Episodes

  • Life is hard for everyone. I think we can all agree on that. But life isnā€™t equally hard for everyone, and that often upsets people. Life isnā€™t fair.

    In this weekā€™s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Chiropractors often wonder why they donā€™t get referrals from other medical professionals in their area. Many chiropractors assume itā€™s because medical doctors donā€™t like chiropractors. Sure, there may be some of that. But I donā€™t think thatā€™s the main reason why medical doctors donā€™t refer to chiropractors.

    In this weekā€™s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesnā€™t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues.

    Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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  • Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search.

    Just think about it. There are currently people who are going to Google and searching for their next chiropractor. Thatā€™s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you?

    In this weekā€™s chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients.

    Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • In my last podcast, I did an overview and talked about some of my observations in an article I wrote called ā€œTop Chiropractors On Instagram: What Can We Learn?ā€ There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites.

    In this weekā€™s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that.

    Letā€™s get into it!

    Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • I recently finished an article called ā€œTop Chiropractors On Instagram: What Can We Learn?ā€ I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following.

    So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns.

    In this weekā€™s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didnā€™t make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram.

    Letā€™s get into it!

    Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now Iā€™ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasnā€™t great, but the bottom line regarding marketing is all about return on investment.

    In this weekā€™s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor.

    Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • One of my clients emailed me recently and asked about how to start selling products on his website. Itā€™s not something that Iā€™ve ever talked about on the podcast, so I thought it would make an interesting episode.

    In this weekā€™s chiropractic podcast, I talk about why a chiropractor should and shouldnā€™t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways itā€™s done. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • I recently heard someone say ā€œDonā€™t own things that are not yours to own.ā€ That made me think about all the things that chiropractors ā€œownā€ that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldnā€™t make it worse.

    In this weekā€™s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • More often than not, successful chiropractors are also small-business owners. Itā€™s hard to make a good living as a chiropractic associate. Thatā€™s why so many chiropractors venture off on their own shortly after graduating.

    Unfortunately, being a small-business owner isnā€™t an innate skill. Itā€™s also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. Itā€™s frustrating.

    In this weekā€™s chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions. I discuss why so many chiropractors just want someone to tell them WHAT to do. I also talk about why knowing what to do is dangerous if chiropractors donā€™t also know why they are doing it. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career.

    After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice.

    In this weekā€™s chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked to her about why she decided to start a micro practice, how her practice has evolved, and what some of the keys are that have helped her grow a successful practice. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    Dr. Margies clinic site: https://www.granitebaychiro.com

    Dr. Margie on Instagram: https://www.instagram.com/drmargiesmith

  • Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention.

    Now Iā€™m sure that most chiropractors would just prefer that I give them a simple ā€œsecretā€ to patient retention. But Iā€™m not sure that something like that exists. I am sure that there are a couple of foundational principles regarding patient retention that every chiropractor needs to follow.

    In this weekā€™s chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient retention. Letā€™s get into it!

  • Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesnā€™t seem to be too much to ask, right?

    Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that itā€™s not as simple as getting a job, helping a lot of people, and making a good living.

    Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. Iā€™m not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor.

    In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think itā€™s OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate.

    If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, youā€™re going to have to venture into the world of small-business ownership, and thatā€™s something that chiropractic college DID NOT prepare you for.

    Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasnā€™t always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options.

    Today there are books, videos, podcasts, training courses, online coaching, virtual summitsā€¦the number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day.

    The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before theyā€™ve ever practiced a day in their life. Crazy!

    With so many resources and so many voices telling young chiropractors how to be successful, itā€™s easy to get overwhelmed. Young chiropractors who listen to 100 different ā€œexpertsā€ with 100 different keys to success can find themselves being pulled in 100 different directions. Thatā€™s rarely a good thing.

    With all that being said, that brings me to the point of this article. Over the last 7-8 years, Iā€™ve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice itā€™s a very stressful time, and itā€™s also a time when new chiropractors make new chiropractor mistakes.

    Thankfully, many new chiropractor mistakes can be avoided. But itā€™s hard to avoid things that you donā€™t even know what they are. Ignorance may be bliss, but itā€™s not helpful if you are trying to minimize mistakes.

    Common Mistakes That Young Chiropractors Make

    So what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and Iā€™m not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them.

    Letā€™s get startedā€¦

    1. Finding Time Instead of Making Time

    Chiropractors often think they will ā€œfind timeā€ to do the important things. Thatā€™s a mistake. As a general rule, people donā€™t find time. They make time.

    So if itā€™s important for the success of your chiropractic practice, schedule time to do it. Donā€™t just hope you will find time during the week/month. You most likely wonā€™t.

    2. Doing Too Many Things at Once

    On the surface, it makes sense to try to do as many things as possible. Especially as a chiropractor when you always have a million things to do. Why not try to get them all done?

