Episodes
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If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you.
Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective on strategic storytelling. As a prominent figure in the industry, his expertise in empowering brands to craft authentic and engaging narratives makes him an influential voice in the entrepreneurial and business sphere.
In this episode, you will learn how to:
Craft a powerful brand strategy to elevate your business.Develop compelling and unique value propositions for your products.Ignite emotional connections with your audience through strategic storytelling.Implement strategies for sustainable, long-term business growth.Hosted on Acast. See acast.com/privacy for more information.
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Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate?
Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business.
Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.
In this episode, you will learn how to:
Uncover the secrets to creating a captivating personal brand essence.Demystify the difference between branding and marketing for your business's success.Define your brand's core values and watch your business thrive.Discover the power of emotional and functional benefits in building a lasting brand.Learn effective strategies for differentiating your brand in competitive markets.Hosted on Acast. See acast.com/privacy for more information.
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Missing episodes?
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Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?
Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.
Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.
In this episode, you will learn how to:
Discover the impact of character roles in narratives.Conquer internal resistance to unleash your creativity.Uncover the transformative power of storytelling in your life.Hosted on Acast. See acast.com/privacy for more information.
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What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt.
With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.
In this episode, you will learn how to:
Master the Evolution of Storytelling in Marketing to stay ahead of the game.Implement the ABT Framework for Effective Communication and see your message resonate.Achieve Differentiation through Clarity and Authenticity to stand out in a crowded market.Hosted on Acast. See acast.com/privacy for more information.
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Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?
You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it.
I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques.
This isn't your typical storytelling lesson; it's a game-changer.
In this episode, you will learn how to:
Craft opening lines that intrigue and draw your audience into your story from the very beginning.Learn how to create emotional connections with your audience through impactful storytelling techniques.Leverage pace, theme, and "open loops" to drive constant engagement within your audience by spiking their dopamine.Hosted on Acast. See acast.com/privacy for more information.
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Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that.
Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable insights and strategies for entrepreneurs and professionals seeking to elevate their personal and professional brand through authentic storytelling techniques.
In this episode, you will learn how to:
Stand out from the competition through compelling personal storytelling.Leverage your experiences and passions to build a strong and authentic brand.Harness the power of origin stories to create meaningful connections and resonate with audiences.Hosted on Acast. See acast.com/privacy for more information.
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Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want?
It can be frustrating, right? You put in all this effort, but it seems like something's missing.
What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO very distinct and different ways?
Let's dive into how storytelling can make or break your brand's success.
In this episode, you will learn how to:
Uncover the impact of storytelling on content creation and how it can elevate your brand's message.Discover the art of "capturing the moment" in photography and videography to create compelling visual narratives.Harness the power of storytelling to build a brand that resonates with your audience on a deeper level.Hosted on Acast. See acast.com/privacy for more information.
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In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.
Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to the table. Their deep understanding of the crucial link between culture and brand success is invaluable for nonprofit leaders and staff members looking to enhance their organizational dynamics and brand resonance. With a passion for helping organizations communicate their stories effectively, Mark and Ted offer practical insights and actionable strategies that resonate with both beginners and seasoned professionals.
In this episode, you will learn how to:
Embrace culture and brand integration for nonprofit success.Establish a strong culture and brand early on.Discover the value proposition for engaging employees.Gain insights from corporate world strategies to use in your business.Unlock the power of storytelling in nonprofit communications.Hosted on Acast. See acast.com/privacy for more information.
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Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way.
Deevo Tindall, a creative force with a passion for visual storytelling and personal growth, brings a unique perspective to the realm of self-reflection. Hailing from San Diego and now a resident of North Carolina, his journey from the West to the East Coast shaped his understanding of identity and life's narratives. With a background in photography and a deep curiosity about human design, Deevo's insights into the power of personal storytelling and its impact on decision-making and self-awareness offer a refreshing take on the complexities of business, branding, and life.
In this episode, you will learn how to:
Embrace personal growth and self-reflection to unlock your true potential.Surround yourself with a community of like-minded individuals to support your journey of growth.Pursue your goals and navigate career transitions with confidence and determination.Build and maintain meaningful connections while cultivating your brand.Discover the perfect timing and effective resolutions for enhancing your brand.Hosted on Acast. See acast.com/privacy for more information.
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Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've been told to just push through and ignore the doubts, but deep down, you know that's not working. It's time to break free from these ineffective actions and discover the transformative insights that will empower you to overcome creative blocks and unlock your true potential as an artist.
Steven Pressfield has become an influential figure in the creative world, inspiring artists and creators worldwide. Known for his books like The War of Art and Do the Work, Pressfield shares his insights and philosophy on overcoming challenges faced by artists and creators. Despite his success, Pressfield remains humble and relatable, acknowledging that the struggles and resistance in the creative process never truly go away. Through his own experiences as a writer, he offers valuable lessons and guidance to aspiring artists and creators, emphasizing the importance of perseverance and dedication. Get ready to gain inspiration and insight as Pressfield shares his wisdom on the creative journey in a 365-day step-by-step guide to creating your passion project called THE DAILY PRESSFIELD.
