent, although that is important. I think with approval seeking, it's almost your tolerance for what lengths are you willing to go to, to get people's attention. It's exactly what we're seeing with influencer culture. It's exactly what we're seeing with creator culture.
People are running around in tiny little bikinis, or if you're an OnlyFans model, then naked. There's ASMR, there's video games, there's all this stuff…
Look, some people genuinely love what they do and are good at it. I'm not going to take that away from them. But you will also find some people do this just because they think it will get them a lifestyle. In some cases, it does.
You can get advertising money. -
What are you putting up with? Health challenges? Financial problems? Relationship issues?
The fact that you’re putting up with anything goes to show how resilient you truly are. But are you wasting your precious resiliency on people and things that don’t matter?
In this episode of Creativity Excitement Emotion, David why it’s important to be willing to change.
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Highlights:
00:17 – People are better at coping and dealing with things than they realize
01:30 – You are more resilient than you realize
01:52 – You can’t change anything you’re willing to put up with
02:34 – What are you putting up with?
03:09 – Make a new commitment
03:45 – What have you been tolerating?
Transcript:
The human ability to cope and put up with things is a marvel. It's incredible. I think almost everyone is better at coping and putting up with things than they even realize.
Like, “We have a noisy upstairs neighbor and they're always partying on Thursday and Friday. But now that we know, we can plan around that and it's no big deal.”
No big deal. Really? And it could even be an injury. It's like, “Yeah, I damaged my foot about a month ago and just letting it heal on its own, not going to see the doctor.”
Just think of all the situations, right? “Yeah, I gained 500 pounds and it’s fine. I'm just going to continue eating and enjoying myself and no big deal.”
And that's not a judgment on anyone. I think we all do this to greater or lesser degrees.
“My financial situation is out of control, and I've been going into debt for 24 months. I haven't been able to pay my credit card bills except for minimum payments.” People just don't understand how bad of a situation that is, because they haven't investigated it.
“I put up with it, it's a fact of life, no big deal.”
So, understand that your ability to cope with change and put up with things is far greater than you realize. You may fear change, and many people do, but at the same time, you are so strong, and you are so good at putting up with it. What is most likely to happen is the event will happen and you'll figure out a way to put up with it or work around it.
Your ability to cope with change and put up with things is far greater than you realize.Click To Tweet
Here's the point. We can't change anything that we're willing to put up with. If it's like, “Yeah, it's okay. No big deal. I'll figure it out.” If it's like that, then we can't go and make a difference in that area in any significant way.
And usually, that's where we want the biggest breakthrough. And we're sitting there going, “Yeah, credit card bills, no big deal.” And they've got like three credit cards, each maxed to the hilt. And they're barely making minimum payments. You're in a much, much worse situation than you even realize right now.
And there are some actions to take. There are some things to do.
So, where are you putting up with things? If you're putting up with them, it means that you're not willing to do anything about them.
You must change that to something else. You must change the context. You’ve got to say, “I'm not willing to put up with this anymore. I'm going to get into action. I'm going to do something about this. I'm going to start working out tomorrow,” or “I'm going to start looking at my finances every single day and start cutting expenses that I no longer need.”
Or, “I'm going to start seeing a doctor or a naturopath or someone who can help me with my health.”
These areas where we're putting up with things are an invitation to make a new commitment, make a new decision, try something else, try something out of the ordinary.
People get easily stuck in their ways, not recognizing that they have. a near-limitless set of options in front of them. Maybe it's not infinite, -
Sometimes there is no logic to the way people treat you. You could pay less for better service. You could pay more for lesser service. And what you end up with isn’t always predictable going in.
In this episode of Creativity Excitement Emotion, David elaborates on the rental drama that recently unfolded in his life.
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Highlights:
00:17 – Being treated worse for more money
01:34 – Blood, sweat, and tears
02:17 – All feelings, no logic
03:10 – Paying back kindness with cruelty
Transcript:
Something that occurred to me about my ridiculous rental situation... I realized that I was staying in Abbotsford for about two years, paying, I think it was $800 or $900 a month. It certainly wasn't a whole lot more than that.
And I was treated way better there than paying $1,350 at a friend's house in Vancouver. Like, how does this even add up? Simple math says I should be treated just as well, if not better. And yet, on some level, I think there's miscommunication, or communication that needs to happen that's not happening.
“We need you to be out of here in two weeks.” Now, we have no formal written agreement. So, it's not a situation where I can go back to them and be like, “Yeah, two weeks is not enough.” I've pleaded my case already. I've already made my case.
I said, “Even if I happen to find a place tomorrow and send in my application, and I'm approved, it's very unlikely that I'll be able to move in after two weeks,” and I was met with a dead stare.