    When a chiropractor tries to do too many things at once, projects tend to get partially done instead of completely done. When this happens, nothing changes. Chiropractors who work on too many things at once will find themselves exhausted with little to show for it.

    Chiropractors should work on the one or two things that are most important right now. Get them done so they can make a difference in their practice. Then (and only then) they can start working on something else.

    3. Starting Too BIG

    The most important thing for new chiropractors is that they get their head above water as soon as possible. Making the mistake of starting too big just puts the chiropractor behind the financial 8-ball and makes the early months/years of practice harder than they need to be.

    It makes sense for most chiropractors to start small. Chiropractors should consider starting with a micro practice and scaling from there. Itā€™s much easier to start small and expand than it is to start too big and have to scale down.

    4. No Method to Their Madness

    Most chiropractors lack any sort of structure when they first start their practices. Thatā€™s a major problem. If a chiropractor doesnā€™t have a set way of doing things, how will they know if what they are doing is working?

    Practice structure is a chiropractorā€™s friend. It will allow them to excel. A lack of structure causes quality control, consistency problems, troubleshooting problems, and growth problems. A lack of structure for a chiropractor is a HUGE mistake.

    5. No Clear Value Communicated

    Chiropractors often fail to communicate their value in a way that people can easily understand. Some chiropractors donā€™t even try to communicate value because theyā€™ve never thought about it. Others will try, but they put it into words that no one understands unless they happen to be another chiropractor.

    Iā€™m assuming that most chiropractorā€™s patients are not other chiropractors. This is why itā€™s so important for chiropractors to figure out how to communicate their value in a way that their ideal patient can understand.

    What problem does the chiropractor solve for their patients? Chiropractors should communicate that to people using the words that the patient would use. Thatā€™s a great place to start.

    6. Letting Fear Keep Them From Starting

    Starting a chiropractic practice is scary. Donā€™t let anyone tell you otherwise. But chiropractors who think they can prepare enough that the fear will go away should knowā€¦they canā€™t.

    Yes, chiropractors should do everything they can to prepare for starting their practice. But if a chiropractor is going to wait until they arenā€™t scared to start their practiceā€¦they will never start.

    Iā€™ll give you the piece of advice that my chiropractor gave me when I told him I was scared to start my own practice. He said, ā€œYou can start your practice now and be scared. Or you can work for someone else for 2 years and start your practice then and be scared. Either way, youā€™re going to be scared.ā€

    7. No Target Market

    Often times when I ask chiropractors who they are going to help as a chiropractor, they will give me a generic ā€œanyone with a spineā€ answer. I know that the average chiropractor thinks that casting a broad net is the best way to grow a practice. But thatā€™s not how marketing works.

    When a chiropractor tries to be everyoneā€™s chiropractor they end up being no oneā€™s chiropractor. Itā€™s always better from a marketing/branding standpoint to start narrow and expand from there.

    Chiropractors should take the time to identify their ideal patient and then build their marketing/branding around helping that person. Thatā€™s a MUCH more effective way to grow a successful chiropractic practice.

    8. No Patient Recommendations

    Patient recommendations should be a normal part of the patient care process. Itā€™s the chiropractorā€™s job to let the patient know what the plan is going forward so everyone can be on the same page.

    Chiropractors who fail to give their patients clear recommendations are bound to have patient retention issues. When patients donā€™t follow through with their care, they are unlikely to get the best possible results from their chiropractic care. Itā€™s a loss-loss situation for everyone.

    9. No Patient Follow-Up Plan

    Itā€™s not uncommon for chiropractic patients to get off of their care schedule. There are many different reasons why that may happen. Some of them are avoidable and some of them are not.

    Regardless of the reason, chiropractors need to have a plan in place for what to do when an active patient misses their appointment. Otherwise, one missed appointment could turn into a patient discontinuing care before they should.

    With that said, sooner or later almost every patient will discontinue active care. Thatā€™s why chiropractors should also have a plan in place for staying in touch. Staying top of mind will make it more likely for a patient to revisit the same chiropractor the next time they need chiropractic care.

    Having a follow-up plan for both active patients and inactive patients will make sure that no one is overlooked and that no one is being contacted too much. The goal is to maintain the doctor-patient relationship. Having an established follow-up plan helps chiropractors do just that.

    10. Poor Communication Skills

    Chiropractors are in the people business. Thereā€™s no way around it. Thatā€™s why communication skills are so crucially important. The chiropractors who are better at communicating tend to have the most successful practices.

    Chiropractors who are naturally gifted communicators tend to get even better with time without having to be very intentional about it. Chiropractors who are not naturally gifted communicators do not usually get better with time unless they are intentional about improving their communication skills.