In this episode, you will learn how to:
Discover the insights from "The War of Art" that will help you overcome creative barriers and unlock your true potential as an artist.Explore the writing process and daily practices that will fuel your creativity and help you establish a consistent and productive routine.Embark on a journey of self-discovery and learn how to transition from ego-driven creativity to authentic self-expression, creating art that truly resonates with others.Hosted on Acast. See acast.com/privacy for more information.
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Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she delves into the depths of her cattle ranching lineage, a surprising twist unravels, unveiling a truth that will forever change the way we see our own familial roots.
Jill Riley is a passionate musician who has embarked on a unique endeavor to strengthen family connections and preserve ancestral stories. With a deep love for her wild and wonderful cattle ranching family, Jill has written a twelve-song story album that spans four generations. Through her album, Common Ground, Jill not only shares the incredible stories of her family but also explores the importance of bridging family division and returning to love. By delving into the stories of our own families, Jill believes we can find common ground and ultimately strengthen the bonds that unite us all.
In this episode, you will learn how to:
Discover the power of storytelling to strengthen family connections and create lasting bonds.Learn how returning to love and empathy can transform relationships and foster understanding within your family.Unlock the secrets to capturing and preserving the unique life stories of your loved ones, ensuring their legacy lives on.Understand the importance of family stories and how they can provide a sense of identity, belonging, and connection across generations.Explore the universal nature of human experiences through the rich tapestry of your family's stories, finding common ground and shared understanding.Hosted on Acast. See acast.com/privacy for more information.
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If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you.
Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting impression. With a background in design, Alana has mastered the art of using visuals to convey emotions, messages, and stories. She firmly believes that every image has the potential to tell a compelling story—and to create authentic and engaging personal brands, individuals and businesses must leverage that potential.
In this episode, you will learn how to:
Use visual storytelling to captivate your audience and create a deeper connection with your brand.Discover the powerful intersection between personal and business branding and how it can elevate your online presence.Explore the evolution of personal brands and gain insights on how to adapt and stay relevant in a rapidly changing digital landscape.Find out how to strike the perfect balance between speed, affordability, and quality in your content creation process.Uncover the exciting possibilities of integrating AI in your creative process to enhance efficiency and unleash your creative potential.Hosted on Acast. See acast.com/privacy for more information.
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Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you.
Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing oneself to write a specific number of words or pages each day. Instead, it's about showing up consistently and being open to the muse when it arrives. Drawing inspiration from sports legends like Kobe Bryant and Tiger Woods, Paul highlights the value of hard work and dedication in honing one's craft. He challenges the notion that storytelling can be reduced to a formula, emphasizing the importance of originality and quality in creating compelling narratives.
In this episode, you will learn how to:
Discover the power of your unique voice and unlock your storytelling potential.Overcome the challenges and misconceptions surrounding story structure to unleash your creativity.Harness the value of discipline and a consistent routine to fuel your writing journey.Gain insights from the parallels between creative and non-creative professions for greater self-awareness and growth.Embrace the evolving cultural understanding that talent alone is not enough, and learn the keys to success in creative endeavors.Hosted on Acast. See acast.com/privacy for more information.
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Do you want to create a thriving company culture that leads to maximum productivity and efficiency? Are you seeking a solution to shape a positive work environment that drives success? Look no further!
Karen Eber is an author, consultant, keynote speaker, and thought leader on organizational culture. Having honed her skills in psychology, Karen took her insight to the business world, accelerating learning and performance in formidable companies such as HP and Deloitte. Deeply passionate about creating dialogues and connections at the workplace, her love for storytelling has become a compass guiding her career in leadership development. With wisdom culled from her personal life experiences and professional journey, her perspectives on work culture remain profound, inspiring, and full of humanity.
In this episode, you will learn how to:
Understand the transformative power of narratives in molding the essence of an organization and its efficiency.Lean on the pivotal role of open dialogue and psychological assurance in creating a highly effective workforce.Recognize the importance of laying a positivity-centric cultural foundation right from the outset.Explore how personal stories engulfing professional experiences can instill authenticity and add dimension to official interactions.Leverage the intriguing relationship between brain science and storytelling, and how to refine your narrative techniques for maximum impact.Hosted on Acast. See acast.com/privacy for more information.
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Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action.
Heather Parady is a tenacious trailblazer who helps dreamers actualize their bold ideas. Formerly a mental health therapist, Heather possesses a unique blend of empathy and an astute understanding of human behavior. Her natural inclination for big-picture thinking spurred her to transition into leadership consulting, where she excels in synergizing visionary ideas with actionable steps.
In this episode, you will learn how to:
Discover the transformative power of cultivating sincere connectionsUnveil the crucial role of authenticity, intentionality, and sustaining relationshipsLearn about the priceless value of discovering and claiming your unique creative footprintRealize the profound influence that masterful storytelling has on both individuals and societies.Understand the essence of being proactive and embracing the path to achieving your aspirations.Hosted on Acast. See acast.com/privacy for more information.
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Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stories to build trust, only to be left feeling frustrated and unheard? It's time to ditch ineffective advice and discover the power of competitive storytelling, human psychology, and impromptu speaking.
Former trial lawyer turned startup coach Robbie Crabtree uses his storytelling skills to inspire action toward solving major global issues, but the irony is that his own journey from aspiring athlete to lawyer was shaped by his obsession with narrative design and control.
In this episode, you will learn how to:Seamlessly incorporate competitive storytelling to inspire and drive action.Dive into the intricacies of human psychology and wield its power to craft compelling narratives.Master the art of on-the-spot eloquence through practical approaches to impromptu speaking and preparation.Win the trust of investors and stakeholders by seamlessly weaving storytelling into your communication strategy.Empower future entrepreneurs with diverse success stories that foster inspiration and fuel ambition.Hosted on Acast. See acast.com/privacy for more information.
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Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses.
Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike. Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.
In this episode, you will learn how to:Grasp the nuances of the earned digital media landscape and capitalize on its benefits.Tackle apprehensions and modify viewpoints for a triumphant presence in the media arena.Harness the art of storytelling to uplift your brand and engage with the desired audience effectively.Cultivate self-assurance and vanquish fear through Kayley's "FPL" method.Create and share a captivating personal and professional PR story to achieve media exposure success.Hosted on Acast. See acast.com/privacy for more information.
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Are you a non-profit looking for an authentic storytelling collaboration? Have you heard the myths that it's too expensive, too complicated, or impossible to find the right partner? Well, Elena Rue is here to show you the truth about collaborative storytelling and how to create content that is powerful, impactful, and authentic.
Elena Rue is an accomplished storyteller and co-founder of StoryMine, a digital storytelling agency specializing in collaborating with non-profit organizations to create powerful documentaries. With a background in anthropology, photography, and journalism, Elena has honed her skills to create authentic and engaging content that speaks to the hearts of her clients' audiences. Her unique approach to storytelling involves deep immersion into the subject matter and working closely with the people involved, ensuring that their voices and experiences are accurately represented.
In this episode, you will learn how to:
Develop engaging narratives with a collaborative storytelling approach.Focus on key story aspects when producing videos for comprehensive messaging.Maximize budget efficiency while maintaining authenticity in your creative projects.Nurture client understanding of storytelling techniques and video production procedures.Harness storytelling power as an instrument for positive transformation and individual upliftment.Hosted on Acast. See acast.com/privacy for more information.
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After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job managing Mr. Beast, a YouTuber. As he risks it all, his journey to success is filled with pressure, loss, and hard work. Will he make it? Will he be able to pull the trigger and take the risk?
Nick Witters is the CEO of Ballen Studios, most known for managing the MrBallen YouTube channel. Hailing from a small town in Washington, Nick's journey took him from the Air Force to law school, and eventually to the heart of Hollywood as an entertainment lawyer. With a keen understanding of the importance of adaptability and perseverance, Nick has built a thriving career in the creator economy. Alongside his partner John Allen, a former Navy Seal, Nick continues to push the boundaries of success, sharing his wisdom and passion-driven approach with aspiring creators.
In this episode of The Storytelling Lab, you will learn how to:
Discover the hidden advantages of military training when tackling business challenges and sharpening decision-making skills.Appreciate the role of intellectual curiosity in seizing growth opportunities and fostering innovation.Recognize the significance of embracing failure and adaptability in achieving your career and business goals.Cultivate trust and authentic passion in talent representation relationships for long-term success.Sustain momentum and enthusiasm in the ever-changing creator economy to drive continuous personal and professional growth.Hosted on Acast. See acast.com/privacy for more information.
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As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories weren't the grand, epic tales that everyone believed they were, but rather the simple, relatable moments between people. What other secrets will this master storyteller uncover as he continues to defy our expectations and debunk popular storytelling myths?
In this episode of The Storytelling Lab, you will learn how to:
Uncover the truth about storytelling and its impact on everyday life.Recognize the significance of accuracy and relatability for powerful narratives.Discover the art of keeping things simple to captivate and enlighten audiences.Adapt your storytelling approach to suit varying objectives and demographics.Create a genuine origin story that enhances and defines your personal brand.Hosted on Acast. See acast.com/privacy for more information.
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