So, that kind of tells me everything. They're clueless. They have no idea what's going on. Maybe they think I'm lucky, for being able to move from place to place.
Yeah, lucky, sure. You try working your ass off for 10 years or longer to get to this point and build something from nothing. Something that you must put your blood, sweat, tears, and effort into every single day to build.
All I can say is “Good luck with that.” Because most people don't do it. Honestly, all I can think is they just want to be more buddy-buddy with me or something. They're expecting way more communication than I'm giving.
Even though they could just as easily, come down, knock on my door, and say “Hi.” See what's going on and ask about my life, which they don't do.
So, at the end of the day, it just seems to me it's all about feelings. It has nothing to do with logic.
Like, if someone was paying me $1,350 per month, and they were living in my basement, and they were quiet and clean, Sure, maybe I'd worry a little bit and check up on them every once in a while and see if they're okay. But aside from that, I would let them be. I would let them live their life.
I wouldn't worry too much about their habits as long as they're not completely out to lunch. And it's like, “Man, we all miss a meal now and again. We all miss a shower now and again.”
But just because I'm not always eating at home or not always showering at home, it doesn't necessarily mean that I'm not doing those things.
I want to ask, like, “Do I look dirty and unhealthy?” Because I don't. Not even a little bit.
So, this is what you get for being respectful of others. They pay back your kindness with, “Yeah, you can't be here. We don't like you.”
Like I said, I think something is missing in communication. I'm not getting something they're saying, and they're not getting something I'm saying. They're just basing everything off things I've done or not done, not based on any communication or conversation that's been had.
All I can say is “Good luck with that,” because I know we're human, but if you make all your decisions based on, “I don’t want to talk to them.” Sometimes, you’ve got to take the initiative and have those conversations, especially if something’s missing for you.
For someone who's supposed to be a leader, -
Life is unfortunately full of unequal exchanges. You give more than you get. Or you get more than you give. Over the long haul, these types of exchanges always tend to balance out. But the process the universe uses to balance things can occur as chaotic.
In this episode of Creativity Excitement Emotion, David shares his experience with unequal exchanges.
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Highlights:
00:17 – Treat others as you would like to be treated
01:36 – Enduring hell
02:46 – You can control what you say, not what others feel
Transcript:
The golden rule is “Treat others as you would like to be treated.” So, for as long as I can remember, I've always treated others with kindness and respect and understanding and given them plenty of space. Even if they get angry, even if they're weird people, they'd usually get a second and maybe even a third or fourth chance with me.
As things went on and I got taken advantage of and didn't want to be a doormat anymore, I decided that I couldn’t be that kind or that giving. I couldn’t be that respectful of everyone.
Because the reality is a lot of people just don't deserve it. But those seeds were planted.
And I'm still a kind person. I try to treat people with respect and treat them the way that I would like to be treated as much as possible. So, I'm not just thinking about me and my convenience.
If it's about me and my safety, that's a whole other fucking matter. I will get out of a situation as quickly as I possibly can if it's about my safety, and I've had to do that.
But if it's not a matter of safety, I'm the gentlest giant you're going to find. And I'm not that big. 6'1”, 6'2” is tall, but I'm not huge. I'm not Michael Jordan. I'm not an NBA star.
And so, when I think about the way that I've been treated – and I'm not referring to my friends – but when I think about the way I've been treated in the last year plus… In a situation where I can't find a fucking home or I'm having to go from place to place, at times paying for exorbitant Airbnb fees, trying to figure out what the fuck I'm going to do next, working my ass off every single week to make sure that an income comes in so I can sustain some kind of lifestyle.
Have I been treated all that well? I mean, it's human to look at the situation and evidence for all the reasons why people didn't treat you with respect. I could do that, and I'm sure I could find a bunch. But the reality is I haven't been treated badly by everyone.
But some of the most disappointing ones are the ones that should know better, in my opinion. But they do say that when crimes occur, it’s usually someone you know. It's more likely to be someone you know stealing from you, taking from you, or doing things to your property than someone you don't know.
And it's just like, “I may have made you feel a certain way, but you have to take responsibility for how you feel.” It doesn't work the other way. You can't put that on me. I can control what I say, but I can't control how you interpret it and how you feel about it as much as I might want to.
So, if something is going on, man, come to me first, and let's have a conversation. Seriously. Don't just go assuming things. Don't just go and make plans of your own. I'm a safe guy. I'm not going to do anything to you.
But if it's something concerning my living situation or my lifestyle, come and talk to me first. Jesus Christ. -
The entertainment industry isn’t interested in taking any chances. They only want to work with entertainers who have a proven track record. They only want to bank on ideas that have already enjoyed success.
In this episode of Creativity Excitement Emotion, David considers the future of the music business.
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Highlights:
00:17 – Disappointing meal at Barcelos
00:34 – Covers of Top 40 songs
01:02 – It’s not a crime to record covers
01:22 – Where things have been going in the film industry
01:40 – Gambling on the unproven
01:50 – How sad would it be?
02:04 – Adding insult to injury
Transcript:
So, I was at Barcello's having a mediocre dinner. It wasn't terrible, I guess, but it wasn't the best either. I've had very good meals there before, so by contrast, I was a little disappointed. I had a chicken sandwich. I guess it was okay.
Anyway, on their sound system, they have this music playing and it's covers of very popular tunes from the last 10, 20 years or so, and it's this female singer. It's just one cover after another of Maroon 5, Linkin Park, Katy Perry, and who knows what else? I couldn't even identify all of them, but I recognize the songs because they’re all Top 40.
I'm sitting there thinking to myself, “Is this the direction the music business is going in?”
Recording covers is not a crime. Many of us were inspired by different artists and when we pay tribute to them, I think most of us are very sincere.
But with the business side of things, it could move in that direction. Think of movies. In recent movies, they don't take chances. It’s like, “Let's make a sequel” or “Let's make something with the same storyline from so and so or a very similar plotline from this other movie.”
And very rarely do they take risks on anything else that's not proven. Of course, the music industry has kind of been that way for a long time, as far as the artists that they sign go. Unless it's a proven concept, they're not going to work with them.
But I mean, how sad would that be? Like, do you want to be listening to the hits of the 2020s, 2010s, 2000s, and the 90s for the rest of your life? Yeah. I don't know. It wouldn't be much fun.
To add insult to injury, these are pop songs being covered in a pop genre. Like there's no change. Maybe there's a little bit of an electronic or atmospheric, vocal trance-type quality to it. But aside from that, it's the same thing we've heard just with a female voice.
There was one song, I think it happened in recent history where a song took the hook of, “Blue (Da Ba Dee),” which was never a great song to begin with, but whatever. And they're covering that.
So, I'm sitting here going, “You're covering a derivative work, a hook from a song from the 90s that was taken and put into a modern song, which you're now covering.” I just thought like, “Wow, the level of meta here has reached a new level.”
And then the most hilarious thing was listening to her rendition of Linkin Park's “In the End.”
She's singing just Chester's parts. In other words, Mike Shinoda's rap is completely absent. And I'm like, “This may as well be a karaoke track.” This is so cheesy. You forgot to put the rap in, or you just decided it didn't need to go there. You could have vocalized it. You could have come up with some creative way. Instead, you just ignored it completely and only sang Chester's part. -
Things don’t always work out with significant others, landlords, partners, investors, bandmates, or otherwise. It can be devastating, and figuring out your next move can be tough.
In this episode of Creativity Excitement Emotion, David vulnerably shares about a rental situation gone wrong.
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Highlights:
00:17 – Raw emotions
01:00 – “You’ve got two weeks”
01:28 – Trying to find a place in Vancouver
02:38 – Taking responsibility for the role you played in dysfunction
03:40 – Somehow, it will all work out
Transcript:
All right, so I'm going to talk about this while my emotions are still raw. And this is not something I used to do, but I think nowadays I'm realizing it's okay to complain. It's okay to react to life. It's okay to vent and rant sometimes.
Assuming you come back to that place of understanding or realizing that everything's going to be okay, something's going to come up, it's all going to work out, and an opportunity will show up. If you believe that it must happen, right?
But in the meantime, I'm like, this is bullshit. That's why I'm going to share while I'm still raw because I know that's going to be more relatable than me waiting for later to collect my head and think about what I'm saying.
So, I've been staying with this lady now for about six weeks in her basement and it's been fine. I stayed with her last year too, so like, obviously that generosity has been super appreciated, and I've communicated that to her, and I'm paying rent. Pretty normal rates to stay there.
So, it's not like there's no benefit in it for her, but she came down and told me today that, I've got two weeks to stay there. It's not like I was going to stay there forever, and I knew I'd have to move on and find something else.
And at the same time, it's like, “Could you give me more than two weeks to figure out where I might be going?” It's September, we're almost in October here. I think October starts tomorrow or Monday, but Vancouver is nuts. The rental market, the housing market in general, is insane.
So, in September, people have just settled in, and there is nothing. I guess you can find the occasional apartment for a bazillion bucks or whatever, but what in the world? Why would you think that there's still something out there right now?
I probably need to wait until after December, the way that things have been filling up this year, to have any chance of finding anything that's within my price range. And I wouldn't even say price range. Moreso what I think is reasonable.
Some people might be okay renting a closet for $2,000 and a police check. And I'm not willing to do that, right? You’re going to have to do a little bit better than that for me.
I understand. It's maybe not a buyer's market as much as it is a renter's market, but give me something here, please.
Anyway, the message is delivered, and I’ve got to be out of there. Of course, I can take responsibility for the part that I played in this whole thing, which is that I agreed to stay there in the first place.
Could I have explored other options before staying at her place? Yes. Could I have maybe communicated some things about my life, what I'm up to, and the things that are going on in my life before staying there? Yes.
So, there hasn't been a lot of communication, and I can take responsibility for that part. But I don't know, I think she just wants to be buddy-buddy or something like that. She has a whole world going on that I don't know anything about and I have a whole world that she knows nothing about, and no part of that's been communicated.
Leaders take responsibility for the lack of communication.Click To Tweet
So, it's one of those things where it's a two-way street, right? There's no power in thinking of it in terms of a two-way street,... -
So, you’re looking to climb your social media mountain. But you’re not sure where to start. What should you do?
In this episode of Creativity Excitement Emotion, David shares the exact steps you can take to get started, stay started, and find your footing on social networks.
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Highlights:
00:17 – Figuring out the social media landscape for the first time
00:50 – Determining the right course of action
01:39 – Pick a channel you like
02:52 – Make a daily video
03:37 – Share your stories
04:01 – Covering off the technical details
04:42 – The benefits of posting daily
07:03 – Social media strategy summary
Transcript:
I was talking with someone who was trying to figure out the social media landscape for the first time. She's in the skincare business, and she wanted to attract people from all over the world to her content because she was convinced, or rather she knew, that she could make a difference for people.
This is one of those questions where… What do you say to someone completely new to all this? Someone who wants to attract attention and knows that there's a way to do it but hasn't gotten started with the process?
And I thought about that for a moment, and my mind immediately turned to all these great tools and content distribution and taking advantage of Fiverr. And I'm like, “I don't think that's what a beginner needs to know.” That's just too much. It's overwhelming.
People make this mistake all the time. They try hard to create a presence on Facebook, Twitter, Snapchat, TikTok, and on and on. And that's where people get scattered.
That's usually the first mistake. Down the line, yeah, try to post everywhere. But when you're first getting started, when you don't even have a team helping you, it just doesn't work. It’s a tremendous amount of effort. Plus you always tend to find more resonance on one or two channels versus all of them.
The first mistake in social media is trying to be everywhere at once.Click To Tweet
The advice that I gave was “Pick a channel. The one that you like.”
And the reason I say that is because beginners aren't knowledgeable about secondary channels. They don't know about Rumble and Odysee. They've heard of YouTube and TikTok. Those are the ones they know. And those are the safe ones. They have a significant user base.
And people sometimes go “I need to grow my audiences” and I say, “Yeah, true, but if you pick one of those, you're safe. For example, you can't go wrong with YouTube or Facebook.
I get that Facebook is not the cool kid on the block anymore. And some kids are like, “Yeah, it's only for old people.”
Yeah. Sorry to tell you though, Facebook still has the largest user base of any social network out there. And as other countries come online that haven't already, sorry to say, I think that's the first place people are going to be crowding. So, Facebook is not out of the game in any way, shape, or form yet. I'm not a big fan of it or anything, but let's face facts.
Secondly, I said, “Commit to posting a video on one channel, just one, choose one, every single day.” And I think it took her a while to get this, but eventually, she was like, “Okay, so that's like brushing your teeth every day. I don't necessarily feel like it, but it's a good idea and it's a discipline and I do it every day anyway.”
Publishing daily is like brushing your teeth. It's a good habit to get into.Click To Tweet
And I said, “Yeah, it's kind of like that.” Not that you want to make it hard on yourself. Like, you don't want to hate posting to social media every day.
But there are days when you might hate yourself, right? Especially when you're like, “I’ve got to make a video again, and I'm going to talk about something again.” By and large, -
Spending can easily get out of control, even if it is spending on seemingly helpful, worthwhile tools and resources. Sometimes it’s necessary to cut back.
In this episode of Creativity Excitement Emotion, David shares how cutting your subscription bloat can free up energy.
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Highlights:
00:17 – Cutting costs is often a necessary aspect of business
00:38 – When pride gets in the way
01:12 – Successful entrepreneurs are willing to cut expenses if necessary
01:38 – A time to reevaluate
02:07 – Giving up pride
02:47 – Cutting costs will free up energy
03:34 – A helpful app
04:02 – Get good at managing your finances
Transcript:
Entrepreneurs sometimes must cut costs. If this weren't true… Just look at the big businesses out there that sometimes lay off employees in droves. Sometimes for a business to survive, it's got to cut away at the fat to be able to survive.
But sometimes it is so easy to fall into a sense of pride, like, “I know what I'm doing, things are okay. I don't need to cut costs. I just need to be more consistent and make more money.”
And, I mean, how many times have I or someone else or people in general thought that way that they could just go and make more money and solve all their problems?
It's partly right. But many have had that experience where they weren't able to generate that amount and found themselves treading water because their income stayed about the same. Their expenses also stayed about the same or just went up.
But if you think about the fact that successful people are those who are willing to do what others are not willing to do, that means successful entrepreneurs are willing to cut expenses, even if temporarily, if need be.
Now I've heard people do insane things just to be able to meet payroll at times. I think in those cases it pretty much paid off, but I don't know how much I could recommend being reckless in that sense.
But I do think there's a time and place to evaluate your finances. Look at all the subscriptions that have stacked up. Do you need those right now? Are those contributing to you? Are they helping you make more money or are they just eating away at cash reserves?
As someone who's had to file for a consumer proposal, I can tell you that it is possible for those to keep eating away at your cash reserves to put you into debt.
Subscriptions may seem harmless, but they can add up and even put you into debt.Click To Tweet
So, we must give up pride. And I say that as if it's always an easy thing to do and it can be hard at times. It’s like, “Oh, I know what to do. I've got the Midas touch, man. I've got the golden finger. Everything's going to work out.”
Well, sometimes it doesn't. And we can have a bias towards our success and that's a good thing, but sometimes we can go from success to success to success and suddenly encounter failure and go, “Well, that was the anomaly.”
But the reality is that it's usually a mix of failures and successes on the way to your eventual success.
And I think this is what I recognized about cutting expenses. What it does is it frees up energy. And this is something I noticed this last time I went and cut a few costs that were idle and not doing anything for me. When you trim away the fat, you don't have to think about it anymore.
Cutting expenses frees up energy.Click To Tweet
Then you can free up yourself and free up your mind to concentrate on ways that you can improve your financial outlook and improve your income. And what matters is your takeaway or your profit, right?
So, if you haven't done some purging recently and things don't appear to be going well, it might be time to explore purging to look at what you can do to cut away some expenses that aren't serving you.
And while I'm not sponsored by them or anything, maybe I should be. -
You may begin your journey thinking to yourself, “This the band that’s going to make it!” But as with so many other things in life, the vehicle you started with may not be the one that gets you to where you want to go (and of course, this can be LITERALLY and FIGURATIVELY true!).
In this episode of Creativity Excitement Emotion, David expands on the importance of persistence and iteration.
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Highlights:
00:17 – The vehicle you started with may not be the vehicle that gets you there
01:18 – There’s nothing wrong with the dream
01:53 – Be flexible
02:27 – David’s experience
03:18 – The power of iteration
Transcript:
I think I've written and even spoken on this before, but it hit me today in a new way. And that is that the vehicle that you started with may not be the vehicle that gets you there. And the reason that's the case is because your dream has nothing to do with the vehicle.
Your dream and the vehicle that gets you there aren't mutually inclusive.Click To Tweet
You may want certain things such as the ability or the opportunity to play in front of thousands or tens of thousands, hundreds of thousands, millions of people. You may want financial independence. You may want the ability to travel anywhere, anytime, and work from anywhere. You may want to write songs. For other artists, maybe it’s being known as a great songwriter.
So, that's the dream. That's the grand vision, but whatever vehicle you might be using to get there right now, it might be a band. It might be a specific project. It might be your solo performances or your solo project. That may not be the vehicle to get you there.
And this is the thing that I think we struggle with. It's like, “Okay, our dreams are not reality because our chosen vehicle, our band, our project, our solo project, whatever it is that we're working hard on, isn't getting us to where we want to go.”
So, when our project fails or doesn't capture people in the way that we think it should, we give up. Then we make the dream wrong, but there's nothing wrong with the dream. Your dream is attainable, and you don't want to let anyone, including yourself, steal your dream, right? The dream is attainable, but we must be flexible in what vehicle we choose to get there with.
There could be a different avenue. There might be a different project. There might be a different band. You might have to start releasing music on your website. There might be things that you're not doing right now that are going to lead to the results you want. So, I think where most people give up is they give up because the vehicle they've chosen didn't work, wasn't working, or they can't find a way to make it work.
I've launched a few vehicles for teaching and sharing my experiences about the music industry, and the music business. Some things I've been able to accomplish as an author, as an artist, as a composer, and so forth.
And look, the reality is some of those just didn't work out. Maybe some of them generated traffic, but no money. Some of them generated money, but no traffic. Not that all that is problematic. It's just a matter of, “This vehicle that I've chosen, for whatever reason, is not quite resonating in the way that I'd hoped.”
And that's because of the things we create, we must focus on our audience as well. We can't just be thinking about ourselves. And what would audiences want? What would they want to hear? What would they want to see? What would they want to learn? What would they like to check out? And we’ve got to be thinking about that too.
Therein lies the power of iteration. So, if something kind of works, but not quite, make some subtle changes and try again, right? And keep trying and keep iterating and keep trying.
This is what comedians do. -
There is nothing wrong with personal achievement. But you can’t necessarily equate your accomplishments with serving the world. And unless you’re serving the world, your successes could end up feeling very empty.
In this episode of Creativity Excitement Emotion, David breaks down the three types of motives and the results one can expect from each, as well as what he learned from blink-182’s Tom DeLonge.
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Sponsors:
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Highlights:
00:17 – Deeper realizations
01:12 – Doing things for personal gain
02:20 – Selfish gains quickly crumble
03:10 – Three types of motives
06:04 – Serving the masses (what you can learn from blink-182)
07:40 – See your projects through this lens
Transcript:
There is something I recently found that kind of gave me pause around the whole constant “Go, go, go, push more, publish more, always be productive, get more done” side of things.
And surprisingly it had nothing to do with health. Although, of course, health is important. And I came back from Calgary with eye floaters. I’m doing what I can to reduce them by cleansing and cleaning up my diet and it seems to be helping.
But this insight didn't come from some kind of health scare or anything else. It came from some personal development work that I've been doing, and as you know I'm constantly reading and listening to things at this point.
It's like there's only deeper realizations in a way. You're not going to discover something completely new for the first time by the time you've read several hundred books and read thousands of articles and listened to thousands of podcasts and been through various personal development programs.
But the essence of what I heard was this… and again, it's not something revolutionary or completely new. I've probably read or heard or seen stuff like this dozens of times, and yet this time it hit me square between the eyes and that was this.
When you do things for personal gain and selfish reasons, even the successes you do get, and you can get successes being selfish… even the successes you do get tend to crumble or be taken away or is stolen from you.
True success is not based on personal gains alone.Click To Tweet
I've had some successes that were like that. I just couldn't quite figure it out. It's like I accomplished all this, but suddenly something appears to distract from that success or detract from that success.
Or the success itself just doesn't seem meaningful to anyone but me. Like, it makes no difference whatsoever in the eyes of the people that I'm supposed to be serving and care about most, and I couldn't quite make sense of that.
But I've started to have some growing awareness around this more recently as I've been diving into some, personal development material.
So, first and foremost, success earned through selfish means or for done for personal profit or selfish gain tends to crumble. These successes don't last. They're not meaningful.
And the things we do to benefit those around us, like our team members or collaborators or partners or employees, and the things we do to benefit customers…
You might remember me talking about win-win-win before and that's in line with us. We want to create a win-win-win situation where there's something in it for everyone. Like there's something everyone cares about.
And that made me go like, “Yeah, I love creating things. And on the other hand, I feel like it's okay to kind of slow down and look at what it is I'm doing.”
And I think there's sort of three broader categories as I think about it. The first one is something that's done completely out of selfishness. You know that there's a gain in it, you know that there's a credibility or authority boost, or you might be awarded or credited in some way, and you do it because of that. And of course, -
Things will happen in life. That’s a given. But it would be unwise to ignore the fact that some of the greatest opportunities were created in times of great adversity.
In this episode of Creativity Excitement Emotion, David clears a pathway to help us discern when a specific situation is adversity or an opportunity.
Sponsors:
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Highlights:
00:17 – Things you need to do but don’t necessarily want to do
01:08 – When opportunity is confronting
02:12 – Examining lack of motivation
04:50 – You are what you do
06:29 – Adversity or opportunity?
Transcript:
Coming soon. -
Chasing shiny objects and pursuing trends is human. You see one person succeed on one platform, and suddenly you start thinking to yourself, “Wait, why am I not doing THAT?” Yet most artists don’t have a plan beyond posting more content.
In this episode of Creativity Excitement Emotion, David shares why posting alone won’t get you anywhere.
Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
Highlights:
00:17 – Talking to musicians about what they’re doing to market themselves
00:43 – What is your strategy?
01:03 – Where to post
01:54 – Building on rented land with a plan
02:59 – Bringing intentionality to the process
Transcript:
Coming soon. -
You see a highway. You decide to take it. It may be the only road you can take to get to where you want to go.
But what if there was a way to build an entirely new highway? And what if that new highway ended up becoming the better opportunity?
In this episode of Creativity Excitement Emotion, David shares how this analogy carries into building a successful artistic career.
Sponsors:
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Highlights:
00:17 – Driving through high mountain roads
00:26 – The state of Highway 1
02:35 – Driving 50 km out of the way
02:50 – Why not build another highway?
04:03 – How this applies to building a music career
06:55 – Different ways of solving a problem
Transcript:
Coming soon. -
How you express yourself matters. What you say and what you don’t say are both important. In creating the life you love and in interacting with others, you must be thoughtful and deliberate in your communication.
In this episode of Creativity Excitement Emotion, David shares how language can make a big difference in communication with others, setting goals, and even manifesting desires.
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Sponsors:
Productivity, Performance & Profits Blackbook: Get a free copy of the “Definitive Guide to Productivity for Artists and Entrepreneurs.”
Highlights:
00:17 – The difference language makes
00:45 – If we fail to express, we don’t get anything we want
01:19 – Should you go into every conversation with an agenda?
02:54 – Investing in a music industry startup
04:20 – How your brain interprets language
05:21 – “All good” vs. “No problem”
06:17 – Developing good habits
07:07 – Communication is about what others hear
07:51 – What to do when you’re feeling horrible
09:32 – Pay attention to the double negatives
Transcript:
So, this one is going to be titled “The Strange Double Negatives That Might be Tripping You Up” or something along those lines.
And this is all about language. It may seem insignificant in the grand scheme of things, what I'm about to share with you, and yet, if we were to look at how everything is in language, everything is in communication, whatever we express is just as important as what we don't express.
But if we don't express anything, we don't get anything we want. And that's where sharing comes in. We must share our vision with others, not so that we sabotage ourselves or our goals, but more so that sharing creates momentum.
If we don't express anything, we don't get anything we want.Click To Tweet
You just never know when sharing your idea with someone might help you find an investor or a collaborator or someone who's going to help and support you.
Now, do we go into conversations with an agenda all the time? My feeling is no. It sounds strange and I think there's a time and place to go into a conversation prepared to request because so often we're just scared of making requests, and if we realized the power that we had and the requests that people would agree to, or at least counter, we would make way more requests than we do.
What I do believe in is having an intention for every conversation. What is going to be talked about?
Have an intention for every conversation.Click To Tweet
Why would you go into a conversation with no intention? That is my question to you. Going into a conversation with no intention is for fun. That's not going to move your career forward. That's not going to move your business forward. And in fact, chances are it's not going to move your relationships forward.
You might decide in the spur of the moment to go watch a movie or have a barbecue with friends. And obviously, that's valuable time. But open-ended conversations about nothing with no intention tend not to move anywhere. They're fine for entertainment, they're fine for your spare time, they're fine for relationship building with friends and people that you're getting to know.
But they don't work for business-oriented conversations, career-oriented conversations, or opportunity-oriented conversations, that's where you want to bring intention to what you say, as well as what you don't say.
Many years ago, I was invested in a music industry startup, and I was brought on as a part-time digital marketer to help spread the word about that company. I had a fair bit of success as far as blogging and social media were concerned.
It was kind of the earlier days of social media if you will, maybe not MySpace or Friendster. That was kind of going out of style, but Google+ was still around at the time. So, that might give you an idea.
I remember they brought on another guy… multiple contractors were brought on, -
You may start a new project thinking it’s your main thing. But other people don’t necessarily see it that way. Not that perception is everything, but getting an outside perspective can sometimes be very enlightening.
In this episode of Creativity Excitement Emotion, David shares a couple of conversations that he found very helpful.
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Highlights:
00:17 – Music Entrepreneur HQ is dying…
00:33 – A new perspective
01:24 – “You’re not fully self-expressed without music”
02:13 – “Just let me do my thing…”
03:22 – Maybe it was a side hustle after all
Transcript:
I recently told my mentor, “Music Entrepreneur HQ is dying.” He said, “That's the first time I've ever heard you say that. I know you've had some ups and downs and some struggles, but this is the first time I've ever heard you say that it was dying.”
But he said something interesting, which was, “The way I looked at it – maybe you didn't feel this way and you felt like Music Entrepreneur HQ was your core thing – I always felt like there’s David Andrew Wiebe, and then there’s this side thing he does at Music Entrepreneur HQ.
And I was like, “Huh. I never quite thought of it that way,” but maybe it was one of those situations where I set myself a layer back. And that wasn't always a bad thing. Sometimes I was overwhelmed with emails that I simply could not answer and didn't have the time to.
Setting myself a layer back in terms of communication – for a while at least – was a matter of survival more than anything else. It didn't always work exactly the way I hoped it would work, but it did take some pressure off me to be able to do the work that I needed to do.
There was another conversation that we had several months back. Now, as I share this with you, it might be several months before this podcast episode ever comes out, and I might be talking about something that happened last year, just so we're clear on this.
But from where I stand, several months ago, I was staying with a friend in Penticton. She happened to have a room open where I could stay, so I ended up renting it for three months.
She had some mutual friends over for a couple of days. They were headed to Toronto One of the things that they said to me was, “Without music, it just doesn't seem like you've got your full self-expression. There's a missing piece and without that in your content, it may not fully resonate.”
And I think that kind of hit home for me, finally. Maybe I've only been thinking about trying to do this in a particular way, maybe even my way, without thinking about other elements that could be incorporated. Ways to make it more fun, ways to make it more interesting, engaging, and consistent. And a lot of those things just didn't show up for me until later.
Because I was like, “This is my info product and coaching business. Just let me do my thing. I don't want to change.”
That wasn’t always the right decision. There definitely would have been opportunities to change that. I wish I'd paid a little more attention to it along the way. But I don't know that it would have ended up in a different decision or a different outcome.
It was a platform for me to experiment and try a whole bunch of things to learn. And I did. I learned so much. Things I would do and things I would not do in the future. And how I would tweak things in the future. It's been very educational and informative.
So, maybe Music Entrepreneur HQ was a side thing, I just didn't know I looked at it like that at the time.
And now in hindsight, there's no denying that it was one of many things that I was doing simultaneously. -
There are always those around us who end up having a huge impact on us. We may not realize it as it’s happening, but in retrospect, we can always see who offered a timely word that ended up helping us on our journeys.
In this episode of Creativity Excitement Emotion, David shares what he learned from his mentor and how he applied it.
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Sponsors:
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Highlights:
00:17 – The people who make the greatest difference are those who you are in direct communication with
01:08 – Mess things up
02:10 – #1: Analog vs. digital
05:26 – #2: Beware of who you take advice from
09:02 – #3: Community enterprise
11:57 – Reflecting on David’s community years
12:33 – Win-win-win
Transcript:
Three concepts I learned from my mentor.
Here is someone that I've seen as one of my main mentors over the years. You can have relationships with close people, mentors at a distance, coaches, even the books you read… All of it can end up contributing to you significantly. But inevitably the people who end up making the biggest difference are those that you are in direct communication with.
This is someone who has been… I've been by their side, creating projects with them, and they've been by my side, supporting my projects.
There are three key things I learned from them that ended up steering the direction of where we're going versus where things went with Music Entrepreneur HQ in the past.
Music Entrepreneur HQ was a grand experiment. We had so much fun with it. We tried a whole bunch of stuff. We made lots of mistakes and learned from them.
I think a lot of people are afraid of doing that. If they went out and started making projects, started messing things up… Go make a mess. The thing that often gets repeated, whether in network marketing or leadership circles, is “Go make a mess.”
That's what people who accomplish things are doing. They're not trying to figure everything out before they start. Never.
Commit first, get into action, and then figure out the rest as you go. This is how it works.
Commit first, get into action, and then figure out the rest as you go.Click To Tweet
This is how courses are developed, right? At least the good ones, because it gives you way more leverage. You can share your course content with your audience before it's ever done. And you can test your stuff and see what people resonate with and see what works.
Anyway, the number one concept that I learned from a mentor that has made a difference is “Analog versus digital.”
I reinterpreted it into my ecosystem to make sense for me. But his whole contention was that I was doing so much digital marketing stuff. I learned a lot, and that's what a good entrepreneur would do, is they would go and learn. They would go and figure out how marketing works because marketing is your direct connection to revenue. If you don't have good marketing, you can't create revenue in your business.
Marketing is your direct connection to revenue.Click To Tweet
I don't think my intentions or even my priorities were misplaced. I think that they were in the right place. But I spent so much time creating content, sharing on social media, and sending emails. I was disappointed with some of the results we were getting.
Something that he brought to me repeatedly. He would say, “But you know, I tend to think way more analog with that. I'm thinking like, if I look at events, how many people will come out? That's way more of a confirmation of how your project is going, versus passive content that people can just like, comment, or share, or just not even look at or respond to,”
And he’s so right, because we publish a lot of stuff that doesn't necessarily do anything, and it's easy to get discouraged with that.
When it comes to publishing, I believe you’ve got to keep going no matter what. - Show more