    Itā€™s important for chiropractors who are not naturally gifted communicators to understand the importance of communication and to commit to developing that skill. If they donā€™t, their poor communication skills will constantly be holding back their practice growth.

    11. No Plan for Meeting New People

    Chiropractors always have more things to do than they have time. Thatā€™s part of the deal when it comes to owning your own business/practice. Itā€™s easy for chiropractors to get stuck in the hamster wheel of daily projects and overlook the importance of meeting new people.

    Meeting new people is the starting point for marketing and practice growth. If people donā€™t even know a chiropractor exists, they will never choose that chiropractor. I think thatā€™s pretty obvious.

    Chiropractors should constantly be meeting new people. Whether itā€™s online, offline, or through a third party, more people should know about a chiropractorā€™s practice this month vs last month. And that should be the case EVERY month.

    12. Failing to Lean Into Their Strengths

    Itā€™s a mistake for chiropractors to focus too much energy on improving their weaknesses. Of course, chiropractors should be committed to excellence. So improving in any area is a good thing.

    But as a general rule, people donā€™t go from being terrible to being excellent at something. People do go from being good to being excellent at something, and itā€™s those excellent things that are going to make the biggest impact in a chiropractorā€™s practice.

    Thatā€™s why I encourage chiropractors to focus on their strengths instead of obsessing about their weaknesses. If a chiropractor identifies areas where they are naturally gifted, improving those strengths and finding ways to leverage them in practice is whatā€™s going to make the biggest impact.

    13. Failing to Improve Adjustment/Treatment Skills

    Chiropractors are in a performance-based profession. Itā€™s great to be a smart chiropractor, but if you canā€™t deliver when it comes to adjustments/treatment, no one cares how big the chiropractorā€™s brain is.

    Chiropractors owe it to themselves and their patients to be the absolute best at their craft. Good enough should not be good enough. Chiropractors who lack adjustment/treatment skills will get subpar results and will struggle with patient retention. After all, who wants to go to a chiropractor who sucks?

    14. Failing to Set The Table

    Chiropractors often hope that something will happen without creating an environment where that thing is likely to happen. Itā€™s like hoping to have a nice dinner without setting the table. Let me explain.

    If you want patients to start leaving reviews, it makes sense to create an environment where reviews are normal. If the first time the thought of a review crosses a patientā€™s mind is when the chiropractor asks for one, the chiropractor hasnā€™t done a good job of setting the table.

    If the patient had seen posters on the walls with reviews from past patients. If the patient had seen a sticker on the front door that said, ā€œReview us on Google.ā€ If the patient had noticed a poster behind the front desk that had a thank you message for patients who had left reviews.

    Then when the chiropractor asked for a review, it didnā€™t just come out of nowhere. The chiropractor created a practice environment where reviews are normal. In an environment like that, patients are much more likely to leave a review.

  • Chiropractors have often heard the quote, ā€œContent is KING.ā€ But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is?

    In this weekā€™s chiropractic podcast, I talk about the different types of chiropractic content. I discuss why itā€™s important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet.

    In this weekā€™s chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients choose you as their next chiropractor. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. Thatā€™s assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price.

    But thatā€™s not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!!

    In this weekā€™s chiropractic podcast, I talk about the pros and cons of buying an existing chiropractic practice. I also give 9 simple tips that can save chiropractic practice buyers a lot of headaches (and money) when they buy an established chiropractic practice. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Iā€™m sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. Iā€™ve had him on the podcast before, and Iā€™ve always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic.

    In this weekā€™s chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why younger chiros may struggle with communication more than they did in the past. We also talked about a few random things including what we consider to be the dumbest thing that we ever spent money on while in practice.

    Letā€™s get into it!

    Modern Chiropractic Marketing Website: https://www.modernchiropracticmarketing.com

    MCM Mastermind West: https://www.modernchiropracticmarketing.com/mastermind-2024-west

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • This weekā€™s chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics.

    I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Documentation is important for chiropractors, but itā€™s not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way?

    In this weekā€™s chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about documentation for insurance practices vs cash practices. We discuss the importance of proper documentation, the kind of results that chiropractors get from their care, and the secret to doing chiropractic documentation quickly and correctly.

    Letā€™s get into it!

    Got Documentation: https://gotdocumentation.com

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. Iā€™ve had him on my podcast in the past, but itā€™s been way too long. So this week, I invited him back.

    In this weekā€™s chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see happen in the future regarding chiropractic research. You arenā€™t going to want to miss this. Letā€™s get into it!

    The Evidence Based Chiropractor: https://theevidencebasedchiropractor.com

    The Smart Chiropractor: https://thesmartchiropractor.com

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

  • Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers.

    In this weekā€™s chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success.

    Letā€™s get into it!

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo